NationalTrackingPoll#200119 January09-11,2020 ... · NationalTrackingPoll#200119 January09-11,2020...

National Tracking Poll #200119January 09-11, 2020

Crosstabulation Results

Methodology:This poll was conducted between January 9-January 11, 2020 among a national sample of 2199Adults. The interviews were conducted online and the data were weighted to approximate a targetsample of Adults based on age, educational attainment, gender, race, and region. Results from thefull survey have a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR5_1: How often do you listen to music via each of the following? Streaming services,like Apple Music or Spotify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

2 Table HR5_2: How often do you listen to music via each of the following? The radio . . . . 13

3 Table HR5_3: How often do you listen to music via each of the following? Vinyl records . . . 18

4 Table HR5_4: How often do you listen to music via each of the following? CDs . . . . . . . 23

5 Table HR5_5: How often do you listen to music via each of the following? Online videos, likeYouTube or Vimeo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

6 Table HR5_6: How often do you listen to music via each of the following? Cassette tapes . . 33

7 Table HR5_7: How often do you listen to music via each of the following? 8-track tapes . . . 38

8 TableHR5_8: How often do you listen to music via each of the following? Satellite radio, suchas XM Satellite Radio or Sirius Satellite Radio . . . . . . . . . . . . . . . . . . . . . . . . . 43

9 TableHR6_1_1NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify While working . . . . . . . . . 48

10 TableHR6_1_2NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify While driving . . . . . . . . . 53

11 TableHR6_1_3NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify While working out . . . . . . . 58

12 TableHR6_1_4NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify During my free time . . . . . . 63

13 TableHR6_1_5NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify With friends . . . . . . . . . . 68

14 TableHR6_1_6NET:And where do you listen to each of the following? For each, please selectall that apply. Streaming services, like Apple Music or Spotify Other . . . . . . . . . . . . . 73

15 TableHR6_2_1NET:And where do you listen to each of the following? For each, please selectall that apply. The radio While working . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

16 TableHR6_2_2NET:And where do you listen to each of the following? For each, please selectall that apply. The radio While driving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83

17 TableHR6_2_3NET:And where do you listen to each of the following? For each, please selectall that apply. The radio While working out . . . . . . . . . . . . . . . . . . . . . . . . . . 88

18 TableHR6_2_4NET:And where do you listen to each of the following? For each, please selectall that apply. The radio During my free time . . . . . . . . . . . . . . . . . . . . . . . . . 93

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National Tracking Poll #200119, January, 2020

19 TableHR6_2_5NET:And where do you listen to each of the following? For each, please selectall that apply. The radio With friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98

20 TableHR6_2_6NET:And where do you listen to each of the following? For each, please selectall that apply. The radio Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

21 TableHR6_3_1NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records While working . . . . . . . . . . . . . . . . . . . . . . . . . . 108

22 TableHR6_3_2NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records While driving . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

23 TableHR6_3_3NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records While working out . . . . . . . . . . . . . . . . . . . . . . . . 116

24 TableHR6_3_4NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records During my free time . . . . . . . . . . . . . . . . . . . . . . . . 120

25 TableHR6_3_5NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records With friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124

26 TableHR6_3_6NET:And where do you listen to each of the following? For each, please selectall that apply. Vinyl records Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

27 TableHR6_4_1NET:And where do you listen to each of the following? For each, please selectall that apply. CDs While working . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132

28 TableHR6_4_2NET:And where do you listen to each of the following? For each, please selectall that apply. CDs While driving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137

29 TableHR6_4_3NET:And where do you listen to each of the following? For each, please selectall that apply. CDs While working out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

30 TableHR6_4_4NET:And where do you listen to each of the following? For each, please selectall that apply. CDs During my free time . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

31 TableHR6_4_5NET:And where do you listen to each of the following? For each, please selectall that apply. CDs With friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152

32 TableHR6_4_6NET:And where do you listen to each of the following? For each, please selectall that apply. CDs Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157

33 TableHR6_5_1NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo While working . . . . . . . . . . . . . 162

34 TableHR6_5_2NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo While driving . . . . . . . . . . . . . . 167

35 TableHR6_5_3NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo While working out . . . . . . . . . . . 172

36 TableHR6_5_4NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo During my free time . . . . . . . . . . 177

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37 TableHR6_5_5NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo With friends . . . . . . . . . . . . . . . 182

38 TableHR6_5_6NET:And where do you listen to each of the following? For each, please selectall that apply. Online videos, like YouTube or Vimeo Other . . . . . . . . . . . . . . . . . . 187

39 TableHR6_6_1NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes While working . . . . . . . . . . . . . . . . . . . . . . . . . . 192

40 TableHR6_6_2NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes While driving . . . . . . . . . . . . . . . . . . . . . . . . . . 196

41 TableHR6_6_3NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes While working out . . . . . . . . . . . . . . . . . . . . . . . . 200

42 TableHR6_6_4NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes During my free time . . . . . . . . . . . . . . . . . . . . . . . 204

43 TableHR6_6_5NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes With friends . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

44 TableHR6_6_6NET:And where do you listen to each of the following? For each, please selectall that apply. Cassette tapes Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

45 TableHR6_7_1NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes While working . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

46 TableHR6_7_2NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes While driving . . . . . . . . . . . . . . . . . . . . . . . . . . . 218

47 TableHR6_7_3NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes While working out . . . . . . . . . . . . . . . . . . . . . . . . 220

48 TableHR6_7_4NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes During my free time . . . . . . . . . . . . . . . . . . . . . . . . 222

49 TableHR6_7_5NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes With friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224

50 TableHR6_7_6NET:And where do you listen to each of the following? For each, please selectall that apply. 8-track tapes Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226

51 TableHR6_8_1NET:And where do you listen to each of the following? For each, please selectall that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio While working 228

52 TableHR6_8_2NET:And where do you listen to each of the following? For each, please selectall that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio While driving 233

53 Table HR6_8_3NET: And where do you listen to each of the following? For each, pleaseselect all that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio Whileworking out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238

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54 TableHR6_8_4NET:And where do you listen to each of the following? For each, please selectall that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio During myfree time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243

55 TableHR6_8_5NET:And where do you listen to each of the following? For each, please selectall that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio With friends 248

56 TableHR6_8_6NET:And where do you listen to each of the following? For each, please selectall that apply. Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio Other . . . 253

57 TableHR7_1: Andwhere do youmost often listen to each of the following? Streaming services,like Apple Music or Spotify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258

58 Table HR7_2: And where do you most often listen to each of the following? The radio . . . . 263

59 Table HR7_3: And where do you most often listen to each of the following? Vinyl records . . 268

60 Table HR7_4: And where do you most often listen to each of the following? CDs . . . . . . . 272

61 Table HR7_5: And where do you most often listen to each of the following? Online videos,like YouTube or Vimeo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277

62 Table HR7_6: And where do you most often listen to each of the following? Cassette tapes . 282

63 Table HR7_7: And where do you most often listen to each of the following? 8-track tapes . . 286

64 Table HR7_8: And where do you most often listen to each of the following? Satellite radio,such as XM Satellite Radio or Sirius Satellite Radio . . . . . . . . . . . . . . . . . . . . . . 289

65 Table HR8: No matter how often you listen to music via the following, which is your favoriteway to listen to music? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294

66 Table HR10_1: Do you have a favorable or unfavorable impression of each of the followingmusicians? Bon Iver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

67 Table HR10_2: Do you have a favorable or unfavorable impression of each of the followingmusicians? Billie Eilish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306

68 Table HR10_3: Do you have a favorable or unfavorable impression of each of the followingmusicians? Ariana Grande . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 311

69 Table HR10_4: Do you have a favorable or unfavorable impression of each of the followingmusicians? H.E.R. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316

70 Table HR10_5: Do you have a favorable or unfavorable impression of each of the followingmusicians? Khalid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321

71 Table HR10_6: Do you have a favorable or unfavorable impression of each of the followingmusicians? Lil Nas X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326

72 Table HR10_7: Do you have a favorable or unfavorable impression of each of the followingmusicians? Billy Ray Cyrus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331

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73 Table HR10_8: Do you have a favorable or unfavorable impression of each of the followingmusicians? Lizzo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336

74 Table HR10_9: Do you have a favorable or unfavorable impression of each of the followingmusicians? Post Malone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341

75 Table HR10_10: Do you have a favorable or unfavorable impression of each of the followingmusicians? Swae Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346

76 Table HR10_11: Do you have a favorable or unfavorable impression of each of the followingmusicians? Lana Del Rey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351

77 Table HR10_12: Do you have a favorable or unfavorable impression of each of the followingmusicians? Vampire Weekend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 356

78 Table HR10_13: Do you have a favorable or unfavorable impression of each of the followingmusicians? Black Pumas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361

79 Table HR10_14: Do you have a favorable or unfavorable impression of each of the followingmusicians? Maggie Rogers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 366

80 Table HR10_15: Do you have a favorable or unfavorable impression of each of the followingmusicians? Rosalia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371

81 Table HR10_16: Do you have a favorable or unfavorable impression of each of the followingmusicians? Tank and the Bangas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 376

82 Table HR10_17: Do you have a favorable or unfavorable impression of each of the followingmusicians? Yola . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 381

83 Table HR10_18: Do you have a favorable or unfavorable impression of each of the followingmusicians? Taylor Swift . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 386

84 Table HR11_1: How often do you do each of the following? Buy a music album . . . . . . . 391

85 Table HR11_2: How often do you do each of the following? Stream an entire music album . 396

86 Table HR11_3: How often do you do each of the following? Listen to a music album fromstart to nish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401

87 Table HR11_4: How often do you do each of the following? Buy a music single . . . . . . . 406

88 Table HR12_1: Do you agree or disagree with the following statements? My favorite songsrarely get nominated for awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 411

89 Table HR12_2: Do you agree or disagree with the following statements? Awards shows rarelyhonor popular music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 416

90 Table HR12_3: Do you agree or disagree with the following statements? Musicians shouldrelease full albums instead of just singles . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421

91 Table HR12_4: Do you agree or disagree with the following statements? Musicians shouldrelease just singles instead of full albums . . . . . . . . . . . . . . . . . . . . . . . . . . . . 426

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92 Table HR12_5: Do you agree or disagree with the following statements? I prefer to listen to amusician’s single rather than a full music album . . . . . . . . . . . . . . . . . . . . . . . . 431

93 Table HR12_6: Do you agree or disagree with the following statements? I prefer musiciansrelease the top singles before they release their full music album . . . . . . . . . . . . . . . . 436

94 Table HR13: How likely is it that you will watch the 62nd Grammy Awards on January 26th? 441

95 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 446

96 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 451

97 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 457

98 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 463

99 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 468

100 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 473

101 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film 478

102 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 483

103 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music488

104 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 493

105 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 498

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Crosstabulation Results by Respondent Demographics

Table HR5_1: How often do you listen to music via each of the following?Streaming services, like Apple Music or Spotify

Demographic Every day

Severaltimes perweek

About onceper week

Severaltimes permonth

About onceper month

Less oftenthan onceper month Never Total N

Adults 24% (523) 16% (343) 6% (139) 5% (118) 4% (79) 8% (165) 38% (831) 2199Gender: Male 23% (245) 14% (153) 7% (76) 6% (59) 4% (41) 6% (69) 40% (419) 1061Gender: Female 24% (278) 17% (190) 6% (63) 5% (59) 3% (38) 8% (96) 36% (412) 1138Age: 18-29 51% (217) 19% (80) 5% (22) 4% (16) 1% (3) 5% (22) 16% (66) 426Age: 30-44 32% (187) 19% (112) 7% (39) 7% (39) 5% (32) 6% (35) 24% (142) 587Age: 45-54 18% (62) 18% (63) 10% (35) 6% (23) 5% (19) 6% (19) 37% (129) 351Age: 55-64 10% (41) 13% (51) 6% (23) 4% (15) 3% (12) 13% (50) 52% (207) 400Age: 65+ 4% (16) 8% (36) 5% (20) 6% (25) 3% (14) 9% (39) 66% (286) 436Generation Z: 18-22 51% (83) 15% (24) 8% (13) 2% (4) — (1) 4% (7) 18% (29) 161Millennial: Age 23-38 40% (255) 22% (139) 5% (31) 5% (33) 4% (27) 6% (37) 19% (123) 645Generation X: Age 39-54 23% (128) 17% (92) 9% (51) 7% (41) 5% (26) 6% (33) 33% (186) 557Boomers: Age 55-73 7% (51) 11% (83) 6% (41) 5% (34) 3% (24) 12% (84) 56% (410) 728PID: Dem (no lean) 29% (221) 16% (121) 5% (41) 4% (28) 4% (26) 7% (52) 35% (264) 754PID: Ind (no lean) 23% (165) 16% (117) 5% (37) 6% (40) 3% (21) 9% (62) 38% (276) 718PID: Rep (no lean) 19% (137) 14% (105) 8% (61) 7% (50) 4% (32) 7% (51) 40% (291) 727PID/Gender: DemMen 31% (109) 14% (49) 8% (29) 3% (11) 4% (13) 5% (18) 35% (124) 353PID/Gender: DemWomen 28% (112) 18% (72) 3% (12) 4% (17) 3% (14) 9% (35) 35% (140) 401PID/Gender: Ind Men 22% (73) 14% (47) 4% (12) 7% (22) 4% (12) 7% (25) 43% (145) 337PID/Gender: Ind Women 24% (92) 18% (70) 7% (25) 5% (18) 2% (9) 10% (37) 34% (131) 381PID/Gender: Rep Men 17% (63) 15% (56) 9% (34) 7% (26) 4% (16) 7% (26) 40% (150) 371PID/Gender: Rep Women 21% (74) 14% (49) 7% (27) 7% (24) 4% (16) 7% (25) 40% (141) 356Ideo: Liberal (1-3) 30% (182) 20% (122) 6% (37) 4% (27) 5% (28) 7% (43) 28% (173) 610Ideo: Moderate (4) 23% (125) 14% (78) 5% (27) 5% (28) 3% (16) 6% (34) 43% (231) 539Ideo: Conservative (5-7) 17% (129) 13% (99) 8% (62) 7% (49) 3% (23) 7% (54) 44% (325) 741Educ: < College 23% (348) 14% (215) 6% (90) 5% (81) 4% (56) 8% (123) 40% (598) 1511Educ: Bachelors degree 27% (118) 19% (83) 7% (33) 5% (22) 4% (17) 6% (26) 33% (146) 444Educ: Post-grad 23% (57) 18% (45) 7% (16) 6% (15) 3% (6) 7% (16) 36% (88) 244

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Table HR5_1




About onceper week


About onceper month


Adults 24% (523) 16% (343) 6% (139) 5% (118) 4% (79) 8% (165) 38% (831) 2199Income: Under 50k 23% (282) 14% (168) 5% (57) 5% (61) 4% (53) 8% (101) 41% (499) 1221Income: 50k-100k 26% (184) 17% (120) 7% (50) 6% (42) 3% (21) 6% (43) 35% (245) 705Income: 100k+ 21% (57) 20% (55) 12% (32) 5% (15) 2% (6) 8% (21) 32% (87) 272Ethnicity: White 21% (366) 15% (266) 7% (115) 6% (98) 4% (70) 8% (129) 39% (677) 1721Ethnicity: Hispanic 42% (148) 14% (49) 7% (23) 5% (19) 2% (5) 4% (15) 26% (90) 349Ethnicity: Afr. Am. 28% (75) 20% (54) 5% (13) 5% (13) 1% (3) 8% (21) 35% (95) 274Ethnicity: Other 40% (82) 11% (23) 5% (11) 3% (7) 3% (6) 7% (15) 29% (60) 204All Christian 19% (190) 15% (146) 6% (60) 6% (64) 4% (38) 7% (68) 42% (417) 984All Non-Christian 26% (23) 18% (16) 9% (8) 2% (2) 2% (1) 6% (5) 37% (33) 90Atheist 39% (41) 19% (21) 2% (3) 5% (6) 4% (4) 2% (2) 29% (31) 107Agnostic/Nothing in particular 26% (268) 16% (160) 7% (68) 5% (46) 4% (36) 9% (90) 34% (349) 1018Religious Non-Protestant/Catholic 25% (27) 19% (19) 8% (9) 2% (2) 1% (1) 5% (5) 40% (41) 105Evangelical 22% (131) 12% (73) 7% (42) 8% (47) 5% (27) 9% (54) 37% (215) 590Non-Evangelical 22% (169) 15% (119) 6% (48) 5% (42) 4% (30) 7% (56) 41% (317) 781Community: Urban 33% (186) 16% (89) 6% (31) 4% (23) 3% (19) 6% (33) 32% (181) 562Community: Suburban 20% (197) 16% (160) 7% (70) 6% (59) 3% (34) 8% (78) 39% (383) 981Community: Rural 21% (140) 14% (94) 6% (37) 6% (36) 4% (27) 8% (54) 41% (267) 655Employ: Private Sector 31% (225) 22% (155) 6% (46) 5% (39) 3% (19) 6% (43) 26% (189) 716Employ: Government 37% (46) 15% (19) 7% (9) 3% (3) 3% (3) 8% (10) 27% (34) 124Employ: Self-Employed 18% (38) 17% (36) 11% (22) 4% (8) 6% (13) 6% (13) 38% (79) 209Employ: Homemaker 20% (27) 20% (27) 5% (6) 7% (10) 3% (4) 10% (14) 35% (47) 135Employ: Retired 6% (28) 8% (42) 5% (27) 5% (27) 4% (19) 10% (47) 62% (305) 494Employ: Unemployed 22% (51) 15% (35) 3% (7) 7% (17) 6% (13) 7% (17) 39% (90) 229Employ: Other 28% (54) 9% (18) 6% (11) 5% (9) 4% (8) 8% (15) 40% (75) 189Military HH: Yes 19% (69) 11% (39) 7% (25) 6% (21) 3% (10) 10% (36) 45% (162) 362Military HH: No 25% (454) 17% (304) 6% (114) 5% (97) 4% (69) 7% (129) 36% (669) 1837RD/WT: Right Direction 20% (168) 15% (125) 8% (67) 6% (52) 4% (32) 7% (57) 41% (355) 856RD/WT: Wrong Track 26% (355) 16% (219) 5% (72) 5% (66) 4% (47) 8% (108) 35% (476) 1343


10





About onceper week


About onceper month


Adults 24% (523) 16% (343) 6% (139) 5% (118) 4% (79) 8% (165) 38% (831) 2199Trump Job Approve 19% (174) 14% (127) 8% (71) 7% (62) 4% (36) 7% (68) 42% (382) 921Trump Job Disapprove 27% (324) 17% (204) 5% (59) 4% (49) 3% (39) 7% (88) 35% (416) 1179Trump Job Strongly Approve 20% (106) 12% (65) 7% (39) 7% (37) 4% (20) 6% (33) 44% (233) 534Trump Job Somewhat Approve 18% (68) 16% (62) 8% (32) 6% (25) 4% (16) 9% (34) 39% (150) 387Trump Job Somewhat Disapprove 22% (53) 18% (42) 6% (14) 4% (10) 6% (14) 8% (19) 36% (86) 237Trump Job Strongly Disapprove 29% (271) 17% (162) 5% (45) 4% (39) 3% (26) 7% (69) 35% (330) 942Favorable of Trump 19% (174) 14% (131) 8% (71) 6% (55) 4% (35) 7% (68) 42% (383) 917Unfavorable of Trump 28% (323) 17% (198) 5% (62) 4% (51) 4% (41) 7% (84) 34% (392) 1151Very Favorable of Trump 18% (101) 13% (75) 7% (41) 7% (40) 4% (21) 7% (40) 43% (241) 558Somewhat Favorable of Trump 20% (73) 16% (56) 8% (30) 4% (16) 4% (14) 8% (28) 40% (143) 359Somewhat Unfavorable of Trump 24% (44) 18% (33) 5% (9) 6% (10) 5% (9) 8% (16) 35% (66) 188Very Unfavorable of Trump 29% (278) 17% (165) 5% (52) 4% (41) 3% (31) 7% (68) 34% (327) 963#1 Issue: Economy 25% (144) 18% (103) 10% (56) 5% (31) 3% (18) 7% (39) 31% (179) 568#1 Issue: Security 18% (95) 13% (71) 8% (41) 6% (30) 4% (22) 8% (42) 44% (232) 532#1 Issue: Health Care 24% (91) 17% (65) 4% (14) 5% (19) 4% (14) 11% (43) 36% (137) 384#1 Issue: Medicare / Social Security 7% (18) 10% (27) 6% (17) 4% (12) 4% (11) 8% (20) 61% (162) 267#1 Issue: Women’s Issues 43% (50) 16% (19) 1% (1) 10% (12) 3% (3) 5% (6) 21% (24) 115#1 Issue: Education 47% (44) 28% (26) 3% (3) 3% (3) 3% (2) 7% (6) 10% (9) 94#1 Issue: Energy 34% (41) 16% (19) 4% (5) 3% (3) 4% (5) 4% (5) 35% (42) 120#1 Issue: Other 33% (40) 12% (14) 2% (2) 7% (8) 4% (4) 4% (5) 39% (46) 1192018 House Vote: Democrat 25% (190) 19% (142) 5% (39) 4% (30) 3% (24) 7% (52) 37% (277) 7542018 House Vote: Republican 18% (119) 14% (95) 8% (54) 7% (46) 3% (21) 7% (49) 43% (295) 6802018 House Vote: Someone else 21% (17) 22% (18) 4% (3) 4% (3) 6% (5) 11% (9) 32% (27) 822016 Vote: Hillary Clinton 23% (165) 19% (137) 6% (40) 4% (31) 3% (24) 8% (54) 36% (257) 7062016 Vote: Donald Trump 16% (111) 14% (95) 8% (55) 7% (47) 4% (27) 7% (48) 44% (305) 6872016 Vote: Other 20% (27) 23% (31) 6% (8) 5% (7) 4% (6) 9% (12) 33% (46) 1382016 Vote: Didn’t Vote 33% (217) 12% (80) 6% (37) 5% (32) 3% (23) 8% (51) 34% (223) 663Voted in 2014: Yes 18% (234) 16% (211) 6% (83) 6% (74) 3% (45) 8% (101) 43% (554) 1302Voted in 2014: No 32% (290) 15% (132) 6% (56) 5% (44) 4% (35) 7% (64) 31% (277) 897



11

Table HR5_1




About onceper week


About onceper month


Adults 24% (523) 16% (343) 6% (139) 5% (118) 4% (79) 8% (165) 38% (831) 21992012 Vote: Barack Obama 22% (186) 18% (150) 6% (54) 5% (38) 3% (28) 7% (61) 38% (319) 8362012 Vote: Mitt Romney 13% (66) 13% (66) 8% (40) 7% (34) 3% (18) 8% (42) 48% (242) 5082012 Vote: Other 14% (12) 15% (13) 5% (4) 8% (7) 9% (7) 7% (6) 42% (36) 842012 Vote: Didn’t Vote 34% (260) 15% (115) 5% (39) 5% (37) 3% (27) 7% (56) 31% (234) 7664-Region: Northeast 20% (77) 16% (64) 6% (24) 6% (25) 5% (19) 9% (37) 37% (147) 3934-Region: Midwest 21% (97) 17% (78) 5% (24) 6% (30) 2% (11) 7% (34) 41% (188) 4624-Region: South 24% (198) 16% (130) 7% (56) 5% (41) 4% (32) 7% (56) 38% (312) 8244-Region: West 29% (152) 14% (72) 7% (35) 4% (22) 3% (18) 7% (37) 35% (184) 520Watch TV: Every day 26% (269) 15% (159) 5% (56) 4% (47) 3% (30) 8% (83) 38% (393) 1037Watch TV: Several times per week 27% (141) 22% (115) 5% (27) 6% (33) 3% (18) 7% (35) 29% (155) 524Watch TV: About once per week 24% (40) 18% (30) 13% (21) 8% (12) 3% (6) 6% (10) 27% (45) 165Watch TV: Several times per month 15% (19) 17% (22) 11% (13) 5% (6) 8% (10) 4% (6) 39% (50) 127Watch TV: About once per month 34% (23) 8% (5) 9% (6) 7% (4) 7% (5) 7% (5) 29% (19) 67Watch TV: Less often than once per month 12% (10) 8% (6) 14% (11) 9% (7) 5% (4) 11% (9) 41% (32) 79Watch TV: Never 10% (21) 2% (5) 2% (4) 4% (8) 4% (7) 9% (18) 68% (137) 200Watch Movies: Every day 41% (147) 13% (46) 4% (14) 5% (19) 3% (12) 6% (22) 27% (95) 354Watch Movies: Several times per week 24% (144) 21% (126) 6% (38) 7% (43) 2% (14) 7% (39) 32% (188) 592Watch Movies: About once per week 28% (96) 19% (65) 8% (26) 3% (10) 3% (10) 8% (26) 32% (110) 344Watch Movies: Several times per month 18% (53) 21% (62) 9% (27) 8% (23) 5% (14) 7% (21) 30% (87) 287Watch Movies: About once per month 22% (42) 12% (23) 5% (10) 4% (7) 4% (7) 13% (25) 40% (75) 189Watch Movies: Less often than once per month 15% (33) 7% (15) 8% (17) 3% (6) 6% (13) 11% (23) 50% (109) 217Watch Movies: Never 4% (8) 3% (7) 3% (7) 4% (8) 4% (9) 5% (10) 77% (167) 216Watch Sporting Events: Every day 42% (53) 17% (22) 6% (7) 5% (6) 1% (1) 3% (4) 25% (31) 124Watch Sporting Events: Several times per week 25% (95) 18% (70) 8% (29) 5% (19) 2% (9) 7% (28) 34% (128) 378Watch Sporting Events: About once per week 23% (75) 13% (41) 12% (38) 8% (27) 5% (15) 8% (26) 32% (104) 326Watch Sporting Events: Several times per month 22% (39) 23% (41) 5% (9) 7% (13) 4% (7) 5% (8) 33% (57) 174Watch Sporting Events: About once per month 29% (41) 20% (29) 3% (4) 4% (6) 4% (6) 10% (14) 30% (43) 142Watch Sporting Events: Less often than once per month 24% (77) 17% (53) 6% (20) 6% (19) 3% (9) 12% (40) 32% (102) 320Watch Sporting Events: Never 20% (144) 12% (89) 4% (32) 4% (28) 4% (33) 6% (44) 50% (366) 735


12





About onceper week


About onceper month


Adults 24% (523) 16% (343) 6% (139) 5% (118) 4% (79) 8% (165) 38% (831) 2199Cable TV: Currently subscribe 21% (200) 16% (155) 6% (61) 6% (57) 4% (35) 7% (70) 40% (383) 962Cable TV: Subscribed in past 28% (223) 17% (139) 8% (62) 5% (43) 3% (28) 8% (69) 30% (247) 812Cable TV: Never subscribed 23% (99) 12% (49) 4% (16) 4% (17) 4% (17) 6% (26) 47% (201) 425Satellite TV: Currently subscribe 20% (93) 15% (71) 8% (38) 6% (27) 2% (12) 7% (35) 42% (199) 474Satellite TV: Subscribed in past 27% (156) 19% (108) 7% (43) 7% (39) 5% (27) 10% (56) 26% (149) 578Satellite TV: Never subscribed 24% (274) 14% (164) 5% (58) 5% (52) 4% (41) 7% (75) 42% (482) 1146Streaming Services: Currently subscribe 33% (456) 21% (291) 8% (106) 6% (86) 4% (52) 6% (89) 22% (312) 1391Streaming Services: Subscribed in past 14% (26) 12% (23) 7% (13) 9% (18) 7% (13) 16% (30) 35% (65) 188Streaming Services: Never subscribed 7% (41) 5% (30) 3% (20) 2% (14) 2% (14) 7% (46) 73% (454) 620Film: An avid fan 32% (251) 18% (137) 7% (54) 6% (47) 3% (24) 7% (52) 28% (217) 781Film: A casual fan 20% (235) 16% (189) 6% (68) 6% (68) 4% (42) 9% (101) 40% (464) 1166Film: Not a fan 15% (37) 7% (17) 7% (17) 1% (4) 6% (14) 5% (12) 60% (151) 252Television: An avid fan 27% (309) 16% (179) 6% (73) 5% (60) 4% (41) 8% (86) 34% (389) 1137Television: A casual fan 20% (186) 17% (160) 6% (59) 6% (55) 4% (35) 8% (71) 39% (363) 929Television: Not a fan 21% (28) 3% (4) 6% (8) 2% (3) 3% (4) 6% (8) 59% (79) 134Music: An avid fan 35% (397) 18% (199) 7% (76) 6% (62) 3% (37) 7% (81) 25% (279) 1131Music: A casual fan 13% (124) 15% (140) 6% (57) 6% (52) 4% (40) 8% (78) 48% (452) 942Music: Not a fan 2% (2) 4% (5) 5% (6) 3% (3) 2% (2) 5% (7) 80% (100) 126Fashion: An avid fan 37% (109) 21% (61) 7% (22) 6% (17) 3% (8) 5% (15) 22% (64) 295Fashion: A casual fan 26% (238) 18% (165) 8% (71) 6% (60) 4% (37) 8% (71) 31% (288) 930Fashion: Not a fan 18% (176) 12% (117) 5% (46) 4% (41) 4% (35) 8% (80) 49% (479) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

https://morningconsultintelligence.com


13

Table HR5_2

Table HR5_2: How often do you listen to music via each of the following?The radio



About onceper week


About onceper month


Adults 33% (735) 26% (571) 10% (221) 8% (178) 4% (86) 8% (166) 11% (243) 2199Gender: Male 34% (361) 25% (267) 9% (98) 8% (89) 4% (42) 7% (75) 12% (127) 1061Gender: Female 33% (373) 27% (304) 11% (123) 8% (88) 4% (43) 8% (90) 10% (116) 1138Age: 18-29 23% (98) 24% (103) 13% (56) 10% (43) 5% (22) 9% (37) 16% (67) 426Age: 30-44 38% (223) 24% (140) 8% (47) 8% (45) 5% (27) 7% (38) 11% (67) 587Age: 45-54 40% (139) 25% (88) 10% (36) 7% (23) 3% (10) 6% (21) 10% (34) 351Age: 55-64 37% (149) 29% (116) 8% (31) 10% (42) 2% (8) 6% (25) 7% (29) 400Age: 65+ 28% (124) 29% (126) 12% (52) 6% (26) 4% (19) 10% (45) 10% (45) 436Generation Z: 18-22 12% (20) 22% (35) 12% (19) 16% (26) 9% (14) 12% (20) 17% (28) 161Millennial: Age 23-38 35% (227) 23% (148) 10% (68) 7% (44) 4% (26) 7% (45) 14% (87) 645Generation X: Age 39-54 39% (215) 26% (147) 9% (51) 7% (40) 3% (19) 6% (32) 10% (54) 557Boomers: Age 55-73 34% (249) 29% (214) 10% (70) 8% (55) 3% (21) 8% (60) 8% (58) 728PID: Dem (no lean) 32% (244) 31% (234) 8% (60) 7% (56) 4% (31) 6% (48) 11% (80) 754PID: Ind (no lean) 32% (227) 22% (161) 12% (83) 8% (58) 4% (28) 8% (56) 15% (104) 718PID: Rep (no lean) 36% (264) 24% (176) 11% (77) 9% (63) 4% (26) 8% (62) 8% (58) 727PID/Gender: DemMen 31% (108) 29% (103) 9% (33) 8% (29) 5% (19) 6% (19) 12% (43) 353PID/Gender: DemWomen 34% (136) 33% (131) 7% (28) 7% (28) 3% (13) 7% (28) 9% (37) 401PID/Gender: Ind Men 34% (115) 23% (76) 9% (29) 8% (26) 4% (13) 8% (25) 15% (51) 337PID/Gender: Ind Women 29% (111) 22% (85) 14% (54) 8% (32) 4% (15) 8% (31) 14% (53) 381PID/Gender: Rep Men 37% (138) 24% (88) 10% (36) 9% (34) 3% (11) 8% (30) 9% (33) 371PID/Gender: Rep Women 35% (126) 25% (88) 12% (41) 8% (29) 4% (16) 9% (31) 7% (25) 356Ideo: Liberal (1-3) 30% (184) 30% (186) 9% (54) 7% (44) 3% (21) 9% (54) 11% (68) 610Ideo: Moderate (4) 35% (190) 28% (151) 11% (60) 8% (41) 5% (26) 5% (27) 8% (45) 539Ideo: Conservative (5-7) 36% (271) 23% (170) 10% (75) 9% (64) 4% (27) 9% (66) 9% (69) 741Educ: < College 32% (478) 25% (381) 11% (161) 9% (132) 4% (62) 7% (113) 12% (184) 1511Educ: Bachelors degree 38% (168) 27% (121) 9% (40) 7% (30) 3% (15) 7% (33) 8% (36) 444Educ: Post-grad 36% (89) 28% (69) 8% (19) 7% (16) 3% (8) 8% (19) 9% (23) 244Income: Under 50k 29% (356) 25% (301) 11% (136) 9% (106) 4% (47) 8% (102) 14% (173) 1221Income: 50k-100k 38% (271) 27% (191) 9% (62) 8% (55) 4% (31) 7% (47) 7% (48) 705Income: 100k+ 39% (107) 29% (79) 8% (22) 6% (17) 3% (8) 6% (16) 8% (22) 272


14





About onceper week


About onceper month


Adults 33% (735) 26% (571) 10% (221) 8% (178) 4% (86) 8% (166) 11% (243) 2199Ethnicity: White 34% (587) 27% (461) 10% (167) 8% (134) 4% (69) 7% (126) 10% (176) 1721Ethnicity: Hispanic 27% (93) 28% (98) 10% (34) 10% (34) 6% (20) 7% (24) 14% (48) 349Ethnicity: Afr. Am. 32% (87) 22% (61) 9% (24) 9% (25) 3% (7) 9% (26) 16% (45) 274Ethnicity: Other 30% (60) 24% (49) 15% (30) 9% (19) 5% (9) 7% (13) 11% (23) 204All Christian 37% (364) 27% (264) 10% (94) 7% (74) 3% (34) 8% (75) 8% (78) 984All Non-Christian 30% (27) 26% (23) 7% (6) 5% (4) 2% (2) 10% (9) 20% (18) 90Atheist 24% (25) 29% (31) 4% (4) 12% (12) 10% (11) 7% (7) 15% (16) 107Agnostic/Nothing in particular 31% (318) 25% (252) 11% (117) 9% (88) 4% (38) 7% (74) 13% (131) 1018Religious Non-Protestant/Catholic 29% (31) 22% (23) 9% (9) 5% (5) 4% (4) 10% (10) 21% (22) 105Evangelical 38% (225) 25% (145) 10% (56) 9% (52) 3% (16) 8% (45) 8% (50) 590Non-Evangelical 36% (279) 27% (212) 10% (77) 8% (61) 4% (28) 7% (56) 9% (69) 781Community: Urban 30% (169) 22% (124) 11% (62) 10% (57) 2% (13) 9% (53) 15% (84) 562Community: Suburban 34% (330) 29% (287) 9% (89) 7% (64) 5% (48) 7% (65) 10% (98) 981Community: Rural 36% (236) 24% (159) 11% (71) 9% (57) 4% (25) 7% (47) 9% (61) 655Employ: Private Sector 44% (312) 24% (175) 7% (48) 6% (46) 4% (27) 7% (49) 8% (59) 716Employ: Government 42% (52) 27% (34) 5% (6) 3% (4) 3% (4) 6% (8) 13% (17) 124Employ: Self-Employed 31% (65) 20% (41) 15% (31) 10% (21) 3% (7) 5% (11) 15% (32) 209Employ: Homemaker 28% (37) 36% (49) 11% (15) 4% (6) 3% (5) 7% (10) 10% (14) 135Employ: Retired 27% (131) 28% (140) 13% (66) 7% (37) 5% (23) 9% (45) 11% (52) 494Employ: Unemployed 23% (53) 26% (60) 12% (27) 12% (29) 1% (2) 10% (22) 16% (36) 229Employ: Other 38% (73) 20% (38) 10% (19) 13% (24) 3% (6) 7% (13) 9% (17) 189Military HH: Yes 36% (131) 26% (93) 9% (34) 9% (32) 3% (10) 9% (32) 8% (31) 362Military HH: No 33% (604) 26% (478) 10% (187) 8% (146) 4% (76) 7% (134) 12% (212) 1837RD/WT: Right Direction 36% (312) 24% (207) 12% (99) 8% (68) 4% (33) 7% (56) 9% (81) 856RD/WT: Wrong Track 31% (423) 27% (364) 9% (122) 8% (110) 4% (53) 8% (110) 12% (162) 1343Trump Job Approve 36% (335) 25% (227) 11% (102) 8% (75) 4% (33) 7% (68) 9% (81) 921Trump Job Disapprove 32% (373) 28% (333) 9% (107) 8% (92) 4% (49) 7% (88) 12% (137) 1179



15

Table HR5_2




About onceper week


About onceper month


Adults 33% (735) 26% (571) 10% (221) 8% (178) 4% (86) 8% (166) 11% (243) 2199Trump Job Strongly Approve 38% (204) 20% (106) 12% (66) 9% (46) 4% (22) 7% (39) 9% (50) 534Trump Job Somewhat Approve 34% (131) 31% (120) 9% (36) 8% (29) 3% (11) 7% (29) 8% (31) 387Trump Job Somewhat Disapprove 36% (85) 26% (62) 13% (30) 8% (20) 4% (10) 4% (10) 9% (20) 237Trump Job Strongly Disapprove 31% (288) 29% (271) 8% (77) 8% (72) 4% (39) 8% (78) 12% (116) 942Favorable of Trump 37% (336) 25% (227) 12% (108) 8% (73) 3% (31) 7% (67) 8% (77) 917Unfavorable of Trump 32% (365) 28% (328) 9% (107) 7% (86) 4% (51) 8% (87) 11% (126) 1151Very Favorable of Trump 37% (206) 21% (117) 12% (68) 9% (49) 4% (24) 8% (44) 9% (50) 558Somewhat Favorable of Trump 36% (130) 31% (110) 11% (39) 7% (24) 2% (7) 6% (23) 7% (27) 359Somewhat Unfavorable of Trump 37% (69) 26% (49) 15% (28) 6% (11) 4% (8) 6% (11) 7% (13) 188Very Unfavorable of Trump 31% (296) 29% (279) 8% (79) 8% (75) 5% (44) 8% (77) 12% (113) 963#1 Issue: Economy 36% (202) 24% (134) 12% (69) 8% (44) 3% (18) 8% (44) 10% (56) 568#1 Issue: Security 35% (187) 23% (123) 9% (47) 10% (51) 5% (26) 8% (42) 11% (56) 532#1 Issue: Health Care 37% (142) 29% (112) 9% (35) 10% (37) 1% (6) 5% (19) 9% (33) 384#1 Issue: Medicare / Social Security 26% (69) 29% (77) 16% (42) 7% (17) 3% (8) 9% (24) 11% (29) 267#1 Issue: Women’s Issues 25% (29) 26% (29) 7% (8) 9% (10) 6% (7) 10% (11) 17% (19) 115#1 Issue: Education 38% (36) 30% (28) 5% (5) 5% (5) 10% (9) 7% (6) 4% (4) 94#1 Issue: Energy 29% (35) 29% (35) 8% (10) 6% (8) 7% (8) 3% (4) 17% (21) 120#1 Issue: Other 29% (34) 27% (32) 4% (5) 4% (5) 3% (3) 12% (15) 20% (24) 1192018 House Vote: Democrat 36% (271) 30% (223) 8% (58) 8% (60) 4% (29) 7% (50) 8% (63) 7542018 House Vote: Republican 38% (257) 24% (165) 12% (81) 7% (50) 4% (27) 7% (50) 7% (50) 6802018 House Vote: Someone else 47% (39) 18% (15) 8% (7) 6% (5) 2% (1) 6% (5) 14% (11) 822016 Vote: Hillary Clinton 35% (245) 30% (210) 8% (59) 8% (59) 3% (23) 7% (49) 9% (62) 7062016 Vote: Donald Trump 38% (263) 24% (168) 11% (75) 7% (50) 4% (25) 8% (54) 8% (52) 6872016 Vote: Other 33% (46) 27% (38) 9% (12) 6% (9) 5% (7) 8% (11) 11% (15) 1382016 Vote: Didn’t Vote 27% (180) 23% (153) 11% (75) 9% (60) 5% (31) 8% (52) 17% (113) 663Voted in 2014: Yes 38% (499) 26% (335) 9% (122) 8% (98) 4% (47) 7% (96) 8% (105) 1302Voted in 2014: No 26% (236) 26% (236) 11% (99) 9% (80) 4% (39) 8% (70) 15% (138) 897


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About onceper week


About onceper month





17

Table HR5_2




About onceper week


About onceper month




18


Table HR5_3: How often do you listen to music via each of the following?Vinyl records



About onceper week


About onceper month


Adults 1% (23) 2% (45) 2% (41) 3% (76) 3% (75) 18% (386) 71%(1553) 2199Gender: Male 1% (15) 3% (27) 3% (29) 4% (37) 4% (40) 18% (189) 68% (723) 1061Gender: Female 1% (7) 2% (18) 1% (11) 3% (39) 3% (36) 17% (196) 73% (830) 1138Age: 18-29 1% (4) 3% (14) 1% (6) 3% (14) 3% (11) 12% (52) 76% (326) 426Age: 30-44 2% (10) 2% (13) 3% (19) 4% (21) 4% (26) 17% (100) 68% (397) 587Age: 45-54 — (0) 3% (9) 2% (8) 3% (10) 3% (9) 17% (60) 73% (254) 351Age: 55-64 1% (5) 1% (5) 1% (5) 5% (19) 5% (20) 20% (80) 66% (266) 400Age: 65+ 1% (4) 1% (4) 1% (3) 3% (12) 2% (9) 22% (94) 71% (311) 436Generation Z: 18-22 — (1) 4% (7) 1% (2) 2% (3) 1% (2) 14% (22) 77% (124) 161Millennial: Age 23-38 2% (11) 3% (16) 3% (19) 4% (25) 4% (24) 15% (95) 70% (455) 645Generation X: Age 39-54 — (2) 2% (14) 2% (12) 3% (17) 4% (21) 17% (94) 71% (398) 557Boomers: Age 55-73 1% (9) 1% (7) 1% (8) 4% (29) 4% (28) 20% (143) 69% (504) 728PID: Dem (no lean) 1% (9) 2% (16) 3% (20) 5% (35) 4% (30) 18% (134) 68% (511) 754PID: Ind (no lean) 1% (9) 3% (19) 2% (11) 4% (26) 2% (16) 17% (120) 72% (516) 718PID: Rep (no lean) 1% (4) 1% (10) 1% (10) 2% (16) 4% (29) 18% (131) 72% (527) 727PID/Gender: DemMen 1% (4) 3% (10) 5% (16) 4% (15) 5% (17) 18% (65) 64% (227) 353PID/Gender: DemWomen 1% (5) 2% (6) 1% (3) 5% (20) 3% (13) 17% (69) 71% (283) 401PID/Gender: Ind Men 2% (8) 3% (9) 2% (6) 4% (13) 2% (7) 16% (54) 71% (239) 337PID/Gender: Ind Women — (1) 3% (10) 1% (5) 3% (13) 3% (10) 17% (66) 73% (276) 381PID/Gender: Rep Men 1% (4) 2% (8) 2% (7) 3% (10) 4% (16) 19% (70) 69% (257) 371PID/Gender: Rep Women — (1) 1% (2) 1% (3) 2% (6) 4% (13) 17% (61) 76% (270) 356Ideo: Liberal (1-3) 2% (13) 3% (20) 3% (17) 5% (31) 4% (22) 19% (118) 64% (389) 610Ideo: Moderate (4) 1% (5) 1% (5) 2% (11) 3% (18) 3% (17) 17% (91) 73% (393) 539Ideo: Conservative (5-7) 1% (5) 2% (12) 1% (10) 3% (21) 4% (30) 19% (140) 71% (525) 741Educ: < College 1% (17) 2% (27) 1% (16) 3% (43) 3% (51) 17% (256) 73%(1102) 1511Educ: Bachelors degree 1% (2) 2% (11) 3% (14) 6% (25) 3% (15) 20% (87) 65% (289) 444Educ: Post-grad 2% (4) 3% (7) 4% (10) 4% (9) 4% (9) 17% (43) 66% (162) 244Income: Under 50k 1% (14) 2% (29) 1% (14) 3% (36) 3% (34) 15% (186) 74% (908) 1221Income: 50k-100k 1% (7) 2% (14) 2% (12) 5% (34) 5% (33) 21% (148) 65% (457) 705Income: 100k+ 1% (2) 1% (3) 5% (15) 2% (6) 3% (8) 19% (51) 69% (188) 272



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Table HR5_3




About onceper week


About onceper month


Adults 1% (23) 2% (45) 2% (41) 3% (76) 3% (75) 18% (386) 71%(1553) 2199Ethnicity: White 1% (13) 2% (37) 2% (34) 4% (70) 4% (61) 18% (308) 70%(1198) 1721Ethnicity: Hispanic 3% (10) 2% (8) 3% (10) 4% (14) 4% (14) 14% (48) 70% (246) 349Ethnicity: Afr. Am. 2% (6) 2% (4) — (0) 2% (4) 3% (7) 18% (50) 74% (203) 274Ethnicity: Other 2% (4) 2% (3) 3% (7) 1% (2) 4% (8) 14% (28) 75% (153) 204All Christian 1% (12) 2% (17) 2% (19) 3% (32) 4% (43) 19% (186) 69% (674) 984All Non-Christian 1% (1) 2% (2) 3% (2) 5% (4) 1% (1) 18% (16) 69% (62) 90Atheist 1% (1) — (0) 1% (1) 6% (7) 6% (7) 16% (17) 70% (75) 107Agnostic/Nothing in particular 1% (8) 3% (26) 2% (18) 3% (34) 2% (25) 16% (166) 73% (741) 1018Religious Non-Protestant/Catholic 1% (1) 2% (2) 2% (2) 5% (5) 1% (1) 18% (19) 71% (74) 105Evangelical 1% (4) 1% (7) 2% (13) 2% (14) 4% (26) 17% (101) 72% (423) 590Non-Evangelical 2% (13) 2% (19) 2% (13) 4% (30) 4% (30) 19% (151) 67% (525) 781Community: Urban 1% (4) 3% (16) 2% (14) 4% (23) 4% (22) 18% (99) 68% (384) 562Community: Suburban 1% (11) 1% (13) 2% (18) 3% (32) 3% (28) 18% (177) 71% (701) 981Community: Rural 1% (7) 2% (16) 1% (8) 3% (21) 4% (26) 17% (110) 71% (467) 655Employ: Private Sector 2% (11) 2% (11) 4% (27) 4% (31) 4% (26) 15% (107) 70% (504) 716Employ: Government 1% (1) 2% (2) 2% (3) 2% (2) 5% (6) 18% (22) 71% (88) 124Employ: Self-Employed 1% (1) 4% (7) 1% (2) 5% (11) 6% (12) 18% (37) 66% (138) 209Employ: Homemaker — (0) 1% (2) 1% (1) 3% (3) 2% (2) 23% (31) 71% (95) 135Employ: Retired 1% (3) 1% (4) — (2) 3% (16) 3% (14) 18% (90) 74% (365) 494Employ: Unemployed 2% (6) 3% (8) — (1) 2% (4) 1% (3) 18% (41) 73% (167) 229Employ: Other — (0) 4% (8) — (1) 3% (6) 4% (7) 18% (34) 71% (134) 189Military HH: Yes 1% (3) 2% (6) 1% (5) 2% (9) 2% (8) 24% (86) 68% (246) 362Military HH: No 1% (20) 2% (39) 2% (35) 4% (68) 4% (68) 16% (300) 71%(1307) 1837RD/WT: Right Direction 1% (6) 2% (17) 2% (15) 3% (27) 5% (39) 17% (145) 71% (608) 856RD/WT: Wrong Track 1% (17) 2% (28) 2% (26) 4% (50) 3% (37) 18% (240) 70% (945) 1343Trump Job Approve — (4) 1% (13) 1% (11) 3% (30) 4% (34) 18% (165) 72% (663) 921Trump Job Disapprove 2% (19) 2% (27) 2% (27) 4% (43) 3% (40) 18% (210) 69% (813) 1179


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About onceper week


About onceper month


Adults 1% (23) 2% (45) 2% (41) 3% (76) 3% (75) 18% (386) 71%(1553) 2199Trump Job Strongly Approve 1% (3) 2% (10) 2% (9) 3% (16) 4% (23) 16% (88) 72% (385) 534Trump Job Somewhat Approve — (1) 1% (3) 1% (2) 4% (15) 3% (10) 20% (78) 72% (278) 387Trump Job Somewhat Disapprove — (1) 2% (4) 3% (7) 3% (8) 4% (10) 21% (51) 66% (157) 237Trump Job Strongly Disapprove 2% (18) 2% (23) 2% (20) 4% (35) 3% (30) 17% (159) 70% (656) 942Favorable of Trump — (4) 2% (18) 1% (11) 3% (27) 4% (33) 19% (174) 71% (650) 917Unfavorable of Trump 2% (19) 2% (25) 2% (25) 4% (45) 4% (41) 17% (199) 69% (797) 1151Very Favorable of Trump 1% (4) 2% (10) 2% (9) 3% (15) 4% (24) 16% (91) 73% (405) 558Somewhat Favorable of Trump — (0) 2% (8) 1% (2) 3% (12) 2% (9) 23% (83) 68% (245) 359Somewhat Unfavorable of Trump 1% (1) 1% (2) 1% (2) 3% (6) 4% (7) 20% (38) 70% (132) 188Very Unfavorable of Trump 2% (18) 2% (23) 2% (23) 4% (39) 4% (34) 17% (161) 69% (665) 963#1 Issue: Economy 2% (10) 1% (8) 2% (14) 3% (15) 3% (15) 18% (102) 71% (405) 568#1 Issue: Security — (2) 3% (15) 2% (10) 3% (16) 2% (13) 16% (83) 74% (393) 532#1 Issue: Health Care 1% (3) 2% (7) 1% (3) 4% (16) 5% (20) 18% (70) 69% (266) 384#1 Issue: Medicare / Social Security 1% (1) — (1) 1% (1) 4% (10) 3% (8) 20% (52) 72% (193) 267#1 Issue: Women’s Issues 1% (1) 5% (5) 4% (5) 3% (4) 5% (6) 12% (14) 71% (81) 115#1 Issue: Education 2% (2) 2% (2) 4% (4) 9% (8) 4% (4) 18% (17) 60% (56) 94#1 Issue: Energy — (0) 4% (4) 2% (2) 3% (4) 7% (8) 22% (26) 63% (76) 120#1 Issue: Other 3% (4) 2% (3) 2% (2) 2% (3) 2% (3) 18% (21) 71% (84) 1192018 House Vote: Democrat 1% (7) 2% (18) 3% (23) 5% (39) 4% (33) 19% (147) 65% (488) 7542018 House Vote: Republican — (3) 1% (9) 2% (12) 2% (16) 4% (28) 19% (131) 71% (482) 6802018 House Vote: Someone else — (0) 2% (1) 1% (1) 4% (4) 5% (4) 18% (15) 69% (57) 822016 Vote: Hillary Clinton 1% (6) 3% (18) 2% (17) 5% (32) 4% (30) 20% (145) 65% (459) 7062016 Vote: Donald Trump — (3) 1% (10) 1% (10) 2% (16) 4% (30) 19% (132) 71% (488) 6872016 Vote: Other — (1) 3% (5) 4% (6) 6% (8) 6% (8) 19% (27) 61% (84) 1382016 Vote: Didn’t Vote 2% (13) 2% (13) 1% (6) 3% (20) 1% (8) 12% (83) 78% (520) 663Voted in 2014: Yes 1% (9) 2% (24) 2% (30) 4% (51) 4% (56) 20% (264) 67% (868) 1302Voted in 2014: No 2% (14) 2% (21) 1% (11) 3% (25) 2% (19) 14% (121) 76% (685) 897



21

Table HR5_3




About onceper week


About onceper month


Adults 1% (23) 2% (45) 2% (41) 3% (76) 3% (75) 18% (386) 71%(1553) 21992012 Vote: Barack Obama 1% (8) 2% (18) 3% (21) 5% (38) 3% (29) 19% (157) 67% (564) 8362012 Vote: Mitt Romney — (1) 2% (8) 1% (6) 3% (15) 4% (19) 22% (110) 69% (349) 5082012 Vote: Other 1% (1) 2% (2) 3% (2) 1% (1) 11% (10) 24% (20) 57% (49) 842012 Vote: Didn’t Vote 2% (13) 2% (17) 1% (11) 3% (22) 2% (18) 13% (99) 77% (587) 7664-Region: Northeast 1% (4) 1% (2) 2% (6) 5% (20) 3% (13) 20% (79) 68% (269) 3934-Region: Midwest 2% (8) 3% (12) 2% (8) 3% (14) 3% (14) 14% (67) 73% (340) 4624-Region: South — (2) 3% (27) 2% (13) 3% (28) 4% (33) 18% (146) 70% (575) 8244-Region: West 2% (9) 1% (5) 3% (14) 3% (14) 3% (16) 18% (93) 71% (369) 520Watch TV: Every day 1% (5) 2% (25) 2% (18) 4% (42) 4% (41) 19% (199) 68% (707) 1037Watch TV: Several times per week 1% (6) 1% (7) 2% (11) 3% (15) 2% (10) 18% (94) 73% (380) 524Watch TV: About once per week 3% (5) 4% (7) 2% (4) 4% (7) 4% (7) 9% (15) 73% (120) 165Watch TV: Several times per month — (0) 1% (1) 3% (3) 5% (6) 8% (10) 24% (31) 59% (75) 127Watch TV: About once per month 2% (1) 4% (3) 2% (1) — (0) 4% (3) 11% (8) 77% (51) 67Watch TV: Less often than once per month 5% (4) — (0) — (0) 3% (2) 2% (2) 19% (15) 70% (56) 79Watch TV: Never — (0) 1% (2) 2% (4) 2% (4) 1% (2) 12% (24) 82% (164) 200Watch Movies: Every day 1% (5) 3% (12) 2% (7) 3% (11) 2% (8) 20% (72) 67% (238) 354Watch Movies: Several times per week 1% (8) 3% (16) 3% (16) 5% (29) 4% (24) 18% (107) 66% (392) 592Watch Movies: About once per week 1% (2) 3% (9) 2% (7) 4% (13) 4% (13) 16% (55) 71% (245) 344Watch Movies: Several times per month — (1) 1% (2) 1% (2) 4% (12) 5% (15) 16% (47) 73% (209) 287Watch Movies: About once per month 1% (1) 2% (4) 1% (2) 2% (5) 3% (5) 23% (43) 68% (129) 189Watch Movies: Less often than once per month 2% (5) — (0) 1% (1) 1% (2) 4% (8) 18% (39) 75% (162) 217Watch Movies: Never — (0) 1% (3) 2% (5) 2% (5) 1% (2) 10% (23) 83% (178) 216Watch Sporting Events: Every day 6% (7) 4% (5) 5% (6) 2% (2) 4% (5) 16% (20) 63% (78) 124Watch Sporting Events: Several times per week 1% (5) 2% (7) 3% (11) 4% (16) 6% (22) 22% (82) 62% (233) 378Watch Sporting Events: About once per week 1% (3) 2% (8) 3% (9) 4% (12) 5% (17) 18% (59) 67% (218) 326Watch Sporting Events: Several times per month — (0) 2% (4) 2% (3) 7% (13) 6% (11) 19% (34) 63% (110) 174Watch Sporting Events: About once per month 1% (1) 2% (3) 3% (4) 4% (6) 3% (4) 23% (33) 64% (91) 142Watch Sporting Events: Less often than once per month 2% (6) 1% (3) — (1) 4% (12) 1% (5) 21% (66) 71% (229) 320Watch Sporting Events: Never — (1) 2% (15) 1% (7) 2% (15) 2% (11) 12% (91) 81% (595) 735


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About onceper week


About onceper month


Adults 1% (23) 2% (45) 2% (41) 3% (76) 3% (75) 18% (386) 71%(1553) 2199Cable TV: Currently subscribe 2% (17) 2% (15) 2% (18) 4% (35) 3% (32) 18% (177) 69% (668) 962Cable TV: Subscribed in past — (1) 2% (14) 3% (20) 3% (23) 3% (23) 18% (146) 72% (585) 812Cable TV: Never subscribed 1% (5) 4% (17) 1% (2) 4% (19) 5% (20) 15% (62) 70% (300) 425Satellite TV: Currently subscribe 2% (9) 2% (12) 2% (11) 4% (18) 5% (24) 17% (83) 67% (318) 474Satellite TV: Subscribed in past — (2) 1% (7) 3% (18) 4% (22) 4% (23) 18% (105) 70% (402) 578Satellite TV: Never subscribed 1% (12) 2% (27) 1% (12) 3% (37) 3% (29) 17% (198) 73% (833) 1146Streaming Services: Currently subscribe 1% (17) 2% (29) 2% (28) 4% (55) 3% (43) 17% (243) 70% (976) 1391Streaming Services: Subscribed in past — (0) 2% (4) 5% (10) 3% (5) 8% (14) 19% (36) 63% (118) 188Streaming Services: Never subscribed 1% (6) 2% (13) — (3) 3% (16) 3% (18) 17% (106) 74% (459) 620Film: An avid fan 1% (10) 3% (25) 3% (22) 5% (39) 4% (33) 18% (137) 66% (517) 781Film: A casual fan 1% (13) 1% (17) 2% (18) 3% (35) 3% (37) 19% (219) 71% (828) 1166Film: Not a fan — (0) 1% (4) — (1) 1% (3) 2% (6) 12% (30) 83% (208) 252Television: An avid fan 1% (10) 2% (22) 2% (21) 4% (40) 4% (50) 19% (210) 69% (782) 1137Television: A casual fan 1% (12) 2% (22) 2% (18) 4% (33) 3% (24) 17% (157) 71% (662) 929Television: Not a fan — (0) 1% (1) 1% (2) 3% (3) 1% (1) 14% (18) 81% (108) 134Music: An avid fan 2% (17) 3% (35) 3% (29) 4% (48) 5% (54) 19% (213) 65% (734) 1131Music: A casual fan 1% (6) 1% (9) 1% (12) 3% (28) 2% (21) 17% (162) 75% (704) 942Music: Not a fan — (0) 1% (1) — (0) 1% (1) — (0) 8% (10) 91% (114) 126Fashion: An avid fan 2% (5) 3% (8) 3% (9) 4% (12) 4% (11) 18% (54) 67% (197) 295Fashion: A casual fan 1% (12) 2% (18) 2% (19) 5% (43) 4% (36) 19% (177) 67% (627) 930Fashion: Not a fan 1% (6) 2% (20) 1% (13) 2% (22) 3% (29) 16% (155) 75% (729) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR5_4

