NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

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#1–16 GWYNETH PALTROW Ms. Perfect loves all things natural The actress, mother and blogger champions a healthy lifestyle in the kitchen and bath WORLDWIDE MANHATTAN IN HOLLAND Rotterdam: City of innovative architecture RESEARCH & KNOWLEDGE SECRETS OF THE ROSE Stem cells: new stars in the beauty sky SPECIAL Like magic: the effect of fragrances WWW.BOERLIND.COM ANNEMARIE BÖRLIND — NATURAL BEAUTY

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Ms. Perfect loves all things natural | Gwyneth Paltrow – The actress, mother and blogger champions a healthy lifestyle in the kitchen and bath

Transcript of NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

Page 1: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

#1–

16

GWYNETH PALTROW

Ms. Perfect loves all things naturalThe actress, mother and blogger champions a healthy lifestyle in the kitchen and bath

WORLDWIDE

MANHATTAN IN HOLLANDRotterdam: City of innovative architecture

RESEARCH & KNOWLEDGE

SECRETS OF THE ROSEStem cells: new stars in the beauty sky

SPECIAL

Like magic: the effect

of fragrances

WW

W.B

OE

RL

IND

.CO

M

ANNEMARIE BÖRLIND — NATURAL BEAUTY

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A burst of energy and freshness for the skin starting in your 20s. Care that protects against premature aging of the skin (pre-aging). To make sure that an active lifestyle, stress, or lack of sleep do not cause any lasting damage.

With an exclusive active ingredient developed by ANNEMARIE BÖRLIND from the stem cells of the Black Forest Rose as well as organic ca� eine, menthol derivative, a phytonutrient from cress, and hesperidin from bitter oranges. Vegan.www.boerlind.com

EXTRA ENERGY.EXTRA RADIANCE.ENERGYNATURESYSTEMPRE-AGING

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM

CERTIFIED ORGANIC FARMING WITH DEEP SPRING WATER CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS

NEW

C

ARE RANGE

FO R S KIN AGED 2

0+

ANZ ENERGYNATURE 210x270 EN 0516 P11179.indd 1 10.05.16 09:13

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3 NATURAL WOMAN01 — 2016

EDITORIAL

IN REMEMBRANCE

04 FAREWELL TO ANNEMARIE LINDNERThe life of a pioneer in natural cosmetics.

PROFILE

06 GWYNETH PALTROWThe actress and her green lifestyle.

RESEARCH & KNOWLEDGE

10 ROSE REVOLUTIONPre-aging with the queen of flowers.

BEAUTY

14 GIRLS JUST WANNA HAVE FUNCare concepts for young skin after age 20.

NEWS

17 Awards and News.

WORLDWIDE

18 BOLD METROPOLIS ON THE MEUSERotterdam is an architectural mecca.

COMMITMENT

22 CLIMATE AND WATERTaking good care of nature is a basic

tenet of business for the company.

SERVICE

23 Letters from readers, questions

and answers, Imprint.

MAKE-UP

24 THE PERFECT CANVASFoundation and make-up optimize

the complexion.

SPECIAL

A SENSUOUS PROMISEThe fragrance of ANNEMARIE BÖRLIND.

Dear Readers,

The philosopher Immanuel Kant once said: “Those whose lives are the

most valuable fear death the least.” After 95 fulfilling years of life,

Annemarie Lindner, my mother-in-law and our company founder,

passed away in February. She laid the foundation for the worldwide

success our company now enjoys with creativity, determination, untiring

effort and great entrepreneurial skill. Her humor, her commitment and

the enthusiasm with which she interested so many people in her natural

cosmetics will never be forgotten. It was she who gave natural cosmetics

a voice in the form of ANNEMARIE BÖRLIND Natural Beauty. Annemarie

Lindner’s principles still govern our creation of verifiably effective

products developed by innovative, sustainable means. Intent on seeing

her life’s work carried on into the future, she passed the management

of BÖRLIND GmbH on to her son Michael Lindner in 1985. Our children

Nicolas and Alicia Lindner are now the third generation of the family to

play an active role in company management and continue leading it into

the future, just as Annemarie Lindner would have wished. The grande

dame and pioneer of natural cosmetics will always live on in our hearts.

Sincerely yours,

DANIELA LINDNER Member of the management team

CERTIFIED NATURAL COSMETICS

CSE (Certified Sustainable Economics)

stands for environmentally responsible,

socially integrated and quality-focused

corporate management. Manufacturing

companies that earn this certification

produce 75% of the mass of their products

in accordance with existing, recognized

product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is

responsible for coordination of CSE

certification and issuing of the certificate.

In this issue

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ATTENTIVE SALESWOMAN Encouraged and supported by her family, Annemarie Lindner traveled

all over the country with her products. Her customers appreciated

her honest and competent advice.

CLEVER ENTREPRENEUR Annemarie Lindner was already

making natural cosmetic products in the GDR in 1955. She and her

husband founded BÖRLIND GmbH in 1959, together with business

partner Hermann Börner.

A MODEL FOR HER OWN PRODUCT, Annemarie Lindner’s own skin problems motivated her to become a cosmetician.

She used her cosmetic products throughout her entire life, consistently performing

each step in her skin care system.

IN REMEMBRANCE ANNEMARIE LINDNER

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DEDICATED RESEARCHER Annemarie Lindner passed the

management of the company on to her son Michael in 1985. As the company founder, however, she stayed involved in the development of new products.

GREATLY HONORED The pioneer of natural cosmetics was the recipient of numerous awards, including

a prize for medium-sized businesses in Baden-Württemberg demonstrating

strong social responsibility.

501 — 2016NATURAL WOMAN

A commanding presence until the

very end. Annemarie Lindner’s

ID often caused those who

saw it to do a double take. The founder

of BÖRLIND GmbH could easily be

mistaken for 20 years younger than

she actually was. Not only was she the

best advertisement for her brand, she

was also a tester and lifelong user of

her products. Born in Berlin in 1920,

Annemarie Lindner suffered from

severe acne as a teenager and later

as a young married woman. Initial

experiments with herbal treatments

helped her skin. When she realized that

plants had healing powers, the young

woman was so excited that she trained

as a cosmetician in Leipzig at age 27

and began making and successfully

marketing her own creams and facial

toners based on natural raw materials.

The joy she took in her success was

short-lived, however. After three

expropriations, she and her family

FAREWELL TO ANNEMARIE LINDNERA life devoted to natural cosmetics – the founder of BÖRLIND GmbH died at 95 years of age.

IN REMEMBRANCE

escaped to the west in 1958, risking

everything they had to start over.

BÖRLIND GmbH was born. Once again,

Annemarie Lindner proved what a

skillful entrepreneur she was. Coura-

geous, disciplined and committed, she

led the brands ANNEMARIE BÖRLIND

Natural Beauty and DADO SENS

Dermacosmetics to worldwide success.

THE SECRET TO SUCCESS: DISCIPLINE

Her son Michael is now at the helm of

the company, assisted by his children

Nicolas and Alicia. Aware of how

much she had accomplished in her life,

Annemarie Lindner often said: “I am

a darling of fortune!” Indeed she was,

but she was also a courageous woman

who exuded a special charm and

captivated everyone she met with her

ageless beauty.

“I don’t put anything on my skin that

I can’t eat.”

ANNEMARIE LINDNER

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AGING GRACEFULLY The Hollywood beauty has a penchant for healthy living and natural cosmetics.

“ Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.“ GWYNETH PALTROW

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701 — 2016

PROFILE GWYNETH PALTROW

NATURAL WOMAN

And the Oscar goes to …” Gwyneth

Paltrow had this magic phrase directed

at her in 1999. At just 26 years of age,

she accepted Hollywood’s highest honor in a

flood of tears. Her career skyrocketed from that

moment onward. Although the blonde beauty

began acting in her father’s films at the tender

age of five and toured with her mother, Gwyneth

did not dream of becoming an actress as a

child. After graduating from high school she

went on to study art history. She did eventually

follow in her parents’ footsteps, however. Both

her mother, Blythe Danner, as well as her now

deceased father, Bruce Paltrow, were great

successes in showbiz – she as an actress in

the theater, he as a director and producer. Her

Amazingly adaptableHollywood star, loving mother, wellness blogger –

Gwyneth Paltrow performs all of her roles with ease.

PROFILE

godfather, none other than Steven Spielberg, did

his part to see that ‘Gwynnie’ (as she is lovingly

called by her family) grew up to become one of

the highest-earning actresses in Hollywood.

A CHILD OF THE STARS, WITHOUT THE AIRS AND GRACES

Although she has an almost fragile air about

her, Paltrow is both tenacious and practical.

At a press conference in 2011, the mother of

two commented that she no longer cares if she

is ranked number one or number ten, she knows

she is damned good at her job and that is the

only thing she cares about. Although her first

Life history and filmography

TALENT IN HER BLOOD

A HOLLYWOOD PEDIGREE Gwyneth Katherine Paltrow was born on September 27, 1972, in

Los Angeles, California. Standing 1.75 meters tall, the beauty made her breakthrough in Jane Austen’s ‘Emma’ in 1996. She had already displayed her talent in 1995 at Brad Pitt’s side in the thriller ‘Seven’. Other box office hits soon followed, including ‘A Perfect Murder‘ and ‘Great Expectations’, both released in 1998.

A WELL-DESERVED OSCAR Her emotional performance in Shakespeare in Love won over both the movie-going public and the Oscar jury in 1999: Paltrow won the Oscar for best actress, an Empire Award for best actress and a Golden Globe for best perfor-

mance by an actress in a motion picture. In 2006 she further under- scored her skills as a character actress in the drama ‘Proof‘ along-side Sir Anthony Hopkins and Jake Gyllenhaal, earning her a Golden Globe nomination as best actress. She showed off her whimsical, funny side in 2001 in ‘The Royal Tenenbaums‘ and the comedy ‘Shallow Hal‘, even appearing in a fat suit in some scenes. Her perfor-mance as Pepper Potts, assistant to Robert Downey Jr. in the action- packed ‘Iron Man‘ series (2008, 2010 and 2013), was brilliant. Paltrow was honored with a star (No. 2427) on Hollywood’s Walk of Fame on December 13, 2010.

