Natural Plus Dorm

a

Preface

This Project we do for feasibility way to the dormitory business in concept nature &

convenient by best on marketing strategy, operation, process management. In this project we

have all of information which the dormitory entrepreneur must know include with natural

industry, situation industry and all of feasibility that can help investor to decision to invest in

dormitory project. In addition in this project also have financial feasibility that base on 2008-

2010 information. I hope this will be benefit for the person who wants to invest in dormitory

business

NOMENT TEAM

b

Executive summary

Our project is natural plus dormitory. We choose area around Mae Fah Luang

University to launch our project or natural plus project because this university grows up

every year and number of student increase in every year. Our dormitory for female only. Our

dormitory located in front of Mae Fah Luang University between STK and Phutong

dormitory which easy goes to study. There is area about 3,000 square meters. Our dormitory

for female only, has 80 rooms, has normal rooms are 4,000 baht and special rooms are 4,500

baht per month, and has fourth floors. In first floor have office room, restroom, housekeeping

room, kitchen room, swimming pool, and has16 rooms for rent. This floor all rooms have

small grass in front of the room for breed any pets. Price per room is 4,500 baht. In second

and third floor have 24 rooms; 20 rooms are normal rooms and 4 rooms are special rooms in

each floor. In fourth floor have 16 special rooms. There are facilities more than normal room

and special design. In normal rooms are 20 square meters and have 9 facilities. For example

television, electric fan and air conditioner, wardrobe, double-size bed, desk, chair, dressing

desk, Refrigerator, and Water heater. In special rooms are 36 square meters and have 10

facilities. We add “sofa” which a facility in special rooms.

We decorated our dormitory to concern about ecology which we thought we do not

need more rooms for service. The vision of our dormitory is “The natural plus will become a

dormitory which provide many facilities and new technology, but still concern ecology

style”. The mission of our dormitory, we will study about design dormitory which mixture

between natural and technology.

c

Table of Contents

Preface .................................................................................................................................. a

Executive summary ............................................................................................................... b

Chapter 1 Introduction .......................................................................................................... 1

1.1 Background and Significance of the Project ............................................................ 2

1.2 Objective ..................................................................................................................... 3

1.3 Benefits of Project ....................................................................................................... 3

1.4 Activities/Time Frame ................................................................................................. 4

Chapter 2 Industry Profile .................................................................................................... 5

2.1 Nature of Industry ....................................................................................................... 6

2.2 Situation of Industry .................................................................................................... 7

2.4 Vision of your Organization ...................................................................................... 11

2.5 Mission ..................................................................................................................... 11

2.6 Business Strategy ...................................................................................................... 11

2.6.1 Corporate level ................................................................................................... 11

2.6.2 Business level ..................................................................................................... 12

2.6.3 Functional Level ................................................................................................. 12

2.7 Conclusion ............................................................................................................ 13

Chapter 3 Market Feasibility Study ..................................................................................... 14

3.1Market Analysis ......................................................................................................... 15

3.1.2General Environment Analysis ............................................................................ 15

3.1.3 Competition Analysis (3C Analysis) ................................................................... 16

3.2 STP Analysis (segmentation, targeting, and positioning) ........................................... 21

3.2.1 Segmentation ...................................................................................................... 21

3.2.2 Market Targeting ................................................................................................ 22

3.3.3 Positioning .......................................................................................................... 22

3.3Marketing Mix Strategy .............................................................................................. 28

3.3.1 Product ............................................................................................................... 28

3.3.2 Price ................................................................................................................... 28

3.3.3 Place ................................................................................................................... 29

3.3.4 Promotion ........................................................................................................... 29

3.4 Sales Forecast/Profit Estimation ................................................................................ 30

3.5 Marketing expense .................................................................................................... 33

3.6 Conclusion ................................................................................................................ 34

Chapter 4 Technical Feasibility Study ................................................................................ 36

4.1 Production and Operations Analysis .......................................................................... 37

d

4.1.1 Product Characteristics (in Detail) ...................................................................... 37

4.1.2 Specification, Feathers, Dimension, Life Time, etc. ............................................ 37

4.1.3 Production/Services Process ............................................................................... 40

4.1.4. Location ............................................................................................................ 41

4.1.5 Facility Layout.................................................................................................... 42

4.1.6 Machine/Tool/Equipment ................................................................................... 53

4.1.7 Logistics Management ........................................................................................ 66

4.1.8 Facility Management .......................................................................................... 68

4.2 Cost of Investment ..................................................................................................... 73

4.3 Investment Cost ......................................................................................................... 73

4.4 Operating Cost .......................................................................................................... 77

4.4.1 Raw material Cost .............................................................................................. 77

4.4.2 Direct Labor Cost ............................................................................................... 77

4.4.3 Overhead ............................................................................................................ 77

4.5 Management Analysis ............................................................................................... 78

4.5.1 Administration Cost ............................................................................................ 78

Chapter 5 Financial Analysis ............................................................................................... 80

5.1 Income Statement ...................................................................................................... 81

5.2 Statement of cash flow .............................................................................................. 86

5.3 Balance sheet ............................................................................................................. 91

5.4 Project Analysis......................................................................................................... 96

5.5 Conclusion ................................................................................................................ 96

Chapter 6 Risk Management ............................................................................................... 97

6.1 Risk Management ...................................................................................................... 98

6.1.1 Internal Forces .................................................................................................... 98

6.1.2 External Forces ................................................................................................... 99

6.2 Financial Risk Analysis ........................................................................................... 101

6.3 Conclusion .............................................................................................................. 103

Chapter 7 .......................................................................................................................... 104

Summary........................................................................................................................... 104

Appendix .......................................................................................................................... 113

1

Chapter 1 Introduction

2

1.1 Background and Significance of the Project

Nowadays mostly people have more interest about nature because people feel relax

when they live in nature and campaign to protect global warming. We combine nature with

today accommodation by emphasize on beautiful and livable, it will be a perfect

accommodation. In the present time dormitory business is very popular in area which near

university. So we want to build project about livable dormitory in name of natural plus

project. Most people invest in dormitory business around university area and got successful

of business. According to following factor we think dormitory business it interesting so we

choose area around Mae Fah Luang University to launch our project or natural plus project.

Mae Fah Luang University in Chiang Rai is new big university in Thailand. Many

dormitories had created around Mae Fah Luang University but it not enough demand of

people in Mae Fah Luang because this university grows up every year and number of student

increase in every year too.

0

2000

4000

6000

8000

10000

Nu

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of

stu

den

t

Amount of student in MFU

Male

Female

Total

Male 2416 2704 2749 2822

Female 4330 4951 5513 5923

Total 6746 7655 8262 8745

2007 2008 2009 2010

Figure 1.1

According to the amount of student in university increase rapidly follows: Mae Fah

Luang University had total student around 6,746 persons in 2007. The next year, the amount

of student rose to 7,655 persons. In 2009, total of student grew up to 8,262 persons. And

nowadays the amount of student has around 8,745 persons. So we choose to start up project

in this area.

Our dormitory emphasize to make inmate feel more relax when stay in our dormitory.

Mostly people want to have beautiful accommodation ether temporary accommodation or

permanent accommodation. So our natural plus still care about beautiful room, furniture and

decoration. We have swimming pool for provide and add high value. In addition outside

areas such as car park, spring water, and yard. We try to add big tree for make it be shady and

fresh.

3

1.2 Objective

1.2.1 To think for get high profit from investment.

1.2.2 To make business have more interest from investor.

1.2.3 To study about management process of dormitory.

1.2.4 To study trend in current for respond demand of customer.

1.2.5 Understand the market and trends of dormitory industry.

1.3 Benefits of Project

Identify the benefits of this study

1.3.1 Knowing about the way to solve the problem in the real situation.

1.3.2 Knowing more about natural therapy.

1.3.3 Knowing arrangement and implementation plan.

1.3.4 Understand more architecture management.

1.3.5 Understand the financial for this business; think to get more profit and less than

expend.

4

1.4 Activities/Time Frame

Activities

Time ( Year/Month )

2010

Nov.

2010

Dec.

2011

Jan.

2011

Feb.

2011

Mar.

2011

Apr.

2011

May

2011

June

2011

July

2011

Aug.

2011

Sep.

2011

Oct.

2011

Nov.

--Period

for build--

2012

Apr.

Analyze demand of customer

Analyze budget include

maintenances

Analyze product and service profit

Analyze feasibility of financial

factor

Analyze marketing strategies

Contact staff (architect, engineer,

decorator)

Advertise and exit reservation

Collect first cash form reservation

Build natural plus dorm

Table 1.1

5

Chapter 2

Industry Profile

6

2.1 Nature of Industry

Dormitory is place which provides temporary shelter and facility to inmate.

Dormitory in Thailand divine into 2 types by law first in male second is female. Mostly

dormitory business is like to build in places which have high number population such as

school, official place, college, university etc. Nature product of dormitory in somewhere

it more than room it like second home of inmate. Location is the most factors which

important for dormitory businesses, Mostly location of dormitory always define target

market too such as dormitory build at location near university target market of this

dormitory are student of Mae Fah Luang University. Dormitory businesses are business

that need high investment and need a long time for payback period but revenue rather be

stable.

Beside Dormitory is accommodation it’s can be leisure rest place for inmate. In

present a lot of dormitory provide inmate more that shelter somewhere provide

restaurant, somewhere provide internet café, somewhere provide coffee shop. Owner’s

each dormitory they try to make their dormitory to difference form competitor. Style is

one thing that they use to make difference and attract interest of customer. Adding small

business such as book rental, coffee shop in dormitory is another way one which can

attract customer. Selection appropriate one which can match with direction of dormitory

is another one thing which entrepreneur should be decide. Although Dormitory business

have a low risk and not complex about marketing but how to improve it to maximum

profit is not easy. About maintaining too, every businesses have competition especially

dormitory businesses, because of location is important to dormitory so in one location

always have many dormitory. Chiang Rai is the city of travelling because there are

many tourist destinations it makes attract interest of customer and suitable investment to

dormitory business. For example, in Chiang Rai there are many Universities such as

Rajabhat University, Rajamangala University of Technology Lanna Chiang Rai, and

Mae Fah Luang University. In each University there are many dormitory but Mae Fah

Luang University is the most famous and largest in Chiang rai. So, Mae Fah Luang

University is the good location for establish dormitory business because easy to go to

study. Our dormitory is one of select that the investor should investment. Even though

7

in front of our University there are many dormitories for support student but in the

future must have more people to study in our University. It makes dormitory not enough

for support student. When our dormitory build already is one of student select because

is new dormitory, high technology, shady, beautiful and easy to go to study.

Figure 2.1

2.2 Situation of Industry

Nowadays growth of business affects to the expansions of many organizations

and a lot of institutions have developed and produce graduates to enter labor market.

This process is cycle of current process. It make affect to other business. Increase in

number of employment makes people to see opportunity to run businesses. Real estate

business is once of interesting business in nowadays such as dormitory or apartment for

rent. This is one channel to make a profit to the owner of the business as well. Although

doing business will have a payback period of business longtime than any other, but it is

a business we are often called "sleeping partner". As a result we study information from

Nano Search Corporation about behavior of select accommodation. Nano search they

select 200 samples in Bangkok in an area of dense housing, such as dormitory

apartment. For this case, Nano search set limited to residential which have to pay the

rent every monthly. The results showed that Sample Most are female and 42.0 percent

were male, 58.0 percent for the study group which compare between two groups of

people first one is students and second one is working people. Therefore, the age of 2,

age 18-22 years old is 48.0 percent, and more than 22 years, 52.0 per cent.

WE ARE HERE

8

Thinking about doing dormitory businesses is about provision of furniture, what

in each room. If you ask the opinion of customer from research they find about demand

of customer to have basic equipment for decision to choose dormitory or not. They

found that most cases need to have a bathroom in the both of the age is need bed,

wardrobe. For the interest information is this age group is 18-22 years old, a

student. They show about need of ceiling fans difference a group of more than 22 years

of age. In addition to the basic furniture in the room, that need. The indispensable for

dormitory in the rooms is equipment and electrical appliances that need to be. Because

of the world today is a world of information. Therefore, research about the behavior of

buying electrical appliances is made. By do survey about appliances available in the

room form group of sample. They think, they needs most are TV 35 percent, followed

by Internet 24 percent and 15 percent, floor fan and air-condition, respectively, this

research form Nano corporation. In addition nowadays the major thing which customers

use to select dormitory not price. If study we will found the factor which customer use

to select dormitory is easy to living, Such as eating food, Security, and distance for

pricing is in fourth order . Because of this make we know about location is very

important for nowadays dormitory business. Location can make dormitory business

successful or not.

About dormitory business customer always observe more than 1 place before

decide to rent or not. Mostly they ask about one or two place for compare which place is

better. Some group of customer asks 5-6 places before making decision. After customer

get information and think to move or change new place. How they spent time before

movie. From study found that from group of sample mostly or about 36 percent they

spend time 1 month for decision to move and spend 2 mount about prepare to move. In

addition they spent time about 10-15 day, respectively. About communication channel

of dormitory businesses it hard to promote and attract people if we start new businesses.

So good communication channel is doing public relations in the area because of people

will know find information about dormitory in area which they want to live. In sample

whose planning about houses. To assess the situation needs to stay in the future to know

that those who rent an apartment that want to buy a home and condo high as 47.0

percent and 20.0 percent moved to workplace accommodation. But still the same

9

dormitory for the answer show that high of percent about channel to do real estate

business such as home or condo. Because people who want to have their own housing is

about half of the entire sample.