Table HR5_4: How often do you listen to music via each of the following?CDs



About onceper week


About onceper month




24





About onceper week


About onceper month





25

Table HR5_4




About onceper week


About onceper month




26





About onceper week


About onceper month





27

Table HR5_4




About onceper week


About onceper month


Adults 4% (79) 11% (247) 7% (155) 10% (218) 10% (224) 24% (528) 34% (748) 2199Cable TV: Currently subscribe 4% (40) 13% (125) 8% (77) 11% (110) 9% (89) 24% (229) 30% (292) 962Cable TV: Subscribed in past 3% (20) 10% (79) 7% (60) 9% (74) 12% (98) 26% (211) 33% (270) 812Cable TV: Never subscribed 4% (18) 10% (43) 4% (18) 8% (35) 9% (37) 21% (88) 44% (187) 425Satellite TV: Currently subscribe 4% (21) 15% (71) 7% (34) 11% (50) 13% (62) 21% (100) 29% (136) 474Satellite TV: Subscribed in past 3% (15) 10% (59) 8% (44) 10% (56) 11% (61) 26% (152) 33% (191) 578Satellite TV: Never subscribed 4% (43) 10% (116) 7% (77) 10% (112) 9% (101) 24% (275) 37% (421) 1146Streaming Services: Currently subscribe 3% (42) 11% (157) 8% (106) 9% (128) 8% (117) 25% (348) 35% (492) 1391Streaming Services: Subscribed in past 2% (4) 7% (12) 9% (17) 12% (22) 17% (32) 22% (41) 31% (59) 188Streaming Services: Never subscribed 5% (32) 12% (77) 5% (32) 11% (68) 12% (75) 22% (139) 32% (197) 620Film: An avid fan 6% (46) 12% (98) 9% (68) 12% (95) 9% (68) 22% (171) 30% (234) 781Film: A casual fan 2% (26) 11% (132) 6% (70) 10% (112) 11% (129) 27% (314) 33% (385) 1166Film: Not a fan 3% (7) 7% (17) 7% (17) 4% (11) 11% (27) 17% (43) 51% (129) 252Television: An avid fan 5% (57) 14% (159) 8% (90) 11% (126) 10% (112) 24% (270) 28% (323) 1137Television: A casual fan 2% (21) 8% (79) 6% (58) 9% (85) 11% (104) 26% (238) 37% (344) 929Television: Not a fan 1% (1) 7% (9) 5% (6) 6% (8) 6% (8) 15% (21) 61% (81) 134Music: An avid fan 5% (61) 14% (153) 8% (88) 12% (134) 10% (115) 22% (254) 29% (325) 1131Music: A casual fan 2% (17) 9% (88) 7% (65) 9% (81) 11% (103) 27% (251) 36% (338) 942Music: Not a fan — (0) 5% (6) 1% (1) 3% (3) 5% (7) 18% (23) 68% (85) 126Fashion: An avid fan 4% (11) 12% (36) 9% (27) 10% (28) 11% (32) 23% (68) 32% (93) 295Fashion: A casual fan 3% (29) 13% (121) 7% (64) 12% (109) 10% (97) 24% (226) 31% (284) 930Fashion: Not a fan 4% (38) 9% (90) 7% (64) 8% (81) 10% (96) 24% (234) 38% (371) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


28


Table HR5_5: How often do you listen to music via each of the following?Online videos, like YouTube or Vimeo



About onceper week


About onceper month





29

Table HR5_5




About onceper week


About onceper month




30





About onceper week


About onceper month





31

Table HR5_5




About onceper week


About onceper month




32





About onceper week


About onceper month





33

Table HR5_6

Table HR5_6: How often do you listen to music via each of the following?Cassette tapes



About onceper week


About onceper month


Adults 1% (22) 1% (22) 1% (32) 3% (62) 2% (52) 16% (342) 76%(1667) 2199Gender: Male 2% (16) 1% (10) 2% (24) 4% (40) 3% (28) 16% (174) 73% (770) 1061Gender: Female 1% (6) 1% (12) 1% (8) 2% (22) 2% (24) 15% (168) 79% (898) 1138Age: 18-29 2% (8) 1% (4) 2% (8) 3% (13) 2% (9) 11% (48) 79% (336) 426Age: 30-44 1% (7) 1% (9) 1% (7) 3% (16) 2% (14) 12% (73) 78% (460) 587Age: 45-54 1% (4) — (1) 1% (5) 2% (8) 2% (8) 15% (54) 77% (271) 351Age: 55-64 — (2) 1% (5) 1% (3) 3% (14) 2% (8) 18% (74) 74% (294) 400Age: 65+ — (1) 1% (3) 2% (8) 3% (11) 3% (12) 22% (94) 70% (306) 436Generation Z: 18-22 2% (3) — (1) 1% (2) 4% (7) — (1) 13% (21) 79% (127) 161Millennial: Age 23-38 1% (9) 1% (7) 2% (12) 2% (15) 2% (14) 11% (72) 80% (517) 645Generation X: Age 39-54 1% (8) 1% (6) 1% (5) 3% (15) 3% (18) 15% (81) 76% (423) 557Boomers: Age 55-73 — (3) 1% (7) 1% (11) 3% (20) 2% (16) 20% (148) 72% (523) 728PID: Dem (no lean) 1% (8) 1% (7) 1% (10) 3% (24) 3% (23) 13% (100) 77% (582) 754PID: Ind (no lean) 1% (6) 1% (8) 1% (7) 3% (19) 2% (13) 17% (125) 75% (539) 718PID: Rep (no lean) 1% (8) 1% (6) 2% (14) 3% (19) 2% (16) 16% (116) 75% (547) 727PID/Gender: DemMen 2% (7) 1% (4) 2% (8) 4% (15) 4% (15) 14% (50) 72% (255) 353PID/Gender: DemWomen — (1) 1% (3) 1% (2) 2% (10) 2% (8) 12% (50) 82% (327) 401PID/Gender: Ind Men — (2) 1% (3) 2% (6) 4% (12) 2% (8) 17% (57) 74% (249) 337PID/Gender: Ind Women 1% (4) 1% (5) — (1) 2% (6) 1% (5) 18% (68) 76% (290) 381PID/Gender: Rep Men 2% (7) 1% (2) 3% (10) 4% (13) 1% (5) 18% (67) 72% (267) 371PID/Gender: Rep Women — (1) 1% (4) 1% (4) 2% (6) 3% (11) 14% (50) 79% (280) 356Ideo: Liberal (1-3) 1% (8) 1% (3) 2% (12) 3% (19) 4% (21) 15% (94) 74% (453) 610Ideo: Moderate (4) 1% (5) 2% (10) 1% (7) 2% (11) 1% (6) 15% (81) 78% (420) 539Ideo: Conservative (5-7) 1% (6) 1% (9) 1% (10) 3% (23) 2% (18) 17% (129) 74% (547) 741Educ: < College 1% (16) 1% (13) 1% (20) 3% (40) 3% (40) 16% (240) 76%(1142) 1511Educ: Bachelors degree 1% (3) 1% (6) 2% (8) 3% (13) 1% (6) 15% (66) 77% (341) 444Educ: Post-grad 1% (3) 1% (3) 1% (4) 4% (9) 2% (6) 15% (36) 75% (184) 244Income: Under 50k 1% (12) 1% (9) 1% (12) 3% (36) 2% (24) 17% (213) 75% (914) 1221Income: 50k-100k 1% (8) 1% (10) 2% (14) 2% (17) 3% (24) 13% (94) 76% (538) 705Income: 100k+ 1% (2) 1% (2) 2% (6) 3% (8) 1% (4) 13% (35) 79% (215) 272


34





About onceper week


About onceper month


Adults 1% (22) 1% (22) 1% (32) 3% (62) 2% (52) 16% (342) 76%(1667) 2199Ethnicity: White 1% (13) 1% (19) 1% (24) 3% (45) 2% (42) 16% (268) 76%(1310) 1721Ethnicity: Hispanic 2% (6) 2% (8) 3% (10) 6% (20) 3% (9) 9% (30) 76% (266) 349Ethnicity: Afr. Am. 2% (5) 1% (1) 1% (2) 3% (7) 3% (8) 16% (43) 75% (207) 274Ethnicity: Other 2% (4) 1% (1) 3% (6) 5% (10) 1% (2) 15% (30) 74% (151) 204All Christian 1% (12) 1% (12) 2% (17) 3% (28) 3% (31) 17% (168) 73% (717) 984All Non-Christian 1% (1) 2% (2) 1% (1) 4% (3) 3% (3) 20% (18) 69% (62) 90Atheist — (0) — (0) — (0) 7% (8) 4% (4) 9% (9) 81% (87) 107Agnostic/Nothing in particular 1% (10) 1% (8) 1% (13) 2% (23) 1% (14) 14% (147) 79% (802) 1018Religious Non-Protestant/Catholic 1% (1) 2% (2) 1% (1) 4% (4) 3% (3) 18% (19) 71% (74) 105Evangelical 1% (6) 2% (11) 1% (8) 3% (18) 3% (16) 17% (99) 73% (432) 590Non-Evangelical 1% (6) 1% (6) 2% (14) 2% (19) 3% (22) 16% (128) 75% (585) 781Community: Urban 2% (10) 1% (6) 2% (13) 3% (16) 3% (19) 16% (88) 73% (410) 562Community: Suburban 1% (10) 1% (6) 1% (13) 2% (19) 2% (22) 15% (147) 78% (764) 981Community: Rural — (2) 1% (10) 1% (6) 4% (27) 2% (11) 16% (107) 75% (493) 655Employ: Private Sector 1% (7) 1% (9) 2% (14) 2% (15) 2% (16) 15% (109) 76% (546) 716Employ: Government 1% (1) 1% (1) 1% (1) 2% (3) 1% (1) 17% (21) 78% (97) 124Employ: Self-Employed 2% (5) 1% (2) 2% (5) 3% (7) 7% (14) 14% (29) 71% (148) 209Employ: Homemaker 1% (1) — (0) — (0) 4% (6) 3% (4) 10% (13) 82% (111) 135Employ: Retired — (2) 1% (4) 2% (8) 3% (16) 2% (10) 19% (92) 73% (360) 494Employ: Unemployed 1% (2) 2% (4) — (0) 1% (3) 2% (4) 17% (39) 77% (176) 229Employ: Other 1% (3) 1% (2) 1% (3) 2% (4) 1% (2) 12% (22) 81% (154) 189Military HH: Yes — (1) 1% (4) 1% (5) 3% (12) 1% (5) 21% (75) 72% (260) 362Military HH: No 1% (21) 1% (18) 1% (27) 3% (50) 3% (47) 15% (266) 77%(1408) 1837RD/WT: Right Direction 1% (13) 1% (9) 2% (16) 3% (25) 3% (26) 16% (134) 74% (633) 856RD/WT: Wrong Track 1% (10) 1% (12) 1% (16) 3% (37) 2% (26) 15% (208) 77%(1034) 1343Trump Job Approve 1% (9) 1% (9) 2% (17) 3% (25) 2% (19) 17% (157) 74% (685) 921Trump Job Disapprove 1% (13) 1% (11) 1% (15) 3% (37) 3% (33) 15% (179) 76% (891) 1179



35

Table HR5_6




About onceper week


About onceper month


Adults 1% (22) 1% (22) 1% (32) 3% (62) 2% (52) 16% (342) 76%(1667) 2199Trump Job Strongly Approve 2% (9) 2% (9) 3% (15) 4% (19) 2% (10) 17% (93) 71% (380) 534Trump Job Somewhat Approve — (1) — (1) 1% (2) 1% (5) 2% (9) 16% (64) 79% (305) 387Trump Job Somewhat Disapprove — (0) 1% (3) 1% (1) 3% (8) 4% (10) 13% (30) 77% (184) 237Trump Job Strongly Disapprove 1% (13) 1% (7) 1% (13) 3% (29) 2% (23) 16% (149) 75% (708) 942Favorable of Trump 1% (11) 1% (10) 2% (18) 3% (25) 2% (21) 17% (157) 74% (676) 917Unfavorable of Trump 1% (12) 1% (9) 1% (14) 3% (37) 2% (29) 15% (173) 76% (877) 1151Very Favorable of Trump 1% (7) 2% (9) 3% (15) 3% (17) 2% (10) 17% (96) 72% (404) 558Somewhat Favorable of Trump 1% (4) — (1) 1% (3) 2% (8) 3% (10) 17% (61) 76% (273) 359Somewhat Unfavorable of Trump 2% (4) 1% (2) — (0) 2% (4) 2% (4) 12% (23) 80% (150) 188Very Unfavorable of Trump 1% (8) 1% (8) 1% (13) 3% (33) 3% (24) 16% (150) 76% (727) 963#1 Issue: Economy — (3) 1% (4) 1% (8) 4% (21) 2% (10) 13% (74) 79% (450) 568#1 Issue: Security 1% (7) 1% (7) 1% (4) 2% (13) 2% (12) 17% (88) 76% (402) 532#1 Issue: Health Care 1% (5) 1% (2) 2% (6) 3% (12) 3% (11) 17% (67) 73% (281) 384#1 Issue: Medicare / Social Security 1% (2) 1% (2) 2% (5) 2% (7) 3% (7) 20% (52) 71% (191) 267#1 Issue: Women’s Issues — (0) 2% (2) 2% (2) 1% (2) — (0) 13% (15) 82% (94) 115#1 Issue: Education 5% (4) — (0) — (0) 5% (5) 5% (5) 13% (12) 72% (68) 94#1 Issue: Energy — (0) 3% (4) 1% (1) 2% (3) 4% (5) 16% (19) 74% (89) 120#1 Issue: Other 1% (1) — (0) 4% (5) — (1) 1% (1) 14% (16) 80% (94) 1192018 House Vote: Democrat 1% (9) 1% (6) 2% (12) 4% (31) 3% (22) 17% (124) 73% (550) 7542018 House Vote: Republican 1% (7) 1% (7) 2% (13) 2% (15) 2% (14) 17% (115) 75% (507) 6802018 House Vote: Someone else 2% (1) 3% (2) 2% (2) 2% (2) 2% (2) 17% (14) 72% (59) 822016 Vote: Hillary Clinton 1% (7) 1% (9) 2% (11) 4% (31) 2% (17) 17% (119) 73% (512) 7062016 Vote: Donald Trump 1% (4) 1% (8) 2% (14) 2% (15) 2% (16) 18% (120) 74% (509) 6872016 Vote: Other 4% (6) 1% (2) 2% (3) 3% (4) 3% (4) 17% (24) 70% (97) 1382016 Vote: Didn’t Vote 1% (5) — (2) 1% (4) 2% (12) 2% (16) 12% (78) 82% (546) 663Voted in 2014: Yes 1% (15) 1% (15) 2% (23) 3% (41) 3% (36) 18% (228) 73% (944) 1302Voted in 2014: No 1% (7) 1% (7) 1% (9) 2% (21) 2% (16) 13% (114) 81% (723) 897


36





About onceper week


About onceper month


Adults 1% (22) 1% (22) 1% (32) 3% (62) 2% (52) 16% (342) 76%(1667) 21992012 Vote: Barack Obama 1% (9) 1% (7) 2% (14) 3% (24) 3% (25) 16% (131) 75% (627) 8362012 Vote: Mitt Romney 1% (5) 1% (4) 2% (9) 3% (15) 2% (10) 18% (91) 74% (374) 5082012 Vote: Other 2% (2) 4% (3) 1% (0) 4% (3) 1% (1) 24% (20) 64% (54) 842012 Vote: Didn’t Vote 1% (6) 1% (7) 1% (8) 3% (20) 2% (17) 12% (96) 80% (613) 7664-Region: Northeast 1% (6) 1% (5) 2% (6) 3% (11) 3% (12) 16% (63) 74% (290) 3934-Region: Midwest 1% (5) — (2) 2% (7) 4% (20) 2% (7) 16% (73) 75% (348) 4624-Region: South 1% (11) 1% (8) 2% (14) 2% (13) 2% (18) 16% (134) 76% (625) 8244-Region: West — (0) 1% (7) 1% (4) 4% (19) 3% (15) 14% (71) 78% (404) 520Watch TV: Every day 1% (14) 1% (10) 2% (16) 3% (32) 3% (32) 15% (157) 75% (775) 1037Watch TV: Several times per week — (1) 1% (3) 1% (7) 2% (11) 1% (5) 19% (98) 76% (399) 524Watch TV: About once per week — (0) 3% (5) 2% (3) 2% (3) 2% (4) 13% (22) 77% (127) 165Watch TV: Several times per month 1% (1) 1% (1) 2% (3) 6% (8) 5% (6) 17% (22) 68% (86) 127Watch TV: About once per month 5% (3) 2% (1) — (0) 5% (3) 3% (2) 12% (8) 74% (49) 67Watch TV: Less often than once per month — (0) — (0) — (0) — (0) 1% (1) 16% (12) 84% (66) 79Watch TV: Never 1% (3) — (1) 2% (3) 2% (4) 1% (2) 11% (21) 83% (165) 200Watch Movies: Every day 2% (8) 1% (2) 3% (12) 4% (15) 6% (20) 17% (62) 66% (235) 354Watch Movies: Several times per week 1% (6) 1% (6) 2% (9) 3% (18) 2% (12) 17% (101) 74% (441) 592Watch Movies: About once per week — (2) 2% (7) 1% (3) 2% (7) 2% (8) 12% (42) 80% (275) 344Watch Movies: Several times per month — (1) — (1) 1% (2) 3% (9) 1% (2) 16% (47) 78% (225) 287Watch Movies: About once per month 1% (1) 1% (3) 1% (1) 1% (3) 1% (2) 16% (29) 79% (150) 189Watch Movies: Less often than once per month 1% (3) 1% (2) — (0) 3% (6) 2% (4) 15% (34) 78% (169) 217Watch Movies: Never 1% (1) 1% (1) 2% (4) 2% (4) 2% (4) 13% (28) 80% (173) 216Watch Sporting Events: Every day 6% (8) 1% (2) 2% (3) 4% (5) 7% (8) 14% (17) 66% (82) 124Watch Sporting Events: Several times per week — (1) — (1) 3% (11) 4% (16) 4% (15) 17% (63) 72% (272) 378Watch Sporting Events: About once per week 3% (9) 2% (7) 3% (9) 2% (5) 1% (3) 18% (58) 72% (235) 326Watch Sporting Events: Several times per month 1% (1) 1% (3) — (0) 5% (8) 3% (5) 21% (36) 70% (121) 174Watch Sporting Events: About once per month 1% (1) 2% (3) 1% (2) 5% (7) 3% (4) 18% (26) 70% (100) 142Watch Sporting Events: Less often than once per month — (0) — (1) — (1) 3% (10) 2% (6) 18% (57) 76% (245) 320Watch Sporting Events: Never — (2) 1% (6) 1% (6) 2% (12) 2% (11) 12% (85) 83% (613) 735



37

Table HR5_6




About onceper week


About onceper month


Adults 1% (22) 1% (22) 1% (32) 3% (62) 2% (52) 16% (342) 76%(1667) 2199Cable TV: Currently subscribe 2% (15) 1% (9) 2% (15) 2% (24) 3% (26) 17% (162) 74% (712) 962Cable TV: Subscribed in past — (3) — (2) 1% (12) 3% (27) 2% (15) 16% (133) 76% (620) 812Cable TV: Never subscribed 1% (5) 2% (10) 1% (5) 3% (11) 3% (11) 11% (47) 79% (336) 425Satellite TV: Currently subscribe 2% (11) 1% (6) 2% (8) 4% (21) 2% (11) 16% (74) 72% (343) 474Satellite TV: Subscribed in past 1% (3) 1% (7) 1% (6) 2% (13) 2% (14) 15% (86) 78% (449) 578Satellite TV: Never subscribed 1% (8) 1% (9) 2% (17) 2% (28) 2% (27) 16% (182) 76% (875) 1146Streaming Services: Currently subscribe 1% (12) 1% (8) 1% (19) 2% (34) 2% (33) 14% (189) 79%(1096) 1391Streaming Services: Subscribed in past 2% (4) 3% (6) 3% (5) 5% (10) 2% (4) 14% (26) 70% (132) 188Streaming Services: Never subscribed 1% (7) 1% (7) 1% (8) 3% (18) 2% (15) 20% (127) 71% (439) 620Film: An avid fan 2% (19) 1% (6) 2% (19) 3% (24) 3% (27) 16% (122) 72% (564) 781Film: A casual fan — (4) 1% (11) 1% (12) 3% (36) 2% (20) 16% (191) 76% (892) 1166Film: Not a fan — (0) 2% (4) — (0) 1% (2) 2% (5) 11% (29) 84% (211) 252Television: An avid fan 2% (19) 1% (12) 2% (22) 3% (37) 3% (33) 17% (188) 73% (825) 1137Television: A casual fan — (3) 1% (9) 1% (8) 3% (24) 2% (15) 15% (143) 78% (726) 929Television: Not a fan — (0) 1% (1) 1% (2) 1% (1) 3% (4) 8% (11) 87% (116) 134Music: An avid fan 2% (22) 1% (15) 2% (21) 2% (28) 3% (39) 17% (196) 72% (808) 1131Music: A casual fan — (1) 1% (5) 1% (10) 4% (34) 1% (10) 14% (136) 79% (746) 942Music: Not a fan — (0) 1% (1) — (0) — (0) 2% (3) 8% (10) 90% (113) 126Fashion: An avid fan 3% (8) 1% (3) 2% (6) 5% (15) 4% (11) 18% (52) 68% (201) 295Fashion: A casual fan 1% (7) 1% (12) 2% (16) 3% (24) 2% (22) 17% (156) 74% (692) 930Fashion: Not a fan 1% (7) 1% (6) 1% (10) 2% (23) 2% (19) 14% (134) 80% (774) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


38


Table HR5_7: How often do you listen to music via each of the following?8-track tapes



About onceper week


About onceper month


Adults 1% (12) — (4) — (6) 1% (23) 1% (25) 6% (135) 91%(1994) 2199Gender: Male 1% (6) — (3) — (4) 1% (11) 1% (12) 7% (70) 90% (956) 1061Gender: Female 1% (6) — (1) — (2) 1% (13) 1% (13) 6% (65) 91%(1038) 1138Age: 18-29 1% (2) 1% (3) — (1) 2% (7) 2% (8) 7% (28) 88% (377) 426Age: 30-44 2% (10) — (0) 1% (4) 1% (8) 2% (11) 8% (46) 87% (508) 587Age: 45-54 — (0) — (2) — (0) 1% (2) — (0) 6% (20) 93% (326) 351Age: 55-64 — (0) — (0) — (1) 1% (5) 1% (3) 6% (23) 92% (367) 400Age: 65+ — (0) — (0) — (0) — (1) — (2) 4% (17) 95% (416) 436Generation Z: 18-22 — (1) — (0) — (0) 1% (2) 4% (6) 10% (15) 85% (136) 161Millennial: Age 23-38 1% (8) — (3) — (2) 1% (8) 1% (7) 7% (44) 89% (574) 645Generation X: Age 39-54 1% (4) — (2) — (2) 1% (7) 1% (7) 6% (35) 90% (501) 557Boomers: Age 55-73 — (0) — (0) — (1) 1% (6) 1% (4) 5% (37) 93% (679) 728PID: Dem (no lean) 1% (4) — (2) — (3) 1% (10) 1% (10) 6% (46) 90% (679) 754PID: Ind (no lean) — (2) — (0) — (2) 1% (6) 1% (6) 7% (48) 91% (654) 718PID: Rep (no lean) 1% (7) — (2) — (1) 1% (7) 1% (9) 6% (41) 91% (660) 727PID/Gender: DemMen — (0) — (1) 1% (2) 1% (5) 2% (6) 7% (25) 89% (314) 353PID/Gender: DemWomen 1% (4) — (1) — (0) 1% (6) 1% (4) 5% (21) 91% (365) 401PID/Gender: Ind Men — (2) — (0) — (1) 1% (3) — (1) 5% (18) 93% (313) 337PID/Gender: Ind Women — (0) — (0) — (1) 1% (3) 1% (4) 8% (30) 90% (342) 381PID/Gender: Rep Men 1% (5) 1% (2) — (1) 1% (3) 1% (5) 7% (27) 89% (329) 371PID/Gender: Rep Women 1% (2) — (0) — (0) 1% (4) 1% (5) 4% (14) 93% (331) 356Ideo: Liberal (1-3) — (2) — (3) — (2) 1% (8) 2% (9) 6% (39) 90% (547) 610Ideo: Moderate (4) — (3) — (1) — (2) 1% (5) 1% (3) 6% (33) 91% (492) 539Ideo: Conservative (5-7) 1% (6) — (1) — (1) 1% (7) 1% (8) 6% (47) 91% (671) 741Educ: < College 1% (8) — (2) — (2) 1% (20) 1% (21) 6% (98) 90%(1362) 1511Educ: Bachelors degree 1% (3) — (2) 1% (2) — (2) 1% (3) 5% (24) 92% (407) 444Educ: Post-grad 1% (2) — (1) 1% (2) — (1) — (1) 5% (13) 92% (225) 244Income: Under 50k — (6) — (2) — (1) — (6) 1% (10) 6% (79) 92%(1119) 1221Income: 50k-100k 1% (6) — (1) — (3) 2% (16) 2% (11) 6% (40) 89% (627) 705Income: 100k+ — (0) 1% (2) 1% (2) — (1) 1% (4) 6% (17) 91% (247) 272



39

Table HR5_7




About onceper week


About onceper month


Adults 1% (12) — (4) — (6) 1% (23) 1% (25) 6% (135) 91%(1994) 2199Ethnicity: White 1% (10) — (3) — (4) 1% (21) 1% (16) 6% (104) 91%(1563) 1721Ethnicity: Hispanic 1% (2) — (0) — (1) 2% (6) 2% (7) 8% (27) 88% (307) 349Ethnicity: Afr. Am. 1% (2) — (1) — (0) 1% (2) 2% (5) 8% (21) 88% (243) 274Ethnicity: Other — (0) — (0) 1% (1) 1% (1) 2% (3) 5% (9) 93% (189) 204All Christian 1% (7) — (2) 1% (5) 1% (8) 2% (15) 6% (55) 91% (892) 984All Non-Christian — (0) — (0) — (0) 2% (2) — (0) 4% (4) 94% (84) 90Atheist — (0) — (0) — (0) 4% (4) — (0) 6% (6) 91% (97) 107Agnostic/Nothing in particular — (5) — (3) — (1) 1% (10) 1% (10) 7% (70) 90% (920) 1018Religious Non-Protestant/Catholic — (0) — (0) — (0) 2% (2) 1% (1) 6% (6) 92% (96) 105Evangelical 1% (8) — (2) — (2) 1% (7) 2% (13) 7% (39) 88% (519) 590Non-Evangelical 1% (4) — (1) — (3) 1% (6) 1% (5) 5% (43) 92% (720) 781Community: Urban — (1) — (1) 1% (4) 2% (9) 2% (9) 6% (34) 90% (504) 562Community: Suburban 1% (10) — (3) — (1) 1% (8) 1% (7) 7% (65) 90% (887) 981Community: Rural — (1) — (0) — (1) 1% (6) 1% (9) 6% (36) 92% (603) 655Employ: Private Sector 1% (6) — (1) 1% (4) 1% (4) 2% (13) 6% (46) 90% (643) 716Employ: Government 2% (2) 1% (1) — (0) 1% (2) — (0) 6% (7) 90% (112) 124Employ: Self-Employed 1% (1) 1% (3) — (1) 2% (5) 1% (2) 7% (14) 88% (183) 209Employ: Homemaker — (0) — (0) — (0) — (0) 1% (1) 7% (10) 92% (124) 135Employ: Retired — (0) — (0) — (0) 1% (3) — (2) 5% (23) 94% (466) 494Employ: Unemployed 1% (2) — (0) — (0) 1% (3) 2% (4) 5% (11) 91% (209) 229Employ: Other — (0) — (0) — (0) 2% (5) — (0) 6% (11) 92% (174) 189Military HH: Yes 1% (2) — (0) — (1) 1% (4) — (0) 7% (26) 91% (329) 362Military HH: No 1% (10) — (4) — (5) 1% (20) 1% (25) 6% (109) 91%(1665) 1837RD/WT: Right Direction 1% (8) — (3) — (1) 1% (10) 2% (15) 6% (54) 89% (764) 856RD/WT: Wrong Track — (4) — (1) — (4) 1% (14) 1% (10) 6% (81) 92%(1230) 1343Trump Job Approve 1% (7) — (2) — (1) 1% (10) 1% (12) 7% (60) 90% (828) 921Trump Job Disapprove — (5) — (2) — (3) 1% (13) 1% (10) 6% (75) 91%(1070) 1179


40





About onceper week


About onceper month


Adults 1% (12) — (4) — (6) 1% (23) 1% (25) 6% (135) 91%(1994) 2199Trump Job Strongly Approve 1% (6) — (2) — (1) 1% (8) 2% (8) 8% (42) 87% (467) 534Trump Job Somewhat Approve — (1) — (0) — (0) 1% (2) 1% (4) 5% (18) 93% (362) 387Trump Job Somewhat Disapprove — (0) — (1) — (0) 3% (7) 1% (1) 6% (14) 90% (214) 237Trump Job Strongly Disapprove 1% (5) — (1) — (3) 1% (7) 1% (8) 6% (61) 91% (856) 942Favorable of Trump 1% (6) — (2) — (1) 1% (12) 1% (13) 7% (65) 89% (817) 917Unfavorable of Trump — (4) — (2) — (3) 1% (12) 1% (10) 6% (64) 92%(1056) 1151Very Favorable of Trump 1% (6) — (1) — (1) 1% (8) 2% (9) 7% (40) 88% (493) 558Somewhat Favorable of Trump — (0) — (2) — (0) 1% (4) 1% (4) 7% (25) 90% (324) 359Somewhat Unfavorable of Trump — (1) — (0) — (0) 1% (1) 1% (1) 5% (9) 93% (175) 188Very Unfavorable of Trump — (3) — (2) — (3) 1% (10) 1% (8) 6% (55) 91% (881) 963#1 Issue: Economy — (1) — (1) — (2) 1% (5) 1% (3) 7% (37) 91% (519) 568#1 Issue: Security — (2) — (2) — (1) 2% (8) 1% (4) 6% (31) 91% (484) 532#1 Issue: Health Care 2% (6) — (1) — (1) — (1) 2% (6) 6% (24) 90% (346) 384#1 Issue: Medicare / Social Security 1% (1) — (0) — (0) 1% (3) — (1) 6% (16) 92% (245) 267#1 Issue: Women’s Issues — (0) — (0) 1% (1) — (0) 5% (6) 4% (4) 90% (104) 115#1 Issue: Education 2% (2) — (0) — (0) 4% (3) 1% (0) 13% (13) 80% (75) 94#1 Issue: Energy — (0) 1% (1) — (0) 3% (3) 1% (1) 5% (6) 91% (109) 120#1 Issue: Other — (0) — (0) — (0) — (0) 3% (3) 3% (4) 94% (112) 1192018 House Vote: Democrat 1% (4) — (2) — (3) — (3) 1% (9) 7% (54) 90% (679) 7542018 House Vote: Republican 1% (6) — (2) — (1) 1% (8) 1% (7) 6% (38) 91% (617) 6802018 House Vote: Someone else — (0) — (0) 2% (1) — (0) 2% (1) 3% (2) 94% (77) 822016 Vote: Hillary Clinton 1% (4) — (2) 1% (4) 1% (6) 1% (7) 7% (48) 90% (636) 7062016 Vote: Donald Trump 1% (6) — (2) — (1) 1% (7) 1% (7) 6% (38) 91% (626) 6872016 Vote: Other — (0) — (0) — (0) — (0) 1% (2) 7% (10) 92% (127) 1382016 Vote: Didn’t Vote — (2) — (0) — (0) 2% (11) 1% (9) 6% (38) 91% (602) 663Voted in 2014: Yes 1% (8) — (3) — (5) 1% (9) 1% (13) 6% (79) 91%(1184) 1302Voted in 2014: No — (4) — (1) — (1) 2% (15) 1% (11) 6% (56) 90% (810) 897



41

Table HR5_7




About onceper week


About onceper month


Adults 1% (12) — (4) — (6) 1% (23) 1% (25) 6% (135) 91%(1994) 21992012 Vote: Barack Obama 1% (5) — (1) — (3) — (4) 1% (7) 7% (56) 91% (760) 8362012 Vote: Mitt Romney 1% (3) — (2) — (1) 1% (4) 1% (3) 5% (24) 92% (470) 5082012 Vote: Other 1% (1) — (0) — (0) 4% (3) 1% (1) 7% (6) 87% (73) 842012 Vote: Didn’t Vote — (3) — (1) — (1) 2% (12) 2% (13) 6% (49) 90% (687) 7664-Region: Northeast 1% (2) — (1) 1% (2) 2% (6) — (2) 6% (22) 91% (358) 3934-Region: Midwest 1% (3) — (1) — (0) 1% (4) 1% (4) 6% (29) 91% (422) 4624-Region: South 1% (6) — (3) — (2) 1% (6) 1% (10) 7% (55) 90% (742) 8244-Region: West — (1) — (0) — (1) 1% (7) 2% (9) 6% (30) 91% (472) 520Watch TV: Every day 1% (8) — (3) — (2) 1% (11) 1% (11) 7% (74) 89% (927) 1037Watch TV: Several times per week — (1) — (0) — (2) — (3) — (0) 6% (32) 93% (486) 524Watch TV: About once per week — (0) — (0) — (0) 2% (4) 2% (4) 5% (8) 91% (150) 165Watch TV: Several times per month — (0) 1% (1) 1% (1) 1% (1) 3% (4) 6% (8) 88% (112) 127Watch TV: About once per month 2% (1) — (0) — (0) 2% (1) 1% (1) 9% (6) 86% (57) 67Watch TV: Less often than once per month 2% (1) — (0) — (0) 1% (1) — (0) 5% (4) 93% (73) 79Watch TV: Never — (0) — (0) — (0) 1% (2) 2% (5) 2% (4) 94% (188) 200Watch Movies: Every day 1% (4) — (2) — (2) 2% (7) 1% (5) 11% (39) 84% (296) 354Watch Movies: Several times per week — (2) — (2) 1% (3) — (2) 1% (8) 6% (38) 91% (538) 592Watch Movies: About once per week 1% (3) — (0) — (0) 1% (4) 1% (2) 6% (19) 92% (315) 344Watch Movies: Several times per month — (1) — (1) — (1) 1% (3) 1% (3) 4% (11) 93% (267) 287Watch Movies: About once per month 1% (1) — (0) — (0) 1% (3) 1% (1) 8% (16) 89% (168) 189Watch Movies: Less often than once per month — (0) — (0) — (0) 2% (4) — (0) 4% (9) 94% (204) 217Watch Movies: Never — (0) — (0) — (0) 1% (2) 2% (5) 1% (3) 95% (205) 216Watch Sporting Events: Every day 5% (6) 2% (2) 1% (2) 1% (2) 3% (4) 7% (9) 80% (100) 124Watch Sporting Events: Several times per week — (1) — (0) — (1) 1% (3) 1% (3) 9% (33) 89% (336) 378Watch Sporting Events: About once per week 1% (4) — (1) — (2) 1% (2) 2% (5) 8% (27) 88% (285) 326Watch Sporting Events: Several times per month — (0) 1% (1) 1% (1) 1% (2) 2% (3) 6% (11) 89% (155) 174Watch Sporting Events: About once per month 1% (1) — (0) — (0) 3% (5) 1% (1) 12% (17) 83% (118) 142Watch Sporting Events: Less often than once per month — (0) — (0) — (0) 1% (4) 1% (2) 7% (23) 91% (292) 320Watch Sporting Events: Never — (0) — (0) — (0) 1% (5) 1% (6) 2% (15) 96% (708) 735


42





About onceper week


About onceper month


Adults 1% (12) — (4) — (6) 1% (23) 1% (25) 6% (135) 91%(1994) 2199Cable TV: Currently subscribe 1% (10) — (3) — (4) 1% (13) 1% (12) 6% (62) 89% (859) 962Cable TV: Subscribed in past — (1) — (1) — (2) — (4) 1% (7) 7% (55) 92% (743) 812Cable TV: Never subscribed — (1) — (0) — (0) 2% (7) 1% (6) 4% (19) 92% (392) 425Satellite TV: Currently subscribe 1% (6) 1% (3) — (1) 2% (9) 3% (13) 6% (29) 87% (413) 474Satellite TV: Subscribed in past — (2) — (1) — (2) 1% (7) 1% (7) 8% (45) 89% (514) 578Satellite TV: Never subscribed — (4) — (0) — (2) 1% (8) — (5) 5% (61) 93%(1066) 1146Streaming Services: Currently subscribe 1% (9) — (3) — (3) 1% (14) 1% (14) 6% (87) 91%(1261) 1391Streaming Services: Subscribed in past — (0) 1% (1) 1% (2) 2% (4) 4% (8) 11% (21) 81% (151) 188Streaming Services: Never subscribed — (3) — (0) — (0) 1% (5) 1% (3) 4% (27) 94% (582) 620Film: An avid fan 1% (6) — (3) — (3) 1% (7) 2% (16) 9% (68) 87% (677) 781Film: A casual fan — (4) — (1) — (3) 1% (16) — (5) 5% (64) 92%(1073) 1166Film: Not a fan — (1) — (0) — (0) — (0) 1% (4) 1% (3) 97% (243) 252Television: An avid fan 1% (9) — (2) — (3) 1% (13) 2% (18) 8% (85) 89%(1006) 1137Television: A casual fan — (3) — (3) — (2) 1% (10) 1% (6) 5% (48) 92% (857) 929Television: Not a fan — (0) — (0) — (0) — (1) 1% (1) 1% (2) 98% (131) 134Music: An avid fan 1% (10) — (4) — (3) 1% (16) 2% (20) 8% (87) 88% (991) 1131Music: A casual fan — (0) — (0) — (3) 1% (7) — (4) 5% (47) 93% (881) 942Music: Not a fan 2% (2) — (0) — (0) — (0) 1% (1) 1% (1) 97% (123) 126Fashion: An avid fan 2% (5) 1% (3) 1% (2) 2% (5) 3% (8) 6% (18) 86% (255) 295Fashion: A casual fan — (5) — (2) — (3) 2% (14) 2% (14) 8% (74) 88% (818) 930Fashion: Not a fan — (3) — (0) — (1) — (4) — (2) 4% (43) 95% (920) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



43

Table HR5_8

Table HR5_8: How often do you listen to music via each of the following?Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio



About onceper week


About onceper month


Adults 11% (237) 9% (199) 6% (121) 4% (95) 3% (57) 10% (223) 58%(1267) 2199Gender: Male 11% (117) 9% (95) 5% (58) 4% (39) 3% (31) 10% (108) 58% (613) 1061Gender: Female 11% (120) 9% (104) 6% (63) 5% (56) 2% (26) 10% (115) 57% (654) 1138Age: 18-29 8% (34) 8% (35) 9% (38) 7% (31) 3% (13) 14% (58) 51% (216) 426Age: 30-44 14% (85) 11% (63) 5% (30) 4% (24) 3% (16) 12% (70) 51% (298) 587Age: 45-54 10% (37) 8% (27) 6% (22) 5% (19) 2% (8) 9% (31) 59% (206) 351Age: 55-64 10% (42) 7% (29) 5% (18) 3% (10) 3% (11) 10% (40) 63% (250) 400Age: 65+ 9% (40) 10% (45) 3% (13) 2% (10) 2% (8) 5% (23) 68% (297) 436Generation Z: 18-22 5% (7) 6% (10) 10% (17) 11% (18) 5% (9) 17% (27) 46% (74) 161Millennial: Age 23-38 12% (76) 11% (71) 6% (41) 5% (30) 2% (15) 12% (76) 52% (335) 645Generation X: Age 39-54 13% (71) 8% (44) 6% (32) 5% (27) 3% (14) 10% (57) 56% (311) 557Boomers: Age 55-73 10% (72) 8% (59) 4% (30) 3% (20) 2% (17) 8% (57) 65% (473) 728PID: Dem (no lean) 10% (78) 9% (68) 5% (39) 5% (34) 3% (24) 9% (65) 59% (446) 754PID: Ind (no lean) 8% (60) 9% (65) 5% (38) 4% (32) 3% (21) 12% (84) 58% (418) 718PID: Rep (no lean) 14% (98) 9% (66) 6% (45) 4% (29) 2% (13) 10% (74) 55% (403) 727PID/Gender: DemMen 10% (36) 8% (30) 6% (21) 5% (16) 4% (15) 9% (31) 58% (204) 353PID/Gender: DemWomen 10% (42) 10% (39) 4% (17) 4% (18) 2% (9) 8% (34) 60% (242) 401PID/Gender: Ind Men 8% (26) 9% (29) 4% (15) 3% (10) 3% (11) 10% (35) 63% (212) 337PID/Gender: Ind Women 9% (35) 10% (36) 6% (23) 6% (22) 3% (10) 13% (49) 54% (207) 381PID/Gender: Rep Men 15% (55) 10% (36) 6% (22) 3% (13) 1% (5) 11% (42) 53% (198) 371PID/Gender: Rep Women 12% (44) 8% (29) 6% (23) 5% (16) 2% (7) 9% (32) 58% (205) 356Ideo: Liberal (1-3) 10% (60) 11% (65) 5% (28) 5% (32) 3% (16) 10% (63) 57% (346) 610Ideo: Moderate (4) 11% (58) 9% (50) 7% (38) 3% (18) 4% (22) 11% (57) 55% (296) 539Ideo: Conservative (5-7) 12% (88) 9% (65) 5% (39) 4% (31) 2% (16) 9% (63) 59% (440) 741Educ: < College 9% (141) 9% (132) 6% (95) 4% (66) 3% (39) 11% (165) 58% (873) 1511Educ: Bachelors degree 12% (55) 10% (44) 5% (20) 4% (17) 2% (11) 8% (37) 59% (260) 444Educ: Post-grad 17% (40) 10% (24) 2% (6) 5% (12) 3% (7) 9% (22) 55% (133) 244Income: Under 50k 8% (93) 6% (73) 6% (74) 4% (45) 3% (33) 11% (137) 63% (766) 1221Income: 50k-100k 13% (94) 13% (90) 5% (35) 6% (39) 2% (17) 9% (67) 52% (364) 705Income: 100k+ 18% (50) 13% (36) 4% (12) 4% (11) 3% (8) 7% (19) 50% (137) 272


44





About onceper week


About onceper month


Adults 11% (237) 9% (199) 6% (121) 4% (95) 3% (57) 10% (223) 58%(1267) 2199Ethnicity: White 11% (188) 9% (159) 5% (83) 4% (63) 2% (37) 10% (178) 59%(1013) 1721Ethnicity: Hispanic 9% (30) 7% (26) 11% (37) 5% (19) 4% (13) 8% (29) 56% (195) 349Ethnicity: Afr. Am. 10% (29) 11% (30) 10% (27) 5% (14) 3% (9) 6% (16) 54% (149) 274Ethnicity: Other 10% (20) 5% (10) 6% (12) 8% (17) 5% (10) 14% (28) 52% (105) 204All Christian 12% (118) 10% (101) 5% (48) 4% (42) 2% (21) 9% (84) 58% (570) 984All Non-Christian 16% (14) 5% (4) 6% (6) 3% (3) 3% (2) 11% (9) 57% (51) 90Atheist 10% (11) 13% (14) 5% (6) 4% (4) 2% (2) 7% (8) 59% (63) 107Agnostic/Nothing in particular 9% (94) 8% (80) 6% (62) 4% (45) 3% (32) 12% (122) 57% (583) 1018Religious Non-Protestant/Catholic 18% (19) 4% (4) 7% (7) 3% (3) 4% (4) 10% (11) 54% (57) 105Evangelical 13% (77) 11% (63) 5% (28) 5% (30) 4% (21) 10% (56) 53% (315) 590Non-Evangelical 10% (77) 9% (71) 6% (49) 4% (31) 2% (13) 9% (74) 60% (466) 781Community: Urban 11% (60) 9% (50) 5% (27) 5% (31) 4% (21) 9% (53) 57% (321) 562Community: Suburban 12% (118) 10% (98) 4% (38) 4% (35) 2% (24) 9% (92) 59% (577) 981Community: Rural 9% (59) 8% (52) 9% (56) 4% (29) 2% (11) 12% (79) 56% (370) 655Employ: Private Sector 15% (106) 11% (78) 6% (46) 4% (29) 2% (17) 9% (62) 53% (380) 716Employ: Government 14% (18) 10% (12) 6% (7) 5% (6) 2% (2) 16% (19) 48% (60) 124Employ: Self-Employed 11% (22) 8% (16) 7% (16) 9% (19) 2% (4) 10% (20) 54% (112) 209Employ: Homemaker 8% (10) 11% (15) 3% (4) 5% (6) 3% (4) 14% (19) 56% (76) 135Employ: Retired 8% (40) 9% (46) 4% (19) 3% (12) 1% (7) 6% (31) 69% (338) 494Employ: Unemployed 4% (9) 9% (20) 7% (16) 4% (9) 3% (6) 12% (28) 61% (140) 229Employ: Other 14% (27) 4% (7) 5% (9) 5% (9) 6% (11) 11% (21) 56% (105) 189Military HH: Yes 13% (48) 13% (46) 5% (17) 3% (11) 3% (9) 7% (24) 57% (206) 362Military HH: No 10% (189) 8% (153) 6% (105) 5% (84) 3% (48) 11% (199) 58%(1061) 1837RD/WT: Right Direction 13% (108) 9% (76) 6% (52) 5% (39) 2% (18) 8% (69) 58% (494) 856RD/WT: Wrong Track 10% (129) 9% (123) 5% (69) 4% (56) 3% (39) 12% (155) 58% (773) 1343Trump Job Approve 12% (108) 10% (89) 6% (51) 5% (42) 2% (22) 9% (79) 58% (530) 921Trump Job Disapprove 10% (123) 9% (107) 5% (63) 4% (49) 3% (32) 11% (130) 57% (674) 1179



45

Table HR5_8




About onceper week


About onceper month


Adults 11% (237) 9% (199) 6% (121) 4% (95) 3% (57) 10% (223) 58%(1267) 2199Trump Job Strongly Approve 14% (75) 7% (40) 7% (40) 5% (25) 2% (10) 7% (39) 57% (306) 534Trump Job Somewhat Approve 8% (32) 13% (49) 3% (11) 5% (18) 3% (12) 10% (40) 58% (225) 387Trump Job Somewhat Disapprove 9% (22) 14% (32) 8% (19) 7% (16) 2% (4) 8% (20) 52% (123) 237Trump Job Strongly Disapprove 11% (102) 8% (75) 5% (44) 4% (33) 3% (28) 12% (110) 58% (550) 942Favorable of Trump 12% (114) 9% (86) 6% (56) 5% (44) 2% (17) 9% (81) 57% (520) 917Unfavorable of Trump 10% (113) 9% (107) 5% (61) 4% (46) 3% (33) 11% (132) 57% (660) 1151Very Favorable of Trump 14% (78) 8% (43) 7% (41) 5% (27) 2% (10) 7% (41) 57% (316) 558Somewhat Favorable of Trump 10% (36) 12% (43) 4% (14) 5% (16) 2% (7) 11% (40) 57% (204) 359Somewhat Unfavorable of Trump 8% (15) 13% (25) 9% (18) 3% (6) 3% (6) 10% (19) 53% (99) 188Very Unfavorable of Trump 10% (98) 9% (82) 4% (43) 4% (39) 3% (27) 12% (113) 58% (561) 963#1 Issue: Economy 10% (55) 9% (52) 8% (48) 4% (23) 3% (19) 11% (60) 55% (310) 568#1 Issue: Security 13% (71) 7% (36) 5% (27) 6% (29) 2% (12) 8% (41) 59% (316) 532#1 Issue: Health Care 14% (53) 10% (39) 5% (21) 3% (13) 2% (7) 12% (45) 54% (207) 384#1 Issue: Medicare / Social Security 9% (23) 12% (33) 5% (14) 1% (3) 3% (7) 7% (20) 62% (166) 267#1 Issue: Women’s Issues 9% (11) 6% (7) 4% (4) 7% (9) 5% (5) 13% (15) 56% (64) 115#1 Issue: Education 7% (6) 14% (13) 4% (3) 7% (7) 1% (1) 13% (12) 54% (51) 94#1 Issue: Energy 8% (9) 9% (11) 1% (2) 7% (9) 2% (3) 12% (14) 60% (73) 120#1 Issue: Other 7% (8) 6% (7) 2% (2) 2% (3) 2% (3) 14% (16) 67% (80) 1192018 House Vote: Democrat 11% (85) 10% (75) 4% (32) 5% (34) 3% (20) 10% (73) 58% (436) 7542018 House Vote: Republican 14% (94) 9% (64) 6% (44) 4% (28) 2% (14) 7% (50) 57% (385) 6802018 House Vote: Someone else 11% (9) 3% (3) 2% (1) 3% (3) 1% (0) 12% (10) 69% (57) 822016 Vote: Hillary Clinton 11% (79) 10% (69) 5% (33) 4% (30) 3% (18) 9% (61) 59% (415) 7062016 Vote: Donald Trump 14% (96) 10% (70) 5% (36) 4% (26) 2% (14) 8% (53) 57% (393) 6872016 Vote: Other 8% (11) 9% (12) 2% (3) 4% (5) 5% (6) 12% (17) 61% (84) 1382016 Vote: Didn’t Vote 8% (51) 7% (48) 7% (49) 5% (33) 3% (19) 14% (92) 56% (373) 663Voted in 2014: Yes 12% (158) 10% (128) 4% (58) 4% (53) 2% (32) 8% (104) 59% (769) 1302Voted in 2014: No 9% (79) 8% (71) 7% (64) 5% (42) 3% (25) 13% (119) 56% (498) 897


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About onceper week


About onceper month


Adults 11% (237) 9% (199) 6% (121) 4% (95) 3% (57) 10% (223) 58%(1267) 21992012 Vote: Barack Obama 11% (96) 10% (83) 4% (31) 4% (32) 2% (17) 9% (72) 60% (506) 8362012 Vote: Mitt Romney 13% (68) 10% (51) 4% (21) 4% (19) 2% (11) 8% (40) 59% (299) 5082012 Vote: Other 8% (6) 7% (6) 3% (3) 4% (3) 2% (1) 12% (10) 64% (54) 842012 Vote: Didn’t Vote 8% (65) 8% (59) 8% (64) 5% (41) 4% (28) 13% (101) 53% (408) 7664-Region: Northeast 10% (40) 10% (41) 5% (19) 5% (20) 2% (8) 11% (45) 56% (221) 3934-Region: Midwest 11% (49) 10% (45) 3% (12) 6% (27) 2% (9) 9% (40) 61% (280) 4624-Region: South 13% (107) 9% (76) 6% (48) 4% (33) 3% (22) 9% (77) 56% (459) 8244-Region: West 8% (40) 7% (36) 8% (42) 3% (15) 4% (19) 12% (61) 59% (307) 520Watch TV: Every day 13% (135) 9% (92) 5% (48) 5% (53) 2% (22) 10% (104) 56% (582) 1037Watch TV: Several times per week 10% (51) 11% (55) 7% (38) 3% (18) 1% (7) 14% (71) 54% (283) 524Watch TV: About once per week 10% (17) 13% (22) 9% (15) 4% (6) 6% (10) 5% (8) 53% (88) 165Watch TV: Several times per month 7% (9) 8% (10) 8% (10) 4% (5) 7% (9) 7% (9) 59% (74) 127Watch TV: About once per month 10% (7) 3% (2) 1% (1) 5% (3) 5% (3) 15% (10) 62% (42) 67Watch TV: Less often than once per month 9% (7) 12% (10) 5% (4) 2% (2) 3% (2) 11% (9) 57% (45) 79Watch TV: Never 5% (11) 4% (8) 3% (6) 3% (7) 2% (4) 6% (12) 76% (153) 200Watch Movies: Every day 14% (49) 11% (39) 7% (25) 6% (20) 4% (14) 10% (37) 48% (170) 354Watch Movies: Several times per week 11% (64) 11% (65) 5% (30) 6% (34) 1% (8) 10% (59) 56% (332) 592Watch Movies: About once per week 11% (38) 9% (29) 7% (24) 3% (12) 2% (7) 10% (35) 58% (198) 344Watch Movies: Several times per month 12% (34) 9% (25) 7% (20) 6% (16) 4% (11) 6% (18) 57% (162) 287Watch Movies: About once per month 13% (25) 9% (16) 3% (5) 1% (1) 5% (10) 13% (25) 57% (107) 189Watch Movies: Less often than once per month 9% (19) 6% (13) 5% (12) 3% (6) 2% (4) 16% (36) 59% (128) 217Watch Movies: Never 3% (7) 6% (12) 2% (5) 2% (5) 2% (4) 6% (13) 79% (170) 216Watch Sporting Events: Every day 24% (30) 12% (15) 6% (7) 5% (7) 3% (4) 9% (11) 40% (50) 124Watch Sporting Events: Several times per week 15% (58) 14% (52) 6% (24) 5% (20) 1% (2) 10% (38) 49% (185) 378Watch Sporting Events: About once per week 10% (34) 8% (26) 6% (20) 4% (13) 5% (15) 11% (37) 55% (180) 326Watch Sporting Events: Several times per month 15% (26) 10% (18) 5% (9) 7% (12) 1% (1) 10% (17) 52% (90) 174Watch Sporting Events: About once per month 9% (13) 12% (18) 7% (10) 6% (9) 2% (2) 15% (21) 48% (68) 142Watch Sporting Events: Less often than once per month 7% (24) 12% (39) 6% (20) 5% (17) 3% (11) 9% (30) 56% (179) 320Watch Sporting Events: Never 7% (51) 4% (31) 4% (31) 2% (17) 3% (22) 9% (69) 70% (516) 735



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Table HR5_8




About onceper week


About onceper month


Adults 11% (237) 9% (199) 6% (121) 4% (95) 3% (57) 10% (223) 58%(1267) 2199Cable TV: Currently subscribe 12% (115) 10% (101) 6% (58) 4% (38) 2% (22) 9% (85) 56% (543) 962Cable TV: Subscribed in past 11% (87) 8% (66) 6% (47) 4% (36) 4% (30) 11% (87) 56% (458) 812Cable TV: Never subscribed 8% (34) 7% (32) 4% (16) 5% (21) 1% (5) 12% (51) 62% (266) 425Satellite TV: Currently subscribe 17% (83) 15% (72) 7% (35) 6% (29) 3% (14) 8% (38) 43% (203) 474Satellite TV: Subscribed in past 10% (58) 9% (52) 6% (37) 6% (37) 2% (14) 13% (74) 53% (306) 578Satellite TV: Never subscribed 8% (96) 7% (75) 4% (49) 2% (28) 2% (29) 10% (111) 66% (758) 1146Streaming Services: Currently subscribe 12% (174) 11% (151) 6% (87) 5% (70) 3% (40) 10% (143) 52% (727) 1391Streaming Services: Subscribed in past 7% (13) 6% (11) 8% (16) 8% (14) 2% (4) 16% (29) 54% (101) 188Streaming Services: Never subscribed 8% (50) 6% (37) 3% (19) 2% (10) 2% (13) 8% (51) 71% (440) 620Film: An avid fan 13% (102) 9% (69) 5% (36) 6% (43) 2% (17) 10% (79) 56% (435) 781Film: A casual fan 10% (114) 10% (117) 6% (72) 4% (49) 3% (32) 11% (126) 56% (657) 1166Film: Not a fan 8% (21) 5% (13) 5% (13) 1% (3) 3% (8) 7% (19) 70% (175) 252Television: An avid fan 12% (140) 9% (103) 6% (68) 6% (63) 2% (22) 10% (119) 55% (622) 1137Television: A casual fan 10% (90) 10% (90) 6% (52) 3% (30) 3% (31) 10% (96) 58% (538) 929Television: Not a fan 5% (6) 4% (6) 1% (1) 1% (1) 3% (4) 6% (9) 80% (107) 134Music: An avid fan 14% (155) 10% (112) 6% (65) 6% (62) 2% (27) 12% (136) 51% (573) 1131Music: A casual fan 8% (76) 9% (84) 5% (50) 3% (28) 3% (28) 9% (84) 63% (591) 942Music: Not a fan 4% (5) 2% (3) 5% (6) 3% (4) 2% (2) 3% (3) 82% (103) 126Fashion: An avid fan 13% (40) 13% (39) 6% (17) 8% (22) 1% (4) 10% (30) 49% (144) 295Fashion: A casual fan 12% (112) 10% (90) 7% (64) 5% (47) 3% (27) 11% (106) 52% (485) 930Fashion: Not a fan 9% (85) 7% (70) 4% (41) 3% (25) 3% (26) 9% (88) 66% (638) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Morning ConsultTable HR6_1_1NET

Table HR6_1_1NET: And where do you listen to each of the following? For each, please select all that apply. Streaming services, like Apple Music orSpotifyWhile working

Demographic Selected Not Selected Total N

Adults 35% (479) 65% (889) 1368Gender: Male 35% (226) 65% (415) 642Gender: Female 35% (253) 65% (473) 726Age: 18-29 48% (172) 52% (188) 359Age: 30-44 40% (177) 60% (267) 445Age: 45-54 34% (75) 66% (147) 222Age: 55-64 23% (45) 77% (148) 193Age: 65+ 7% (11) 93% (139) 150Generation Z: 18-22 51% (67) 49% (65) 132Millennial: Age 23-38 42% (220) 58% (303) 523Generation X: Age 39-54 37% (137) 63% (234) 371Boomers: Age 55-73 17% (55) 83% (263) 318PID: Dem (no lean) 36% (178) 64% (312) 490PID: Ind (no lean) 38% (170) 62% (272) 442PID: Rep (no lean) 30% (132) 70% (304) 436PID/Gender: DemMen 36% (82) 64% (147) 229PID/Gender: DemWomen 37% (95) 63% (166) 261PID/Gender: Ind Men 41% (78) 59% (113) 192PID/Gender: Ind Women 37% (92) 63% (159) 250PID/Gender: Rep Men 30% (66) 70% (155) 221PID/Gender: Rep Women 31% (66) 69% (149) 215Ideo: Liberal (1-3) 39% (172) 61% (265) 437Ideo: Moderate (4) 35% (107) 65% (201) 308Ideo: Conservative (5-7) 31% (127) 69% (289) 416Educ: < College 32% (288) 68% (626) 914Educ: Bachelors degree 46% (136) 54% (162) 298Educ: Post-grad 35% (55) 65% (101) 156Income: Under 50k 32% (233) 68% (489) 722Income: 50k-100k 39% (180) 61% (280) 460Income: 100k+ 36% (66) 64% (119) 186Ethnicity: White 34% (358) 66% (686) 1044



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Adults 35% (479) 65% (889) 1368Ethnicity: Hispanic 44% (113) 56% (146) 259Ethnicity: Afr. Am. 32% (57) 68% (122) 179Ethnicity: Other 44% (63) 56% (81) 144All Christian 29% (167) 71% (400) 566All Non-Christian 38% (22) 62% (35) 56Atheist 52% (40) 48% (37) 76Agnostic/Nothing in particular 38% (251) 62% (417) 669Religious Non-Protestant/Catholic 40% (25) 60% (38) 63Evangelical 33% (122) 67% (252) 374Non-Evangelical 31% (143) 69% (321) 464Community: Urban 37% (142) 63% (239) 381Community: Suburban 34% (204) 66% (395) 598Community: Rural 34% (134) 66% (255) 388Employ: Private Sector 44% (231) 56% (296) 527Employ: Government 49% (44) 51% (46) 91Employ: Self-Employed 45% (59) 55% (70) 129Employ: Homemaker 18% (16) 82% (72) 88Employ: Retired 11% (21) 89% (168) 189Employ: Unemployed 23% (32) 77% (107) 139Employ: Other 27% (31) 73% (84) 114Military HH: Yes 24% (49) 76% (151) 200Military HH: No 37% (430) 63% (738) 1168RD/WT: Right Direction 33% (164) 67% (337) 501RD/WT: Wrong Track 36% (315) 64% (552) 867Trump Job Approve 30% (161) 70% (378) 539Trump Job Disapprove 38% (289) 62% (474) 763Trump Job Strongly Approve 27% (80) 73% (221) 301Trump Job Somewhat Approve 34% (81) 66% (157) 237Trump Job Somewhat Disapprove 37% (56) 63% (95) 151Trump Job Strongly Disapprove 38% (233) 62% (379) 612


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Adults 35% (479) 65% (889) 1368Favorable of Trump 30% (158) 70% (375) 534Unfavorable of Trump 38% (291) 62% (467) 758Very Favorable of Trump 27% (87) 73% (230) 317Somewhat Favorable of Trump 33% (71) 67% (145) 217Somewhat Unfavorable of Trump 37% (46) 63% (77) 122Very Unfavorable of Trump 39% (245) 61% (391) 636#1 Issue: Economy 38% (148) 62% (241) 389#1 Issue: Security 31% (93) 69% (206) 300#1 Issue: Health Care 30% (75) 70% (172) 248#1 Issue: Medicare / Social Security 21% (23) 79% (82) 105#1 Issue: Women’s Issues 45% (41) 55% (50) 91#1 Issue: Education 41% (34) 59% (50) 85#1 Issue: Energy 49% (38) 51% (40) 78#1 Issue: Other 37% (27) 63% (46) 732018 House Vote: Democrat 39% (188) 61% (289) 4772018 House Vote: Republican 30% (114) 70% (271) 3852018 House Vote: Someone else 34% (19) 66% (37) 562016 Vote: Hillary Clinton 34% (154) 66% (295) 4502016 Vote: Donald Trump 30% (114) 70% (268) 3822016 Vote: Other 47% (44) 53% (49) 922016 Vote: Didn’t Vote 37% (165) 63% (276) 440Voted in 2014: Yes 31% (233) 69% (514) 748Voted in 2014: No 40% (246) 60% (374) 6202012 Vote: Barack Obama 34% (174) 66% (343) 5172012 Vote: Mitt Romney 32% (84) 68% (182) 2662012 Vote: Didn’t Vote 39% (207) 61% (325) 5334-Region: Northeast 33% (81) 67% (165) 2464-Region: Midwest 34% (92) 66% (182) 2744-Region: South 36% (186) 64% (326) 5124-Region: West 36% (121) 64% (215) 336