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8PROFILE GWYNETH PALTROW

name means ‘spoiled by luck’ in

Welsh, Paltrow has repeatedly learned

that career success is not always

accompanied by a happy personal

life. She and Hollywood’s hottest

heartthrob, Brad Pitt, called off their

engagement in 1997, after which she

briefly dated actor Ben Affleck. In

2003 she found her ‘Mister Right’ in

the form of Chris Martin, the frontman

for the band Coldplay. Their happiness

was made complete by the birth of

daughter Apple in May 2004 and son

Moses two years later. But in 2014,

Good food

A RIGHT TO HEALTHY FOOD HELPING THE DISADVANTAGED Since 2015, Gwyneth Paltrow has actively supported the L.A. Kitchen Project that combats food wastage, prepares meals from fruits and vege-tables that are no longer saleable and trains unemployed persons as chefs.

Blondecountry girl

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901 — 2016NATURAL WOMAN

f

READ MORE:

GWYNETH PALTROW

IT’S ALL GOOD: DELICIOUS, EASY RECIPES THAT WILL MAKE YOU LOOK GOOD AND FEEL GREAT Whether buckwheat pancakes, sweet potato soup or power brownies – the actress delights the palate with delicious, healthy recipes, including a number of vegan dishes.

ISBN: 978-3-03800-818-7 AT Verlag | EUR 26.90

FOLLOW HER ON INSTAGRAM: gwynethpaltrow

after some ten years of marriage,

the two announced that they were

splitting up. ‘My children are what

makes me truly happy. They are what

first gave my life meaning,’ said

Paltrow (now 43) several years ago.

She cut back on her career to spend

more time with her family.

But her active commitment to healthy

eating, beauty and yoga has only

grown. The actress is very careful to

take good care of her body. She

started her blog, Goop, in 2008 as

a way of sharing health and beauty

tips such as the fitness programs

she uses to maintain her perfect

figure. Together with trainer Tracy

Anderson, Paltrow trains hard for

at least an hour five times a week.

‘A MODERN-DAY GRACE KELLY’

Exhausting as this may be, it does

keep her looking stunning in the

designer dresses she turns heads with

on the red carpet. Her appearance

and sense of fashion have led the

critics to refer to her as ‘a modern-

day Grace Kelly.’ Paltrow’s beauty

regimen also includes yoga and Pilates

as well as a macrobiotic diet that she

is said to have copied from her good

friend Madonna. And with striking

results. Despite her age, Paltrow has

a radiant appearance and a perfect

body. With three cookbooks to her

name, it is clear that this Californian

is adept at preparing healthy and

delicious meals, a trait she inherited

from her father, who passed away in

2002. The all-around talent also likes

to keep her beauty rituals as ‘green’

as possible and swears by natural

cosmetics. She doesn’t associate

green products with an ideology

or a trend. The greater the demand,

the better. The environment stands to

benefit, she says, and so do

people. Paltrow states that she has

no fear of aging: “A few gray hairs

and wrinkles don’t bother me at all,”

she told People magazine in spring.

The 40s are a blessing, she says; she

feels much prettier today than she

did ten or twenty years ago and has

no desire to turn back the hands of

time. Her amazingly simple recipe

for happiness: “Women are happy

when they are authentic.”

“ I feel self- confident each morning when I look in the mirror.”

THE RIGHT STUFF IN THE KITCHEN AND IN COSMETICS Gwyneth Paltrow values avocado oil both in her diet (right) and in natural cosmetics. ANNEMARIE BÖRLIND uses certified, fair trade avocado oil in products such as AQUANATURE Hyaluronate Moisturising Cream.

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ROSE REVOLUTIONEnchanting, adored, a source of beauty – the queen of flowers holds many secrets for our skin in her delicate petals.

RESEARCH & KNOWLEDGE

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11 NATURAL WOMAN01 — 2016

RESEARCH & KNOWLEDGE ENERGYNATURE

Around 600 B.C., the poet

Sappho wrote that if Zeus

had willed for a single flower

to reign as queen over the flowers,

it would surely be the rose. No other

flower is so adept at symbolizing

grace, perfection, beauty, vitality and

love – but also transience. Our mysti-

cal fascination with the rose, to which

even scientists fall prey, is fueled by

the ambivalence of love and suffering,

of blossoms and thorns. The precious

essential oil of the rose contains some

400 individual substances. Thus far,

only its main components have been

researched. Guylaine Le Loarer is one

of the flower queen’s many admirers.

The Head of Research and Develop-

ment for BÖRLIND GmbH is especially

fascinated with one particular type of

rose: the Black Forest Rose. The Black

Forest Rose was presented for the

first time at the Landesgartenschau

(state garden show) in Villingen-

Schwenningen in 2010, and has mean-

while garnered awards not just for its

beauty, but for its natural resistance

to disease as well. These traits make

the new variety of rose especially

desirable as a source of cosmetic

raw materials for harvesting.

“ Moisture is the best preventive measure.” GUYLAINE LE LOARER

Le Loarer’s team therefore chose it

as their subject for exploring one of

the most interesting areas of modern

cosmetic science, stem cell research.

PLANTS HAVE THE ABILITY TO HEAL THEMSELVES

Stem cells are genuine jacks-of-all-

trades without a pre-defined role in

the organism. Theoretically they can

perform a wide range of functions,

but they serve primarily for regene-

ration. If a plant is injured by being

cut, for example, the stem cells

produce generalized wound-healing

tissue. Once the injury is completely

closed up, the ‘quick fix’ becomes

a specific tissue type such as bark

Responsibility for nature

UNDER THE MICROSCOPE

THE STEM CELL METHOD Plant stem cells, also known as meristematic cells, are used to stimulate skin cells and processes that can combat aging. Cultivated under standardized conditions, they are used as cosmetic raw materials or as suppliers of secon- dary plant substances. This ap-proach is highly sustainable, since the substance is created in the laboratory and only a small quantity of raw material is required for the extraction process. There is no need to cultivate the plants on large plots of land.

or shoots. The highly efficient stem

cells are located in both the plant

and its fruit. In the case of the Black

Forest Rose, the stem cells are taken

from the leaves.

FOR A NATURALLY RADIANT COMPLEXION

And the results are impressive

Together with Akott Group Italia,

the team of BÖRLIND researchers

isolated a fat-soluble and a water-

soluble extract that demonstrate

highly promising effects. “Developing

a new ingredient is exciting, but so is

incorporating its modes of action into

a suitable product,” says Le Loarer.

The lipo-extract is now being used for

the first time in the day cream belong-

ing to the new system-based skin care

series ENERGYNATURE, developed

by ANNEMARIE BÖRLIND specifically

for the target group over the age of

20. “The market offers very few skin

care products for this age range,” says

the expert. Consumers are forced to

choose between classic facial cream

and anti-aging cosmetics. Neither

are suitable for the condition of this

group’s skin. Young skin is still elastic

and supple, but changes start occur-

ring from age 20 onward. For instance,

the production of hyaluronic acid and

collagen decreases. Stress, an active

lifestyle and inadequate sleep leave

initial traces such as dryness lines,

pale skin and dark circles under the

eyes. This is where ENERGYNATURE

can help. The innovative new ingre-

dients in the vegan line combat the

premature aging process known

as pre-aging. In addition to stem cell

extract from the Black Forest Rose,

the skin’s natural mechanisms are

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RESEARCH & KNOWLEDGE ENERGYNATURE

also activated by organic caffeine,

menthol derivative and a phyto-

nutrient from the cress plant. The

fresh fragrance underscores the

energizing effect of the products.

ENERGYNATURE Facial Gel has

been shown to increase skin moisture

by 32 percent – and this moisture

boost helps to reduce and conceal

visible signs of tiredness in the

skin. After all, moisture is the key

to youthful skin and is considered

the best tool to prevent skin aging.

This is where the lipo-extract in

ENERGYNATURE Day Cream comes

in. Skin moisture levels of test persons

increased by 40 percent in trials, their

skin became 12 percent smoother

and their skin’s natural hyaluronic

acid production increased by up

to 15 percent. The concentration

of hyaluronic acid, the skin’s own

natural moisture molecule, decreases

as a result of aging and environmental

SYSTEMPRE-AGINGThe vegan seriesENERGYNATURE

_What are the overall benefits of

the ENERGYNATURE product line?

It helps the skin help itself. We stimulate the skin’s own natural functions to restore optimum performance. Because cellular activity is so essential, all of the products contain organic caffeine. In addition, the special applicator for the eye serum is designed to motivate the target group of women age 20 and over to care for the sensitive skin around their eyes on a regular basis. That is extremely important from this age onward.

_Where did you get the idea for

the lipo-extract from the stem

cells of the Black Forest Rose?

When the Black Forest Rose was presented and officially named by the breeders W. Kordes’ Söhne at the 2010 Landesgartenschau, we quickly realized that this plant could be an interesting ingredient for our natural cosmetics from the Black Forest. The diverse properties of the rose make it a popular ingre-dient in cosmetics. It is anti-inflam-matory and soothing, while also supplying moisture and smoothing the skin. Because this rose is a new

An interview with ...

Guylaine Le Loarer

Activating the skin’s natural processes

1CLEANSING

2STRENGTHENING

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1301 — 2016NATURAL WOMAN

influences, but can be boosted through

the use of products containing it as an

ingredient. The same is true of collagen,

which is responsible for the elasticity

of the skin. Extract from the Black

Forest Rose has an activating effect

here as well. Le Loarer is excited: “The

modes of action of the lipo-extract are

perfectly suited to a pre-aging product

like ENERGYNATURE Day Cream How-

ever, the hydro-extract also has great

characteristics that we will soon be

using in a product.”

Rose fans and garden lovers

IN LOVE WITH A QUEEN

ROBUST FLORIBUNDA ROSE The town of Klein Offenseth- Sparrieshoop near Hamburg is the home of W. Kordes’ Söhne, one of the leading breeders of garden roses, cut roses and container roses. Their Black Forest Rose is remarkable for the color and shape of its petals as well as its robust, healthy leaves: www.kordes-rosen.com. The rose is also available from www.baumschule-horstmann.de.

variety, we can also assume that it has unique traits. We therefore thought it would make a good can-didate for stem cell research. This harmonizes with ANNEMARIE BÖRLIND’s philosophy of sustain-ability through responsible treat-ment of nature.

_What exactly does the lipo-extract do?

The lipo-extract from the Black Forest Rose facilitates better transport of water between the skin cells and stimulates the skin’s own hyaluronic acid production processes. The skin’s natural mois-ture balance is restored, leaving it smooth and velvety soft. In-vitro test results show cell hydration of up to 30 percent and confirm the extract’s moisturizing properties.

