Using LinkedIn as a the Marketing Tool

Brandman UniversityAngie A. Swartz @AngieSwartz

April 9, 2010

Seminar Series

@AngieSwartz

Unraveling the Mysteries of Linkedin

Agenda◦ Who is Square Martini Media◦ Who are YOU?◦ What is LinkedIn and Why You Should Be Active◦ Top 5 Things I want you to Remember Today◦ Importance of an Overall Social Media Strategy◦ Designing Your LinkedIn Strategy◦ Positioning Yourself as a Thought Leader◦ Managing Invitations and Updating Your Status◦ The Importance of Recommendations◦ Using Groups and Questions and Answers◦ What are Company Profiles?◦ Search and Applications◦ Review, Q&A

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Who is Square Martini Media?

Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create

stronger relationships with new media tools.

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Survey Time!

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What Kind of LinkedIn User Are You?

Beginner

Intermediate

Advanced

What is LinkedIn and Why You Must be Active!

•50 million users•Membership > tripled since ‘07•Average age 41 •All top Fortune 500 business decision makers •Questions & Answers•Targeted Groups

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Top 5 Things I Want You to Leave Remembering about LinkedIn!1. Under promise, Over perform works!2. You can establish yourself as a thought leader on LinkedIn and raise

your credibility with a time commitment as little as one hour a month3. All Social Networks are Not Created Equal4. LinkedIn Groups and Questions/Answers are a potential gold mind of

business prospects, potential employees, and business partners5. If you give on LinkedIn, you will receive

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The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy

Social Media works as an integrated system functioning synergistically

Importance of an OverallSocial Media Strategy?

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Importance of an OverallSocial Media Strategy?

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Blog&

WebsiteLinked In

Facebook Fan Page

Twitter

Blog Commenting

SocialBookmarking

Yelp, FourSquare,

Groupon, Haro, Other

Forums, Message Boards

Designing Your LinkedIn Strategy•Does Linkedin Fit Into Your Social Media Strategy?•Who are the customers & influencers you are trying to reach?•Can you establish more credibility with Linkedin (KLT)?•How Much Time? How Often Should You Update?•Accepting and Welcoming New Connections•Who Does the Work?

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Positioning Yourself as a Thought Leader / Expert

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Managing Your Invitations

Only peopleI know!

Accept all invitations

!

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◦ What do you update about?

◦ Just feed twitter into LinkedIn!

◦ Use selective updates with #li or #in

Updating Your LinkedIn Status

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How Important Are Recommendations?

@AngieSwartzYou had me at hello!

The Google Juice of LinkedIn

First Impressions

Using LinkedIn Groups

Waste of time

Gold Mine

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LinkedIn Questions and Answers

• Powerful Resource• Ask any question and receive valuable feedback from experts instantly• Use answers to establish your credibility and expertise• Both asking and answering LinkedIn Questions attract new business to you

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What are Linkedin Company Profiles?

• Public information about your company• Find current and past employees or colleagues• Increased visibility for your company on LinkedIn and Search Engines

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Find Anyone With Linkedin Search

• People• Jobs• Companies• Answers• Groups

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Linkedin Applications

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• Adding Your Blog• What you are reading• Slideshare• LinkedIn Polls• Events• Share Documents• And More!

Is Linkedin… In You? Recap!

◦ LinkedIn Overview◦ Top 5 Things I want you to Remember◦ Comprehensive Social Media Strategies◦ Designing Your LinkedIn Strategy◦ Positioning Yourself as a Thought Leader◦ Managing Invitations◦ Updating Your Status◦ Recommendations◦ Using Groups, Questions, and Answers◦ Company Profiles◦ Search◦ Applications

@AngieSwartz

NAWBO Fast Track Training Offer

@AngieSwartz

Angie A. SwartzHost, Twitter Talk RadioCEO, Square Martini Media

More Useful Social Media InfoBuy our Audio Guideshttp://www.squaremartinimedia.com/products

Read Our FREE Bloghttp://www.squaremartinimedia.com

Join Our Facebook Fan Pagehttp://www.facebook.com/squaremartini

Listen to Twitter Talk Radio Wednesdays at NoonOr Subscribe to the Podcasthttp://www.twittertalkradio.com/

Follow me on Twitter:http://www.twitter.com/AngieSwartz

Using LinkedIn as a the Marketing Tool