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Adults 35% (479) 65% (889) 1368Watch TV: Every day 40% (256) 60% (387) 644Watch TV: Several times per week 33% (122) 67% (247) 370Watch TV: About once per week 34% (40) 66% (80) 120Watch TV: Several times per month 32% (25) 68% (52) 77Watch TV: Never 13% (8) 87% (55) 63Watch Movies: Every day 40% (103) 60% (157) 259Watch Movies: Several times per week 36% (144) 64% (260) 404Watch Movies: About once per week 41% (95) 59% (138) 234Watch Movies: Several times per month 33% (66) 67% (133) 200Watch Movies: About once per month 32% (36) 68% (78) 114Watch Movies: Less often than once per month 26% (28) 74% (81) 109Watch Sporting Events: Every day 41% (39) 59% (55) 94Watch Sporting Events: Several times per week 38% (95) 62% (155) 249Watch Sporting Events: About once per week 34% (75) 66% (147) 222Watch Sporting Events: Several times per month 34% (40) 66% (77) 117Watch Sporting Events: About once per month 33% (33) 67% (66) 99Watch Sporting Events: Less often than once per month 33% (73) 67% (145) 218Watch Sporting Events: Never 34% (125) 66% (244) 369Cable TV: Currently subscribe 34% (196) 66% (383) 579Cable TV: Subscribed in past 33% (185) 67% (380) 565Cable TV: Never subscribed 44% (99) 56% (126) 224Satellite TV: Currently subscribe 33% (91) 67% (184) 275Satellite TV: Subscribed in past 33% (140) 67% (289) 429Satellite TV: Never subscribed 37% (248) 63% (416) 664Streaming Services: Currently subscribe 39% (418) 61% (662) 1080Streaming Services: Subscribed in past 25% (30) 75% (92) 123Streaming Services: Never subscribed 19% (31) 81% (135) 166Film: An avid fan 37% (210) 63% (354) 564Film: A casual fan 33% (234) 67% (469) 703Film: Not a fan 35% (35) 65% (66) 101


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Adults 35% (479) 65% (889) 1368Television: An avid fan 34% (256) 66% (491) 747Television: A casual fan 36% (206) 64% (359) 566Television: Not a fan 31% (17) 69% (38) 55Music: An avid fan 41% (352) 59% (500) 852Music: A casual fan 25% (123) 75% (367) 490Fashion: An avid fan 38% (87) 62% (144) 231Fashion: A casual fan 33% (214) 67% (428) 642Fashion: Not a fan 36% (178) 64% (317) 495Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_1_2NET

Table HR6_1_2NET: And where do you listen to each of the following? For each, please select all that apply. Streaming services, like Apple Music orSpotifyWhile driving




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Table HR6_1_3NET: And where do you listen to each of the following? For each, please select all that apply. Streaming services, like Apple Music orSpotifyWhile working out





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Table HR6_1_4NET: And where do you listen to each of the following? For each, please select all that apply. Streaming services, like Apple Music orSpotifyDuring my free time




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Table HR6_1_5NET: And where do you listen to each of the following? For each, please select all that apply. Streaming services, like Apple Music orSpotifyWith friends





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Table HR6_2_1NET: And where do you listen to each of the following? For each, please select all that apply. The radioWhile working


Adults 21% (417) 79% (1539) 1956Gender: Male 25% (233) 75% (701) 934Gender: Female 18% (183) 82% (839) 1022Age: 18-29 18% (63) 82% (295) 358Age: 30-44 33% (172) 67% (348) 520Age: 45-54 22% (70) 78% (247) 316Age: 55-64 20% (73) 80% (298) 371Age: 65+ 10% (39) 90% (352) 391Generation Z: 18-22 13% (18) 87% (115) 133Millennial: Age 23-38 29% (159) 71% (399) 558Generation X: Age 39-54 25% (128) 75% (375) 503Boomers: Age 55-73 16% (108) 84% (562) 670PID: Dem (no lean) 21% (144) 79% (530) 674PID: Ind (no lean) 22% (136) 78% (477) 614PID: Rep (no lean) 20% (136) 80% (533) 669PID/Gender: DemMen 23% (72) 77% (239) 310PID/Gender: DemWomen 20% (73) 80% (291) 363PID/Gender: Ind Men 28% (80) 72% (205) 285PID/Gender: Ind Women 17% (56) 83% (272) 328PID/Gender: Rep Men 24% (81) 76% (257) 338PID/Gender: Rep Women 17% (55) 83% (276) 331Ideo: Liberal (1-3) 26% (139) 74% (404) 542Ideo: Moderate (4) 20% (97) 80% (397) 494Ideo: Conservative (5-7) 19% (127) 81% (546) 673Educ: < College 22% (286) 78% (1041) 1328Educ: Bachelors degree 22% (89) 78% (319) 408Educ: Post-grad 19% (42) 81% (179) 221Income: Under 50k 21% (222) 79% (826) 1048Income: 50k-100k 22% (146) 78% (511) 657Income: 100k+ 19% (48) 81% (202) 250Ethnicity: White 21% (329) 79% (1216) 1545Ethnicity: Hispanic 30% (90) 70% (211) 301



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Adults 21% (417) 79% (1539) 1956Ethnicity: Afr. Am. 24% (56) 76% (174) 230Ethnicity: Other 18% (32) 82% (149) 181All Christian 20% (182) 80% (723) 905All Non-Christian 25% (18) 75% (54) 72Atheist 19% (17) 81% (74) 91Agnostic/Nothing in particular 23% (200) 77% (688) 888Religious Non-Protestant/Catholic 23% (19) 77% (64) 83Evangelical 25% (135) 75% (404) 540Non-Evangelical 19% (133) 81% (579) 712Community: Urban 26% (124) 74% (354) 479Community: Suburban 18% (157) 82% (726) 883Community: Rural 23% (135) 77% (459) 595Employ: Private Sector 29% (189) 71% (468) 657Employ: Government 25% (27) 75% (81) 108Employ: Self-Employed 33% (59) 67% (118) 176Employ: Homemaker 11% (14) 89% (107) 121Employ: Retired 9% (42) 91% (400) 442Employ: Unemployed 19% (37) 81% (156) 193Employ: Other 21% (37) 79% (136) 173Military HH: Yes 20% (66) 80% (265) 331Military HH: No 22% (351) 78% (1274) 1625RD/WT: Right Direction 23% (180) 77% (595) 775RD/WT: Wrong Track 20% (237) 80% (945) 1181Trump Job Approve 23% (195) 77% (645) 840Trump Job Disapprove 20% (209) 80% (833) 1042Trump Job Strongly Approve 22% (105) 78% (379) 484Trump Job Somewhat Approve 25% (90) 75% (266) 356Trump Job Somewhat Disapprove 21% (46) 79% (171) 217Trump Job Strongly Disapprove 20% (163) 80% (662) 826Favorable of Trump 23% (197) 77% (644) 840Unfavorable of Trump 20% (205) 80% (820) 1025


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Adults 21% (417) 79% (1539) 1956Very Favorable of Trump 20% (100) 80% (408) 508Somewhat Favorable of Trump 29% (97) 71% (236) 333Somewhat Unfavorable of Trump 18% (32) 82% (143) 175Very Unfavorable of Trump 20% (172) 80% (677) 850#1 Issue: Economy 25% (126) 75% (386) 512#1 Issue: Security 20% (95) 80% (381) 476#1 Issue: Health Care 22% (76) 78% (276) 351#1 Issue: Medicare / Social Security 15% (35) 85% (202) 237#1 Issue: Women’s Issues 18% (17) 82% (79) 96#1 Issue: Education 24% (22) 76% (68) 90#1 Issue: Energy 30% (30) 70% (69) 99#1 Issue: Other 17% (16) 83% (79) 952018 House Vote: Democrat 22% (154) 78% (537) 6912018 House Vote: Republican 22% (136) 78% (493) 6292018 House Vote: Someone else 29% (20) 71% (51) 712016 Vote: Hillary Clinton 21% (135) 79% (509) 6442016 Vote: Donald Trump 23% (145) 77% (490) 6352016 Vote: Other 24% (30) 76% (93) 1232016 Vote: Didn’t Vote 19% (106) 81% (444) 550Voted in 2014: Yes 22% (262) 78% (935) 1197Voted in 2014: No 20% (155) 80% (604) 7592012 Vote: Barack Obama 23% (173) 77% (596) 7692012 Vote: Mitt Romney 22% (103) 78% (361) 4652012 Vote: Other 21% (16) 79% (60) 772012 Vote: Didn’t Vote 19% (124) 81% (518) 6414-Region: Northeast 25% (88) 75% (260) 3484-Region: Midwest 21% (85) 79% (328) 4134-Region: South 22% (160) 78% (575) 7354-Region: West 18% (84) 82% (376) 460



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Adults 21% (417) 79% (1539) 1956Watch TV: Every day 23% (223) 77% (740) 963Watch TV: Several times per week 21% (97) 79% (376) 474Watch TV: About once per week 23% (33) 77% (112) 145Watch TV: Several times per month 17% (20) 83% (93) 113Watch TV: About once per month 13% (8) 87% (51) 58Watch TV: Less often than once per month 20% (14) 80% (56) 70Watch TV: Never 17% (22) 83% (112) 134Watch Movies: Every day 30% (95) 70% (226) 321Watch Movies: Several times per week 23% (129) 77% (423) 551Watch Movies: About once per week 20% (63) 80% (252) 315Watch Movies: Several times per month 14% (36) 86% (218) 254Watch Movies: About once per month 18% (30) 82% (136) 165Watch Movies: Less often than once per month 21% (40) 79% (156) 197Watch Movies: Never 16% (24) 84% (129) 153Watch Sporting Events: Every day 35% (40) 65% (74) 114Watch Sporting Events: Several times per week 23% (81) 77% (269) 350Watch Sporting Events: About once per week 26% (82) 74% (231) 313Watch Sporting Events: Several times per month 22% (35) 78% (126) 161Watch Sporting Events: About once per month 20% (26) 80% (104) 130Watch Sporting Events: Less often than once per month 20% (60) 80% (244) 304Watch Sporting Events: Never 16% (93) 84% (492) 585Cable TV: Currently subscribe 24% (207) 76% (665) 872Cable TV: Subscribed in past 20% (152) 80% (594) 746Cable TV: Never subscribed 17% (58) 83% (280) 338Satellite TV: Currently subscribe 24% (104) 76% (326) 430Satellite TV: Subscribed in past 22% (120) 78% (422) 542Satellite TV: Never subscribed 20% (193) 80% (791) 984Streaming Services: Currently subscribe 23% (294) 77% (978) 1272Streaming Services: Subscribed in past 23% (40) 77% (133) 172Streaming Services: Never subscribed 16% (83) 84% (429) 511


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Adults 21% (417) 79% (1539) 1956Film: An avid fan 27% (191) 73% (523) 714Film: A casual fan 19% (196) 81% (856) 1053Film: Not a fan 15% (29) 85% (160) 189Television: An avid fan 23% (246) 77% (811) 1057Television: A casual fan 18% (150) 82% (666) 816Television: Not a fan 25% (21) 75% (62) 83Music: An avid fan 28% (286) 72% (744) 1030Music: A casual fan 14% (122) 86% (733) 855Music: Not a fan 13% (9) 87% (62) 71Fashion: An avid fan 28% (74) 72% (189) 263Fashion: A casual fan 23% (205) 77% (668) 873Fashion: Not a fan 17% (138) 83% (682) 820Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_2_2NET

Table HR6_2_2NET: And where do you listen to each of the following? For each, please select all that apply. The radioWhile driving




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Table HR6_2_3NET: And where do you listen to each of the following? For each, please select all that apply. The radioWhile working out





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93

Table HR6_2_4NET

Table HR6_2_4NET: And where do you listen to each of the following? For each, please select all that apply. The radioDuring my free time




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95

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97

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98


Table HR6_2_5NET: And where do you listen to each of the following? For each, please select all that apply. The radioWith friends





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Table HR6_2_6NET

Table HR6_2_6NET: And where do you listen to each of the following? For each, please select all that apply. The radioOther




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Table HR6_3_1NET: And where do you listen to each of the following? For each, please select all that apply. Vinyl recordsWhile working


Adults 4% (27) 96% (619) 646Gender: Male 3% (11) 97% (328) 338Gender: Female 5% (16) 95% (291) 308Age: 18-29 3% (3) 97% (97) 100Age: 30-44 9% (16) 91% (174) 190Age: 45-54 3% (3) 97% (94) 96Age: 55-64 2% (3) 98% (132) 134Age: 65+ 2% (2) 98% (123) 125Millennial: Age 23-38 7% (13) 93% (177) 191Generation X: Age 39-54 5% (8) 95% (151) 159Boomers: Age 55-73 2% (4) 98% (220) 224PID: Dem (no lean) 4% (11) 96% (233) 244PID: Ind (no lean) 3% (5) 97% (197) 202PID: Rep (no lean) 6% (11) 94% (189) 200PID/Gender: DemMen 3% (4) 97% (122) 126PID/Gender: DemWomen 6% (6) 94% (111) 117PID/Gender: Ind Men 3% (3) 97% (94) 97PID/Gender: Ind Women 2% (2) 98% (102) 104PID/Gender: Rep Men 3% (3) 97% (111) 114PID/Gender: Rep Women 9% (8) 91% (78) 86Ideo: Liberal (1-3) 3% (7) 97% (213) 221Ideo: Moderate (4) 3% (4) 97% (141) 146Ideo: Conservative (5-7) 4% (9) 96% (208) 217Educ: < College 3% (14) 97% (395) 409Educ: Bachelors degree 5% (8) 95% (147) 155Educ: Post-grad 6% (5) 94% (77) 82Income: Under 50k 4% (14) 96% (300) 313Income: 50k-100k 4% (10) 96% (239) 249Income: 100k+ 4% (3) 96% (81) 84Ethnicity: White 4% (19) 96% (504) 523Ethnicity: Hispanic 11% (11) 89% (92) 103Ethnicity: Afr. Am. 7% (5) 93% (67) 72



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Adults 4% (27) 96% (619) 646Ethnicity: Other 6% (3) 94% (48) 51All Christian 5% (16) 95% (294) 309Agnostic/Nothing in particular 3% (8) 97% (269) 277Evangelical 7% (12) 93% (154) 166Non-Evangelical 4% (9) 96% (247) 256Community: Urban 3% (6) 97% (172) 178Community: Suburban 3% (8) 97% (273) 280Community: Rural 7% (13) 93% (174) 188Employ: Private Sector 3% (7) 97% (206) 213Employ: Self-Employed 4% (2) 96% (68) 71Employ: Retired 3% (4) 97% (125) 129Employ: Unemployed 6% (4) 94% (58) 62Employ: Other 1% (1) 99% (55) 56Military HH: Yes 3% (4) 97% (112) 116Military HH: No 4% (23) 96% (508) 531RD/WT: Right Direction 4% (10) 96% (238) 248RD/WT: Wrong Track 4% (17) 96% (381) 398Trump Job Approve 5% (12) 95% (245) 258Trump Job Disapprove 4% (15) 96% (351) 366Trump Job Strongly Approve 4% (6) 96% (143) 149Trump Job Somewhat Approve 6% (6) 94% (103) 109Trump Job Somewhat Disapprove — (0) 100% (80) 80Trump Job Strongly Disapprove 5% (15) 95% (271) 285Favorable of Trump 4% (11) 96% (256) 267Unfavorable of Trump 5% (16) 95% (338) 354Very Favorable of Trump 4% (6) 96% (147) 153Somewhat Favorable of Trump 4% (5) 96% (109) 114Somewhat Unfavorable of Trump — (0) 100% (56) 56Very Unfavorable of Trump 5% (16) 95% (282) 298


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Adults 4% (27) 96% (619) 646#1 Issue: Economy 4% (7) 96% (157) 164#1 Issue: Security 2% (3) 98% (136) 139#1 Issue: Health Care 4% (5) 96% (114) 119#1 Issue: Medicare / Social Security 4% (3) 96% (71) 742018 House Vote: Democrat 5% (12) 95% (253) 2652018 House Vote: Republican 5% (9) 95% (188) 1982016 Vote: Hillary Clinton 5% (12) 95% (236) 2482016 Vote: Donald Trump 3% (7) 97% (193) 1992016 Vote: Other — (0) 100% (54) 542016 Vote: Didn’t Vote 6% (9) 94% (135) 144Voted in 2014: Yes 4% (18) 96% (416) 434Voted in 2014: No 4% (9) 96% (204) 2122012 Vote: Barack Obama 5% (13) 95% (259) 2722012 Vote: Mitt Romney 3% (5) 97% (154) 1592012 Vote: Didn’t Vote 5% (9) 95% (170) 1794-Region: Northeast 2% (2) 98% (122) 1244-Region: Midwest 6% (7) 94% (115) 1224-Region: South 4% (10) 96% (239) 2494-Region: West 5% (8) 95% (143) 151Watch TV: Every day 5% (16) 95% (314) 330Watch TV: Several times per week 4% (6) 96% (138) 144Watch TV: Several times per month 2% (1) 98% (51) 52



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Adults 4% (27) 96% (619) 646Watch Movies: Every day 7% (8) 93% (108) 116Watch Movies: Several times per week 6% (11) 94% (190) 201Watch Movies: About once per week 5% (5) 95% (94) 98Watch Movies: Several times per month — (0) 100% (78) 78Watch Movies: About once per month 1% (1) 99% (59) 60Watch Movies: Less often than once per month 1% (0) 99% (55) 55Watch Sporting Events: Several times per week 4% (5) 96% (139) 144Watch Sporting Events: About once per week 2% (2) 98% (105) 107Watch Sporting Events: Several times per month 5% (3) 95% (61) 64Watch Sporting Events: About once per month 5% (3) 95% (49) 52Watch Sporting Events: Less often than once per month 7% (6) 93% (86) 92Watch Sporting Events: Never 4% (6) 96% (135) 141Cable TV: Currently subscribe 3% (8) 97% (286) 294Cable TV: Subscribed in past 4% (8) 96% (219) 227Cable TV: Never subscribed 9% (11) 91% (115) 126Satellite TV: Currently subscribe 6% (9) 94% (148) 156Satellite TV: Subscribed in past 3% (6) 97% (170) 176Satellite TV: Never subscribed 4% (12) 96% (301) 314Streaming Services: Currently subscribe 3% (13) 97% (402) 415Streaming Services: Subscribed in past 5% (4) 95% (66) 70Streaming Services: Never subscribed 6% (10) 94% (151) 161Film: An avid fan 5% (13) 95% (251) 264Film: A casual fan 3% (11) 97% (327) 338Television: An avid fan 4% (15) 96% (339) 354Television: A casual fan 4% (11) 96% (255) 266Music: An avid fan 4% (14) 96% (382) 396Music: A casual fan 5% (12) 95% (226) 238Fashion: An avid fan 5% (5) 95% (94) 99Fashion: A casual fan 4% (13) 96% (290) 303Fashion: Not a fan 4% (9) 96% (235) 244Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_3_2NET: And where do you listen to each of the following? For each, please select all that apply. Vinyl recordsWhile driving


Adults 2% (13) 98% (633) 646Gender: Male 2% (7) 98% (331) 338Gender: Female 2% (6) 98% (302) 308Age: 18-29 1% (1) 99% (99) 100Age: 30-44 6% (11) 94% (179) 190Age: 45-54 — (0) 100% (96) 96Age: 55-64 — (0) 100% (134) 134Age: 65+ 1% (1) 99% (124) 125Millennial: Age 23-38 3% (7) 97% (184) 191Generation X: Age 39-54 3% (4) 97% (154) 159Boomers: Age 55-73 — (1) 100% (223) 224PID: Dem (no lean) 2% (4) 98% (239) 244PID: Ind (no lean) 1% (2) 99% (200) 202PID: Rep (no lean) 3% (7) 97% (194) 200PID/Gender: DemMen 3% (4) 97% (122) 126PID/Gender: DemWomen — (0) 100% (117) 117PID/Gender: Ind Men 1% (1) 99% (96) 97PID/Gender: Ind Women 1% (1) 99% (104) 104PID/Gender: Rep Men 2% (2) 98% (112) 114PID/Gender: Rep Women 5% (4) 95% (82) 86Ideo: Liberal (1-3) 2% (4) 98% (217) 221Ideo: Moderate (4) 1% (2) 99% (144) 146Ideo: Conservative (5-7) 2% (5) 98% (212) 217Educ: < College 2% (8) 98% (401) 409Educ: Bachelors degree 2% (3) 98% (152) 155Educ: Post-grad 2% (2) 98% (80) 82Income: Under 50k 1% (3) 99% (310) 313Income: 50k-100k 3% (9) 97% (240) 249Income: 100k+ 2% (2) 98% (82) 84Ethnicity: White 1% (7) 99% (516) 523Ethnicity: Hispanic 4% (4) 96% (99) 103Ethnicity: Afr. Am. 5% (4) 95% (68) 72



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Adults 2% (13) 98% (633) 646Ethnicity: Other 4% (2) 96% (49) 51All Christian 2% (6) 98% (304) 309Agnostic/Nothing in particular 1% (3) 99% (274) 277Evangelical 2% (3) 98% (163) 166Non-Evangelical 1% (4) 99% (252) 256Community: Urban 2% (4) 98% (174) 178Community: Suburban 2% (5) 98% (275) 280Community: Rural 2% (3) 98% (184) 188Employ: Private Sector 3% (5) 97% (207) 213Employ: Self-Employed 4% (3) 96% (68) 71Employ: Retired 1% (1) 99% (127) 129Employ: Unemployed — (0) 100% (62) 62Employ: Other — (0) 100% (56) 56Military HH: Yes 1% (1) 99% (114) 116Military HH: No 2% (12) 98% (519) 531RD/WT: Right Direction 2% (6) 98% (242) 248RD/WT: Wrong Track 2% (8) 98% (391) 398Trump Job Approve 2% (5) 98% (253) 258Trump Job Disapprove 2% (8) 98% (358) 366Trump Job Strongly Approve 3% (4) 97% (144) 149Trump Job Somewhat Approve 1% (1) 99% (109) 109Trump Job Somewhat Disapprove 2% (2) 98% (78) 80Trump Job Strongly Disapprove 2% (6) 98% (279) 285Favorable of Trump 2% (6) 98% (261) 267Unfavorable of Trump 2% (8) 98% (346) 354Very Favorable of Trump 3% (5) 97% (147) 153Somewhat Favorable of Trump 1% (1) 99% (114) 114Somewhat Unfavorable of Trump — (0) 100% (56) 56Very Unfavorable of Trump 3% (8) 97% (290) 298


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Adults 2% (13) 98% (633) 646#1 Issue: Economy — (0) 100% (164) 164#1 Issue: Security 2% (3) 98% (136) 139#1 Issue: Health Care 4% (4) 96% (114) 119#1 Issue: Medicare / Social Security 1% (1) 99% (73) 742018 House Vote: Democrat 2% (5) 98% (260) 2652018 House Vote: Republican 3% (7) 97% (191) 1982016 Vote: Hillary Clinton 1% (4) 99% (244) 2482016 Vote: Donald Trump 2% (4) 98% (196) 1992016 Vote: Other 1% (1) 99% (54) 542016 Vote: Didn’t Vote 3% (4) 97% (139) 144Voted in 2014: Yes 2% (9) 98% (425) 434Voted in 2014: No 2% (4) 98% (208) 2122012 Vote: Barack Obama 2% (5) 98% (267) 2722012 Vote: Mitt Romney 1% (1) 99% (158) 1592012 Vote: Didn’t Vote 4% (7) 96% (172) 1794-Region: Northeast 1% (1) 99% (123) 1244-Region: Midwest 2% (3) 98% (120) 1224-Region: South 1% (3) 99% (245) 2494-Region: West 4% (6) 96% (145) 151Watch TV: Every day 4% (12) 96% (318) 330Watch TV: Several times per week 1% (1) 99% (143) 144Watch TV: Several times per month — (0) 100% (52) 52



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Adults 2% (13) 98% (633) 646Watch Movies: Every day 5% (6) 95% (110) 116Watch Movies: Several times per week 2% (5) 98% (196) 201Watch Movies: About once per week 1% (1) 99% (98) 98Watch Movies: Several times per month — (0) 100% (78) 78Watch Movies: About once per month 1% (1) 99% (59) 60Watch Movies: Less often than once per month — (0) 100% (55) 55Watch Sporting Events: Several times per week 3% (4) 97% (140) 144Watch Sporting Events: About once per week 2% (2) 98% (105) 107Watch Sporting Events: Several times per month — (0) 100% (64) 64Watch Sporting Events: About once per month — (0) 100% (52) 52Watch Sporting Events: Less often than once per month 2% (2) 98% (90) 92Watch Sporting Events: Never — (1) 100% (140) 141Cable TV: Currently subscribe 2% (5) 98% (289) 294Cable TV: Subscribed in past 2% (5) 98% (221) 227Cable TV: Never subscribed 2% (3) 98% (123) 126Satellite TV: Currently subscribe 5% (9) 95% (148) 156Satellite TV: Subscribed in past 2% (3) 98% (173) 176Satellite TV: Never subscribed 1% (2) 99% (312) 314Streaming Services: Currently subscribe 3% (10) 97% (405) 415Streaming Services: Subscribed in past 3% (2) 97% (68) 70Streaming Services: Never subscribed — (1) 100% (160) 161Film: An avid fan 3% (7) 97% (258) 264Film: A casual fan 2% (7) 98% (332) 338Television: An avid fan 3% (9) 97% (345) 354Television: A casual fan 1% (4) 99% (263) 266Music: An avid fan 3% (10) 97% (386) 396Music: A casual fan 1% (3) 99% (235) 238Fashion: An avid fan 4% (4) 96% (95) 99Fashion: A casual fan 3% (8) 97% (295) 303Fashion: Not a fan 1% (1) 99% (243) 244Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_3_3NET: And where do you listen to each of the following? For each, please select all that apply. Vinyl recordsWhile working out


Adults 4% (26) 96% (620) 646Gender: Male 4% (12) 96% (326) 338Gender: Female 5% (14) 95% (294) 308Age: 18-29 10% (10) 90% (90) 100Age: 30-44 7% (14) 93% (176) 190Age: 45-54 — (0) 100% (96) 96Age: 55-64 — (0) 100% (134) 134Age: 65+ 2% (3) 98% (122) 125Millennial: Age 23-38 9% (17) 91% (174) 191Generation X: Age 39-54 2% (2) 98% (156) 159Boomers: Age 55-73 1% (2) 99% (222) 224PID: Dem (no lean) 4% (9) 96% (235) 244PID: Ind (no lean) 4% (9) 96% (193) 202PID: Rep (no lean) 4% (9) 96% (192) 200PID/Gender: DemMen 6% (7) 94% (119) 126PID/Gender: DemWomen 2% (2) 98% (116) 117PID/Gender: Ind Men 2% (2) 98% (96) 97PID/Gender: Ind Women 7% (7) 93% (97) 104PID/Gender: Rep Men 3% (3) 97% (111) 114PID/Gender: Rep Women 6% (5) 94% (81) 86Ideo: Liberal (1-3) 5% (11) 95% (209) 221Ideo: Moderate (4) 1% (1) 99% (145) 146Ideo: Conservative (5-7) 4% (8) 96% (209) 217Educ: < College 4% (17) 96% (392) 409Educ: Bachelors degree 4% (7) 96% (148) 155Educ: Post-grad 3% (3) 97% (79) 82Income: Under 50k 3% (10) 97% (303) 313Income: 50k-100k 5% (12) 95% (237) 249Income: 100k+ 5% (4) 95% (79) 84Ethnicity: White 3% (17) 97% (506) 523Ethnicity: Hispanic 10% (10) 90% (93) 103Ethnicity: Afr. Am. 5% (4) 95% (68) 72



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Adults 4% (26) 96% (620) 646Ethnicity: Other 12% (6) 88% (45) 51All Christian 3% (9) 97% (300) 309Agnostic/Nothing in particular 4% (11) 96% (266) 277Evangelical 5% (9) 95% (158) 166Non-Evangelical 2% (6) 98% (249) 256Community: Urban 3% (5) 97% (173) 178Community: Suburban 5% (15) 95% (265) 280Community: Rural 3% (6) 97% (181) 188Employ: Private Sector 3% (7) 97% (206) 213Employ: Self-Employed 9% (6) 91% (64) 71Employ: Retired 2% (3) 98% (126) 129Employ: Unemployed 6% (4) 94% (58) 62Employ: Other 4% (2) 96% (53) 56Military HH: Yes 2% (3) 98% (113) 116Military HH: No 4% (24) 96% (507) 531RD/WT: Right Direction 4% (9) 96% (239) 248RD/WT: Wrong Track 4% (17) 96% (381) 398Trump Job Approve 4% (9) 96% (248) 258Trump Job Disapprove 4% (16) 96% (350) 366Trump Job Strongly Approve 4% (6) 96% (142) 149Trump Job Somewhat Approve 3% (3) 97% (106) 109Trump Job Somewhat Disapprove 5% (4) 95% (77) 80Trump Job Strongly Disapprove 4% (12) 96% (273) 285Favorable of Trump 4% (10) 96% (257) 267Unfavorable of Trump 4% (13) 96% (341) 354Very Favorable of Trump 4% (6) 96% (146) 153Somewhat Favorable of Trump 3% (4) 97% (110) 114Somewhat Unfavorable of Trump 1% (1) 99% (55) 56Very Unfavorable of Trump 4% (12) 96% (286) 298


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Adults 4% (26) 96% (620) 646#1 Issue: Economy — (1) 100% (163) 164#1 Issue: Security 4% (6) 96% (133) 139#1 Issue: Health Care 5% (6) 95% (113) 119#1 Issue: Medicare / Social Security 3% (2) 97% (72) 742018 House Vote: Democrat 4% (11) 96% (255) 2652018 House Vote: Republican 4% (9) 96% (189) 1982016 Vote: Hillary Clinton 4% (10) 96% (237) 2482016 Vote: Donald Trump 4% (7) 96% (192) 1992016 Vote: Other — (0) 100% (54) 542016 Vote: Didn’t Vote 6% (9) 94% (135) 144Voted in 2014: Yes 3% (12) 97% (422) 434Voted in 2014: No 7% (14) 93% (198) 2122012 Vote: Barack Obama 3% (9) 97% (262) 2722012 Vote: Mitt Romney 1% (2) 99% (157) 1592012 Vote: Didn’t Vote 8% (15) 92% (164) 1794-Region: Northeast 4% (5) 96% (119) 1244-Region: Midwest 3% (4) 97% (119) 1224-Region: South 4% (11) 96% (238) 2494-Region: West 5% (7) 95% (144) 151Watch TV: Every day 4% (15) 96% (315) 330Watch TV: Several times per week — (1) 100% (143) 144Watch TV: Several times per month 9% (5) 91% (47) 52



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Adults 4% (26) 96% (620) 646Watch Movies: Every day 9% (10) 91% (106) 116Watch Movies: Several times per week 2% (4) 98% (196) 201Watch Movies: About once per week 3% (3) 97% (95) 98Watch Movies: Several times per month 5% (4) 95% (75) 78Watch Movies: About once per month 4% (3) 96% (57) 60Watch Movies: Less often than once per month 1% (1) 99% (55) 55Watch Sporting Events: Several times per week 4% (6) 96% (138) 144Watch Sporting Events: About once per week 5% (6) 95% (101) 107Watch Sporting Events: Several times per month 5% (3) 95% (61) 64Watch Sporting Events: About once per month 7% (3) 93% (48) 52Watch Sporting Events: Less often than once per month 3% (3) 97% (89) 92Watch Sporting Events: Never 3% (4) 97% (137) 141Cable TV: Currently subscribe 2% (6) 98% (287) 294Cable TV: Subscribed in past 6% (14) 94% (213) 227Cable TV: Never subscribed 5% (6) 95% (119) 126Satellite TV: Currently subscribe 4% (7) 96% (150) 156Satellite TV: Subscribed in past 6% (11) 94% (165) 176Satellite TV: Never subscribed 3% (8) 97% (305) 314Streaming Services: Currently subscribe 3% (12) 97% (404) 415Streaming Services: Subscribed in past 14% (10) 86% (60) 70Streaming Services: Never subscribed 3% (5) 97% (156) 161Film: An avid fan 4% (10) 96% (254) 264Film: A casual fan 4% (14) 96% (324) 338Television: An avid fan 4% (14) 96% (340) 354Television: A casual fan 4% (11) 96% (256) 266Music: An avid fan 4% (17) 96% (380) 396Music: A casual fan 4% (9) 96% (229) 238Fashion: An avid fan 9% (9) 91% (90) 99Fashion: A casual fan 5% (15) 95% (288) 303Fashion: Not a fan 1% (2) 99% (242) 244Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Adults 59% (379) 41% (267) 646#1 Issue: Economy 57% (94) 43% (70) 164#1 Issue: Security 63% (87) 37% (52) 139#1 Issue: Health Care 66% (78) 34% (41) 119#1 Issue: Medicare / Social Security 57% (42) 43% (32) 742018 House Vote: Democrat 65% (172) 35% (93) 2652018 House Vote: Republican 62% (122) 38% (76) 1982016 Vote: Hillary Clinton 65% (161) 35% (87) 2482016 Vote: Donald Trump 60% (120) 40% (79) 1992016 Vote: Other 70% (38) 30% (16) 542016 Vote: Didn’t Vote 42% (60) 58% (84) 144Voted in 2014: Yes 65% (281) 35% (153) 434Voted in 2014: No 46% (98) 54% (114) 2122012 Vote: Barack Obama 64% (174) 36% (98) 2722012 Vote: Mitt Romney 67% (106) 33% (53) 1592012 Vote: Didn’t Vote 44% (79) 56% (100) 1794-Region: Northeast 60% (75) 40% (49) 1244-Region: Midwest 59% (72) 41% (51) 1224-Region: South 60% (150) 40% (99) 2494-Region: West 55% (83) 45% (68) 151Watch TV: Every day 62% (204) 38% (125) 330Watch TV: Several times per week 61% (88) 39% (56) 144Watch TV: Several times per month 63% (33) 37% (19) 52



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Adults 9% (134) 91% (1317) 1451Watch TV: Every day 10% (73) 90% (662) 734Watch TV: Several times per week 9% (32) 91% (323) 355Watch TV: About once per week 11% (10) 89% (80) 90Watch TV: Several times per month 12% (10) 88% (74) 83Watch TV: Less often than once per month 2% (1) 98% (56) 58Watch TV: Never 7% (7) 93% (86) 93Watch Movies: Every day 15% (38) 85% (211) 250Watch Movies: Several times per week 8% (31) 92% (380) 411Watch Movies: About once per week 10% (21) 90% (200) 222Watch Movies: Several times per month 8% (15) 92% (172) 187Watch Movies: About once per month 8% (9) 92% (114) 123Watch Movies: Less often than once per month 6% (8) 94% (138) 146Watch Movies: Never 9% (10) 91% (101) 111Watch Sporting Events: Every day 7% (6) 93% (81) 87Watch Sporting Events: Several times per week 9% (25) 91% (256) 281Watch Sporting Events: About once per week 9% (22) 91% (215) 237Watch Sporting Events: Several times per month 11% (14) 89% (114) 129Watch Sporting Events: About once per month 8% (8) 92% (92) 100Watch Sporting Events: Less often than once per month 12% (27) 88% (195) 222Watch Sporting Events: Never 8% (31) 92% (363) 395Cable TV: Currently subscribe 9% (58) 91% (612) 670Cable TV: Subscribed in past 8% (45) 92% (497) 542Cable TV: Never subscribed 13% (30) 87% (208) 238Satellite TV: Currently subscribe 8% (28) 92% (311) 338Satellite TV: Subscribed in past 10% (38) 90% (350) 387Satellite TV: Never subscribed 10% (69) 90% (656) 725Streaming Services: Currently subscribe 10% (88) 90% (811) 899Streaming Services: Subscribed in past 9% (11) 91% (118) 129Streaming Services: Never subscribed 8% (35) 92% (388) 423


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Adults 9% (134) 91% (1317) 1451Film: An avid fan 12% (63) 88% (483) 547Film: A casual fan 8% (62) 92% (720) 782Film: Not a fan 7% (9) 93% (114) 123Television: An avid fan 10% (83) 90% (731) 814Television: A casual fan 9% (51) 91% (533) 584Television: Not a fan 1% (1) 99% (52) 53Music: An avid fan 11% (88) 89% (717) 805Music: A casual fan 7% (44) 93% (560) 605Fashion: An avid fan 10% (21) 90% (181) 202Fashion: A casual fan 9% (58) 91% (588) 646Fashion: Not a fan 9% (55) 91% (548) 603Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Adults 8% (113) 92% (1338) 1451Watch TV: Every day 9% (63) 91% (671) 734Watch TV: Several times per week 7% (25) 93% (330) 355Watch TV: About once per week 10% (9) 90% (81) 90Watch TV: Several times per month 11% (9) 89% (74) 83Watch TV: Less often than once per month — (0) 100% (58) 58Watch TV: Never 3% (3) 97% (91) 93Watch Movies: Every day 15% (37) 85% (213) 250Watch Movies: Several times per week 7% (31) 93% (381) 411Watch Movies: About once per week 8% (18) 92% (204) 222Watch Movies: Several times per month 5% (10) 95% (177) 187Watch Movies: About once per month 3% (4) 97% (120) 123Watch Movies: Less often than once per month 6% (9) 94% (137) 146Watch Movies: Never 4% (5) 96% (106) 111Watch Sporting Events: Every day 14% (12) 86% (75) 87Watch Sporting Events: Several times per week 10% (28) 90% (253) 281Watch Sporting Events: About once per week 9% (22) 91% (215) 237Watch Sporting Events: Several times per month 7% (9) 93% (119) 129Watch Sporting Events: About once per month 5% (5) 95% (95) 100Watch Sporting Events: Less often than once per month 6% (13) 94% (209) 222Watch Sporting Events: Never 6% (23) 94% (371) 395Cable TV: Currently subscribe 9% (57) 91% (613) 670Cable TV: Subscribed in past 7% (39) 93% (503) 542Cable TV: Never subscribed 7% (17) 93% (222) 238Satellite TV: Currently subscribe 11% (36) 89% (303) 338Satellite TV: Subscribed in past 6% (25) 94% (363) 387Satellite TV: Never subscribed 7% (53) 93% (672) 725Streaming Services: Currently subscribe 9% (77) 91% (821) 899Streaming Services: Subscribed in past 9% (11) 91% (118) 129Streaming Services: Never subscribed 6% (25) 94% (398) 423


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Adults 6% (30) 94% (501) 532Ethnicity: Other 4% (2) 96% (51) 53All Christian 4% (10) 96% (257) 267Agnostic/Nothing in particular 7% (15) 93% (201) 216Evangelical 4% (7) 96% (151) 158Non-Evangelical 3% (7) 97% (189) 195Community: Urban 4% (7) 96% (145) 152Community: Suburban 7% (15) 93% (202) 217Community: Rural 5% (8) 95% (154) 162Employ: Private Sector 6% (11) 94% (160) 170Employ: Self-Employed 16% (10) 84% (51) 61Employ: Retired 2% (3) 98% (130) 133Employ: Unemployed 5% (2) 95% (50) 52Military HH: Yes 4% (4) 96% (98) 102Military HH: No 6% (26) 94% (404) 430RD/WT: Right Direction 6% (12) 94% (210) 222RD/WT: Wrong Track 6% (18) 94% (292) 309Trump Job Approve 5% (12) 95% (224) 236Trump Job Disapprove 6% (18) 94% (269) 287Trump Job Strongly Approve 6% (9) 94% (145) 154Trump Job Somewhat Approve 4% (3) 96% (79) 82Trump Job Somewhat Disapprove 6% (3) 94% (50) 53Trump Job Strongly Disapprove 6% (15) 94% (219) 234Favorable of Trump 5% (12) 95% (228) 241Unfavorable of Trump 6% (18) 94% (256) 274Very Favorable of Trump 6% (9) 94% (145) 154Somewhat Favorable of Trump 4% (3) 96% (83) 87Very Unfavorable of Trump 7% (16) 93% (220) 236#1 Issue: Economy 8% (9) 92% (110) 119#1 Issue: Security 7% (9) 93% (122) 130#1 Issue: Health Care 7% (7) 93% (97) 104#1 Issue: Medicare / Social Security 3% (3) 97% (74) 76


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Adults 6% (30) 94% (501) 5322018 House Vote: Democrat 8% (17) 92% (188) 2042018 House Vote: Republican 5% (9) 95% (163) 1722016 Vote: Hillary Clinton 7% (14) 93% (180) 1942016 Vote: Donald Trump 4% (8) 96% (170) 1782016 Vote: Didn’t Vote 5% (6) 95% (111) 117Voted in 2014: Yes 7% (24) 93% (333) 358Voted in 2014: No 4% (6) 96% (168) 1742012 Vote: Barack Obama 9% (18) 91% (192) 2102012 Vote: Mitt Romney 5% (6) 95% (128) 1342012 Vote: Didn’t Vote 4% (6) 96% (148) 1544-Region: Northeast 4% (4) 96% (99) 1034-Region: Midwest 5% (5) 95% (109) 1144-Region: South 7% (13) 93% (186) 1994-Region: West 7% (8) 93% (107) 115Watch TV: Every day 7% (19) 93% (243) 262Watch TV: Several times per week 4% (5) 96% (121) 126Watch Movies: Every day 10% (12) 90% (107) 119Watch Movies: Several times per week 6% (9) 94% (143) 152Watch Movies: About once per week 4% (3) 96% (65) 69Watch Movies: Several times per month 2% (1) 98% (61) 62Watch Sporting Events: Several times per week 5% (5) 95% (101) 106Watch Sporting Events: About once per week 11% (10) 89% (81) 91Watch Sporting Events: Several times per month 2% (1) 98% (51) 52Watch Sporting Events: Less often than once per month 4% (3) 96% (73) 75Watch Sporting Events: Never 5% (7) 95% (115) 122Cable TV: Currently subscribe 6% (14) 94% (236) 250Cable TV: Subscribed in past 6% (12) 94% (180) 192Cable TV: Never subscribed 5% (4) 95% (85) 89Satellite TV: Currently subscribe 9% (12) 91% (119) 131Satellite TV: Subscribed in past 5% (7) 95% (122) 129Satellite TV: Never subscribed 4% (11) 96% (260) 272



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Adults 6% (30) 94% (501) 532Streaming Services: Currently subscribe 6% (19) 94% (276) 295Streaming Services: Subscribed in past 1% (1) 99% (55) 55Streaming Services: Never subscribed 6% (11) 94% (171) 181Film: An avid fan 7% (14) 93% (203) 217Film: A casual fan 5% (13) 95% (262) 274Television: An avid fan 6% (19) 94% (292) 311Television: A casual fan 5% (11) 95% (191) 202Music: An avid fan 6% (19) 94% (303) 322Music: A casual fan 6% (11) 94% (186) 196Fashion: An avid fan 6% (6) 94% (89) 95Fashion: A casual fan 6% (13) 94% (224) 237Fashion: Not a fan 6% (11) 94% (188) 199Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Adults 6% (30) 94% (501) 532Gender: Male 6% (17) 94% (275) 291Gender: Female 6% (13) 94% (227) 240Age: 18-29 3% (3) 97% (87) 89Age: 30-44 13% (17) 87% (110) 126Age: 45-54 — (0) 100% (80) 80Age: 55-64 5% (5) 95% (101) 106Age: 65+ 5% (6) 95% (124) 130Millennial: Age 23-38 11% (14) 89% (115) 129Generation X: Age 39-54 4% (5) 96% (128) 134Boomers: Age 55-73 5% (10) 95% (194) 205PID: Dem (no lean) 7% (12) 93% (160) 173PID: Ind (no lean) 6% (11) 94% (168) 179PID: Rep (no lean) 4% (7) 96% (173) 180PID/Gender: DemMen 8% (8) 92% (91) 99PID/Gender: DemWomen 6% (4) 94% (69) 74PID/Gender: Ind Men 7% (6) 93% (82) 88PID/Gender: Ind Women 5% (5) 95% (86) 91PID/Gender: Rep Men 3% (3) 97% (102) 104PID/Gender: Rep Women 6% (4) 94% (71) 76Ideo: Liberal (1-3) 8% (12) 92% (145) 157Ideo: Moderate (4) 6% (7) 94% (112) 120Ideo: Conservative (5-7) 4% (7) 96% (187) 195Educ: < College 5% (19) 95% (351) 369Educ: Bachelors degree 6% (6) 94% (96) 102Educ: Post-grad 9% (5) 91% (55) 60Income: Under 50k 4% (13) 96% (295) 307Income: 50k-100k 9% (15) 91% (153) 167Income: 100k+ 4% (3) 96% (54) 57Ethnicity: White 4% (16) 96% (395) 411Ethnicity: Hispanic 6% (5) 94% (78) 83Ethnicity: Afr. Am. 11% (7) 89% (60) 67



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Adults 4% (8) 96% (197) 205Gender: Male 6% (6) 94% (99) 105Gender: Female 2% (2) 98% (98) 100Age: 30-44 6% (5) 94% (73) 78Millennial: Age 23-38 4% (3) 96% (69) 71Generation X: Age 39-54 5% (3) 95% (53) 56PID: Dem (no lean) 5% (4) 95% (71) 75PID: Ind (no lean) 4% (3) 96% (61) 63PID: Rep (no lean) 2% (1) 98% (66) 67Ideo: Liberal (1-3) 9% (5) 91% (58) 63Ideo: Conservative (5-7) 3% (2) 97% (68) 70Educ: < College 5% (8) 95% (142) 150Income: Under 50k 5% (5) 95% (97) 102Income: 50k-100k 4% (3) 96% (75) 78Ethnicity: White 3% (5) 97% (154) 158All Christian 4% (3) 96% (88) 92Agnostic/Nothing in particular 4% (4) 96% (94) 98Evangelical 4% (2) 96% (68) 71Non-Evangelical 4% (2) 96% (59) 61Community: Urban 5% (3) 95% (56) 59Community: Suburban 5% (5) 95% (89) 94Community: Rural 1% (1) 99% (52) 53Employ: Private Sector 4% (3) 96% (70) 74Military HH: No 4% (8) 96% (165) 173RD/WT: Right Direction 5% (5) 95% (87) 91RD/WT: Wrong Track 3% (3) 97% (110) 114Trump Job Approve 4% (4) 96% (89) 93Trump Job Disapprove 4% (4) 96% (104) 109Trump Job Strongly Approve 6% (4) 94% (63) 67Trump Job Strongly Disapprove 4% (3) 96% (82) 86Favorable of Trump 5% (5) 95% (95) 100Unfavorable of Trump 4% (3) 96% (91) 95



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Adults 4% (8) 96% (197) 205Very Favorable of Trump 7% (5) 93% (60) 65Very Unfavorable of Trump 4% (3) 96% (79) 82#1 Issue: Economy 2% (1) 98% (49) 502018 House Vote: Democrat 5% (4) 95% (71) 752018 House Vote: Republican 5% (3) 95% (59) 622016 Vote: Hillary Clinton 5% (3) 95% (68) 712016 Vote: Donald Trump 5% (3) 95% (58) 612016 Vote: Didn’t Vote 4% (2) 96% (59) 61Voted in 2014: Yes 5% (5) 95% (112) 118Voted in 2014: No 3% (3) 97% (85) 882012 Vote: Barack Obama 6% (5) 94% (72) 762012 Vote: Didn’t Vote 4% (3) 96% (77) 804-Region: South 6% (5) 94% (77) 82Watch TV: Every day 6% (6) 94% (104) 110Watch Movies: Every day 7% (4) 93% (54) 58Watch Movies: Several times per week 5% (3) 95% (52) 55Cable TV: Currently subscribe 4% (4) 96% (99) 103Cable TV: Subscribed in past 4% (3) 96% (66) 69Satellite TV: Currently subscribe 10% (6) 90% (55) 61Satellite TV: Subscribed in past 1% (1) 99% (63) 64Satellite TV: Never subscribed 2% (1) 98% (79) 80Streaming Services: Currently subscribe 6% (8) 94% (123) 131Film: An avid fan 5% (5) 95% (98) 104Film: A casual fan 3% (3) 97% (90) 93Television: An avid fan 5% (6) 95% (124) 131Television: A casual fan 3% (2) 97% (70) 71Music: An avid fan 6% (8) 94% (132) 140Music: A casual fan — (0) 100% (62) 62Fashion: A casual fan 4% (5) 96% (107) 112Fashion: Not a fan 1% (1) 99% (53) 53Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Adults 9% (18) 91% (187) 205Very Favorable of Trump 6% (4) 94% (60) 65Very Unfavorable of Trump 12% (10) 88% (72) 82#1 Issue: Economy 7% (3) 93% (46) 502018 House Vote: Democrat 10% (7) 90% (67) 752018 House Vote: Republican 6% (4) 94% (59) 622016 Vote: Hillary Clinton 9% (7) 91% (64) 712016 Vote: Donald Trump 6% (4) 94% (58) 612016 Vote: Didn’t Vote 12% (8) 88% (53) 61Voted in 2014: Yes 7% (9) 93% (109) 118Voted in 2014: No 11% (10) 89% (78) 882012 Vote: Barack Obama 7% (5) 93% (71) 762012 Vote: Didn’t Vote 15% (12) 85% (68) 804-Region: South 11% (9) 89% (73) 82Watch TV: Every day 11% (12) 89% (98) 110Watch Movies: Every day 11% (6) 89% (52) 58Watch Movies: Several times per week 11% (6) 89% (49) 55Cable TV: Currently subscribe 5% (5) 95% (98) 103Cable TV: Subscribed in past 8% (6) 92% (63) 69Satellite TV: Currently subscribe 21% (13) 79% (48) 61Satellite TV: Subscribed in past 1% (1) 99% (63) 64Satellite TV: Never subscribed 6% (5) 94% (75) 80Streaming Services: Currently subscribe 11% (15) 89% (116) 131Film: An avid fan 15% (16) 85% (88) 104Film: A casual fan 3% (3) 97% (91) 93Television: An avid fan 9% (12) 91% (118) 131Television: A casual fan 8% (6) 92% (65) 71Music: An avid fan 12% (16) 88% (124) 140Music: A casual fan 4% (2) 96% (60) 62Fashion: A casual fan 12% (13) 88% (99) 112Fashion: Not a fan 2% (1) 98% (52) 53Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Adults 8% (16) 92% (189) 205Gender: Male 11% (11) 89% (94) 105Gender: Female 5% (5) 95% (95) 100Age: 30-44 10% (8) 90% (71) 78Millennial: Age 23-38 4% (3) 96% (68) 71Generation X: Age 39-54 13% (7) 87% (49) 56PID: Dem (no lean) 9% (6) 91% (68) 75PID: Ind (no lean) 11% (7) 89% (56) 63PID: Rep (no lean) 4% (3) 96% (64) 67Ideo: Liberal (1-3) 15% (9) 85% (54) 63Ideo: Conservative (5-7) 10% (7) 90% (63) 70Educ: < College 10% (14) 90% (136) 150Income: Under 50k 7% (7) 93% (95) 102Income: 50k-100k 11% (9) 89% (69) 78Ethnicity: White 5% (7) 95% (151) 158All Christian 9% (8) 91% (84) 92Agnostic/Nothing in particular 8% (8) 92% (90) 98Evangelical 11% (8) 89% (63) 71Non-Evangelical 2% (1) 98% (59) 61Community: Urban 13% (7) 87% (51) 59Community: Suburban 10% (9) 90% (85) 94Community: Rural — (0) 100% (53) 53Employ: Private Sector 8% (6) 92% (68) 74Military HH: No 9% (16) 91% (157) 173RD/WT: Right Direction 10% (9) 90% (82) 91RD/WT: Wrong Track 6% (7) 94% (107) 114Trump Job Approve 5% (5) 95% (88) 93Trump Job Disapprove 11% (12) 89% (97) 109Trump Job Strongly Approve 6% (4) 94% (63) 67Trump Job Strongly Disapprove 13% (11) 87% (75) 86Favorable of Trump 6% (6) 94% (94) 100Unfavorable of Trump 9% (8) 91% (86) 95



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Adults 16% (146) 84% (786) 932Ethnicity: Hispanic 25% (39) 75% (115) 154Ethnicity: Afr. Am. 12% (15) 88% (110) 125Ethnicity: Other 14% (14) 86% (84) 99All Christian 16% (66) 84% (348) 414Agnostic/Nothing in particular 16% (68) 84% (367) 435Evangelical 19% (52) 81% (222) 275Non-Evangelical 13% (42) 87% (273) 315Community: Urban 19% (45) 81% (197) 241Community: Suburban 14% (57) 86% (348) 405Community: Rural 16% (45) 84% (241) 286Employ: Private Sector 23% (76) 77% (261) 337Employ: Government 16% (11) 84% (54) 64Employ: Self-Employed 25% (24) 75% (72) 96Employ: Homemaker 10% (6) 90% (53) 59Employ: Retired 2% (4) 98% (152) 155Employ: Unemployed 11% (10) 89% (79) 88Employ: Other 16% (14) 84% (70) 84Military HH: Yes 12% (19) 88% (137) 156Military HH: No 16% (127) 84% (649) 776RD/WT: Right Direction 17% (63) 83% (298) 361RD/WT: Wrong Track 15% (83) 85% (488) 571Trump Job Approve 19% (74) 81% (317) 391Trump Job Disapprove 13% (67) 87% (438) 505Trump Job Strongly Approve 20% (46) 80% (183) 228Trump Job Somewhat Approve 18% (28) 82% (134) 162Trump Job Somewhat Disapprove 11% (13) 89% (101) 114Trump Job Strongly Disapprove 14% (54) 86% (337) 392Favorable of Trump 19% (77) 81% (321) 397Unfavorable of Trump 13% (62) 87% (429) 491


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Adults 16% (146) 84% (786) 932Very Favorable of Trump 20% (49) 80% (192) 242Somewhat Favorable of Trump 18% (27) 82% (128) 156Somewhat Unfavorable of Trump 9% (8) 91% (80) 89Very Unfavorable of Trump 13% (54) 87% (348) 402#1 Issue: Economy 18% (46) 82% (212) 258#1 Issue: Security 18% (40) 82% (176) 216#1 Issue: Health Care 13% (22) 87% (155) 177#1 Issue: Medicare / Social Security 8% (8) 92% (93) 100#1 Issue: Women’s Issues 20% (10) 80% (41) 512018 House Vote: Democrat 15% (47) 85% (272) 3182018 House Vote: Republican 18% (52) 82% (242) 2952016 Vote: Hillary Clinton 14% (42) 86% (249) 2912016 Vote: Donald Trump 21% (62) 79% (233) 2952016 Vote: Other 13% (7) 87% (48) 552016 Vote: Didn’t Vote 12% (34) 88% (256) 291Voted in 2014: Yes 17% (90) 83% (443) 533Voted in 2014: No 14% (56) 86% (343) 3992012 Vote: Barack Obama 18% (59) 82% (271) 3302012 Vote: Mitt Romney 16% (34) 84% (176) 2092012 Vote: Didn’t Vote 14% (50) 86% (309) 3584-Region: Northeast 18% (31) 82% (141) 1724-Region: Midwest 19% (35) 81% (147) 1824-Region: South 17% (61) 83% (304) 3654-Region: West 9% (19) 91% (194) 213Watch TV: Every day 19% (85) 81% (370) 455Watch TV: Several times per week 13% (32) 87% (209) 241Watch TV: About once per week 17% (13) 83% (64) 77Watch TV: Several times per month 8% (4) 92% (48) 53



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Table HR6_8_1NET



Adults 16% (146) 84% (786) 932Watch Movies: Every day 27% (49) 73% (135) 184Watch Movies: Several times per week 17% (44) 83% (217) 261Watch Movies: About once per week 16% (23) 84% (123) 146Watch Movies: Several times per month 10% (13) 90% (112) 124Watch Movies: About once per month 10% (9) 90% (74) 82Watch Movies: Less often than once per month 7% (7) 93% (83) 89Watch Sporting Events: Every day 18% (13) 82% (61) 74Watch Sporting Events: Several times per week 24% (47) 76% (146) 193Watch Sporting Events: About once per week 19% (27) 81% (118) 146Watch Sporting Events: Several times per month 18% (15) 82% (69) 84Watch Sporting Events: About once per month 9% (7) 91% (67) 74Watch Sporting Events: Less often than once per month 14% (20) 86% (122) 141Watch Sporting Events: Never 8% (17) 92% (202) 220Cable TV: Currently subscribe 17% (70) 83% (348) 419Cable TV: Subscribed in past 16% (58) 84% (296) 354Cable TV: Never subscribed 11% (18) 89% (142) 160Satellite TV: Currently subscribe 18% (50) 82% (221) 271Satellite TV: Subscribed in past 19% (51) 81% (221) 273Satellite TV: Never subscribed 11% (45) 89% (344) 388Streaming Services: Currently subscribe 18% (121) 82% (544) 665Streaming Services: Subscribed in past 17% (15) 83% (72) 87Streaming Services: Never subscribed 6% (11) 94% (170) 181Film: An avid fan 20% (70) 80% (275) 346Film: A casual fan 14% (72) 86% (437) 510Film: Not a fan 4% (3) 96% (73) 77Television: An avid fan 19% (96) 81% (418) 515Television: A casual fan 12% (46) 88% (344) 390Music: An avid fan 20% (112) 80% (446) 557Music: A casual fan 10% (34) 90% (317) 351


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Adults 16% (146) 84% (786) 932Fashion: An avid fan 20% (29) 80% (122) 151Fashion: A casual fan 16% (73) 84% (372) 445Fashion: Not a fan 13% (43) 87% (292) 336Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_8_2NET

Table HR6_8_2NET:And where do you listen to each of the following? For each, please select all that apply. Satellite radio, such as XM Satellite Radioor Sirius Satellite RadioWhile driving




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Table HR6_8_2NET





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Table HR6_8_3NET:And where do you listen to each of the following? For each, please select all that apply. Satellite radio, such as XM Satellite Radioor Sirius Satellite RadioWhile working out





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Table HR6_8_3NET





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241

Table HR6_8_3NET





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243

Table HR6_8_4NET

Table HR6_8_4NET:And where do you listen to each of the following? For each, please select all that apply. Satellite radio, such as XM Satellite Radioor Sirius Satellite RadioDuring my free time




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245

Table HR6_8_4NET





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247

Table HR6_8_4NET





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Table HR6_8_5NET:And where do you listen to each of the following? For each, please select all that apply. Satellite radio, such as XM Satellite Radioor Sirius Satellite RadioWith friends





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Table HR6_8_5NET





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Table HR6_8_5NET





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Table HR6_8_6NET

Table HR6_8_6NET:And where do you listen to each of the following? For each, please select all that apply. Satellite radio, such as XM Satellite Radioor Sirius Satellite RadioOther




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Table HR6_8_6NET





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Table HR7_1: And where do you most often listen to each of the following?Streaming services, like Apple Music or Spotify

