Native Advertising Presentation Slides

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    17-Feb-2017
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    Marketing

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Transcript of Native Advertising Presentation Slides

  • WHAT YOU SEE IS WHAT WE GET

    Masterclassing:Cannes Lions 2016

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  • 2

  • BRANDS ONLY HAVE 9 SECONDSto grab a consumers attention

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  • IMAGES ARE IMPORTANT

    HUMANS PROCESS IMAGES 60,000x FASTERthan text

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  • GUMGUMS MISSIONis to add value to every connected image

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  • WHERE ARE CONNECTED IMAGES?

    Editorial

    Social

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  • BEING VIEWABLE IS NOT THE SAME AS BEING SEEN

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  • Native

    OUR PRODUCT FAMILIES

    In-Image

    Native Ad

    In-Screen Creative Gallery

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  • WHAT WE DO

    AdvertisingOur ads are served in-line with content, where users attention is already focused

    Visual IntelligenceWe scour media For all images that relate to your brand

    Site MonetizationWe help publishers turn images into sources of revenue

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  • ADVERTISING

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  • COMPUTER VISION

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    Image Recognition at work

  • PREMIUM PLATFORM

    400MGLOBAL REACH

    10BMONTHLY IMPRESSIONS

    2K+PREMIUM PROPERTIES

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  • OUR UNITS

  • CARMAX

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  • LAYS PREMIUM PROGRAMMATIC

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  • THE MINDY PROJECT (HULU)

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  • NEIMAN MARCUS

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  • APPENDIX

  • BRAND SAFETY

    DoubleVerfiy'sBrandShield on every campaign

    Explicit Semantic Analysis

    Key Word Extraction

    Threat, Event and Page Classification

    1

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    GumGum's image recognition technology also acts as a brand safety net, by being able to detect images with nudity, tornadoes, etc.

    Additionally, We Utilize:

  • THANK YOU!Phil SchraederPhil@gumgum.com310.260.9666

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