GUYLAINE LE LOARER Head of Research and Development for BÖRLIND GmbH

3DAYTIME PROTECTION

4NIGHTTIME PROTECTION

5EYE CARE

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What a great night! What an

awesome party! Lots of

dancing, lots of laughing,

the perfect atmosphere. And in the

morning? A look in the mirror tells the

story – dark rings under the eyes, a

sallow complexion and fine dryness

lines are the inexorable results of the

magnificent party. But no reason to

worry. Young skin easily forgives such

indulgences. Skin is at its zenith at 20.

Never again will it be as flawless and

beautiful as it is now. It radiates vitality

from within, has no wrinkles or lack

of elasticity – even though the

production of elastin and collagen is

beginning to slow down. Minor under-

GIRLS JUSTWANNA HAVE FUN!

It’s clear – at age 20 the skin is at its peak. Perfect skin care ensures that it will stay vibrantly beautiful for a long time to come.

BEAUTY

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01 — 2016NATURAL WOMAN

or overproduction are the only things

that may keep the skin from being its

best. If the skin produces too much

oil, it may tend to impurities. Or it

may suffer from a slight lack of

moisture, which is then exacerbated

by inadequate sleep, too much stress

and other environmental influences.

Many young women have a tendency

to combination skin in which zones

of the face can be both oily and dry.

In order for the skin to fulfill its

protective function and retain its

natural balance, good care tailored

to the respective skin type is crucial,

even in young adulthood.

CONSISTENCY IS KEY, EVEN FOR YOUNG SKIN

Thorough cleansing in the morning

and evening should be one element

of a regular and diligent skin care

routine. On the taboo list, however, are

cleansing products containing aggres-

sive, washing-active substances that

could cause irritation. A better choice:

Products based on a mild tenside such

as the Refreshing Cleansing Gel in the

pre-aging series ENERGYNATURE.

PURIFYING CARE Cleansing Gel

with herbal extracts helps to clear up

PURIFYING CARESYSTEMCLEANSING

ZZ SENSITIVESYSTEMANTI-STRESS

impurities. Both products also remove

make-up gently and thoroughly. So

does the mild cleansing emulsion

in the ZZ SENSITIVE system-based

skin care series. Its pre- and probiotic

active ingredient complex helps the

skin protect its own natural flora.

From age 20 onward, young con-

sumers should learn to be consistent

in caring for their eye area as well.

This delicate skin zone suffers

especially quickly from partying till

dawn and lack of sleep. Dark shadows,

the first fine lines and eye bags may

appear as a result. ZZ SENSITIVE

Regenerative Eye Cream with the

active extract of golden orchid and

meadowfoam seed oil smoothes

and preserves moisture.

“ I believe that happy girls are the prettiest girls.” AUDREY HEPBURN

15BEAUTY YOUNG SKIN

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ENERGYNATURE Anti-Puff Eye Serum

reduces dark under-eye circles with

hesperidin from the bitter orange and

revitalizes the skin with organic caffeine.

A cooling metal applicator provides a

refreshing boost and can also be used

for a relaxing or activating massage.

YOUNG SKIN DOES NOT NEED ANTI-AGING PRODUCTS YET

After cleansing, the daily routine

should also include skin care tailored

to the individual skin type. Young

women who want to take good care

of their skin often turn to anti-aging

products in the belief that these

will prevent wrinkles from forming –

hoping that ‘targeted moisturizing’

will prevent aging in the first place.

However, visible aging of the skin

does not begin until after 30. Active

anti-aging treatments with cosmetic

agents are not useful or effective

until that point. Creams developed

especially for older skin usually contain

active ingredients that young skin

does not yet need. They can be

too rich and may cause blemishes.

It is even possible that the active

anti-aging substances may disrupt

the skin’s natural ability to store water.

And that moisture is essential for

physiological processes and healthy

skin. Our skin needs an adequate

supply of water to function properly

as a protective and defensive barrier.

If that moisture is missing, the skin

loses its elasticity. It develops scaly

patches and becomes reddened and

itchy. According to experts, hydrating

the skin is one of the most effective

ways of combating aging, one of the

key objectives of the pre-aging series.

The team of researchers at BÖRLIND

GmbH followed this premise in

developing the new system-based

skin care series ENERGYNATURE.

The substances used in the products

for normal to dry skin, in particular

the Black Forest Rose, help restore

the skin’s natural moisture balance

and reduce any signs of tiredness.

The skin becomes smoother, feels

velvety soft and radiates its true

youthful beauty.

READ MORE ABOUT

THE DEVELOPMENT

OF THE NEW SERIES

ON PAGE 10.

ENERGYNATURE SYSTEMPRE-AGING

BEAUTY YOUNG SKIN

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1701 — 2016NATURAL WOMANNEWS

TOP-THREE FINISHER

POWERFUL PEARLS

BEAUTY PEARLS Anti-Pollution &

Regeneration Serum was among

the top three finishers in the ‘Natural

Cosmetics’ category of

the Anti-Aging Beauty

Award 2015/2016

presented by the

German-language

magazine ‘tina’.

Relocation

SPA

Starting in May, ANNEMARIE BÖRLIND

Natural Beauty SPA will be located in new facilities

in Hotel Therme Bad Teinach.

LET US

PAMPER YOU

WWW.BOERLIND.

COM/SPA

NEWSThird generation

Globally active

Another member of the

family joined the company in fall 2015 – Alicia Lindner is now

International Area Director. “Our brands have immense

potential abroad. My goal is to fully tap this potential and

see that BÖRLIND GmbH is just as strong a presence on

the international market as it is on the domestic one,”

says the 27-year-old.

PRIZE-WINNING SHOTS

AWARD WINNERS

The instant-impact

BEAUTY SHOT

intensive concentrates

were honored in the

‘Organic Concepts’

category at the Gala

SPA AWARDS 2016

in Baden-Baden.

WINNER

ZZ SENSITIVE DAISY BEAUTY AWARD 2016,

SWEDEN

NOMINATION

ONE OF THE BEST

‘annabelle’, the leading women’s

magazine in Switzerland, has

nominated the new ZZ SENSITIVE

Regenerating Day Cream for

the Prix de Beauté 2016.

STRONG BRAND

PROMISING

ANNEMARIE BÖRLIND

is a strong candidate for the

German Brand Award 2016.

The award is for pioneering

brands and brand makers

and will be presented in

June at a gala in Berlin.

Page 18: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

1

“ Rotterdam is a design-led Dutch city that’s brimming with iconic architecture.“ THE GUARDIAN

Page 19: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

1901 — 2016

WORLDWIDE ROTTERDAM

NATURAL WOMAN

When it smells like the ocean and

the big, wide world, when you are

greeted with ‘Goedendag’ and have

to crane your neck to glimpse the tips of the

skyscrapers, then you must be in Rotterdam.

The second-largest city in the Netherlands is

not exactly a center of tourism. After all, the

‘Manhattan on the Meuse’ does not have the

quaint charm of other Dutch towns. However,

this city does beguile its visitors with bold

architecture, a bustling design scene and hip

bars. Rotterdam lives on fresh ideas, and that

spirit can be seen and felt everywhere. This is

attributable, among other things, to the city’s

history. In World War II, airstrikes by the German

Luftwaffe razed the city to the ground in just

Bold metropolis on the Meuse

Rotterdam may not have any romantic canals to offer – but it does have a profusion of exciting architecture.

WORLDWIDE

City guide

EXPLORE THE SCENE ARCHITECTURE

CUBE HOUSES Built in 1984, the cubes are examples of bold residential architecture (1).

ERASMUS BRIDGE The cable-stayed bridge over the Nieuwe Maas was designed by Ben van Berkel.

SCHEEPVAART EN TRANSPORT COLLEGE Standing 70 meters high, this building resembles the periscope of a submarine.

DESIGN

CONTEMPORARY SHOWROOM Browse through select vintage furniture at Zaagmolenkade 41–42 (2).

EN DESIGNSHOP Features unusual and striking items such as paper vases, Zwaanshals 520 (3).

a few days. Instead of rebuilding the old, the

inhabitants of Rotterdam struck out to create

something entirely new. Today, it is with good

reason that the New York Times writes: “Rotter-

dam is increasingly to architecture what Paris

is to fashion, or Los Angeles to entertainment.”

There is lots to discover.

2

3

Page 20: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

20WORLDWIDE ROTTERDAM

7

PAST FERRIES AND BARGES A particular attraction is the largest

port in all of Europe. If you want to

ride a bike along the dock, you will

need to plan in at least half a day.

Exploring the port is easier in one of

the Spido boats that glide past the

ferries, yachts and tugboats. The

striking Erasmus Bridge, also known

as the ‘Swan,’ is always part of the

backdrop. Don’t forget to stop by the

group of the dice-like cube houses

designed by the Dutch architect Piet

Blom. He grouped 51 of them as an

ensemble in Rotterdam that was

completed in 1984. They contain

studios and offices on the bottom and

homes on the top. Simultaneously, the

complex also serves as a pedestrian

bridge over a main thoroughfare.

One of the cubes is open to visitors.

GIGANTIC STRAWBERRIES ON THE CEILING

All of this sightseeing will make you

hungry – and the best place to satisfy

that hunger is the Markthal (5) near

the cube houses. Countless stands sell

tapas, mezze and antipasti in a buil-

ding so large that an airplane could

land in it. And there is plenty more

to see, just by looking up: The ceiling

is adorned with the Horn of Plenty,

a mural depicting huge strawberries,

avocados, wheat and shrimp. The

beautiful monster was made by artist

Arno Coenen with software otherwise

intended for animated movies.

By contrast, Hotel New York tells

the story of a time in which such

movies were a thing of the distant

future and people dreamed of emi-

grating to America. The former head

office of the Holland America Line

is beautifully situated between the

Nieuwe Maas and Rijnhaven. Here you

can savor a drink while enjoying the

City guide

TRAVEL IN STYLE DINING

KEUKEN VAN FLORISThe chic restaurant operated by talented chef Floris Versluijs at Honingerdijk 259 is an insider’s tip.

ADMIRALITEIT Both the cocktails and the fish at Admiraliteitsstraat 17b are outstanding (6).

ACCOMMODATIONS

NHOW ROTTERDAMView of the skyline (7): The minimalistic design of the hotel (4) stems from Rem Koolhaas/OMA. www.nhow-rotterdam.com

CITIZENM ROTTERDAMThis brand-new hotel, designed with comfort in mind, is located in the old port.