DemographicWhileworking

Whiledriving

Whileworking out

During myfree time With friends

While doingchores Other Total N

Adults 16% (213) 15% (203) 10% (132) 36% (496) 5% (69) 10% (132) 9% (123) 1368Gender: Male 18% (117) 12% (77) 11% (69) 38% (244) 4% (25) 7% (43) 10% (66) 642Gender: Female 13% (95) 17% (126) 9% (63) 35% (253) 6% (44) 12% (89) 8% (57) 726Age: 18-29 19% (68) 19% (68) 9% (34) 35% (126) 6% (21) 10% (37) 2% (7) 359Age: 30-44 19% (86) 14% (62) 14% (62) 28% (126) 4% (19) 11% (51) 9% (38) 445Age: 45-54 16% (36) 19% (43) 7% (14) 39% (86) 3% (8) 7% (15) 9% (19) 222Age: 55-64 9% (18) 10% (20) 8% (15) 43% (83) 6% (11) 8% (15) 16% (30) 193Age: 65+ 3% (4) 7% (10) 4% (6) 50% (75) 7% (11) 10% (15) 19% (29) 150Generation Z: 18-22 18% (23) 11% (15) 7% (10) 39% (51) 9% (11) 14% (19) 2% (2) 132Millennial: Age 23-38 18% (94) 19% (99) 13% (69) 29% (152) 5% (26) 10% (54) 6% (29) 523Generation X: Age 39-54 20% (74) 16% (59) 9% (32) 36% (134) 3% (10) 8% (29) 9% (33) 371Boomers: Age 55-73 7% (22) 9% (28) 7% (21) 46% (147) 6% (20) 8% (25) 17% (54) 318PID: Dem (no lean) 12% (61) 16% (77) 12% (60) 39% (192) 3% (17) 10% (51) 7% (33) 490PID: Ind (no lean) 19% (83) 12% (55) 7% (29) 36% (160) 7% (30) 9% (42) 10% (42) 442PID: Rep (no lean) 16% (69) 16% (71) 10% (43) 33% (144) 5% (22) 9% (38) 11% (47) 436PID/Gender: DemMen 13% (31) 14% (32) 14% (31) 42% (95) 2% (4) 8% (19) 8% (18) 229PID/Gender: DemWomen 11% (30) 17% (45) 11% (28) 37% (97) 5% (13) 13% (33) 6% (16) 261PID/Gender: Ind Men 25% (48) 12% (23) 5% (9) 37% (71) 4% (8) 6% (12) 10% (20) 192PID/Gender: Ind Women 14% (35) 13% (32) 8% (20) 36% (89) 9% (22) 12% (30) 9% (23) 250PID/Gender: Rep Men 17% (39) 10% (22) 13% (28) 35% (77) 6% (13) 5% (12) 13% (29) 221PID/Gender: Rep Women 14% (31) 23% (49) 7% (15) 31% (67) 4% (9) 12% (27) 9% (18) 215Ideo: Liberal (1-3) 13% (59) 16% (72) 11% (50) 38% (165) 3% (15) 12% (53) 5% (24) 437Ideo: Moderate (4) 19% (60) 12% (37) 10% (31) 36% (110) 8% (24) 9% (27) 6% (19) 308Ideo: Conservative (5-7) 16% (67) 14% (57) 10% (40) 36% (151) 4% (17) 10% (40) 11% (44) 416Educ: < College 13% (122) 14% (131) 9% (78) 37% (339) 6% (53) 10% (96) 10% (95) 914Educ: Bachelors degree 20% (58) 16% (48) 11% (32) 36% (106) 4% (11) 8% (25) 6% (18) 298Educ: Post-grad 20% (32) 15% (23) 14% (22) 33% (52) 3% (5) 7% (11) 7% (10) 156Income: Under 50k 13% (92) 13% (97) 7% (48) 38% (278) 7% (48) 11% (78) 11% (81) 722Income: 50k-100k 18% (82) 16% (73) 13% (62) 33% (151) 3% (15) 10% (46) 7% (32) 460Income: 100k+ 21% (39) 18% (33) 12% (22) 36% (67) 3% (5) 5% (8) 6% (11) 186Ethnicity: White 15% (157) 14% (146) 10% (101) 36% (378) 5% (53) 10% (105) 10% (104) 1044



259

Table HR7_1



Whiledriving

Whileworking out



Adults 16% (213) 15% (203) 10% (132) 36% (496) 5% (69) 10% (132) 9% (123) 1368Ethnicity: Hispanic 20% (51) 21% (55) 6% (15) 35% (90) 5% (12) 10% (25) 5% (12) 259Ethnicity: Afr. Am. 13% (24) 21% (37) 12% (22) 35% (62) 4% (7) 8% (14) 7% (13) 179Ethnicity: Other 22% (32) 14% (20) 6% (9) 39% (56) 6% (8) 9% (13) 4% (6) 144All Christian 15% (84) 12% (69) 9% (52) 40% (229) 5% (30) 9% (50) 9% (51) 566All Non-Christian 18% (10) 13% (7) 9% (5) 43% (24) 4% (2) 6% (3) 7% (4) 56Atheist 27% (20) 15% (12) 9% (7) 27% (21) 5% (4) 17% (13) — (0) 76Agnostic/Nothing in particular 15% (98) 17% (115) 10% (68) 33% (223) 5% (32) 10% (65) 10% (68) 669Religious Non-Protestant/Catholic 18% (11) 12% (7) 8% (5) 44% (28) 5% (3) 8% (5) 6% (4) 63Evangelical 17% (64) 12% (44) 10% (37) 35% (132) 5% (20) 10% (36) 11% (40) 374Non-Evangelical 13% (60) 15% (68) 10% (44) 39% (182) 6% (26) 8% (37) 10% (48) 464Community: Urban 15% (59) 13% (51) 11% (40) 40% (154) 5% (20) 8% (30) 7% (28) 381Community: Suburban 15% (92) 17% (100) 9% (51) 36% (218) 5% (30) 10% (59) 8% (49) 598Community: Rural 16% (62) 13% (51) 10% (41) 32% (125) 5% (20) 11% (43) 12% (47) 388Employ: Private Sector 25% (130) 17% (91) 13% (68) 29% (154) 4% (24) 7% (35) 5% (26) 527Employ: Government 22% (20) 9% (8) 11% (10) 45% (41) 2% (2) 7% (7) 4% (3) 91Employ: Self-Employed 14% (18) 16% (21) 13% (17) 37% (48) 3% (4) 11% (14) 6% (8) 129Employ: Homemaker 9% (8) 17% (15) 7% (6) 34% (30) 6% (5) 20% (17) 8% (7) 88Employ: Retired 4% (7) 11% (20) 2% (4) 46% (88) 8% (16) 10% (19) 19% (35) 189Employ: Unemployed 5% (7) 6% (8) 8% (11) 47% (66) 7% (9) 11% (15) 17% (23) 139Employ: Other 10% (11) 19% (22) 1% (1) 37% (43) 3% (4) 13% (15) 16% (19) 114Military HH: Yes 10% (20) 16% (31) 15% (31) 36% (73) 4% (8) 8% (15) 11% (22) 200Military HH: No 16% (193) 15% (171) 9% (101) 36% (424) 5% (61) 10% (116) 9% (101) 1168RD/WT: Right Direction 18% (88) 14% (72) 10% (50) 32% (159) 5% (27) 9% (43) 12% (61) 501RD/WT: Wrong Track 14% (124) 15% (131) 9% (82) 39% (338) 5% (42) 10% (89) 7% (62) 867Trump Job Approve 16% (85) 15% (82) 11% (57) 33% (177) 6% (33) 8% (44) 11% (61) 539Trump Job Disapprove 15% (115) 15% (112) 10% (74) 39% (296) 4% (34) 11% (80) 7% (51) 763Trump Job Strongly Approve 16% (48) 16% (49) 7% (22) 32% (96) 8% (23) 8% (23) 13% (39) 301Trump Job Somewhat Approve 15% (37) 14% (33) 15% (35) 34% (81) 4% (9) 9% (20) 9% (22) 237Trump Job Somewhat Disapprove 16% (24) 14% (21) 11% (16) 39% (59) 3% (5) 12% (18) 6% (9) 151Trump Job Strongly Disapprove 15% (92) 15% (92) 10% (58) 39% (237) 5% (29) 10% (63) 7% (41) 612


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Adults 16% (213) 15% (203) 10% (132) 36% (496) 5% (69) 10% (132) 9% (123) 1368Favorable of Trump 16% (85) 14% (73) 11% (57) 33% (175) 6% (33) 8% (43) 13% (68) 534Unfavorable of Trump 15% (115) 16% (124) 9% (71) 39% (293) 4% (31) 10% (80) 6% (44) 758Very Favorable of Trump 15% (47) 17% (53) 9% (27) 31% (98) 7% (21) 7% (23) 15% (48) 317Somewhat Favorable of Trump 18% (38) 9% (20) 14% (29) 35% (77) 5% (11) 9% (20) 9% (21) 217Somewhat Unfavorable of Trump 19% (23) 16% (20) 11% (13) 39% (47) 3% (4) 8% (10) 4% (5) 122Very Unfavorable of Trump 15% (93) 16% (104) 9% (58) 39% (246) 4% (27) 11% (70) 6% (39) 636#1 Issue: Economy 19% (73) 15% (59) 11% (45) 35% (137) 5% (19) 8% (30) 7% (27) 389#1 Issue: Security 14% (41) 14% (41) 12% (35) 37% (110) 5% (14) 8% (23) 12% (35) 300#1 Issue: Health Care 11% (28) 16% (39) 8% (21) 38% (95) 5% (13) 12% (29) 9% (23) 248#1 Issue: Medicare / Social Security 10% (11) 15% (16) 4% (4) 39% (41) 7% (7) 9% (10) 15% (16) 105#1 Issue: Women’s Issues 19% (17) 14% (13) 8% (7) 30% (27) 9% (8) 11% (10) 10% (9) 91#1 Issue: Education 17% (15) 20% (17) 15% (13) 31% (26) 4% (3) 10% (8) 2% (2) 85#1 Issue: Energy 15% (12) 18% (14) 6% (5) 41% (32) 3% (3) 15% (11) 2% (2) 78#1 Issue: Other 22% (16) 6% (4) 3% (2) 39% (28) 3% (2) 14% (10) 13% (9) 732018 House Vote: Democrat 16% (78) 17% (83) 10% (46) 36% (171) 3% (15) 11% (50) 7% (33) 4772018 House Vote: Republican 17% (64) 13% (49) 9% (36) 34% (132) 6% (24) 9% (33) 12% (47) 3852018 House Vote: Someone else 12% (7) 5% (3) 11% (6) 43% (24) 4% (2) 11% (6) 13% (7) 562016 Vote: Hillary Clinton 13% (61) 16% (71) 11% (49) 39% (173) 3% (14) 12% (52) 7% (30) 4502016 Vote: Donald Trump 16% (60) 13% (50) 10% (39) 34% (130) 6% (21) 9% (33) 13% (50) 3822016 Vote: Other 19% (17) 17% (16) 7% (6) 32% (29) 6% (6) 8% (8) 11% (10) 922016 Vote: Didn’t Vote 16% (72) 15% (65) 9% (38) 37% (164) 6% (28) 9% (39) 8% (34) 440Voted in 2014: Yes 14% (105) 13% (94) 10% (76) 37% (278) 5% (38) 11% (80) 10% (77) 748Voted in 2014: No 17% (108) 18% (109) 9% (56) 35% (218) 5% (31) 8% (52) 7% (46) 6202012 Vote: Barack Obama 15% (78) 14% (73) 9% (47) 37% (193) 5% (23) 11% (57) 9% (45) 5172012 Vote: Mitt Romney 16% (43) 12% (31) 10% (27) 37% (98) 5% (14) 9% (24) 11% (29) 2662012 Vote: Didn’t Vote 16% (85) 18% (95) 10% (52) 35% (188) 5% (29) 9% (47) 7% (37) 5334-Region: Northeast 14% (34) 12% (28) 10% (24) 42% (103) 5% (13) 10% (26) 7% (17) 2464-Region: Midwest 19% (51) 12% (32) 9% (23) 36% (99) 5% (13) 10% (26) 11% (29) 2744-Region: South 14% (74) 18% (91) 10% (51) 31% (159) 5% (27) 11% (56) 10% (53) 5124-Region: West 16% (54) 15% (51) 10% (33) 40% (135) 5% (15) 7% (24) 7% (24) 336



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Table HR7_1



Whiledriving

Whileworking out



Adults 16% (213) 15% (203) 10% (132) 36% (496) 5% (69) 10% (132) 9% (123) 1368Watch TV: Every day 19% (122) 13% (84) 9% (60) 35% (224) 5% (34) 11% (70) 8% (48) 644Watch TV: Several times per week 13% (47) 18% (65) 13% (47) 35% (131) 4% (13) 10% (37) 8% (29) 370Watch TV: About once per week 16% (19) 19% (23) 8% (10) 40% (48) 6% (7) 3% (4) 8% (10) 120Watch TV: Several times per month 14% (11) 10% (7) 9% (7) 43% (33) 7% (5) 10% (8) 7% (5) 77Watch TV: Never 3% (2) 10% (7) 4% (3) 32% (20) 9% (5) 10% (7) 32% (20) 63Watch Movies: Every day 17% (43) 14% (37) 9% (22) 36% (92) 8% (21) 11% (30) 5% (14) 259Watch Movies: Several times per week 15% (59) 15% (62) 10% (40) 39% (157) 5% (20) 9% (37) 7% (29) 404Watch Movies: About once per week 18% (42) 20% (47) 15% (35) 30% (70) 2% (5) 7% (17) 7% (16) 234Watch Movies: Several times per month 16% (33) 17% (33) 10% (20) 36% (72) 6% (13) 11% (22) 4% (8) 200Watch Movies: About once per month 14% (16) 11% (13) 4% (5) 39% (45) 4% (4) 11% (12) 17% (19) 114Watch Movies: Less often than once per month 13% (14) 8% (9) 8% (8) 42% (46) 5% (5) 10% (10) 15% (16) 109Watch Sporting Events: Every day 31% (29) 12% (11) 14% (13) 27% (26) 3% (3) 4% (4) 8% (7) 94Watch Sporting Events: Several times per week 13% (32) 13% (33) 16% (40) 38% (95) 5% (12) 8% (20) 7% (17) 249Watch Sporting Events: About once per week 19% (41) 12% (28) 9% (19) 39% (87) 4% (9) 8% (19) 9% (20) 222Watch Sporting Events: Several times per month 13% (15) 16% (19) 7% (8) 38% (44) 6% (7) 16% (19) 4% (5) 117Watch Sporting Events: About once per month 12% (12) 15% (15) 11% (11) 35% (35) 6% (6) 12% (12) 10% (10) 99Watch Sporting Events: Less often than once per month 13% (29) 18% (39) 9% (19) 36% (79) 6% (14) 11% (23) 7% (16) 218Watch Sporting Events: Never 14% (53) 16% (58) 6% (22) 36% (131) 5% (19) 10% (36) 13% (49) 369Cable TV: Currently subscribe 14% (79) 13% (73) 13% (75) 38% (217) 4% (21) 10% (57) 10% (56) 579Cable TV: Subscribed in past 16% (89) 17% (94) 8% (46) 36% (201) 6% (35) 10% (55) 8% (47) 565Cable TV: Never subscribed 20% (44) 16% (36) 5% (12) 35% (78) 6% (13) 9% (20) 9% (20) 224Satellite TV: Currently subscribe 16% (45) 17% (45) 14% (37) 31% (85) 5% (15) 9% (25) 8% (23) 275Satellite TV: Subscribed in past 15% (65) 13% (57) 8% (35) 39% (166) 5% (21) 10% (41) 10% (45) 429Satellite TV: Never subscribed 16% (104) 15% (101) 9% (60) 37% (245) 5% (33) 10% (66) 8% (56) 664Streaming Services: Currently subscribe 17% (183) 16% (175) 11% (115) 37% (395) 4% (46) 10% (106) 6% (60) 1080Streaming Services: Subscribed in past 11% (13) 9% (11) 6% (7) 33% (41) 10% (12) 11% (13) 20% (25) 123Streaming Services: Never subscribed 10% (16) 10% (17) 6% (9) 36% (60) 7% (11) 8% (13) 24% (39) 166Film: An avid fan 17% (94) 17% (97) 10% (54) 37% (207) 4% (24) 9% (51) 7% (37) 564Film: A casual fan 15% (102) 13% (89) 10% (74) 36% (254) 6% (42) 11% (75) 10% (68) 703Film: Not a fan 16% (16) 16% (17) 4% (4) 36% (36) 3% (3) 6% (6) 19% (19) 101


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Whileworking out



Adults 16% (213) 15% (203) 10% (132) 36% (496) 5% (69) 10% (132) 9% (123) 1368Television: An avid fan 15% (116) 16% (116) 10% (78) 38% (281) 4% (31) 9% (64) 8% (61) 747Television: A casual fan 16% (89) 14% (79) 9% (50) 35% (196) 6% (33) 12% (66) 9% (53) 566Television: Not a fan 16% (9) 14% (8) 7% (4) 36% (20) 7% (4) 3% (2) 17% (9) 55Music: An avid fan 16% (140) 14% (121) 9% (78) 38% (324) 4% (33) 11% (91) 8% (65) 852Music: A casual fan 14% (68) 16% (80) 11% (53) 34% (164) 7% (32) 8% (41) 11% (52) 490Fashion: An avid fan 14% (32) 17% (39) 15% (34) 38% (87) 3% (6) 9% (22) 5% (11) 231Fashion: A casual fan 15% (99) 15% (93) 10% (62) 36% (228) 6% (39) 10% (66) 8% (54) 642Fashion: Not a fan 16% (82) 14% (71) 7% (35) 37% (181) 5% (24) 9% (44) 12% (58) 495Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR7_2

Table HR7_2: And where do you most often listen to each of the following?The radio


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Adults 9% (172) 67%(1317) 2% (43) 11% (222) 1% (25) 4% (77) 5% (100) 1956Gender: Male 11% (105) 64% (595) 3% (24) 13% (120) 1% (5) 3% (31) 6% (54) 934Gender: Female 7% (67) 71% (723) 2% (19) 10% (102) 2% (20) 4% (46) 5% (46) 1022Age: 18-29 9% (32) 72% (259) 1% (5) 6% (22) 3% (9) 1% (5) 7% (26) 358Age: 30-44 12% (62) 62% (324) 5% (24) 9% (46) 2% (11) 4% (20) 6% (34) 520Age: 45-54 10% (32) 64% (201) 2% (8) 15% (47) — (1) 5% (17) 3% (11) 316Age: 55-64 8% (30) 69% (256) 1% (2) 15% (57) 1% (4) 3% (12) 2% (9) 371Age: 65+ 4% (14) 71% (278) 1% (4) 13% (50) — (1) 6% (23) 6% (22) 391Generation Z: 18-22 8% (11) 65% (87) 2% (3) 6% (8) 3% (4) 1% (1) 14% (19) 133Millennial: Age 23-38 9% (53) 69% (386) 4% (21) 7% (39) 2% (10) 3% (18) 5% (31) 558Generation X: Age 39-54 13% (63) 62% (311) 2% (12) 13% (68) 1% (6) 5% (23) 4% (21) 503Boomers: Age 55-73 7% (44) 69% (465) 1% (4) 14% (96) 1% (5) 4% (28) 4% (28) 670PID: Dem (no lean) 9% (59) 64% (431) 3% (23) 13% (90) 1% (6) 4% (27) 6% (38) 674PID: Ind (no lean) 7% (42) 67% (412) 2% (10) 11% (68) 2% (14) 4% (27) 7% (41) 614PID: Rep (no lean) 11% (71) 71% (474) 1% (9) 10% (64) 1% (6) 3% (23) 3% (21) 669PID/Gender: DemMen 11% (33) 59% (183) 5% (15) 14% (45) 1% (3) 3% (10) 7% (21) 310PID/Gender: DemWomen 7% (26) 68% (248) 2% (8) 12% (45) 1% (3) 5% (17) 5% (16) 363PID/Gender: Ind Men 9% (26) 68% (193) 1% (3) 11% (32) — (0) 4% (10) 8% (21) 285PID/Gender: Ind Women 5% (15) 67% (219) 2% (8) 11% (36) 4% (14) 5% (16) 6% (20) 328PID/Gender: Rep Men 13% (45) 65% (219) 2% (6) 13% (43) 1% (2) 3% (11) 3% (11) 338PID/Gender: Rep Women 8% (26) 77% (255) 1% (3) 6% (21) 1% (4) 4% (12) 3% (10) 331Ideo: Liberal (1-3) 8% (43) 65% (354) 4% (22) 13% (71) 2% (8) 4% (22) 4% (22) 542Ideo: Moderate (4) 9% (44) 71% (352) 2% (12) 8% (39) 1% (5) 3% (17) 5% (25) 494Ideo: Conservative (5-7) 10% (64) 68% (460) 1% (8) 12% (81) 1% (6) 4% (28) 4% (24) 673Educ: < College 9% (119) 64% (853) 2% (24) 12% (164) 1% (19) 5% (65) 6% (83) 1328Educ: Bachelors degree 10% (40) 72% (295) 3% (11) 10% (41) 1% (4) 2% (8) 2% (9) 408Educ: Post-grad 6% (13) 77% (170) 3% (7) 8% (17) 1% (2) 2% (4) 4% (8) 221Income: Under 50k 9% (98) 62% (647) 2% (18) 13% (136) 2% (19) 5% (52) 8% (79) 1048Income: 50k-100k 8% (54) 73% (480) 2% (16) 10% (64) 1% (5) 3% (22) 3% (17) 657Income: 100k+ 8% (20) 76% (191) 3% (9) 9% (22) — (1) 1% (4) 2% (4) 250Ethnicity: White 9% (132) 69%(1072) 2% (31) 10% (160) 1% (20) 4% (58) 5% (72) 1545


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Adults 9% (172) 67%(1317) 2% (43) 11% (222) 1% (25) 4% (77) 5% (100) 1956Ethnicity: Hispanic 11% (34) 56% (168) 5% (15) 16% (48) 1% (2) 2% (7) 9% (28) 301Ethnicity: Afr. Am. 9% (21) 60% (138) 4% (8) 18% (41) 1% (3) 5% (10) 4% (8) 230Ethnicity: Other 10% (18) 59% (108) 2% (4) 11% (21) 1% (2) 5% (9) 11% (20) 181All Christian 8% (75) 69% (620) 2% (22) 13% (115) 1% (6) 4% (35) 4% (32) 905All Non-Christian 13% (9) 72% (52) 2% (1) 4% (3) 2% (2) 3% (2) 4% (3) 72Atheist 5% (4) 68% (62) — (0) 12% (11) 1% (1) 3% (2) 11% (10) 91Agnostic/Nothing in particular 9% (83) 66% (583) 2% (20) 11% (93) 2% (16) 4% (38) 6% (55) 888Religious Non-Protestant/Catholic 11% (9) 75% (62) 2% (1) 5% (4) 2% (2) 3% (2) 3% (3) 83Evangelical 12% (66) 60% (325) 2% (13) 14% (75) 2% (9) 5% (25) 5% (26) 540Non-Evangelical 8% (57) 71% (503) 3% (18) 12% (83) — (2) 4% (26) 3% (23) 712Community: Urban 9% (41) 60% (286) 3% (17) 15% (70) 3% (13) 4% (19) 7% (33) 479Community: Suburban 6% (51) 75% (658) 1% (13) 10% (90) 1% (9) 3% (26) 4% (35) 883Community: Rural 13% (79) 63% (373) 2% (13) 10% (62) — (3) 5% (31) 5% (33) 595Employ: Private Sector 12% (76) 73% (477) 2% (16) 7% (49) 1% (4) 3% (19) 2% (16) 657Employ: Government 20% (21) 63% (68) 3% (3) 10% (10) 3% (3) — (0) 1% (1) 108Employ: Self-Employed 9% (16) 64% (113) 6% (10) 14% (24) 1% (1) 3% (5) 3% (5) 176Employ: Homemaker 4% (5) 70% (85) 2% (2) 12% (14) 1% (1) 6% (8) 6% (7) 121Employ: Retired 3% (15) 69% (306) 1% (4) 15% (66) — (1) 6% (28) 5% (21) 442Employ: Unemployed 7% (14) 54% (105) 3% (6) 14% (28) 3% (7) 6% (11) 12% (22) 193Employ: Other 12% (20) 60% (104) — (0) 17% (29) 2% (3) 3% (5) 7% (12) 173Military HH: Yes 6% (20) 72% (237) 3% (10) 11% (35) 1% (2) 4% (13) 4% (14) 331Military HH: No 9% (151) 66%(1081) 2% (33) 11% (187) 1% (23) 4% (64) 5% (86) 1625RD/WT: Right Direction 11% (86) 67% (516) 2% (14) 12% (97) 1% (6) 3% (26) 4% (30) 775RD/WT: Wrong Track 7% (86) 68% (801) 2% (29) 11% (125) 2% (19) 4% (51) 6% (70) 1181Trump Job Approve 10% (84) 69% (583) 1% (12) 11% (96) 1% (8) 3% (28) 3% (27) 840Trump Job Disapprove 8% (83) 65% (682) 3% (29) 12% (126) 1% (15) 4% (46) 6% (61) 1042Trump Job Strongly Approve 11% (54) 68% (331) 1% (6) 12% (56) 1% (7) 3% (16) 3% (13) 484Trump Job Somewhat Approve 8% (30) 71% (252) 2% (6) 11% (40) 1% (2) 3% (12) 4% (14) 356Trump Job Somewhat Disapprove 9% (20) 71% (154) — (1) 10% (21) — (1) 6% (13) 3% (7) 217Trump Job Strongly Disapprove 8% (63) 64% (528) 3% (28) 13% (105) 2% (14) 4% (34) 7% (54) 826



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Adults 9% (172) 67%(1317) 2% (43) 11% (222) 1% (25) 4% (77) 5% (100) 1956Favorable of Trump 10% (84) 68% (569) 2% (14) 12% (101) 1% (9) 4% (31) 4% (34) 840Unfavorable of Trump 8% (81) 67% (690) 3% (28) 11% (113) 1% (12) 4% (43) 6% (59) 1025Very Favorable of Trump 11% (57) 67% (339) 2% (8) 12% (60) 1% (7) 4% (21) 3% (16) 508Somewhat Favorable of Trump 8% (27) 69% (229) 2% (6) 12% (41) 1% (2) 3% (9) 5% (18) 333Somewhat Unfavorable of Trump 8% (14) 76% (133) 1% (2) 7% (13) — (0) 4% (7) 3% (6) 175Very Unfavorable of Trump 8% (67) 66% (557) 3% (25) 12% (100) 1% (12) 4% (35) 6% (53) 850#1 Issue: Economy 10% (50) 70% (361) 2% (12) 10% (52) — (1) 4% (19) 3% (18) 512#1 Issue: Security 8% (39) 70% (332) 2% (10) 11% (54) 2% (9) 4% (19) 3% (12) 476#1 Issue: Health Care 9% (31) 65% (228) 2% (8) 14% (50) 1% (2) 5% (16) 4% (15) 351#1 Issue: Medicare / Social Security 7% (16) 68% (162) 1% (3) 12% (30) 1% (3) 6% (14) 4% (9) 237#1 Issue: Women’s Issues 9% (9) 53% (51) 4% (4) 13% (12) 3% (3) 4% (4) 13% (12) 96#1 Issue: Education 7% (7) 69% (62) 3% (3) 10% (9) 5% (4) — (0) 7% (6) 90#1 Issue: Energy 11% (11) 67% (67) 2% (2) 8% (8) 2% (2) 2% (2) 8% (8) 99#1 Issue: Other 10% (9) 58% (55) — (0) 8% (7) — (0) 3% (3) 22% (21) 952018 House Vote: Democrat 8% (56) 67% (465) 3% (19) 12% (80) 1% (10) 5% (34) 4% (28) 6912018 House Vote: Republican 11% (68) 70% (438) 1% (8) 11% (70) 1% (5) 3% (21) 3% (19) 6292018 House Vote: Someone else 12% (9) 61% (43) 4% (3) 15% (10) — (0) 1% (1) 7% (5) 712016 Vote: Hillary Clinton 6% (40) 66% (428) 4% (25) 13% (86) 1% (6) 5% (34) 4% (25) 6442016 Vote: Donald Trump 11% (69) 69% (437) 1% (6) 11% (72) 1% (4) 4% (25) 3% (21) 6352016 Vote: Other 12% (15) 70% (86) 1% (2) 6% (8) 3% (3) 1% (2) 7% (8) 1232016 Vote: Didn’t Vote 9% (47) 66% (365) 2% (10) 10% (57) 2% (11) 3% (16) 8% (44) 550Voted in 2014: Yes 8% (100) 68% (809) 2% (29) 13% (152) 1% (10) 4% (49) 4% (49) 1197Voted in 2014: No 9% (72) 67% (508) 2% (14) 9% (70) 2% (15) 4% (28) 7% (52) 7592012 Vote: Barack Obama 8% (60) 65% (502) 3% (21) 14% (110) 1% (7) 5% (35) 5% (35) 7692012 Vote: Mitt Romney 10% (44) 73% (338) 1% (5) 9% (42) 1% (3) 4% (20) 3% (13) 4652012 Vote: Other 12% (9) 64% (49) 1% (1) 13% (10) 1% (1) 2% (2) 6% (5) 772012 Vote: Didn’t Vote 9% (58) 66% (427) 2% (14) 9% (60) 2% (14) 3% (21) 7% (48) 641


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Adults 9% (172) 67%(1317) 2% (43) 11% (222) 1% (25) 4% (77) 5% (100) 19564-Region: Northeast 11% (39) 63% (218) 3% (9) 12% (40) 1% (3) 6% (19) 5% (18) 3484-Region: Midwest 9% (36) 67% (279) 2% (10) 12% (49) 1% (4) 4% (16) 5% (19) 4134-Region: South 8% (57) 68% (499) 2% (18) 11% (79) 2% (12) 4% (32) 5% (37) 7354-Region: West 8% (39) 70% (321) 1% (6) 12% (53) 1% (5) 2% (10) 6% (26) 460Watch TV: Every day 10% (94) 69% (665) 1% (11) 11% (102) 1% (11) 5% (46) 3% (32) 963Watch TV: Several times per week 7% (33) 69% (325) 4% (17) 10% (49) 1% (4) 3% (15) 6% (30) 474Watch TV: About once per week 6% (9) 69% (99) 3% (4) 18% (26) — (0) 2% (2) 3% (4) 145Watch TV: Several times per month 8% (9) 66% (75) 2% (2) 16% (18) 1% (1) 3% (3) 4% (5) 113Watch TV: About once per month 12% (7) 51% (30) 9% (5) 5% (3) 5% (3) 4% (2) 15% (9) 58Watch TV: Less often than once per month 12% (8) 59% (41) 3% (2) 11% (8) 3% (2) 1% (1) 10% (7) 70Watch TV: Never 8% (11) 61% (82) 1% (1) 12% (16) 3% (4) 6% (8) 10% (13) 134Watch Movies: Every day 10% (31) 59% (190) 2% (8) 16% (52) 1% (3) 7% (22) 5% (17) 321Watch Movies: Several times per week 9% (48) 70% (385) 3% (19) 11% (61) — (2) 3% (19) 3% (19) 551Watch Movies: About once per week 9% (29) 74% (233) 2% (5) 7% (24) 1% (3) 3% (9) 4% (12) 315Watch Movies: Several times per month 7% (18) 70% (177) 2% (6) 9% (22) 1% (3) 2% (6) 9% (22) 254Watch Movies: About once per month 7% (12) 69% (114) — (0) 12% (19) 3% (5) 3% (4) 6% (10) 165Watch Movies: Less often than once per month 11% (23) 58% (114) 2% (4) 15% (30) 3% (6) 6% (12) 4% (7) 197Watch Movies: Never 8% (12) 68% (104) 1% (2) 9% (14) 1% (2) 4% (6) 9% (13) 153Watch Sporting Events: Every day 20% (22) 61% (69) 3% (3) 9% (10) 3% (3) 4% (4) 1% (1) 114Watch Sporting Events: Several times per week 8% (27) 69% (243) 4% (16) 11% (38) — (1) 4% (13) 3% (12) 350Watch Sporting Events: About once per week 8% (25) 69% (217) 1% (5) 12% (37) 1% (3) 4% (13) 4% (12) 313Watch Sporting Events: Several times per month 9% (14) 58% (93) 3% (5) 17% (27) 2% (2) 4% (7) 8% (13) 161Watch Sporting Events: About once per month 11% (14) 65% (84) 4% (5) 9% (12) 5% (7) 2% (2) 5% (6) 130Watch Sporting Events: Less often than once per month 8% (23) 71% (216) 1% (3) 11% (35) 1% (3) 4% (13) 4% (11) 304Watch Sporting Events: Never 8% (45) 68% (395) 1% (6) 11% (63) 1% (6) 4% (25) 8% (45) 585Cable TV: Currently subscribe 9% (81) 69% (605) 3% (27) 10% (87) 1% (12) 3% (26) 4% (35) 872Cable TV: Subscribed in past 7% (54) 68% (504) 2% (11) 12% (86) 1% (8) 5% (39) 6% (44) 746Cable TV: Never subscribed 11% (37) 62% (209) 1% (5) 14% (48) 1% (5) 4% (13) 6% (22) 338



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Adults 9% (172) 67%(1317) 2% (43) 11% (222) 1% (25) 4% (77) 5% (100) 1956Satellite TV: Currently subscribe 10% (43) 67% (287) 4% (18) 11% (47) — (1) 4% (18) 4% (16) 430Satellite TV: Subscribed in past 9% (51) 65% (354) 2% (12) 10% (54) 2% (11) 3% (17) 8% (43) 542Satellite TV: Never subscribed 8% (78) 69% (677) 1% (13) 12% (121) 1% (13) 4% (41) 4% (42) 984Streaming Services: Currently subscribe 9% (110) 71% (898) 2% (28) 10% (130) 1% (11) 3% (43) 4% (52) 1272Streaming Services: Subscribed in past 9% (15) 59% (102) 2% (3) 12% (21) 3% (5) 4% (8) 10% (17) 172Streaming Services: Never subscribed 9% (46) 62% (318) 2% (12) 14% (71) 2% (8) 5% (26) 6% (31) 511Film: An avid fan 11% (75) 64% (456) 3% (21) 13% (95) 1% (10) 3% (23) 5% (33) 714Film: A casual fan 7% (79) 70% (741) 2% (20) 10% (103) 1% (14) 4% (40) 5% (55) 1053Film: Not a fan 9% (18) 63% (120) 1% (2) 12% (23) 1% (1) 7% (14) 6% (12) 189Television: An avid fan 9% (98) 67% (712) 2% (25) 11% (119) 2% (17) 4% (44) 4% (43) 1057Television: A casual fan 8% (66) 67% (548) 2% (17) 12% (95) 1% (8) 4% (31) 6% (51) 816Television: Not a fan 10% (8) 69% (58) 1% (1) 10% (8) — (0) 2% (2) 7% (6) 83Music: An avid fan 12% (119) 63% (651) 3% (30) 12% (124) 1% (12) 5% (48) 4% (46) 1030Music: A casual fan 5% (47) 73% (620) 1% (12) 11% (91) 1% (13) 3% (22) 6% (50) 855Music: Not a fan 8% (6) 65% (46) 2% (1) 9% (6) — (0) 10% (7) 7% (5) 71Fashion: An avid fan 12% (31) 63% (165) 8% (20) 9% (23) 2% (4) 5% (12) 3% (8) 263Fashion: A casual fan 9% (82) 67% (585) 2% (18) 12% (104) 2% (16) 3% (28) 5% (40) 873Fashion: Not a fan 7% (59) 69% (568) 1% (5) 12% (95) 1% (4) 4% (37) 6% (52) 820Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_3: And where do you most often listen to each of the following?Vinyl records


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Adults 2% (12) 1% (9) 1% (9) 48% (309) 14% (92) 8% (53) 25% (163) 646Gender: Male 3% (9) 2% (6) 1% (3) 50% (170) 13% (45) 9% (30) 22% (75) 338Gender: Female 1% (3) 1% (3) 2% (6) 45% (138) 15% (47) 7% (23) 29% (88) 308Age: 18-29 2% (2) 1% (1) 4% (4) 41% (41) 22% (22) 2% (2) 28% (28) 100Age: 30-44 4% (7) 2% (3) 3% (5) 35% (66) 20% (38) 10% (19) 27% (52) 190Age: 45-54 2% (2) 2% (1) — (0) 57% (55) 9% (8) 6% (6) 25% (24) 96Age: 55-64 1% (1) 1% (2) — (0) 60% (81) 8% (11) 11% (15) 18% (25) 134Age: 65+ — (0) 1% (1) — (1) 53% (66) 10% (12) 9% (11) 27% (34) 125Millennial: Age 23-38 1% (2) 1% (2) 3% (5) 37% (70) 24% (45) 5% (9) 30% (57) 191Generation X: Age 39-54 4% (7) 2% (3) 1% (2) 48% (77) 11% (18) 10% (16) 23% (36) 159Boomers: Age 55-73 — (1) 1% (3) — (0) 58% (129) 9% (21) 11% (24) 21% (46) 224PID: Dem (no lean) 2% (5) 3% (6) 1% (2) 49% (118) 15% (36) 7% (18) 24% (58) 244PID: Ind (no lean) 1% (2) 1% (2) 1% (2) 48% (97) 17% (34) 7% (15) 25% (51) 202PID: Rep (no lean) 3% (5) — (1) 3% (5) 47% (93) 11% (22) 10% (20) 27% (54) 200PID/Gender: DemMen 3% (3) 4% (5) 1% (1) 51% (64) 12% (15) 8% (10) 22% (28) 126PID/Gender: DemWomen 1% (1) 1% (1) 1% (1) 46% (54) 18% (21) 7% (8) 26% (30) 117PID/Gender: Ind Men 2% (2) 1% (1) 1% (1) 55% (54) 16% (16) 8% (8) 18% (17) 97PID/Gender: Ind Women — (0) 1% (1) 1% (1) 42% (43) 17% (18) 7% (7) 32% (33) 104PID/Gender: Rep Men 3% (4) 1% (1) 2% (2) 46% (53) 12% (14) 11% (12) 26% (30) 114PID/Gender: Rep Women 2% (2) — (0) 4% (3) 47% (41) 9% (8) 9% (8) 29% (25) 86Ideo: Liberal (1-3) 1% (3) 3% (6) 2% (4) 50% (110) 15% (33) 6% (14) 23% (51) 221Ideo: Moderate (4) 3% (4) 2% (2) — (0) 47% (69) 13% (19) 8% (12) 27% (40) 146Ideo: Conservative (5-7) 2% (4) — (1) 2% (5) 46% (101) 16% (35) 10% (21) 24% (51) 217Educ: < College 1% (6) 1% (3) 1% (4) 47% (191) 13% (54) 8% (34) 28% (116) 409Educ: Bachelors degree 1% (2) 1% (2) 2% (3) 48% (74) 18% (29) 8% (13) 21% (32) 155Educ: Post-grad 5% (4) 4% (3) 2% (2) 52% (43) 11% (9) 7% (5) 18% (15) 82Income: Under 50k 2% (7) 1% (3) 1% (2) 44% (139) 16% (49) 9% (29) 27% (84) 313Income: 50k-100k 1% (3) 1% (3) 2% (5) 51% (127) 14% (34) 6% (15) 25% (62) 249Income: 100k+ 2% (2) 4% (3) 2% (2) 51% (43) 11% (9) 11% (9) 19% (16) 84Ethnicity: White 2% (9) 1% (6) 1% (7) 48% (253) 14% (73) 7% (37) 27% (139) 523Ethnicity: Hispanic 5% (5) 3% (3) 4% (4) 38% (39) 14% (15) 12% (13) 24% (24) 103



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Adults 2% (12) 1% (9) 1% (9) 48% (309) 14% (92) 8% (53) 25% (163) 646Ethnicity: Afr. Am. 4% (3) 4% (3) 1% (1) 46% (33) 12% (8) 11% (8) 22% (16) 72Ethnicity: Other — (0) 1% (0) 3% (2) 44% (23) 21% (11) 15% (8) 16% (8) 51All Christian 2% (7) 2% (5) 2% (7) 51% (158) 12% (38) 9% (28) 22% (67) 309Agnostic/Nothing in particular 1% (3) 1% (2) — (1) 44% (121) 17% (47) 8% (23) 29% (80) 277Evangelical 1% (2) 1% (2) 3% (5) 50% (83) 11% (18) 8% (14) 25% (42) 166Non-Evangelical 3% (7) 1% (3) 1% (3) 48% (122) 14% (37) 11% (28) 22% (57) 256Community: Urban 2% (4) 1% (1) 1% (2) 44% (78) 21% (37) 8% (14) 23% (41) 178Community: Suburban 2% (6) 2% (5) 2% (4) 46% (128) 14% (38) 9% (24) 27% (75) 280Community: Rural 1% (2) 1% (3) 1% (3) 55% (103) 9% (17) 8% (14) 25% (47) 188Employ: Private Sector 3% (6) 2% (5) 3% (6) 52% (111) 14% (29) 9% (18) 18% (38) 213Employ: Self-Employed 2% (2) 2% (2) — (0) 50% (36) 22% (15) 2% (2) 21% (15) 71Employ: Retired — (0) 1% (1) — (1) 54% (70) 10% (13) 9% (12) 25% (32) 129Employ: Unemployed — (0) — (0) 1% (1) 29% (18) 23% (14) 9% (5) 39% (24) 62Employ: Other — (0) — (0) — (0) 46% (26) 12% (7) 14% (8) 28% (16) 56Military HH: Yes 1% (1) 2% (3) 3% (3) 44% (51) 13% (15) 9% (11) 28% (33) 116Military HH: No 2% (11) 1% (6) 1% (6) 48% (257) 15% (78) 8% (42) 25% (130) 531RD/WT: Right Direction 2% (6) 1% (2) 2% (6) 44% (109) 12% (30) 8% (19) 30% (76) 248RD/WT: Wrong Track 1% (6) 2% (7) 1% (3) 50% (199) 16% (62) 8% (34) 22% (87) 398Trump Job Approve 2% (5) 1% (2) 2% (6) 44% (113) 14% (35) 8% (20) 29% (76) 258Trump Job Disapprove 2% (7) 2% (7) 1% (3) 51% (186) 15% (54) 9% (33) 21% (77) 366Trump Job Strongly Approve 2% (4) — (1) 3% (5) 40% (60) 14% (21) 9% (14) 30% (45) 149Trump Job Somewhat Approve 1% (1) 1% (1) 1% (2) 49% (53) 13% (14) 6% (7) 28% (31) 109Trump Job Somewhat Disapprove — (0) 2% (2) — (0) 56% (45) 13% (11) 13% (11) 15% (12) 80Trump Job Strongly Disapprove 2% (7) 2% (5) 1% (3) 49% (141) 15% (44) 8% (22) 23% (65) 285Favorable of Trump 3% (9) 1% (1) 2% (6) 44% (117) 12% (33) 8% (21) 30% (81) 267Unfavorable of Trump 1% (3) 2% (6) 1% (4) 52% (183) 15% (52) 9% (32) 21% (75) 354Very Favorable of Trump 3% (5) 1% (1) 3% (5) 40% (61) 13% (19) 11% (16) 29% (45) 153Somewhat Favorable of Trump 3% (3) — (0) 1% (1) 49% (56) 11% (13) 4% (5) 31% (36) 114Somewhat Unfavorable of Trump — (0) — (0) 1% (1) 52% (29) 14% (8) 11% (6) 22% (12) 56Very Unfavorable of Trump 1% (3) 2% (6) 1% (3) 52% (154) 15% (45) 8% (25) 21% (62) 298


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Adults 2% (12) 1% (9) 1% (9) 48% (309) 14% (92) 8% (53) 25% (163) 646#1 Issue: Economy 3% (5) — (0) 1% (1) 48% (78) 12% (20) 7% (11) 29% (48) 164#1 Issue: Security 1% (1) 3% (4) 2% (3) 46% (64) 11% (15) 12% (16) 26% (36) 139#1 Issue: Health Care — (0) 3% (3) 1% (1) 52% (62) 18% (22) 10% (12) 16% (19) 119#1 Issue: Medicare / Social Security 1% (1) — (0) — (0) 50% (37) 12% (9) 8% (6) 29% (21) 742018 House Vote: Democrat 2% (4) 3% (7) 1% (4) 48% (127) 15% (39) 10% (27) 22% (57) 2652018 House Vote: Republican 2% (5) — (0) 2% (5) 50% (99) 10% (20) 7% (15) 27% (54) 1982016 Vote: Hillary Clinton 1% (3) 2% (6) 1% (2) 51% (126) 13% (32) 10% (25) 21% (53) 2482016 Vote: Donald Trump 2% (4) — (0) 3% (5) 46% (92) 13% (26) 9% (17) 27% (55) 1992016 Vote: Other — (0) 1% (1) 2% (1) 51% (28) 19% (10) 3% (2) 24% (13) 542016 Vote: Didn’t Vote 2% (4) 1% (2) — (1) 43% (63) 17% (24) 6% (9) 29% (42) 144Voted in 2014: Yes 2% (8) 2% (7) 1% (4) 50% (215) 12% (53) 10% (42) 24% (104) 434Voted in 2014: No 2% (4) 1% (2) 2% (5) 44% (94) 18% (39) 5% (11) 28% (58) 2122012 Vote: Barack Obama 2% (5) 2% (5) 1% (3) 48% (129) 13% (35) 10% (28) 25% (67) 2722012 Vote: Mitt Romney 2% (4) 1% (1) — (0) 55% (88) 13% (20) 7% (12) 21% (34) 1592012 Vote: Didn’t Vote 1% (3) 2% (3) 3% (6) 41% (73) 17% (30) 6% (10) 30% (55) 1794-Region: Northeast 3% (4) 1% (1) 1% (2) 47% (58) 17% (21) 15% (19) 16% (20) 1244-Region: Midwest 2% (3) 3% (4) 2% (3) 52% (64) 13% (16) 6% (7) 22% (27) 1224-Region: South 2% (6) 1% (2) 1% (3) 47% (116) 15% (37) 8% (19) 26% (66) 2494-Region: West — (0) 1% (1) 1% (2) 47% (70) 12% (19) 6% (8) 33% (50) 151Watch TV: Every day 3% (11) 1% (2) 1% (4) 45% (149) 15% (50) 10% (33) 25% (82) 330Watch TV: Several times per week — (1) 2% (3) — (1) 55% (80) 13% (18) 9% (13) 20% (28) 144Watch TV: Several times per month — (0) 3% (2) 2% (1) 59% (30) 12% (6) 5% (3) 19% (10) 52



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Adults 2% (12) 1% (9) 1% (9) 48% (309) 14% (92) 8% (53) 25% (163) 646Watch Movies: Every day 4% (5) — (0) 1% (1) 41% (48) 17% (19) 13% (15) 25% (29) 116Watch Movies: Several times per week 3% (6) 2% (4) 1% (2) 56% (112) 12% (24) 7% (14) 20% (40) 201Watch Movies: About once per week — (0) 1% (1) 3% (3) 39% (38) 20% (19) 11% (11) 27% (26) 98Watch Movies: Several times per month — (0) 4% (3) 1% (1) 52% (41) 14% (11) 6% (4) 23% (18) 78Watch Movies: About once per month 1% (1) 1% (1) 2% (1) 47% (28) 18% (11) 1% (0) 30% (18) 60Watch Movies: Less often than once per month 1% (0) — (0) 1% (1) 46% (25) 5% (3) 10% (5) 38% (21) 55Watch Sporting Events: Several times per week 1% (1) 3% (4) — (1) 48% (70) 18% (26) 8% (12) 21% (31) 144Watch Sporting Events: About once per week 1% (1) — (0) 4% (4) 49% (53) 10% (11) 9% (10) 26% (28) 107Watch Sporting Events: Several times per month — (0) 5% (3) 1% (0) 53% (34) 10% (7) 7% (4) 25% (16) 64Watch Sporting Events: About once per month 1% (0) — (0) 2% (1) 40% (21) 28% (14) 10% (5) 19% (10) 52Watch Sporting Events: Less often than once per month 2% (2) — (0) 1% (1) 60% (55) 8% (7) 7% (6) 23% (21) 92Watch Sporting Events: Never 1% (1) — (0) 1% (1) 41% (57) 14% (20) 10% (14) 34% (48) 141Cable TV: Currently subscribe 3% (8) 2% (6) 1% (3) 45% (132) 13% (39) 8% (25) 27% (80) 294Cable TV: Subscribed in past 1% (3) — (0) 1% (3) 53% (120) 15% (35) 8% (18) 22% (49) 227Cable TV: Never subscribed — (0) 2% (2) 3% (4) 45% (57) 14% (18) 8% (10) 27% (34) 126Satellite TV: Currently subscribe 4% (6) 3% (5) 3% (5) 39% (61) 14% (22) 6% (9) 31% (48) 156Satellite TV: Subscribed in past 1% (1) 1% (1) 1% (2) 53% (93) 13% (22) 4% (8) 28% (49) 176Satellite TV: Never subscribed 1% (4) 1% (3) 1% (2) 49% (155) 15% (48) 11% (36) 21% (66) 314Streaming Services: Currently subscribe 3% (11) 2% (9) 1% (3) 51% (210) 17% (69) 6% (24) 22% (90) 415Streaming Services: Subscribed in past — (0) — (0) 8% (6) 37% (26) 7% (5) 14% (10) 34% (24) 70Streaming Services: Never subscribed 1% (1) — (0) — (1) 45% (73) 11% (18) 12% (19) 31% (49) 161Film: An avid fan 3% (8) 2% (6) 3% (8) 46% (121) 17% (44) 10% (25) 20% (54) 264Film: A casual fan 1% (3) 1% (3) — (2) 49% (167) 13% (45) 6% (21) 29% (98) 338Television: An avid fan 3% (11) 2% (6) 2% (8) 42% (149) 14% (51) 11% (38) 26% (91) 354Television: A casual fan — (0) 1% (3) — (1) 55% (147) 13% (36) 5% (14) 25% (65) 266Music: An avid fan 3% (11) 2% (6) 2% (9) 48% (190) 16% (64) 6% (25) 23% (91) 396Music: A casual fan — (0) 1% (2) — (0) 48% (114) 11% (27) 10% (24) 29% (70) 238Fashion: An avid fan 5% (5) 5% (5) 4% (4) 36% (35) 19% (18) 9% (9) 23% (23) 99Fashion: A casual fan 1% (4) 1% (3) 2% (5) 48% (147) 14% (41) 7% (20) 27% (83) 303Fashion: Not a fan 1% (2) — (1) — (1) 52% (127) 13% (33) 10% (24) 24% (57) 244Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_4: And where do you most often listen to each of the following?CDs


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Adults 4% (60) 38% (555) 3% (45) 29% (426) 4% (64) 9% (132) 12% (170) 1451Gender: Male 4% (32) 34% (237) 3% (22) 34% (239) 5% (33) 7% (49) 13% (91) 703Gender: Female 4% (28) 43% (318) 3% (23) 25% (186) 4% (31) 11% (83) 11% (79) 748Age: 18-29 5% (10) 41% (82) 4% (7) 22% (43) 4% (8) 5% (11) 19% (38) 199Age: 30-44 4% (14) 40% (148) 3% (11) 22% (81) 9% (33) 10% (38) 12% (44) 370Age: 45-54 3% (8) 36% (89) 2% (5) 37% (92) 3% (7) 9% (23) 10% (24) 247Age: 55-64 7% (20) 36% (112) 3% (10) 35% (110) 3% (8) 7% (22) 9% (28) 311Age: 65+ 2% (7) 38% (124) 4% (11) 31% (100) 2% (7) 12% (38) 11% (36) 323Generation Z: 18-22 10% (7) 33% (23) 5% (4) 15% (10) 3% (2) 10% (7) 24% (17) 69Millennial: Age 23-38 3% (10) 42% (153) 3% (10) 23% (83) 7% (26) 8% (28) 15% (56) 365Generation X: Age 39-54 4% (16) 38% (144) 3% (10) 32% (123) 5% (20) 9% (36) 9% (34) 382Boomers: Age 55-73 5% (26) 37% (207) 3% (19) 33% (187) 3% (15) 9% (53) 10% (54) 561PID: Dem (no lean) 5% (26) 31% (161) 4% (18) 33% (172) 6% (28) 9% (48) 12% (61) 515PID: Ind (no lean) 3% (13) 41% (176) 2% (10) 27% (116) 4% (18) 10% (42) 14% (61) 435PID: Rep (no lean) 4% (21) 43% (218) 3% (17) 27% (138) 4% (18) 8% (42) 10% (48) 501PID/Gender: DemMen 3% (8) 29% (72) 2% (6) 37% (91) 7% (16) 9% (22) 13% (31) 246PID/Gender: DemWomen 7% (18) 33% (89) 5% (12) 30% (81) 5% (12) 10% (26) 11% (30) 268PID/Gender: Ind Men 3% (7) 33% (67) 3% (6) 33% (66) 4% (8) 5% (11) 18% (36) 201PID/Gender: Ind Women 2% (6) 47% (109) 2% (4) 21% (50) 4% (9) 13% (31) 11% (25) 234PID/Gender: Rep Men 6% (16) 39% (98) 4% (10) 32% (82) 3% (8) 6% (17) 9% (24) 255PID/Gender: Rep Women 2% (5) 49% (120) 3% (6) 23% (56) 4% (10) 10% (25) 10% (24) 246Ideo: Liberal (1-3) 6% (25) 32% (138) 4% (16) 34% (144) 7% (30) 6% (26) 11% (48) 427Ideo: Moderate (4) 4% (14) 39% (142) — (2) 26% (92) 5% (18) 12% (43) 14% (50) 360Ideo: Conservative (5-7) 2% (12) 42% (215) 5% (24) 29% (147) 3% (14) 10% (50) 10% (53) 515Educ: < College 4% (36) 37% (360) 3% (32) 28% (273) 4% (42) 10% (98) 13% (123) 965Educ: Bachelors degree 4% (13) 40% (123) 2% (7) 33% (100) 5% (15) 7% (22) 9% (27) 307Educ: Post-grad 6% (11) 40% (72) 4% (6) 29% (53) 4% (6) 6% (12) 11% (20) 180Income: Under 50k 5% (38) 35% (274) 2% (16) 29% (231) 5% (36) 11% (85) 14% (112) 792Income: 50k-100k 3% (12) 44% (208) 4% (17) 30% (139) 4% (19) 7% (33) 8% (39) 469Income: 100k+ 5% (9) 38% (73) 6% (12) 29% (55) 5% (9) 7% (14) 10% (19) 190Ethnicity: White 4% (43) 41% (485) 3% (41) 29% (345) 4% (44) 8% (97) 11% (128) 1182



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Adults 4% (60) 38% (555) 3% (45) 29% (426) 4% (64) 9% (132) 12% (170) 1451Ethnicity: Hispanic 11% (21) 25% (48) 1% (2) 27% (53) 7% (13) 13% (26) 16% (32) 194Ethnicity: Afr. Am. 7% (11) 25% (39) 1% (2) 34% (52) 7% (11) 12% (18) 14% (22) 155Ethnicity: Other 5% (6) 28% (31) 2% (2) 25% (28) 8% (8) 14% (16) 18% (21) 113All Christian 6% (40) 37% (256) 4% (27) 32% (226) 4% (28) 9% (66) 8% (59) 702All Non-Christian 7% (4) 41% (27) 4% (2) 24% (16) 4% (2) 9% (6) 12% (8) 66Atheist — (0) 34% (20) — (0) 29% (17) 10% (6) — (0) 26% (15) 58Agnostic/Nothing in particular 2% (15) 40% (252) 2% (15) 27% (166) 4% (27) 10% (60) 14% (88) 624Religious Non-Protestant/Catholic 7% (5) 39% (30) 3% (2) 22% (17) 3% (2) 14% (11) 12% (9) 77Evangelical 5% (19) 35% (146) 5% (20) 31% (128) 4% (17) 8% (33) 13% (52) 415Non-Evangelical 5% (26) 39% (211) 3% (15) 30% (162) 4% (23) 9% (48) 10% (55) 542Community: Urban 6% (19) 29% (100) 4% (12) 33% (113) 8% (27) 11% (38) 11% (37) 346Community: Suburban 4% (26) 41% (264) 4% (23) 30% (192) 3% (20) 8% (53) 11% (69) 648Community: Rural 3% (14) 42% (191) 2% (9) 27% (122) 4% (17) 9% (40) 14% (64) 457Employ: Private Sector 6% (27) 41% (193) 3% (14) 28% (134) 6% (27) 8% (37) 8% (40) 473Employ: Government 5% (4) 34% (27) 1% (1) 36% (28) 3% (3) 8% (6) 13% (11) 79Employ: Self-Employed 4% (6) 45% (60) 3% (4) 31% (41) 5% (7) 7% (9) 5% (7) 134Employ: Homemaker 3% (3) 42% (39) 5% (4) 27% (25) 5% (5) 8% (7) 11% (11) 94Employ: Retired 2% (6) 37% (134) 4% (13) 33% (118) 2% (8) 11% (40) 12% (43) 361Employ: Unemployed 6% (9) 25% (35) 3% (5) 31% (42) 7% (10) 8% (10) 19% (26) 138Employ: Other 3% (4) 39% (47) 2% (2) 25% (29) 4% (4) 17% (20) 11% (12) 118Military HH: Yes 3% (7) 40% (104) 3% (8) 34% (89) 2% (6) 9% (25) 9% (23) 261Military HH: No 4% (53) 38% (451) 3% (37) 28% (337) 5% (57) 9% (107) 12% (147) 1190RD/WT: Right Direction 5% (26) 41% (237) 4% (24) 27% (157) 5% (26) 7% (41) 11% (63) 574RD/WT: Wrong Track 4% (34) 36% (319) 2% (20) 31% (269) 4% (38) 10% (91) 12% (107) 877Trump Job Approve 4% (26) 42% (263) 4% (24) 29% (178) 4% (25) 7% (46) 10% (62) 624Trump Job Disapprove 4% (33) 35% (268) 2% (16) 31% (239) 5% (36) 11% (86) 12% (95) 774Trump Job Strongly Approve 4% (14) 44% (158) 4% (13) 28% (101) 3% (13) 8% (28) 9% (34) 361Trump Job Somewhat Approve 4% (11) 40% (105) 4% (11) 30% (77) 5% (12) 7% (17) 11% (28) 263Trump Job Somewhat Disapprove 3% (5) 42% (70) 1% (1) 27% (46) 3% (6) 15% (25) 9% (15) 168Trump Job Strongly Disapprove 5% (28) 33% (199) 2% (15) 32% (193) 5% (30) 10% (61) 13% (80) 606


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Adults 4% (60) 38% (555) 3% (45) 29% (426) 4% (64) 9% (132) 12% (170) 1451Favorable of Trump 4% (27) 41% (259) 4% (26) 29% (182) 4% (24) 7% (43) 11% (69) 629Unfavorable of Trump 4% (32) 36% (277) 2% (16) 30% (231) 5% (37) 11% (82) 12% (92) 767Very Favorable of Trump 4% (17) 42% (162) 4% (15) 27% (106) 3% (13) 8% (33) 11% (43) 388Somewhat Favorable of Trump 4% (10) 40% (97) 5% (11) 32% (76) 4% (10) 4% (10) 11% (26) 241Somewhat Unfavorable of Trump 2% (2) 49% (57) 2% (2) 24% (28) 2% (2) 11% (13) 10% (12) 116Very Unfavorable of Trump 5% (31) 34% (220) 2% (14) 31% (203) 5% (35) 11% (69) 12% (79) 651#1 Issue: Economy 7% (25) 38% (145) 3% (10) 28% (106) 4% (16) 8% (32) 11% (43) 378#1 Issue: Security 3% (10) 40% (143) 3% (12) 31% (110) 3% (11) 7% (26) 12% (43) 355#1 Issue: Health Care 3% (8) 35% (89) 4% (9) 32% (81) 5% (12) 13% (32) 8% (21) 251#1 Issue: Medicare / Social Security 2% (4) 38% (75) 3% (6) 29% (58) 4% (9) 13% (25) 11% (22) 199#1 Issue: Women’s Issues 6% (4) 47% (28) 2% (1) 16% (10) 5% (3) 8% (5) 15% (9) 60#1 Issue: Education 12% (8) 30% (19) 4% (2) 21% (13) 6% (4) 11% (7) 16% (10) 62#1 Issue: Energy — (0) 38% (30) 4% (3) 36% (28) 12% (9) 2% (1) 8% (6) 77#1 Issue: Other 4% (3) 39% (27) 1% (1) 28% (20) 1% (1) 5% (3) 23% (16) 692018 House Vote: Democrat 4% (24) 35% (194) 3% (16) 32% (178) 5% (30) 10% (55) 11% (63) 5592018 House Vote: Republican 4% (18) 42% (201) 3% (14) 30% (141) 3% (15) 8% (37) 10% (50) 4762018 House Vote: Someone else 1% (1) 38% (22) 2% (1) 33% (19) — (0) 8% (5) 17% (10) 572016 Vote: Hillary Clinton 4% (19) 35% (179) 3% (14) 33% (168) 5% (24) 11% (56) 10% (53) 5132016 Vote: Donald Trump 3% (15) 42% (206) 3% (17) 30% (148) 4% (19) 7% (37) 10% (52) 4942016 Vote: Other 4% (4) 44% (41) 1% (1) 30% (28) 6% (5) 4% (4) 10% (10) 922016 Vote: Didn’t Vote 6% (23) 37% (130) 3% (12) 23% (81) 4% (15) 10% (34) 16% (56) 352Voted in 2014: Yes 4% (34) 37% (359) 2% (21) 33% (321) 4% (40) 9% (87) 11% (103) 966Voted in 2014: No 5% (26) 40% (196) 5% (23) 22% (104) 5% (24) 9% (45) 14% (67) 4852012 Vote: Barack Obama 4% (22) 33% (200) 3% (18) 33% (198) 5% (30) 11% (66) 11% (67) 6002012 Vote: Mitt Romney 4% (14) 44% (163) 3% (10) 32% (120) 3% (11) 7% (26) 8% (29) 3752012 Vote: Other 1% (1) 42% (24) — (0) 36% (21) 5% (3) 6% (3) 10% (6) 572012 Vote: Didn’t Vote 5% (22) 40% (167) 4% (17) 20% (85) 5% (20) 9% (37) 16% (68) 415



