Natural Hair & Beauty Expo Sponsorship & Advertising Packet

Sponsorship & Advertising Packet

September 28, 2013 Orange County Convention Center, FL

2 NEXT YEAR MARKETING PLANS

WHO WE ARE

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It started with an idea that grew bigger by the minute. Chase Ford Productions, Inc, the company behind the Natural Hair and Beauty Expo, strives to bring innovatively creative and cultural events to the Central Florida community. !

Meet the partners of Chase Ford Productions, Inc!!Donna Benton, has over 20 years experience in corporate event planning, marketing and business development.!!Natashia Ford, a graduate of UCF with a degree in Organizational Communications, has over 15 years experience in corporate communications, public relations, marketing, and event management. !

!Together we deliver !

quality and well orchestrated events! !


EMPOWER

It all started in 2010 with a need for education. A true desire to learn how to manage and care for our natural hair that turned into so much “More Than Hair”. The Natural Hair and Beauty Expo is still a day set to educate and inspire!!!When you know how to care for not only your hair but your overall health and well being you feel empowered. Each workshop offered is designed to empower our attendees. We celebrate who we are and the natural beauty within! !

It's always a mixture

EDUCATE

CELEBRATE

ABOUT THE EXPO

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September 28, 2013

MORE THAN HAIR


THE BREAKDOWN

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Hair & Beauty

Health & Fitness

Financial Wellness

Sisterhood

Motivational

Shopping

Entertainment

Our goal and vision for the 2013 expo is to add additional layers to the event. This

year’s expo will include topics dealing with!!

• Financial wellness!• Relationships!

• Health and Fitness!• Motivational empowerment. !

!We are definitely not our hair so that’s why this event is going to be “More than Hair”. !


SOME OF OUR PAST PRESENTERS

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We take the time to seek out top industry presenters to speak to our attendees. !

!From celebrity stylists, beauty industry

veterans, holistic health professionals, and more! Our workshops have been one of our

biggest keys to success. !

Celebrity stylist, Felicia Leatherwood!

Founder of Nyraju Skincare,!

Juliette Samuel!

Singer, Songwriter, Recording Artist,

Natural Hair Vlogger, Alicia James!

Relationship Expert & Author, !

Dr. Phoenyx Austin!

Salon Owner & Natural Hair Pioneer, !

Anita Hill Moses!


We’ve certainly hit our stride! And with our increased focus on marketing and advertising, our goal is to triple our attendance in 2013. !

WE ARE GROWING!!!

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275

400

825

2010 2011 2012 0

100

200

300

400

500

600

700

800

900 2010 2011 2012

*Chart reflects tickets sold, children 13 & under receive complimentary admission and are not factored into attendance chart. !


OUR ATTENDEES ARE WIDE RANGING

ATTENDEE PROFILE

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70% of our attendees are in the age range of 25-54 97% of our attendees are female. Our attendees come to learn, shop, and enjoy time with like-minded individuals. Our attendees are extremely interested in a holistic approach to health & well being. Our attendees have strong buying power and a willingness to try new products & services.


IT’S ALL ABOUT

THE FEEDBACK

RAVE REVIEWS

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NONPROFIT PARTNER

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This year we are proud to donate a portion of our proceeds to Hair In the Spirit.!!Hair In The Spirit is a 501c3 non-profit organization developing future entrepreneurs. Established December 1, 2001by Faye Bailey, owner of All Dolled Up Salon, with the philosophy to give back to the community in which it serves, HITS (Hair in the Spirit) mission is to empower, train and create jobs. !!To date, HITS have given thousands of dollars in scholarships to underprivileged youth who are pursuing higher learning for colleges and trade schools. HITS tours the world to motivate, educate and empower women and men alike to pursue their dreams and tools for success. We have been a long time supporter of organizations that helps all mankind such as Urban League, Women in Distress, Kids in Distress, African American Library of Broward County, American Cancer Society to name a few. !!For more information visit www.hairinthespirit.com!! !


PHOTO GALLERY

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PHOTO GALLERY

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SPONSORSHIP OPPORTUNITIES

CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES

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With over 1700 expected in attendance, the Natural Hair and Beauty Expo is where you want to see your brand represented. Please see the following outlined sponsorship opportunities. !!