5

4 6

Page 21: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

2101 — 2016NATURAL WOMAN

“The demand among the Dutch for

products produced in a responsible,

sustainable manner is greater than ever

before. This makes the BÖRLIND line a

perfect match for the clientele,” says

Jack van Look, Brand Manager for

ANNEMARIE BÖRLIND (8).

Those who want to experience

Dutch sustainability at its finest by

decelerating should take Waterbus 20

back to Rotterdam. The boat spends

an enjoyable hour chugging through

canals and rivers back to the bold

metropolis by the Erasmus Bridge. Or

you can simply bicycle to Dordrecht

and back. That is always a possibility.

After all, this is Holland.

An eye for customer needs

8

WIN

YOURS

HERE

A STYLISH CLOCK

AND A HYDRO BOOSTER

BEAUTY SHOT. No time for skin care while traveling? This BEAUTY SHOT will moisturize your skin in no time flat. You can even time its effect on the clock from Dutch design work- shop Scheublin & Lindeman. www.scheublinlindeman.com

QUESTION On what river is Rotterdam located? A Meuse B Neman

Send your answer via e-mail to [email protected]. Entries will be accepted from April 18, 2016, to July 30, 2016.

“ The demand for sustainably produced products is greater than ever before.” JACK VAN LOOK, CARE COSMETICS ROTTERDAM

view and then stroll on to the bars in

the trendy Witte de Withstraat district.

A DETOUR TO DORDRECHT

Tourists will find the much quieter

Dordrecht a good balance to the

urban hustle and bustle of Rotterdam.

The city twenty kilometers south of

Rotterdam is filled with old merchant

houses and canals. It is also the head-

quarters of CARE COSMETICS (9).

The wholesaler is playing a key role

in the ever-increasing popularity of

BÖRLIND GmbH products in Holland.

9

Page 22: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

22COMMITMENT

BÖRLIND GmbH is working to protect the environment and

improve society with both small- and large-scale efforts.

AWARD WINNER

The CSE seal, which certifies both the

company and ANNEMARIE BÖRLIND

products, has been designated

‘Werkstatt N Projekt 2016.’ This award

recognizes ideas and projects that

promote sustainable thinking and action.

CLIMATE AND WATER

COMMITMENT

SPRING WATER

Sustainably served in ‘Soulbottles’

featuring our own in-house design,

this clean, very soft Black Forest

deep spring water is set out during

company conferences.

It is also the perfect base for

ANNEMARIE BÖRLIND products.

JOINT COMMITMENT

A CO₂ calculator on a digital

infoboard shows employees

the company’s daily contribution

to climate protection.

“Our actions reflect our

philosophy of treating nature

with respect.”

KATRIN STOCKINGER Sustainability Officer

at BÖRLIND GmbH

DRINKING WATER

BÖRLIND GmbH is climate neutral.

The company is offsetting its 2015

greenhouse gas emissions by supporting

a water treatment project in Kenya.

Page 23: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

2301 — 2016

SERVICE NATURAL WOMAN

f

ff

SEND YOUR

COMMENTS AND

QUESTIONS

TO V.SERVICE@

BOERLIND.COM

Your questions

for our Expert

GABI FENCHEL Natural cosmetics expert and manager of the ANNEMARIE BÖRLIND Natural Beauty SPA in Bad Teinach

IMPRINT Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365 Calw, Germany, Black Forest | Tel.: +49 (0)7051 6000-0 | Fax: +49 (0)7051 6000-60 | www.boerlind.com | Management BÖRLIND GmbH: Daniela Lindner | Lead editor: Silva Imken | Assistance: Gabi Fenchel, Nicole Grund, Guylaine Le Loarer, Nicolas Lindner, Wolfgang Moser, Katrin Stockinger | Concept and corporate design: hauser lacour kommunika-tionsgestaltung gmbh | Senckenberganlage 10–12 | 60325 Frankfurt am Main, Germany | Design and realization: Medienfabrik Gütersloh GmbH | Carl-Ber-telsmann-Straße 33 | 33311 Gütersloh, Germany | Head of division: Jan R. Egel | Project management: Sabine Burgstädt | Editing: Sabine Burgstädt, Alina Eikenbusch, Ann-Christin Meermeier | Graphics and illustrations: Miriam Frömming | Production and printing: Mohn Media Mohndruck GmbH | 33311 Gütersloh, Germany | Photos: AT Verlag/Ditte Isager (8, 9) | beckerlacour.com (17) | BÖRLIND GmbH (3, 4, 5, 12, 13, 15, 16, 17, 21, 25) | BÖRLIND GmbH/hauser lacour (15) | Frank Burkhard Fotografie (Cover) | Contemporary Showroom (19) | CARE COSMETICS (21) | Corbis (7, 10, 11, 12, 13, 14, 16, 23, 24, 25| Fotolia/Jac_cz (25) | Fotolia/imagehub (25) | Gala Spa Award (17) | Baumschule Horstmann (10, 13) | Medienfabrik/ Thiemo Bögner (24, 25)/Bianca Lingner (9)/Jörg Sänger (4, 5) | Pepe Heykoop (19) | Restaurant Admiraliteit (20) | Rotterdam Image Bank (18, 20) | Scheublin & Lindemann (21) | Tina Beauty Award (17) | Trunk Archive (Cover, 6, 7) | Werkstatt N (22) | www.nhow-rotterdam.com, Instagram: nhowrotterdam (20) | Photos for special article: Medienfabrik/Thiemo Bögner (2) | BÖRLIND GmbH (2) | Corbis (2, 3) | Frank Burkhard Fotografie (Cover, 4–27) | Texts for special article: Koch & Konsorten, www.kochundkonsorten.de (4–27)

Are ANNEMARIE BÖRLIND

products natural cosmetics?

RENATE MEYERHOF, MUNICH

The term ‘natural cosmetics’ is not protected by law. This is why manufacturers use seals such as BDIH, NaTrue or Ecocert. However, these seals only certify the products themselves. BÖRLIND GmbH therefore opted for certification by CSE (Certified Sustainable Economics). These guidelines go significantly beyond the usual criteria for natural cos-metic certifications, because they include review and verification of not just the products but the entire company and its underlying socio- ecological philosophy. The CSE seal has been rated as ‘highly recom-mendable’ by www.label-online.de, a portal from Verbraucher Initiative e. V., a non-profit consumer initia-tive. Cosmetics from ANNEMARIE BÖRLIND Natural Beauty thus satisfy the criteria for certified natural cosmetics.

What are hormonally active

substances in cosmetics?

JULIA BEERBAUM, MAINZ

These are used as preservatives with a disinfecting, antimicrobial effect or as UV protection. However, they have an undesired estrogenic and/ or anti-androgenic effect as well.Products from ANNEMARIE BÖRLIND Natural Beauty are free of hormonally active substances.

Letters from

Readers

TO ISSUE 01 — 2015 “ I am delighted by your new brand presentation. It is fresh and modern.“ PIA ROTH, ULM

MAKE-UP 01 — 2015

“Thank you for the

wonderful instructions.

Now I can finally achieve

perfect smoky eyes.”

SABINE BECKER, AACHEN

We love positive feedback! Please visit our YouTube channel for additional beauty tips such as how to make lashes look fuller or apply rouge to just the right places on the cheeks.

WELL-ADVISED

SERVICE

www.instagram.com/ annemarieboerlind

www.facebook.com/ boerlind.naturkosmetik

www.youtube.com/user/ AnnemarieBoerlind

Page 24: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

The perfect canvasFor a flawless and even complexion, conjure up the look you want with these magical tools.

MAKE-UP

Page 25: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

25 NATURAL WOMAN01 — 2016

MAKE-UP LOOK

1 LOOSE POWDER

2 CONCEALER

3 MOISTURIZING MAKE-UP

ANNEMARIE

BÖRLIND

STEP-BY-STEPVIDEO

THE PERFECT TONE

Make-up can erase red patches,

small blemishes and dark circles

under the eyes – provided it is the

right color for the user’s skin.

The bottom of the cheek or the

chin are the best areas for testing

make-up tone. You have found

the right make-up if you can

barely distinguish the nuance

from your natural skin color.

LAYER FOR LAYER

After cleansing and moisturizing,

cover small irregularities in the skin

and dark circles under the eyes with

concealer. Then apply make-up to

your forehead, cheekbones, the

bridge of your nose and your chin

and blend well with your fingertips,

a brush or a cosmetic sponge.

Then apply a final dusting of

powder to fix the make-up in

place and matte the complexion.

GENTLE SHAPING

‘Contouring’ is a game of light and shadows. It is a special technique for emphasizing

facial features. After a base of foundation has been applied to the skin, a powder such as ANNEMARIE BÖRLIND Bronzing Compact Powder

or compact foundation is used to either shade the

desired area or highlight it. This makes the facial features

recede into the background or stand out accordingly. Contouring relies on the

principles of optical illusion.

Subtle daytime

make-up: learn

how to get the

look here.

Imag

es n

ot c

olor

-pro

of

1

2

3

Page 26: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

WW

W.B

OE

RL

IND

.CO

M

FRAGRANCE

A sensuous delight Products from

ANNEMARIE BÖRLIND are a symphony of

fragrance and high-impact results

Art

icle

no

.: 5

188

7

Page 27: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

Impressions from the

fragrancevernissage

at Übersee-Club

Hamburg.

Photo shoot

FRAGRANCE STARS IN FOCUS

SMELLING WITH OUR EYES Can scents be visualized? BÖRLIND GmbH and Berlin- based photographer Frank Burkhard were happy to accept this challenge. The result is the Fragrance Handbook in which the fragrances of the system- based skin care series can be experienced firsthand through modern still lifes. Visual represen-tation helps us put a name to the scents that we can differentiate. The creative work of art is avail-able on the following pages and is available for reading and down-loading at www.boerlind.com.