In front of our university there are many competitors about dormitory. For

example of competitor of our dormitory follow this:

No. Name Number of room Price per room

1. Phumipuk 87 2,000Baht

2. Karn 24 1,900 Baht

3. Sirinya 21 1,700-1,900 Baht

4. Rattanakorn 20 1,700 Baht

5. Fah Thai 224 1,600 Baht

6. San Fah Luang 96 2,400-2,500 Baht

7. Chadaporn 48 2,200 Baht

8. Aorapin 54 1,500 Baht

9. Jew Santonkok 18 1,600 Baht

10. Pirom 20 1,500 Baht

11. Thaithanawat 18 1,500-1,800 Baht

12. Aumporn 26 1,600 Baht

13. Sripasang 47 1,800 Baht

14. Numthong tong 24 1,300-1,800 Baht

15. Watcharakul 40 2,000 Baht

16. TK 39 1,800 Baht

17. Doung Keaw 39 1,500-1,800 Baht

18. Fah inn 63 1,600 Baht

19. Phu Tong 32 3,000 Baht

20. Palm 60 4,000-4,800 Baht

21. Chit chat 90 2,200-4,500 Baht

22. Khampai 97 2,500-3,000 Baht

Table 2.1

10

2.3 Product/Service (in General)

Our product is green way style dormitory. Our dormitory located near Mae Fah

Luang University, along the road with big trees, and between STK dormitory and

Phutong dormitory. Our dormitory for female only, has fourth floors, and has 80 rooms.

In first floor and fourth have 16 rooms, second floor and third floor have 24 rooms. Our

dormitory has common room and special room. Price per room is 4000-4500 baht per

month. We decorated our dormitory to concern about ecology which we thought we do

not need more rooms for service because more rooms more wastes. Surrounded has any

kind of trees, car park, garden, spring, ground for do activities, and swimming pool. Our

dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk,

Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. And

we have concept of service is service with purely heart. Our service is low price laundry

service per semester, WIFI, CCTV security, insurance loss for any kind of asset, free

repair service, and small party in some special day. Our special thing is we have water

filtration system and a water reserve tank to reuse the water for ecology. No waste-

water into the river or others. A water reserve tank on the roof building using electric

motors for water pumps. When the water tank full, it stops working. Save water supply

by using water pressure. Our dormitory has swimming pool provide for our customer.

11

2.4 Vision of your Organization

The natural plus will become a dormitory which provide many facilities and new

technology, but still concern ecology style.

2.5 Mission

We will study about design dormitory which mixture between natural and

technology such as waste water treatment. All of these will provide for students and the

important things are more convenient and eco closely. We will build identity of our

business and everybody must remember our business.

2.6 Business Strategy

2.6.1 Corporate level

Our dormitory focuses on growth in all side both eco and technology develops

together based on principles of natural help to use the technology. For example, a waste

water treatment for use in other side. In the future our dormitory may have to expand

business more. When we there are more profit, we will expand our dormitory many

area. Example building a dormitory of the same name, but in many areas and our

dormitory may add more facilities for attract attention but still Eco concept. We may

invest new business or extra business for support existing business. For example,

opening a convenience store, laundry for customers service and is another way to make

more profit. We may looking different business for protect business bankruptcy

example to do extra business such as official dormitory together because official is a

relatively stable career when this business bankruptcy we consider still have a profit

from this occupation.

The investment to do dormitory it must to use more invest so, we must to ask

cooperation from partnership for support the investment because can help our reduce

expenses and reduce risk in investment. Focus on the strength of the dormitory business.

When the business stability we still same the customer service. For example service,

facilities, price of room, manner service of staff because these thing is the one part of

decision to customer that to service our dormitory and band loyalty or word of mouth it

makes customer to more service but if business be full or don’t have profit so decrease

our business or sell that business. Because although we to do business and don’t have

12

profit we must to sell this business for bring money manage to business that more profit.

These reasons are reduce the risk for to do business. Our dormitory there are change

structures every year and survey to need of customer. There are to develop many slide

such as structure of dormitory, management facilities, but still concept eco for respond

new need of customer that to service of our dormitory.

2.6.2 Business level

The prominent point of dormitory is we emphasize to destroy environment and

use to life with environment. We don’t disturb and depend on environment but still

consider many technologies for respond to need of human that still to convenience in

daily life. Although to use technology it makes global warming but our dormitory

emphasize this way that to use replacement thing for deceases global warming such as

wastewater treatment. There are tree planting for shadow. These reason it makes we are

the cost leader because there are low cost but high technology because we use

replacement things it makes we have low cost more than other dormitory. So, there are

low price and more interesting because our dormitory there is different concept with

other dormitories.

2.6.3 Functional Level

2.6.3.1 The Marketing Strategy

Support and show our product about the natural dormitory.

Do activities to protect about environment.

To have promotion for attract customer.

2.6.3.2 The Operation Strategy

To improve our dormitory for respond customer need.

To develop our dormitory toward in the high class.

To be a perfect accommodation and livable.

2.6.3.3 The Human Resources Management Strategy

All of our employees have a service mind.

Trained all of our employees to save environment.

13

2.6.3.4 The Financial Strategy

To make clearly the financial management.

To relate the money inside our business.

Use all of budget to support business level and corporate level.

Use alternative energy to cost cut.

2.7 Conclusion

Industry profile natural of industry, our industry is dormitory green way style.

From observe dormitory in Thailand can divide into 2 types are male and female. Our

dormitory doing for female only. Target market of this dormitory is student of Mae Fah

Luang University. Dormitory businesses are business that need high investment and

need a long time for payback period but revenue rather be stable. Although Dormitory

business have a low risk and not complex about marketing but how to improve it to

maximum profit is not easy. In the future our dormitory is one of student select because

is new dormitory, high technology, shady, beautiful and easy to go to study. The

situation of industry in nowadays growth of business affects to the expansions of many

organizations and a lot of institutions have developed and produce graduates to enter

labor market. From Nano Search Corporation about behavior of select accommodation

we will found the factor which customer use to select dormitory is easy to living, Such

as eating food, Security, and distance for pricing is in fourth order. Because of this

make we know about location is very important for nowadays dormitory business.

Location can make dormitory business successful. The service of our dormitory is green

way style dormitory. Our dormitory for female only. We decorated our dormitory to

concern about ecology which we thought we do not need more rooms for service. The

vision of our dormitory is “The natural plus will become a dormitory which provide

many facilities and new technology, but still concern ecology style”. The mission of our

dormitory, we will study about design dormitory which mixture between natural and

technology.

14

Chapter 3

Market Feasibility Study

15

3.1Market Analysis

3.1.2General Environment Analysis

3.1.2.1 Political

In the part of politic Chiang Rai don’t have problem in this part even though

Chiang Rai is curfew but not effect to dormitory business because our University not

relate with politic. This problem doesn’t have importance for business long run.

Investor can invest this business not consider politic side because this province there are

many side that interesting such as natural and environment. Nowadays politic in Chiang

Rai don’t have problem so this problem not effect to dormitory business.

3.1.2.2 Economic

In part of economic, our dormitory support many side of economic. In our

dormitory there are many facilities for interesting from customer it makes our dormitory

increase more profit. The part of price, our dormitory there are cost affordable value.

So, our dormitory is one of select that to choose for student because our dormitory

emphasize to environment, cheap, but high technology. Because of our dormitory there

are method for decrease energy it makes decreases expenses. This reason it makes

reduce the cost of the customer.

3.1.2.3 Social and environment

Our dormitory emphasize environment is the main factor because don’t destroy

environment, don’t use energy that to help decrease global warming

We have process for manage within dormitory that to help decrease global warming by

plant many trees. There is wastewater treatment for to use again such as water the

plants. There is classifying garbage; wet garbage such as food scraps we can ferment are

fertilizer for water the plants, dry garbage such as plastic bottle and plastic bag we can

bring these garbage recycle for to reuse, and danger garbage such as spray can for

protect chemicals to air it makes there are more pollution. In part of social surrounding

of dormitory there are good pollution and environment it makes student awareness for

nature lovers and have good social.

16

3.1.2.4 Technology

Event though our dormitory emphasize green way life style but there are high

technology for convenient to students. In nowadays trend of global warming is the most

popular but our dormitory doing not forget technology. In our dormitory there are many

facilities high technology such as internet Wi-Fi for to use quickly online, scan face

system, security system, and closed-circuit television system for safety.

3.1.3 Competition Analysis (3C Analysis)

3.1.3.1Competitive Analysis

In the dormitory market at MFU is high opportunity to face with new dormitory,

because MFU is a new university investor see this way and they come to find

profitability. Our target market is student of Mae Fah Luang University. In front of

MFU have more competitors student can bargain our dormitory to meet the need of

them. Around university have 3 types of habitat; private dormitory, university’s

dormitory, and house for rent. All of habitats are different. University’s dormitory has

low price and live in the university. It’s convenience to student who loves simple life

but there has more roommates and feel like dependent. House for rent has high price

and more independent. But customers need to do anything by themselves and host does

only collect the money. And private dormitory although high price but we offer

anything to our customer such as independent life, service, easy accessibility, and more

comfortable.

In front of MFU have all of dormitory about 44 dormitories. Female dormitory

has about 22 dormitories. We separate them into three classes. First is high class; this

class is dormitory offer high price high comfortable, Second is middle class; this class

offer middle price and middle comfortable, and last is Low class; they offer low price

and little comfortable. Customer can choose and has more bargain power in each class

because customer can choose what dormitory they satisfy. From this, our business has

less bargain power because customer can choose new dormitory.

17

3.1.3.2 Customer Analysis

Our customer is female student in Mae Fah Luang University and who need

more comfortable life and love nature. Our dormitory nears the university easy to go to

study, satisfy the price with facilities, and we offer more comfortable. So, this bar chart

represents the amount of female student in university follows: Mae Fah Luang

University had female student around 4,330 persons in 2007. The next year, the amount

of student rose to 4,951 persons. In 2009, total of student grew up to 5,513 persons. And

nowadays the amount of student has around 5,923 persons.

Figure 3.1

0

1000

2000

3000

4000

5000

6000

Nu

mb

er

of

stu

den

t

Amount of female student in MFU

2007

2008

2009

2010

female 4330 4951 5513 5923

2007 2008 2009 2010

18

3.1.3.3 Competitor Analysis

Our target is female and most of them are student in Mae Fah Luang University.

The age of our target is about 18-22 years old and we emphasize for students who love

in nature. We have 22 competitors and we divided them into 3 classes. First class is

high price high comfortable such as Palm garden place.

Palm Garden Place has price about 4,000 – 4,800 Baht. And facilities double

bed size, large wardrobe, air-condition, water heater, TV, internet, refrigerator, desk,

chair, large area of room and car park. Palm Garden has total room are 60 rooms.

Address: 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100

Tel. 081-8822-525

Figure 3.2

Strengths – More comfortable Weakness – High price

- Near university - In the evening the road to there is more

-Good view dark and dangerous

-Large car park - The road for go to this dormitory has

-Full option facilities high damaged

-More private

19

Their target: Student in MFU both of male and female. But male can live only the first

floor. And person who love peaceful, more comfortable, and who want live near

university.

Second class is middle price and middle comfortable such as Kam Pai

dormitory.

Figure 3.3

This dormitory has price about 2,200 Baht. And facilities middle bed, water

heater, refrigerator, large wardrobe, electric fan, desk, chair, and internet. This

dormitory offers middle comfortable. Kam Pai has 3 building of dormitory and total

rooms are 97 rooms.

Address: 161 Baan Sun Ton Kok, Tumbon Tha-Sud, Downtown,

Chaing Rai 57100.

Tel: 053-912-396

Strength – Middle price Weakness - Far from the University

-Comfortable - Isolated road

-Good brand loyalty

Their target: Female student in MFU, who want live near market, community and gas

station.

20

Third is low class offer low price and less comfortable such as Fah Thai dormitory.

Figure 3.4

This dormitory has priced about 1,600 baht. Have bed, desk, wardrobe, water

heater, electric fan, and internet. Fah Thai has 7 building of dormitory and total rooms

have 224 rooms.

Address: Moo 1, Tumbon Tha-sud, downtown, Chiang Rai 57100

Tel: 053-912108-9

Strength – Low price Weakness - Less of comfortable

- Near the market - Less of facilities

- Easy to go University

Their target: Student in MFU, who want to save money, near market, and live in social.

Because this dormitory is low price and low of service too.

21

3.2 STP Analysis (segmentation, targeting, and positioning)

3.2.1 Segmentation

Our market segmentation divided into

- Geographic segmentation

Country region is the important thing for think this project. Because of

characteristic of region in Chiangrai is natural such as trees, waterfall and good

atmosphere which suitable with concept of the natural plus dormitory which our

concept is green world.

- Demographic segmentation

The natural plus dormitory suitable for female from division of registrar’s MFU.

In year 2010 total of number of students are 9,722 persons; female 6,554 persons.

The age of our segmentation is about 18-22 years old and we emphasize for students

who love in nature.

Figure 3.5

- Psychographic segmentation

Life style of our segmentation is for student who love natural, need many

facilities. Our natural plus still care about beautiful room, furniture and decoration. So

we try to apply the combination between beautiful, technology and natural together. We

can guarantee when everybody stay in our dormitory, they will feel more relax and

close to natural.

22

3.2.2 Market Targeting

We choose our target is female and most of them are student in Mae Fah Luang

University. This group of customer have demand which match with concept of the

natural plus. Style of dormitory emphasizes natural style and new technology together

which match with demand of customer.

3.3.3 Positioning

Image of our business which the customer can observe. The first, the natural

plus is the dormitory which gets standard and female dormitory that match with policy

of our university. Eco style and provide with new technology. Nowadays trend of eco is

popular and there are many people interest in this trend. So we need to respond their

demand and we can guarantee the natural plus is a good accommodation which

customer must impress.

23

Positioning map of the natural plus dormitory and our competition

Pirom

Thanawat

Duang keaw

Jew santonkok Orapin

Amporn

Sirinya dorm.

TK

Chadaporn Sri pa sang

Karn dorm.

Warcharakul

Phumipuk

Sanfahluang

Phutong

Namtuangthong

Fha inn

Palm garden

Low class

Moderate

service

High

service

High class

Chit Chat

Rattarakorn dorm.

Ma mai son

Figure 3.5

24

Analysis of dormitories which have high class and high service like natural plus.

There are Palm garden dormitory, Chit chat dormitory, San Fah Luang dormitory and

Phuthong dormitory.

Palm Garden Place

Figure 3.6

Price: 4,000 – 4,800 Baht.

Facilities : Double bed size, large wardrobe , air-condition, water heater, TV, internet,

refrigerator, desk, chair, large area of room and car park.

Address : 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100

Tel. 081-8822-525

Palm Garden Place dormitory is the important competitor to our dormitory

because Palm has garden style and emphasize natural like our dormitory. The prominent

points are more comfortable, near university, good view, large car park, full option

facilities and private. The inferior are high price, road is dangerous.