FEATURE PRESENTER WORKSHOP SPONSOR $2450 There is a 6 exclusive sponsorships available for this opportunity. Sponsorship is on a first come first serve basis. * 16x20 display space for vending, advertising, or demonstrations * Logo inclusion on press wall * Company name in the Workshop Title (example, xyz Workshop presented by your company!) * Company logo on guest speaker handouts/materials * Company signage in workshop room * Banner ad on event website for nine months * 1 page ad in Official souvenir event guide * Various mentions via social media and email marketing campaigns * 12 Complimentary tickets to the Expo * Option to introduce the speaker

PRESENTING SPONSOR $6,500 * Exclusive event naming option, such as “More Than Hair” Natural Hair & Beauty Expo presented by your company & Chase Ford Productions * Mention in all radio, television, and press release promotions * 2 Full-page advertisements in the Official Event Guide * 16x20 display space for vending, advertising, or demonstrations * Your organization’s promotional material included in attendee gift bag * Continuous mentions of your business throughout the day * Linkable banner ad on event website to organization’s website for 12 months * Dedicated email blast to our mailing list * Various mentions via social media and email marketing campaigns * Logo inclusion on press wall & staff t-shirts * 25 Complimentary tickets to the Expo


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EVENT STAFF SOUVENIR T-SHIRT SPONSOR $250 * Company logo displayed on every T-shirt worn by our event staff and select quantity distributed as prizes to event attendees. * Business Card sized ad in the Official Event Guide. * Feature on event website as sponsor with linkable logo *4 Complimentary tickets to the Expo * Sponsorship mention on social media sites and email marketing

STAGE SPONSOR $450 * Placement of Company Banners/Signage on and around stage (sponsor to provide banner) *Logo on the official event step & repeat * 2 Complimentary tickets to the Expo * ½ page ad in Official souvenir event guide


SWAG BAG SPONSOR Sample Donation Provide our first 500 attendees with samples of your product or a discount coupon. This is where you want samples of your product to end up...in the hands of our attendees looking to explore new brands. Only the first 500 lucky attendees will receive this coveted bag of goodies. * Sponsor must provide 500 items. * 2 Complimentary tickets to the Expo

RAFFLE SPONSOR Raffle Item (valued at least $100) Provide an gift basket, product, or item to use in our raffles. * Social media mentions while promoting raffle * 2 Complimentary tickets to the Expo

TICKET SPONSOR $500 (pack of 50 tickets, a savings of $250) Purchase a pack of tickets to be used for prizes & promotions. Great offering for your clients * Social media mentions while promoting the ticket giveaway * Dedicated email blast advertising your ticket giveaway * Logo on the official event step & repeat * ½ page ad in Official souvenir event guide

CHASE FORD PRODUCTIONS ADVERTISING OPPORTUNITIES 16

ADVERTISING OPPORTUNITIES

CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES 17

PRESS WALL ADVERTISER $125 * Logo on the official event step & repeat

EVENT GUIDE ADVERTISING Attendees will take home a Natural Hair and Beauty Expo souvenir event guide to review the information they learned so why not leave a lasting impression by placing an advertisement for your company or product?

Full Color Ad Rates Inside /Back, or Back Cover $175

Full Page Ad $125 Half Page Ad $ 75

Business Card Ad $ 55 Salon Listing $ 35

All advertisers will also receive recognition on the event website and social media outlets. Ad Sizes Full Page: 5" w X 8" h (vertical/portrait document orientation) Half Page: 5" w X 3.875" h (horizontal/landscape document orientation) Business Card: 3.5" w X 2" h (horizontal/landscape document orientation) Salon Listing: Business Name or Stylist, address, phone, website, email General Art Specifications All graphics (logos, photos, etc.) must be at least 300 dpi (resolution) or at least 500KB (file size) Ads must be in PDF or JPEG format Ads must be in CMYK color mode (not RGB color) **Salons if you purchase an ad other than the Salon Listing please provide at least one photo of either a hairstyle or salon exterior/interior shot** Artwork submission deadline: September 8, 2013 Please submit all camera ready artwork to [email protected]

CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES 18

Let’s get started! Select the link below or copy and paste it into your browser. We look forward to working with you!

http://naturalhair.wufoo.com/forms/sponsorship-advertising-application/

Had something else in mind regarding sponsorship? Contact us!

We can create a custom packet for your branding and budgeting needs.

GET STARTED!

CHASE FORD PRODUCTIONS

CONTACT US

Natashia [email protected]!

407-448-4902!

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Donna [email protected]!

407-474-8507!

2875 S. Orange Avenue 500-500!Orlando, FL 32806

Natural Hair & Beauty Expo Sponsorship & Advertising Packet

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