ANNEMARIE

BÖRLIND

VIDEO

Page 28: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

01 — 2016NATURAL WOMANSPECIAL

FRAGRANCE

An Italian vacation, the smell of Christmas

cookies or the perfume worn by a

first love – scents lure us into the past,

trigger deep emotions and bring back forgotten

memories. They also warn us of danger, such

as when something is on fire or food has

become spoiled. Immediately following birth,

infants use their vital sense of smell to guide

them to their mother’s milk. FRAGRANCES PENETRATE TO THE VERY CORE OF OUR EMOTIONAL BEING

Every olfactory cell has a direct neural con-

nection to the limbic system, the part of our

brain that gives rise to emotions and stores our

memories. All the scents we encountered from

birth onward are stored here together with the

situation in which we perceived them. In this

way, scents can trigger certain memories even

after many decades and evoke strong psycho-

active responses. They can make us feel happy,

scared or relaxed. They can help us fall asleep,

decrease the production of stress hormones or

simply make us feel good. Taking all this into

consideration, who wouldn’t want their daily

skin care routine to promote their sense of

well-being with high-quality ingredients and

pleasant scents? Finding the perfect fragrance

A sensuous promise

Fragrances usually play a subordinate role in natural cosmetics. At ANNEMARIE BÖRLIND, however,

they are an integral part of our philosophy.

FRAGRANCE

composition for a cream is a challenge, however.

Some natural ingredients such as algae have

their own inherent smell. The real artistry is

bringing the ingredients into harmony with

natural fragrances. Our sense of smell is closely

linked to our emotions, making this process even

more difficult. Everyone reacts to a fragrance

differently. What smells good to one person

might be repulsive to another. What’s more,

in contrast to synthetic fragrances, natural

fragrances volatilize very quickly. It cannot

simply be assumed that a cream will still smell

the same after an extended period of use.

Fragrance experiences are therefore still largely

uncharted territory in the world of natural

cosmetics. But not at ANNEMARIE BÖRLIND. THE PRODUCTS ARE DESIGNED TO DELIGHT THE SENSES

In order to crown the various system-based skin

care series with sensuous fragrances, the company

works together with perfumers in the French town

of Grasse who also collaborate with large perfume

manufacturers. “The basic benefits of cosmetics

are care and beauty. But we want to offer more.

We want the benefits of our products to be

experienced on an emotional plane – through

their fragrances – as soon as they’re applied.”

After all, fragrances trigger emotions.

Page 29: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM CLEANSING

Counteracts impure skin, pimples and blackheads

Guards against new blemishes forming

Regular application helps to give the skin a pure, clear appearance

Effi cacy scientifi cally confi rmed

Fresh and carefree, yet discreet and uncontrived: this fragrance is characteristic of the care system range PURIFYING CARE.

The first impression given by this fragrance is fresh citrus. Fruity peach and the light sweetness of raspberry enhance this freshness in the top note with a summery, invigorating component. Violet, with its character-istically full floral note, and dry, woody vetiver ground the fruity-fresh scent and create balance. The discreet, pleasant fragrance complements the clarifying, cleansing character of the ANNEMARIE BÖRLIND care system range PURIFYING CARE.

A care system for blemished skin. With soothing chamomile and antibacterial salicylic acid, plus licorice root extract to alleviate irritation. For skin that looks clear and pure.

PURIFYINGCARE

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Page 30: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM CLEANSING

Counteracts impure skin, pimples and blackheads

Guards against new blemishes forming

Regular application helps to give the skin a pure, clear appearance

Effi cacy scientifi cally confi rmed

Fresh and carefree, yet discreet and uncontrived: this fragrance is characteristic of the care system range PURIFYING CARE.

The first impression given by this fragrance is fresh citrus. Fruity peach and the light sweetness of raspberry enhance this freshness in the top note with a summery, invigorating component. Violet, with its character-istically full floral note, and dry, woody vetiver ground the fruity-fresh scent and create balance. The discreet, pleasant fragrance complements the clarifying, cleansing character of the ANNEMARIE BÖRLIND care system range PURIFYING CARE.

A care system for blemished skin. With soothing chamomile and antibacterial salicylic acid, plus licorice root extract to alleviate irritation. For skin that looks clear and pure.

PURIFYINGCARE

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 4-5 06.05.16 09:10

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 31: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM PRE-AGING

With organic caff eine for an anti-fatigue eff ect

Cooling menthol derivative provides a kick of freshness

The anti-aging eff ect helps to preserve the youthfulness of the skin

Counteracts fi rst wrinkles and invigorates the complexion

Effi cacy scientifi cally confi rmed

Blood orange and mandarin make the top note of this fragrance pleasantly light and lively. Davana oil provides an exotic, fruity-sweet component and “opens” the fragrance for its full, sensuous heart note. This is defined by a harmonious bouquet of rose and jasmine that lend the fragrance composition complexity and depth. Cedarwood, san dalwood and vanilla combine in the base to become an orientally inspired background, complemented by a sugary hint of sweetness that rounds off the fragrance accord. The exciting olfactory journey between citric freshness and oriental influences makes the ANNEMARIE BÖRLIND ENERGYNATURE care system range something very special.

A care system for normal to dry skin. Innovative, natural ingredients, such as organic caffeine, a menthol derivative, stem cells from the Black Forest Rose and a phytonutrient from cress, reduce and conceal symptoms of fatigue with an extra boost of energy and moisture. For a naturally radiant complexion.

Fruity-fresh with a delicate, floral - oriental note: this is the exciting fragrance of the ENERGYNATURE care system range.

ENERGYNATURE

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 6-7 06.05.16 09:10

Page 32: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM PRE-AGING

With organic caff eine for an anti-fatigue eff ect

Cooling menthol derivative provides a kick of freshness

The anti-aging eff ect helps to preserve the youthfulness of the skin

Counteracts fi rst wrinkles and invigorates the complexion

Effi cacy scientifi cally confi rmed

Blood orange and mandarin make the top note of this fragrance pleasantly light and lively. Davana oil provides an exotic, fruity-sweet component and “opens” the fragrance for its full, sensuous heart note. This is defined by a harmonious bouquet of rose and jasmine that lend the fragrance composition complexity and depth. Cedarwood, san dalwood and vanilla combine in the base to become an orientally inspired background, complemented by a sugary hint of sweetness that rounds off the fragrance accord. The exciting olfactory journey between citric freshness and oriental influences makes the ANNEMARIE BÖRLIND ENERGYNATURE care system range something very special.

A care system for normal to dry skin. Innovative, natural ingredients, such as organic caffeine, a menthol derivative, stem cells from the Black Forest Rose and a phytonutrient from cress, reduce and conceal symptoms of fatigue with an extra boost of energy and moisture. For a naturally radiant complexion.

Fruity-fresh with a delicate, floral - oriental note: this is the exciting fragrance of the ENERGYNATURE care system range.

ENERGYNATURE

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 6-7 06.05.16 09:10

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 33: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM BALANCE

Mattifi es the complexion and gives the skin a smoothed appearance

Restores the original moisture to the skin

Effi cacy scientifi cally confi rmed

Three traditional and precious essential oils combine to create a sooth-ing, rounded, unobtrusive olfactory experience. Sensuously fragrant ylang-ylang oil relaxes with its floral sweetness. The gentle, warm smell of sandalwood supports the balancing character of the fragrance composition. Slightly dry and woody-balsamic cedar oil provides a bal-ancing nuance and brings equilibrium to the fragrance. ANNEMARIE BÖRLIND’s COMBINATION SKIN care system range smells so relaxing.

A care system for an oily T-zone and skin with large pores. With algae extracts and green tea to counteract oily areas of the skin. With regular use of the products, the skin looks smoothed and refined. For a matti-fied complexion and visibly refined pores.

Soft, subtle, with a pleasantly light floral-balsamic note: these are the characteristics of the fragrance in the COMBINATION SKIN care system range.

COMBINATION SKIN

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 8-9 06.05.16 09:10

Page 34: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM BALANCE

Mattifi es the complexion and gives the skin a smoothed appearance

Restores the original moisture to the skin

Effi cacy scientifi cally confi rmed

Three traditional and precious essential oils combine to create a sooth-ing, rounded, unobtrusive olfactory experience. Sensuously fragrant ylang-ylang oil relaxes with its floral sweetness. The gentle, warm smell of sandalwood supports the balancing character of the fragrance composition. Slightly dry and woody-balsamic cedar oil provides a bal-ancing nuance and brings equilibrium to the fragrance. ANNEMARIE BÖRLIND’s COMBINATION SKIN care system range smells so relaxing.

A care system for an oily T-zone and skin with large pores. With algae extracts and green tea to counteract oily areas of the skin. With regular use of the products, the skin looks smoothed and refined. For a matti-fied complexion and visibly refined pores.

Soft, subtle, with a pleasantly light floral-balsamic note: these are the characteristics of the fragrance in the COMBINATION SKIN care system range.

COMBINATION SKIN

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 8-9 06.05.16 09:10

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 35: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM STIMULANT

The fresh scent of a wild rose blooming in the morning, slowly turning into the fullness of an ornamental rose: this is the fragrance of the ROSE DEW care system range. A fresh rose fragrance defines the top note, while citronella oil, gerani um, petitgrain, and a hint of mint and bergamot provide light accents. Rose oil and rose absolute, carried by palmarosa, bring the ornamental rose to life in the heart note. The floral notes of neroli and ylang-ylang add to this impression and combine harmoniously with the honey- like fragrance of mimosa. Accents of clove and ginger en hance the com po-sition with their pleasant sharpness. The base of the fragrance captures the floral-rosy character of soothing patchouli and sandalwood notes, which are intensified by the subtly resinous character of labdanum. A hint of tonka provides a slight sweetness. It is the characteristic rose tones of the fragrance that give the ANNEMARIE BÖRLIND ROSE DEW care system range its name.

Stimulates the skin and refreshes the complexion

Supplies benefi cial moisture and relieves a feeling of tightness

Counteracts fi rst creases

Effi cacy scientifi cally confi rmed

A care system for small creases and dry skin. Moisturizing ginkgo and rose water relax the skin. For a smooth, plumped complexion.

ROSE DEW

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 10-11 06.05.16 09:10

Page 36: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM STIMULANT

The fresh scent of a wild rose blooming in the morning, slowly turning into the fullness of an ornamental rose: this is the fragrance of the ROSE DEW care system range. A fresh rose fragrance defines the top note, while citronella oil, gerani um, petitgrain, and a hint of mint and bergamot provide light accents. Rose oil and rose absolute, carried by palmarosa, bring the ornamental rose to life in the heart note. The floral notes of neroli and ylang-ylang add to this impression and combine harmoniously with the honey- like fragrance of mimosa. Accents of clove and ginger en hance the com po-sition with their pleasant sharpness. The base of the fragrance captures the floral-rosy character of soothing patchouli and sandalwood notes, which are intensified by the subtly resinous character of labdanum. A hint of tonka provides a slight sweetness. It is the characteristic rose tones of the fragrance that give the ANNEMARIE BÖRLIND ROSE DEW care system range its name.

