Nativi Digitali online (kids behavior related to mobile & socialmedia)
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Millennial Generation online
Mirko Lalli
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Mirko Lalli
CMO Fondazione Sistema Toscana
WELCOME
@mkl
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Sonia Livingstone, Leslie
Haddon, Anke Görzi
g
and Kjartan Ó
lafsson,
with
members
of the
EU Kids Onlin
e Network
www.eukidsonline.net
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the w
orld
UNP
LUGG
ED
International Center for Media & the Public Affairs
(ICMPA) in partnership con la Salzburg Academy on Media & Global Change.
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“We feel the need to be plugged in to media all day long. Our lives basically revolve around
it. It is the way we are informed about news, about gossip, the way we communicate with
friends and plan our days.” — UK
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http://www.youtube.com/watch?v=mCUCZCBso_w
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“One friend, after reading my Facebook status saying I would be incommunicado for 24 hours, asked me: ‘What possessed you to commit this temporary suicide?’” — USA
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Social networking sites enable children to communicate and have fun with their
friends, but not everyone has the digital skills to manage privacy and personal disclosure.
EU K
ids O
nlin
e
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http://www.youtube.com/watch?v=OI5WN35k5jY
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75% of childrenMost children use the internet interactively
for communication (social networking, instant messaging, email) and reading/
watching the news. This captures the activities of two thirds of 9-10 year olds but
just a quarter of 15-16 year olds. Only half of children in Austria, Germany, Greece, Ireland,
Italy, Poland and Turkey reach this step.
EU K
ids O
nlin
e
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• 38% 9-12 year olds and 77% 13-16 year olds have a profile on a social networking site.
• 20% 9-12 year olds and 46% 13-16 year olds use Facebook as their main SNS.
• In countries where the dominant SNS has no age restrictions, younger children seem more likely to use SNSs.
• 27% of 9-12 year olds display an incorrect age on their SNS profile.
EU K
ids O
nlin
e
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“Although 24-hour no contact with media made me very uncomfortable, I started to
reflect on my life. Do we live for the media, or for ourselves? We need to make the right
choice.” — China
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!!!
!!!!! !
“addiction” grid
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Tutti i partecipanti sono diventati consciamente consapevoli di "dipendere" dai media e di avere avuto conseguenze rilevanti, per lo più negativamente, sul proprio stato d'animo durante le 24 ore dell'esperimento.
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Gli studenti hanno definito il cellulare un'estensione del proprio corpo e della propria personalità senza il quale la vita è inimmaginabile ed hanno dichiarato che tecnologia, Internet e social media sono essenziali per costruire e gestire le amicizie e la vita sociale.
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I sentimenti comuni a tutti i partecipanti all'esperimento dopo qualche ora dall'inizio della prova erano per lo più noia e vuoto esistenziale, molti hanno volontariamente interrotto l'esperimento.
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Il telefonino rappresenta una fonte insostituibile di sicurezza.
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La sovraesposizione mediatica massiccia provoca nei giovani il rigetto dalle news
tradizionali: le notizie arrivano loro attraverso i loro telefoni cellulari o su Internet, attraverso messaggi di testo, Facebook, Twitter, chat, IM
di Skype, QQ, email, ecc., non da fonti autorevoli, ma per lo più dalla rete di amici.
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#sucate
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#tunnelgelmini
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http://news.google.it/nwshp?q=tunnel+gelmini&hl=it&tab=wn
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trends
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Social media and personal communications will be mobile.
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One social network to rule them all.
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Location! Location! Location!
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Personal
messaging will move to social
networks.
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The home page will be a social network.
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http://www.youtube.com/watch?v=R4vkVHijdQk
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Mirko Lalli
mirko.lalli
Fondazione Sistema Toscana
+39 334 6677651
mirko.lalli
www.mirkolalli.net
@mkl
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(c) & Reference:
www.eukidsonline.net
http://blog.nielsen.com/nielsenwire/reports/nielsen_howteensusemedia_june09.pdf
http://theworldunplugged.wordpress.com/
http://www.slideshare.net/pk2000/17-social-media-marketing-trends-for-2011
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Mirko Lalli è Responsabile Marketing e Comunicazione di Fondazione Sistema Toscana e dei brand collegati (www.intoscana.it, ToscanaLab, ecc.)Esperto di comunicazione e marketing digitale è l’ideatore e il coordinatore dei progetti di marketing non convenzionale sul web e i Social Media.
Mirko Lalli ha sempre lavorato nel campo delle nuove tecnologie e della comunicazione, coniugando la formazione umanistica, l’esperienza di marketing, con la passione per il mondo Internet e i Nuovi Media; prima dell’esperienza attuale ha lavorato nel Gruppo GIUNTI, dopo una lunga esperienza come consulente.
Speaker e docente di dinamiche, tecnologiche, sociali e di marketing, legate alla comunicazione sul web2.0, i Social Media, il web marketing, e quanto ruota attorno alla comunicazione digitale tra convergenza e crossmedialità.
Ha ideato e coordina il progetto “ToscanaLab” (www.toscanalab.it), è nella task-force della campagna di marketing e promozione turistica della Regione Toscana “Voglio Vivere Così“, per la quale ha ideato la Digital Strategy coordinando anche le attività di web-marketing e i lavori del “Socialmedia Team”.
• Insegna nel Master in Social Media Marketing dell’Università IULM di Milano e dall’edizione 2010 oltre a far parte del corpo docente è membro del Comitato Scientifico.
• Docente nel Master in Comunicazione d’Impresa dell’Università di Siena• Vice Presidente ToscanaIN• Membro del Comitato Innovazione Turismo del Ministero del Turismo
my profile on LinkedIn: http://www.linkedin.com/in/mirkolallimy profile on facebook: http://www.facebook.com/mirkolalli
my profile on Plaxo: http://mirkolalli.myplaxo.commy corporate blog: http://blog.intoscana.it/intoscanatrepuntozero/
my Twitter: http://twitter.com/mkldigg: http://digg.com/users/mirkolalliTumblr: http://mirkolalli.tumblr.com/
FriendFeed: http://friendfeed.com/mirkolalliaddict-o-matic: http://addictomatic.com/topic/mirko+lalli
Responsabile Marketing e Comunicazione@ Fondazione Sistema Toscana
[email protected]. 055.271991 fax. 055.2657496via De’Sassetti, 6 – 50123 Firenze
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