25

San Fah Luang dormitory

Figure 3.7

Price : 2,400 - 2,500 Baht per month and not exceed 2 person

Owner : Miss.Somjit Rongharnjit

Address : 427 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100

Tel. 053-706518-20

Style of dormitory : 3 floor 96 room

Facilities : Bedroom, desk, chair, dressing desk, wardrobe, water heater, fan,

refrigerator, television

Cost of utilities : water 50 Baht per pax, Electricity 6 Baht per unit, internet 300 baht,

insurance 2,500 baht

San Fah Luang dormitory is one of our competitors, but San Fah Luang not

emphasize natural like our dormitory. But this dormitory has some of prominent such as

large area of rooms and near market. For inferior are lack of manage about water system

road for access is not good.

26

Phu Thong

Figure 3.8

Price: 3,000 baht per month and not exceed 2 person

Owner: Mr. Suthat Ratarin

Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100

Tel. 053-706533

Style of room: 4 floor

Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,

television, dressing desk

Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water, insurance

5,000 baht.

Phu Thong dormitory is our competitor which has high class and high service.

Phu Thong is one of choice for female student because it is dormitory network and has

standard of dormitory. But because of this dormitory open for long time, so dormitory

look degenerate and system of equipment are not efficiency. Some of prominent such as

easy for access, near university and near market. For inferior are problems of water

system, noise pollution and don’t have standard of electricity.

27

Chit Chat

Figure 3.9

Price: 3,000 baht per month and not exceed 2 person

Owner: Mr. Suthat Ratarin

Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100

Tel. 053-706533

Style of room: 4 floor

Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,

television, table

Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water ,

insurance 5,000 baht.

Strengths Easy for access

Near university

Near market

Many facilities

Weakness Road is not good

Equipment with in room not have standard

28

3.3Marketing Mix Strategy

3.3.1 Product

Our dormitory emphasize about natural, fresh air, and shady but completely with

technology. Our dormitory for female only, has fourth floors, 80 rooms, and one room

for two persons. We build the dormitory that has full function of facilities such as

Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk,

Refrigerator, Air conditioner, Water heater, and Rest room. Surrounded has any kind of

trees, car park, and garden. Our dormitory has fourth floor, first floor has 16 rooms.

This floor has small yard in front of a room. We build a small yard for respond to

person who wants to breed a pet. Because nowadays has a few dormitory that allow to

breed a pet. Second and Third floor has 24 rooms in each floor, these floors have two

kind of rooms are special room and common room. Special rooms have 4 rooms in each

floor; these rooms have big size and have all of facilities. Common rooms have 20

rooms in each floor. It’s a simply but have a special identity style. And fourth floor has

16 rooms; this floor is a special room. The main point of our dorm is living with a

natural, peaceful, and livable. Our dormitory has some activities for support about

environment is water filtration system and a water reserve tank to reuse the water for

ecology. A water reserve tank on the roof building using electric motors for water

pumps. When the water tank full, it stops working automatically. It’s help to save water

supply by using water pressure. Our dormitory has swimming pool for provide a

customer.

Our product level including with core product, facilitating product, supporting

product, and augmented product. Core product is room. Furniture in room are

facilitating product. Our dormitory take place near university, grocery store, and bus

stop and these things are supporting product. Augmented product of our dormitory is

living with a natural, peaceful, fresh air, and shady.

3.3.2 Price

We separate our rooms into two groups are special room and common room.

First floor has small yard for breed a pet is 4,500 baht per month. In second and third

floor have two types. Special room is 4,500 baht per month and common are 4,000 baht

per month. In fourth floor is special room; 4,500 baht per month. These costs exclude

29

cost of utilities. Electricity charge 5 baht per unit, water charge free, and 3,000 baht for

insurance cost.

3.3.3 Place

Place is the channel to contribute our product. Our dormitory is located in front

of Mae Fah Luang University between STK dormitory and Phutong dormitory.

Address: 599 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100

Tel. 053-483-999, Fax. 053-484-999

3.3.4 Promotion

In summer time we think half of cost. WIFI, free internet every rooms, insurance

loss for any kind of asset, free repair service, and small party in some special day such

as New Year, Song Karn Festival.

30

3.4 Sales Forecast/Profit Estimation

Table 3.1 Sale forecast of year 2011

Sale on product

year 1

Percent

of sale Jan Feb March April May June July Aug Sep Oct Nov Dec Year1

Rent [room type1] 33.6 0 - - - -

32,000 48,000 80,000 96,000 52,000 128,000 160,000 596,000

Rent [room type2] 45.4

- - - - - 54,000 90,000 108,000 144,000 72,000 162,000 180,000 810,000

Water 2

- - - - - 2,000 3,200 4,400 5,600 5,800 6,800 8,000 35,800

Electricity 10.8

- - - - - 12,000 19,200 26,400 33,600 12,600 40,800 48,000 192,600

Laundry 6.4

- - - - - 9,000 10,800 14,400 21,600 4,500 26,100 28,800 115,200

Washing Machine 1.8 - - - - -

2,400 3,360 4,800 5,760 600 7,200 8,160 32,280

Total Sale on Cash 100 - - - - - 111,400 174,560 238,000 306,560 147,500 370,900 432,960 1,781,880

Table 3.2 Sale forecast of year 2012 Sale on product

year 2

Percent

of sale

Jan Feb March April May June July Aug Sep Oct Nov Dec Year2

Rent [room type1] 39.6 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 40,000 128,000 128,000 1,736,000

Rent [room type2] 45.5 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 2,160,000

Water 2.4 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 6,800 6,800 93,600

Electricity 11.63 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 24,000 40,800 40,800 537,600

Laundry 0.7 28,800 28,800 9,000 9,000 9,000 28,800 28,800 28,800 28,800 9,000 26,100 26,100 261,000

Washing Machine 0.17 8,160 8,160 1000 1,000 1,000 8160 8160 8,160 8,160 1,000 7200 7,200 67,360

Total Sale on Cash 100 432,960 432,960 406,000 406,000 406,000 432,960 432,960 432,960 432,960 262,000 388,900 388,900 4,855,560

31

Table3.3 Sale forecast of year 2013

Sale on product

year 3

Percent


Rent [room type1] 34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000

Rent [room type2] 43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000

Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600

Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000

Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000

Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240



Sale on product

year 4

Percent


Rent [room type1] 34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000

Rent [room type2] 43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000

Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600

Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000

Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000

Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240


32


Sale on product

year 4

Percent


Rent [room type1] 34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 120,000 120,000 1,456,000

Rent [room type2] 43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 153,000 153,000 1,845,000

Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,400 6,400 80,800

Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 38,400 38,400 403,200

Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 24,000 24,000 229,800

Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240


* In sale forecast not include insurance cost (insurance 3,000 per room) * Forcase base on information form entrepreneur dormitory near MFU Which we st as competitor, number of mfu student, increase in dorm business arround MFU * Population of MFU student 6,430 (2549) * Information form http://reg.mfu.ac.th/registrar/statistics/RepCurr.asp * Population of MFU student 7,054 (2550) * Population of MFU student 8,035 (2551) * Population of MFU stundent tend to increae every years because of MFU is deverloping university MFU plan to open new school.

* Population source form division of registrars of Mae Fah Luang University

http://reg.mfu.ac.th/registrar/statistics/RepCurr.asp

33

3.5 Marketing expense

Table 3.6 Marketing expense of 2011

Year 2011 March April June Oct Total

Discount rental room type1 - - - 26,000 26,000

Discount rental room type1 - - - 36,000 36,000

Total 62,000



Discount rental room type1 0 0 0 40,000 40,000


Total 85,000





Total 72,500





Total 72,500





Total 72,500

* Marketing Expense for reduce price of room

34

3.6 Conclusion

From marketing analysis our group can divided into 5 sides are political,

economic, technology, social, and environment. In each side can effect to our business

because it depend on that condition. When we need progress business we must know to

social surrounding and economic situation for develop our dormitory. So we must to

know general situation for solve problem within our business. When we know about

problem and to solve method it makes our business can carry on for along time.

Our competition analysis looks into the strategy of competitor, who is our

customer, and dormitory competitive market. Our competitors have many places and

use many strategies to run the business. So, we divided them into three classes for easy

to analysis. Our customer is student who studying at Mae Fah Luang University, so, we

choose suited strategy to response the need of studying students. And our competitive

analysis we look to how the our business could survived in the market which has more

number of the competitors; we used five force model to evaluate ourselves.

STP is one section that important before investment .It is one step of analysis in

market situation .For the first, we must specify target market because of there are many

group of customer and they have different demand. We can not respond all of their need

because of limited of resources but we can select group for respond. So STP helps us to

know group of customer then it easy to focus on their demand. Our target group is

group of student in Mae Fah Luang University which age about 18-22 years old. These

groups always love natural, peaceful, like in green style and in the same time they need

high technology for theirs convenient.

For marketing Strategy, Product: Our dormitory emphasizes about natural. Our

dormitory for female only, has fourth floor, 80 rooms, and one room for two persons.

Our product level including with Core product is room. Furniture’s in room are



living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into

two groups are common and special room. Common size is 4,000 baht and special size

is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third

floor have common and special. Fourth floor is special size. Place: Our dormitory is

35

located in front of Mae Fah Luang University between STK dormitory and Phutong

dormitory. Our dormitory easy access to university, shops, and bus stop.

Promotion: In summer time we think half cost per room. About sale forecast we use

information form main competitor to compare.

36

Chapter 4

Technical Feasibility Study

37

4.1 Production and Operations Analysis

4.1.1 Product Characteristics (in Detail)

Our product is green dormitory concern about ecology. Our dormitory located in

front of Mae Fah Luang University between STK dormitory and Phutong dormitory.

Our dormitory easy goes to university, shops, and bus stop. Our dormitory for female

only and has fourth floors. In first floor has 16 rooms are 4,500 baht per month and this

floor customer can breed a pet. In second and third floor has 24 rooms and has two

types. Common size is 4,000 baht per month and special size are 4,500 baht per month.

Fourth floor is special size 4,500 baht per month. Our dormitory in one room has

Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk,

Refrigerator, Air conditioner, Water heater, and Rest room. Our service is morning call

for wake up every morning, low price laundry service per semester, WIFI, insurance

loss for any kind of asset, free repair service, and small party in some special day. Our

special thing is we have water filtration system and a water reserve tank to reuse the

water for ecology. No waste-water into the river or others. Surrounded has any kind of

trees, car park, garden, and swimming pool for provide our customer.

4.1.2 Specification, Feathers, Dimension, Life Time, etc.

Our dormitory there are room total 80 rooms 4 floor can be divided into 3 types

such as the first floor there are grass in front of the room for take care their pet. The first

floor is only floor that can take care their pet. Within the room there are many facilities

such as bed, dresser, wardrobe, fan, air condition, TV, and writing table. The second

and third floor can be divided into 2 types are normal room and special room. In normal

room there are facilities like a room of the first floor but can not take care their pat. In

special room there are only 8 rooms and biggest room. The forth floor are special room

there are 16 rooms. There are facilities more than normal room and special design. The

other facilities such as swimming pool, laundry room, kitchen, and house keeping room

for service customer. Our dormitory emphasize about green way life style that we

support to decrease for use energy and plant tree for decrease global warming. Our

dormitory there is wastewater treatments for reuse water such as water the tree

38

surrounding our dormitory. Deck floor there are small park for student can relax and

read a book all of these are facilities of our dormitory

Figure 4.1 Model of dormitory

40

4.1.3 Production/Services Process

5.Prepare documents to be used to borrow money from

banks. Made on loans using securities that were land

and buildings to create

6.The Bank will recommend the duration of Based on

income and rental costs

7.Construction begin and a withdrawal to contractors

2.Contact with Home Builder that reliable

3.Bring copy of title deeds to plot of land so that the

company designs about building

4.Agreement about design cost and construction costs

9.Finished of repayment and then transfer ownership to

our

8.Construction completed. Open to customers rent and

began the first period of repayment to bank

1.Prepare about documentation such as title deeds

41

4.1.4. Location

Our dormitory located in front of Mae Fah Luang University between STK

dormitory and Phutong dormitory. There are areas 1 rai 350 square wah or 3,000 square

meters. The reason of our dormitory located in that area because we emphasize the

student and staff with in university that to stay. This location suitable building our

dormitory because it is convenient to go and not to far from our university.

Figure 4.2 Location

WE ARE HERE

42

4.1.5 Facility Layout

4.1.5.1 Plan of the first floor.

There are laundry room, housekeeping room, kitchen, rest room, swimming pool,

office, and bed room 16 rooms. In each bed room have side 5x4 square meters.

Figure 4.3

3 m.

6 m.

48 m.

28 m.

14 m.

4 m.

43

4.1.5.2 Plan of the second floor.

There are normal room 20 rooms and special room 4 rooms.

Figure 4.4

48 m.

28 m.

48 m.

28 m.

44

4.1.5.3 Plan of the third floor

There are normal room 20 rooms and special room 4 rooms.

Figure 4.5

28 m.

48 m.

45

4.1.5.4 Plan of the fourth floor

There are special room 16 rooms.

Figure 4.6

28 m.

48 m.

46

4.1.5.5 Plan of deck

There are water tank and small park for relax or read a book.

Figure 4.7

47

4.1.5.6 Pavilion

Figure 4.8

4.1.5.7 Floor 1 Common size

RM 1001-1006 Size 5x4 m.

Facilities in room

1 Television 6 Chair

2 Electric Fan, Air conditioner 7 Dressing desk

3 Wardrobe 8 Refrigerator

4 Double-size Bed 9 Water heater

5 Desk

Figure 4.9

5 m.

Restroom

9

8

1

Door

2

3 4

5,6

7

4 m.

48

4.1.5.8 Floor 2-3 common size

Floor 2 common size : RM 2001-2010, 2015-2024 Size 5x4 m.

Floor 3 common size : RM 3001-3010, 3015-3024 Size 5x4 m.

Facilities in room

1 Television

2 Electric Fan, Air conditioner

3 Wardrobe

4 Double-size Bed

5 Desk

6 Chair

7 Dressing desk

8 Refrigerator

9 Water heater

5 m.