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Adults 4% (60) 38% (555) 3% (45) 29% (426) 4% (64) 9% (132) 12% (170) 14514-Region: Northeast 6% (17) 40% (105) 3% (7) 29% (76) 5% (13) 9% (24) 8% (21) 2634-Region: Midwest 5% (17) 38% (121) 4% (14) 32% (101) 3% (10) 6% (19) 12% (37) 3214-Region: South 3% (15) 41% (226) 2% (11) 30% (167) 4% (23) 10% (54) 10% (56) 5514-Region: West 3% (11) 33% (103) 4% (13) 26% (81) 6% (18) 11% (34) 18% (55) 316Watch TV: Every day 5% (34) 38% (278) 3% (23) 30% (220) 4% (32) 10% (77) 10% (72) 734Watch TV: Several times per week 2% (6) 43% (153) 2% (8) 28% (100) 5% (17) 9% (34) 11% (38) 355Watch TV: About once per week 7% (6) 36% (33) 6% (5) 30% (27) 4% (4) 3% (3) 13% (12) 90Watch TV: Several times per month 8% (7) 31% (25) 4% (4) 30% (25) 6% (5) 5% (4) 16% (13) 83Watch TV: Less often than once per month 2% (1) 34% (19) 1% (0) 33% (19) 5% (3) 10% (6) 16% (9) 58Watch TV: Never 7% (6) 35% (33) 2% (2) 26% (24) 3% (3) 7% (7) 20% (19) 93Watch Movies: Every day 8% (19) 35% (87) 4% (10) 29% (72) 7% (17) 9% (22) 9% (23) 250Watch Movies: Several times per week 3% (14) 42% (173) 1% (5) 30% (125) 5% (21) 9% (38) 9% (36) 411Watch Movies: About once per week 1% (2) 44% (97) 5% (11) 28% (63) 2% (4) 10% (22) 11% (24) 222Watch Movies: Several times per month 4% (7) 34% (63) 5% (9) 30% (56) 5% (10) 6% (11) 17% (32) 187Watch Movies: About once per month 3% (3) 40% (50) 2% (3) 30% (37) 5% (6) 14% (17) 6% (8) 123Watch Movies: Less often than once per month 7% (10) 30% (44) 2% (2) 32% (46) 2% (4) 9% (13) 18% (27) 146Watch Movies: Never 4% (4) 37% (41) 5% (5) 24% (27) 3% (3) 9% (10) 18% (20) 111Watch Sporting Events: Every day 11% (9) 30% (26) 3% (3) 25% (22) 8% (7) 7% (6) 16% (14) 87Watch Sporting Events: Several times per week 3% (10) 38% (106) 4% (11) 33% (92) 4% (11) 8% (22) 11% (30) 281Watch Sporting Events: About once per week 4% (9) 35% (83) 4% (9) 31% (74) 4% (10) 11% (27) 11% (25) 237Watch Sporting Events: Several times per month 3% (4) 31% (40) 2% (3) 36% (46) 8% (11) 10% (13) 10% (13) 129Watch Sporting Events: About once per month 3% (3) 40% (40) 2% (2) 26% (26) 10% (10) 9% (9) 11% (11) 100Watch Sporting Events: Less often than once per month 5% (12) 44% (97) 3% (7) 30% (66) 3% (6) 7% (14) 9% (20) 222Watch Sporting Events: Never 4% (14) 42% (164) 2% (10) 25% (100) 2% (9) 10% (41) 14% (57) 395Cable TV: Currently subscribe 5% (35) 39% (263) 3% (21) 29% (194) 5% (32) 8% (54) 11% (72) 670Cable TV: Subscribed in past 2% (13) 39% (211) 3% (18) 27% (147) 5% (27) 12% (62) 12% (64) 542Cable TV: Never subscribed 5% (12) 34% (82) 2% (5) 36% (85) 2% (5) 6% (15) 15% (35) 238Satellite TV: Currently subscribe 6% (22) 36% (121) 4% (14) 28% (96) 5% (17) 8% (26) 13% (44) 338Satellite TV: Subscribed in past 3% (11) 41% (159) 2% (7) 28% (108) 5% (20) 8% (33) 13% (50) 387Satellite TV: Never subscribed 4% (27) 38% (276) 3% (24) 31% (222) 4% (28) 10% (73) 10% (76) 725


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Adults 4% (60) 38% (555) 3% (45) 29% (426) 4% (64) 9% (132) 12% (170) 1451Streaming Services: Currently subscribe 4% (40) 40% (362) 3% (23) 28% (254) 5% (45) 9% (84) 10% (91) 899Streaming Services: Subscribed in past 4% (5) 36% (46) 2% (3) 28% (36) 5% (7) 11% (15) 14% (18) 129Streaming Services: Never subscribed 4% (15) 35% (147) 4% (19) 32% (136) 3% (12) 8% (33) 15% (61) 423Film: An avid fan 5% (29) 37% (202) 2% (12) 32% (174) 4% (24) 9% (51) 10% (54) 547Film: A casual fan 3% (25) 39% (307) 4% (31) 28% (222) 5% (38) 8% (64) 12% (96) 782Film: Not a fan 5% (6) 38% (46) 1% (2) 24% (29) 2% (2) 14% (17) 16% (20) 123Television: An avid fan 5% (38) 39% (319) 4% (30) 28% (229) 4% (34) 9% (71) 11% (92) 814Television: A casual fan 4% (22) 37% (216) 2% (13) 31% (178) 4% (26) 10% (59) 12% (70) 584Television: Not a fan — (0) 38% (20) 2% (1) 34% (18) 7% (4) 4% (2) 15% (8) 53Music: An avid fan 5% (42) 38% (303) 3% (27) 29% (233) 5% (43) 8% (68) 11% (90) 805Music: A casual fan 3% (17) 39% (234) 3% (16) 30% (182) 3% (21) 10% (60) 12% (75) 605Fashion: An avid fan 7% (13) 38% (77) 5% (11) 24% (48) 6% (13) 7% (14) 13% (26) 202Fashion: A casual fan 4% (23) 37% (242) 3% (20) 29% (186) 6% (37) 10% (65) 11% (73) 646Fashion: Not a fan 4% (24) 39% (236) 2% (13) 32% (192) 2% (14) 9% (53) 12% (71) 603Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



277

Table HR7_5

Table HR7_5: And where do you most often listen to each of the following?Online videos, like YouTube or Vimeo


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Adults 8% (141) 3% (53) 3% (54) 68%(1179) 4% (73) 5% (91) 8% (146) 1737Gender: Male 9% (77) 3% (22) 4% (32) 69% (574) 3% (29) 4% (34) 8% (68) 835Gender: Female 7% (64) 3% (31) 3% (23) 67% (605) 5% (44) 6% (57) 9% (78) 902Age: 18-29 8% (29) 6% (21) 2% (8) 69% (265) 6% (23) 6% (21) 4% (14) 382Age: 30-44 11% (57) 4% (18) 5% (26) 61% (319) 6% (30) 7% (37) 7% (35) 523Age: 45-54 10% (29) 3% (8) 4% (12) 67% (196) 2% (6) 4% (13) 10% (30) 294Age: 55-64 7% (20) 1% (3) 1% (4) 74% (210) 4% (10) 3% (7) 10% (30) 285Age: 65+ 2% (4) 1% (3) 1% (4) 75% (188) 1% (4) 5% (12) 15% (37) 252Generation Z: 18-22 9% (12) 4% (5) 1% (2) 70% (101) 7% (10) 4% (6) 5% (8) 144Millennial: Age 23-38 9% (51) 5% (28) 4% (24) 64% (370) 6% (35) 6% (35) 6% (33) 576Generation X: Age 39-54 11% (53) 3% (13) 4% (21) 65% (310) 3% (14) 6% (30) 8% (38) 479Boomers: Age 55-73 5% (24) 1% (5) 2% (8) 75% (369) 3% (13) 3% (16) 12% (57) 493PID: Dem (no lean) 8% (51) 4% (22) 4% (22) 69% (419) 5% (28) 4% (24) 7% (43) 610PID: Ind (no lean) 7% (40) 3% (15) 3% (16) 67% (382) 4% (23) 7% (42) 9% (54) 572PID: Rep (no lean) 9% (50) 3% (16) 3% (17) 68% (378) 4% (21) 4% (24) 9% (49) 555PID/Gender: DemMen 8% (23) 4% (12) 4% (13) 71% (204) 3% (10) 4% (10) 5% (15) 287PID/Gender: DemWomen 8% (27) 3% (10) 3% (9) 67% (216) 6% (19) 4% (14) 9% (28) 323PID/Gender: Ind Men 9% (24) 1% (4) 3% (7) 72% (187) 2% (6) 5% (14) 8% (20) 261PID/Gender: Ind Women 5% (16) 4% (11) 3% (9) 63% (195) 6% (17) 9% (28) 11% (34) 310PID/Gender: Rep Men 10% (29) 2% (6) 4% (12) 64% (184) 4% (13) 3% (9) 11% (33) 286PID/Gender: Rep Women 8% (21) 4% (10) 2% (4) 72% (194) 3% (8) 6% (15) 6% (16) 268Ideo: Liberal (1-3) 8% (40) 4% (19) 4% (21) 71% (369) 5% (25) 3% (18) 5% (28) 520Ideo: Moderate (4) 9% (38) 3% (13) 2% (10) 65% (271) 5% (19) 7% (31) 9% (38) 419Ideo: Conservative (5-7) 8% (44) 2% (10) 3% (17) 71% (392) 3% (14) 4% (23) 10% (54) 555Educ: < College 7% (86) 2% (27) 3% (36) 66% (774) 5% (56) 7% (80) 9% (110) 1169Educ: Bachelors degree 8% (31) 4% (14) 3% (10) 72% (265) 3% (12) 3% (11) 7% (24) 366Educ: Post-grad 12% (24) 6% (13) 4% (9) 70% (140) 2% (5) — (0) 5% (11) 201Income: Under 50k 7% (63) 2% (20) 2% (20) 68% (650) 4% (39) 7% (71) 9% (88) 952Income: 50k-100k 10% (56) 3% (17) 3% (19) 67% (382) 5% (30) 3% (18) 8% (47) 570Income: 100k+ 10% (22) 7% (16) 7% (15) 68% (147) 1% (3) 1% (2) 5% (10) 215Ethnicity: White 7% (98) 3% (37) 3% (36) 69% (918) 4% (56) 5% (71) 8% (113) 1328


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Adults 8% (141) 3% (53) 3% (54) 68%(1179) 4% (73) 5% (91) 8% (146) 1737Ethnicity: Hispanic 14% (42) 5% (17) 3% (10) 58% (173) 7% (20) 6% (17) 7% (22) 301Ethnicity: Afr. Am. 11% (24) 6% (13) 5% (12) 60% (137) 3% (6) 6% (13) 10% (23) 228Ethnicity: Other 10% (19) 2% (3) 3% (6) 69% (124) 6% (11) 4% (7) 5% (10) 180All Christian 8% (58) 3% (22) 4% (27) 70% (522) 3% (23) 5% (35) 8% (57) 745All Non-Christian 14% (10) 6% (4) 2% (2) 59% (42) 1% (1) 7% (5) 11% (8) 70Atheist 16% (15) 3% (3) — (0) 72% (67) 7% (6) — (0) 2% (2) 93Agnostic/Nothing in particular 7% (58) 3% (25) 3% (25) 66% (549) 5% (42) 6% (51) 10% (79) 828Religious Non-Protestant/Catholic 13% (11) 5% (4) 2% (2) 60% (49) 2% (1) 9% (8) 9% (8) 83Evangelical 8% (39) 4% (20) 4% (19) 66% (320) 4% (17) 5% (23) 10% (47) 486Non-Evangelical 9% (53) 2% (14) 4% (22) 69% (397) 3% (17) 5% (27) 8% (49) 579Community: Urban 6% (31) 4% (19) 3% (14) 67% (321) 5% (25) 7% (33) 7% (36) 479Community: Suburban 10% (73) 3% (26) 3% (26) 67% (508) 4% (31) 4% (30) 8% (60) 755Community: Rural 7% (37) 2% (9) 3% (14) 69% (349) 3% (17) 5% (27) 10% (50) 503Employ: Private Sector 13% (77) 4% (25) 4% (26) 65% (398) 5% (29) 4% (24) 5% (32) 611Employ: Government 13% (14) 8% (9) 4% (5) 68% (71) — (0) 3% (3) 3% (3) 105Employ: Self-Employed 7% (12) 2% (4) 2% (4) 76% (137) 6% (11) 4% (7) 3% (6) 182Employ: Homemaker 6% (6) 1% (2) 1% (2) 69% (80) 4% (5) 10% (11) 9% (10) 117Employ: Retired 3% (8) — (1) 1% (4) 74% (217) 2% (7) 5% (15) 14% (40) 291Employ: Unemployed 3% (4) 3% (6) 3% (6) 65% (112) 5% (8) 6% (10) 16% (27) 173Employ: Other 4% (6) 3% (5) 4% (6) 61% (98) 5% (8) 12% (19) 12% (20) 161Military HH: Yes 7% (17) 3% (8) 3% (8) 71% (181) 3% (7) 4% (9) 10% (26) 255Military HH: No 8% (124) 3% (45) 3% (47) 67% (999) 4% (66) 5% (81) 8% (120) 1482RD/WT: Right Direction 9% (61) 2% (10) 4% (24) 67% (433) 4% (28) 4% (26) 10% (67) 650RD/WT: Wrong Track 7% (80) 4% (43) 3% (30) 69% (746) 4% (44) 6% (65) 7% (78) 1086Trump Job Approve 9% (60) 2% (17) 3% (18) 69% (483) 5% (33) 3% (25) 9% (66) 702Trump Job Disapprove 8% (78) 3% (28) 4% (34) 68% (653) 4% (36) 6% (61) 7% (69) 959Trump Job Strongly Approve 9% (35) 1% (6) 1% (5) 70% (283) 3% (14) 5% (19) 10% (41) 403Trump Job Somewhat Approve 8% (25) 4% (12) 5% (14) 67% (200) 6% (19) 2% (6) 9% (26) 300Trump Job Somewhat Disapprove 7% (14) 1% (2) 3% (6) 68% (133) 2% (4) 13% (26) 5% (11) 197Trump Job Strongly Disapprove 8% (64) 3% (25) 4% (29) 68% (520) 4% (32) 5% (35) 8% (59) 763



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Adults 8% (141) 3% (53) 3% (54) 68%(1179) 4% (73) 5% (91) 8% (146) 1737Favorable of Trump 8% (57) 3% (18) 2% (15) 69% (484) 5% (32) 3% (24) 10% (71) 701Unfavorable of Trump 8% (77) 3% (29) 4% (36) 69% (647) 4% (36) 6% (53) 7% (62) 941Very Favorable of Trump 9% (36) 1% (6) 1% (5) 69% (291) 4% (16) 5% (21) 12% (49) 424Somewhat Favorable of Trump 8% (21) 4% (12) 4% (10) 69% (192) 6% (16) 1% (3) 8% (22) 278Somewhat Unfavorable of Trump 8% (13) 4% (6) 2% (3) 74% (113) — (1) 7% (11) 5% (8) 153Very Unfavorable of Trump 8% (64) 3% (24) 4% (33) 68% (535) 4% (35) 5% (42) 7% (54) 787#1 Issue: Economy 10% (47) 2% (12) 3% (15) 68% (331) 4% (17) 6% (30) 7% (35) 487#1 Issue: Security 9% (36) 3% (13) 2% (8) 67% (265) 5% (21) 5% (19) 9% (35) 397#1 Issue: Health Care 6% (20) 3% (8) 5% (15) 69% (211) 5% (15) 6% (19) 6% (17) 304#1 Issue: Medicare / Social Security 4% (7) 1% (2) 2% (3) 67% (113) 5% (8) 6% (10) 14% (24) 168#1 Issue: Women’s Issues 9% (9) 3% (3) 6% (6) 68% (67) 2% (2) 2% (2) 10% (10) 99#1 Issue: Education 14% (13) 6% (5) 2% (2) 62% (55) 4% (3) 6% (5) 6% (5) 88#1 Issue: Energy 2% (2) 6% (6) 4% (4) 78% (81) 4% (4) 5% (6) 1% (1) 104#1 Issue: Other 9% (9) 5% (4) 1% (1) 62% (57) 2% (2) — (0) 20% (19) 912018 House Vote: Democrat 7% (45) 4% (24) 4% (27) 67% (414) 4% (28) 5% (29) 8% (50) 6182018 House Vote: Republican 9% (44) 2% (11) 3% (15) 67% (340) 4% (22) 4% (23) 10% (53) 5082018 House Vote: Someone else 5% (4) 1% (1) 3% (2) 60% (41) — (0) 10% (6) 21% (14) 672016 Vote: Hillary Clinton 7% (39) 3% (20) 4% (23) 69% (402) 4% (23) 5% (29) 8% (44) 5802016 Vote: Donald Trump 8% (42) 2% (11) 2% (13) 68% (348) 4% (19) 4% (18) 12% (59) 5092016 Vote: Other 9% (10) 3% (4) 8% (9) 61% (67) 3% (3) 5% (5) 11% (12) 1102016 Vote: Didn’t Vote 9% (50) 3% (18) 2% (10) 67% (359) 5% (27) 7% (39) 6% (31) 534Voted in 2014: Yes 8% (85) 3% (30) 4% (38) 66% (669) 4% (43) 3% (34) 11% (107) 1006Voted in 2014: No 8% (56) 3% (24) 2% (16) 70% (510) 4% (29) 8% (56) 5% (39) 7302012 Vote: Barack Obama 8% (52) 3% (22) 4% (29) 66% (445) 5% (35) 4% (26) 9% (63) 6722012 Vote: Mitt Romney 8% (31) 3% (9) 2% (9) 71% (263) 4% (13) 2% (9) 9% (34) 3682012 Vote: Other 10% (6) — (0) 1% (1) 62% (39) 1% (1) 5% (3) 21% (13) 632012 Vote: Didn’t Vote 8% (52) 3% (22) 3% (16) 68% (431) 4% (23) 8% (53) 5% (33) 630


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Adults 8% (141) 3% (53) 3% (54) 68%(1179) 4% (73) 5% (91) 8% (146) 17374-Region: Northeast 7% (20) 6% (17) 4% (11) 65% (189) 6% (16) 5% (16) 7% (21) 2904-Region: Midwest 8% (28) 3% (13) 3% (10) 67% (241) 5% (16) 5% (17) 9% (34) 3594-Region: South 7% (49) 3% (19) 4% (24) 67% (448) 5% (32) 5% (34) 9% (60) 6654-Region: West 10% (44) 1% (5) 2% (9) 71% (301) 2% (8) 6% (25) 7% (30) 422Watch TV: Every day 9% (72) 3% (22) 3% (23) 68% (565) 5% (41) 5% (43) 8% (63) 829Watch TV: Several times per week 7% (32) 3% (15) 4% (17) 70% (305) 3% (12) 6% (27) 6% (28) 436Watch TV: About once per week 8% (11) 7% (9) 4% (5) 71% (99) 1% (1) 2% (2) 8% (12) 140Watch TV: Several times per month 10% (11) 2% (3) 2% (2) 65% (69) 6% (7) 3% (4) 11% (12) 107Watch TV: About once per month 16% (9) 2% (1) 7% (4) 52% (28) 9% (5) 7% (4) 8% (4) 55Watch TV: Less often than once per month 8% (5) 2% (1) — (0) 65% (44) 1% (1) 9% (6) 15% (10) 67Watch TV: Never 1% (1) 2% (2) 4% (4) 66% (68) 6% (6) 5% (5) 16% (16) 102Watch Movies: Every day 9% (29) 2% (6) 5% (17) 63% (197) 5% (15) 9% (27) 7% (20) 312Watch Movies: Several times per week 8% (40) 5% (25) 2% (12) 69% (341) 6% (28) 3% (17) 7% (35) 498Watch Movies: About once per week 7% (21) 4% (11) 4% (11) 71% (210) 2% (7) 6% (17) 6% (18) 296Watch Movies: Several times per month 11% (25) 2% (5) 3% (7) 68% (158) 6% (14) 6% (13) 4% (10) 231Watch Movies: About once per month 7% (11) 2% (3) 2% (3) 69% (105) 2% (3) 4% (7) 13% (20) 151Watch Movies: Less often than once per month 9% (14) 1% (2) 1% (1) 68% (106) 2% (3) 4% (5) 16% (24) 156Watch Movies: Never 1% (1) 3% (2) 4% (4) 66% (61) 2% (2) 5% (5) 19% (18) 92Watch Sporting Events: Every day 16% (17) 7% (8) 5% (6) 54% (57) 4% (5) 5% (5) 9% (9) 107Watch Sporting Events: Several times per week 8% (24) 3% (8) 3% (8) 72% (227) 5% (16) 1% (4) 9% (27) 315Watch Sporting Events: About once per week 7% (21) 3% (9) 3% (8) 71% (200) 4% (13) 5% (14) 6% (16) 281Watch Sporting Events: Several times per month 7% (10) 3% (4) 6% (8) 68% (95) 6% (8) 4% (5) 7% (9) 141Watch Sporting Events: About once per month 5% (6) 4% (5) 5% (6) 67% (82) 4% (5) 11% (13) 5% (6) 123Watch Sporting Events: Less often than once per month 11% (30) 3% (7) 2% (7) 67% (182) 3% (8) 6% (17) 7% (19) 270Watch Sporting Events: Never 6% (32) 3% (13) 2% (11) 67% (335) 4% (18) 7% (33) 12% (59) 500Cable TV: Currently subscribe 9% (67) 4% (26) 4% (26) 65% (473) 4% (29) 6% (43) 9% (68) 733Cable TV: Subscribed in past 8% (57) 2% (16) 2% (16) 71% (486) 4% (27) 5% (34) 7% (47) 684Cable TV: Never subscribed 5% (17) 4% (12) 4% (12) 69% (220) 5% (16) 4% (13) 9% (30) 320



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Adults 8% (141) 3% (53) 3% (54) 68%(1179) 4% (73) 5% (91) 8% (146) 1737Satellite TV: Currently subscribe 10% (37) 4% (14) 4% (15) 62% (231) 4% (16) 5% (19) 11% (39) 371Satellite TV: Subscribed in past 9% (45) 2% (12) 2% (9) 69% (339) 4% (21) 5% (24) 9% (43) 493Satellite TV: Never subscribed 7% (60) 3% (27) 3% (30) 70% (610) 4% (35) 5% (48) 7% (63) 872Streaming Services: Currently subscribe 10% (122) 3% (34) 4% (42) 68% (829) 5% (55) 5% (63) 5% (65) 1211Streaming Services: Subscribed in past 5% (7) 8% (13) 3% (4) 54% (86) 5% (8) 8% (13) 18% (29) 161Streaming Services: Never subscribed 3% (12) 2% (6) 2% (7) 72% (264) 3% (10) 4% (15) 14% (51) 365Film: An avid fan 10% (71) 4% (27) 4% (28) 66% (460) 5% (35) 6% (40) 5% (34) 696Film: A casual fan 7% (62) 2% (17) 3% (23) 71% (644) 4% (36) 4% (38) 9% (85) 906Film: Not a fan 6% (7) 7% (10) 2% (3) 56% (75) 1% (1) 9% (12) 19% (26) 135Television: An avid fan 9% (82) 3% (27) 4% (35) 68% (628) 4% (39) 6% (52) 7% (66) 930Television: A casual fan 8% (57) 3% (25) 2% (17) 69% (501) 4% (29) 5% (36) 9% (64) 729Television: Not a fan 3% (2) 2% (1) 3% (2) 64% (50) 6% (5) 3% (2) 20% (16) 78Music: An avid fan 8% (80) 4% (38) 4% (37) 67% (667) 5% (48) 6% (63) 7% (66) 999Music: A casual fan 8% (57) 2% (15) 2% (17) 69% (484) 3% (22) 4% (27) 11% (76) 697Fashion: An avid fan 7% (19) 9% (24) 4% (10) 59% (155) 7% (18) 9% (25) 4% (11) 262Fashion: A casual fan 9% (68) 2% (18) 4% (29) 66% (517) 5% (42) 6% (44) 8% (66) 785Fashion: Not a fan 8% (53) 2% (11) 2% (15) 74% (508) 2% (13) 3% (22) 10% (69) 689Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_6: And where do you most often listen to each of the following?Cassette tapes


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Adults 3% (14) 14% (74) 5% (25) 31% (164) 6% (33) 12% (62) 30% (160) 532Gender: Male 3% (9) 15% (43) 5% (15) 32% (94) 4% (13) 10% (29) 30% (88) 291Gender: Female 2% (4) 13% (31) 4% (10) 29% (69) 8% (20) 14% (33) 30% (72) 240Age: 18-29 3% (3) 14% (13) 6% (5) 19% (17) 7% (6) 3% (3) 48% (43) 89Age: 30-44 3% (3) 9% (11) 9% (11) 31% (39) 7% (9) 14% (18) 28% (35) 126Age: 45-54 4% (3) 14% (11) 3% (2) 39% (31) 5% (4) 11% (9) 23% (18) 80Age: 55-64 1% (1) 14% (15) 5% (5) 37% (39) 6% (6) 12% (13) 25% (26) 106Age: 65+ 3% (3) 18% (24) 2% (2) 29% (37) 5% (7) 15% (19) 29% (37) 130Millennial: Age 23-38 3% (4) 9% (11) 8% (10) 23% (30) 9% (11) 9% (11) 40% (51) 129Generation X: Age 39-54 4% (6) 15% (20) 4% (5) 40% (53) 4% (5) 13% (17) 20% (27) 134Boomers: Age 55-73 2% (4) 15% (31) 4% (7) 33% (68) 6% (13) 13% (28) 26% (54) 205PID: Dem (no lean) 4% (8) 16% (28) 5% (8) 30% (52) 6% (10) 7% (13) 31% (54) 173PID: Ind (no lean) 2% (3) 10% (18) 5% (9) 33% (59) 10% (18) 12% (22) 27% (49) 179PID: Rep (no lean) 2% (3) 15% (27) 4% (7) 29% (52) 3% (5) 15% (28) 32% (58) 180PID/Gender: DemMen 5% (5) 17% (17) 6% (6) 26% (26) 4% (4) 7% (7) 35% (34) 99PID/Gender: DemWomen 3% (2) 16% (12) 3% (2) 36% (27) 8% (6) 8% (6) 26% (19) 74PID/Gender: Ind Men 2% (2) 12% (10) 2% (2) 38% (34) 7% (6) 15% (13) 24% (21) 88PID/Gender: Ind Women 1% (1) 8% (8) 8% (7) 28% (26) 13% (12) 10% (9) 31% (28) 91PID/Gender: Rep Men 2% (2) 15% (16) 7% (7) 33% (35) 3% (3) 9% (9) 31% (33) 104PID/Gender: Rep Women 1% (1) 16% (12) — (0) 23% (17) 3% (2) 25% (19) 33% (25) 76Ideo: Liberal (1-3) 2% (4) 11% (17) 10% (16) 30% (46) 7% (11) 6% (10) 34% (53) 157Ideo: Moderate (4) 4% (5) 18% (21) 4% (5) 27% (32) 8% (9) 14% (16) 25% (30) 120Ideo: Conservative (5-7) 2% (5) 17% (32) 2% (4) 33% (64) 5% (9) 12% (23) 30% (58) 195Educ: < College 2% (9) 13% (48) 5% (17) 31% (114) 6% (23) 11% (42) 31% (116) 369Educ: Bachelors degree 3% (3) 16% (16) 5% (5) 31% (32) 7% (7) 14% (14) 25% (25) 102Educ: Post-grad 3% (2) 15% (9) 5% (3) 30% (18) 5% (3) 9% (6) 32% (19) 60Income: Under 50k 3% (8) 11% (33) 4% (11) 33% (102) 6% (19) 13% (40) 31% (95) 307Income: 50k-100k 3% (5) 17% (29) 6% (10) 27% (45) 6% (11) 10% (16) 30% (51) 167Income: 100k+ 1% (1) 21% (12) 6% (4) 30% (17) 5% (3) 11% (6) 26% (15) 57Ethnicity: White 2% (9) 15% (62) 4% (17) 30% (124) 7% (29) 11% (44) 31% (125) 411Ethnicity: Hispanic — (0) 18% (15) 8% (6) 25% (21) 4% (4) 11% (9) 34% (28) 83



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Adults 3% (14) 14% (74) 5% (25) 31% (164) 6% (33) 12% (62) 30% (160) 532Ethnicity: Afr. Am. 7% (5) 10% (7) 10% (7) 37% (25) 3% (2) 18% (12) 15% (10) 67Ethnicity: Other — (0) 9% (5) 2% (1) 28% (15) 4% (2) 11% (6) 46% (24) 53All Christian 2% (6) 15% (41) 5% (13) 31% (84) 4% (12) 13% (35) 29% (76) 267Agnostic/Nothing in particular 3% (7) 12% (26) 4% (10) 33% (72) 8% (18) 10% (22) 28% (61) 216Evangelical 2% (2) 11% (17) 6% (10) 36% (56) 6% (9) 11% (17) 29% (46) 158Non-Evangelical 3% (5) 16% (31) 4% (8) 29% (56) 5% (10) 14% (27) 29% (56) 195Community: Urban 3% (4) 12% (19) 4% (6) 31% (47) 8% (13) 9% (14) 33% (50) 152Community: Suburban 3% (7) 14% (31) 5% (10) 30% (65) 7% (15) 14% (29) 27% (59) 217Community: Rural 2% (3) 15% (24) 6% (9) 32% (51) 3% (5) 11% (18) 32% (51) 162Employ: Private Sector 4% (7) 12% (20) 5% (8) 36% (61) 5% (8) 10% (17) 29% (50) 170Employ: Self-Employed 4% (3) 22% (13) 12% (7) 19% (12) 15% (9) 2% (1) 26% (16) 61Employ: Retired 1% (1) 19% (25) 3% (3) 29% (39) 5% (6) 16% (21) 28% (37) 133Employ: Unemployed — (0) — (0) 9% (5) 33% (18) 13% (7) 15% (8) 30% (16) 52Military HH: Yes — (0) 15% (16) 6% (6) 32% (33) 9% (10) 11% (12) 25% (26) 102Military HH: No 3% (13) 14% (58) 4% (19) 30% (131) 5% (23) 12% (50) 31% (134) 430RD/WT: Right Direction 5% (11) 16% (36) 3% (8) 30% (67) 3% (7) 13% (28) 30% (66) 222RD/WT: Wrong Track 1% (3) 12% (38) 6% (18) 31% (96) 8% (26) 11% (34) 30% (94) 309Trump Job Approve 3% (8) 16% (37) 3% (7) 31% (72) 6% (13) 12% (28) 30% (70) 236Trump Job Disapprove 2% (6) 13% (37) 6% (17) 31% (89) 7% (19) 11% (31) 31% (89) 287Trump Job Strongly Approve 4% (6) 18% (27) 4% (6) 26% (40) 5% (8) 13% (20) 30% (47) 154Trump Job Somewhat Approve 2% (2) 12% (9) 1% (1) 40% (32) 7% (6) 11% (9) 28% (23) 82Trump Job Somewhat Disapprove 4% (2) 15% (8) 3% (2) 30% (16) 6% (3) 15% (8) 28% (15) 53Trump Job Strongly Disapprove 2% (4) 12% (29) 6% (15) 31% (73) 7% (16) 10% (23) 32% (74) 234Favorable of Trump 3% (8) 15% (36) 4% (11) 29% (70) 6% (13) 12% (29) 30% (73) 241Unfavorable of Trump 2% (6) 13% (36) 5% (13) 33% (90) 6% (17) 11% (30) 30% (83) 274Very Favorable of Trump 4% (6) 14% (22) 6% (10) 25% (39) 4% (7) 15% (23) 31% (48) 154Somewhat Favorable of Trump 2% (2) 16% (14) 1% (1) 37% (32) 8% (7) 8% (7) 29% (25) 87Very Unfavorable of Trump 2% (5) 13% (31) 6% (13) 32% (75) 6% (15) 10% (23) 31% (73) 236


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Adults 3% (14) 14% (74) 5% (25) 31% (164) 6% (33) 12% (62) 30% (160) 532#1 Issue: Economy 4% (5) 10% (12) 11% (13) 32% (38) 5% (6) 13% (16) 25% (30) 119#1 Issue: Security 3% (4) 14% (18) 3% (4) 28% (37) 6% (8) 15% (20) 31% (40) 130#1 Issue: Health Care 1% (1) 19% (20) 5% (5) 31% (33) 6% (6) 10% (10) 28% (29) 104#1 Issue: Medicare / Social Security 2% (1) 12% (9) 2% (1) 30% (23) 7% (5) 14% (11) 34% (26) 762018 House Vote: Democrat 3% (7) 12% (25) 4% (8) 32% (66) 9% (18) 11% (22) 28% (57) 2042018 House Vote: Republican 2% (3) 16% (27) 5% (9) 32% (56) 2% (3) 13% (22) 31% (53) 1722016 Vote: Hillary Clinton 3% (6) 14% (28) 4% (8) 32% (62) 7% (14) 11% (21) 29% (56) 1942016 Vote: Donald Trump 1% (2) 16% (28) 3% (4) 31% (56) 4% (7) 14% (25) 31% (54) 1782016 Vote: Didn’t Vote 4% (5) 11% (13) 7% (9) 24% (28) 9% (10) 12% (14) 33% (39) 117Voted in 2014: Yes 3% (9) 15% (52) 3% (12) 33% (119) 6% (20) 12% (44) 28% (101) 358Voted in 2014: No 3% (5) 13% (22) 7% (13) 26% (45) 7% (12) 10% (18) 34% (59) 1742012 Vote: Barack Obama 5% (10) 13% (28) 3% (7) 32% (66) 7% (15) 11% (23) 29% (61) 2102012 Vote: Mitt Romney 1% (2) 16% (22) 3% (4) 36% (49) 4% (6) 14% (19) 25% (34) 1342012 Vote: Didn’t Vote 2% (2) 12% (19) 8% (12) 25% (38) 6% (10) 9% (14) 38% (58) 1544-Region: Northeast 2% (2) 14% (14) 7% (7) 27% (28) 6% (7) 14% (15) 30% (31) 1034-Region: Midwest 4% (4) 17% (19) 5% (5) 34% (38) 5% (6) 11% (12) 26% (29) 1144-Region: South 4% (7) 13% (25) 6% (13) 29% (59) 8% (15) 10% (21) 29% (59) 1994-Region: West — (0) 13% (15) — (0) 34% (39) 4% (5) 12% (14) 36% (42) 115Watch TV: Every day 4% (10) 16% (41) 2% (6) 31% (80) 5% (14) 17% (44) 26% (67) 262Watch TV: Several times per week 1% (2) 10% (13) 7% (8) 38% (47) 6% (8) 6% (8) 32% (40) 126Watch Movies: Every day 4% (4) 11% (14) 5% (6) 31% (37) 5% (6) 19% (23) 25% (29) 119Watch Movies: Several times per week 3% (5) 16% (24) 4% (7) 40% (61) 7% (11) 5% (7) 24% (36) 152Watch Movies: About once per week 1% (1) 14% (9) 5% (3) 25% (17) 4% (2) 14% (9) 38% (26) 69Watch Movies: Several times per month 4% (2) 20% (13) 7% (4) 27% (16) 4% (3) 6% (4) 32% (20) 62Watch Sporting Events: Several times per week 2% (3) 13% (14) 8% (9) 29% (30) 6% (6) 7% (8) 34% (36) 106Watch Sporting Events: About once per week 4% (4) 17% (16) 7% (6) 24% (21) 8% (7) 7% (6) 34% (31) 91Watch Sporting Events: Several times per month 3% (2) 15% (8) 4% (2) 21% (11) 9% (5) 9% (5) 39% (21) 52Watch Sporting Events: Less often than once per month 2% (2) 16% (12) 1% (1) 43% (33) 6% (4) 13% (10) 19% (14) 75Watch Sporting Events: Never 1% (1) 10% (12) 4% (5) 37% (45) 3% (3) 13% (16) 32% (39) 122



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Adults 3% (14) 14% (74) 5% (25) 31% (164) 6% (33) 12% (62) 30% (160) 532Cable TV: Currently subscribe 3% (8) 17% (44) 5% (13) 26% (65) 7% (17) 12% (31) 29% (73) 250Cable TV: Subscribed in past 2% (4) 11% (22) 3% (6) 36% (68) 6% (12) 13% (24) 29% (56) 192Cable TV: Never subscribed 3% (2) 10% (9) 7% (6) 34% (31) 5% (4) 8% (7) 34% (31) 89Satellite TV: Currently subscribe 5% (7) 18% (23) 10% (13) 24% (32) 4% (5) 9% (12) 31% (40) 131Satellite TV: Subscribed in past 1% (1) 10% (13) 5% (6) 35% (45) 9% (12) 12% (15) 29% (37) 129Satellite TV: Never subscribed 2% (6) 14% (38) 2% (7) 32% (87) 6% (16) 13% (35) 31% (83) 272Streaming Services: Currently subscribe 3% (9) 15% (43) 5% (14) 32% (94) 7% (20) 9% (27) 30% (88) 295Streaming Services: Subscribed in past 3% (2) 16% (9) 7% (4) 22% (12) 8% (4) 16% (9) 29% (16) 55Streaming Services: Never subscribed 2% (3) 12% (22) 4% (7) 32% (58) 5% (9) 14% (26) 31% (56) 181Film: An avid fan 4% (9) 15% (32) 6% (12) 35% (75) 6% (14) 7% (14) 28% (60) 217Film: A casual fan 2% (4) 14% (38) 4% (11) 28% (76) 7% (19) 15% (40) 31% (86) 274Television: An avid fan 4% (11) 13% (40) 6% (18) 30% (92) 6% (17) 14% (42) 29% (90) 311Television: A casual fan 1% (3) 15% (31) 3% (7) 33% (67) 7% (14) 9% (18) 31% (62) 202Music: An avid fan 4% (12) 15% (47) 6% (19) 30% (97) 6% (20) 9% (29) 30% (97) 322Music: A casual fan 1% (2) 13% (25) 3% (6) 32% (62) 6% (12) 16% (32) 30% (58) 196Fashion: An avid fan 2% (1) 18% (17) 10% (10) 18% (17) 6% (6) 12% (11) 34% (32) 95Fashion: A casual fan 2% (5) 15% (36) 4% (9) 33% (78) 6% (14) 12% (28) 28% (67) 237Fashion: Not a fan 4% (7) 10% (20) 3% (6) 35% (69) 7% (13) 11% (22) 31% (62) 199Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_7: And where do you most often listen to each of the following?8-track tapes


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Adults 2% (5) 7% (15) 6% (12) 25% (51) 10% (20) 7% (15) 43% (87) 205Gender: Male 4% (4) 7% (8) 3% (3) 28% (29) 11% (12) 8% (8) 39% (41) 105Gender: Female 1% (1) 8% (8) 9% (9) 22% (22) 8% (8) 7% (7) 46% (46) 100Age: 30-44 3% (2) 2% (2) 11% (8) 19% (15) 14% (11) 16% (12) 35% (28) 78Millennial: Age 23-38 — (0) 8% (6) 12% (9) 15% (11) 10% (7) 7% (5) 46% (33) 71Generation X: Age 39-54 7% (4) 3% (2) 5% (3) 27% (15) 11% (6) 15% (9) 31% (18) 56PID: Dem (no lean) 3% (2) 11% (8) 5% (4) 24% (18) 11% (8) 6% (5) 41% (31) 75PID: Ind (no lean) — (0) 3% (2) 9% (6) 29% (18) 12% (8) 7% (4) 40% (25) 63PID: Rep (no lean) 5% (3) 8% (5) 4% (3) 21% (14) 6% (4) 10% (6) 47% (31) 67Ideo: Liberal (1-3) 6% (3) 11% (7) 5% (3) 24% (15) 8% (5) 11% (7) 36% (23) 63Ideo: Conservative (5-7) 2% (1) 7% (5) 4% (3) 30% (21) 6% (5) 9% (6) 41% (29) 70Educ: < College 3% (5) 7% (11) 6% (9) 25% (37) 7% (11) 8% (12) 44% (66) 150Income: Under 50k 5% (5) 3% (3) 4% (4) 25% (25) 11% (11) 5% (5) 48% (49) 102Income: 50k-100k — (0) 13% (10) 10% (8) 22% (17) 5% (4) 12% (9) 39% (30) 78Ethnicity: White 3% (4) 7% (11) 6% (9) 25% (39) 9% (14) 6% (10) 45% (71) 158All Christian 3% (3) 11% (10) 8% (7) 27% (24) 9% (9) 9% (8) 33% (31) 92Agnostic/Nothing in particular 2% (2) 3% (3) 4% (4) 23% (23) 10% (10) 7% (7) 50% (49) 98Evangelical 2% (1) 7% (5) 9% (7) 29% (20) 8% (5) 6% (4) 39% (28) 71Non-Evangelical 4% (2) 10% (6) 4% (3) 20% (12) 13% (8) 12% (8) 37% (23) 61Community: Urban — (0) 6% (4) 14% (8) 16% (9) 16% (9) 9% (5) 39% (23) 59Community: Suburban 5% (5) 11% (11) 2% (2) 29% (27) 7% (6) 7% (7) 39% (36) 94Community: Rural — (0) 1% (1) 4% (2) 27% (14) 8% (4) 6% (3) 53% (28) 53Employ: Private Sector 4% (3) 4% (3) 6% (4) 29% (21) 12% (9) 8% (6) 37% (28) 74Military HH: No 3% (5) 9% (15) 6% (10) 24% (42) 10% (17) 7% (13) 41% (70) 173RD/WT: Right Direction 5% (5) 8% (7) 4% (3) 23% (21) 8% (7) 7% (6) 46% (42) 91RD/WT: Wrong Track — (0) 7% (8) 8% (9) 26% (30) 11% (13) 8% (9) 40% (46) 114Trump Job Approve 5% (4) 7% (7) 4% (3) 20% (18) 8% (8) 7% (6) 50% (46) 93Trump Job Disapprove 1% (1) 8% (9) 6% (6) 30% (32) 11% (12) 8% (9) 37% (40) 109Trump Job Strongly Approve 6% (4) 8% (5) 3% (2) 22% (15) 8% (6) 8% (6) 44% (29) 67Trump Job Strongly Disapprove 1% (1) 5% (4) 6% (5) 32% (27) 10% (9) 10% (9) 36% (31) 86



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Adults 2% (5) 7% (15) 6% (12) 25% (51) 10% (20) 7% (15) 43% (87) 205Favorable of Trump 4% (4) 7% (7) 3% (3) 19% (19) 10% (10) 6% (6) 52% (52) 100Unfavorable of Trump 1% (1) 9% (9) 7% (7) 31% (29) 10% (10) 8% (8) 34% (32) 95Very Favorable of Trump 4% (3) 5% (3) 3% (2) 24% (15) 7% (5) 9% (6) 49% (31) 65Very Unfavorable of Trump 1% (1) 10% (8) 6% (5) 32% (26) 10% (8) 9% (8) 33% (27) 82#1 Issue: Economy 2% (1) 10% (5) 10% (5) 17% (8) 7% (3) 6% (3) 48% (24) 502018 House Vote: Democrat 3% (2) 6% (4) 4% (3) 29% (22) 12% (9) 10% (8) 36% (27) 752018 House Vote: Republican 5% (3) 5% (3) 5% (3) 26% (16) 6% (4) 9% (6) 44% (28) 622016 Vote: Hillary Clinton 2% (1) 6% (4) 7% (5) 25% (18) 11% (8) 11% (8) 37% (27) 712016 Vote: Donald Trump 5% (3) 4% (2) 5% (3) 26% (16) 8% (5) 9% (6) 43% (26) 612016 Vote: Didn’t Vote 1% (1) 13% (8) 5% (3) 20% (12) 7% (4) 3% (2) 51% (31) 61Voted in 2014: Yes 4% (4) 5% (6) 5% (6) 24% (28) 10% (12) 10% (12) 42% (50) 118Voted in 2014: No 1% (1) 10% (9) 7% (6) 26% (23) 9% (8) 3% (3) 43% (38) 882012 Vote: Barack Obama 3% (3) 4% (3) 5% (4) 23% (18) 11% (9) 10% (8) 42% (32) 762012 Vote: Didn’t Vote 1% (1) 11% (9) 8% (7) 21% (16) 11% (8) 4% (3) 45% (36) 804-Region: South 3% (2) 7% (5) 3% (3) 21% (17) 10% (8) 5% (4) 52% (43) 82Watch TV: Every day 5% (5) 8% (9) 2% (2) 21% (24) 11% (12) 9% (10) 44% (48) 110Watch Movies: Every day 6% (3) 7% (4) — (0) 22% (13) 5% (3) 18% (10) 42% (24) 58Watch Movies: Several times per week 3% (1) 5% (3) 11% (6) 25% (14) 13% (7) 1% (1) 42% (23) 55Cable TV: Currently subscribe 5% (5) 5% (5) 3% (3) 26% (27) 11% (11) 5% (5) 45% (47) 103Cable TV: Subscribed in past — (0) 6% (4) 6% (4) 28% (19) 9% (6) 11% (8) 40% (28) 69Satellite TV: Currently subscribe 7% (4) 12% (8) 6% (3) 21% (13) 11% (7) 12% (7) 32% (19) 61Satellite TV: Subscribed in past — (0) 2% (2) 9% (6) 28% (18) 4% (3) 3% (2) 54% (34) 64Satellite TV: Never subscribed 1% (1) 8% (6) 3% (3) 25% (20) 13% (11) 8% (6) 42% (34) 80Streaming Services: Currently subscribe 4% (5) 9% (12) 2% (3) 24% (31) 11% (14) 7% (9) 43% (56) 131Film: An avid fan 5% (5) 11% (11) 4% (4) 25% (26) 12% (12) 3% (3) 40% (42) 104Film: A casual fan — (0) 4% (4) 8% (8) 24% (22) 8% (8) 11% (10) 44% (41) 93Television: An avid fan 2% (2) 6% (8) 4% (5) 24% (32) 10% (12) 8% (10) 46% (60) 131Television: A casual fan 4% (3) 10% (7) 10% (7) 26% (19) 9% (6) 5% (4) 36% (26) 71


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Adults 2% (5) 7% (15) 6% (12) 25% (51) 10% (20) 7% (15) 43% (87) 205Music: An avid fan 4% (5) 9% (12) 4% (6) 26% (36) 11% (15) 5% (8) 41% (58) 140Music: A casual fan — (0) 5% (3) 10% (6) 24% (15) 6% (4) 11% (7) 44% (27) 62Fashion: A casual fan 2% (2) 9% (10) 9% (11) 20% (22) 8% (9) 9% (10) 44% (49) 112Fashion: Not a fan — (0) 3% (1) 1% (1) 34% (18) 9% (5) 5% (3) 48% (25) 53Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR7_8

Table HR7_8: And where do you most often listen to each of the following?Satellite radio, such as XM Satellite Radio or Sirius Satellite Radio


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Adults 6% (59) 55% (512) 4% (34) 13% (117) 5% (51) 5% (44) 12% (115) 932Gender: Male 6% (26) 52% (233) 4% (17) 15% (65) 5% (24) 4% (18) 14% (64) 448Gender: Female 7% (34) 58% (278) 3% (17) 11% (52) 5% (26) 5% (26) 10% (50) 484Age: 18-29 6% (13) 45% (94) 4% (9) 15% (31) 8% (16) 4% (8) 18% (38) 210Age: 30-44 10% (28) 52% (150) 7% (21) 8% (24) 7% (19) 7% (19) 9% (27) 288Age: 45-54 6% (8) 55% (80) 2% (3) 16% (23) 5% (8) 3% (5) 13% (18) 145Age: 55-64 6% (8) 56% (84) 1% (2) 16% (24) 4% (6) 4% (5) 13% (20) 150Age: 65+ 1% (1) 74% (104) — (0) 11% (15) 1% (2) 5% (7) 8% (11) 139Generation Z: 18-22 7% (6) 37% (32) 2% (2) 12% (11) 8% (7) 7% (6) 27% (24) 87Millennial: Age 23-38 8% (26) 53% (163) 5% (17) 12% (37) 7% (22) 5% (15) 10% (31) 310Generation X: Age 39-54 7% (18) 52% (128) 6% (14) 12% (31) 6% (15) 5% (11) 12% (29) 246Boomers: Age 55-73 4% (10) 63% (161) 1% (2) 14% (35) 3% (8) 4% (10) 12% (30) 255PID: Dem (no lean) 5% (16) 54% (168) 5% (17) 15% (45) 6% (17) 4% (11) 11% (35) 309PID: Ind (no lean) 6% (18) 51% (154) 4% (12) 11% (32) 6% (19) 7% (21) 14% (42) 300PID: Rep (no lean) 8% (25) 59% (190) 2% (5) 12% (40) 4% (14) 4% (12) 12% (38) 324PID/Gender: DemMen 6% (8) 49% (74) 7% (11) 15% (23) 6% (10) 3% (4) 13% (19) 150PID/Gender: DemWomen 5% (8) 59% (94) 3% (5) 14% (22) 5% (8) 4% (7) 10% (15) 159PID/Gender: Ind Men 4% (5) 54% (68) 4% (5) 10% (13) 6% (8) 6% (7) 16% (20) 125PID/Gender: Ind Women 7% (13) 49% (86) 4% (8) 11% (20) 7% (11) 8% (14) 13% (23) 174PID/Gender: Rep Men 7% (12) 53% (91) 1% (1) 17% (30) 4% (7) 4% (7) 15% (25) 173PID/Gender: Rep Women 8% (13) 66% (99) 2% (4) 7% (11) 5% (7) 3% (5) 8% (12) 151Ideo: Liberal (1-3) 6% (15) 58% (153) 4% (10) 12% (33) 7% (19) 4% (11) 9% (23) 264Ideo: Moderate (4) 5% (12) 60% (145) 6% (16) 9% (22) 6% (15) 3% (8) 11% (27) 243Ideo: Conservative (5-7) 7% (21) 56% (169) 2% (5) 13% (40) 4% (11) 5% (16) 13% (39) 302Educ: < College 7% (44) 50% (322) 4% (26) 14% (91) 5% (30) 5% (31) 15% (93) 638Educ: Bachelors degree 5% (10) 62% (114) 1% (2) 10% (18) 6% (12) 5% (10) 10% (18) 183Educ: Post-grad 5% (6) 68% (75) 5% (5) 8% (8) 8% (9) 3% (3) 4% (4) 111Income: Under 50k 8% (36) 42% (193) 4% (17) 16% (75) 6% (27) 7% (32) 17% (77) 455Income: 50k-100k 4% (14) 64% (219) 4% (13) 11% (37) 5% (17) 3% (10) 9% (32) 342Income: 100k+ 7% (10) 74% (100) 3% (4) 4% (6) 5% (6) 2% (3) 4% (6) 135Ethnicity: White 6% (46) 57% (404) 3% (23) 11% (76) 6% (41) 5% (34) 12% (85) 708


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Adults 6% (59) 55% (512) 4% (34) 13% (117) 5% (51) 5% (44) 12% (115) 932Ethnicity: Hispanic 7% (11) 39% (61) 7% (11) 13% (20) 9% (14) 4% (6) 21% (32) 154Ethnicity: Afr. Am. 3% (4) 59% (74) 4% (5) 18% (23) 3% (4) 5% (7) 7% (8) 125Ethnicity: Other 10% (10) 34% (33) 6% (6) 19% (18) 6% (6) 4% (4) 22% (22) 99All Christian 8% (33) 59% (246) 3% (11) 15% (61) 5% (21) 3% (14) 7% (29) 414Agnostic/Nothing in particular 6% (24) 49% (215) 5% (20) 11% (47) 5% (22) 6% (27) 18% (79) 435Evangelical 8% (21) 48% (133) 4% (10) 17% (45) 6% (18) 5% (13) 13% (34) 275Non-Evangelical 7% (21) 60% (187) 2% (7) 13% (41) 4% (12) 4% (13) 11% (34) 315Community: Urban 5% (13) 45% (108) 8% (19) 18% (43) 8% (19) 4% (10) 12% (30) 241Community: Suburban 7% (26) 63% (255) 2% (8) 9% (36) 5% (22) 5% (19) 9% (38) 405Community: Rural 7% (20) 52% (149) 2% (7) 13% (38) 3% (9) 5% (15) 17% (47) 286Employ: Private Sector 9% (31) 59% (200) 6% (19) 9% (31) 6% (20) 2% (7) 9% (29) 337Employ: Government 7% (5) 44% (28) 3% (2) 18% (12) 1% (1) 7% (5) 19% (12) 64Employ: Self-Employed 13% (13) 54% (52) 3% (3) 13% (12) 6% (6) 5% (5) 6% (6) 96Employ: Homemaker 9% (5) 49% (29) 2% (1) 7% (4) 7% (4) 15% (9) 12% (7) 59Employ: Retired 2% (2) 68% (106) — (0) 14% (22) 3% (4) 5% (8) 8% (13) 155Employ: Unemployed — (0) 43% (38) 8% (7) 15% (13) 6% (6) 9% (8) 19% (17) 88Employ: Other 4% (3) 43% (36) 1% (1) 24% (20) 5% (4) 5% (4) 18% (15) 84Military HH: Yes 3% (5) 72% (113) 1% (1) 10% (15) 2% (4) 4% (6) 8% (12) 156Military HH: No 7% (54) 51% (399) 4% (33) 13% (102) 6% (47) 5% (38) 13% (103) 776RD/WT: Right Direction 8% (31) 58% (211) 3% (10) 13% (48) 4% (14) 3% (9) 11% (38) 361RD/WT: Wrong Track 5% (29) 53% (301) 4% (24) 12% (69) 6% (37) 6% (35) 13% (77) 571Trump Job Approve 7% (27) 62% (241) 2% (8) 12% (46) 4% (17) 3% (13) 10% (39) 391Trump Job Disapprove 6% (31) 51% (256) 5% (26) 13% (64) 6% (28) 6% (30) 14% (69) 505Trump Job Strongly Approve 9% (20) 62% (141) 1% (3) 12% (27) 4% (9) 2% (4) 10% (23) 228Trump Job Somewhat Approve 4% (7) 62% (100) 3% (5) 12% (19) 5% (8) 5% (8) 10% (16) 162Trump Job Somewhat Disapprove 8% (9) 57% (65) 4% (5) 6% (6) 5% (6) 7% (8) 13% (15) 114Trump Job Strongly Disapprove 6% (22) 49% (191) 5% (21) 15% (57) 6% (23) 6% (23) 14% (55) 392Favorable of Trump 7% (26) 59% (233) 2% (7) 13% (51) 5% (20) 3% (14) 12% (47) 397Unfavorable of Trump 6% (31) 53% (261) 6% (27) 10% (51) 6% (30) 5% (26) 13% (66) 491



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Adults 6% (59) 55% (512) 4% (34) 13% (117) 5% (51) 5% (44) 12% (115) 932Very Favorable of Trump 8% (20) 62% (149) 1% (3) 12% (28) 4% (11) 2% (6) 11% (26) 242Somewhat Favorable of Trump 4% (7) 54% (84) 2% (4) 15% (23) 6% (9) 5% (8) 14% (21) 156Somewhat Unfavorable of Trump 6% (6) 61% (54) 5% (5) 4% (3) 6% (5) 6% (5) 12% (11) 89Very Unfavorable of Trump 6% (25) 51% (207) 6% (22) 12% (48) 6% (25) 5% (20) 14% (55) 402#1 Issue: Economy 9% (22) 51% (131) 3% (7) 13% (34) 6% (15) 4% (10) 15% (39) 258#1 Issue: Security 9% (19) 62% (133) 2% (4) 13% (28) 5% (11) 3% (7) 6% (13) 216#1 Issue: Health Care 4% (7) 56% (99) 6% (10) 12% (21) 4% (7) 5% (8) 14% (25) 177#1 Issue: Medicare / Social Security 3% (3) 61% (61) 2% (2) 13% (13) 2% (2) 8% (8) 11% (11) 100#1 Issue: Women’s Issues 11% (6) 45% (23) 5% (3) 12% (6) 11% (6) — (0) 16% (8) 512018 House Vote: Democrat 6% (18) 58% (185) 6% (20) 12% (38) 6% (18) 5% (15) 8% (25) 3182018 House Vote: Republican 6% (17) 63% (187) 1% (4) 13% (37) 4% (11) 4% (11) 9% (28) 2952016 Vote: Hillary Clinton 4% (12) 59% (173) 6% (19) 13% (39) 5% (16) 4% (13) 7% (20) 2912016 Vote: Donald Trump 8% (23) 63% (185) 2% (5) 12% (34) 4% (11) 3% (8) 10% (29) 2952016 Vote: Other 4% (2) 46% (25) 1% (0) 12% (7) 12% (7) 9% (5) 15% (8) 552016 Vote: Didn’t Vote 8% (22) 44% (128) 3% (10) 13% (37) 6% (17) 6% (18) 20% (58) 291Voted in 2014: Yes 6% (31) 60% (321) 4% (21) 13% (70) 4% (24) 3% (18) 9% (48) 533Voted in 2014: No 7% (29) 48% (191) 3% (13) 12% (48) 7% (27) 7% (26) 17% (66) 3992012 Vote: Barack Obama 6% (19) 57% (189) 5% (17) 12% (39) 7% (23) 4% (14) 9% (30) 3302012 Vote: Mitt Romney 6% (13) 68% (142) 2% (3) 11% (23) 3% (7) 2% (5) 8% (16) 2092012 Vote: Didn’t Vote 8% (27) 46% (166) 4% (14) 14% (50) 5% (18) 6% (23) 16% (59) 3584-Region: Northeast 7% (12) 56% (97) 3% (5) 12% (21) 6% (10) 6% (10) 9% (16) 1724-Region: Midwest 7% (13) 60% (108) 3% (6) 12% (22) 4% (7) 5% (9) 9% (17) 1824-Region: South 6% (23) 53% (193) 3% (11) 13% (48) 5% (19) 4% (14) 16% (57) 3654-Region: West 5% (11) 53% (113) 5% (12) 12% (26) 7% (14) 5% (12) 12% (25) 213Watch TV: Every day 7% (33) 57% (257) 3% (13) 10% (47) 5% (22) 5% (25) 13% (58) 455Watch TV: Several times per week 6% (14) 60% (145) 5% (12) 7% (17) 7% (16) 4% (10) 11% (26) 241Watch TV: About once per week 2% (2) 48% (37) 7% (5) 29% (22) 6% (5) 1% (1) 7% (6) 77Watch TV: Several times per month 5% (3) 55% (29) 3% (1) 21% (11) 1% (1) 3% (2) 12% (6) 53


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Adults 6% (59) 55% (512) 4% (34) 13% (117) 5% (51) 5% (44) 12% (115) 932Watch Movies: Every day 9% (17) 46% (84) 4% (7) 11% (20) 6% (11) 11% (21) 13% (24) 184Watch Movies: Several times per week 7% (17) 57% (149) 3% (9) 15% (38) 6% (15) 2% (5) 11% (28) 261Watch Movies: About once per week 5% (8) 60% (88) 4% (6) 13% (20) 4% (7) 3% (4) 9% (14) 146Watch Movies: Several times per month 8% (10) 64% (79) 2% (3) 11% (13) 5% (6) 2% (3) 8% (11) 124Watch Movies: About once per month 1% (1) 58% (48) 5% (4) 17% (14) 2% (1) 7% (5) 11% (9) 82Watch Movies: Less often than once per month 6% (6) 45% (40) 2% (1) 8% (7) 12% (11) 6% (5) 21% (19) 89Watch Sporting Events: Every day 9% (7) 55% (41) 8% (6) 6% (5) 7% (5) 3% (2) 12% (9) 74Watch Sporting Events: Several times per week 5% (10) 63% (121) 3% (6) 11% (21) 6% (12) 4% (7) 8% (16) 193Watch Sporting Events: About once per week 7% (11) 47% (68) 5% (8) 17% (24) 9% (13) 6% (8) 9% (13) 146Watch Sporting Events: Several times per month 4% (3) 60% (50) 5% (4) 17% (15) 5% (4) 1% (1) 8% (7) 84Watch Sporting Events: About once per month 6% (5) 57% (42) 1% (1) 12% (9) 8% (6) 8% (6) 9% (6) 74Watch Sporting Events: Less often than once per month 9% (12) 59% (83) 2% (2) 11% (15) 4% (6) 6% (9) 10% (14) 141Watch Sporting Events: Never 5% (12) 48% (106) 3% (7) 13% (29) 2% (5) 5% (11) 23% (50) 220Cable TV: Currently subscribe 7% (28) 57% (238) 5% (21) 12% (52) 5% (20) 3% (12) 11% (48) 419Cable TV: Subscribed in past 5% (19) 58% (205) 3% (11) 11% (39) 5% (19) 6% (23) 11% (38) 354Cable TV: Never subscribed 8% (12) 43% (68) 2% (3) 17% (27) 7% (12) 6% (9) 18% (29) 160Satellite TV: Currently subscribe 6% (15) 61% (164) 4% (10) 12% (34) 4% (12) 3% (9) 10% (27) 271Satellite TV: Subscribed in past 6% (17) 52% (142) 3% (9) 13% (35) 8% (21) 7% (19) 10% (29) 273Satellite TV: Never subscribed 7% (27) 53% (205) 4% (15) 12% (48) 4% (17) 4% (16) 15% (59) 388Streaming Services: Currently subscribe 6% (42) 57% (382) 4% (29) 12% (77) 5% (36) 4% (28) 11% (71) 665Streaming Services: Subscribed in past 9% (8) 43% (37) — (0) 19% (17) 6% (5) 12% (10) 12% (10) 87Streaming Services: Never subscribed 5% (10) 51% (92) 3% (5) 13% (24) 5% (9) 4% (6) 18% (33) 181Film: An avid fan 7% (24) 50% (171) 5% (19) 14% (47) 7% (26) 5% (17) 12% (41) 346Film: A casual fan 6% (29) 59% (300) 3% (15) 11% (58) 5% (24) 5% (24) 12% (59) 510Film: Not a fan 8% (6) 53% (41) — (0) 16% (12) 1% (1) 3% (2) 19% (15) 77Television: An avid fan 7% (37) 56% (290) 3% (15) 11% (59) 5% (27) 5% (27) 12% (60) 515Television: A casual fan 5% (19) 55% (216) 5% (18) 14% (53) 5% (21) 4% (17) 12% (48) 390Music: An avid fan 7% (39) 50% (278) 5% (28) 13% (73) 6% (33) 5% (30) 14% (76) 557Music: A casual fan 5% (19) 63% (221) 2% (6) 12% (41) 5% (16) 4% (14) 10% (33) 351



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Adults 6% (59) 55% (512) 4% (34) 13% (117) 5% (51) 5% (44) 12% (115) 932Fashion: An avid fan 5% (7) 50% (75) 8% (11) 18% (28) 6% (9) 8% (12) 6% (9) 151Fashion: A casual fan 7% (29) 56% (249) 4% (19) 9% (42) 7% (32) 5% (24) 11% (49) 445Fashion: Not a fan 7% (23) 56% (188) 1% (3) 14% (48) 3% (9) 2% (8) 17% (57) 336Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR8: No matter how often you listen to music via the following, which is your favorite way to listen to music?