Stimulates the skin and refreshes the complexion

Supplies benefi cial moisture and relieves a feeling of tightness

Counteracts fi rst creases

Effi cacy scientifi cally confi rmed

A care system for small creases and dry skin. Moisturizing ginkgo and rose water relax the skin. For a smooth, plumped complexion.

ROSE DEW

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 10-11 06.05.16 09:10

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 37: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM HYDRO

AQUANATURE

Moisturizes the skin deep down and helps it to bind moisture over the long term

Protects against wrinkles caused by dryness

Helps the skin to retain its tone over a longer period

Effi cacy scientifi cally confi rmed

The invigorating citrus fruits grapefruit, lemon and bergamot character-ize the top note of this fragrance and leave behind a clear and positive impression, full of energy. Maté, with its slightly herbal fragrance, gently supports these vitalizing nuances. Hawthorn gives honey-like harmo nious accents to the heart note. Mastic softly symphonizes the fragrance composition and offers a light, balsamic, yet vitalizing base. The perfect fragrance for the intensely moisturizing ANNEMARIE BÖRLIND AQUANATURE care system range.

A care system for first wrinkles and dehydrated skin. Only well- mois turized skin is able to protect itself against wrinkles and retain its tone over a longer period. Phyto cells from papyrus reduce moisture loss. Hyaluronic acid revitalizes. For skin smoothness you can see and feel.

Sparkling and refreshing, light and discreet: that’s the invigorating fragrance of the AQUANATURE care system range.

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Page 38: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM HYDRO

AQUANATURE

Moisturizes the skin deep down and helps it to bind moisture over the long term

Protects against wrinkles caused by dryness

Helps the skin to retain its tone over a longer period

Effi cacy scientifi cally confi rmed

The invigorating citrus fruits grapefruit, lemon and bergamot character-ize the top note of this fragrance and leave behind a clear and positive impression, full of energy. Maté, with its slightly herbal fragrance, gently supports these vitalizing nuances. Hawthorn gives honey-like harmo nious accents to the heart note. Mastic softly symphonizes the fragrance composition and offers a light, balsamic, yet vitalizing base. The perfect fragrance for the intensely moisturizing ANNEMARIE BÖRLIND AQUANATURE care system range.

A care system for first wrinkles and dehydrated skin. Only well- mois turized skin is able to protect itself against wrinkles and retain its tone over a longer period. Phyto cells from papyrus reduce moisture loss. Hyaluronic acid revitalizes. For skin smoothness you can see and feel.

Sparkling and refreshing, light and discreet: that’s the invigorating fragrance of the AQUANATURE care system range.

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 12-13 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 39: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM VITALITY

With the highly eff ective LL-Biokomplex® that is proven to accelerate the cell renewal process

For demanding skin in need of regeneration

For visible new freshness and a vibrant radiance

Effi cacy scientifi cally confi rmed

Delicately floral, sensuous, and yet absolutely self-confident: the fragrance of the much-loved LL REGENERATION care system range.

The classic scents of rose and jasmine form the invigorating, optimistic heart note of this fragrance. The expressive character of clove enhances this positive aura and gives the fragrance a spicy balsamic note. Vanilla offers a feel-good nuance, while geranium provides a floral co mponent. Vetiver brings balance and grounds the composition. Cedarwood and sandalwood round off the fragrance experience with a velvety-soft note. The subtle synergy of these expressive olfactory ingredients contributes to the standing the LL REGENERATION care system has en joyed for 40 years – as one of the most successful ANNEMARIE BÖRLIND product ranges.

A care system for skin in need of regeneration. The highly effective LL-Biokomplex® contains a combination of precious active ingredients that is proven to accelerate the cell renewal process. For a younger, fresher radiance.

LL REGENERATION

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Page 40: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM VITALITY

With the highly eff ective LL-Biokomplex® that is proven to accelerate the cell renewal process

For demanding skin in need of regeneration

For visible new freshness and a vibrant radiance

Effi cacy scientifi cally confi rmed

Delicately floral, sensuous, and yet absolutely self-confident: the fragrance of the much-loved LL REGENERATION care system range.

The classic scents of rose and jasmine form the invigorating, optimistic heart note of this fragrance. The expressive character of clove enhances this positive aura and gives the fragrance a spicy balsamic note. Vanilla offers a feel-good nuance, while geranium provides a floral co mponent. Vetiver brings balance and grounds the composition. Cedarwood and sandalwood round off the fragrance experience with a velvety-soft note. The subtle synergy of these expressive olfactory ingredients contributes to the standing the LL REGENERATION care system has en joyed for 40 years – as one of the most successful ANNEMARIE BÖRLIND product ranges.

A care system for skin in need of regeneration. The highly effective LL-Biokomplex® contains a combination of precious active ingredients that is proven to accelerate the cell renewal process. For a younger, fresher radiance.

LL REGENERATION

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SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 41: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM ANTI-AGING

Visibly reduces lines and wrinkles

Noticeably revitalizes and smoothes skin

Pigmentation deposits are reduced

Effi cacy scientifi cally confi rmed

Elegant, sensuous and feminine: the fragrance composition of the SYSTEM ABSOLUTE care system range presents itself with self- confidence.Precious rose and orchid combine with hyacinth, magnolia and white jasmine into an opulent fragrance composition that flatters, but is still discreet. The warm base of the fragrance creates balance: patchouli, sandalwood and vanilla blend to become a harmonious background. Sophisticated, elegant and self-confident, the fragrance corresponds to the character of the ANNEMARIE BÖRLIND SYSTEM ABSOLUTE care system range.

A care system for wrinkles and demanding skin. Polysaccharides from a green alga and the tara tree intensify skin density and assist in activating collagen and elastin. For more tone and vitality.

SYSTEM ABSOLUTE

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Page 42: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM ANTI-AGING

Visibly reduces lines and wrinkles

Noticeably revitalizes and smoothes skin

Pigmentation deposits are reduced

Effi cacy scientifi cally confi rmed

Elegant, sensuous and feminine: the fragrance composition of the SYSTEM ABSOLUTE care system range presents itself with self- confidence.Precious rose and orchid combine with hyacinth, magnolia and white jasmine into an opulent fragrance composition that flatters, but is still discreet. The warm base of the fragrance creates balance: patchouli, sandalwood and vanilla blend to become a harmonious background. Sophisticated, elegant and self-confident, the fragrance corresponds to the character of the ANNEMARIE BÖRLIND SYSTEM ABSOLUTE care system range.

A care system for wrinkles and demanding skin. Polysaccharides from a green alga and the tara tree intensify skin density and assist in activating collagen and elastin. For more tone and vitality.

SYSTEM ABSOLUTE

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 16-17 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 43: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM BIOLIFTING

NATUROYALE

Biolifting complex for a lifting effect

Skin firmness and smoothness you can see and feel

Activates the skin’s natural regeneration

Stimulates cell renewal

Efficacy scientifically confirmed

A feminine, modern fragrance that displays elegant understatement: this fragrance composition characterizes the NATUROYALE care system range. A fresh and vibrant top note, slightly reminiscent of Earl Grey, opens to the modern green character of ivy. Rose, magnolia, jasmine, violet and lily combine in the heart note as a classic, floral bouquet. Peach adds a light, velvety-fruity note. Sandalwood rounds off the fragrance with a nuance of sensuousness. A fragrance full of expression, expertly combining modern and classic elements, that underlines the exclusive character of the ANNEMARIE BÖRLIND NATUROYALE care system range.

A care system for mature skin. Luxurious natural ingredients like white truffle are combined with the latest know-how from state-of-the-art biological science to create the natural Biolifting complex. This activates the skin’s natural regeneration and stimulates cell renewal. For a remarkable lifting effect, and visibly firmed and smoothed skin.

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Page 44: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

SYSTEM BIOLIFTING

NATUROYALE

Biolifting complex for a lifting effect

Skin firmness and smoothness you can see and feel

Activates the skin’s natural regeneration

Stimulates cell renewal

Efficacy scientifically confirmed

A feminine, modern fragrance that displays elegant understatement: this fragrance composition characterizes the NATUROYALE care system range. A fresh and vibrant top note, slightly reminiscent of Earl Grey, opens to the modern green character of ivy. Rose, magnolia, jasmine, violet and lily combine in the heart note as a classic, floral bouquet. Peach adds a light, velvety-fruity note. Sandalwood rounds off the fragrance with a nuance of sensuousness. A fragrance full of expression, expertly combining modern and classic elements, that underlines the exclusive character of the ANNEMARIE BÖRLIND NATUROYALE care system range.

A care system for mature skin. Luxurious natural ingredients like white truffle are combined with the latest know-how from state-of-the-art biological science to create the natural Biolifting complex. This activates the skin’s natural regeneration and stimulates cell renewal. For a remarkable lifting effect, and visibly firmed and smoothed skin.

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 18-19 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 45: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

FOR MEN

A healthy, alive and cared for appearance from head to foot

With an anti-aging complex

Moisturizing and invigorating

Efficacy scientifically confirmed

Timelessly masculine with fresh woody-spicy nuances: this is the fragrance of the FOR MEN care system.

Fresh citric nuances of lemon and lime are complemented in the top note by a modern, light herbal note of coriander and sage. Clary sage and lavandin add the echo of a relaxed, herbaceous lavender scent to the composition. The fragrance is given its body in the heart note and is enhanced with a dry, slightly floral component by jasmine, geranium and petitgrain. Cedar, sandalwood, patchouli, tobacco and labdanum blend together with a distinctively masculine expression to round off this timeless fragrance composition. A straightforward fragrance that captures the character of the ANNEMARIE BÖRLIND FOR MEN care system in a pleasant way.

A care system for men’s skin. From revitalizing shower gel to rich shaving cream, right through to intensive care cream – men find all the cleansing and care requirements of their skin fulfilled. For skin that looks fresh, alive and cared for.

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Page 46: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

FOR MEN

A healthy, alive and cared for appearance from head to foot

With an anti-aging complex

Moisturizing and invigorating

Efficacy scientifically confirmed

Timelessly masculine with fresh woody-spicy nuances: this is the fragrance of the FOR MEN care system.