Figure 4.10

Restroom

9

1 2

3

4

5,6

7

Door

8

4 m.

49

4.1.5.9 Floor 2-3 Big sizes

Floor 2 Big sizes : RM 2011-2014 Size 6x6 m.



Facilities in room

1 Television 7 Dressing desk

2 Electric Fan, Air conditioner 8 Refrigerator

3 Wardrobe 9 Water heater

4 Double-size Bed 10 Sofa

5 Desk

6 Chair

Figure 4.11

Restroom

9

3

4

7

1 2

5,6

8

Door

10

50

4.1.5.10 Office Size 8x10 m.

Facilities in room

1Television

2 Receive visitor table

3 Refrigerator

4 Air Conditioner

5 Table and chair

Figure 4.12

Door

rr 1

2

3

4

5

51

4.1.5.11 House keeping room and kitchen room Size 12x6 m.

Facility in room

1 Microwave

2 Refrigerator

3 Vacuum bottle

Figure 4.13

Door Door

Door

1

2

3

52

4.1.5.12 Restroom of floor 1 size 6x10 m.

1 Bathroom

2 Restroom

3 Basin

4 Shower

Figure 4.14

1

1

1

2

2

2 3

4

Door

53

4.1.6 Machine/Tool/Equipment

4.1.6.1 Machine/Tool/Equipment for recreation room

Figure 4.15

Room set of normal rooms< Bed, dresser, wardrobe>

Cost 9,900 Baht

Special room set of second floor < Bed, dresser, wardrobe>

Cost 12,900 Baht

Air- conditioner

S10-SBB6M 12,900 Baht cost include setup

S13-SBB6M 14,900 Baht cost include setup

54

Electrical fan

Cost 945 Baht

Refrigerator

Cost 5,690 Baht

TV

LCD TV 22" SAMSUNG LA22C350 6,850 Baht

LCD TV 32" LG 32LD310 11,200 Baht

55

Sofa for special room

Cost 7,590 Baht.

Water heater

Cost 2,600 Baht.

Washbasin

Cost 500 Baht.

Toilet Bowl

56

Cost 1,549 Baht.

Mirror

Cost 200 Baht.

Rinsing spray

Cost 100 Baht.

Box for toilet paper

Cost 300 Baht.

Box for soap

57

Cost 400 Baht.

Ventilators

Cost 500 Baht.

Writing Table

Cost 1,000 Baht.

Chair

Cost 300 Baht.

58

Small table

Cost 500 Baht.

4.1.6.2 Office supplier

Cost 19,100 Baht.

Computer Acer Version M670G V6500491LE Intel Core 2 Duo E7600

Cost 22,000 Baht.

4.1.6.3 Housekeeping and kitchen equipment

Microwave LG MS-2147CW

Cost 1,890 Baht.

59

Vacuum bottle

Cost 1,855 Baht.

4.1.6.4 Bathroom equipment

Cost 990 Baht.

4.1.6.5 Laundry room equipment

Coin operated washing machine

LG 8 kg. WFT 8051 TD Cost 9,990

60

Washing machine

Cost 11,673 Baht.

Ironing machine

Princess From Netherlands: 332832 Cost 6,900 Baht

4.1.6.6 Other equipment

Wastewater treatment

Cost 20,000 Baht.

61

Extinguish a fire bucket

Cost 1,200 Baht.

Standalone face scan and fingerprint access control system

Cost 39,000 baht CM I F302

62

Small Lamp

Cost 350 Baht

Wall lamps

Cost 490 Baht

63

CCTV or Closed-circuit television

Cost 25,900 Baht.

Fluorescent for garage

Cost 150 Baht

Water Tank

Cost 10,450 Baht

64

Room example

Bed Room

Rest room in bed room

Kitchen

65

Swimming Room

Rest room

Table set swimming pool side

66

Table set on deck

4.1.7 Logistics Management

Our dormitory orders many merchandise such as room set from index living

Mall, Boontha Vorn Company and website because these companies have a famous

about furniture, facilities equipment and unique style.

4.1.7.1 All of equipment within room

- Room set of normal room 9,900 Baht per one set. There are 56 set.

- Room set of special room 12,000Baht per one set. There are 24 set.

- Air conditioner in normal room 12,900 Baht. There are 56 machines. In special

room 14,900 Baht. There are 24 machines.

- Electronic fan 945 Baht. There are 80 machines.

- Refrigerator 5,690 Baht. There are 80 machines.

- TV 22 inch in normal room 6,850 Baht. There are 56 machines. TV 32 inch in

special room 11,200Baht. There are 24 machines.

- Water heater 2,600 Baht. There are 80 machines.

- Washbasin 500 Baht. There are 80 machines.

- Toilet bowls 1,549 Baht. There are 80 machines.

- Mirror 200 Baht. There are 80 machines.

- Rinsing spray 100 Baht. There are 80 machines.

- Box for toilet paper 300 Baht. There are 80 machines.

- Box for soap 400 Baht. There are 40 machines.

- Ventilators 500 Baht. There are 40 machines.

67

- Writing table 1,000 Baht. There are 104 tables because in special room have 2

tables for one room.

- Chair 300 Baht. There are 104 chairs.

- Small table 500 Baht. There are 80 tables.

- Sofa for special room 7,590Baht. There are 24 sofas.

- Small lamp 350 Baht. There 32 lamps.

4.1.7.2 Office supplier

- Computer 22,000 Baht

- Table and chair 1,800 Baht.

- Receive visitor table 19,000 Baht

- Refrigerator 5,690 Baht.

- Air condition 12,900 Baht.

- TV 6,850 Baht.

4.1.7.3 Bathroom equipment for swimming pool

- Toilet bowls 1,549 Baht. There are 3 machines.

- Rinsing spray 100 Baht. There are 3 machines.

- Washbasin 500 Baht. There are 2 machines.

- Shower 990 Baht. There are 6 machines.

4.1.7.4 House keeping room and kitchen

- Vacuum bottle 1,855 Baht.

- Microwave 1,890 Baht.

- Refrigerator 5,690 Baht.

- Table 800 Baht.

- Broom, swab, and bucket 300 Baht.

4.1.7.5 Laundry room

- Coin operated washing machine 9,990 Baht. There are 3 machines.

- Washing machineLG WF-T1276TD 12kg 11,673 Baht. There are 4 machines

- Ironing machine Princess from Netherlands: 332832 cost 6,900 Baht.

68

4.1.7.6 Other equipment

- Standalone face scan and fingerprint access control system 39,000 Baht

- CCTV or Closed-circuit television 25,900 Baht. There are 8 cameras.

- Extinguish a fire bucket 1,200 Baht. There are 6 buckers.

- Wastewater treatment 20,000 Baht.

- Small lamp 350 Baht. There 32 lamps.

- Wall lamp 490 Baht. There 12 lamps.

- Fluorescent in garage 150 Baht. There 3 straw.

4.1.8 Facility Management

4.1.8.1 Facilities in each

Floor 1 normal size total 16 rooms : electrical systems within dormitory

(1 room) provide :

1. Safe T Cut

- heater 1 point

- air 1 point

- control within room 1 point

2. Socker for plug 4 points

3. Socker for TV cable 1 point

4. Socker for Lan 1 point

5. Switch 4 points

6. Fluorescent 2 points

7. Incandescent 1 point

8. Ventilators 1 point

Floor 2 normal size total 20 rooms : electrical systems within dormitory (1room)

provide :

1. Safe T Cut

- water heater 1 point

- air 1 point



69



5. Switch 4 points




Floor 2 Special size total 4 rooms : electrical systems within dormitory (1 room)

provide:

1. Safe T Cut


- air 1 point





5. Switch 5 points




Floor 3 normal size total 20 rooms : electrical systems within dormitory (1room)

provide :

1. Safe T Cut


- air 1 point





5. Switch 4 points


70




provide:

1. Safe T Cut


- air 1 point





5. Switch 5 points





provide:

1. Safe T Cut


- air 1 point





5. Switch 5 points




71

4.1.8.2. High speed internet

High speed internet system within dormitory we choose 3BB broadband internet

.Package 3 broadband Speed 20Mb /4Mb Total cost 2,990 Baht per month (not include

VAT). We get special promotion:

Free! For registration 1,000 Baht

Free! For setting 3,585 Baht

Free! The blue barrier 100 Baht

Free! Internal wiring 320 baht and get the right loan or Router 1 Port.

**Buy Router 4 Port Wireless price 999 Baht

Cost for set high speed internet

2,990 Baht+VAT7% = 3,199.3 Baht per month.

4.1.8.3 Telephone

We contact with TT & T public Company Limited for setting telephone

Costs for install telephone 3,984.50 Baht

VAT 7% 278.915 baht

Total 4,263.415 baht

We contact with TT & T Center in Muang, Chiang Rai for installation distance phone

must be distributed no more than 300 meters up to the range of 50 meters in each rate

period at 350baht (range. Finally, no less than 25 meters if not charged) Costs to install

telephone.

Calls within the same province

For calling to the destination number, which is the same province.Can do by

press the area code of province. Followed by your the destination number. The

charge is 3 baht per one time and unlimited time for conversation.

Long-distance calls within the country

The Charges for calls to destination numbers that differ place also differ

charge. Depending on the distance of destination number. The rate is start from

3 baht till 18 baht per minute. For long-distance calls within country are divided

into two types

72

1. Call to all numbers which other province but have same code, long distance, but

the same province.

User must press the provincial area code. Followed by destination number. Details of

the call to all numbers of this type will not appear on the invoice.

2. Call to destination number which other province and have different province

code.

User must press the province area code. The province area code of every province

within Thailand always provide 3 digit number, except Bangkok area and vicinity

which have the province area code is 02.

Calling to neighboring countries

Users can press 007 followed by destination number through the network of

TT&T will run directly to Malaysia, Laos, Cambodia and Myanmar, it

automatically and charge will appear on invoices of Telephone Organization of

Thailand and the TT&T.

Calling long-distance by destination number are payer

Users can press the 101 code for connect to the operator for use this service .For

in this case, the invoice will be sent to the destination number.

Modem connection

Users can connect the modem to the phone line and can connect with computer.

Through the network of the company and without other service charge.

Free of service charge

TT&T have special service is free for call to some destination number which telephone

number must advantage to public.

4.1.8.4 Swimming pool

We hire Desjoyaux Swimming Pool company construct our dormitory.

Desjoyaux offers a comprehensive range of services, including filtration, pool cleaning,

and treatment chemicals. Swimming Pool’s Desjoyaux is durable, leak proof materials

73

utilizing. They use pipe less intelligent filtration system GR.I181 is the latest model

with beautiful design, suited for swimming pools of any type or shape. The built-in

advanced technology provides high-quality filtration, keeping your pools clean all the

time. The unit also comes with nozzle system in the front side and cross-current system,

the perfect complement to your exercises. The incorporated two spotlights provide more

illumination and visibility to your swimming pools and improve its look and feel at

night. There is no need for underground piping and it is easy for cleaning. Swimming

pool 16*14 square maters 1,500,000 Baht.

*Desjoyaux (Chiang Mai) Co., Ltd.

179 Mahidol Road, Hayya, Muang, Chaing Mai 50100 Thailand.

Tel.: 053-283901-2, Fax: 053-202859

4.2 Cost of Investment

Pre-Operating Cost

Pre operation cost Price (Baht)

1 Land cost 8,000,000

2 Building cost 5,000,000

3 Construction cost 1,500,000

4 Furniture cost 1,200,000

6 Overhead cost 50,000

7 Vat 7% 16,392,400

Total 31,712,400

Table 4.1

4.3 Investment Cost

4.3.1 Land (350 Square two- meters) = 8,000,000 Baht

4.3.2 Building (U shape) 4 Floor (each floor 80*10 square meters) = 8,000,000

Architect include labor and supply 800,000

4.3.3 Decapitations 3 % of total Building and Equipment cost Table show details all of

74

Electric equipment within dormitory

No. Detail Price Number Total

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

Air conditioner in normal room.

Air conditioner in special room

Electronic fan

Refrigerator

TV 22 inch in normal room.

TV 32 inch in special room.

Water heater

Washbasin

Toilet bowls

Mirror

Rinsing spray

Box for toilet paper

Box for soap

Ventilators

Writing table

Chair

Small table

Room set of normal room

( bed, wardrobe, dresser )

Room set of special room

Sofa for special room

Small lamp of room first floor

12,900 Baht

14,900 Baht

945 Baht

5,690 Baht

6,850 Baht

11,200 Baht

2,600 Baht

500 Baht

1,549 Baht

200 Baht

100 Baht

300 Baht

400 Baht

500 Baht

1,000 Baht

300 Baht

500 Baht

9,900 Baht

12,900Baht

7,590 Baht

350Baht

56 machines

24 machines

80 machines

80 machines

56 machines

24 machines

80 machines

80 machines

80 machines

80 machines

80 machines

80 machines

80 machines

80 machines

104 tables

104 chairs

80 tables

56 set

24 set

24 sofas

32 lamps

722,400 Baht

357,600 Baht

75,600 Baht

455,200 Baht

383,600 Baht

268,800 Baht

208,000 Baht

40,000 Baht

123,920 Baht

16,000 Baht

8,000 Baht

24,000 Baht

32,000 Baht

40,000 Baht

104,000 Baht

31,200 Baht

40,000 Baht

554,400 Baht

309,600Baht

182,160 Baht

11,200 Baht

Total 3,987,680 Baht

Table 4.2

75

Table show detail of office supplier


1.

2.

3.

4.

5.

6.

Computer

Table and chair.

Receive visitor table

Refrigerator

Air condition

TV

22,000 Baht

1,800 Baht

19,000 Baht

5,690 Baht

12,900 Baht

6,850 Baht

1

1

1

1

1

1

22,000 Baht

1,800 Baht

19,000 Baht

5,690 Baht

12,900 Baht

6,850 Baht

Total 68,240 Baht

Table 4.3

Table show detail of Bathroom (Swimming pool)


1.

2.

3.

4.

Toilet bowls

Rinsing spray

Washbasin

Shower

1,549 Baht

100 Baht

500 Baht

990 Baht

3 machines

3 machines

2 machines

6 machines

4,947 Baht

300 Baht

1,000 Baht

5,940 Baht

Total 11,887 Baht

Table 4.4

Table show detail in kitchen and housekeeping room


1.

