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    06-Jul-2015
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Let you brand become a storyteller on UrbanKid.ro, a love-mark among Romanian parents. Better quality version here https://speakerdeck.com/mihai/native-advertising-on-urbankid-dot-ro

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  • 1. Native Advertisingon

2. Native Advertising your brand as a storyteller initiate conversations with establishedparents community project is immune to banner blindness authentic presence, perfectly integratedwith content its like one virtual brand store onurbankid.ro 3. Reserved header box ALL SITE permanentdisplay click tracking responsive -automatic resizeon desktop/tablet/mobile just a mockup 4. Dedicated article section your section, your header customised header (section +all articles) urbankid.ro/brand vanity URL just a mockup 5. Your section sidebar your section, yoursidebar integrateanything - leadgeneration forms,Facebook likebox, banners just a mockup 6. Your author box all articles signed by you author box allows description,latest posts, social media links just a mockup 7. Why? talk actively with smartest parents community for at least 2 months - longerpartnerships encouraged publish as many articles as you like - written by you or let us write them foryou spice them up with games or sweepstakes, generate leads and testimonials get your products & services tested and reviews by YOUR audience we make sure all articles are sticky on homepage for 2 days after publication we promote each article on our Facebook page with several posts tomaximise engagement 8. Examples http://www.urbankid.ro/juniori-bucatarie http://www.urbankid.ro/lego http://www.urbankid.ro/appleTrusted by 9. AboutProject idea born in September 2009. Go-live date: 15th December 2009Main concept: Collective positive parenting blog. Motto: Its fun to be a parentMission: Learn about the positive stuff you can try out with your little ones, on time and not after they aretoo old. Be a conscious/aware and awake parent, consider the uniqueness of your child and takeinformed decisions. Integrate the time spent with your kid in your social life by finding cool child friendlyplaces and activities.Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do withyour child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games,toysWebstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents BlogsUrbanKid.ro has kids:Comunicate.UrbanKid.ro press releases for parentsPuidecompuneri.UrbanKid.ro empowers children's creative writing skills adoptedcuca.UrbanKid.ro curated video content for kids (age filtering) and parents.UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro,homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro 10. Audience 11. DemographicsMonthly family net income:600 - 1200 (32%)Over 1200 (25%)Online shopping children product/services Yes (66%)Children:One child (60%)Two or more (19%)Children age group:0-3 years (52%)4-6 years (28%)Gender: female (87%)Age group:30-34 years (52%)26-29 years (21%)Marital status: married (71%)Location: Bucharest (71%)Education:University degree (58%)Master degree/PhD (25%)Ocupation:Stay at home mother (33%)Specialist / Manager (18%)Self conducted market research via: Cine esti? 12. Social MediaFacebook Pinterest Newsletter2287 subscribers44% open rate19% click rate17 boards302 pins1030 followers18,173 likes11,000 dailyorganic reachTwitter11,6k tweets51 following902 followersFoursquare250 followerson our childfriendly placestips 13. A true love-mark, UrbanKid.ro has the mission to help earlyparents become better parents, be more conscious about theuniqueness of their child and keep them informed by takingadvantage of everything that has been researched and up todate as opposed of being hung up in old pesky parentinghabits that damage children growth and education.If one could improve the way we understand our children andraise them into the adults they should become, that couldchange the world. That simple. 14. Lets talk!mihai.dragomirescu@gmail.com0723 68 78 58