Demographic

Streamingservices,like AppleMusic orSpotify The radio

Vinylrecords CDs

Onlinevideos,like

YouTubeor Vimeo

Cassettetapes

8-tracktapes

Satelliteradio,such asXM

SatelliteRadio orSiriusSatelliteRadio

Don’tknow / Noopinion Total N

Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199Gender: Male 29%(304) 19%(206) 4% (48) 13%(139) 18%(188) — (5) — (2) 9% (99) 7% (71) 1061Gender: Female 34%(382) 21%(240) 4% (44) 14%(157) 11%(130) — (4) — (1) 9% (98) 7% (81) 1138Age: 18-29 59%(252) 7% (31) 2% (10) 3% (14) 20% (85) — (1) — (0) 1% (6) 6% (27) 426Age: 30-44 40%(236) 13% (76) 4% (25) 7% (41) 20% (115) — (2) — (0) 8% (49) 7% (42) 587Age: 45-54 26% (92) 21% (75) 4% (15) 16% (55) 15% (54) — (1) 1% (4) 10% (34) 6% (21) 351Age: 55-64 16% (63) 32%(128) 6% (23) 18% (73) 10% (41) — (2) — (0) 10% (41) 7% (28) 400Age: 65+ 10% (43) 31%(136) 4% (20) 26% (113) 5% (23) 1% (3) — (0) 15% (66) 8% (34) 436Generation Z: 18-22 56% (90) 6% (9) 3% (4) 4% (6) 20% (32) — (1) — (0) — (1) 11% (18) 161Millennial: Age 23-38 50%(320) 10% (65) 3% (23) 5% (35) 20%(130) — (1) — (0) 5% (31) 6% (42) 645Generation X: Age 39-54 30%(170) 20%(109) 4% (23) 12% (69) 17% (92) 1% (3) 1% (4) 10% (58) 5% (30) 557Boomers: Age 55-73 14%(100) 32%(230) 6% (41) 22%(158) 9% (62) 1% (4) — (0) 12% (85) 7% (48) 728PID: Dem (no lean) 34%(259) 18%(138) 4% (33) 14%(108) 16% (118) — (4) — (1) 7% (52) 5% (41) 754PID: Ind (no lean) 30%(219) 18%(127) 6% (41) 12% (83) 17%(122) — (4) — (0) 8% (54) 9% (67) 718PID: Rep (no lean) 29%(208) 25% (181) 2% (17) 15%(106) 11% (77) — (2) — (3) 12% (90) 6% (43) 727PID/Gender: DemMen 30%(107) 18% (62) 4% (13) 14% (51) 21% (75) — (1) — (1) 8% (28) 5% (16) 353PID/Gender: DemWomen 38%(152) 19% (76) 5% (20) 14% (57) 11% (43) 1% (3) — (0) 6% (24) 6% (25) 401PID/Gender: Ind Men 27% (90) 18% (61) 6% (22) 11% (36) 19% (63) 1% (4) — (0) 8% (26) 10% (35) 337PID/Gender: Ind Women 34%(129) 17% (66) 5% (20) 12% (47) 15% (59) — (0) — (0) 7% (28) 8% (32) 381PID/Gender: Rep Men 29%(107) 22% (83) 4% (13) 14% (53) 13% (49) — (1) — (2) 12% (44) 5% (19) 371PID/Gender: Rep Women 28% (101) 27% (98) 1% (4) 15% (53) 8% (28) — (1) — (1) 13% (45) 7% (25) 356Ideo: Liberal (1-3) 38%(232) 12% (75) 6% (36) 13% (80) 17%(102) — (3) — (2) 7% (44) 6% (36) 610Ideo: Moderate (4) 27%(145) 22% (116) 4% (19) 16% (84) 16% (88) — (1) — (0) 10% (52) 6% (35) 539Ideo: Conservative (5-7) 27%(200) 26%(195) 4% (32) 14%(107) 9% (70) 1% (4) — (1) 12% (90) 6% (43) 741



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Demographic


Vinylrecords CDs

Onlinevideos,like

YouTubeor Vimeo

Cassettetapes

8-tracktapes




Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199Educ: < College 29%(441) 22%(333) 4% (57) 13%(195) 17%(250) — (6) — (4) 8% (121) 7%(105) 1511Educ: Bachelors degree 35%(156) 17% (75) 6% (26) 13% (58) 11% (47) — (1) — (0) 11% (49) 7% (31) 444Educ: Post-grad 36% (88) 16% (39) 4% (9) 18% (43) 8% (20) 1% (2) — (0) 11% (26) 7% (16) 244Income: Under 50k 30%(368) 20%(250) 4% (49) 15%(185) 17%(209) — (6) — (2) 4% (50) 8%(102) 1221Income: 50k-100k 32%(224) 21%(146) 5% (33) 12% (82) 11% (79) — (3) — (1) 14%(100) 5% (37) 705Income: 100k+ 34% (93) 18% (50) 4% (10) 11% (29) 11% (29) — (1) — (0) 17% (46) 5% (13) 272Ethnicity: White 29%(504) 22%(376) 5% (78) 14%(239) 12%(204) — (5) — (4) 10%(178) 8% (131) 1721Ethnicity: Hispanic 47%(163) 11% (38) 3% (10) 8% (28) 20% (71) — (0) — (0) 5% (18) 6% (23) 349Ethnicity: Afr. Am. 37% (101) 16% (43) 1% (2) 14% (37) 25% (69) 1% (3) — (0) 4% (12) 3% (7) 274Ethnicity: Other 40% (81) 13% (27) 6% (12) 10% (20) 22% (44) 1% (1) — (0) 3% (6) 6% (13) 204All Christian 27%(265) 24%(235) 4% (41) 16%(157) 11%(108) 1% (5) — (1) 12% (116) 6% (57) 984All Non-Christian 25% (22) 13% (11) 8% (8) 18% (16) 13% (12) 1% (1) — (0) 10% (9) 12% (11) 90Atheist 46% (49) 12% (13) 3% (3) 9% (10) 21% (23) — (0) — (0) 7% (8) 2% (2) 107Agnostic/Nothing in particular 34%(349) 18%(187) 4% (41) 11% (114) 17%(175) — (3) — (3) 6% (64) 8% (82) 1018Religious Non-Protestant/Catholic 28% (29) 11% (11) 7% (8) 16% (17) 12% (13) 1% (1) — (0) 12% (13) 12% (13) 105Evangelical 29%(168) 24%(139) 3% (20) 14% (83) 14% (85) 1% (5) — (0) 9% (54) 6% (36) 590Non-Evangelical 27%(210) 23%(178) 5% (35) 16%(123) 13% (98) — (2) — (2) 10% (80) 7% (53) 781Community: Urban 37%(206) 15% (83) 4% (22) 13% (71) 19%(107) 1% (5) — (0) 6% (35) 6% (35) 562Community: Suburban 29%(282) 20%(201) 4% (42) 15%(146) 14%(135) — (3) — (2) 10% (96) 8% (74) 981Community: Rural 30%(198) 25%(162) 4% (28) 12% (80) 12% (76) — (1) — (1) 10% (66) 7% (43) 655


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Demographic


Vinylrecords CDs

Onlinevideos,like

YouTubeor Vimeo

Cassettetapes

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Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199Employ: Private Sector 41%(292) 18%(129) 3% (24) 10% (71) 13% (96) — (1) — (1) 10% (71) 4% (31) 716Employ: Government 39% (49) 15% (19) 4% (5) 7% (9) 15% (18) 2% (2) — (0) 8% (10) 10% (13) 124Employ: Self-Employed 23% (47) 18% (38) 6% (13) 11% (24) 24% (49) 1% (1) 1% (2) 8% (16) 8% (18) 209Employ: Homemaker 40% (53) 17% (23) 4% (5) 13% (17) 13% (17) — (0) — (0) 10% (13) 5% (6) 135Employ: Retired 12% (58) 30%(147) 4% (19) 23% (115) 9% (42) 1% (5) — (0) 14% (69) 8% (38) 494Employ: Unemployed 30% (68) 19% (43) 5% (11) 13% (30) 20% (46) — (0) — (0) 1% (3) 12% (28) 229Employ: Other 30% (57) 23% (44) 7% (13) 11% (21) 15% (29) — (0) — (1) 8% (15) 5% (9) 189Military HH: Yes 26% (93) 22% (80) 3% (11) 19% (68) 9% (34) 1% (3) — (0) 14% (52) 6% (22) 362Military HH: No 32%(593) 20%(367) 4% (81) 12%(229) 15%(284) — (7) — (4) 8%(144) 7%(129) 1837RD/WT: Right Direction 28%(243) 26%(225) 4% (31) 12%(105) 12%(103) 1% (6) — (3) 11% (93) 6% (48) 856RD/WT: Wrong Track 33%(443) 17%(222) 5% (61) 14% (191) 16%(215) — (3) — (1) 8%(103) 8%(104) 1343Trump Job Approve 27%(244) 27%(248) 3% (28) 13%(123) 11%(104) — (4) — (3) 12%(108) 6% (59) 921Trump Job Disapprove 35%(414) 15%(183) 5% (61) 14%(160) 16%(192) — (5) — (1) 7% (85) 7% (78) 1179Trump Job Strongly Approve 28% (151) 27%(143) 4% (20) 13% (68) 8% (42) — (2) 1% (3) 14% (74) 6% (31) 534Trump Job Somewhat Approve 24% (93) 27%(105) 2% (8) 14% (55) 16% (62) — (2) — (0) 9% (34) 7% (28) 387Trump Job Somewhat Disapprove 31% (74) 18% (43) 2% (4) 14% (32) 18% (44) — (1) — (0) 9% (21) 7% (17) 237Trump Job Strongly Disapprove 36%(340) 15%(139) 6% (57) 14%(128) 16%(148) — (4) — (1) 7% (63) 6% (61) 942Favorable of Trump 26%(238) 27%(248) 3% (30) 13%(123) 11%(103) — (4) — (3) 12%(107) 7% (60) 917Unfavorable of Trump 36%(409) 15%(174) 5% (59) 14%(162) 16%(185) — (5) — (1) 7% (81) 7% (75) 1151Very Favorable of Trump 27%(148) 27%(153) 4% (21) 13% (72) 9% (49) — (2) — (1) 14% (78) 6% (32) 558Somewhat Favorable of Trump 25% (90) 27% (95) 2% (9) 14% (51) 15% (54) — (1) — (2) 8% (29) 8% (28) 359Somewhat Unfavorable of Trump 33% (63) 17% (33) 2% (4) 13% (25) 17% (32) — (1) — (0) 10% (18) 7% (13) 188Very Unfavorable of Trump 36%(347) 15% (141) 6% (55) 14%(137) 16%(153) — (4) — (1) 7% (63) 6% (62) 963



297

Table HR8


Demographic


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Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199#1 Issue: Economy 35%(196) 17% (99) 4% (21) 11% (64) 21% (117) 1% (3) — (1) 6% (32) 6% (34) 568#1 Issue: Security 29%(152) 24%(129) 4% (23) 14% (75) 10% (54) — (2) — (2) 12% (62) 6% (33) 532#1 Issue: Health Care 28%(108) 23% (90) 3% (11) 12% (47) 16% (61) — (2) — (1) 10% (37) 7% (29) 384#1 Issue: Medicare / Social Security 11% (31) 26% (69) 3% (9) 26% (69) 10% (28) 1% (2) — (0) 15% (40) 7% (19) 267#1 Issue: Women’s Issues 49% (57) 13% (15) 5% (5) 7% (8) 12% (14) — (0) — (0) 4% (5) 10% (11) 115#1 Issue: Education 49% (46) 9% (9) 7% (7) 4% (4) 17% (16) — (0) — (0) 6% (6) 7% (6) 94#1 Issue: Energy 42% (50) 16% (19) 9% (10) 9% (10) 12% (14) — (0) — (0) 7% (8) 7% (9) 120#1 Issue: Other 39% (46) 14% (17) 5% (6) 16% (19) 11% (13) — (0) — (0) 5% (6) 9% (11) 1192018 House Vote: Democrat 31%(237) 18%(136) 6% (43) 16% (117) 15% (116) — (1) — (1) 8% (63) 5% (41) 7542018 House Vote: Republican 26%(177) 27%(184) 3% (23) 14% (96) 8% (55) — (1) — (2) 15%(102) 6% (40) 6802018 House Vote: Someone else 27% (22) 23% (19) 4% (4) 7% (6) 23% (19) 3% (2) — (0) 5% (4) 7% (6) 822016 Vote: Hillary Clinton 31%(219) 19%(134) 6% (40) 16% (113) 15%(109) — (1) — (1) 8% (56) 5% (35) 7062016 Vote: Donald Trump 24%(168) 28%(196) 4% (24) 13% (93) 9% (60) — (1) — (2) 15%(100) 6% (43) 6872016 Vote: Other 32% (44) 15% (21) 9% (12) 16% (22) 12% (17) 2% (2) — (0) 8% (11) 6% (8) 1382016 Vote: Didn’t Vote 38%(252) 14% (95) 2% (15) 10% (69) 20%(132) 1% (5) — (1) 4% (28) 10% (65) 663Voted in 2014: Yes 26%(339) 25%(322) 5% (63) 16%(203) 11%(143) — (6) — (2) 12%(150) 6% (73) 1302Voted in 2014: No 39%(347) 14%(125) 3% (29) 10% (94) 19%(174) — (3) — (1) 5% (46) 9% (78) 8972012 Vote: Barack Obama 29%(239) 20%(168) 5% (43) 16%(135) 15%(122) — (4) — (1) 9% (76) 6% (49) 8362012 Vote: Mitt Romney 23% (115) 28%(142) 4% (19) 16% (83) 8% (40) — (1) — (2) 14% (71) 7% (36) 5082012 Vote: Other 23% (20) 24% (20) 10% (9) 17% (15) 9% (8) 1% (1) — (0) 12% (10) 4% (3) 842012 Vote: Didn’t Vote 41%(312) 15% (114) 3% (21) 8% (64) 19%(148) — (3) — (1) 5% (38) 8% (64) 766


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Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 21994-Region: Northeast 27%(105) 22% (86) 3% (12) 16% (62) 14% (54) 1% (3) — (1) 12% (49) 6% (22) 3934-Region: Midwest 28%(127) 23%(107) 5% (25) 15% (69) 12% (56) 1% (3) — (0) 9% (42) 7% (33) 4624-Region: South 30%(245) 21%(174) 4% (33) 13%(108) 16%(130) — (3) — (3) 9% (73) 7% (54) 8244-Region: West 40%(208) 15% (80) 4% (22) 11% (58) 15% (78) — (1) — (0) 6% (32) 8% (42) 520Watch TV: Every day 32%(331) 22%(231) 4% (43) 12%(125) 14%(145) 1% (6) — (2) 10%(102) 5% (52) 1037Watch TV: Several times per week 37%(193) 16% (84) 5% (26) 14% (76) 13% (68) — (0) — (0) 9% (49) 6% (29) 524Watch TV: About once per week 34% (57) 20% (33) 5% (8) 13% (21) 14% (24) — (0) — (0) 9% (15) 4% (7) 165Watch TV: Several times per month 27% (34) 17% (22) 5% (6) 11% (14) 18% (23) 1% (1) — (0) 10% (13) 11% (13) 127Watch TV: About once per month 42% (28) 11% (7) 3% (2) 16% (11) 18% (12) — (0) — (0) 6% (4) 3% (2) 67Watch TV: Less often than once per month 21% (16) 16% (13) 4% (3) 18% (14) 29% (23) 1% (1) 2% (1) 7% (5) 4% (3) 79Watch TV: Never 14% (27) 28% (56) 1% (3) 18% (36) 12% (23) 1% (1) — (0) 4% (8) 23% (45) 200Watch Movies: Every day 40% (141) 12% (44) 4% (13) 11% (39) 21% (76) — (2) — (2) 8% (27) 3% (11) 354Watch Movies: Several times per week 33%(196) 21%(122) 5% (30) 10% (62) 15% (88) 1% (3) — (0) 10% (58) 6% (33) 592Watch Movies: About once per week 38%(130) 18% (61) 5% (16) 14% (49) 13% (45) — (1) — (0) 8% (27) 4% (15) 344Watch Movies: Several times per month 31% (88) 19% (55) 2% (7) 12% (35) 15% (43) 1% (2) — (0) 13% (37) 7% (19) 287Watch Movies: About once per month 31% (60) 24% (45) 7% (14) 13% (24) 9% (16) — (0) — (0) 11% (20) 5% (10) 189Watch Movies: Less often than once per month 21% (46) 23% (49) 4% (9) 21% (46) 16% (34) — (1) 1% (2) 7% (16) 6% (14) 217Watch Movies: Never 11% (24) 33% (71) 2% (4) 19% (41) 7% (15) 1% (1) — (0) 5% (10) 23% (50) 216



299

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Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199Watch Sporting Events: Every day 32% (40) 18% (22) 4% (5) 11% (13) 16% (20) — (0) 1% (2) 16% (20) 2% (2) 124Watch Sporting Events: Several times per week 33%(126) 21% (79) 5% (20) 11% (42) 13% (47) — (1) — (0) 12% (46) 5% (18) 378Watch Sporting Events: About once per week 30% (99) 21% (67) 4% (14) 14% (45) 18% (57) — (1) — (1) 9% (28) 4% (13) 326Watch Sporting Events: Several times per month 29% (51) 19% (33) 7% (12) 13% (23) 15% (26) 1% (1) — (0) 10% (18) 6% (11) 174Watch Sporting Events: About once per month 33% (47) 14% (20) 6% (8) 14% (20) 15% (22) 1% (2) — (0) 9% (12) 8% (11) 142Watch Sporting Events: Less often than once per month 35% (112) 18% (59) 3% (11) 14% (43) 17% (54) — (1) — (0) 8% (25) 5% (15) 320Watch Sporting Events: Never 29%(210) 23%(167) 3% (22) 15% (111) 12% (92) 1% (4) — (1) 6% (47) 11% (82) 735Cable TV: Currently subscribe 27%(258) 24%(232) 4% (38) 14%(136) 13%(126) — (4) — (3) 10% (95) 7% (70) 962Cable TV: Subscribed in past 36%(291) 16% (131) 4% (37) 13%(107) 14% (116) 1% (4) — (1) 10% (80) 6% (46) 812Cable TV: Never subscribed 32%(137) 20% (84) 4% (18) 12% (53) 18% (76) — (1) — (0) 5% (21) 8% (36) 425Satellite TV: Currently subscribe 23%(107) 22%(103) 4% (17) 14% (67) 13% (64) — (2) 1% (3) 17% (82) 6% (30) 474Satellite TV: Subscribed in past 37%(217) 19%(109) 4% (23) 10% (59) 15% (85) — (1) — (0) 8% (44) 7% (42) 578Satellite TV: Never subscribed 32%(362) 20%(235) 5% (52) 15% (171) 15%(169) 1% (7) — (1) 6% (71) 7% (80) 1146Streaming Services: Currently subscribe 42%(587) 15%(206) 4% (58) 10%(138) 14%(197) — (4) — (2) 9%(128) 5% (70) 1391Streaming Services: Subscribed in past 18% (34) 23% (44) 8% (15) 12% (23) 20% (38) — (0) — (0) 10% (19) 8% (15) 188Streaming Services: Never subscribed 10% (65) 32%(196) 3% (19) 22%(135) 13% (82) 1% (5) — (1) 8% (49) 11% (67) 620Film: An avid fan 36%(283) 17%(130) 6% (44) 12% (91) 18%(139) — (2) — (2) 7% (51) 5% (39) 781Film: A casual fan 30%(353) 21%(243) 4% (44) 15%(177) 12%(145) — (5) — (1) 10% (121) 7% (77) 1166Film: Not a fan 20% (50) 29% (74) 2% (4) 11% (29) 13% (33) 1% (2) — (1) 10% (24) 14% (36) 252Television: An avid fan 33%(371) 22%(249) 4% (46) 14%(160) 13%(148) — (3) — (1) 9%(105) 5% (55) 1137Television: A casual fan 30%(278) 19%(175) 5% (44) 14%(126) 15%(139) — (3) — (3) 10% (89) 8% (70) 929Television: Not a fan 28% (37) 17% (22) 1% (1) 8% (11) 22% (30) 2% (2) — (0) 2% (3) 20% (27) 134


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Adults 31%(686) 20%(446) 4% (92) 13%(296) 14%(317) — (9) — (4) 9%(196) 7%(152) 2199Music: An avid fan 38%(432) 16%(179) 5% (59) 11%(126) 18%(199) — (3) — (2) 8% (89) 4% (41) 1131Music: A casual fan 25%(236) 25%(237) 3% (29) 17%(156) 12%(109) — (4) — (2) 11% (99) 7% (69) 942Music: Not a fan 14% (17) 24% (30) 2% (3) 12% (15) 8% (10) 2% (2) — (0) 6% (8) 33% (41) 126Fashion: An avid fan 40% (118) 13% (37) 4% (11) 11% (31) 20% (58) 1% (2) 1% (2) 8% (24) 4% (13) 295Fashion: A casual fan 34%(314) 22%(200) 4% (35) 12% (110) 15%(138) — (3) — (1) 9% (87) 4% (40) 930Fashion: Not a fan 26%(254) 21%(209) 5% (46) 16%(155) 12% (121) — (4) — (1) 9% (86) 10% (98) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR10_1

Table HR10_1: Do you have a favorable or unfavorable impression of each of the following musicians?Bon Iver

DemographicVery

favorableSomewhatfavorable

Somewhatunfavorable

Veryunfavorable

Heard of, noopinion

Never heardof Total N

Adults 3% (66) 6% (127) 2% (47) 2% (43) 13% (275) 75% (1641) 2199Gender: Male 3% (34) 5% (58) 3% (29) 2% (25) 14% (144) 73% (772) 1061Gender: Female 3% (32) 6% (69) 2% (18) 2% (18) 12% (131) 76% (869) 1138Age: 18-29 5% (23) 9% (39) 5% (19) 3% (14) 15% (64) 63% (266) 426Age: 30-44 5% (27) 8% (49) 3% (19) 3% (20) 15% (85) 66% (386) 587Age: 45-54 2% (8) 3% (11) 2% (6) 2% (7) 14% (48) 77% (271) 351Age: 55-64 1% (5) 3% (13) 1% (3) — (1) 12% (49) 82% (329) 400Age: 65+ — (2) 4% (16) — (0) — (1) 7% (30) 89% (388) 436Generation Z: 18-22 2% (4) 10% (15) 6% (10) 5% (9) 12% (20) 64% (103) 161Millennial: Age 23-38 6% (40) 9% (60) 3% (22) 4% (23) 14% (93) 63% (406) 645Generation X: Age 39-54 3% (15) 4% (23) 2% (12) 2% (9) 15% (84) 74% (414) 557Boomers: Age 55-73 1% (7) 4% (27) — (3) — (1) 10% (69) 85% (621) 728PID: Dem (no lean) 4% (28) 8% (63) 1% (10) 3% (20) 14% (104) 70% (529) 754PID: Ind (no lean) 3% (22) 5% (39) 3% (24) 2% (15) 13% (96) 73% (522) 718PID: Rep (no lean) 2% (16) 4% (26) 2% (12) 1% (7) 10% (75) 81% (590) 727PID/Gender: DemMen 4% (12) 7% (25) 2% (7) 4% (13) 16% (55) 68% (240) 353PID/Gender: DemWomen 4% (16) 9% (37) 1% (3) 2% (7) 12% (48) 72% (289) 401PID/Gender: Ind Men 3% (10) 5% (18) 4% (12) 2% (7) 14% (46) 72% (244) 337PID/Gender: Ind Women 3% (11) 5% (21) 3% (12) 2% (8) 13% (50) 73% (278) 381PID/Gender: Rep Men 3% (11) 4% (15) 3% (10) 1% (5) 11% (42) 78% (288) 371PID/Gender: Rep Women 2% (5) 3% (11) 1% (3) 1% (2) 9% (33) 85% (302) 356Ideo: Liberal (1-3) 7% (41) 11% (65) 2% (10) 3% (17) 14% (88) 64% (389) 610Ideo: Moderate (4) 1% (8) 5% (29) 1% (6) 2% (11) 13% (71) 77% (414) 539Ideo: Conservative (5-7) 2% (16) 4% (27) 2% (14) 2% (11) 11% (79) 80% (594) 741Educ: < College 2% (24) 4% (57) 2% (31) 2% (32) 12% (177) 79% (1190) 1511Educ: Bachelors degree 6% (25) 10% (42) 2% (9) 2% (10) 15% (66) 66% (291) 444Educ: Post-grad 7% (17) 11% (28) 3% (6) — (1) 13% (32) 66% (160) 244Income: Under 50k 2% (28) 4% (45) 2% (25) 2% (27) 12% (143) 78% (953) 1221Income: 50k-100k 4% (25) 7% (51) 2% (16) 2% (13) 14% (102) 71% (498) 705Income: 100k+ 5% (13) 11% (31) 2% (6) 1% (2) 11% (30) 70% (190) 272Ethnicity: White 3% (59) 6% (102) 2% (30) 2% (27) 12% (207) 75% (1297) 1721


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DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (66) 6% (127) 2% (47) 2% (43) 13% (275) 75% (1641) 2199Ethnicity: Hispanic 2% (9) 6% (21) 5% (17) 2% (8) 14% (49) 70% (245) 349Ethnicity: Afr. Am. 1% (3) 5% (12) 1% (3) 3% (7) 13% (36) 77% (212) 274Ethnicity: Other 2% (4) 6% (13) 7% (14) 4% (9) 16% (32) 65% (132) 204All Christian 3% (25) 6% (56) 2% (20) 1% (6) 12% (119) 77% (759) 984All Non-Christian 4% (3) 7% (6) 2% (2) 1% (1) 8% (7) 78% (70) 90Atheist 4% (5) 11% (12) 1% (1) 7% (8) 18% (19) 58% (62) 107Agnostic/Nothing in particular 3% (33) 5% (54) 2% (24) 3% (28) 13% (130) 74% (749) 1018Religious Non-Protestant/Catholic 3% (3) 6% (7) 2% (2) 1% (1) 9% (10) 78% (82) 105Evangelical 3% (15) 3% (16) 2% (13) 2% (14) 14% (82) 76% (449) 590Non-Evangelical 2% (19) 6% (49) 3% (21) 1% (6) 12% (93) 76% (593) 781Community: Urban 5% (29) 5% (30) 3% (18) 3% (15) 17% (97) 66% (373) 562Community: Suburban 3% (28) 7% (71) 1% (14) 2% (22) 11% (110) 75% (737) 981Community: Rural 1% (9) 4% (26) 2% (15) 1% (6) 10% (68) 81% (531) 655Employ: Private Sector 5% (37) 9% (62) 3% (20) 1% (6) 13% (91) 70% (501) 716Employ: Government 3% (4) 5% (6) 8% (10) 1% (1) 12% (15) 71% (89) 124Employ: Self-Employed 3% (7) 10% (20) 4% (8) 3% (7) 16% (34) 64% (133) 209Employ: Homemaker 3% (4) 3% (5) 1% (2) 3% (4) 13% (18) 76% (103) 135Employ: Retired — (1) 3% (16) — (1) 1% (4) 9% (44) 87% (428) 494Employ: Unemployed 2% (5) 1% (3) — (0) 4% (9) 12% (27) 81% (185) 229Employ: Other 3% (6) 4% (8) 2% (4) 3% (5) 18% (34) 70% (134) 189Military HH: Yes — (2) 5% (17) 1% (4) 1% (4) 9% (34) 83% (301) 362Military HH: No 4% (64) 6% (110) 2% (43) 2% (38) 13% (242) 73% (1340) 1837RD/WT: Right Direction 2% (21) 5% (43) 2% (19) 1% (10) 11% (98) 78% (664) 856RD/WT: Wrong Track 3% (45) 6% (84) 2% (27) 2% (33) 13% (178) 73% (977) 1343Trump Job Approve 2% (21) 5% (42) 2% (18) 2% (16) 12% (107) 78% (718) 921Trump Job Disapprove 4% (44) 7% (81) 2% (25) 2% (27) 14% (161) 71% (841) 1179Trump Job Strongly Approve 3% (15) 4% (19) 1% (7) 1% (5) 10% (53) 81% (434) 534Trump Job Somewhat Approve 2% (6) 6% (23) 3% (11) 3% (11) 14% (53) 73% (283) 387Trump Job Somewhat Disapprove 2% (5) 5% (13) 3% (8) 3% (8) 17% (39) 69% (164) 237Trump Job Strongly Disapprove 4% (39) 7% (69) 2% (17) 2% (19) 13% (122) 72% (677) 942



303

Table HR10_1


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (66) 6% (127) 2% (47) 2% (43) 13% (275) 75% (1641) 2199Favorable of Trump 2% (21) 5% (41) 2% (17) 2% (15) 11% (103) 79% (720) 917Unfavorable of Trump 4% (44) 7% (80) 2% (27) 2% (28) 13% (152) 71% (819) 1151Very Favorable of Trump 2% (14) 4% (23) 1% (7) 1% (7) 8% (44) 83% (463) 558Somewhat Favorable of Trump 2% (7) 5% (18) 3% (10) 2% (8) 16% (59) 71% (257) 359Somewhat Unfavorable of Trump 3% (5) 5% (10) 3% (6) 3% (6) 13% (24) 73% (136) 188Very Unfavorable of Trump 4% (39) 7% (70) 2% (21) 2% (22) 13% (128) 71% (683) 963#1 Issue: Economy 3% (16) 5% (31) 3% (15) 1% (6) 13% (72) 75% (427) 568#1 Issue: Security 3% (14) 4% (22) 2% (10) 1% (6) 12% (66) 78% (414) 532#1 Issue: Health Care 2% (6) 6% (22) 2% (8) 1% (5) 13% (52) 76% (291) 384#1 Issue: Medicare / Social Security — (0) 3% (8) 2% (4) — (1) 10% (27) 85% (227) 267#1 Issue: Women’s Issues 8% (9) 13% (15) 3% (3) 1% (1) 9% (10) 66% (76) 115#1 Issue: Education 9% (9) 10% (9) 2% (2) 14% (13) 17% (16) 48% (45) 94#1 Issue: Energy 8% (10) 11% (13) 1% (1) 5% (6) 22% (27) 53% (64) 120#1 Issue: Other 2% (2) 6% (7) 2% (3) 3% (4) 5% (6) 81% (96) 1192018 House Vote: Democrat 4% (33) 9% (67) 2% (11) 1% (8) 14% (107) 70% (527) 7542018 House Vote: Republican 3% (17) 4% (26) 1% (7) 2% (12) 12% (79) 79% (538) 6802018 House Vote: Someone else 1% (1) 2% (2) 5% (4) 4% (3) 14% (11) 73% (60) 822016 Vote: Hillary Clinton 4% (30) 9% (63) 1% (9) 1% (8) 14% (102) 70% (494) 7062016 Vote: Donald Trump 3% (18) 4% (28) 1% (10) 2% (12) 10% (71) 80% (549) 6872016 Vote: Other 5% (7) 8% (10) 1% (2) — (1) 15% (21) 71% (98) 1382016 Vote: Didn’t Vote 2% (10) 4% (26) 4% (27) 3% (22) 12% (82) 75% (497) 663Voted in 2014: Yes 3% (45) 6% (77) 1% (19) 1% (15) 13% (163) 75% (982) 1302Voted in 2014: No 2% (21) 6% (50) 3% (28) 3% (28) 12% (112) 73% (659) 8972012 Vote: Barack Obama 4% (36) 7% (58) 1% (12) 2% (15) 15% (124) 71% (591) 8362012 Vote: Mitt Romney 2% (9) 5% (25) 1% (6) 1% (4) 10% (53) 81% (411) 5082012 Vote: Other 2% (2) 2% (2) 2% (2) 2% (1) 13% (11) 79% (67) 842012 Vote: Didn’t Vote 2% (18) 6% (43) 3% (26) 3% (23) 11% (88) 74% (568) 766


304



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (66) 6% (127) 2% (47) 2% (43) 13% (275) 75% (1641) 21994-Region: Northeast 2% (9) 10% (39) 1% (5) 1% (4) 15% (59) 70% (277) 3934-Region: Midwest 5% (21) 5% (23) 2% (11) 1% (6) 9% (40) 78% (361) 4624-Region: South 3% (27) 4% (35) 2% (13) 1% (10) 14% (112) 76% (627) 8244-Region: West 2% (9) 6% (30) 4% (18) 4% (22) 12% (65) 72% (376) 520Watch TV: Every day 5% (48) 7% (68) 2% (19) 1% (11) 11% (118) 75% (773) 1037Watch TV: Several times per week 3% (16) 7% (36) 1% (7) 1% (5) 13% (68) 75% (393) 524Watch TV: About once per week 1% (2) 7% (12) 5% (8) 3% (5) 16% (27) 68% (112) 165Watch TV: Several times per month — (0) 4% (5) 5% (6) 1% (1) 18% (22) 72% (92) 127Watch TV: About once per month — (0) 5% (3) 3% (2) 15% (10) 8% (5) 69% (46) 67Watch TV: Less often than once per month — (0) 1% (1) — (0) 2% (1) 17% (13) 80% (63) 79Watch TV: Never — (1) 1% (2) 2% (5) 5% (9) 10% (21) 81% (162) 200Watch Movies: Every day 5% (19) 7% (26) 4% (14) 2% (7) 12% (43) 69% (244) 354Watch Movies: Several times per week 4% (21) 7% (43) 1% (9) 1% (6) 13% (75) 74% (439) 592Watch Movies: About once per week 4% (14) 8% (28) 2% (5) — (1) 17% (58) 69% (237) 344Watch Movies: Several times per month 2% (6) 6% (18) 4% (12) 3% (10) 12% (33) 73% (208) 287Watch Movies: About once per month 2% (4) 3% (6) 1% (1) 3% (5) 13% (25) 78% (148) 189Watch Movies: Less often than once per month — (1) 2% (4) 1% (2) 1% (2) 10% (21) 86% (187) 217Watch Movies: Never 1% (1) 1% (2) 1% (2) 6% (12) 9% (20) 82% (177) 216Watch Sporting Events: Every day 10% (12) 6% (8) 4% (4) — (0) 10% (12) 70% (87) 124Watch Sporting Events: Several times per week 6% (23) 8% (29) 3% (11) 2% (7) 16% (61) 65% (247) 378Watch Sporting Events: About once per week 3% (9) 8% (26) 2% (7) 2% (6) 15% (48) 71% (229) 326Watch Sporting Events: Several times per month 2% (4) 5% (8) 1% (2) 4% (7) 16% (28) 71% (124) 174Watch Sporting Events: About once per month 4% (6) 11% (16) 1% (1) — (1) 14% (20) 70% (100) 142Watch Sporting Events: Less often than once per month 2% (6) 5% (16) 4% (13) 2% (5) 11% (35) 76% (245) 320Watch Sporting Events: Never 1% (7) 3% (24) 1% (8) 2% (17) 10% (72) 83% (608) 735Cable TV: Currently subscribe 4% (35) 7% (64) 3% (24) 1% (12) 11% (109) 75% (718) 962Cable TV: Subscribed in past 3% (22) 5% (40) 2% (17) 2% (17) 14% (117) 74% (600) 812Cable TV: Never subscribed 2% (9) 5% (23) 1% (6) 3% (15) 12% (50) 76% (322) 425



305

Table HR10_1


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (66) 6% (127) 2% (47) 2% (43) 13% (275) 75% (1641) 2199Satellite TV: Currently subscribe 4% (19) 6% (28) 2% (11) 3% (12) 14% (66) 71% (337) 474Satellite TV: Subscribed in past 2% (14) 5% (30) 3% (19) 2% (13) 14% (83) 73% (420) 578Satellite TV: Never subscribed 3% (33) 6% (70) 1% (16) 2% (18) 11% (126) 77% (883) 1146Streaming Services: Currently subscribe 4% (59) 8% (108) 2% (35) 2% (23) 14% (197) 70% (968) 1391Streaming Services: Subscribed in past 1% (3) 5% (9) 3% (6) 2% (3) 12% (22) 77% (145) 188Streaming Services: Never subscribed 1% (4) 1% (9) 1% (7) 3% (16) 9% (56) 85% (528) 620Film: An avid fan 6% (49) 9% (68) 2% (19) 2% (18) 14% (108) 66% (518) 781Film: A casual fan 1% (17) 5% (58) 1% (16) 1% (13) 13% (150) 78% (913) 1166Film: Not a fan — (0) — (1) 5% (12) 5% (11) 7% (17) 83% (210) 252Television: An avid fan 4% (47) 7% (77) 3% (29) 2% (26) 12% (139) 72% (819) 1137Television: A casual fan 2% (20) 5% (47) 2% (14) 1% (9) 13% (123) 77% (716) 929Television: Not a fan — (0) 2% (3) 3% (4) 6% (8) 10% (13) 79% (106) 134Music: An avid fan 5% (52) 8% (92) 2% (24) 2% (21) 14% (161) 69% (781) 1131Music: A casual fan 2% (14) 3% (31) 2% (19) 2% (15) 11% (104) 81% (759) 942Music: Not a fan — (0) 3% (3) 3% (4) 5% (6) 9% (11) 80% (101) 126Fashion: An avid fan 7% (21) 11% (34) 3% (7) 2% (7) 17% (51) 59% (175) 295Fashion: A casual fan 3% (29) 7% (61) 2% (17) 2% (19) 15% (137) 72% (666) 930Fashion: Not a fan 2% (16) 3% (32) 2% (22) 2% (17) 9% (87) 82% (800) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


306


Table HR10_2: Do you have a favorable or unfavorable impression of each of the following musicians?Billie Eilish

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 10% (215) 16% (360) 5% (108) 5% (119) 20% (432) 44% (964) 2199Gender: Male 6% (61) 16% (165) 6% (60) 6% (60) 21% (221) 47% (494) 1061Gender: Female 14% (154) 17% (195) 4% (49) 5% (59) 19% (211) 41% (470) 1138Age: 18-29 20% (86) 27% (113) 10% (43) 9% (40) 19% (81) 15% (63) 426Age: 30-44 12% (68) 21% (122) 6% (33) 8% (49) 20% (118) 33% (196) 587Age: 45-54 8% (27) 14% (48) 6% (20) 5% (17) 22% (77) 46% (161) 351Age: 55-64 6% (23) 11% (43) 1% (5) 3% (10) 20% (82) 59% (236) 400Age: 65+ 2% (11) 8% (34) 2% (8) 1% (2) 17% (73) 71% (308) 436Generation Z: 18-22 26% (41) 29% (47) 10% (16) 8% (13) 16% (26) 11% (17) 161Millennial: Age 23-38 14% (91) 23% (151) 8% (51) 11% (72) 18% (117) 25% (163) 645Generation X: Age 39-54 9% (48) 15% (85) 5% (29) 4% (22) 24% (134) 43% (240) 557Boomers: Age 55-73 4% (33) 10% (74) 1% (11) 2% (13) 19% (141) 63% (457) 728PID: Dem (no lean) 14% (103) 19% (141) 5% (35) 5% (35) 20% (153) 38% (288) 754PID: Ind (no lean) 11% (82) 16% (113) 6% (40) 6% (43) 21% (153) 40% (287) 718PID: Rep (no lean) 4% (30) 15% (107) 5% (33) 6% (41) 17% (127) 54% (389) 727PID/Gender: DemMen 8% (30) 16% (57) 6% (21) 6% (23) 23% (81) 40% (143) 353PID/Gender: DemWomen 18% (73) 21% (84) 4% (15) 3% (12) 18% (72) 36% (144) 401PID/Gender: Ind Men 7% (22) 13% (44) 6% (21) 7% (22) 22% (73) 46% (154) 337PID/Gender: Ind Women 16% (60) 18% (68) 5% (19) 6% (21) 21% (80) 35% (133) 381PID/Gender: Rep Men 2% (9) 17% (64) 5% (18) 4% (15) 18% (68) 53% (197) 371PID/Gender: Rep Women 6% (21) 12% (43) 4% (15) 7% (26) 17% (59) 54% (192) 356Ideo: Liberal (1-3) 16% (100) 21% (129) 6% (39) 7% (43) 20% (121) 29% (177) 610Ideo: Moderate (4) 9% (46) 17% (92) 4% (21) 4% (24) 20% (110) 46% (245) 539Ideo: Conservative (5-7) 5% (37) 13% (95) 5% (38) 5% (38) 18% (133) 54% (401) 741Educ: < College 10% (152) 15% (226) 4% (62) 5% (79) 19% (287) 47% (704) 1511Educ: Bachelors degree 8% (37) 19% (85) 8% (34) 7% (31) 21% (94) 37% (162) 444Educ: Post-grad 11% (26) 20% (49) 5% (12) 4% (9) 21% (50) 40% (98) 244Income: Under 50k 11% (128) 15% (178) 4% (54) 5% (63) 18% (222) 47% (576) 1221Income: 50k-100k 9% (61) 17% (123) 6% (40) 6% (40) 23% (160) 40% (281) 705Income: 100k+ 9% (26) 22% (59) 5% (14) 6% (15) 18% (50) 40% (108) 272Ethnicity: White 9% (154) 16% (280) 5% (86) 5% (90) 19% (332) 45% (779) 1721



307

Table HR10_2


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 10% (215) 16% (360) 5% (108) 5% (119) 20% (432) 44% (964) 2199Ethnicity: Hispanic 18% (63) 20% (70) 7% (26) 9% (32) 17% (59) 28% (99) 349Ethnicity: Afr. Am. 12% (33) 9% (25) 2% (6) 7% (18) 24% (66) 46% (126) 274Ethnicity: Other 14% (28) 27% (55) 8% (17) 6% (11) 16% (33) 29% (59) 204All Christian 7% (71) 15% (149) 4% (40) 3% (34) 19% (187) 51% (502) 984All Non-Christian 15% (14) 13% (12) 9% (8) 3% (3) 15% (13) 45% (40) 90Atheist 23% (24) 31% (33) 9% (10) 6% (6) 15% (17) 16% (17) 107Agnostic/Nothing in particular 10% (105) 16% (166) 5% (50) 8% (76) 21% (216) 40% (405) 1018Religious Non-Protestant/Catholic 15% (16) 13% (14) 9% (10) 3% (3) 15% (16) 44% (46) 105Evangelical 6% (36) 12% (72) 3% (20) 6% (35) 20% (116) 53% (311) 590Non-Evangelical 8% (66) 17% (131) 5% (39) 5% (38) 18% (144) 46% (362) 781Community: Urban 10% (54) 19% (105) 6% (33) 7% (41) 23% (131) 35% (198) 562Community: Suburban 10% (95) 18% (177) 5% (46) 5% (48) 20% (192) 43% (422) 981Community: Rural 10% (66) 12% (78) 4% (29) 5% (30) 17% (109) 52% (344) 655Employ: Private Sector 11% (81) 19% (133) 6% (40) 6% (46) 20% (145) 38% (271) 716Employ: Government 10% (13) 10% (13) 13% (17) 6% (7) 29% (36) 32% (39) 124Employ: Self-Employed 11% (23) 22% (46) 6% (13) 7% (14) 16% (33) 38% (80) 209Employ: Homemaker 10% (13) 21% (28) 4% (5) 6% (8) 19% (26) 41% (55) 135Employ: Retired 4% (22) 7% (37) 1% (7) 1% (6) 19% (95) 66% (327) 494Employ: Unemployed 9% (21) 13% (31) 3% (7) 6% (13) 23% (53) 45% (104) 229Employ: Other 10% (19) 20% (38) 5% (10) 8% (16) 18% (33) 39% (74) 189Military HH: Yes 6% (22) 15% (53) 5% (18) 4% (15) 14% (50) 56% (204) 362Military HH: No 11% (193) 17% (307) 5% (91) 6% (104) 21% (382) 41% (760) 1837RD/WT: Right Direction 6% (52) 13% (114) 4% (34) 5% (39) 20% (167) 52% (448) 856RD/WT: Wrong Track 12% (163) 18% (246) 6% (74) 6% (80) 20% (265) 38% (516) 1343Trump Job Approve 5% (49) 14% (130) 5% (43) 5% (48) 17% (161) 53% (490) 921Trump Job Disapprove 14% (162) 18% (215) 5% (61) 6% (66) 21% (249) 36% (427) 1179Trump Job Strongly Approve 6% (29) 12% (62) 3% (14) 5% (27) 19% (102) 56% (299) 534Trump Job Somewhat Approve 5% (19) 18% (68) 8% (29) 5% (21) 15% (59) 49% (191) 387Trump Job Somewhat Disapprove 11% (26) 16% (38) 5% (13) 6% (15) 21% (49) 40% (96) 237Trump Job Strongly Disapprove 14% (135) 19% (176) 5% (48) 5% (51) 21% (200) 35% (331) 942


308



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 10% (215) 16% (360) 5% (108) 5% (119) 20% (432) 44% (964) 2199Favorable of Trump 6% (51) 14% (130) 5% (43) 5% (49) 17% (158) 53% (486) 917Unfavorable of Trump 13% (155) 19% (219) 6% (66) 6% (64) 20% (235) 36% (413) 1151Very Favorable of Trump 6% (32) 12% (67) 2% (14) 5% (30) 18% (102) 56% (313) 558Somewhat Favorable of Trump 5% (18) 18% (63) 8% (29) 5% (19) 16% (57) 48% (173) 359Somewhat Unfavorable of Trump 9% (17) 16% (30) 5% (9) 3% (6) 21% (39) 46% (86) 188Very Unfavorable of Trump 14% (137) 20% (189) 6% (56) 6% (58) 20% (196) 34% (327) 963#1 Issue: Economy 11% (63) 18% (105) 6% (32) 5% (27) 21% (117) 39% (224) 568#1 Issue: Security 6% (34) 16% (83) 5% (26) 5% (27) 21% (109) 47% (252) 532#1 Issue: Health Care 10% (38) 15% (57) 5% (18) 5% (21) 19% (72) 46% (178) 384#1 Issue: Medicare / Social Security 3% (7) 8% (20) 3% (7) 2% (5) 18% (49) 67% (177) 267#1 Issue: Women’s Issues 21% (25) 26% (30) 4% (4) 8% (9) 12% (13) 30% (35) 115#1 Issue: Education 17% (16) 33% (31) 7% (7) 13% (12) 20% (19) 10% (10) 94#1 Issue: Energy 19% (23) 22% (26) 11% (14) 7% (9) 17% (20) 24% (28) 120#1 Issue: Other 7% (8) 7% (8) — (0) 8% (9) 27% (32) 51% (60) 1192018 House Vote: Democrat 12% (93) 18% (137) 5% (36) 5% (35) 22% (165) 38% (288) 7542018 House Vote: Republican 5% (34) 13% (87) 4% (28) 6% (38) 18% (124) 54% (368) 6802018 House Vote: Someone else 9% (7) 30% (24) 3% (2) 8% (7) 17% (14) 33% (27) 822016 Vote: Hillary Clinton 12% (85) 19% (133) 5% (35) 4% (25) 22% (155) 39% (273) 7062016 Vote: Donald Trump 4% (26) 13% (92) 4% (30) 6% (38) 15% (106) 58% (396) 6872016 Vote: Other 10% (13) 15% (21) 4% (6) 4% (6) 23% (32) 44% (61) 1382016 Vote: Didn’t Vote 13% (89) 17% (114) 6% (38) 8% (50) 21% (137) 35% (235) 663Voted in 2014: Yes 8% (99) 16% (202) 4% (50) 5% (59) 20% (254) 49% (638) 1302Voted in 2014: No 13% (116) 18% (158) 7% (59) 7% (60) 20% (178) 36% (327) 8972012 Vote: Barack Obama 10% (87) 18% (147) 4% (37) 4% (36) 22% (184) 41% (344) 8362012 Vote: Mitt Romney 3% (18) 12% (62) 4% (19) 4% (19) 16% (80) 61% (312) 5082012 Vote: Other 7% (6) 9% (7) 2% (1) 7% (6) 26% (22) 50% (42) 842012 Vote: Didn’t Vote 14% (105) 19% (144) 7% (51) 8% (58) 19% (145) 34% (264) 766



309

Table HR10_2


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 10% (215) 16% (360) 5% (108) 5% (119) 20% (432) 44% (964) 21994-Region: Northeast 8% (32) 18% (71) 5% (22) 3% (13) 25% (99) 40% (157) 3934-Region: Midwest 8% (39) 18% (84) 3% (13) 5% (22) 16% (73) 50% (231) 4624-Region: South 10% (84) 13% (108) 5% (41) 5% (42) 20% (164) 47% (385) 8244-Region: West 12% (60) 19% (98) 6% (32) 8% (42) 18% (96) 37% (191) 520Watch TV: Every day 10% (108) 16% (167) 5% (54) 5% (54) 19% (194) 44% (461) 1037Watch TV: Several times per week 7% (38) 22% (114) 4% (20) 6% (29) 22% (116) 39% (207) 524Watch TV: About once per week 13% (21) 16% (27) 5% (8) 4% (7) 22% (37) 40% (66) 165Watch TV: Several times per month 9% (12) 11% (14) 9% (11) 3% (4) 26% (33) 43% (54) 127Watch TV: About once per month 18% (12) 20% (13) 10% (7) 9% (6) 16% (11) 27% (18) 67Watch TV: Less often than once per month 8% (7) 10% (8) 5% (4) 10% (8) 15% (12) 52% (41) 79Watch TV: Never 9% (17) 9% (18) 3% (6) 6% (12) 15% (30) 59% (118) 200Watch Movies: Every day 15% (52) 18% (63) 5% (19) 5% (19) 16% (57) 41% (144) 354Watch Movies: Several times per week 10% (57) 21% (124) 3% (20) 6% (36) 21% (127) 39% (228) 592Watch Movies: About once per week 13% (44) 18% (63) 6% (20) 4% (14) 19% (66) 40% (138) 344Watch Movies: Several times per month 7% (20) 19% (56) 9% (25) 5% (14) 20% (56) 40% (115) 287Watch Movies: About once per month 8% (15) 13% (24) 5% (9) 4% (7) 27% (52) 44% (82) 189Watch Movies: Less often than once per month 7% (14) 10% (21) 4% (10) 8% (17) 17% (38) 54% (118) 217Watch Movies: Never 6% (12) 5% (10) 3% (6) 6% (13) 17% (36) 64% (139) 216Watch Sporting Events: Every day 15% (19) 15% (18) 5% (6) 10% (13) 11% (13) 44% (55) 124Watch Sporting Events: Several times per week 7% (28) 21% (78) 6% (22) 6% (22) 19% (72) 41% (156) 378Watch Sporting Events: About once per week 7% (22) 19% (62) 7% (22) 3% (11) 22% (73) 42% (135) 326Watch Sporting Events: Several times per month 7% (13) 20% (34) 4% (7) 6% (11) 21% (37) 42% (72) 174Watch Sporting Events: About once per month 10% (15) 25% (36) 4% (6) 6% (9) 15% (22) 38% (55) 142Watch Sporting Events: Less often than once per month 12% (39) 20% (63) 5% (16) 4% (13) 22% (72) 37% (118) 320Watch Sporting Events: Never 11% (80) 9% (69) 4% (29) 5% (40) 19% (143) 51% (373) 735Cable TV: Currently subscribe 10% (97) 17% (160) 5% (47) 4% (41) 20% (189) 45% (428) 962Cable TV: Subscribed in past 11% (86) 16% (132) 5% (43) 5% (41) 20% (166) 42% (343) 812Cable TV: Never subscribed 8% (32) 16% (68) 4% (18) 9% (37) 18% (77) 45% (193) 425


310



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 10% (215) 16% (360) 5% (108) 5% (119) 20% (432) 44% (964) 2199Satellite TV: Currently subscribe 12% (57) 15% (73) 5% (24) 5% (23) 15% (70) 48% (228) 474Satellite TV: Subscribed in past 10% (60) 16% (90) 5% (27) 4% (24) 24% (139) 41% (239) 578Satellite TV: Never subscribed 8% (97) 17% (197) 5% (58) 6% (72) 19% (223) 43% (498) 1146Streaming Services: Currently subscribe 13% (174) 21% (291) 6% (82) 5% (74) 21% (288) 35% (482) 1391Streaming Services: Subscribed in past 5% (10) 14% (26) 8% (15) 7% (13) 23% (43) 43% (80) 188Streaming Services: Never subscribed 5% (31) 7% (43) 2% (11) 5% (32) 16% (101) 65% (402) 620Film: An avid fan 16% (122) 24% (186) 5% (37) 6% (46) 18% (142) 32% (248) 781Film: A casual fan 7% (85) 14% (165) 4% (52) 5% (60) 22% (254) 47% (551) 1166Film: Not a fan 3% (7) 4% (9) 8% (20) 5% (14) 15% (37) 66% (165) 252Television: An avid fan 12% (139) 19% (212) 5% (60) 5% (61) 17% (198) 41% (467) 1137Television: A casual fan 7% (64) 15% (141) 4% (41) 5% (47) 22% (208) 46% (427) 929Television: Not a fan 9% (12) 5% (7) 6% (8) 8% (11) 20% (27) 52% (70) 134Music: An avid fan 15% (164) 20% (223) 5% (57) 7% (81) 19% (218) 34% (388) 1131Music: A casual fan 5% (49) 14% (132) 4% (39) 4% (35) 21% (194) 52% (494) 942Music: Not a fan 1% (2) 4% (5) 10% (12) 3% (3) 17% (21) 65% (83) 126Fashion: An avid fan 20% (58) 23% (68) 5% (15) 4% (13) 20% (60) 28% (82) 295Fashion: A casual fan 12% (114) 20% (189) 5% (48) 5% (50) 21% (194) 36% (336) 930Fashion: Not a fan 4% (43) 11% (104) 5% (46) 6% (57) 18% (178) 56% (546) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



311

Table HR10_3

Table HR10_3: Do you have a favorable or unfavorable impression of each of the following musicians?Ariana Grande

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




312



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





313

Table HR10_3


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 12% (270) 30% (656) 12% (259) 8% (184) 23% (516) 14% (315) 2199Favorable of Trump 8% (76) 25% (225) 13% (118) 11% (99) 25% (225) 19% (174) 917Unfavorable of Trump 16% (179) 35% (407) 12% (135) 7% (80) 21% (243) 9% (106) 1151Very Favorable of Trump 8% (45) 21% (118) 11% (60) 15% (82) 26% (143) 20% (110) 558Somewhat Favorable of Trump 9% (31) 30% (106) 16% (58) 5% (17) 23% (82) 18% (64) 359Somewhat Unfavorable of Trump 12% (23) 35% (65) 13% (25) 5% (10) 26% (48) 9% (17) 188Very Unfavorable of Trump 16% (156) 36% (342) 11% (110) 7% (70) 20% (195) 9% (90) 963#1 Issue: Economy 11% (61) 32% (183) 16% (90) 7% (37) 22% (124) 13% (73) 568#1 Issue: Security 12% (63) 23% (124) 11% (58) 12% (66) 25% (132) 17% (89) 532#1 Issue: Health Care 16% (60) 34% (130) 11% (42) 7% (25) 22% (84) 11% (42) 384#1 Issue: Medicare / Social Security 9% (25) 22% (58) 7% (19) 5% (13) 31% (83) 26% (69) 267#1 Issue: Women’s Issues 14% (16) 44% (51) 9% (10) 6% (7) 16% (19) 10% (11) 115#1 Issue: Education 21% (20) 48% (45) 13% (12) 3% (2) 14% (13) 2% (2) 94#1 Issue: Energy 15% (19) 26% (31) 15% (19) 16% (20) 16% (19) 11% (14) 120#1 Issue: Other 5% (6) 29% (34) 7% (9) 11% (13) 35% (41) 13% (15) 1192018 House Vote: Democrat 16% (119) 35% (265) 11% (80) 6% (46) 22% (168) 10% (76) 7542018 House Vote: Republican 9% (63) 24% (163) 11% (77) 13% (86) 25% (172) 18% (119) 6802018 House Vote: Someone else 15% (12) 29% (24) 14% (11) 2% (1) 24% (20) 16% (13) 822016 Vote: Hillary Clinton 17% (120) 34% (240) 11% (76) 6% (40) 22% (155) 11% (75) 7062016 Vote: Donald Trump 9% (62) 23% (160) 11% (75) 12% (83) 25% (175) 19% (132) 6872016 Vote: Other 6% (8) 34% (46) 14% (19) 6% (9) 30% (41) 10% (14) 1382016 Vote: Didn’t Vote 12% (79) 31% (208) 13% (87) 8% (52) 22% (145) 14% (93) 663Voted in 2014: Yes 13% (169) 29% (375) 11% (138) 8% (107) 25% (325) 14% (188) 1302Voted in 2014: No 11% (100) 31% (281) 13% (121) 9% (78) 21% (191) 14% (127) 8972012 Vote: Barack Obama 15% (126) 34% (287) 10% (87) 6% (52) 23% (188) 11% (95) 8362012 Vote: Mitt Romney 8% (40) 24% (121) 9% (46) 11% (58) 28% (143) 20% (100) 5082012 Vote: Other 4% (4) 21% (17) 19% (16) 10% (8) 25% (21) 21% (18) 842012 Vote: Didn’t Vote 13% (99) 30% (231) 14% (107) 9% (66) 21% (161) 13% (102) 766


314



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





315

Table HR10_3


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




316


Table HR10_4: Do you have a favorable or unfavorable impression of each of the following musicians?H.E.R.