2.

3.

4.

5.

Vacuum bottle.

Microwave.

Refrigerator

Table

Broom, swab, and bucket

1,855 Baht

1,890 Baht

5,690 Baht

800 Baht

300 Baht

1

1

1

1

1

1,855 Baht

1,890 Baht

5,690 Baht

800 Baht

300 Baht

Total 10,535Baht

Table 4.5

76

Table show detail in laundry room


1.

2.

3.

Coin operated washing machine

Washing machineLG

Ironing machine

9,990 Baht

11,673 Baht

6,900 Baht

3 machines

4 machines

1 machine

29,970 Baht

46,692 Baht

6,900 Baht

Total 83,562 Baht

Table 4.6

Table show detail of other equipment


1. Standalone face scan and

fingerprint access control system

39,000 Baht

1 machine 39,000 Baht

2. CCTV or Closed-circuit television 25,900 Baht 1 set 25,900 Baht

3. Extinguish a fire bucket 1,200 Baht 6 buckers 7,200 Baht

4. Wastewater treatment 30,000 Baht 1 machine 30,000 Baht

5. Aden landscape 40,000 Baht 40,000 Baht

6. Small lamps 350 Baht 6 lamps 2,100 Baht

7. Wall lamps for walk way 490 Baht 12 lamps 5,880 Baht

8. Fluorescent for garage 150 Baht 3 straw 450 Baht

9. Water tank 10,450 Baht 1 tank 10,450 Baht

Total 160,980 Baht

Table 4.7

77

4.4 Operating Cost

4.4.1 Raw material Cost

Raw material cost

Lists Price Square meter Total

Cement 2000 (80*10) * 2 1,600,000

Cement and block 200 (80*10) * 2 160,000

Tile 300 (80*10) * 2 240,000

Emulsion color 40 (80*10) * 2 32,000

Total 2,032,000

Table 4.8

4.4.2 Direct Labor Cost

Direct labor cost

List Price Square meter Total

Varnish floor by cement 60 (80*10)*2 48,000

Varnish wall by cement and block 100 (80*10)*2 80,000

Tiling 120 (80*10)*2 96,000

Color outdoor and indoor (2 side) 25 (800*2) 40,000

Total 264,000

Table 4.9

4.4.3 Overhead

Over head cost

*2 is two floor of building.

Table 4.10

List Price Square meter Total

Architecture design 700 (80*10)*2 560,000

78

4.5 Management Analysis

4.5.1 Administration Cost

4.5.1.1 Employee Salary

Wage rate for our organization.

Employee Person Price

House keeper 3 person (3 x 5500) 16,500 baht

Gardener 1 person 5,500 baht

Admin 1 person 8,500 baht

Security guard 1 person 6,500 baht

Total salary expense/month 37,000 baht

Table 4.11

4.5.1.2 Electricity price

Electricity price 3.737 baht per units

4.5.1.3 Water price

Volume ( cu.m) Baht per cu.m.

0-10 9.50 (not less than 90.00 baht)

11-20 10.70

21-30 10.95

31-40 13.21

41-50 13.54

51-60 13.86

61-80 14.19

Table 4.12

4.5.1.4 Telephone price

Monthly rent 100 baht

79

4.5.1.5 Furniture price

Furniture Volume Price (Baht) Total price (Baht)

Bed room set (floor 1) 16 25,900 414,400

Bed room set

(common room floor 2)

20 22,410 448,200

Bed room set

(special room floor 2)

4 29,900 119,600

Chair 40 600 24,000

Table (120 x 60 x 75 cm) 40 1,200 48,000

Small table 40 800 32,000

Refrigerator (179 liter) 40 5,690 227,600

Water heater (3500 w) 40 2,850 114,000

Fan (vane 16 inches) 40 1,240 49,600

Air conditioner (normal room) 36 12,900 464,400

Air conditioner (special room) 4 14,900 596,000

Television (special room 32”) 4 12,900 516,000

Television (normal room 29”) 36 10,990 395,640

Total 2,448,640

Table 4.13

4.5.1.6 Other operating cost

Swimming pool maintaining 5,500-6,500 baht

80

Chapter 5

Financial Analysis

81

5.1 Income Statement

Table 5.1 Income statement of year 2011 Natural plus dormitory

Income statement

For the year ended December, 31, 2011

Year Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total Sale - - - - - 111,400.00 174,560.00 238,000.00 306,560.00 147,500.00 370,900.00 432,960.00 1,781,880.00

Cost of good sold - - - - - 7,400.00 11,840.00 16,280.00 20,720.00 7,770.00 25,160.00 29,600.00 118,770.00

Gross Margin - - - - - 104,000.00 162,720.00 221,720.00 285,840.00 139,730.00 345,740.00 403,360.00 1,663,110.00

Wage expense

- House keeper - - - - - 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 115,500.00

- Admin - - - - - 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 38,500.00

- Gardener - - - - - 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 38,500.00

- Security guard - - - - - 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 45,500.00

Total wage expense - - - - - 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 238,000.00

Operating expense 26,857.00 26,857.00

-Electricity expense - - - - - 1,480.00 1,655.00 1,850.00 2,035.00 1,572.00 2,146.00 2,220.00 12,958.00

-Water expense - - - - - 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 8,961.40

-Insurance Expense - - - - - - - - - - - -

30,000.00

-Cleaning SP - - - - - 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 14,000.00

- 3BB Internet - - - - - 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 22,395.10

-Telephone expense - - - - - 100.00 100.00 100.00 100.00 100.00 100.00 100.00 700.00

- Petty cash - - - - - 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 7,000.00

Total operating expense - - - - - 8,456.30 8,631.30 10,937.50 9,011.30 8,548.30 11,233.50 9,196.30 96,014.50

Net Income before Taxes and Interest - - - - - 61,543.70 120,088.70 176,782.50 242,828.70 97,181.70 300,506.50 360,163.70 1,329,095.50

Interest Expense - - - - -

- 101,000.00 100,781.40 100,561.72 100,340.93 100,119.04 99,896.04 602,699.13

Income before Taxes - - - - -

- 19,088.70 76,001.10 142,266.98 - 3,159.23 200,387.46 260,267.66

Taxes (12.5%) - - - - -

7,692.96 2,386.09 9,500.14 17,783.37 - 394.90 25,048.43 32,533.46 94,549.55

Net Incomes for the month - - - - -

53,850.74 117,702.61 66,500.96 124,483.61 - 2,764.33 175,339.03 227,734.20

Retain earning for the Beg. month - - - - -

53,850.74 171,553.35 238,054.31 362,537.92 359,773.59 535,112.62

Retain earning - - - - -

53,850.74 171,553.35 238,054.31 362,537.92 359,773.59 535,112.62 762,846.82

82


Income statement


Year Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total

Sale

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00 432,960.00 432,960.00 212,000.00

370,900.00 370,900.00

4,850,440.00

Cost of good sold

29,600.00

29,600.00

14,800.00

14,800.00

14,800.00

29,600.00

29,600.00 29,600.00 29,600.00 12,580.00

25,160.00 25,160.00

284,900.00

Gross Margin

403,360.00

403,360.00

418,160.00

418,160.00

418,160.00

403,360.00

403,360.00 403,360.00 403,360.00 199,420.00

345,740.00 345,740.00

4,565,540.00

Wage

- House keeper

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00 16,500.00 16,500.00 16,500.00

16,500.00 16,500.00

198,000.00

- Admin

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 5,500.00 5,500.00 5,500.00

5,500.00 5,500.00

66,000.00

- Gardener

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 5,500.00 5,500.00 5,500.00

5,500.00 5,500.00

66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00 6,500.00 6,500.00 6,500.00

6,500.00 6,500.00

78,000.00

Total wage

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00 34,000.00 34,000.00 34,000.00

34,000.00 34,000.00

408,000.00

Operating expense

-Electricity expense

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00 2,405.00 2,405.00

2,405.00

2,405.00

28,860.00

-Water expense

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00 2,788.20 677.00 677.00

2,788.20 677.00

16,568.80

-Cleaning SP

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00 2,000.00 2,000.00

2,000.00

2,000.00

24,000.00

-Insurance Expense

26,857.00

26,857.00

- 3BB Internet

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30 3,199.30 3,199.30

3,199.30

3,199.30

38,391.60

-Telephone expense

100.00

100.00

100.00

100.00

100.00

100.00

100.00 100.00 100.00 100.00

100.00 100.00

1,200.00

- Petty cash

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00 1,000.00 1,000.00 1,000.00

1,000.00 1,000.00

12,000.00

Total operating expense

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

36,238.30

9,381.30 11,492.50 9,381.30 9,381.30

11,492.50 9,381.30

147,877.40

Net Income before Taxes and

Interest

359,978.70

357,867.50

374,778.70

374,778.70

372,667.50

333,121.70

359,978.70 357,867.50 359,978.70 156,038.70

300,247.50 302,358.70

4,009,662.60

Interest Expense

99,671.92

99,446.69

99,220.33

98,992.83

98,764.20

98,534.43

98,303.50 98,071.43 97,838.19 97,603.78

97,368.21 97,131.45

1,180,946.96

Income before Taxes

260,306.78

258,420.81

275,558.37

275,785.87

273,903.30

234,587.27

261,675.20 259,796.07 262,140.51 58,434.92

202,879.29 205,227.25

Taxes(12.5%)

32,538.35

32,302.60

34,444.80

34,473.23

34,237.91

29,323.41

32,709.40 32,474.51 32,767.56 7,304.37

25,359.91 25,653.41

185,592.56

Net Incomes for the month

227,768.43

226,118.21

241,113.57

241,312.64

239,665.39

205,263.86

228,965.80 227,321.56 229,372.95 51,130.56

177,519.38 179,573.84

Retain earning for the Beg month

753,154.19

980,922.62

1,207,040.83

1,448,154.41

1,689,467.04

1,929,132.43

2,134,396.29 2,363,362.09 2,590,683.65 2,820,056.60

2,871,187.15 3,048,706.53

Retain earning

980,922.62

1,207,040.83

1,448,154.41

1,689,467.04

1,929,132.43

2,134,396.29

2,363,362.09 2,590,683.65 2,820,056.60 2,871,187.15

3,048,706.53 3,228,280.38

83


Income statement



Sale

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00

4,259,060.00

Cost of good sold

25,160.00

25,160.00

12,580.00 12,580.00

12,580.00

25,160.00 25,160.00

25,160.00

25,160.00

12,580.00

25,160.00

25,160.00

251,600.00

Gross Margin

345,740.00

345,740.00

358,320.00

358,320.00

358,320.00

345,740.00

345,740.00

345,740.00

345,740.00

166,580.00

345,740.00

345,740.00

4,007,460.00

Wage

- House keeper

16,500.00

16,500.00

16,500.00 16,500.00

16,500.00

16,500.00 16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

198,000.00

- Admin

5,500.00

5,500.00

5,500.00 5,500.00

5,500.00

5,500.00 5,500.00

5,500.00 5,500.00 5,500.00

5,500.00

5,500.00 66,000.00

- Gardener

5,500.00

5,500.00

5,500.00 5,500.00

5,500.00

5,500.00 5,500.00

5,500.00 5,500.00 5,500.00

5,500.00

5,500.00 66,000.00

- Security guard

6,500.00

6,500.00

6,500.00 6,500.00

6,500.00

6,500.00 6,500.00

6,500.00 6,500.00 6,500.00

6,500.00

6,500.00 78,000.00

Total wage

34,000.00

34,000.00

34,000.00 34,000.00

34,000.00

34,000.00 34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

408,000.00

Operating expense


2,405.00

2,405.00

2,405.00 2,405.00

2,405.00

2,405.00 2,405.00

2,405.00 2,405.00 2,405.00

2,405.00

2,405.00 28,860.00

-Insurance expense - - - - -

26,857.00 - - - - - - 26,857.00

-Water expense

677.00

2,788.20 677.00 677.00

2,788.20

677.00 677.00

2,788.20 677.00 677.00

2,788.20 677.00 16,568.80

-Cleaning SP

2,000.00

2,000.00

2,000.00 2,000.00

2,000.00

2,000.00 2,000.00

2,000.00 2,000.00 2,000.00

2,000.00

2,000.00 24,000.00

- 3BB Internet

3,199.30

3,199.30

3,199.30 3,199.30

3,199.30

3,199.30 3,199.30

3,199.30 3,199.30 3,199.30

3,199.30

3,199.30 38,391.60

-Telephone expense

100.00

100.00 100.00 100.00 100.00

100.00 100.00

100.00 100.00 100.00

100.00 100.00 1,200.00

- Petty cash

1,000.00

1,000.00

1,000.00 1,000.00

1,000.00

1,000.00 1,000.00

1,000.00 1,000.00 1,000.00

1,000.00

1,000.00 12,000.00


9,381.30

11,492.50

9,381.30 9,381.30

11,492.50

36,238.30 9,381.30

11,492.50 9,381.30 9,381.30

11,492.50

9,381.30

147,877.40


Interest

302,358.70

300,247.50

314,938.70

314,938.70

312,827.50

275,501.70

302,358.70

300,247.50

302,358.70

123,198.70

300,247.50

302,358.70

3,451,582.60

Interest Expense

96,893.52

96,654.39

96,414.06 96,172.54

95,929.80

95,685.86 95,440.69

95,194.30

94,946.68

94,697.81

94,447.71

94,196.35

1,146,673.71

Income before Taxes

205,465.18

203,593.11

218,52

4.64

218,766.16

216,897.70

179,815.84

206,918.01

205,053.20

207,412.02

28,500.89

205,799.79

208,162.35

Taxes (12.5%)

25,683.15

25,449.14

27,315.58 27,345.77

27,112.21

22,476.98 25,864.75

25,631.65

25,926.50 3,562.61

25,724.97

26,020.29

288,113.61


179,782.03

178,143.97

191,209.06

191,420.39

189,785.49

157,338.86

181,053.26

179,421.55

181,485.52

24,938.28

180,074.82

182,142.06

Retain earning for the Beg.