Fresh citric nuances of lemon and lime are complemented in the top note by a modern, light herbal note of coriander and sage. Clary sage and lavandin add the echo of a relaxed, herbaceous lavender scent to the composition. The fragrance is given its body in the heart note and is enhanced with a dry, slightly floral component by jasmine, geranium and petitgrain. Cedar, sandalwood, patchouli, tobacco and labdanum blend together with a distinctively masculine expression to round off this timeless fragrance composition. A straightforward fragrance that captures the character of the ANNEMARIE BÖRLIND FOR MEN care system in a pleasant way.

A care system for men’s skin. From revitalizing shower gel to rich shaving cream, right through to intensive care cream – men find all the cleansing and care requirements of their skin fulfilled. For skin that looks fresh, alive and cared for.

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 20-21 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 47: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

Skin-compatible sun fi lters and kombu alga extract, together with a sea buckthorn complex and vitamin E, ensure healthy cell activity

Sun Care and Sun Anti Aging products

Effi cacy scientifi cally confi rmed

Lively, warm and full of well-being: that’s the carefree, summery fragrance of our SUN CARE products.

The balanced synergy of citrus oils from lemon, bergamot, orange and mandarin characterizes the carefree top note of this fragrance. The fine nuances of juice and peel, and the sparkling freshness of a newly mown meadow provide invigorating accents. Delicate floral elements from lily of the valley, iris and jasmine give the fragrance body and cosmetic appeal. Moss, as a base note, rounds off the composition. The summery -warm fragrance adds to the popularity of the ANNEMARIE BÖRLIND SUN CARE products.

Care products for untroubled enjoyment of the sun. Skin-compatible sun filters and kombu alga extract protect the skin against UVA and UVB rays. A sea buckthorn complex and vitamin E ensure healthy cell activity. For skin that is protected and cared for.

SUN

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Page 48: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

Skin-compatible sun fi lters and kombu alga extract, together with a sea buckthorn complex and vitamin E, ensure healthy cell activity

Sun Care and Sun Anti Aging products

Effi cacy scientifi cally confi rmed

Lively, warm and full of well-being: that’s the carefree, summery fragrance of our SUN CARE products.

The balanced synergy of citrus oils from lemon, bergamot, orange and mandarin characterizes the carefree top note of this fragrance. The fine nuances of juice and peel, and the sparkling freshness of a newly mown meadow provide invigorating accents. Delicate floral elements from lily of the valley, iris and jasmine give the fragrance body and cosmetic appeal. Moss, as a base note, rounds off the composition. The summery -warm fragrance adds to the popularity of the ANNEMARIE BÖRLIND SUN CARE products.

Care products for untroubled enjoyment of the sun. Skin-compatible sun filters and kombu alga extract protect the skin against UVA and UVB rays. A sea buckthorn complex and vitamin E ensure healthy cell activity. For skin that is protected and cared for.

SUN

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 22-23 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 49: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

GLOSSARY OF FRAGRANCES

BERGAMOTBergamot belongs to the citrus genus and is a hybrid of citron and bitter orange. It is primarily cultivated for its characteristic, fresh and tangy fragrance.

BLOOD ORANGEThe tangier blood orange originates from Asia and is characterized by its dark red flesh. The blood orange essential oil used in fragrances is obtained from the peel. The oil smells fruity, slightly sweet and a little warmer than regular orange.

CEDARWOOD Today, cedarwood oil for perfumery is normally obtained from the North African Atlas cedar. The warm, woody-masculine fragrance is often used in combination with sandalwood and has a harmonizing effect.

CITRONELLA OIL Citronella oil is obtained from lemongrass which originates from Asia and is also very popular as an herb. The fresh and fruity smell of the oil has a relaxing effect and relieves stress.

CLARY SAGE Clary sage comes from the Mediterranean region and is known as an herb and medicinal plant. Today, it enjoys great popularity in perfumery and cosmetics. Clary sage has an intensely spicy fragrance with a sweet and dry note.

CLOVECloves originally come from the Philippines. They have been a popular spice and medicinal plant since ancient times. Their fragrance is strong and spicy with a slightly sweet component.

CORIANDERCoriander originates from North Africa and the Near East. In many cultures it is popular as an herb and a medicinal plant. The refreshingly invig orating fragrance is spicy and intensive with a fresh, lemony note.

DAVANA OILDavana is an aromatic herb from India. It has been used as a medicinal plant since ancient times. The essential oil smells sensuously warm with a fruity sweet note.

GERANIUMThe geranium originates from Morocco. Geranium essential oil is very popular in cosmetics and perfumery. It has a fine floral smell, reminiscent of the scent of roses.

GINGEROriginating from China, ginger is popular and well known as a spice, but is also deployed as a medicinal remedy and a fragrance. The euphoric smell of ginger is fresh and spicy, with a slightly bitter, sharp note.

GRAPEFRUITA citrus fruit, grapefruit is a cross between sweet orange and pomelo. The refreshing, slightly bitter and tangy fragrance of grapefruit essential oil has a stimulating and uplifting effect.

HAWTHORNHawthorn belongs to the rose family and has a strong floral note. It is very widespread in North America, and is also indigenous to Europe both as a tree and a shrub.

HYACINTHThe hyacinth, with its strong scent, belongs to the asparagus family and is used both as an orna-men tal plant and in fragrance extraction. It has an intensive floral fragrance with a green note. IRISIris, which is also native to Europe, was named for the Greek goddess of the rainbow (Iris) because of its striking flowers. The mildly sweet iris fragrance is reminiscent of violets and exudes a light, earthy warmth.

JASMINEJasmine originates from India and has been used for centuries as a medicinal plant and fragrance. Jasmine flowers for fragrance extraction are picked by hand before sunrise. The essential oil has a very intensive, soft and sensuously floral scent.

LABDANUMLabdanum is obtained from rock roses in sum-mer, when they secrete an oily resin from their leaves. Labdanum was popular as an incense in ancient times and, today, is valued in perfumery for its mellow balsamic character.

LAVANDINLavandin is a hybrid variety of lavender and is primarily used in fragrance extraction. Like the classic lavender fragrance, lavandin has a sooth-ing effect and smells floral and fresh with a herbaceous note.

LEMONThe lemon came to Europe from China and has been cultivated for thousands of years. Its high vitamin content makes it very popular. Lemon es-sential oil obtained from the peel is a much-loved fragrance. It smells fresh and fruity with tangy, clear notes.

LILYThanks to its striking flowers and esthetic appear-ance, the lily is a popular ornamental plant in many cultures, but has also been used medicinally since time immemorial. The fragrance of lily is in-tensive and very feminine.

LILY OF THE VALLEYThe domestic lily of the valley, with its character-istic scent, is a much-loved herald of springtime. Its essential oil is a popular ingredient in perfumes. Its fragrance is intensely sweet, floral and bewitching.

LIME Lime originates from South Africa and is valued as an ingredient for its distinctive acidity which gives it a special note. It has the tangiest, freshest scent of all the citrus fruits. Lime fragrance has an invigorating effect.

MAGNOLIAMagnolia shrubs and trees, with their striking, lush flowers, are popular ornamental plants. Magnolia has an intensive floral scent with a slightly spicy note that is reminiscent of mild honey. The fragrance has a calming effect.

MANDARIN Mandarin is a citrus fruit. It has been cultivated for several thousand years and enjoys enormous popularity as a fruit. Its cheery fragrance is also much-used in perfumery. Its light citric note is complemented by a fruity sweetness.

MASTICThis resin from the Greek mastic pistacia lentiscus is known traditionally as an incense. However, it is also used in cosmetics and medicine. The fra-grance of mastic combines a harmonious balsamic note with fresh nuances of lemon.

MATÉThe maté shrub comes from South America, where its leaves are traditionally used to make a stimulating infusion. Maté is also becoming more and more popular in other parts of the world. Its fragrance is light, dry and exhilaratingly fresh.

MIMOSAThe mimosa is a South American subshrub, but the name is also used to refer to the acacia culti-vated as an ornamental tree or shrub. Mimosa absolute is obtained from its leaves. The fragrance is intensive and reminiscent of violets. It has a light green note.

MINTThe smell of peppermint is well known from toothpaste and chewing gum. However, mint is also a time-proven medicinal plant and popular in aromatherapy. The clear, extremely minty fragrance has a refreshing effect.

MOSSWhen moss is used in fragrances, it is normally a lichen growing on the bark of oak trees that provides the oakmoss resinoid. Mossy and earthy, with woody, leathery nuances, moss is a popular fragrance note.

NEROLIValuable neroli oil is obtained from the blossoms of the bitter orange tree. The oil has a healing effect, but is especially popular in perfumery. The light fragrance has a sweet freshness with a spicy, dry note.

PALMAROSAPalmarosa is a tropical fragrant grass related to citronella and lemongrass. The pleasant, rose-like fragrance is floral and mild, and has a balancing effect.

PATCHOULIThe Indian and Javanese patchouli subshrubs are used to obtain the fragrance. Very intensive, sweet and earthy, balsamic-woody and long- lasting, patchouli is used in many fragrance compositions.

PEACHOriginally from China, it was the Romans who brought the peach to Europe. However, the popu-lar fruit with its characteristic velvety skin also stands for a typical fragrance with fruity-sweet, very feminine nuances.

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Page 50: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

GLOSSARY OF FRAGRANCES

BERGAMOTBergamot belongs to the citrus genus and is a hybrid of citron and bitter orange. It is primarily cultivated for its characteristic, fresh and tangy fragrance.

BLOOD ORANGEThe tangier blood orange originates from Asia and is characterized by its dark red flesh. The blood orange essential oil used in fragrances is obtained from the peel. The oil smells fruity, slightly sweet and a little warmer than regular orange.

CEDARWOOD Today, cedarwood oil for perfumery is normally obtained from the North African Atlas cedar. The warm, woody-masculine fragrance is often used in combination with sandalwood and has a harmonizing effect.

CITRONELLA OIL Citronella oil is obtained from lemongrass which originates from Asia and is also very popular as an herb. The fresh and fruity smell of the oil has a relaxing effect and relieves stress.

CLARY SAGE Clary sage comes from the Mediterranean region and is known as an herb and medicinal plant. Today, it enjoys great popularity in perfumery and cosmetics. Clary sage has an intensely spicy fragrance with a sweet and dry note.

CLOVECloves originally come from the Philippines. They have been a popular spice and medicinal plant since ancient times. Their fragrance is strong and spicy with a slightly sweet component.

