Naveh Pharma Ltd.Naveh Pharma Ltd. Innovative Healthcare ProductsInnovative Healthcare Products

Facts & FiguresFacts & Figures

May 2006May 2006

Milsetones in History Milsetones in History

In 1996 Mr. Nitsan In 1996 Mr. Nitsan Primor, pharmacist and Primor, pharmacist and owner of a privet owner of a privet pharmacy in Tel-Aviv, pharmacy in Tel-Aviv, established Naveh-established Naveh-Pharma after getting a Pharma after getting a decision to widen its decision to widen its activity by importing activity by importing and distributing new and distributing new healthcare products healthcare products nationwide .nationwide .

Milestones in HistoryMilestones in History Since 1996 Naveh-Pharma is Since 1996 Naveh-Pharma is

importing Sterimar (France) a unique importing Sterimar (France) a unique microspray of isotonic sea water. microspray of isotonic sea water.

In 1998 Sterimar became market In 1998 Sterimar became market leader in its niche and since than it leader in its niche and since than it keeps the lead.keeps the lead.

1999-2001 More and more imported 1999-2001 More and more imported products. Fast growth of the products. Fast growth of the company, penetration to all segments company, penetration to all segments of the market.of the market.

2002 – New R&D section developing 2002 – New R&D section developing innovative innovative Healthcare productsHealthcare products..

Milestones in HistoryMilestones in History

2004 Launching of new series of ENT 2004 Launching of new series of ENT products.products.

2005 CleanEars & DryEars becoming 2005 CleanEars & DryEars becoming market leaders in Israel with high market leaders in Israel with high appreciation by doctors.appreciation by doctors.

CleanEars & DryEars becomes the CleanEars & DryEars becomes the growth engine of the company. growth engine of the company.

Mid 2005 Preparation for export Mid 2005 Preparation for export activity. activity.

Milestones in HistoryMilestones in History

November 2005 – Participation at the November 2005 – Participation at the “Medica” Trade Fair in Germany, Huge “Medica” Trade Fair in Germany, Huge success. success.

165 companies from 65 countries are 165 companies from 65 countries are interested in Naveh-Pharma’s products interested in Naveh-Pharma’s products with high enthusiasm...with high enthusiasm...

Several distribution agreements are Several distribution agreements are already signed during the exhibition.already signed during the exhibition.

Anti Snore Spray is exhibited different Anti Snore Spray is exhibited different booth ofbooth of

MPV Truma – its German distributorMPV Truma – its German distributor. .

2006 Globalization2006 Globalization World Wide Distribution World Wide Distribution

Fast growth of export activities to Fast growth of export activities to almost 20 countries.almost 20 countries.

Company -FactsCompany -Facts Headquartered in Natanya, near Tel AvivHeadquartered in Natanya, near Tel Aviv

Highly trained professional personnel.Highly trained professional personnel.

Privately ownedPrivately owned

Financially stableFinancially stable

Average annual growth rate:50%Average annual growth rate:50%

Dynamically growing Dynamically growing

Rich pipeline of unique innovative productRich pipeline of unique innovative product

www.navehpharma.comwww.navehpharma.com

Mission StatementMission Statement

Be a primary provider of Be a primary provider of innovative high-end innovative high-end pharmaceuticals and medical pharmaceuticals and medical devices for worldwide devices for worldwide pharmacists, doctors and pharmacists, doctors and consumers. consumers.

What Consumers want from What Consumers want from a successful producta successful product

Efficacy

Easy to Use

Quick Results

Brand Strategy RoadmapBrand Strategy Roadmap

Define Strategy

Who arewe?

Who do wewant to be?

Who canWe be?

What doesthe market

want?

Who are we perceived

to be?

Implement Strategy

We declare who we will

become

The Role of our productsThe Role of our products

Five Growth Engines for the companyFive Growth Engines for the company– Expect strong, continuous double Expect strong, continuous double

digit sales growth every yeardigit sales growth every year

– Make First ENT line of products a Make First ENT line of products a Mega-BrandMega-Brand

Must make core even stronger to Must make core even stronger to support line extensions and new support line extensions and new products that will drive this growthproducts that will drive this growth

Growing Stronger…The Growing Stronger…The Formula for SuccessFormula for Success Understand the consumerUnderstand the consumer

– Who wants the product?Who wants the product?– What are they looking for?What are they looking for?– What don’t they like about current products?What don’t they like about current products?– What would the ideal product and what should it do?What would the ideal product and what should it do?

Giving the customers what they are looking forGiving the customers what they are looking for– Strong product pipelineStrong product pipeline– Keep improving what already existsKeep improving what already exists

Make sure consumer knows about itMake sure consumer knows about it– Reach the target consumerReach the target consumer– Reach the consumer everywhere and be a part of his Reach the consumer everywhere and be a part of his

life and health.life and health.

Management TeamManagement Team

Nitsan PrimorNitsan Primor

Founder and Founder and Chairman of Chairman of BoardBoard

B. Pharm.B. Pharm.

PharmacistPharmacist

Former Chief of Former Chief of the Pharmacists the Pharmacists Union in Tel Aviv Union in Tel Aviv

Dr. Eran EilatDr. Eran Eilat

Founder and Founder and Scientific & Scientific & Medical Medical DirectorDirector

M.D., Ph.D.M.D., Ph.D.

Internal Internal Medicine, Medicine, ImmunologyImmunology

Dr. Erna MillerDr. Erna Miller

CEOCEO

Ph.D.M.BAPh.D.M.BA

Vast experience Vast experience in pharmaceutical in pharmaceutical retail marketretail market

Organizational StructureOrganizational Structure

Board

CEO

Finance Marketing Operations

Domestic Global

Distributors

Administration

Quality

Warehouse & Logistics

Sale Reps

Customer ProfileCustomer Profile

CustomerCustomer # of selling points# of selling points

Private PharmaciesPrivate Pharmacies 450450

Institutional PharmaciesInstitutional Pharmacies 450450

Chain DrugstoresChain Drugstores 140140

Health food StoresHealth food Stores 8080

Supermarkets & General StoresSupermarkets & General Stores 8080

HMO’sHMO’s 44

Distribution NetworkDistribution Network

Local Manufacturers PL and Export

Distributors

Clalit Members Only

Clalit Hospitals and Pharmacies

Government Hospitals

Sick Fund Pharmacies

Private Pharmacies

Funds Members Only Public

Only sky Only sky is is our limit…our limit…

P.O.B 8139

Natanya, Israel 42505

Tel.: +972-9-885-0611

Fax: +972-9-885-0929

www.navehpharma.com