Month

2,561,215.69

2,740,997.72

2,919,141.69

3,110,350.75

3,301,771.14

3,491,556.63

3,648,895.49

3,829,948.75

4,009,370.30

4,190,855.82

4,215,794.10

4,395,868.91

Retain earning

2,740,997.72

2,919,141.69

3,110,350.75

3,301,771.14

3,491,556.63

3,648,895.49

3,829,948.75

4,009,370.30

4,190,855.82

4,215,794.10

4,395,868.91

4,578,010.97

84


Income statement



Sale

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00 370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00 4,259,060.00

Cost of good sold

25,160.00

25,160.00

12,580.00

12,580.00

12,580.00 25,160.00

25,160.00

25,160.00

25,160.00

12,580.00

25,160.00

25,160.00 251,600.00

Gross Margin

345,740.00

345,740.00

358,320.00

358,320.00

358,320.00 345,740.00

345,740.00

345,740.00

345,740.00

166,580.00

345,740.00

345,740.00 4,007,460.00

Wage

- House keeper

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00 16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00 198,000.00

- Admin

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 66,000.00

- Gardener

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00 66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00 6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00 78,000.00

Total wage

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00 34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00 408,000.00

Operating expense


2,405.00

2,405.00

2,405.00

2,405.00

2,405.00 2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00 28,860.00

-Water expense

677.00

2,788.20

677.00

677.00

2,788.20 677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00 16,568.80

-Insurance expense 26,857.00 26,857.00

-Cleaning SP

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00 2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00 24,000.00

- 3BB Internet

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30 3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30 38,391.60

-Telephone expense

100.00

100.00

100.00

100.00

100.00 100.00

100.00

100.00

100.00

100.00

100.00

100.00 1,200.00

- Petty cash

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00 1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00 12,000.00


9,381.30

11,492.50

9,381.30

9,381.30

11,492.50 36,238.30

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

9,381.30 147,877.40


Interest

302,358.70

300,247.50

314,938.70

314,938.70

312,827.50 275,501.70

302,358.70

300,247.50

302,358.70

123,198.70

300,247.50

302,358.70 3,451,582.60

Interest Expense

93,943.74

93,689.86

93,434.72

93,187.29

92,920.59 92,661.60

92,401.31

92,139.72

91,876.82

91,612.61

91,347.08

91,080.22 1,110,295.56

Income before Taxes

208,414.96

206,557.64

221,503.98

221,751.41

219,906.91 182,840.10

209,957.39

208,107.78

210,481.88

31,586.09

208,900.42

211,278.48

Taxes (12.5%)

26,051.87

25,819.71

27,688.00

27,718.93

27,488.36 22,855.01

26,244.67

26,013.47

26,310.24

3,948.26

26,112.55

26,409.81 292,660.88


182,363.09

180,737.94

249,191.98

249,470.34

247,395.27 159,985.09

183,712.72

182,094.31

184,171.65

35,534.35

182,787.87

184,868.67


month

4,103,405.50

4,285,768.59

4,466,506.53

4,715,698.50

4,965,168.84 5,212,564.11

5,372,549.20

5,556,261.92

5,738,356.22

5,922,527.87

5,958,062.22

6,140,850.09

Retain earning

4,285,768.59

4,466,506.53

4,715,698.50

4,965,168.84

5,212,564.11 5,372,549.20

5,556,261.92

5,738,356.22

5,922,527.87

5,958,062.22

6,140,850.09

6,325,718.76

85


Income statement



Sale 370,900.00 370,900.00 370,900.00

370,900.00 370,900.00

370,900.00 370,900.00

370,900.00

370,900.00

179,160.00

310,600.00 310,600.00 4,138,460.00

Cost of good sold 25,160.00 25,160.00 12,580.00 12,580.00 6,290.00 12,580.00 25,160.00 25,160.00 25,160.00 12,580.00 23,680.00 23,680.00 229,770.00

Gross Margin 345,740.00 345,740.00 358,320.00

358,320.00 364,610.00

358,320.00 345,740.00

345,740.00

345,740.00

166,580.00

286,920.00 286,920.00 3,908,690.00

Wage

- House keeper 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 198,000.00

- Admin 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00

- Gardener 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00

- Security guard 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 78,000.00

Total wage 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 408,000.00

Operating expense

-Electricity expense 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 28,860.00

-Water expense 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 16,568.80

-Insurance Expense 26,857.00 26,857.00

- Cleaning SP 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00

- 3BB Internet 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 38,391.60

-Telephone expense 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00

- Petty cash 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00

Total operating expense 9,381.30 11,492.50 9,381.30 9,381.30 11,492.50 36,238.30 9,381.30 11,492.50 36,238.30 9,381.30 11,492.50 9,381.30 174,734.40


Interest 302,358.70 300,247.50 314,938.70

314,938.70 319,117.50

288,081.70 302,358.70

300,247.50

275,501.70

123,198.70

241,427.50 243,538.70 3,325,955.60

Interest Expense 90,812.03 90,542.49 90,271.61 89,999.37 89,727.77 89,450.81 89,174.46 88,896.74 88,617.63 88,337.12 88,055.21 87,771.89 1,071,657.13

Income before Taxes 211,546.67 209,705.01 224,667.09

224,939.33 229,389.73

198,630.89 213,184.24

211,350.76

186,884.07 34,861.58

153,372.29 155,766.81

Taxes(12.5%) 26,443.33 26,213.13 28,083.39 28,117.42 28,673.72 24,828.86 26,648.03 26,418.85 23,360.51 4,357.70 19,171.54 19,470.85 281,787.31

Net Incomes for the year 185,103.34 183,491.88 196,583.70

196,821.91 200,716.01

173,802.03 186,536.21

184,931.92

163,523.56 30,503.88

134,200.75 136,295.96


month 5,927,997.24 6,113,100.58 6,296,592.46

6,493,176.16

6,689,998.08

6,890,714.09

7,064,516.12

7,251,052.33

7,435,984.25

7,599,507.81

7,630,011.69

7,764,212.44

Retain earning 6,113,100.58 6,296,592.46 6,493,176.16

6,689,998.08

6,890,714.09

7,064,516.12

7,251,052.33

7,435,984.25

7,599,507.81

7,630,011.69

7,764,212.44

7,900,508.40

86

5.2 Statement of cash flow

Table 5.6 Cash flow year 2011 Natural plus dormitory

Statement of cash flow


Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total

Cash Flow From Operating Activity

Cash receive from customer 111,400.00 174,560.00 238,000.00 306,560.00 147,500.00 370,900.00 432,960.00 890,940.00

Cash paid for employee salary - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 -259,000.00

Cash paid for Electricity(Customer) - 3,700.00 - 5,920.00 - 8,140.00 - 10,360.00 - 3,885.00 - 12,580.00 - 14,800.00 - 59,385.00

Cash paid for Electricity(Center) - 1,480.00 - 1,655.00 - 1,850.00 - 2,035.00 - 1,572.00 - 2,146.00 - 2,220.00 - 12,958.00

Cash paid for water - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 8,961.40

Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 14,000.00

Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.00 - 3,199.00 - 22,394.50

Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 700.00

Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 7,000.00

Depreciation 0 0 0 0 0 0 0 0

Insurance Expense - 26,857.00 - 26,857.00

Total Operating Activity Cost 62,243.70 123,008.70 181,922.50 250,188.70 98,066.70 310,086.80 371,964.00 479,684.10

Cash Flow From Investment

Land - 8,000,000.00

Building - 6,000,000.00

Swimming pool &Bath room - 1,211,870.00

Equipment - 3,987,680.00

Office Supply - 68,240.00

Laundry room - 83,562.00

kitchen & housekeeping room - 10,535.00

Other equipment - 160,980.00

Professional fee - 600,000.00

Total investment cost - 20,122,867.00

Cash Flow From Financial

Cash Receive form Loan 20,200,000.00 Cash paid for principle paid -144,719.07 -144,719.07 - 144,719.07

Net Cash provide by investing

activity 20,200,000.00

Net Increase(decrease) in cash 77,133.00 - - - - 62,243.70 123,008.70 181,922.50 250,188.70 - 46,652.37 165,367.73 227,244.93

Cash balance at beginning of the year 77133 139,376.70 262,385.40 444,307.90 694,496.60 647,844.23 813,211.96

Cash balance at End of the year 139,376.70 262,385.40 444,307.90 694,496.60 647,844.23 813,211.96 1,040,456.89

87




Jan Feb Mar April May Jun July Aug Sep Oct Nov Dec Total

Cash Flow From Operating Activity

Cash receive from customer

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

212,000.00

370,900.00

185,450.00

4,664,990.00

Cash paid for employee salary - 37,000.00 - 7,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 -

444,000.00

Cash paid for

Electricity(Customer) - 14,800.00 - 14,800.00 - 7,400.00 - 7,400.00 - 7,400.00 - 14,800.00 - 14,800.00 - 14,800.00 - 14,800.00 - 7,400.00 - 12,580.00 - 12,580.00

-

143,560.00

Cash paid for Electricity(Center) - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00

-

28,860.00

Cash paid for water - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00

-

16,568.80

Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00

-

24,000.00

Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 -

38,391.60

Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00

-

1,200.00

Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 -

12,000.00

Depreciation Equipment - - - - - - - - - - - - -

Depreciation Building - - - - - - - - - - - - -

Insurance Expense - 26,857.00

-

26,857.00

Total Operating Activity Cost

371,778.70

369,667.50

379,178.70

379,178.70

377,067.50

371,778.70

371,778.70

369,667.50

371,778.70

158,218.70

309,827.50

126,488.70

3,929,552.60



Cash Receive form Loan

Cash paid for principle paid - 144,719.07 - 144,719.07 -144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

Net Cash provided by investing

activity - 144,719.07 - 144719.07 -144719.07 - 144719.07 - 144719.07 - 144719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

Net Increase(decrease) in cash

227,059.63

224,948.43

234,459.63

234,459.63

232,348.43

227,059.63

227,059.63

224,948.43

227,059.63

13,499.63

165,108.43 - 18,230.37

Cash balance at beginning of the

year

1,040,456.89

1,267,516.52

1,492,464.95

1,726,924.58

1,961,384.21

2,193,732.64

2,420,792.27

2,647,851.90

2,872,800.33

3,099,859.96

3,113,359.59

3,278,468.02

Cash balance at End of the

year

1,267,516.52

1,492,464.95

1,726,924.58

1,961,384.21

2,193,732.64

2,420,792.27

2,647,851.90

2,872,800.33

3,099,859.96

3,113,359.59

3,278,468.02

3,260,237.65

88




Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total

Cash Flow from Operating Activity

Cash receive from customer 370,900.00

370,900.00

370,900.00 370,900.00 370,900.00

370,900.00 370,900.00 370,900.00

370,900.00

179,160.00

370,900.00 370,900.00

4,259,060.00

Cash paid for employee salary - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 444,000.00

Cash paid for

Electricity(Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 12,580.00 - 12,580.00 - 125,800.00

Cash paid for Electricity(Center) - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 28,860.00

Cash paid for water - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 16,568.80

Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 24,000.00

Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 38,391.60

Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 1,200.00

Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 12,000.00

Depreciation Equipment - - - - - - - - - - - -

Depreciation Building - - - - - - - - - - - -


Total Operating Activity Cost 311,938.70

309,827.50

318,228.70 318,228.70 316,117.50

311,938.70 311,938.70 309,827.50

311,938.70

126,488.70

309,827.50 311,938.70

3,541,382.60




Cash paid for principle paid - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07


activity - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

Net Increase(decrease) in cash 167,219.63

165,108.43

173,509.63 173,509.63 171,398.43

167,219.63 167,219.63 165,108.43

167,219.63 - 18,230.37

165,108.43 167,219.63

Cash balance at beginning of the

year

3,260,237.65

3,427,457.28

3,592,565.71

3,766,075.34

3,939,584.97

4,110,983.40 4,278,203.03

4,445,422.66

4,610,531.09

4,777,750.72

4,759,520.35 4,924,628.78

Cash balance at End of the year

3,427,457.28

3,592,565.71

3,766,075.34

3,939,584.97

4,110,983.40

4,278,203.03 4,445,422.66

4,610,531.09

4,777,750.72

4,759,520.35

4,924,628.78 5,091,848.41

89




Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total


Cash receive from customer 370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00 370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00

4,259,060.00


Cash paid for Electricity (Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 12,580.00 - 12,580.00 - 125,800.00









26,857.00 - 26,857.00


311,938.70

309,827.50

318,228.70

318,228.70

316,117.50

311,938.70 311,938.70

309,827.50

311,938.70

126,488.70

309,827.50

311,938.70

3,541,382.60




Cash paid for principle paid

-144,719.07 -144,719.07 -144,719.07 -144,719.07 -144719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07

Net Cash provide by investing activity

-144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07


167,219.63

165,108.43

173,509.63

173,509.63

171,398.43

167,219.63 167,219.63

165,108.43

167,219.63 - 18,230.37

165,108.43

167,219.63

Cash balance at beginning of the year

5,091,848.41

5,259,068.04

5,424,176.47

5,597,686.10

5,771,195.73

5,942,594.16 6,109,813.79

6,277,033.42

6,442,141.85

6,609,361.48

6,591,131.11

6,756,239.54


5,259,068.04

5,424,176.47

5,597,686.10

5,771,195.73

5,942,594.16

6,109,813.79 6,277,033.42

6,442,141.85

6,609,361.48

6,591,131.11

6,756,239.54

6,923,459.17

90




Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total


Cash receive from customer

370,900.00

370,900.00

370,900.00 370,900.00

370,900.00 370,900.00 370,900.00 370,900.00

370,900.00 179,160.00

310,600.00

310,600.00 4,138,460.00


Cash paid for Electricity(Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 11,840.00 - 11,840.00 - 124,320.00