CORIANDERCoriander originates from North Africa and the Near East. In many cultures it is popular as an herb and a medicinal plant. The refreshingly invig orating fragrance is spicy and intensive with a fresh, lemony note.

DAVANA OILDavana is an aromatic herb from India. It has been used as a medicinal plant since ancient times. The essential oil smells sensuously warm with a fruity sweet note.

GERANIUMThe geranium originates from Morocco. Geranium essential oil is very popular in cosmetics and perfumery. It has a fine floral smell, reminiscent of the scent of roses.

GINGEROriginating from China, ginger is popular and well known as a spice, but is also deployed as a medicinal remedy and a fragrance. The euphoric smell of ginger is fresh and spicy, with a slightly bitter, sharp note.

GRAPEFRUITA citrus fruit, grapefruit is a cross between sweet orange and pomelo. The refreshing, slightly bitter and tangy fragrance of grapefruit essential oil has a stimulating and uplifting effect.

HAWTHORNHawthorn belongs to the rose family and has a strong floral note. It is very widespread in North America, and is also indigenous to Europe both as a tree and a shrub.

HYACINTHThe hyacinth, with its strong scent, belongs to the asparagus family and is used both as an orna-men tal plant and in fragrance extraction. It has an intensive floral fragrance with a green note. IRISIris, which is also native to Europe, was named for the Greek goddess of the rainbow (Iris) because of its striking flowers. The mildly sweet iris fragrance is reminiscent of violets and exudes a light, earthy warmth.

JASMINEJasmine originates from India and has been used for centuries as a medicinal plant and fragrance. Jasmine flowers for fragrance extraction are picked by hand before sunrise. The essential oil has a very intensive, soft and sensuously floral scent.

LABDANUMLabdanum is obtained from rock roses in sum-mer, when they secrete an oily resin from their leaves. Labdanum was popular as an incense in ancient times and, today, is valued in perfumery for its mellow balsamic character.

LAVANDINLavandin is a hybrid variety of lavender and is primarily used in fragrance extraction. Like the classic lavender fragrance, lavandin has a sooth-ing effect and smells floral and fresh with a herbaceous note.

LEMONThe lemon came to Europe from China and has been cultivated for thousands of years. Its high vitamin content makes it very popular. Lemon es-sential oil obtained from the peel is a much-loved fragrance. It smells fresh and fruity with tangy, clear notes.

LILYThanks to its striking flowers and esthetic appear-ance, the lily is a popular ornamental plant in many cultures, but has also been used medicinally since time immemorial. The fragrance of lily is in-tensive and very feminine.

LILY OF THE VALLEYThe domestic lily of the valley, with its character-istic scent, is a much-loved herald of springtime. Its essential oil is a popular ingredient in perfumes. Its fragrance is intensely sweet, floral and bewitching.

LIME Lime originates from South Africa and is valued as an ingredient for its distinctive acidity which gives it a special note. It has the tangiest, freshest scent of all the citrus fruits. Lime fragrance has an invigorating effect.

MAGNOLIAMagnolia shrubs and trees, with their striking, lush flowers, are popular ornamental plants. Magnolia has an intensive floral scent with a slightly spicy note that is reminiscent of mild honey. The fragrance has a calming effect.

MANDARIN Mandarin is a citrus fruit. It has been cultivated for several thousand years and enjoys enormous popularity as a fruit. Its cheery fragrance is also much-used in perfumery. Its light citric note is complemented by a fruity sweetness.

MASTICThis resin from the Greek mastic pistacia lentiscus is known traditionally as an incense. However, it is also used in cosmetics and medicine. The fra-grance of mastic combines a harmonious balsamic note with fresh nuances of lemon.

MATÉThe maté shrub comes from South America, where its leaves are traditionally used to make a stimulating infusion. Maté is also becoming more and more popular in other parts of the world. Its fragrance is light, dry and exhilaratingly fresh.

MIMOSAThe mimosa is a South American subshrub, but the name is also used to refer to the acacia culti-vated as an ornamental tree or shrub. Mimosa absolute is obtained from its leaves. The fragrance is intensive and reminiscent of violets. It has a light green note.

MINTThe smell of peppermint is well known from toothpaste and chewing gum. However, mint is also a time-proven medicinal plant and popular in aromatherapy. The clear, extremely minty fragrance has a refreshing effect.

MOSSWhen moss is used in fragrances, it is normally a lichen growing on the bark of oak trees that provides the oakmoss resinoid. Mossy and earthy, with woody, leathery nuances, moss is a popular fragrance note.

NEROLIValuable neroli oil is obtained from the blossoms of the bitter orange tree. The oil has a healing effect, but is especially popular in perfumery. The light fragrance has a sweet freshness with a spicy, dry note.

PALMAROSAPalmarosa is a tropical fragrant grass related to citronella and lemongrass. The pleasant, rose-like fragrance is floral and mild, and has a balancing effect.

PATCHOULIThe Indian and Javanese patchouli subshrubs are used to obtain the fragrance. Very intensive, sweet and earthy, balsamic-woody and long- lasting, patchouli is used in many fragrance compositions.

PEACHOriginally from China, it was the Romans who brought the peach to Europe. However, the popu-lar fruit with its characteristic velvety skin also stands for a typical fragrance with fruity-sweet, very feminine nuances.

Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 24-25 06.05.16 09:11

SPECIAL DUFT

NATÜRLICH FRAU01 — 2016

Page 51: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

PETITGRAINPetitgrain essential oil is obtained from the leaves of the bitter orange tree and other citrus trees. The blossomy fresh fragrance has a herbaceous, dry note and an uplifting effect.

RASPBERRYThe domestic raspberry is a member of the rose family. Its berries are a very popular fruit and contain a large number of vitamins. The typical sweet and fruity scent of the berry is a much-loved aroma and fragrance.

ROSEThe rose has been cultivated as an ornamental plant for more than 2,000 years. Rose oil is ob-tained from the petals, and rose absolute – one of the most valuable fragrance raw materials in the world – from the buds. The characteristic intensive fragrance of rose is long-lasting and often has warm, honey-like, spicy nuances.

SAGESage originally comes from the Mediterranean region and is known as an herb and medicinal plant. Its spicy, herbaceous fragrance with fresh nuances is a popular complement for lavender and lemon fragrances.

SANDALWOODSandalwood originates from India. It has been used as an incense and in cosmetic products for a long time. Both white and yellow sandalwood are deployed in perfumery. Sandalwood is charac-terized by a soft, balsamic-sweet note.

TOBACCOThe tobacco plant originally came to Europe from America and was used medicinally. The tobacco- leaf resinoid is deployed in perfumery. It has a strong, sweet and warm tobacco fragrance, which harmonizes well with masculine fragrance accords.

TONKAThe tonka tree comes from South America. From its beans, which are also used as a spice, an absolute is obtained for perfumery. The fragrance of tonka is sweet and warm, and is reminiscent of woodruff with soft caramel notes.VANILLAThe vanilla is an orchid and its feel-good aroma was already valued by the Aztecs. Vanilla has an exquisitely sweet and warm, yet slightly balsamic fragrance, and is a mood-lifter.

VETIVERVetiver is a grass originating from tropical Asia. It has an aromatic-green aroma with balsamic notes and lemon facets.

VIOLETToday, violet is found throughout Europe. Violet essential oil is an expensive fragrance raw material. The much-loved scent of violet is very intense, herbaceous and green, with leafy notes and floral nuances.

YLANG-YLANGIn Malaysian, ylang-ylang means “flower of flowers.” The sweet, floral fragrance of its essential oil is slightly heady, and very sensuous and relaxing.

EFFECTIVE NATURAL COSMETICS HIGH TECH FROM NATURE

WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING

WITH DEEP SPRING WATER CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS

Anz_Image_U4-NatürlichFrau_EN_0516.indd 1 04.05.16 09:35Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 26-27 06.05.16 09:11

Page 52: NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

PETITGRAINPetitgrain essential oil is obtained from the leaves of the bitter orange tree and other citrus trees. The blossomy fresh fragrance has a herbaceous, dry note and an uplifting effect.

RASPBERRYThe domestic raspberry is a member of the rose family. Its berries are a very popular fruit and contain a large number of vitamins. The typical sweet and fruity scent of the berry is a much-loved aroma and fragrance.

ROSEThe rose has been cultivated as an ornamental plant for more than 2,000 years. Rose oil is ob-tained from the petals, and rose absolute – one of the most valuable fragrance raw materials in the world – from the buds. The characteristic intensive fragrance of rose is long-lasting and often has warm, honey-like, spicy nuances.

SAGESage originally comes from the Mediterranean region and is known as an herb and medicinal plant. Its spicy, herbaceous fragrance with fresh nuances is a popular complement for lavender and lemon fragrances.

SANDALWOODSandalwood originates from India. It has been used as an incense and in cosmetic products for a long time. Both white and yellow sandalwood are deployed in perfumery. Sandalwood is charac-terized by a soft, balsamic-sweet note.

TOBACCOThe tobacco plant originally came to Europe from America and was used medicinally. The tobacco- leaf resinoid is deployed in perfumery. It has a strong, sweet and warm tobacco fragrance, which harmonizes well with masculine fragrance accords.

TONKAThe tonka tree comes from South America. From its beans, which are also used as a spice, an absolute is obtained for perfumery. The fragrance of tonka is sweet and warm, and is reminiscent of woodruff with soft caramel notes.VANILLAThe vanilla is an orchid and its feel-good aroma was already valued by the Aztecs. Vanilla has an exquisitely sweet and warm, yet slightly balsamic fragrance, and is a mood-lifter.

VETIVERVetiver is a grass originating from tropical Asia. It has an aromatic-green aroma with balsamic notes and lemon facets.

VIOLETToday, violet is found throughout Europe. Violet essential oil is an expensive fragrance raw material. The much-loved scent of violet is very intense, herbaceous and green, with leafy notes and floral nuances.

YLANG-YLANGIn Malaysian, ylang-ylang means “flower of flowers.” The sweet, floral fragrance of its essential oil is slightly heady, and very sensuous and relaxing.

EFFECTIVE NATURAL COSMETICS HIGH TECH FROM NATURE

WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING

WITH DEEP SPRING WATER CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS

Anz_Image_U4-NatürlichFrau_EN_0516.indd 1 04.05.16 09:35Duftfibel_EN_NatuerlichFrau_210x270_0316 2.indd 26-27 06.05.16 09:11