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (94) 6% (137) 2% (42) 2% (43) 13% (277) 73% (1605) 2199Gender: Male 2% (25) 6% (61) 3% (28) 3% (34) 13% (133) 74% (781) 1061Gender: Female 6% (69) 7% (76) 1% (14) 1% (9) 13% (145) 72% (825) 1138Age: 18-29 11% (48) 9% (38) 4% (18) 5% (19) 18% (77) 53% (225) 426Age: 30-44 4% (24) 11% (65) 2% (12) 3% (16) 14% (85) 66% (385) 587Age: 45-54 3% (10) 4% (15) 3% (9) — (1) 11% (38) 79% (278) 351Age: 55-64 2% (9) 3% (11) — (2) 1% (3) 10% (42) 83% (334) 400Age: 65+ 1% (4) 2% (9) — (0) 1% (4) 8% (36) 88% (383) 436Generation Z: 18-22 12% (20) 13% (21) 5% (9) 5% (9) 13% (20) 51% (82) 161Millennial: Age 23-38 7% (45) 10% (63) 3% (20) 4% (27) 17% (108) 59% (382) 645Generation X: Age 39-54 3% (17) 6% (32) 2% (11) — (1) 13% (72) 76% (424) 557Boomers: Age 55-73 2% (13) 3% (21) — (2) 1% (6) 9% (69) 85% (619) 728PID: Dem (no lean) 7% (55) 9% (71) 1% (10) 2% (19) 12% (91) 67% (508) 754PID: Ind (no lean) 4% (30) 5% (36) 2% (16) 3% (20) 14% (101) 72% (515) 718PID: Rep (no lean) 1% (9) 4% (30) 2% (15) 1% (4) 12% (86) 80% (583) 727PID/Gender: DemMen 4% (15) 9% (32) 2% (7) 4% (14) 13% (45) 68% (240) 353PID/Gender: DemWomen 10% (40) 10% (39) 1% (3) 1% (4) 11% (45) 67% (268) 401PID/Gender: Ind Men 2% (7) 3% (11) 3% (9) 5% (16) 13% (43) 75% (251) 337PID/Gender: Ind Women 6% (23) 7% (25) 2% (8) 1% (4) 15% (58) 69% (263) 381PID/Gender: Rep Men 1% (3) 5% (18) 3% (12) 1% (3) 12% (45) 78% (289) 371PID/Gender: Rep Women 2% (6) 3% (12) 1% (3) — (1) 12% (41) 82% (293) 356Ideo: Liberal (1-3) 7% (41) 9% (55) 2% (11) 3% (18) 11% (68) 68% (416) 610Ideo: Moderate (4) 5% (28) 7% (39) 1% (6) 2% (12) 16% (84) 69% (370) 539Ideo: Conservative (5-7) 1% (10) 3% (24) 2% (13) 2% (11) 11% (81) 81% (602) 741Educ: < College 4% (66) 5% (72) 2% (27) 2% (34) 13% (197) 74% (1116) 1511Educ: Bachelors degree 5% (20) 9% (40) 3% (12) 2% (8) 12% (54) 70% (310) 444Educ: Post-grad 4% (9) 10% (26) 1% (3) — (1) 11% (26) 74% (179) 244Income: Under 50k 5% (59) 6% (73) 2% (21) 2% (30) 13% (160) 72% (879) 1221Income: 50k-100k 4% (28) 6% (44) 2% (14) 2% (12) 13% (90) 73% (517) 705Income: 100k+ 2% (7) 7% (20) 2% (6) 1% (2) 10% (28) 77% (210) 272Ethnicity: White 2% (32) 5% (82) 2% (28) 1% (19) 11% (194) 79% (1367) 1721



317

Table HR10_4


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (94) 6% (137) 2% (42) 2% (43) 13% (277) 73% (1605) 2199Ethnicity: Hispanic 5% (16) 10% (36) 6% (19) 4% (14) 16% (56) 59% (208) 349Ethnicity: Afr. Am. 16% (43) 13% (36) 2% (5) 6% (16) 19% (51) 45% (122) 274Ethnicity: Other 10% (20) 9% (19) 4% (8) 4% (8) 16% (32) 57% (116) 204All Christian 3% (27) 5% (48) 2% (16) 1% (14) 13% (125) 77% (755) 984All Non-Christian 10% (9) 9% (8) 2% (2) 1% (1) 9% (8) 69% (62) 90Atheist 6% (6) 13% (13) 3% (3) 5% (6) 4% (4) 70% (75) 107Agnostic/Nothing in particular 5% (52) 7% (68) 2% (21) 2% (23) 14% (140) 70% (713) 1018Religious Non-Protestant/Catholic 9% (9) 7% (8) 2% (2) 1% (1) 10% (10) 71% (75) 105Evangelical 5% (28) 4% (26) 3% (17) 3% (16) 14% (81) 72% (422) 590Non-Evangelical 3% (27) 6% (47) 2% (16) 1% (10) 12% (93) 75% (588) 781Community: Urban 6% (35) 11% (61) 2% (13) 4% (21) 13% (73) 64% (360) 562Community: Suburban 4% (42) 5% (46) 1% (14) 2% (18) 13% (127) 75% (735) 981Community: Rural 3% (17) 5% (31) 2% (15) 1% (4) 12% (78) 78% (510) 655Employ: Private Sector 5% (33) 9% (67) 2% (16) 1% (8) 12% (86) 71% (506) 716Employ: Government 6% (8) 5% (6) 7% (9) 1% (1) 20% (24) 61% (76) 124Employ: Self-Employed 8% (16) 8% (16) 4% (8) 2% (4) 16% (33) 63% (132) 209Employ: Homemaker 2% (3) 4% (5) — (0) 4% (5) 10% (13) 80% (107) 135Employ: Retired 1% (5) 2% (10) — (2) 1% (4) 10% (48) 86% (424) 494Employ: Unemployed 4% (8) 4% (9) 1% (3) 4% (9) 14% (32) 73% (168) 229Employ: Other 5% (10) 3% (6) 1% (2) 4% (7) 17% (32) 70% (133) 189Military HH: Yes 1% (4) 4% (14) 3% (9) — (1) 10% (38) 82% (297) 362Military HH: No 5% (91) 7% (123) 2% (32) 2% (43) 13% (240) 71% (1308) 1837RD/WT: Right Direction 2% (18) 4% (37) 2% (20) 1% (9) 11% (93) 79% (679) 856RD/WT: Wrong Track 6% (77) 7% (100) 2% (22) 3% (34) 14% (185) 69% (926) 1343Trump Job Approve 1% (13) 4% (34) 2% (19) 2% (15) 11% (101) 80% (739) 921Trump Job Disapprove 7% (79) 9% (101) 1% (18) 2% (28) 13% (157) 68% (796) 1179Trump Job Strongly Approve 1% (6) 3% (18) 2% (9) 2% (9) 11% (58) 81% (434) 534Trump Job Somewhat Approve 2% (8) 4% (16) 3% (10) 2% (6) 11% (43) 79% (305) 387Trump Job Somewhat Disapprove 4% (10) 8% (18) 3% (6) 3% (6) 9% (22) 74% (175) 237Trump Job Strongly Disapprove 7% (69) 9% (83) 1% (11) 2% (22) 14% (135) 66% (621) 942


318



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (94) 6% (137) 2% (42) 2% (43) 13% (277) 73% (1605) 2199Favorable of Trump 2% (17) 4% (36) 2% (19) 2% (15) 12% (107) 79% (723) 917Unfavorable of Trump 6% (71) 8% (97) 2% (22) 2% (28) 13% (148) 68% (786) 1151Very Favorable of Trump 1% (8) 4% (20) 2% (11) 1% (5) 12% (67) 80% (447) 558Somewhat Favorable of Trump 3% (9) 4% (16) 2% (9) 3% (10) 11% (39) 77% (276) 359Somewhat Unfavorable of Trump 2% (4) 6% (11) 4% (7) 1% (3) 9% (17) 78% (146) 188Very Unfavorable of Trump 7% (67) 9% (86) 2% (15) 3% (26) 14% (131) 66% (639) 963#1 Issue: Economy 5% (28) 7% (38) 3% (15) 3% (15) 13% (75) 70% (398) 568#1 Issue: Security 3% (15) 4% (20) 1% (7) 1% (6) 13% (69) 78% (415) 532#1 Issue: Health Care 6% (22) 7% (27) 2% (6) — (1) 15% (57) 70% (270) 384#1 Issue: Medicare / Social Security 1% (3) 2% (6) 2% (6) — (0) 6% (16) 89% (236) 267#1 Issue: Women’s Issues 8% (10) 11% (12) 2% (2) 2% (2) 18% (21) 59% (68) 115#1 Issue: Education 10% (10) 18% (17) 3% (3) 11% (11) 14% (13) 43% (40) 94#1 Issue: Energy 5% (6) 7% (8) 2% (2) 4% (5) 17% (21) 65% (78) 120#1 Issue: Other 1% (1) 7% (9) — (0) 3% (3) 4% (5) 85% (100) 1192018 House Vote: Democrat 7% (51) 9% (69) 1% (11) 2% (13) 13% (94) 68% (516) 7542018 House Vote: Republican 1% (10) 3% (22) 2% (11) 2% (14) 11% (76) 81% (547) 6802018 House Vote: Someone else — (0) 2% (2) — (0) 3% (3) 23% (19) 72% (59) 822016 Vote: Hillary Clinton 7% (53) 9% (63) 1% (8) 1% (11) 12% (82) 69% (490) 7062016 Vote: Donald Trump 1% (8) 4% (25) 2% (12) 1% (8) 11% (74) 82% (561) 6872016 Vote: Other 2% (2) 5% (6) 1% (2) 1% (1) 17% (24) 75% (104) 1382016 Vote: Didn’t Vote 5% (31) 6% (42) 3% (20) 4% (24) 15% (99) 67% (448) 663Voted in 2014: Yes 4% (51) 7% (85) 1% (15) 1% (18) 12% (151) 75% (982) 1302Voted in 2014: No 5% (43) 6% (52) 3% (27) 3% (25) 14% (127) 69% (623) 8972012 Vote: Barack Obama 6% (47) 8% (69) 1% (9) 2% (18) 13% (108) 70% (586) 8362012 Vote: Mitt Romney 1% (6) 3% (15) 1% (4) 1% (5) 9% (46) 85% (432) 5082012 Vote: Other — (0) 3% (3) 3% (2) 1% (1) 9% (8) 84% (71) 842012 Vote: Didn’t Vote 6% (42) 7% (51) 3% (27) 3% (19) 15% (115) 67% (512) 766



319

Table HR10_4


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (94) 6% (137) 2% (42) 2% (43) 13% (277) 73% (1605) 21994-Region: Northeast 2% (10) 8% (31) 1% (3) 2% (7) 14% (54) 73% (289) 3934-Region: Midwest 3% (14) 5% (23) 2% (9) 1% (6) 11% (52) 78% (359) 4624-Region: South 6% (50) 6% (53) 2% (19) 1% (11) 14% (115) 70% (576) 8244-Region: West 4% (20) 6% (30) 2% (11) 4% (20) 11% (57) 73% (382) 520Watch TV: Every day 5% (55) 8% (78) 1% (15) 2% (18) 11% (119) 73% (752) 1037Watch TV: Several times per week 4% (19) 5% (28) 2% (9) — (0) 15% (77) 75% (391) 524Watch TV: About once per week 5% (8) 6% (10) 5% (9) 3% (6) 17% (28) 64% (105) 165Watch TV: Several times per month 4% (5) 7% (9) 5% (6) 1% (1) 16% (20) 67% (86) 127Watch TV: About once per month 1% (1) 8% (5) 4% (3) 12% (8) 11% (7) 65% (43) 67Watch TV: Less often than once per month 3% (2) 1% (1) — (0) 6% (5) 7% (6) 82% (65) 79Watch TV: Never 2% (4) 3% (6) — (0) 3% (6) 10% (20) 82% (164) 200Watch Movies: Every day 8% (30) 6% (22) 3% (10) 2% (6) 11% (39) 70% (247) 354Watch Movies: Several times per week 5% (29) 9% (55) 2% (11) 3% (16) 12% (71) 69% (409) 592Watch Movies: About once per week 4% (15) 6% (19) 1% (4) 1% (4) 17% (57) 71% (244) 344Watch Movies: Several times per month 3% (9) 9% (25) 4% (12) 2% (6) 13% (37) 69% (198) 287Watch Movies: About once per month 2% (5) 2% (3) 1% (2) 1% (2) 12% (23) 81% (153) 189Watch Movies: Less often than once per month 2% (5) 2% (5) 1% (2) — (0) 14% (31) 80% (174) 217Watch Movies: Never 1% (2) 3% (7) — (0) 5% (10) 8% (17) 83% (179) 216Watch Sporting Events: Every day 11% (14) 12% (15) 3% (4) 3% (4) 10% (13) 60% (75) 124Watch Sporting Events: Several times per week 3% (11) 10% (38) 2% (7) 2% (6) 12% (46) 71% (269) 378Watch Sporting Events: About once per week 2% (8) 5% (18) 3% (11) 4% (13) 15% (49) 70% (227) 326Watch Sporting Events: Several times per month 2% (4) 6% (11) 1% (2) 4% (6) 20% (35) 66% (115) 174Watch Sporting Events: About once per month 6% (9) 6% (8) 4% (5) 1% (1) 13% (19) 70% (100) 142Watch Sporting Events: Less often than once per month 8% (26) 4% (13) 2% (6) — (1) 12% (37) 74% (237) 320Watch Sporting Events: Never 3% (22) 5% (36) 1% (6) 2% (12) 11% (78) 79% (581) 735Cable TV: Currently subscribe 4% (41) 6% (61) 2% (21) 1% (12) 11% (109) 75% (719) 962Cable TV: Subscribed in past 5% (38) 7% (60) 2% (15) 2% (18) 12% (98) 72% (583) 812Cable TV: Never subscribed 4% (16) 4% (16) 1% (6) 3% (13) 17% (71) 71% (303) 425


320



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





321

Table HR10_5

Table HR10_5: Do you have a favorable or unfavorable impression of each of the following musicians?Khalid

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




322



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





323

Table HR10_5


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




324



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





325

Table HR10_5


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




326


Table HR10_6: Do you have a favorable or unfavorable impression of each of the following musicians?Lil Nas X

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





327

Table HR10_6


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




328



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





329

Table HR10_6


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




330



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





331

Table HR10_7

Table HR10_7: Do you have a favorable or unfavorable impression of each of the following musicians?Billy Ray Cyrus

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




332



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





333

Table HR10_7


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




334



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





335

Table HR10_7


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




336


Table HR10_8: Do you have a favorable or unfavorable impression of each of the following musicians?Lizzo

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





337

Table HR10_8


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




338



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





339

Table HR10_8


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




340



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





341

Table HR10_9

Table HR10_9: Do you have a favorable or unfavorable impression of each of the following musicians?Post Malone

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




342



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 11% (247) 19% (419) 5% (113) 5% (107) 18% (402) 41% (912) 2199Ethnicity: Hispanic 22% (78) 25% (89) 5% (17) 6% (20) 15% (53) 27% (93) 349Ethnicity: Afr. Am. 19% (52) 21% (59) 4% (12) 7% (20) 21% (59) 26% (72) 274Ethnicity: Other 24% (48) 21% (43) 4% (8) 6% (12) 15% (30) 31% (63) 204All Christian 8% (77) 17% (165) 4% (38) 3% (33) 17% (169) 51% (502) 984All Non-Christian 5% (5) 21% (19) 5% (4) 3% (2) 17% (15) 49% (44) 90Atheist 21% (23) 25% (27) 10% (11) 11% (12) 13% (14) 19% (20) 107Agnostic/Nothing in particular 14% (143) 20% (207) 6% (59) 6% (60) 20% (203) 34% (345) 1018Religious Non-Protestant/Catholic 4% (5) 20% (21) 5% (6) 2% (2) 17% (18) 51% (53) 105Evangelical 11% (64) 14% (83) 4% (25) 5% (27) 17% (103) 49% (288) 590Non-Evangelical 9% (69) 21% (165) 4% (29) 3% (24) 17% (135) 46% (359) 781Community: Urban 14% (81) 24% (133) 4% (22) 6% (31) 19% (106) 34% (189) 562Community: Suburban 10% (98) 18% (176) 7% (67) 6% (55) 18% (179) 41% (407) 981Community: Rural 11% (69) 17% (110) 3% (23) 3% (21) 18% (117) 48% (316) 655Employ: Private Sector 13% (93) 25% (176) 6% (46) 5% (37) 17% (125) 33% (238) 716Employ: Government 23% (28) 16% (20) 8% (10) — (1) 22% (27) 31% (38) 124Employ: Self-Employed 8% (16) 24% (51) 6% (12) 6% (13) 21% (43) 35% (74) 209Employ: Homemaker 10% (13) 22% (30) 6% (7) 8% (11) 25% (34) 30% (40) 135Employ: Retired 2% (12) 6% (28) 2% (9) 2% (12) 15% (76) 72% (356) 494Employ: Unemployed 14% (32) 17% (40) 4% (10) 7% (16) 17% (38) 41% (94) 229Employ: Other 14% (27) 21% (40) 5% (10) 6% (12) 23% (44) 29% (56) 189Military HH: Yes 7% (25) 13% (49) 3% (12) 3% (11) 15% (55) 58% (211) 362Military HH: No 12% (223) 20% (370) 5% (101) 5% (95) 19% (347) 38% (701) 1837RD/WT: Right Direction 10% (85) 15% (132) 5% (39) 5% (39) 16% (134) 50% (428) 856RD/WT: Wrong Track 12% (163) 21% (287) 6% (74) 5% (68) 20% (268) 36% (484) 1343Trump Job Approve 8% (71) 15% (143) 5% (42) 6% (52) 15% (140) 51% (473) 921Trump Job Disapprove 14% (165) 22% (263) 6% (68) 4% (50) 20% (231) 34% (402) 1179Trump Job Strongly Approve 7% (40) 13% (71) 4% (20) 6% (32) 14% (77) 55% (294) 534Trump Job Somewhat Approve 8% (31) 19% (72) 6% (22) 5% (20) 16% (63) 46% (179) 387Trump Job Somewhat Disapprove 10% (23) 24% (58) 8% (20) 5% (12) 15% (36) 37% (87) 237Trump Job Strongly Disapprove 15% (142) 22% (205) 5% (48) 4% (38) 21% (195) 33% (315) 942



343

Table HR10_9


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




344



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





345

Table HR10_9


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion




346


Table HR10_10: Do you have a favorable or unfavorable impression of each of the following musicians?Swae Lee

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (91) 8% (167) 2% (48) 2% (34) 12% (266) 73% (1594) 2199Gender: Male 4% (42) 9% (91) 2% (20) 1% (16) 13% (141) 71% (752) 1061Gender: Female 4% (49) 7% (76) 2% (27) 2% (18) 11% (125) 74% (843) 1138Age: 18-29 12% (50) 18% (75) 5% (20) 2% (10) 15% (62) 49% (208) 426Age: 30-44 5% (29) 11% (62) 3% (16) 2% (11) 16% (95) 64% (375) 587Age: 45-54 1% (3) 3% (12) 2% (8) 2% (8) 10% (36) 81% (283) 351Age: 55-64 2% (6) 2% (6) 1% (3) 1% (5) 9% (36) 86% (343) 400Age: 65+ — (2) 3% (12) — (1) — (0) 8% (37) 88% (385) 436Generation Z: 18-22 14% (22) 13% (20) 9% (14) — (1) 19% (31) 45% (73) 161Millennial: Age 23-38 8% (50) 16% (104) 3% (17) 3% (18) 14% (89) 57% (366) 645Generation X: Age 39-54 2% (10) 4% (24) 2% (13) 2% (10) 13% (73) 77% (427) 557Boomers: Age 55-73 1% (8) 2% (18) 1% (4) 1% (5) 9% (65) 86% (628) 728PID: Dem (no lean) 5% (41) 9% (69) 2% (12) 2% (15) 14% (102) 68% (515) 754PID: Ind (no lean) 4% (32) 8% (55) 3% (23) 2% (14) 13% (94) 70% (500) 718PID: Rep (no lean) 2% (18) 6% (43) 2% (12) 1% (4) 10% (70) 80% (579) 727PID/Gender: DemMen 6% (23) 9% (33) 1% (4) 2% (8) 15% (53) 66% (232) 353PID/Gender: DemWomen 5% (19) 9% (35) 2% (8) 2% (8) 12% (49) 71% (283) 401PID/Gender: Ind Men 3% (11) 10% (33) 4% (12) 2% (5) 13% (45) 68% (230) 337PID/Gender: Ind Women 5% (20) 6% (21) 3% (11) 2% (9) 13% (49) 71% (271) 381PID/Gender: Rep Men 2% (8) 7% (24) 1% (4) 1% (3) 11% (43) 78% (290) 371PID/Gender: Rep Women 3% (10) 5% (19) 2% (8) — (2) 8% (27) 81% (290) 356Ideo: Liberal (1-3) 4% (23) 10% (62) 2% (13) 3% (17) 13% (76) 68% (418) 610Ideo: Moderate (4) 4% (22) 9% (50) 2% (10) 1% (4) 14% (77) 70% (377) 539Ideo: Conservative (5-7) 2% (16) 4% (29) 2% (17) 1% (7) 10% (75) 81% (597) 741Educ: < College 5% (74) 8% (114) 3% (40) 2% (24) 12% (185) 71% (1074) 1511Educ: Bachelors degree 2% (8) 8% (35) 1% (6) 1% (6) 11% (50) 76% (339) 444Educ: Post-grad 4% (9) 7% (18) 1% (1) 1% (3) 13% (31) 75% (182) 244Income: Under 50k 5% (63) 8% (94) 2% (29) 2% (22) 11% (133) 72% (880) 1221Income: 50k-100k 3% (19) 7% (51) 2% (17) 1% (9) 15% (105) 72% (505) 705Income: 100k+ 3% (9) 8% (22) 1% (1) 1% (3) 10% (28) 77% (209) 272Ethnicity: White 2% (30) 6% (97) 2% (29) 2% (26) 11% (183) 79% (1356) 1721



347

Table HR10_10


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (91) 8% (167) 2% (48) 2% (34) 12% (266) 73% (1594) 2199Ethnicity: Hispanic 10% (35) 14% (47) 6% (20) 2% (7) 15% (52) 54% (188) 349Ethnicity: Afr. Am. 12% (34) 19% (51) 1% (4) 1% (3) 18% (49) 48% (132) 274Ethnicity: Other 13% (27) 9% (18) 7% (14) 2% (4) 17% (34) 52% (106) 204All Christian 3% (33) 6% (57) 1% (9) 1% (7) 12% (117) 77% (761) 984All Non-Christian 5% (4) 9% (8) 5% (4) 2% (2) 5% (5) 74% (66) 90Atheist 8% (9) 10% (11) — (0) — (0) 11% (12) 70% (75) 107Agnostic/Nothing in particular 4% (45) 9% (91) 3% (34) 2% (25) 13% (131) 68% (692) 1018Religious Non-Protestant/Catholic 4% (4) 9% (9) 4% (4) 2% (2) 5% (5) 76% (80) 105Evangelical 4% (22) 7% (44) 1% (8) 2% (9) 14% (80) 72% (426) 590Non-Evangelical 4% (28) 6% (50) 2% (16) 2% (12) 11% (86) 75% (588) 781Community: Urban 6% (34) 13% (72) 3% (18) 2% (11) 15% (84) 61% (343) 562Community: Suburban 3% (33) 7% (72) 1% (14) 2% (16) 12% (122) 74% (724) 981Community: Rural 4% (23) 4% (23) 2% (16) 1% (7) 9% (59) 81% (528) 655Employ: Private Sector 5% (38) 10% (69) 2% (16) 1% (8) 12% (87) 70% (498) 716Employ: Government 3% (4) 12% (15) 6% (8) 1% (1) 19% (23) 59% (74) 124Employ: Self-Employed 3% (6) 12% (25) 4% (8) 3% (5) 11% (23) 67% (141) 209Employ: Homemaker 2% (2) 4% (5) — (1) 1% (1) 10% (14) 83% (112) 135Employ: Retired — (2) 2% (9) — (1) — (1) 9% (47) 88% (434) 494Employ: Unemployed 7% (15) 9% (20) 1% (3) 3% (6) 10% (24) 70% (161) 229Employ: Other 5% (10) 7% (14) 2% (3) 5% (10) 17% (32) 63% (120) 189Military HH: Yes 3% (11) 4% (13) 1% (4) 1% (3) 9% (34) 82% (297) 362Military HH: No 4% (80) 8% (153) 2% (44) 2% (31) 13% (231) 71% (1297) 1837RD/WT: Right Direction 3% (28) 6% (55) 2% (15) 1% (6) 11% (98) 76% (653) 856RD/WT: Wrong Track 5% (63) 8% (112) 2% (32) 2% (27) 12% (168) 70% (941) 1343Trump Job Approve 2% (20) 6% (58) 2% (15) 1% (11) 10% (93) 79% (724) 921Trump Job Disapprove 6% (67) 8% (96) 2% (26) 2% (23) 14% (160) 68% (806) 1179Trump Job Strongly Approve 2% (13) 5% (27) 1% (8) — (2) 12% (64) 79% (420) 534Trump Job Somewhat Approve 2% (8) 8% (31) 2% (7) 2% (8) 7% (29) 79% (304) 387Trump Job Somewhat Disapprove 7% (16) 6% (14) 5% (12) 1% (2) 13% (31) 68% (162) 237Trump Job Strongly Disapprove 5% (51) 9% (82) 1% (14) 2% (21) 14% (129) 68% (644) 942


348



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (91) 8% (167) 2% (48) 2% (34) 12% (266) 73% (1594) 2199Favorable of Trump 3% (23) 7% (61) 2% (18) 1% (11) 10% (88) 78% (716) 917Unfavorable of Trump 5% (59) 8% (94) 2% (27) 2% (22) 13% (151) 69% (798) 1151Very Favorable of Trump 2% (14) 6% (33) 2% (9) 1% (5) 11% (62) 78% (435) 558Somewhat Favorable of Trump 3% (9) 8% (28) 3% (9) 2% (6) 7% (26) 78% (281) 359Somewhat Unfavorable of Trump 4% (8) 3% (5) 5% (9) 1% (1) 11% (21) 76% (143) 188Very Unfavorable of Trump 5% (51) 9% (89) 2% (18) 2% (21) 13% (129) 68% (655) 963#1 Issue: Economy 4% (23) 12% (67) 3% (16) 1% (7) 14% (78) 66% (377) 568#1 Issue: Security 4% (20) 5% (27) 1% (7) 1% (6) 12% (61) 77% (410) 532#1 Issue: Health Care 4% (15) 6% (24) 1% (6) — (2) 13% (48) 75% (290) 384#1 Issue: Medicare / Social Security 1% (2) 2% (5) 2% (5) 2% (5) 8% (21) 86% (228) 267#1 Issue: Women’s Issues 9% (11) 8% (10) 9% (10) 3% (4) 10% (12) 60% (69) 115#1 Issue: Education 14% (13) 13% (12) 2% (2) 3% (3) 16% (15) 52% (48) 94#1 Issue: Energy 1% (2) 13% (15) 1% (1) 3% (4) 20% (24) 62% (75) 120#1 Issue: Other 4% (5) 5% (6) 2% (2) 2% (3) 5% (6) 82% (97) 1192018 House Vote: Democrat 4% (29) 9% (71) 1% (11) 1% (11) 13% (99) 71% (533) 7542018 House Vote: Republican 2% (17) 5% (34) 2% (11) 1% (7) 11% (72) 79% (538) 6802018 House Vote: Someone else 4% (3) 11% (9) 3% (2) 1% (1) 16% (13) 66% (54) 822016 Vote: Hillary Clinton 4% (28) 8% (60) 2% (11) 1% (9) 13% (88) 72% (510) 7062016 Vote: Donald Trump 2% (16) 5% (31) 2% (11) 1% (6) 10% (66) 81% (557) 6872016 Vote: Other 1% (2) 9% (12) 1% (2) 1% (2) 13% (17) 75% (104) 1382016 Vote: Didn’t Vote 7% (45) 10% (63) 4% (24) 3% (17) 14% (94) 63% (420) 663Voted in 2014: Yes 3% (36) 7% (87) 1% (17) 1% (13) 11% (143) 77% (1005) 1302Voted in 2014: No 6% (54) 9% (80) 3% (30) 2% (20) 14% (123) 66% (590) 8972012 Vote: Barack Obama 3% (27) 8% (66) 2% (14) 2% (16) 13% (110) 72% (604) 8362012 Vote: Mitt Romney 1% (7) 4% (21) 1% (3) — (1) 8% (40) 86% (435) 5082012 Vote: Other 2% (2) 1% (1) 3% (3) 1% (1) 15% (13) 78% (66) 842012 Vote: Didn’t Vote 7% (55) 10% (78) 4% (28) 2% (16) 13% (103) 63% (486) 766



349

Table HR10_10


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (91) 8% (167) 2% (48) 2% (34) 12% (266) 73% (1594) 21994-Region: Northeast 2% (7) 9% (36) 1% (6) 2% (9) 14% (54) 72% (282) 3934-Region: Midwest 6% (26) 6% (30) 2% (8) 1% (4) 10% (45) 76% (350) 4624-Region: South 5% (39) 7% (60) 2% (20) 1% (11) 13% (110) 71% (583) 8244-Region: West 4% (18) 8% (41) 3% (14) 2% (10) 11% (57) 73% (380) 520Watch TV: Every day 4% (45) 8% (79) 2% (22) 2% (16) 11% (116) 73% (760) 1037Watch TV: Several times per week 3% (16) 10% (51) 1% (6) 1% (5) 14% (75) 71% (372) 524Watch TV: About once per week 3% (5) 8% (14) 5% (8) 2% (3) 14% (23) 68% (112) 165Watch TV: Several times per month 2% (3) 7% (8) 5% (6) — (0) 16% (21) 70% (89) 127Watch TV: About once per month 19% (13) 2% (2) 5% (3) 3% (2) 11% (8) 59% (39) 67Watch TV: Less often than once per month — (0) 5% (4) — (0) 3% (2) 12% (10) 80% (63) 79Watch TV: Never 5% (9) 5% (10) 1% (2) 3% (6) 7% (14) 80% (159) 200Watch Movies: Every day 7% (25) 11% (40) 2% (8) 2% (6) 13% (45) 65% (230) 354Watch Movies: Several times per week 3% (17) 10% (57) 2% (14) 2% (10) 14% (85) 69% (409) 592Watch Movies: About once per week 3% (11) 8% (29) 2% (8) 1% (4) 15% (52) 70% (240) 344Watch Movies: Several times per month 5% (14) 7% (21) 4% (11) 1% (2) 9% (27) 74% (211) 287Watch Movies: About once per month 1% (2) 4% (7) 1% (2) 1% (2) 11% (20) 83% (157) 189Watch Movies: Less often than once per month 3% (7) 4% (8) 1% (3) 2% (4) 9% (19) 81% (176) 217Watch Movies: Never 7% (15) 2% (5) 1% (2) 3% (7) 8% (17) 79% (171) 216Watch Sporting Events: Every day 15% (18) 9% (11) 1% (2) 1% (2) 12% (15) 62% (77) 124Watch Sporting Events: Several times per week 4% (15) 11% (42) 3% (13) 1% (3) 12% (47) 68% (257) 378Watch Sporting Events: About once per week 2% (6) 11% (36) 2% (7) 1% (3) 17% (57) 67% (217) 326Watch Sporting Events: Several times per month 6% (11) 6% (11) 1% (2) 3% (5) 13% (22) 71% (123) 174Watch Sporting Events: About once per month 4% (6) 7% (10) 4% (5) 2% (3) 13% (18) 71% (100) 142Watch Sporting Events: Less often than once per month 3% (9) 6% (19) 3% (9) 2% (7) 12% (38) 74% (238) 320Watch Sporting Events: Never 3% (26) 5% (36) 1% (10) 1% (11) 9% (70) 79% (582) 735Cable TV: Currently subscribe 5% (44) 7% (72) 2% (20) 2% (17) 12% (114) 72% (696) 962Cable TV: Subscribed in past 3% (28) 7% (59) 3% (21) 1% (9) 12% (95) 74% (601) 812Cable TV: Never subscribed 4% (19) 9% (36) 2% (7) 2% (8) 13% (57) 70% (298) 425


350



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 4% (91) 8% (167) 2% (48) 2% (34) 12% (266) 73% (1594) 2199Satellite TV: Currently subscribe 6% (30) 9% (41) 3% (16) 2% (8) 11% (54) 68% (325) 474Satellite TV: Subscribed in past 4% (26) 8% (47) 3% (16) — (3) 13% (76) 71% (411) 578Satellite TV: Never subscribed 3% (35) 7% (79) 1% (16) 2% (23) 12% (135) 75% (858) 1146Streaming Services: Currently subscribe 4% (62) 9% (119) 3% (35) 1% (20) 13% (183) 70% (973) 1391Streaming Services: Subscribed in past 2% (4) 12% (22) 6% (10) — (1) 13% (24) 67% (126) 188Streaming Services: Never subscribed 4% (25) 4% (26) — (2) 2% (14) 9% (58) 80% (496) 620Film: An avid fan 6% (48) 10% (81) 3% (22) 2% (17) 14% (112) 64% (501) 781Film: A casual fan 3% (31) 7% (76) 1% (15) 1% (10) 12% (136) 77% (897) 1166Film: Not a fan 4% (11) 4% (10) 4% (11) 2% (6) 7% (17) 78% (196) 252Television: An avid fan 5% (60) 9% (102) 2% (27) 2% (18) 13% (147) 69% (782) 1137Television: A casual fan 3% (24) 6% (58) 2% (19) 1% (9) 12% (109) 76% (709) 929Television: Not a fan 5% (6) 5% (7) 1% (2) 5% (6) 7% (9) 77% (104) 134Music: An avid fan 6% (67) 11% (129) 2% (26) 2% (22) 13% (148) 65% (738) 1131Music: A casual fan 2% (15) 4% (35) 2% (18) 1% (9) 12% (109) 80% (757) 942Music: Not a fan 7% (9) 2% (3) 3% (4) 2% (3) 7% (9) 79% (99) 126Fashion: An avid fan 14% (41) 16% (49) 2% (6) 1% (3) 18% (54) 48% (143) 295Fashion: A casual fan 4% (34) 9% (88) 3% (24) 2% (14) 16% (145) 67% (624) 930Fashion: Not a fan 2% (15) 3% (31) 2% (18) 2% (16) 7% (67) 85% (827) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



351

Table HR10_11

Table HR10_11: Do you have a favorable or unfavorable impression of each of the following musicians?Lana Del Rey

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 6% (138) 15% (330) 4% (84) 2% (36) 20% (451) 53% (1160) 2199Gender: Male 5% (56) 11% (122) 4% (45) 2% (24) 21% (223) 56% (591) 1061Gender: Female 7% (82) 18% (209) 3% (39) 1% (12) 20% (227) 50% (569) 1138Age: 18-29 14% (58) 26% (109) 9% (39) 3% (11) 23% (98) 26% (111) 426Age: 30-44 9% (52) 22% (128) 4% (25) 3% (17) 24% (141) 38% (224) 587Age: 45-54 5% (16) 12% (41) 3% (9) 1% (5) 22% (79) 57% (201) 351Age: 55-64 2% (7) 9% (35) 1% (5) 1% (4) 18% (72) 69% (278) 400Age: 65+ 1% (6) 4% (18) 1% (5) — (0) 14% (62) 79% (346) 436Generation Z: 18-22 11% (18) 28% (45) 10% (17) 4% (7) 14% (22) 33% (53) 161Millennial: Age 23-38 11% (71) 26% (170) 6% (42) 3% (19) 25% (160) 28% (183) 645Generation X: Age 39-54 7% (37) 11% (62) 3% (15) 1% (7) 24% (136) 54% (300) 557Boomers: Age 55-73 2% (11) 7% (52) 1% (9) 1% (4) 17% (123) 73% (528) 728PID: Dem (no lean) 9% (65) 20% (151) 3% (19) 2% (13) 20% (148) 47% (358) 754PID: Ind (no lean) 7% (47) 14% (104) 6% (42) 1% (9) 23% (168) 49% (348) 718PID: Rep (no lean) 4% (26) 10% (76) 3% (22) 2% (14) 19% (135) 62% (454) 727PID/Gender: DemMen 7% (26) 16% (58) 3% (11) 3% (11) 19% (68) 51% (180) 353PID/Gender: DemWomen 10% (39) 23% (93) 2% (9) 1% (3) 20% (81) 44% (177) 401PID/Gender: Ind Men 5% (17) 9% (29) 6% (19) 2% (5) 26% (89) 52% (177) 337PID/Gender: Ind Women 8% (30) 19% (74) 6% (23) 1% (4) 21% (78) 45% (172) 381PID/Gender: Rep Men 4% (13) 9% (34) 4% (15) 2% (9) 18% (66) 63% (234) 371PID/Gender: Rep Women 4% (13) 12% (42) 2% (7) 1% (5) 19% (68) 62% (220) 356Ideo: Liberal (1-3) 11% (69) 25% (149) 3% (17) 3% (16) 18% (113) 40% (246) 610Ideo: Moderate (4) 5% (26) 15% (82) 3% (16) — (3) 23% (125) 53% (288) 539Ideo: Conservative (5-7) 3% (25) 9% (68) 4% (31) 2% (16) 19% (145) 62% (458) 741Educ: < College 6% (86) 13% (194) 4% (57) 2% (23) 20% (306) 56% (844) 1511Educ: Bachelors degree 7% (30) 21% (91) 5% (20) 2% (10) 21% (92) 45% (201) 444Educ: Post-grad 9% (22) 18% (45) 2% (6) 1% (4) 21% (52) 47% (115) 244Income: Under 50k 6% (73) 14% (167) 3% (40) 2% (22) 19% (237) 56% (683) 1221Income: 50k-100k 6% (44) 17% (118) 5% (36) 2% (12) 23% (160) 48% (335) 705Income: 100k+ 8% (21) 17% (45) 3% (8) 1% (2) 20% (54) 52% (142) 272Ethnicity: White 5% (90) 15% (255) 3% (60) 2% (26) 20% (344) 55% (946) 1721


352



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 6% (138) 15% (330) 4% (84) 2% (36) 20% (451) 53% (1160) 2199Ethnicity: Hispanic 9% (30) 22% (76) 7% (23) 2% (7) 22% (78) 39% (135) 349Ethnicity: Afr. Am. 8% (21) 12% (34) 4% (11) 2% (6) 22% (62) 51% (141) 274Ethnicity: Other 13% (27) 21% (42) 6% (13) 2% (4) 22% (45) 36% (73) 204All Christian 4% (42) 13% (124) 3% (34) 1% (6) 20% (193) 59% (584) 984All Non-Christian 9% (8) 22% (19) 1% (1) 2% (2) 17% (15) 50% (45) 90Atheist 11% (12) 36% (39) 2% (2) 2% (2) 16% (18) 32% (35) 107Agnostic/Nothing in particular 8% (77) 15% (148) 5% (46) 3% (26) 22% (225) 49% (496) 1018Religious Non-Protestant/Catholic 8% (8) 22% (23) 1% (1) 1% (2) 18% (19) 50% (52) 105Evangelical 5% (28) 11% (66) 5% (31) 2% (13) 19% (114) 57% (337) 590Non-Evangelical 5% (42) 13% (105) 4% (29) 1% (5) 20% (155) 57% (444) 781Community: Urban 9% (52) 18% (99) 4% (23) 2% (11) 21% (120) 46% (256) 562Community: Suburban 5% (53) 15% (152) 4% (43) 2% (16) 22% (212) 52% (505) 981Community: Rural 5% (33) 12% (79) 3% (18) 1% (9) 18% (119) 61% (398) 655Employ: Private Sector 9% (63) 17% (125) 4% (30) 1% (5) 22% (158) 47% (335) 716Employ: Government 5% (6) 11% (13) 9% (11) — (0) 33% (41) 42% (53) 124Employ: Self-Employed 6% (12) 25% (53) 5% (11) 4% (8) 18% (38) 42% (87) 209Employ: Homemaker 11% (14) 15% (20) 2% (2) 1% (2) 26% (35) 46% (61) 135Employ: Retired 2% (9) 5% (26) 1% (6) 1% (4) 14% (70) 77% (379) 494Employ: Unemployed 5% (12) 13% (30) 3% (7) 3% (6) 24% (55) 52% (118) 229Employ: Other 3% (6) 14% (27) 6% (12) 4% (8) 22% (41) 50% (95) 189Military HH: Yes 3% (10) 12% (44) 3% (10) — (1) 18% (65) 64% (233) 362Military HH: No 7% (128) 16% (287) 4% (74) 2% (36) 21% (386) 50% (927) 1837RD/WT: Right Direction 5% (44) 11% (97) 4% (32) 1% (11) 17% (148) 61% (523) 856RD/WT: Wrong Track 7% (94) 17% (233) 4% (51) 2% (25) 23% (303) 47% (637) 1343Trump Job Approve 4% (39) 10% (96) 4% (37) 2% (16) 18% (166) 62% (568) 921Trump Job Disapprove 8% (97) 19% (225) 3% (39) 2% (19) 22% (254) 46% (545) 1179Trump Job Strongly Approve 5% (28) 10% (51) 3% (15) 2% (9) 17% (92) 64% (340) 534Trump Job Somewhat Approve 3% (11) 12% (45) 5% (21) 2% (7) 19% (74) 59% (228) 387Trump Job Somewhat Disapprove 9% (20) 18% (42) 4% (10) 3% (7) 19% (44) 48% (113) 237Trump Job Strongly Disapprove 8% (77) 19% (183) 3% (29) 1% (12) 22% (210) 46% (432) 942



353

Table HR10_11


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 6% (138) 15% (330) 4% (84) 2% (36) 20% (451) 53% (1160) 2199Favorable of Trump 4% (40) 10% (93) 4% (38) 2% (16) 17% (158) 62% (571) 917Unfavorable of Trump 8% (93) 20% (231) 3% (40) 2% (18) 22% (248) 45% (521) 1151Very Favorable of Trump 4% (23) 10% (55) 2% (14) 1% (7) 17% (96) 65% (362) 558Somewhat Favorable of Trump 5% (17) 11% (38) 7% (25) 3% (9) 17% (62) 58% (209) 359Somewhat Unfavorable of Trump 6% (12) 15% (28) 3% (6) 4% (8) 22% (42) 50% (93) 188Very Unfavorable of Trump 8% (81) 21% (203) 4% (34) 1% (10) 21% (207) 44% (428) 963#1 Issue: Economy 7% (40) 15% (85) 6% (32) 1% (5) 23% (133) 48% (273) 568#1 Issue: Security 4% (23) 9% (49) 2% (13) 2% (12) 21% (113) 61% (322) 532#1 Issue: Health Care 7% (27) 17% (67) 3% (12) 1% (3) 22% (83) 50% (193) 384#1 Issue: Medicare / Social Security 2% (5) 7% (18) 3% (8) — (1) 12% (31) 77% (204) 267#1 Issue: Women’s Issues 15% (17) 28% (32) 3% (3) 2% (3) 11% (13) 41% (47) 115#1 Issue: Education 11% (10) 39% (36) 10% (10) 4% (3) 17% (16) 20% (18) 94#1 Issue: Energy 13% (16) 27% (33) 2% (2) 3% (4) 21% (25) 34% (41) 120#1 Issue: Other 1% (1) 10% (12) 3% (3) 4% (5) 31% (36) 52% (61) 1192018 House Vote: Democrat 10% (73) 19% (142) 2% (15) 1% (11) 21% (156) 47% (357) 7542018 House Vote: Republican 4% (27) 10% (65) 4% (25) 2% (14) 19% (129) 62% (421) 6802018 House Vote: Someone else 3% (3) 13% (10) 4% (4) — (0) 27% (23) 52% (43) 822016 Vote: Hillary Clinton 9% (64) 19% (134) 2% (15) 1% (7) 21% (146) 48% (340) 7062016 Vote: Donald Trump 4% (25) 11% (74) 2% (17) 2% (12) 16% (110) 65% (449) 6872016 Vote: Other 6% (8) 20% (27) 2% (3) 1% (2) 27% (37) 44% (61) 1382016 Vote: Didn’t Vote 6% (39) 14% (94) 7% (48) 2% (16) 24% (157) 47% (310) 663Voted in 2014: Yes 6% (77) 14% (177) 2% (25) 1% (17) 20% (260) 57% (745) 1302Voted in 2014: No 7% (61) 17% (154) 6% (58) 2% (19) 21% (191) 46% (414) 8972012 Vote: Barack Obama 7% (60) 18% (150) 3% (22) 2% (14) 20% (170) 50% (420) 8362012 Vote: Mitt Romney 3% (13) 9% (45) 2% (9) 1% (5) 19% (95) 67% (342) 5082012 Vote: Other 4% (3) 8% (7) 4% (3) 2% (1) 20% (17) 63% (53) 842012 Vote: Didn’t Vote 8% (62) 17% (129) 6% (50) 2% (16) 22% (169) 44% (340) 766


354



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 6% (138) 15% (330) 4% (84) 2% (36) 20% (451) 53% (1160) 21994-Region: Northeast 6% (22) 14% (57) 4% (15) 1% (5) 22% (85) 53% (210) 3934-Region: Midwest 7% (31) 13% (60) 2% (8) 2% (9) 19% (87) 58% (267) 4624-Region: South 7% (54) 15% (120) 4% (33) 1% (11) 20% (163) 54% (443) 8244-Region: West 6% (31) 18% (94) 5% (27) 2% (12) 22% (116) 46% (239) 520Watch TV: Every day 8% (83) 15% (153) 4% (38) 2% (16) 20% (204) 52% (543) 1037Watch TV: Several times per week 5% (27) 18% (96) 3% (18) — (1) 24% (128) 49% (255) 524Watch TV: About once per week 6% (10) 13% (22) 6% (10) 2% (4) 23% (38) 49% (81) 165Watch TV: Several times per month 5% (6) 14% (17) 4% (6) 1% (2) 25% (32) 51% (65) 127Watch TV: About once per month 11% (7) 25% (17) 6% (4) 5% (4) 19% (13) 34% (23) 67Watch TV: Less often than once per month 2% (2) 12% (9) — (0) 1% (1) 13% (10) 72% (57) 79Watch TV: Never 2% (4) 8% (17) 4% (7) 5% (9) 13% (26) 68% (136) 200Watch Movies: Every day 12% (43) 17% (60) 4% (14) 2% (6) 18% (65) 47% (166) 354Watch Movies: Several times per week 8% (47) 17% (102) 5% (31) 1% (5) 21% (125) 47% (281) 592Watch Movies: About once per week 5% (16) 19% (66) 2% (8) 2% (7) 26% (89) 46% (158) 344Watch Movies: Several times per month 4% (12) 18% (52) 5% (16) — (1) 23% (67) 49% (140) 287Watch Movies: About once per month 5% (10) 14% (26) 5% (9) 1% (3) 19% (36) 55% (105) 189Watch Movies: Less often than once per month 2% (5) 7% (14) 1% (3) 2% (4) 17% (37) 71% (153) 217Watch Movies: Never 2% (5) 5% (10) 1% (2) 5% (10) 15% (31) 73% (157) 216Watch Sporting Events: Every day 16% (20) 17% (21) 3% (4) 1% (2) 15% (18) 47% (59) 124Watch Sporting Events: Several times per week 7% (25) 19% (72) 4% (13) 2% (9) 19% (73) 49% (186) 378Watch Sporting Events: About once per week 7% (23) 14% (46) 6% (20) 1% (4) 24% (78) 48% (155) 326Watch Sporting Events: Several times per month 3% (6) 18% (31) 3% (5) 2% (3) 22% (38) 53% (92) 174Watch Sporting Events: About once per month 8% (11) 20% (29) 6% (8) — (1) 20% (28) 46% (66) 142Watch Sporting Events: Less often than once per month 6% (18) 20% (64) 6% (19) 1% (3) 17% (56) 50% (161) 320Watch Sporting Events: Never 5% (36) 9% (68) 2% (15) 2% (15) 22% (159) 60% (442) 735Cable TV: Currently subscribe 6% (62) 15% (140) 3% (33) 1% (13) 19% (184) 55% (530) 962Cable TV: Subscribed in past 7% (59) 16% (131) 4% (32) 2% (14) 20% (162) 51% (412) 812Cable TV: Never subscribed 4% (17) 14% (59) 4% (18) 2% (9) 24% (104) 51% (218) 425



355

Table HR10_11


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 6% (138) 15% (330) 4% (84) 2% (36) 20% (451) 53% (1160) 2199Satellite TV: Currently subscribe 9% (41) 15% (72) 2% (11) 1% (5) 17% (81) 56% (265) 474Satellite TV: Subscribed in past 7% (41) 15% (86) 6% (34) 2% (14) 19% (107) 51% (296) 578Satellite TV: Never subscribed 5% (56) 15% (173) 3% (38) 2% (18) 23% (262) 52% (599) 1146Streaming Services: Currently subscribe 8% (117) 19% (267) 5% (65) 1% (19) 23% (314) 44% (610) 1391Streaming Services: Subscribed in past 4% (8) 14% (27) 5% (10) 3% (5) 18% (34) 55% (104) 188Streaming Services: Never subscribed 2% (14) 6% (36) 1% (9) 2% (13) 17% (103) 72% (446) 620Film: An avid fan 11% (90) 21% (163) 5% (37) 3% (20) 21% (162) 40% (310) 781Film: A casual fan 4% (48) 14% (161) 3% (38) 1% (8) 21% (246) 57% (665) 1166Film: Not a fan — (1) 3% (6) 3% (9) 3% (8) 17% (43) 73% (185) 252Television: An avid fan 8% (90) 17% (196) 4% (45) 2% (22) 20% (225) 49% (558) 1137Television: A casual fan 5% (43) 13% (125) 4% (35) 1% (8) 22% (203) 55% (515) 929Television: Not a fan 4% (5) 7% (9) 3% (4) 5% (7) 17% (22) 65% (87) 134Music: An avid fan 10% (114) 19% (213) 4% (48) 2% (21) 21% (242) 44% (493) 1131Music: A casual fan 3% (24) 12% (112) 3% (30) 1% (11) 20% (190) 61% (576) 942Music: Not a fan — (0) 5% (6) 4% (6) 4% (5) 14% (18) 73% (91) 126Fashion: An avid fan 17% (50) 24% (70) 4% (12) 3% (10) 20% (60) 32% (94) 295Fashion: A casual fan 7% (69) 20% (183) 5% (44) 1% (11) 23% (212) 44% (412) 930Fashion: Not a fan 2% (20) 8% (78) 3% (28) 2% (16) 18% (179) 67% (654) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


356


Table HR10_12: Do you have a favorable or unfavorable impression of each of the following musicians?Vampire Weekend

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (73) 6% (139) 3% (66) 3% (61) 13% (277) 72% (1583) 2199Gender: Male 3% (35) 7% (71) 4% (39) 4% (43) 13% (139) 69% (734) 1061Gender: Female 3% (37) 6% (68) 2% (27) 2% (18) 12% (138) 75% (849) 1138Age: 18-29 7% (28) 8% (36) 6% (27) 5% (19) 15% (65) 59% (251) 426Age: 30-44 6% (33) 10% (60) 4% (25) 4% (22) 15% (88) 61% (359) 587Age: 45-54 1% (5) 5% (18) 1% (3) 3% (10) 12% (43) 77% (271) 351Age: 55-64 1% (3) 4% (15) 2% (8) 1% (4) 12% (48) 80% (322) 400Age: 65+ 1% (3) 2% (10) 1% (2) 1% (6) 8% (33) 87% (381) 436Generation Z: 18-22 6% (10) 6% (10) 9% (14) 6% (9) 14% (22) 60% (96) 161Millennial: Age 23-38 6% (42) 10% (67) 5% (32) 5% (29) 14% (91) 60% (385) 645Generation X: Age 39-54 3% (15) 7% (37) 2% (9) 2% (13) 15% (84) 72% (400) 557Boomers: Age 55-73 1% (7) 3% (25) 1% (11) 1% (10) 10% (72) 83% (603) 728PID: Dem (no lean) 5% (41) 10% (74) 2% (18) 2% (17) 13% (98) 67% (506) 754PID: Ind (no lean) 3% (22) 5% (38) 4% (32) 3% (21) 12% (90) 72% (515) 718PID: Rep (no lean) 1% (9) 4% (27) 2% (16) 3% (23) 12% (90) 77% (562) 727PID/Gender: DemMen 5% (18) 11% (39) 4% (14) 3% (11) 13% (47) 64% (225) 353PID/Gender: DemWomen 6% (23) 9% (36) 1% (4) 2% (6) 13% (50) 70% (281) 401PID/Gender: Ind Men 3% (9) 5% (17) 5% (16) 4% (14) 13% (45) 70% (236) 337PID/Gender: Ind Women 4% (14) 6% (21) 4% (16) 2% (6) 12% (44) 73% (279) 381PID/Gender: Rep Men 2% (9) 4% (16) 3% (9) 5% (18) 12% (46) 74% (273) 371PID/Gender: Rep Women — (1) 3% (11) 2% (7) 2% (5) 12% (43) 81% (289) 356Ideo: Liberal (1-3) 8% (46) 10% (63) 5% (27) 2% (15) 12% (72) 63% (387) 610Ideo: Moderate (4) 2% (10) 8% (43) 2% (10) 2% (12) 13% (72) 73% (392) 539Ideo: Conservative (5-7) 2% (11) 3% (25) 2% (17) 4% (30) 12% (91) 77% (567) 741Educ: < College 2% (33) 4% (62) 3% (50) 3% (43) 12% (184) 75% (1139) 1511Educ: Bachelors degree 5% (24) 10% (46) 2% (11) 3% (14) 14% (63) 65% (287) 444Educ: Post-grad 7% (16) 13% (31) 2% (6) 2% (4) 12% (30) 64% (157) 244Income: Under 50k 3% (31) 5% (59) 3% (31) 3% (31) 12% (153) 75% (917) 1221Income: 50k-100k 4% (27) 8% (58) 4% (30) 4% (26) 13% (92) 67% (473) 705Income: 100k+ 5% (15) 8% (22) 2% (5) 1% (4) 12% (32) 71% (194) 272Ethnicity: White 4% (61) 6% (100) 3% (48) 2% (34) 12% (208) 74% (1270) 1721



357

Table HR10_12


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (73) 6% (139) 3% (66) 3% (61) 13% (277) 72% (1583) 2199Ethnicity: Hispanic 4% (15) 8% (29) 6% (22) 6% (21) 13% (46) 62% (215) 349Ethnicity: Afr. Am. 1% (2) 4% (10) 3% (9) 9% (24) 11% (30) 73% (199) 274Ethnicity: Other 5% (10) 14% (29) 5% (10) 2% (3) 19% (38) 56% (114) 204All Christian 2% (24) 5% (50) 3% (27) 2% (20) 13% (129) 75% (735) 984All Non-Christian 3% (3) 10% (9) 4% (4) 1% (1) 12% (11) 70% (62) 90Atheist 14% (15) 7% (7) 3% (3) 7% (8) 16% (18) 53% (57) 107Agnostic/Nothing in particular 3% (31) 7% (73) 3% (32) 3% (33) 12% (120) 72% (729) 1018Religious Non-Protestant/Catholic 2% (3) 10% (10) 4% (4) 2% (2) 10% (11) 72% (76) 105Evangelical 2% (10) 4% (24) 3% (20) 5% (28) 13% (79) 73% (428) 590Non-Evangelical 2% (19) 6% (48) 3% (21) 2% (13) 13% (98) 75% (582) 781Community: Urban 3% (19) 7% (38) 5% (29) 3% (17) 15% (85) 67% (374) 562Community: Suburban 4% (39) 7% (66) 2% (20) 3% (32) 12% (122) 72% (702) 981Community: Rural 2% (15) 5% (34) 3% (17) 2% (12) 11% (70) 77% (507) 655Employ: Private Sector 5% (37) 7% (53) 4% (31) 3% (18) 12% (87) 68% (490) 716Employ: Government 2% (2) 14% (17) 7% (9) 2% (2) 10% (13) 66% (82) 124Employ: Self-Employed 7% (14) 9% (18) 2% (5) 7% (16) 17% (34) 58% (121) 209Employ: Homemaker 1% (1) 5% (7) 4% (5) — (0) 9% (13) 80% (108) 135Employ: Retired 1% (3) 4% (21) 1% (3) 1% (4) 9% (42) 85% (421) 494Employ: Unemployed 1% (2) 3% (7) 1% (3) 6% (13) 14% (33) 75% (171) 229Employ: Other 3% (6) 6% (11) 3% (6) 3% (6) 15% (28) 70% (133) 189Military HH: Yes 2% (7) 3% (12) 3% (10) 2% (7) 9% (33) 81% (293) 362Military HH: No 4% (66) 7% (126) 3% (57) 3% (54) 13% (244) 70% (1290) 1837RD/WT: Right Direction 2% (14) 5% (40) 3% (28) 4% (31) 12% (99) 75% (644) 856RD/WT: Wrong Track 4% (59) 7% (99) 3% (38) 2% (30) 13% (177) 70% (939) 1343Trump Job Approve 1% (13) 4% (38) 2% (22) 4% (39) 12% (107) 76% (703) 921Trump Job Disapprove 5% (56) 9% (100) 4% (42) 2% (21) 13% (157) 68% (803) 1179Trump Job Strongly Approve 2% (11) 4% (23) 1% (8) 4% (24) 12% (62) 76% (407) 534Trump Job Somewhat Approve 1% (2) 4% (15) 4% (14) 4% (15) 12% (45) 76% (296) 387Trump Job Somewhat Disapprove 4% (11) 5% (11) 4% (9) 2% (5) 11% (26) 74% (175) 237Trump Job Strongly Disapprove 5% (46) 9% (89) 4% (34) 2% (16) 14% (130) 67% (627) 942