311,938.70

309,827.50

318,228.70 318,228.70

316,117.50 285,081.70 311,938.70 309,827.50

311,938.70 126,488.70

250,267.50

252,378.70 3,422,262.60




Cash paid for principle paid -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07


activity -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07


167,219.63

165,108.43

173,509.63 173,509.63

171,398.43 140,362.63 167,219.63 165,108.43

167,219.63 - 18,230.37

105,548.43

107,659.63

Cash balance at beginning of the year

6,923,459.17

7,090,678.80

7,255,787.23

7,429,296.86

7,602,806.49

7,774,204.92

7,914,567.55

8,081,787.18

8,246,895.61

8,414,115.24

8,395,884.87

8,501,433.30


7,090,678.80

7,255,787.23

7,429,296.86

7,602,806.49

7,774,204.92

7,914,567.55

8,081,787.18

8,246,895.61

8,414,115.24

8,395,884.87

8,501,433.30

8,609,092.93

91

5.3 Balance sheet

Table 5.11 Balance sheet year 2011 Natural plus dormitory

Balance sheet


Starting Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Asset

Current Asset

Cash 77,133.00 - - - - -

130,983.74 250,061.35 306,958.14 421,858.52 409,532.00 575,329.98 793,544.39

Accounts Receivable - - - - - - - - - - - - -

Inventory

6,322,867.00 - - - - -

6,322,867.00 6,322,867.00

6,322,867.00 6,322,867.00 6,178,147.93 6,033,428.86 5,888,709.79

Other Current Assent - - - - - - - - - - - - -

Total Current Asset

6,400,000.00 - - - - -

6,453,850.74 6,572,928.35 6,629,825.14 6,744,725.52 6,587,679.93 6,608,758.84 6,682,254.18

Long- term

Long- term Asset

16,000,000.00 - - - - -

16,000,000.00 16,000,000.00

16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

Total Asset

22,400,000.00 - - - - -

22,453,850.74 22,572,928.35

22,629,825.14 22,744,725.52 22,587,679.93 22,608,758.84 22,682,254.18

Liabilities and Capital

Current Liabilities

Account Payable - - - - - - - - - - - - -

Current Borrowing - - - - - - - - - -

- 144,719.07 - 144,719.07 - 144,719.07

Other Current Liabilities - - - - - - - - - - - - -

Total Current Liabilities - - - - - - - - - -

- 144,719.07 - 144,719.07 - 144,719.07

Long-term Liabilities

22,400,000.00 - - - - -

22,400,000.00 22,400,000.00

22,400,000.00 22,400,000.00 22,400,000.00 22,255,280.93 22,110,561.86

Total Liabilities

22,400,000.00 - - - - -

22,400,000.00 22,400,000.00

22,400,000.00 22,400,000.00 22,255,280.93 22,110,561.86 21,965,842.79

Capital

Retained Earning - - - - - -

53,850.74 172,928.35 229,825.14 344,725.52 332,399.00 498,196.98 716,411.39

Total Capital - - - - - -

53,850.74 172,928.35 229,825.14 344,725.52 332,399.00 498,196.98 716,411.39

Total Liabilities and capital

22,400,000.00 - - - - -

22,453,850.74 22,572,928.35

22,629,825.14 22,744,725.52 22,587,679.93 22,608,758.84 22,682,254.18

92

Table 5.12 Balance sheet year 2012 Natural plus dormitory

Balance sheet


Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec

Asset

Current Asset

Cash 1,048,557.18 1,265,198.42 1,496,856.59 1,728,735.50 1,958,988.95 2,154,862.78 2,374,460.54 2,592,436.23 2,812,485.49 2,854,314.69 3,022,555.18 3,192,872.69

Accounts Receivable - - - - - - - - - - - -

Inventory 5,743,990.72 5,599,271.65 5,454,552.58 5,309,833.51 5,165,114.44 5,020,395.37 4,875,676.30 4,730,957.23 4,586,238.16 4,441,519.09 4,296,800.02 4,152,080.95

Other Current Assent - - - - - - - - - - - -

Total Current Asset 6,792,547.90 6,864,470.07 6,951,409.17 7,038,569.01 7,124,103.39 7,175,258.15 7,250,136.84 7,323,393.46 7,398,723.65 7,295,833.78 7,319,355.20 7,344,953.64

Long- term

Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

Total Asset 22,792,547.90 22,864,470.07 22,951,409.17 23,038,569.01 23,124,103.39 23,175,258.15 23,250,136.84 23,323,393.46 23,398,723.65 23,295,833.78 23,319,355.20 23,344,953.64


Current Liabilities

Account Payable - - - - - - - - - - - -

Current Borrowing - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

Other Current Liabilities - - - - - - - - - - - -

Total Current Liabilities - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

Long-term Liabilities 21,965,842.79 21,821,123.72 21,676,404.65 21,531,685.58 21,386,966.51 21,242,247.44 21,097,528.37 20,952,809.30 20,808,090.23 20,663,371.16 20,518,652.09 20,373,933.02

Total Liabilities 21,821,123.72 21,676,404.65 21,531,685.58 21,386,966.51 21,242,247.44 21,097,528.37 20,952,809.30 20,808,090.23 20,663,371.16 20,518,652.09 20,373,933.02 20,229,213.95

Capital

Retained Earning 971,424.18 1,188,065.42 1,419,723.59 1,651,602.50 1,881,855.95 2,077,729.78 2,297,327.54 2,515,303.23 2,735,352.49 2,777,181.69 2,945,422.18 3,115,739.69

Total Capital 971,424.18 1,188,065.42 1,419,723.59 1,651,602.50 1,881,855.95 2,077,729.78 2,297,327.54 2,515,303.23 2,735,352.49 2,777,181.69 2,945,422.18 3,115,739.69

Total Liabilities and

capital 22,792,547.90 22,864,470.07 22,951,409.17 23,038,569.01 23,124,103.39 23,175,258.15 23,250,136.84 23,323,393.46 23,398,723.65 23,295,833.78 23,319,355.20 23,344,953.64

93


Balance sheet



Asset

Current Asset

Cash 2,808,897.07 2,977,830.17 3,159,851.25 3,342,106.69 3,522,750.35 3,670,970.63 3,842,928.68 4,013,278.49

4,185,715.88

4,201,629.73

4,372,703.96

4,545,869.38


Inventory 4,007,361.88 3,862,642.81 3,717,923.74 3,573,204.67 3,428,485.60 3,283,766.53 3,139,047.46

2,994,328.39

2,849,609.32

2,704,890.25

2,560,171.18

2,415,452.11


Total Current Asset 6,816,258.95 6,840,472.98 6,877,774.99 6,915,311.36 6,951,235.95 6,954,737.16 6,981,976.14

7,007,606.88

7,035,325.20

6,906,519.98

6,932,875.14

6,961,321.49

Long- term

Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

Total Asset 22,816,258.95 22,840,472.98 22,877,774.99 22,915,311.36 22,951,235.95 22,954,737.16 22,981,976.14

23,007,606.88

23,035,325.20

22,906,519.98

22,932,875.14

22,961,321.49


Current Liabilities

Account Payable - - - - - - - - - - - -




Long-term Liabilities 20,229,213.95 20,084,494.88 19,939,775.81 19,795,056.74 19,650,337.67 19,505,618.60 19,360,899.53 19,216,180.46

19,071,461.39

18,926,742.32

18,782,023.25

18,637,304.18

Total Liabilities 20,084,494.88 19,939,775.81 19,795,056.74 19,650,337.67 19,505,618.60 19,360,899.53 19,216,180.46

19,071,461.39

18,926,742.32

18,782,023.25

18,637,304.18

18,492,585.11

Capital

Retained Earning 2,731,764.07 2,900,697.17 3,082,718.25 3,264,973.69 3,445,617.35 3,593,837.63 3,765,795.68

3,936,145.49

4,108,582.88

4,124,496.73

4,295,570.96

4,468,736.38

Total Capital 2,731,764.07 2,900,697.17 3,082,718.25 3,264,973.69 3,445,617.35 3,593,837.63 3,765,795.68

3,936,145.49

4,108,582.88

4,124,496.73

4,295,570.96

4,468,736.38


capital 22,816,258.95 22,840,472.98 22,877,774.99 22,915,311.36 22,951,235.95 22,954,737.16 22,981,976.14

23,007,606.88

23,035,325.20

22,906,519.98

22,932,875.14

22,961,321.49

94


Balance sheet



Asset

Current Asset

Cash

4,353,946.04

4,525,755.60

4,763,499.52 5,001,563.34 5,237,573.55 5,388,728.26 5,563,635.41 5,736,949.07

5,912,365.13 5,936,674.67 6,110,757.43 6,286,946.43


Inventory

2,270,733.04

2,126,013.97

1,981,294.90 1,836,575.83 1,691,856.76 1,547,137.69 1,402,418.62 1,257,699.55

1,112,980.48 968,261.41 823,542.34 678,823.27


Total Current Asset

6,624,679.08

6,651,769.57

6,744,794.42 6,838,139.17 6,929,430.31 6,935,865.95 6,966,054.03 6,994,648.62

7,025,345.61 6,904,936.08 6,934,299.77 6,965,769.70

Long- term

Long- term Asset

16,000,000.00

16,000,000.00

16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

Total Asset

22,624,679.08

22,651,769.57

22,744,794.42 22,838,139.17 22,929,430.31 22,935,865.95 22,966,054.03 22,994,648.62

23,025,345.61 22,904,936.08 22,934,299.77 22,965,769.70


Current Liabilities

Account Payable - - - - - - - - - - - -




Long-term Liabilities

18,492,585.11

18,347,866.04

18,203,146.97 18,058,427.90 17,913,708.83 17,768,989.76 17,624,270.69 17,479,551.62

17,334,832.55 17,190,113.48 17,045,394.41 16,900,675.34

Total Liabilities

18,347,866.04

18,203,146.97

18,058,427.90 17,913,708.83 17,768,989.76 17,624,270.69 17,479,551.62 17,334,832.55

17,190,113.48 17,045,394.41 16,900,675.34 16,755,956.27

Capital

Retained Earning

4,276,816.04

4,448,625.60

4,686,369.52 4,924,433.34 5,160,443.55 5,311,598.26 5,486,505.41 5,659,819.07

5,835,235.13 5,859,544.67 6,033,627.43 6,209,816.43

Total Capital

4,276,816.04

4,448,625.60

4,686,369.52 4,924,433.34 5,160,443.55 5,311,598.26 5,486,505.41 5,659,819.07

5,835,235.13 5,859,544.67 6,033,627.43 6,209,816.43


capital

22,624,682.08

22,651,772.57

22,744,797.42 22,838,142.17 22,929,433.31 22,935,868.95 22,966,057.03 22,994,651.62

23,025,348.61 22,904,939.08 22,934,302.77 22,965,772.70

95


Balance sheet



Asset

Current Asset

Cash 6,181,576.47 6,356,439.92 6,554,421.01 6,732,666.26 6,924,833.41 7,090,111.05 7,268,149.20 7,444,609.52 7,599,688.09 7,621,773.71 7,747,583.06 7,875,514.61


Inventory 534,104.20 389,385.13 244,666.06 99,946.99 - 44,772.08 - 189,491.15 - 334,210.22 - 478,929.29 - 623,648.36 - 768,367.43 - 913,086.50 - 1,057,805.57


Total Current Asset 6,715,680.67 6,745,825.05 6,799,087.07 6,832,613.25 6,880,061.33 6,900,619.90 6,933,938.98 6,965,680.23 6,976,039.73 6,853,406.28 6,834,496.56 6,817,709.04

Long- term

Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00

Total Asset 22,715,680.67 22,745,825.05 22,799,087.07 22,832,613.25 22,880,061.33 22,900,619.90 22,933,938.98 22,965,680.23 22,976,039.73 22,853,406.28 22,834,496.56 22,817,709.04


Current Liabilities

Account Payable - - - - - - - - - - - -




Long-term Liabilities 16,755,956.27 16,611,237.20 16,466,518.13 16,321,799.06 16,177,079.99 16,032,360.92 15,887,641.85 15,742,922.78 15,598,203.71 15,453,484.64 15,308,765.57 15,164,046.50

Total Liabilities 16,611,237.20 16,466,518.13 16,321,799.06 16,177,079.99 16,032,360.92 15,887,641.85 15,742,922.78 15,598,203.71 15,453,484.64 15,308,765.57 15,164,046.50 15,019,327.43

Capital

Retained Earning 6,104,446.47 6,279,309.92 6,467,291.01 6,655,536.26 6,847,703.41 7,012,981.05 7,191,019.20 7,367,479.52 7,522,558.09 7,544,643.71 7,670,453.06 7,798,384.61

Total Capital 6,104,446.47 6,279,309.92 6,467,291.01 6,655,536.26 6,847,703.41 7,012,981.05 7,191,019.20 7,367,479.52 7,522,558.09 7,544,643.71 7,670,453.06 7,798,384.61

Total Liabilities and capital 22,715,683.67 22,745,828.05 22,789,090.07 22,832,616.25 22,880,064.33 22,900,622.90 22,933,941.98 22,965,683.23 22,976,042.73 22,853,409.28 22,834,499.56 22,817,712.04

96

5.4 Project Analysis

Payback Period

Payback Period = Cost of Project

Average Annual Income

= 5 years 256 days

IRR = 9.31%

NPV = 1,861,902.67 Baht

Return on asset = Net Profit

Average on Assets

ROI = Year 1 3.5% Year 2 11.23%

Year 3 9.2%

Year4 9.2%

Year 5 9%

Pay back Period

5.5 Conclusion

For financial Plan Source of Fund ,we borrow money 22,000,000for this project

from AomSin Bank with 6% interest rate and 20 year about principle paid

Net income

Average net income of our project is about 5 year is 4,00,000

-NPV 1861902.67

-IRR 9.31%

-Payback Period 5 years 256 Days

Our project has a fast payback period if compare with general dormitory. For the

estimate sale of our project it’s rather stable. In long term we can confirm about high

profit.

97

Chapter 6

Risk Management

98

6.1 Risk Management

6.1.1 Internal Forces

Integrity

- Deficient Behavior of Employees.

Natural plus dorm has 6 employees to attend in each part of dormitory. All of

their work is import to the dormitory to control service to customer. If employees not

attend to their works, it maybe damaged to the names of the dormitory.

The way prevent deficient behavior’s employee: Provide training program to all

of employee, to prevent deficient behavior’s employee and set standard of service.

Fraud WE

- Employee fraud

All of employees need to have responsibility and honesty to the property of

dormitory because they get money from their workplace. Natural plus dorm has 4 parts

of work.

House Keepers - Scope of work is laundry and cleaning. Need to respond in any

cloths of customer and any properties.

Gardener – They need honest to work with the garden and each environmental

of dormitory.

Security Guard – Is the guardians of dormitory have more important to protect

any thing in the dormitory.

Admin – need to care every thing in the dormitory and honest.

The way to prevent: When employee work they need to record each time when end

working, for convenient and safety to checks the properties of dormitory.

Time management risk

Our business is dormitory and we receive money based on monthly form renter.

The time risk of our business is about renter paid money late. Its make our account have

problem. Revenue is not enough to pay for debt, salary of staffs, and many expenses. In

the first time we have contract with renter about price per room, dormitory insurance

cost, and the rule of dormitory. The rule of our dormitory tells about period for pay

dormitory cost. We set dormitory insurance cost 3,000 baht for one year. If renter paid

late over first 7 days of month, we will deduct from dormitory insurance cost and renter

99

can paid late not more than 3 times. If renters want to out before one year, renter can’t

get a dormitory insurance.

6.1.2 External Forces

Changing customer need

Risk about customer need of our business is about electricity and water. Most

problem of dormitory is electricity and water. In sometimes, it’s not working or waste.

These problems have affect to all of dormitory not only one room. So we set the way to

protect in part of electricity, we use emergency generator to provide for customer when

electricity has problem. Part of water, we have water filtration system and a water

reserve tank to reuse the water. When the water system is not working, we can use water

reserve to distribute into various rooms. Our dormitory there is survey to need of

customer every year for know about satisfaction and feedback. So we improve about

disadvantage and develop about advantage protect from feedback. Finally we can

reduce about risk management of our business.

Economic

The risk economic of our dormitory is if economic of Thailand be quite not good

it makes foreign exchange rate of the baht are down that effect to our business. This

reason may be effect to income of parent it makes income of student decrease and don’t

have enough money can stay our dormitory. Because of our dormitory there are cost

rather expensive so, when occur economic crisis it makes effect to our business.

Competitive Condition

Nowadays there are many dormitories around Mae Fah Luang University.

Dormitory is one of business which is popular. The main element for select dormitory

there are price, style, location, safety, convenient and facilities. Most of student will use

all of element for help them to decide. There are many entrepreneurs build dormitory

which can respond student’s need and some of them over to advertising but in the fact is

opposite from their advertising. Numbers of student in Mae Fah Luang University are

increase in every year, so numbers of entrepreneurs are increase too. So we have many

competitors in marketing. Because of this reason is our risk which can effect to natural

plus dormitory in the future. For our solution are we will maintain standard of service,

100

standard of price and standard of safety. We maybe find new decorations such as new

trees and will take care all the time.

Risk of fire

The danger from fire is risk of natural plus dormitory which can occur in every

time when we are careless. But in sometime maybe take place from other cause which

we can not forecast such as short circuit. For our solution, we will check electricity

system within our dormitory. We will check electricity equipment with in dormitory

twice a year if there are some mistake with electricity, we will solve problems or change

it. We will restrict used electricity equipment in each room such as don’t use micro

wave which have exceed of watt. So natural plus dormitory do fire insurance with

Bangkok insurance company which if natural plus encounter with conflagration

problem Bangkok insurance will respond all of expense.

Climate

The climate risk of our dormitory is in each season there are difference climate

such as winter, summer, and raining season. Especially, raining season there are many

problem such as thunder and strike may be makes trees surround our dormitory sink it

makes effect to building and environment in our dormitory. The solution of this problem

is we should take care tree that to strengthen for not fall down to our dormitory.

101

6.2 Financial Risk Analysis

If sale decrease 2%

Revenue will be

Year 1 1,746,122.4

Year 2 4,753,431.2

Year 3 4,173,878.8

Year 4 4,173,878.8

Year 5 4,055,690.8

And net income will be

Year 1 747,589.08

Year 2 2,425,624.46

Year 3 1,976,459.1

Year 4 1,976,459.1

Year 5 1,976,459.1

Payback period will be 5 years and 299 days

If sale decrease 3%

Revenue will be

Year 1 1,728,423.6

Year 2 4,704,926.8

Year 3 4,131,288.2

Year 4 4,131,288.2

Year 5 4,014,306.2


Year 1 739,960.62

Year 2 2,400,873.19

Year 3 1,956,291.15

Year 4 1,956,291.15

Year 5 1,913,324.67


102

If sale decrease 4%

Revenue will be

Year 1 1,710,604.8

Year 2 4,656,422.4

Year 3 4,088,697.6

Year 4 4,088,697.6

Year 5 3,972,921.6


Year 1 732,3,32.16

Year 2 2,376,121.92

Year 3 1,936,123.2

Year 4 1,936,123.2

Year 5 1,893,610.56


103

6.3 Conclusion

Risk Management has internal and external forces. First, internal: Integrity we

has two parts are deficient behavior of employees and employee fraud. Deficient

behavior of employees is control service to customer. If employees not attend to their

works, it may be damaged to the names of the dormitory. Employee fraud; all of

employees need to have responsibility and honesty to the property of dormitory. Time

management risk our business is about renter paid money late. Its make our account

have problem. Renter paid late over first 7 days of month and can paid late not more

than 3 times

Second, external: changing customer need. We use emergency generator to

provide for customer when electricity has problem. About water, we have water

filtration system and a water reserve tank to reuse the water. In part of economic; if

economic of Thailand be quite not good it makes foreign exchange rate of the baht are

down that effect to income of parent it makes income of student decrease and don’t

have enough money can stay our dormitory. Competitive Condition; nowadays there are

many dormitories around Mae Fah Luang University. Dormitory is one of business

which is popular. Numbers of student in Mae Fah Luang University are increase in

every year, so numbers of entrepreneurs are increase too. Risk of fire; the danger from

fire is risk of natural plus dormitory which can occur in every time when we are

careless. For our solution, we will check electricity equipment with in dormitory twice a

year. And natural plus dormitory do fire insurance. Climate; the climate risk of our

dormitory is in each season there are difference especially; raining season there are

thunder and strike. The solution of this problem is we should take care tree that to

strengthen for not fall down to our dormitory.

Financial risk: from the estimated of sale decrease that has a few effect to

payback period. As flowing; if sale decrease 2%, payback period will be 5 years and

299 days. If sale decrease 3%, payback period will be 5 years and 321 days. If sale

decrease 4%, payback period will be 5 years and 343 days.

104

Chapter 7

Summary

105

We combine nature with today accommodation by emphasize on beautiful and

livable, it will be a perfect accommodation. In the present time dormitory business is

very popular in area which near university. So we want to build project about livable

dormitory in name of natural plus project. We choose area around Mae Fah Luang

University to launch our project or natural plus project because this university grows up

every year and number of student increase in every year too. Objective of our project we

think for get high profit from investment and make business have more interest from

investor. Benefit of project we knowing about the way to solve the problem in the real

situation. Understand the financial for this business; think to get more profit and less than

expend.

Industry profile natural of industry, our industry is dormitory green way style.

From observe dormitory in Thailand can divide into 2 types are male and female. Our

dormitory doing for female only. Target market of this dormitory is student of Mae Fah

Luang University. Dormitory businesses are business that need high investment and

need a long time for payback period but revenue rather be stable. Although Dormitory

business have a low risk and not complex about marketing but how to improve it to

maximum profit is not easy. In the future our dormitory is one of student select because

is new dormitory, high technology, shady, beautiful and easy to go to study. The

situation of industry in nowadays growth of business affects to the expansions of many

organizations and a lot of institutions have developed and produce graduates to enter

labor market. From Nano Search Corporation about behavior of select accommodation

we will found the factor which customer use to select dormitory is easy to living, Such

as eating food, Security, and distance for pricing is in fourth order. Because of this make

we know about location is very important for nowadays dormitory business. Location

can make dormitory business successful. The service of our dormitory is green way

style dormitory. Our dormitory for female only. We decorated our dormitory to concern

about ecology which we thought we do not need more rooms for service. The vision of

our dormitory is “The natural plus will become a dormitory which provide many

facilities and new technology, but still concern ecology style”. The mission of our

dormitory, we will study about design dormitory which mixture between natural and

technology.

106

The business strategy there are to develop many slide such as structure of

dormitory, management facilities, but still concept eco for respond new need of

customer that to service of our dormitory. We emphasize to destroy environment and

use to life with environment. So, there are low price and more interesting because our

dormitory there is different concept with other dormitories.

From marketing analysis our group can divided into 5 sides are political,

economic, technology, social, and environment. In each side can effect to our business

because it depend on that condition. When we need progress business we must know to

social surrounding and economic situation for develop our dormitory. So we must to

know general situation for solve problem within our business. When we know about

problem and to solve method it makes our business can carry on for a long time.

Our competition analysis looks into the strategy of competitor, who is our

customer, and dormitory competitive market. Our competitors have many places and

use many strategies to run the business. So, we divided them into three classes for easy

to analysis. Our customer is student who studying at Mae Fah Luang University, so, we

choose suited strategy to response the need of studying students. And our competitive

analysis we look to how the our business could survived in the market which has more

number of the competitors; we used five force model to evaluate ourselves.

STP is one section that important before investment .It is one step of analysis in

market situation .For the first, we must specify target market because of there are many

group of customer and they have different demand. We can not respond all of their need

because of limited of resources but we can select group for respond. So STP helps us to

know group of customer then it easy to focus on their demand. Our target group is

group of student in Mae Fah Luang University which age about 18-22 years old. These

groups always love natural, peaceful, like in green style and in the same time they need

high technology for theirs convenient.

For marketing Strategy, Product: Our dormitory emphasizes about natural. Our

dormitory for female only, has fourth floor, 80 rooms, and one room for two persons.

Our product level including with Core product is room. Furniture’s in room are



living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into

107

two groups are common and special room. Common size is 4,000 baht and special size

is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third

floor have common and special. Fourth floor is special size. Place: Our dormitory is

located in front of Mae Fah Luang University between STK dormitory and Phutong

dormitory. Our dormitory easy access to university, shops, and bus stop. Promotion: In

summer time we think half cost per room. About sale forecast we use information form

main competitor to compare.

About production and operations Analysis. Our product concern about green

way lifestyle. Our dormitory located in front of Mae Fah Luang University between

STK and Phutong dormitory which easy goes to study. There is area about 3,000 square

meters. Our dormitory for female only, has 80 rooms, has normal rooms are 4,000 baht

and special rooms are 4,500 baht per month, and has fourth floors. In first floor have

office room, restroom, house keeping room, kitchen room, swimming pool, and has16

rooms for rent. This floor all rooms have small grass in front of the room for breed any

pets. Price per room is 4,500 baht. In second and third floor have 24 rooms; 20 rooms

are normal rooms and 4 rooms are special rooms in each floor. In fourth floor have 16

special rooms. There are facilities more than normal room and special design. In normal

rooms are 20 square meters and have 9 facilities. For example television, electric fan

and air conditioner, wardrobe, double-size bed, desk, chair, dressing desk, Refrigerator,

and Water heater. In special rooms are 36 square meters and have 10 facilities. We add

“sofa” which a facility in special rooms.

Our service is low price of laundry, WIFI, insurance loss of asset, free repair

service, and small party in some special day. Our special thing is we have water

filtration system and a water reserve tank to reuse the water for ecology.

We choose 3BB broadband for our internet. Cost of dormitory insurance is 3,000 baht.

Electricity price about 3.737 baht per units. Telephone price 100 baht per month.

Investment cost

Land 8,000,000 baht. Building 8,800,000 baht. Swimming pool and equipment

1,223,757 baht. Equipment 3,987,680 baht. Office supplier 68,240 baht. Kitchen and

house keeping 10,535 baht. Laundry room 83,562 baht. And detail of equipment

160,980 baht. Total expense salary of employees is 37,000 baht per month. Swimming

pool maintaining is 5,500-6,500 baht.

108

Financial Plan Source of Fund

We borrow money 22,000,000for this project from AomSin Bank with 6% interest rate

and 20 year about principle paid

Net income

Average net income of our project is about 5 year is 4,00,000

-NPV 1861902.67

-IRR 9.31%

-Payback Period 5 years 256 Days

Our project has a fast payback period if compare with general dormitory. For the

estimate sale of our project it’s rather stable. In long term we can confirm about high

profit.

109

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113

Appendix

0

1000

2000

3000

4000

5000

6000

Nu

mb

er

of

stu

den

tAmount of female student in MFU

2007

2008

2009

2010

female 4330 4951 5513 5923

2007 2008 2009 2010

114

Example of competitor of our dormitory follow this:

No. Name Number of room Price per room

1. Phumipuk 87 2,000Baht

2. Karn 24 1,900 Baht

3. Sirinya 21 1,700-1,900 Baht

4. Rattanakorn 20 1,700 Baht

5. Fah Thai 224 1,600 Baht

6. San Fah Luang 96 2,400-2,500 Baht

7. Chadaporn 48 2,200 Baht

8. Aorapin 54 1,500 Baht

9. Jew Santonkok 18 1,600 Baht

10. Pirom 20 1,500 Baht

11. Thaithanawat 18 1,500-1,800 Baht

12. Aumporn 26 1,600 Baht

13. Sripasang 47 1,800 Baht

14. Numthong tong 24 1,300-1,800 Baht

15. Watcharakul 40 2,000 Baht

16. TK 39 1,800 Baht

17. Doung Keaw 39 1,500-1,800 Baht

18. Fah inn 63 1,600 Baht

19. Phu Tong 32 3,000 Baht

20. Palm 60 4,000-4,800 Baht

21. Chit chat 90 2,200-4,500 Baht

22. Khampai 97 2,500-3,000 Baht

115

1203302 Project Feasibility Study And Evaluation

Present to

Aj.Chaiyawat Thongintr

Present by

Section 2 Tourism Management

Member group

1. Mr.Pattara Dhanarun ID 5131205040

Tel. 085-0351114 E-mail:[email protected]

2. Mr.Likit Boonket ID 5131205049

Tel. 080-8513288 E-mail: [email protected]

3. Miss Nontiya Kanta ID 5131205129


4. Miss Waranan Khampanna ID 5131205177


5. Miss Artittaya Takasem ID 5131205213


mailto:[email protected]




Natural Plus Dorm

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