358



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (73) 6% (139) 3% (66) 3% (61) 13% (277) 72% (1583) 2199Favorable of Trump 1% (13) 4% (35) 3% (25) 5% (43) 12% (106) 76% (694) 917Unfavorable of Trump 5% (55) 9% (101) 3% (40) 1% (14) 13% (153) 68% (788) 1151Very Favorable of Trump 2% (12) 4% (20) 2% (13) 5% (26) 11% (63) 76% (424) 558Somewhat Favorable of Trump — (2) 4% (15) 4% (13) 5% (17) 12% (43) 75% (270) 359Somewhat Unfavorable of Trump 2% (4) 5% (10) 3% (6) 3% (5) 9% (17) 78% (147) 188Very Unfavorable of Trump 5% (51) 9% (91) 4% (34) 1% (9) 14% (137) 67% (641) 963#1 Issue: Economy 2% (11) 7% (40) 5% (26) 3% (15) 12% (66) 72% (410) 568#1 Issue: Security 2% (10) 4% (21) 3% (16) 4% (21) 12% (66) 75% (399) 532#1 Issue: Health Care 2% (9) 8% (32) 3% (10) 2% (6) 11% (44) 74% (283) 384#1 Issue: Medicare / Social Security 2% (4) 2% (5) — (1) — (0) 9% (25) 87% (232) 267#1 Issue: Women’s Issues 7% (8) 10% (12) 3% (3) 1% (1) 16% (18) 63% (73) 115#1 Issue: Education 14% (13) 10% (9) 1% (1) 10% (9) 20% (19) 45% (42) 94#1 Issue: Energy 12% (14) 11% (13) 5% (6) 3% (3) 18% (22) 51% (61) 120#1 Issue: Other 3% (3) 6% (7) 3% (4) 4% (5) 15% (17) 70% (83) 1192018 House Vote: Democrat 5% (40) 11% (82) 4% (29) 1% (8) 13% (100) 66% (494) 7542018 House Vote: Republican 2% (11) 4% (30) 2% (14) 4% (30) 12% (81) 75% (513) 6802018 House Vote: Someone else 1% (1) 2% (2) 2% (1) 2% (1) 13% (11) 80% (66) 822016 Vote: Hillary Clinton 6% (42) 10% (70) 2% (16) 2% (11) 13% (93) 67% (474) 7062016 Vote: Donald Trump 1% (10) 4% (27) 2% (15) 4% (26) 11% (79) 77% (531) 6872016 Vote: Other 2% (3) 9% (13) 10% (13) — (0) 13% (18) 66% (92) 1382016 Vote: Didn’t Vote 3% (17) 4% (29) 3% (21) 4% (25) 13% (88) 73% (484) 663Voted in 2014: Yes 3% (41) 7% (98) 3% (36) 2% (27) 12% (155) 73% (945) 1302Voted in 2014: No 4% (32) 5% (41) 3% (30) 4% (34) 14% (122) 71% (638) 8972012 Vote: Barack Obama 4% (35) 9% (73) 3% (28) 3% (25) 12% (103) 68% (572) 8362012 Vote: Mitt Romney 1% (4) 4% (22) 1% (6) 2% (10) 12% (60) 80% (407) 5082012 Vote: Other 3% (3) 6% (5) 2% (2) 2% (1) 16% (13) 71% (60) 842012 Vote: Didn’t Vote 4% (31) 5% (39) 4% (31) 3% (23) 13% (100) 71% (543) 766



359

Table HR10_12


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (73) 6% (139) 3% (66) 3% (61) 13% (277) 72% (1583) 21994-Region: Northeast 3% (13) 8% (32) 2% (8) 3% (13) 13% (50) 71% (278) 3934-Region: Midwest 4% (17) 6% (29) 3% (14) 3% (12) 10% (48) 74% (342) 4624-Region: South 3% (25) 5% (39) 3% (22) 3% (23) 13% (109) 74% (606) 8244-Region: West 3% (18) 8% (39) 4% (22) 2% (12) 14% (71) 69% (358) 520Watch TV: Every day 4% (40) 8% (80) 3% (31) 1% (11) 12% (122) 73% (752) 1037Watch TV: Several times per week 4% (22) 7% (39) 4% (20) 3% (15) 14% (74) 67% (354) 524Watch TV: About once per week — (1) 5% (9) 3% (5) 6% (10) 17% (28) 69% (113) 165Watch TV: Several times per month 3% (4) 7% (9) 3% (4) 1% (1) 15% (19) 70% (89) 127Watch TV: About once per month 6% (4) 2% (1) 3% (2) 8% (5) 17% (11) 65% (43) 67Watch TV: Less often than once per month — (0) — (0) 4% (3) 2% (1) 7% (6) 88% (69) 79Watch TV: Never 1% (2) 1% (1) 1% (1) 8% (16) 8% (17) 81% (162) 200Watch Movies: Every day 5% (18) 9% (32) 6% (21) 4% (14) 14% (48) 62% (221) 354Watch Movies: Several times per week 3% (18) 8% (46) 4% (23) 3% (18) 11% (65) 71% (422) 592Watch Movies: About once per week 5% (18) 8% (26) 3% (9) 1% (4) 17% (58) 67% (229) 344Watch Movies: Several times per month 2% (7) 6% (16) 2% (6) 2% (6) 17% (50) 70% (202) 287Watch Movies: About once per month 4% (7) 5% (10) 3% (6) 4% (7) 13% (25) 71% (134) 189Watch Movies: Less often than once per month 2% (5) 3% (7) — (1) 1% (3) 8% (17) 85% (185) 217Watch Movies: Never — (0) 1% (2) — (0) 4% (9) 6% (13) 88% (191) 216Watch Sporting Events: Every day 8% (10) 14% (17) 7% (8) 2% (2) 8% (10) 62% (77) 124Watch Sporting Events: Several times per week 5% (18) 9% (33) 4% (16) 3% (10) 14% (53) 66% (248) 378Watch Sporting Events: About once per week 3% (9) 8% (26) 5% (15) 4% (13) 14% (47) 66% (216) 326Watch Sporting Events: Several times per month 4% (6) 4% (8) 2% (3) 3% (5) 17% (30) 70% (122) 174Watch Sporting Events: About once per month 6% (8) 8% (11) 4% (5) 4% (6) 16% (23) 62% (88) 142Watch Sporting Events: Less often than once per month 3% (11) 7% (21) 3% (10) 4% (12) 11% (34) 73% (233) 320Watch Sporting Events: Never 1% (11) 3% (23) 1% (9) 2% (13) 11% (80) 81% (599) 735Cable TV: Currently subscribe 3% (31) 7% (66) 3% (26) 2% (20) 13% (121) 73% (698) 962Cable TV: Subscribed in past 3% (27) 6% (50) 4% (31) 3% (24) 13% (106) 71% (574) 812Cable TV: Never subscribed 3% (15) 5% (23) 2% (9) 4% (18) 12% (49) 73% (311) 425


360



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 3% (73) 6% (139) 3% (66) 3% (61) 13% (277) 72% (1583) 2199Satellite TV: Currently subscribe 4% (20) 6% (29) 5% (23) 1% (5) 13% (61) 71% (337) 474Satellite TV: Subscribed in past 3% (15) 5% (30) 4% (21) 5% (28) 13% (76) 70% (408) 578Satellite TV: Never subscribed 3% (37) 7% (79) 2% (22) 2% (29) 12% (140) 73% (839) 1146Streaming Services: Currently subscribe 5% (68) 8% (111) 4% (55) 2% (33) 15% (204) 66% (920) 1391Streaming Services: Subscribed in past 2% (3) 6% (11) 5% (9) 5% (9) 8% (15) 74% (139) 188Streaming Services: Never subscribed — (1) 3% (16) — (2) 3% (19) 9% (58) 85% (524) 620Film: An avid fan 5% (43) 11% (88) 5% (36) 3% (23) 16% (124) 60% (468) 781Film: A casual fan 3% (30) 4% (50) 2% (25) 3% (31) 11% (134) 77% (897) 1166Film: Not a fan — (0) — (1) 2% (6) 3% (7) 8% (19) 87% (219) 252Television: An avid fan 4% (45) 8% (91) 4% (46) 2% (23) 14% (161) 68% (771) 1137Television: A casual fan 3% (25) 5% (46) 2% (16) 3% (32) 11% (103) 76% (706) 929Television: Not a fan 2% (2) 1% (2) 3% (4) 5% (6) 9% (12) 80% (107) 134Music: An avid fan 5% (53) 9% (99) 4% (49) 3% (32) 14% (164) 65% (733) 1131Music: A casual fan 2% (19) 4% (38) 1% (13) 3% (25) 11% (104) 79% (743) 942Music: Not a fan — (0) 2% (3) 3% (4) 3% (3) 7% (9) 85% (107) 126Fashion: An avid fan 8% (22) 10% (29) 3% (10) 3% (8) 16% (47) 61% (179) 295Fashion: A casual fan 4% (34) 9% (79) 3% (31) 4% (37) 13% (125) 67% (625) 930Fashion: Not a fan 2% (17) 3% (30) 3% (25) 2% (16) 11% (106) 80% (780) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



361

Table HR10_13

Table HR10_13: Do you have a favorable or unfavorable impression of each of the following musicians?Black Pumas

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (31) 3% (65) 2% (41) 2% (36) 12% (267) 80% (1758) 2199Gender: Male 2% (18) 4% (38) 3% (27) 2% (18) 13% (141) 77% (818) 1061Gender: Female 1% (13) 2% (28) 1% (14) 2% (18) 11% (126) 83% (940) 1138Age: 18-29 2% (8) 3% (12) 5% (20) 3% (11) 12% (51) 76% (324) 426Age: 30-44 3% (17) 5% (29) 1% (7) 3% (17) 14% (80) 74% (437) 587Age: 45-54 — (1) 4% (14) 2% (8) 1% (5) 12% (42) 80% (280) 351Age: 55-64 1% (2) 1% (5) 1% (3) — (2) 13% (54) 83% (334) 400Age: 65+ 1% (2) 1% (5) 1% (3) 1% (2) 9% (40) 88% (384) 436Generation Z: 18-22 2% (3) 1% (2) 7% (12) 3% (4) 8% (13) 78% (126) 161Millennial: Age 23-38 2% (15) 4% (29) 2% (14) 3% (19) 13% (84) 75% (485) 645Generation X: Age 39-54 1% (8) 4% (25) 2% (9) 2% (9) 14% (76) 77% (430) 557Boomers: Age 55-73 1% (5) 1% (9) 1% (5) — (3) 12% (89) 85% (617) 728PID: Dem (no lean) 2% (16) 4% (29) 1% (10) 2% (16) 13% (99) 77% (584) 754PID: Ind (no lean) 1% (9) 2% (14) 3% (18) 1% (10) 13% (92) 80% (574) 718PID: Rep (no lean) 1% (5) 3% (23) 2% (13) 1% (10) 10% (76) 83% (600) 727PID/Gender: DemMen 2% (8) 4% (13) 2% (9) 2% (6) 13% (47) 76% (270) 353PID/Gender: DemWomen 2% (8) 4% (15) — (1) 2% (10) 13% (52) 78% (314) 401PID/Gender: Ind Men 2% (6) 2% (7) 2% (8) 1% (4) 15% (50) 78% (262) 337PID/Gender: Ind Women 1% (3) 2% (7) 3% (10) 1% (6) 11% (42) 82% (313) 381PID/Gender: Rep Men 1% (4) 5% (18) 3% (10) 2% (8) 12% (44) 77% (287) 371PID/Gender: Rep Women — (1) 1% (5) 1% (3) 1% (2) 9% (32) 88% (313) 356Ideo: Liberal (1-3) 2% (13) 4% (26) 2% (11) 2% (14) 12% (75) 77% (471) 610Ideo: Moderate (4) 2% (9) 4% (20) 1% (3) 1% (3) 13% (70) 80% (434) 539Ideo: Conservative (5-7) 1% (8) 2% (17) 2% (18) 2% (15) 12% (85) 81% (597) 741Educ: < College 1% (18) 3% (41) 2% (29) 2% (24) 12% (185) 80% (1215) 1511Educ: Bachelors degree 1% (5) 3% (12) 2% (10) 2% (10) 12% (52) 80% (355) 444Educ: Post-grad 4% (9) 5% (13) 1% (3) 1% (2) 12% (29) 77% (188) 244Income: Under 50k 1% (18) 2% (30) 2% (25) 2% (21) 12% (143) 81% (984) 1221Income: 50k-100k 1% (6) 4% (27) 2% (14) 2% (15) 13% (93) 78% (551) 705Income: 100k+ 3% (7) 3% (8) 1% (2) — (1) 11% (31) 82% (223) 272Ethnicity: White 1% (23) 3% (43) 2% (28) 2% (27) 12% (208) 81% (1392) 1721


362



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (31) 3% (65) 2% (41) 2% (36) 12% (267) 80% (1758) 2199Ethnicity: Hispanic 1% (5) 4% (13) 5% (17) 2% (6) 12% (41) 77% (268) 349Ethnicity: Afr. Am. 3% (8) 4% (12) 2% (5) 2% (6) 12% (34) 76% (210) 274Ethnicity: Other — (0) 5% (10) 4% (9) 2% (3) 12% (25) 77% (156) 204All Christian 2% (15) 3% (27) 1% (13) 1% (11) 13% (128) 80% (789) 984All Non-Christian 3% (2) 4% (4) 1% (1) 1% (1) 9% (8) 82% (74) 90Atheist — (0) 5% (5) — (0) — (0) 16% (17) 79% (85) 107Agnostic/Nothing in particular 1% (13) 3% (30) 3% (28) 2% (24) 11% (114) 80% (809) 1018Religious Non-Protestant/Catholic 2% (2) 4% (4) 1% (1) 1% (1) 10% (11) 82% (86) 105Evangelical 3% (17) 3% (18) 2% (12) 2% (12) 14% (85) 76% (446) 590Non-Evangelical 1% (9) 3% (21) 2% (17) 2% (14) 11% (83) 82% (637) 781Community: Urban 2% (12) 5% (26) 3% (16) 2% (10) 13% (71) 76% (426) 562Community: Suburban 1% (9) 3% (28) 1% (11) 2% (20) 12% (115) 81% (798) 981Community: Rural 2% (10) 2% (11) 2% (14) 1% (5) 12% (81) 82% (534) 655Employ: Private Sector 2% (17) 5% (35) 2% (11) 1% (9) 12% (88) 78% (556) 716Employ: Government 2% (2) 3% (3) 7% (9) 1% (1) 10% (12) 78% (97) 124Employ: Self-Employed 2% (5) 4% (9) 6% (12) 1% (3) 14% (29) 72% (151) 209Employ: Homemaker 3% (4) 3% (3) — (0) 3% (4) 8% (11) 83% (112) 135Employ: Retired — (0) 2% (8) — (2) 1% (3) 10% (49) 87% (431) 494Employ: Unemployed — (1) 1% (1) 1% (3) 4% (9) 9% (20) 85% (195) 229Employ: Other 1% (1) 1% (3) 1% (3) 3% (6) 22% (42) 71% (135) 189Military HH: Yes 1% (3) 2% (6) 2% (6) 2% (6) 8% (27) 87% (314) 362Military HH: No 2% (28) 3% (59) 2% (36) 2% (30) 13% (240) 79% (1444) 1837RD/WT: Right Direction 1% (11) 3% (29) 2% (18) 2% (14) 12% (106) 79% (677) 856RD/WT: Wrong Track 1% (19) 3% (36) 2% (24) 2% (22) 12% (161) 80% (1081) 1343Trump Job Approve 1% (11) 3% (28) 1% (13) 2% (18) 12% (108) 81% (743) 921Trump Job Disapprove 2% (19) 3% (37) 2% (24) 2% (18) 12% (145) 79% (935) 1179Trump Job Strongly Approve 2% (9) 3% (17) 1% (7) 2% (9) 12% (64) 80% (428) 534Trump Job Somewhat Approve — (2) 3% (11) 2% (7) 2% (9) 11% (43) 81% (316) 387Trump Job Somewhat Disapprove 2% (4) 3% (7) 4% (10) 2% (4) 14% (32) 76% (179) 237Trump Job Strongly Disapprove 2% (15) 3% (30) 1% (14) 1% (14) 12% (113) 80% (756) 942



363

Table HR10_13


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (31) 3% (65) 2% (41) 2% (36) 12% (267) 80% (1758) 2199Favorable of Trump 1% (11) 3% (30) 2% (17) 2% (19) 11% (105) 80% (735) 917Unfavorable of Trump 2% (19) 3% (32) 2% (22) 1% (17) 13% (145) 80% (916) 1151Very Favorable of Trump 2% (10) 3% (16) 2% (9) 2% (13) 11% (60) 81% (449) 558Somewhat Favorable of Trump — (1) 4% (15) 2% (8) 2% (6) 12% (44) 80% (286) 359Somewhat Unfavorable of Trump 1% (1) 2% (4) 5% (9) 1% (3) 10% (20) 81% (152) 188Very Unfavorable of Trump 2% (18) 3% (28) 1% (13) 2% (14) 13% (126) 79% (763) 963#1 Issue: Economy 2% (11) 2% (12) 4% (20) 1% (6) 11% (61) 81% (459) 568#1 Issue: Security 1% (7) 2% (13) 2% (9) 1% (8) 13% (71) 80% (424) 532#1 Issue: Health Care 1% (4) 4% (16) — (1) 2% (6) 15% (57) 78% (301) 384#1 Issue: Medicare / Social Security 1% (2) 2% (5) 3% (7) — (1) 10% (27) 84% (225) 267#1 Issue: Women’s Issues — (0) 8% (9) — (0) 3% (4) 7% (9) 82% (94) 115#1 Issue: Education 2% (2) 8% (8) 4% (3) 5% (4) 14% (13) 68% (64) 94#1 Issue: Energy 3% (3) 3% (3) 2% (2) 3% (3) 21% (26) 70% (84) 120#1 Issue: Other 1% (1) — (0) — (0) 4% (5) 3% (4) 91% (108) 1192018 House Vote: Democrat 2% (19) 4% (30) 1% (5) 1% (11) 13% (99) 78% (590) 7542018 House Vote: Republican 1% (7) 3% (20) 2% (10) 2% (12) 11% (76) 81% (554) 6802018 House Vote: Someone else — (0) — (0) — (0) 2% (2) 14% (12) 84% (69) 822016 Vote: Hillary Clinton 2% (17) 4% (26) 1% (8) 1% (7) 13% (94) 79% (555) 7062016 Vote: Donald Trump 1% (9) 4% (24) 2% (10) 2% (13) 11% (77) 81% (554) 6872016 Vote: Other — (0) 3% (4) — (0) 1% (2) 12% (16) 84% (117) 1382016 Vote: Didn’t Vote 1% (5) 2% (12) 3% (23) 2% (13) 12% (80) 80% (531) 663Voted in 2014: Yes 2% (23) 4% (49) 1% (13) 1% (18) 11% (146) 81% (1052) 1302Voted in 2014: No 1% (8) 2% (16) 3% (29) 2% (18) 13% (121) 79% (706) 8972012 Vote: Barack Obama 2% (17) 4% (32) 1% (7) 1% (12) 13% (108) 79% (660) 8362012 Vote: Mitt Romney 1% (4) 2% (11) 1% (5) 1% (5) 11% (55) 84% (428) 5082012 Vote: Other — (0) 1% (1) 2% (1) 5% (4) 14% (12) 78% (66) 842012 Vote: Didn’t Vote 1% (10) 3% (21) 3% (26) 2% (15) 12% (91) 79% (604) 766


364



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (31) 3% (65) 2% (41) 2% (36) 12% (267) 80% (1758) 21994-Region: Northeast — (2) 4% (16) — (2) 2% (9) 14% (56) 79% (309) 3934-Region: Midwest 3% (14) 3% (14) 2% (7) 2% (8) 9% (44) 81% (375) 4624-Region: South 1% (12) 3% (26) 2% (18) 1% (10) 11% (88) 81% (670) 8244-Region: West 1% (3) 2% (10) 3% (14) 2% (9) 15% (79) 78% (404) 520Watch TV: Every day 2% (23) 4% (36) 1% (15) 2% (16) 12% (122) 79% (824) 1037Watch TV: Several times per week 1% (5) 3% (15) 2% (12) — (3) 14% (73) 80% (417) 524Watch TV: About once per week 1% (2) 2% (4) 4% (6) 3% (4) 16% (27) 73% (121) 165Watch TV: Several times per month — (0) 1% (2) 4% (5) — (0) 11% (14) 84% (106) 127Watch TV: About once per month 1% (1) 4% (3) 2% (1) 5% (4) 4% (3) 84% (56) 67Watch TV: Less often than once per month — (0) 2% (2) — (0) 1% (1) 16% (12) 82% (64) 79Watch TV: Never — (0) 2% (4) 1% (3) 5% (9) 7% (15) 84% (169) 200Watch Movies: Every day 5% (16) 7% (23) 2% (7) 3% (10) 14% (51) 70% (248) 354Watch Movies: Several times per week 1% (9) 4% (21) 3% (16) 1% (8) 13% (78) 78% (461) 592Watch Movies: About once per week 1% (3) 2% (7) 1% (2) 1% (4) 15% (53) 80% (275) 344Watch Movies: Several times per month 1% (2) 2% (7) 4% (13) — (1) 10% (28) 83% (237) 287Watch Movies: About once per month — (0) 2% (4) 1% (3) 2% (3) 9% (17) 86% (163) 189Watch Movies: Less often than once per month 1% (1) — (0) 1% (1) 1% (1) 11% (24) 87% (189) 217Watch Movies: Never — (0) 1% (3) — (1) 5% (10) 8% (16) 86% (186) 216Watch Sporting Events: Every day 7% (8) 6% (7) 2% (2) 2% (2) 9% (11) 75% (93) 124Watch Sporting Events: Several times per week 2% (7) 5% (20) 3% (10) 2% (9) 15% (57) 73% (274) 378Watch Sporting Events: About once per week 2% (6) 4% (14) 3% (9) 1% (3) 14% (46) 76% (248) 326Watch Sporting Events: Several times per month — (0) 3% (4) 1% (2) 1% (3) 21% (37) 73% (128) 174Watch Sporting Events: About once per month — (1) 2% (3) 2% (3) 2% (3) 14% (20) 80% (113) 142Watch Sporting Events: Less often than once per month 2% (5) 2% (5) 3% (8) 1% (4) 13% (41) 80% (258) 320Watch Sporting Events: Never 1% (4) 2% (11) 1% (7) 2% (13) 8% (56) 88% (644) 735Cable TV: Currently subscribe 2% (16) 4% (34) 2% (23) 2% (17) 11% (109) 79% (763) 962Cable TV: Subscribed in past 1% (10) 3% (24) 2% (17) 1% (8) 12% (97) 81% (656) 812Cable TV: Never subscribed 1% (5) 2% (7) — (2) 3% (12) 14% (61) 80% (339) 425



365

Table HR10_13


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (31) 3% (65) 2% (41) 2% (36) 12% (267) 80% (1758) 2199Satellite TV: Currently subscribe 3% (12) 5% (25) 2% (12) 1% (6) 14% (66) 74% (352) 474Satellite TV: Subscribed in past 2% (11) 2% (14) 3% (20) 1% (8) 12% (72) 78% (453) 578Satellite TV: Never subscribed 1% (7) 2% (26) 1% (10) 2% (22) 11% (129) 83% (952) 1146Streaming Services: Currently subscribe 1% (20) 3% (47) 2% (32) 1% (20) 13% (180) 79% (1093) 1391Streaming Services: Subscribed in past 3% (6) 6% (12) 4% (7) 1% (3) 9% (17) 76% (143) 188Streaming Services: Never subscribed 1% (4) 1% (7) — (3) 2% (14) 11% (70) 84% (522) 620Film: An avid fan 3% (25) 5% (40) 2% (18) 2% (18) 14% (106) 74% (574) 781Film: A casual fan — (4) 2% (24) 1% (15) 1% (9) 12% (138) 84% (976) 1166Film: Not a fan 1% (2) 1% (1) 4% (9) 4% (9) 9% (23) 83% (208) 252Television: An avid fan 2% (24) 4% (45) 2% (24) 2% (20) 14% (159) 76% (864) 1137Television: A casual fan 1% (7) 2% (17) 2% (17) 1% (10) 10% (94) 85% (786) 929Television: Not a fan — (0) 3% (3) 1% (1) 5% (6) 11% (14) 81% (109) 134Music: An avid fan 2% (23) 5% (51) 2% (22) 2% (21) 14% (157) 76% (856) 1131Music: A casual fan 1% (8) 1% (11) 2% (15) 1% (11) 10% (97) 85% (800) 942Music: Not a fan — (0) 2% (3) 3% (4) 3% (4) 11% (13) 81% (102) 126Fashion: An avid fan 6% (18) 6% (18) 2% (6) 3% (9) 14% (42) 68% (202) 295Fashion: A casual fan 1% (8) 3% (32) 2% (22) 1% (14) 15% (140) 77% (714) 930Fashion: Not a fan — (5) 2% (15) 1% (14) 1% (13) 9% (86) 86% (842) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


366


Table HR10_14: Do you have a favorable or unfavorable impression of each of the following musicians?Maggie Rogers

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (32) 4% (80) 2% (54) 2% (33) 10% (226) 81% (1773) 2199Gender: Male 2% (20) 4% (38) 3% (31) 1% (16) 11% (118) 79% (839) 1061Gender: Female 1% (13) 4% (41) 2% (23) 2% (18) 10% (108) 82% (934) 1138Age: 18-29 2% (8) 6% (24) 7% (29) 3% (11) 12% (50) 71% (304) 426Age: 30-44 3% (17) 4% (23) 3% (16) 3% (16) 12% (71) 76% (443) 587Age: 45-54 1% (4) 3% (9) 2% (6) 1% (2) 8% (29) 86% (300) 351Age: 55-64 — (2) 2% (10) 1% (3) — (2) 10% (40) 86% (344) 400Age: 65+ 1% (2) 3% (14) — (1) 1% (2) 8% (35) 88% (382) 436Generation Z: 18-22 1% (1) 5% (8) 11% (18) 3% (5) 8% (13) 71% (114) 161Millennial: Age 23-38 2% (15) 5% (34) 4% (24) 3% (20) 12% (75) 74% (477) 645Generation X: Age 39-54 2% (12) 2% (14) 2% (9) 1% (4) 11% (63) 82% (456) 557Boomers: Age 55-73 1% (4) 3% (20) — (3) — (3) 9% (68) 86% (629) 728PID: Dem (no lean) 3% (19) 4% (33) 3% (21) 2% (14) 10% (74) 79% (594) 754PID: Ind (no lean) 1% (6) 3% (21) 2% (18) 2% (13) 11% (77) 81% (583) 718PID: Rep (no lean) 1% (7) 4% (26) 2% (16) 1% (7) 10% (75) 82% (597) 727PID/Gender: DemMen 2% (8) 3% (12) 4% (14) 2% (8) 9% (33) 79% (279) 353PID/Gender: DemWomen 3% (11) 5% (21) 2% (6) 1% (6) 10% (41) 79% (315) 401PID/Gender: Ind Men 2% (6) 2% (8) 2% (6) 1% (5) 13% (45) 79% (267) 337PID/Gender: Ind Women — (1) 4% (13) 3% (12) 2% (9) 8% (31) 83% (315) 381PID/Gender: Rep Men 2% (7) 5% (19) 3% (10) 1% (3) 11% (39) 79% (292) 371PID/Gender: Rep Women — (1) 2% (6) 2% (5) 1% (3) 10% (36) 85% (304) 356Ideo: Liberal (1-3) 3% (19) 6% (38) 2% (11) 2% (14) 9% (56) 77% (472) 610Ideo: Moderate (4) 1% (6) 3% (16) 2% (13) — (3) 12% (63) 81% (438) 539Ideo: Conservative (5-7) 1% (7) 3% (23) 2% (17) 2% (15) 10% (77) 81% (603) 741Educ: < College 1% (17) 3% (43) 3% (45) 2% (26) 10% (152) 81% (1228) 1511Educ: Bachelors degree 1% (4) 4% (18) 2% (8) 2% (7) 11% (51) 80% (355) 444Educ: Post-grad 4% (11) 8% (19) — (1) — (0) 10% (24) 78% (190) 244Income: Under 50k 1% (15) 3% (42) 3% (34) 2% (21) 9% (107) 82% (1002) 1221Income: 50k-100k 1% (9) 4% (29) 3% (18) 2% (13) 13% (91) 77% (546) 705Income: 100k+ 3% (8) 3% (9) 1% (2) — (0) 10% (28) 82% (224) 272Ethnicity: White 1% (25) 4% (62) 2% (30) 1% (25) 10% (176) 82% (1403) 1721



367

Table HR10_14


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (32) 4% (80) 2% (54) 2% (33) 10% (226) 81% (1773) 2199Ethnicity: Hispanic 2% (7) 5% (17) 7% (23) 2% (7) 12% (42) 73% (254) 349Ethnicity: Afr. Am. 2% (5) 3% (8) 2% (6) 1% (4) 9% (23) 83% (228) 274Ethnicity: Other 1% (3) 5% (10) 9% (19) 2% (5) 13% (26) 70% (142) 204All Christian 1% (15) 3% (29) 1% (12) 1% (11) 10% (102) 83% (815) 984All Non-Christian 1% (1) 11% (9) 3% (3) — (0) 7% (6) 79% (71) 90Atheist 2% (3) 5% (5) 8% (8) — (0) 9% (10) 76% (81) 107Agnostic/Nothing in particular 1% (14) 4% (36) 3% (31) 2% (23) 11% (108) 79% (806) 1018Religious Non-Protestant/Catholic 1% (1) 9% (9) 3% (3) — (0) 6% (6) 81% (85) 105Evangelical 1% (6) 3% (20) 3% (15) 2% (11) 14% (84) 77% (454) 590Non-Evangelical 2% (12) 3% (23) 2% (17) 1% (10) 9% (73) 83% (645) 781Community: Urban 2% (9) 7% (37) 3% (14) 2% (10) 11% (64) 76% (428) 562Community: Suburban 1% (13) 3% (27) 2% (18) 2% (16) 10% (102) 82% (806) 981Community: Rural 2% (11) 2% (16) 3% (22) 1% (8) 9% (60) 82% (539) 655Employ: Private Sector 3% (20) 5% (32) 2% (17) 1% (11) 11% (79) 78% (557) 716Employ: Government — (0) 4% (4) 7% (9) — (0) 11% (13) 79% (98) 124Employ: Self-Employed 3% (7) 6% (12) 5% (10) 1% (3) 10% (21) 75% (156) 209Employ: Homemaker — (0) 5% (7) 1% (2) 2% (3) 8% (11) 83% (112) 135Employ: Retired — (2) 3% (16) — (2) — (1) 9% (43) 87% (429) 494Employ: Unemployed — (1) 1% (2) 2% (6) 5% (11) 6% (15) 85% (195) 229Employ: Other 1% (2) 1% (2) 1% (3) 3% (5) 18% (34) 76% (145) 189Military HH: Yes 1% (4) 2% (7) 2% (6) 1% (4) 7% (25) 87% (315) 362Military HH: No 2% (28) 4% (73) 3% (48) 2% (29) 11% (201) 79% (1458) 1837RD/WT: Right Direction 2% (13) 4% (31) 2% (20) 1% (8) 10% (89) 81% (695) 856RD/WT: Wrong Track 1% (19) 4% (49) 3% (34) 2% (26) 10% (137) 80% (1078) 1343Trump Job Approve 1% (11) 3% (30) 2% (21) 1% (13) 11% (97) 81% (749) 921Trump Job Disapprove 2% (21) 4% (50) 2% (28) 2% (21) 10% (119) 80% (941) 1179Trump Job Strongly Approve 2% (11) 3% (17) 1% (8) 1% (5) 12% (66) 80% (428) 534Trump Job Somewhat Approve — (1) 3% (13) 3% (13) 2% (8) 8% (31) 83% (321) 387Trump Job Somewhat Disapprove 1% (3) 5% (13) 4% (10) 3% (6) 10% (23) 77% (182) 237Trump Job Strongly Disapprove 2% (18) 4% (37) 2% (18) 2% (14) 10% (95) 81% (759) 942


368



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (32) 4% (80) 2% (54) 2% (33) 10% (226) 81% (1773) 2199Favorable of Trump 1% (13) 3% (31) 2% (21) 2% (15) 11% (102) 80% (734) 917Unfavorable of Trump 1% (17) 4% (48) 3% (32) 1% (16) 9% (109) 81% (929) 1151Very Favorable of Trump 1% (8) 4% (20) 2% (10) 1% (8) 13% (70) 79% (442) 558Somewhat Favorable of Trump 2% (6) 3% (11) 3% (11) 2% (7) 9% (33) 81% (292) 359Somewhat Unfavorable of Trump 1% (2) 6% (11) 3% (5) 2% (3) 7% (14) 81% (153) 188Very Unfavorable of Trump 2% (15) 4% (37) 3% (27) 1% (13) 10% (95) 81% (776) 963#1 Issue: Economy 1% (5) 3% (18) 3% (14) 1% (3) 10% (59) 82% (468) 568#1 Issue: Security 1% (5) 4% (20) 2% (10) 1% (6) 11% (57) 82% (435) 532#1 Issue: Health Care 2% (7) 4% (17) 2% (7) 1% (4) 11% (42) 80% (307) 384#1 Issue: Medicare / Social Security — (1) 3% (7) 2% (6) — (1) 8% (23) 86% (229) 267#1 Issue: Women’s Issues 1% (1) 8% (9) 2% (2) 5% (5) 9% (10) 76% (87) 115#1 Issue: Education 6% (6) 3% (3) 9% (9) 9% (8) 16% (15) 57% (53) 94#1 Issue: Energy 6% (7) 2% (2) 4% (5) 3% (3) 14% (16) 72% (87) 120#1 Issue: Other — (1) 2% (3) 1% (1) 2% (3) 3% (4) 91% (107) 1192018 House Vote: Democrat 2% (17) 5% (38) 2% (13) 1% (8) 10% (73) 80% (606) 7542018 House Vote: Republican 1% (8) 3% (23) 1% (9) 1% (9) 12% (82) 81% (548) 6802018 House Vote: Someone else — (0) 3% (3) 2% (1) 4% (3) 13% (11) 78% (64) 822016 Vote: Hillary Clinton 2% (16) 5% (34) 2% (13) 1% (6) 9% (64) 81% (574) 7062016 Vote: Donald Trump 1% (10) 4% (26) 2% (10) 1% (9) 11% (77) 81% (555) 6872016 Vote: Other 1% (2) 4% (5) 2% (2) — (1) 13% (18) 80% (111) 1382016 Vote: Didn’t Vote 1% (5) 2% (12) 4% (29) 3% (18) 10% (68) 80% (532) 663Voted in 2014: Yes 2% (23) 4% (52) 2% (23) 1% (14) 10% (128) 82% (1062) 1302Voted in 2014: No 1% (9) 3% (27) 3% (31) 2% (20) 11% (98) 79% (711) 8972012 Vote: Barack Obama 2% (15) 4% (37) 2% (14) 1% (11) 11% (89) 80% (671) 8362012 Vote: Mitt Romney 1% (5) 3% (14) 1% (6) 1% (3) 10% (49) 85% (431) 5082012 Vote: Other 2% (1) 3% (3) 2% (1) — (0) 11% (9) 83% (70) 842012 Vote: Didn’t Vote 1% (11) 3% (26) 4% (33) 3% (20) 10% (77) 78% (599) 766



369

Table HR10_14


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (32) 4% (80) 2% (54) 2% (33) 10% (226) 81% (1773) 21994-Region: Northeast 2% (9) 4% (14) 1% (6) 2% (8) 9% (36) 81% (320) 3934-Region: Midwest 2% (7) 5% (24) 2% (11) 1% (4) 8% (38) 82% (378) 4624-Region: South 1% (11) 3% (22) 3% (22) 1% (6) 12% (95) 81% (667) 8244-Region: West 1% (5) 4% (19) 3% (15) 3% (15) 11% (57) 78% (408) 520Watch TV: Every day 2% (22) 4% (46) 2% (22) 1% (15) 10% (105) 80% (827) 1037Watch TV: Several times per week 1% (6) 4% (19) 2% (8) 1% (3) 11% (58) 82% (430) 524Watch TV: About once per week — (1) 2% (4) 4% (7) 1% (2) 15% (25) 77% (127) 165Watch TV: Several times per month — (1) 2% (2) 5% (7) — (0) 7% (9) 86% (109) 127Watch TV: About once per month 1% (1) 6% (4) 10% (7) 5% (3) 9% (6) 69% (46) 67Watch TV: Less often than once per month — (0) 4% (3) 2% (1) 1% (1) 11% (9) 83% (65) 79Watch TV: Never 1% (2) 1% (2) 2% (3) 5% (10) 7% (14) 85% (169) 200Watch Movies: Every day 3% (11) 6% (20) 4% (13) 2% (8) 11% (37) 75% (265) 354Watch Movies: Several times per week 2% (13) 6% (33) 2% (13) 1% (9) 11% (67) 77% (458) 592Watch Movies: About once per week 1% (3) 2% (7) 1% (4) — (1) 13% (44) 83% (284) 344Watch Movies: Several times per month 1% (2) 2% (6) 7% (19) — (1) 7% (21) 83% (237) 287Watch Movies: About once per month 2% (3) 4% (8) 1% (1) 2% (4) 8% (15) 83% (157) 189Watch Movies: Less often than once per month 1% (1) 1% (2) — (0) — (0) 12% (26) 87% (188) 217Watch Movies: Never — (0) 1% (3) 2% (4) 5% (11) 7% (16) 85% (183) 216Watch Sporting Events: Every day 11% (13) 4% (5) 1% (2) — (0) 11% (14) 73% (91) 124Watch Sporting Events: Several times per week 1% (5) 8% (30) 3% (12) 2% (6) 11% (42) 75% (282) 378Watch Sporting Events: About once per week 1% (3) 4% (12) 3% (11) 2% (7) 14% (45) 76% (247) 326Watch Sporting Events: Several times per month — (1) 3% (5) 6% (10) 1% (1) 16% (27) 75% (131) 174Watch Sporting Events: About once per month 2% (2) 4% (6) — (1) 2% (3) 12% (18) 79% (112) 142Watch Sporting Events: Less often than once per month 1% (3) 3% (8) 3% (10) — (1) 10% (33) 83% (265) 320Watch Sporting Events: Never 1% (5) 2% (14) 1% (10) 2% (15) 6% (47) 88% (645) 735Cable TV: Currently subscribe 2% (19) 4% (39) 3% (26) 1% (11) 9% (90) 81% (777) 962Cable TV: Subscribed in past 1% (7) 4% (34) 3% (22) 1% (10) 10% (84) 81% (654) 812Cable TV: Never subscribed 1% (6) 2% (6) 2% (7) 3% (13) 12% (52) 80% (341) 425


370



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (32) 4% (80) 2% (54) 2% (33) 10% (226) 81% (1773) 2199Satellite TV: Currently subscribe 4% (17) 4% (18) 3% (16) 1% (5) 13% (64) 75% (354) 474Satellite TV: Subscribed in past 1% (4) 5% (26) 5% (27) 1% (9) 10% (59) 78% (453) 578Satellite TV: Never subscribed 1% (11) 3% (36) 1% (11) 2% (20) 9% (103) 84% (965) 1146Streaming Services: Currently subscribe 2% (32) 4% (57) 3% (43) 1% (15) 11% (149) 79% (1096) 1391Streaming Services: Subscribed in past — (0) 9% (17) 3% (5) 3% (6) 12% (22) 73% (138) 188Streaming Services: Never subscribed — (1) 1% (7) 1% (6) 2% (13) 9% (55) 87% (540) 620Film: An avid fan 3% (24) 6% (46) 4% (29) 2% (17) 12% (94) 73% (571) 781Film: A casual fan 1% (8) 3% (32) 1% (15) 1% (9) 10% (116) 85% (986) 1166Film: Not a fan — (0) 1% (2) 4% (10) 3% (7) 7% (17) 86% (216) 252Television: An avid fan 2% (20) 5% (55) 3% (38) 2% (20) 12% (134) 76% (869) 1137Television: A casual fan 1% (10) 2% (22) 2% (15) 1% (8) 9% (81) 85% (792) 929Television: Not a fan 1% (2) 2% (3) 1% (1) 4% (6) 8% (11) 83% (112) 134Music: An avid fan 3% (29) 5% (55) 2% (27) 2% (23) 12% (131) 77% (866) 1131Music: A casual fan — (3) 2% (23) 2% (23) 1% (7) 9% (82) 85% (804) 942Music: Not a fan — (0) 1% (1) 4% (5) 3% (3) 10% (13) 82% (104) 126Fashion: An avid fan 6% (16) 6% (18) 4% (12) 2% (6) 15% (43) 68% (200) 295Fashion: A casual fan 1% (11) 4% (41) 3% (25) 1% (13) 14% (126) 77% (713) 930Fashion: Not a fan — (5) 2% (21) 2% (17) 1% (14) 6% (57) 88% (860) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



371

Table HR10_15

Table HR10_15: Do you have a favorable or unfavorable impression of each of the following musicians?Rosalia

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (24) 3% (69) 2% (51) 2% (45) 11% (242) 80% (1767) 2199Gender: Male 1% (14) 4% (40) 3% (35) 3% (31) 11% (122) 77% (820) 1061Gender: Female 1% (10) 3% (30) 1% (16) 1% (14) 11% (120) 83% (947) 1138Age: 18-29 2% (8) 3% (14) 6% (27) 5% (22) 11% (48) 72% (307) 426Age: 30-44 2% (13) 6% (35) 2% (11) 2% (12) 13% (76) 75% (440) 587Age: 45-54 — (2) 2% (8) 2% (6) 2% (6) 11% (37) 83% (292) 351Age: 55-64 — (2) 1% (3) 1% (2) 1% (3) 11% (43) 87% (347) 400Age: 65+ — (0) 2% (9) 1% (4) — (2) 9% (39) 88% (382) 436Generation Z: 18-22 1% (2) 2% (4) 7% (12) 5% (9) 11% (17) 73% (117) 161Millennial: Age 23-38 2% (13) 5% (35) 4% (26) 3% (22) 11% (72) 74% (477) 645Generation X: Age 39-54 1% (7) 3% (19) 1% (7) 2% (10) 13% (71) 80% (443) 557Boomers: Age 55-73 — (2) 2% (12) 1% (7) 1% (4) 10% (73) 87% (630) 728PID: Dem (no lean) 2% (14) 5% (38) 1% (8) 4% (27) 11% (81) 78% (587) 754PID: Ind (no lean) — (2) 2% (16) 3% (24) 1% (11) 11% (79) 82% (587) 718PID: Rep (no lean) 1% (8) 2% (15) 3% (19) 1% (8) 11% (83) 82% (594) 727PID/Gender: DemMen 2% (6) 6% (19) 1% (4) 6% (22) 11% (40) 75% (263) 353PID/Gender: DemWomen 2% (9) 5% (19) 1% (4) 1% (5) 10% (41) 81% (323) 401PID/Gender: Ind Men — (2) 3% (10) 5% (17) 2% (6) 10% (34) 80% (268) 337PID/Gender: Ind Women — (0) 2% (6) 2% (7) 1% (5) 12% (45) 84% (319) 381PID/Gender: Rep Men 2% (6) 3% (10) 4% (14) 1% (4) 13% (48) 78% (289) 371PID/Gender: Rep Women — (1) 1% (5) 2% (5) 1% (4) 10% (35) 86% (305) 356Ideo: Liberal (1-3) 2% (11) 6% (34) 2% (11) 2% (13) 11% (66) 78% (474) 610Ideo: Moderate (4) 1% (6) 3% (14) 2% (11) 3% (17) 10% (53) 81% (438) 539Ideo: Conservative (5-7) 1% (7) 2% (16) 2% (15) 2% (13) 13% (94) 80% (596) 741Educ: < College 1% (19) 2% (36) 3% (39) 2% (33) 11% (164) 81% (1220) 1511Educ: Bachelors degree — (2) 4% (17) 2% (8) 3% (11) 11% (50) 80% (355) 444Educ: Post-grad 1% (2) 7% (17) 1% (3) 1% (2) 11% (27) 79% (192) 244Income: Under 50k 1% (17) 2% (30) 2% (25) 3% (32) 9% (115) 82% (1002) 1221Income: 50k-100k 1% (4) 3% (24) 3% (19) 2% (13) 14% (101) 77% (544) 705Income: 100k+ 1% (3) 6% (15) 2% (7) — (1) 9% (26) 81% (221) 272Ethnicity: White 1% (14) 3% (49) 2% (32) 1% (20) 11% (184) 83% (1422) 1721


372



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (24) 3% (69) 2% (51) 2% (45) 11% (242) 80% (1767) 2199Ethnicity: Hispanic 2% (8) 5% (18) 7% (26) 4% (15) 13% (44) 68% (239) 349Ethnicity: Afr. Am. 1% (3) 4% (12) 4% (11) 2% (7) 10% (28) 78% (214) 274Ethnicity: Other 3% (7) 4% (8) 4% (8) 9% (18) 15% (30) 65% (132) 204All Christian 1% (10) 4% (35) 3% (26) 1% (7) 11% (105) 81% (800) 984All Non-Christian 1% (1) 6% (6) — (0) 2% (2) 10% (9) 80% (72) 90Atheist 2% (2) 2% (3) 2% (2) 5% (6) 12% (13) 76% (82) 107Agnostic/Nothing in particular 1% (11) 3% (26) 2% (23) 3% (31) 11% (114) 80% (814) 1018Religious Non-Protestant/Catholic 1% (1) 7% (7) — (0) 2% (2) 9% (10) 81% (85) 105Evangelical 1% (4) 3% (18) 3% (19) 3% (20) 12% (69) 78% (458) 590Non-Evangelical 1% (7) 4% (28) 3% (21) 1% (6) 10% (77) 82% (643) 781Community: Urban 2% (10) 6% (31) 5% (26) 2% (14) 13% (72) 73% (409) 562Community: Suburban 1% (9) 2% (23) 1% (13) 2% (22) 11% (112) 82% (803) 981Community: Rural 1% (4) 2% (15) 2% (12) 2% (10) 9% (58) 85% (555) 655Employ: Private Sector 2% (15) 5% (36) 3% (20) 1% (8) 11% (77) 78% (560) 716Employ: Government — (0) 4% (5) 6% (7) 6% (7) 13% (16) 71% (89) 124Employ: Self-Employed 1% (3) 5% (10) 5% (10) 2% (4) 13% (28) 74% (154) 209Employ: Homemaker — (1) 2% (3) 2% (2) — (0) 9% (12) 87% (117) 135Employ: Retired — (2) 1% (6) 1% (5) 1% (4) 9% (43) 88% (435) 494Employ: Unemployed — (0) 1% (2) — (0) 3% (8) 10% (22) 86% (197) 229Employ: Other 1% (2) 2% (4) 2% (4) 3% (6) 15% (29) 76% (144) 189Military HH: Yes 1% (3) 2% (9) 1% (3) 2% (8) 10% (35) 84% (305) 362Military HH: No 1% (21) 3% (61) 3% (49) 2% (38) 11% (207) 80% (1463) 1837RD/WT: Right Direction 1% (9) 3% (24) 4% (32) 1% (10) 11% (96) 80% (683) 856RD/WT: Wrong Track 1% (14) 3% (45) 1% (19) 3% (35) 11% (146) 81% (1084) 1343Trump Job Approve 1% (9) 3% (23) 3% (31) 2% (15) 11% (105) 80% (737) 921Trump Job Disapprove 1% (14) 4% (45) 1% (14) 3% (31) 11% (130) 80% (944) 1179Trump Job Strongly Approve 2% (9) 2% (12) 4% (20) 1% (6) 11% (57) 81% (430) 534Trump Job Somewhat Approve — (1) 3% (11) 3% (11) 2% (9) 12% (48) 79% (307) 387Trump Job Somewhat Disapprove 3% (7) 2% (6) 2% (5) 3% (7) 11% (26) 78% (186) 237Trump Job Strongly Disapprove 1% (8) 4% (39) 1% (10) 2% (23) 11% (104) 80% (758) 942



373

Table HR10_15


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (24) 3% (69) 2% (51) 2% (45) 11% (242) 80% (1767) 2199Favorable of Trump 1% (9) 3% (27) 4% (35) 2% (15) 11% (101) 80% (730) 917Unfavorable of Trump 1% (14) 3% (40) 1% (17) 3% (29) 11% (122) 81% (929) 1151Very Favorable of Trump 2% (9) 3% (15) 3% (17) 1% (7) 11% (59) 81% (451) 558Somewhat Favorable of Trump — (1) 3% (12) 5% (18) 2% (8) 12% (42) 78% (279) 359Somewhat Unfavorable of Trump 2% (3) 1% (2) 3% (5) 3% (6) 9% (17) 82% (154) 188Very Unfavorable of Trump 1% (11) 4% (38) 1% (12) 2% (23) 11% (105) 80% (775) 963#1 Issue: Economy 1% (3) 4% (23) 4% (22) 2% (12) 10% (60) 79% (449) 568#1 Issue: Security 1% (5) 2% (11) 2% (10) 1% (7) 12% (63) 82% (435) 532#1 Issue: Health Care 1% (6) 3% (13) 2% (7) 1% (4) 11% (41) 82% (313) 384#1 Issue: Medicare / Social Security — (1) 1% (3) 3% (7) 1% (3) 8% (22) 87% (231) 267#1 Issue: Women’s Issues 2% (2) 7% (8) 1% (1) 2% (2) 10% (11) 78% (90) 115#1 Issue: Education 2% (2) 7% (7) — (0) 11% (11) 21% (19) 58% (55) 94#1 Issue: Energy 4% (5) 3% (4) 1% (1) 4% (4) 15% (18) 73% (88) 120#1 Issue: Other — (0) 1% (1) 2% (2) 3% (3) 6% (7) 89% (105) 1192018 House Vote: Democrat 1% (10) 5% (37) 1% (8) 2% (17) 10% (79) 80% (603) 7542018 House Vote: Republican 1% (7) 3% (18) 3% (20) 2% (11) 11% (77) 80% (547) 6802018 House Vote: Someone else — (0) — (0) 4% (4) — (0) 10% (8) 86% (71) 822016 Vote: Hillary Clinton 2% (11) 5% (33) 1% (7) 1% (6) 10% (74) 81% (576) 7062016 Vote: Donald Trump 1% (9) 3% (20) 2% (14) 1% (10) 11% (76) 81% (558) 6872016 Vote: Other — (1) 1% (2) 1% (1) 1% (1) 13% (18) 83% (115) 1382016 Vote: Didn’t Vote — (2) 2% (14) 4% (28) 4% (28) 11% (74) 78% (516) 663Voted in 2014: Yes 1% (16) 3% (45) 1% (19) 1% (12) 10% (135) 83% (1076) 1302Voted in 2014: No 1% (8) 3% (25) 4% (32) 4% (34) 12% (107) 77% (691) 8972012 Vote: Barack Obama 1% (12) 3% (29) 2% (16) 1% (7) 10% (87) 82% (686) 8362012 Vote: Mitt Romney 1% (3) 3% (15) 2% (8) 1% (5) 11% (54) 83% (424) 5082012 Vote: Other — (0) — (0) 1% (1) 2% (1) 12% (10) 85% (71) 842012 Vote: Didn’t Vote 1% (9) 3% (25) 3% (26) 4% (33) 12% (91) 76% (583) 766


374



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (24) 3% (69) 2% (51) 2% (45) 11% (242) 80% (1767) 21994-Region: Northeast 1% (4) 6% (23) 2% (6) 1% (6) 10% (41) 80% (314) 3934-Region: Midwest 1% (6) 3% (16) 2% (9) 1% (6) 9% (40) 83% (386) 4624-Region: South 1% (12) 2% (15) 3% (24) 1% (11) 11% (94) 81% (667) 8244-Region: West — (2) 3% (15) 2% (12) 4% (23) 13% (68) 77% (400) 520Watch TV: Every day 2% (20) 4% (42) 2% (21) 2% (17) 10% (104) 80% (832) 1037Watch TV: Several times per week 1% (3) 3% (15) 1% (6) 1% (3) 12% (65) 82% (432) 524Watch TV: About once per week — (0) 3% (5) 8% (14) 3% (6) 9% (14) 77% (127) 165Watch TV: Several times per month — (0) 2% (3) 3% (4) — (0) 17% (22) 77% (98) 127Watch TV: About once per month — (0) 1% (0) 1% (1) 14% (10) 14% (10) 70% (47) 67Watch TV: Less often than once per month — (0) 2% (1) 1% (1) 2% (2) 9% (7) 86% (68) 79Watch TV: Never — (0) 2% (3) 3% (5) 4% (9) 10% (20) 82% (163) 200Watch Movies: Every day 4% (13) 5% (19) 3% (11) 2% (8) 12% (42) 74% (261) 354Watch Movies: Several times per week 1% (5) 5% (29) 3% (18) 1% (5) 11% (63) 80% (472) 592Watch Movies: About once per week 1% (4) 2% (5) 1% (3) 1% (4) 13% (46) 82% (282) 344Watch Movies: Several times per month — (0) 3% (8) 4% (10) 3% (8) 13% (38) 77% (222) 287Watch Movies: About once per month — (0) 2% (4) — (0) 2% (4) 12% (22) 84% (159) 189Watch Movies: Less often than once per month 1% (2) 1% (3) 1% (3) 3% (7) 6% (13) 87% (189) 217Watch Movies: Never — (0) — (1) 2% (5) 4% (9) 8% (18) 85% (183) 216Watch Sporting Events: Every day 10% (13) 3% (4) 5% (7) 5% (6) 8% (10) 68% (84) 124Watch Sporting Events: Several times per week 2% (6) 5% (20) 2% (8) 2% (9) 12% (47) 76% (288) 378Watch Sporting Events: About once per week — (1) 5% (17) 4% (13) 2% (6) 13% (42) 76% (248) 326Watch Sporting Events: Several times per month — (0) 3% (6) 1% (1) 5% (8) 15% (27) 76% (133) 174Watch Sporting Events: About once per month 1% (1) 4% (6) 3% (4) 2% (3) 13% (18) 78% (111) 142Watch Sporting Events: Less often than once per month — (1) 2% (5) 4% (11) 1% (3) 12% (40) 81% (261) 320Watch Sporting Events: Never — (2) 2% (11) 1% (8) 2% (12) 8% (59) 87% (643) 735Cable TV: Currently subscribe 1% (14) 4% (35) 2% (24) 1% (14) 10% (99) 81% (776) 962Cable TV: Subscribed in past 1% (7) 3% (24) 3% (21) 2% (14) 11% (87) 81% (658) 812Cable TV: Never subscribed 1% (3) 2% (10) 1% (6) 4% (17) 13% (56) 78% (334) 425



375

Table HR10_15


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (24) 3% (69) 2% (51) 2% (45) 11% (242) 80% (1767) 2199Satellite TV: Currently subscribe 2% (11) 4% (21) 3% (15) 3% (12) 12% (59) 75% (356) 474Satellite TV: Subscribed in past 1% (5) 3% (19) 4% (22) 2% (10) 11% (65) 79% (458) 578Satellite TV: Never subscribed 1% (8) 3% (29) 1% (15) 2% (23) 10% (118) 83% (954) 1146Streaming Services: Currently subscribe 1% (19) 4% (52) 3% (36) 2% (24) 12% (165) 79% (1095) 1391Streaming Services: Subscribed in past 1% (2) 5% (9) 2% (4) 3% (5) 12% (22) 78% (146) 188Streaming Services: Never subscribed — (2) 1% (9) 2% (11) 3% (16) 9% (55) 85% (526) 620Film: An avid fan 2% (17) 6% (43) 3% (23) 4% (27) 12% (93) 74% (578) 781Film: A casual fan 1% (6) 2% (24) 2% (18) 1% (13) 11% (131) 84% (974) 1166Film: Not a fan — (1) 1% (2) 4% (10) 2% (5) 7% (18) 85% (215) 252Television: An avid fan 2% (18) 4% (46) 3% (33) 3% (33) 12% (131) 77% (875) 1137Television: A casual fan 1% (6) 2% (21) 2% (16) 1% (7) 10% (96) 84% (783) 929Television: Not a fan — (0) 2% (3) 2% (2) 4% (5) 11% (15) 81% (109) 134Music: An avid fan 2% (22) 5% (52) 2% (26) 2% (24) 11% (123) 78% (884) 1131Music: A casual fan — (2) 2% (15) 2% (19) 2% (19) 12% (109) 83% (779) 942Music: Not a fan — (0) 2% (2) 5% (6) 2% (3) 9% (11) 83% (104) 126Fashion: An avid fan 5% (15) 8% (25) 4% (12) 3% (8) 16% (47) 64% (188) 295Fashion: A casual fan 1% (6) 4% (34) 2% (22) 3% (26) 14% (128) 77% (715) 930Fashion: Not a fan — (2) 1% (11) 2% (17) 1% (12) 7% (67) 89% (865) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


376


Table HR10_16: Do you have a favorable or unfavorable impression of each of the following musicians?Tank and the Bangas

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (27) 2% (53) 2% (43) 2% (34) 8% (182) 85% (1861) 2199Gender: Male 1% (15) 3% (37) 3% (29) 2% (19) 9% (95) 82% (867) 1061Gender: Female 1% (11) 1% (16) 1% (14) 1% (15) 8% (86) 87% (995) 1138Age: 18-29 2% (8) 2% (10) 6% (25) 4% (18) 6% (27) 79% (338) 426Age: 30-44 2% (14) 4% (25) 2% (9) 1% (7) 12% (67) 79% (465) 587Age: 45-54 1% (3) 2% (7) 2% (5) 2% (5) 8% (29) 86% (302) 351Age: 55-64 — (2) 1% (4) — (2) 1% (3) 7% (30) 90% (359) 400Age: 65+ — (0) 2% (8) — (2) — (0) 7% (29) 91% (398) 436Generation Z: 18-22 — (1) 2% (3) 8% (13) 5% (9) 8% (12) 77% (123) 161Millennial: Age 23-38 2% (15) 3% (21) 3% (21) 3% (16) 8% (51) 81% (521) 645Generation X: Age 39-54 2% (9) 3% (17) 1% (6) 1% (5) 11% (60) 83% (461) 557Boomers: Age 55-73 — (2) 2% (12) — (3) — (3) 7% (51) 90% (657) 728PID: Dem (no lean) 2% (16) 4% (27) 1% (6) 2% (14) 8% (58) 84% (633) 754PID: Ind (no lean) 1% (6) 1% (8) 3% (23) 2% (14) 9% (64) 84% (604) 718PID: Rep (no lean) 1% (4) 2% (18) 2% (14) 1% (6) 8% (61) 86% (624) 727PID/Gender: DemMen 2% (8) 6% (21) 1% (3) 3% (10) 7% (25) 81% (288) 353PID/Gender: DemWomen 2% (8) 2% (7) 1% (3) 1% (4) 8% (33) 86% (345) 401PID/Gender: Ind Men 1% (3) 1% (5) 5% (15) 1% (4) 9% (32) 82% (278) 337PID/Gender: Ind Women 1% (3) 1% (3) 2% (7) 3% (10) 8% (32) 86% (326) 381PID/Gender: Rep Men 1% (4) 3% (11) 3% (11) 1% (5) 10% (39) 81% (301) 371PID/Gender: Rep Women — (0) 2% (7) 1% (3) — (1) 6% (22) 91% (323) 356Ideo: Liberal (1-3) 2% (14) 4% (27) 2% (11) 1% (7) 8% (48) 82% (502) 610Ideo: Moderate (4) 1% (5) 2% (12) 2% (9) 2% (10) 9% (49) 84% (454) 539Ideo: Conservative (5-7) 1% (7) 2% (13) 2% (14) 1% (10) 9% (66) 85% (632) 741Educ: < College 1% (15) 2% (26) 2% (34) 2% (26) 8% (124) 85% (1287) 1511Educ: Bachelors degree 1% (5) 2% (8) 1% (6) 2% (8) 9% (40) 85% (377) 444Educ: Post-grad 3% (7) 8% (19) 1% (3) — (0) 7% (17) 81% (198) 244Income: Under 50k 1% (16) 2% (20) 2% (21) 2% (27) 7% (86) 86% (1052) 1221Income: 50k-100k 1% (4) 3% (25) 3% (20) 1% (7) 10% (70) 82% (580) 705Income: 100k+ 2% (7) 3% (8) 1% (2) — (0) 10% (26) 84% (230) 272Ethnicity: White 1% (15) 2% (38) 2% (27) 1% (14) 9% (147) 86% (1482) 1721



377

Table HR10_16


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (27) 2% (53) 2% (43) 2% (34) 8% (182) 85% (1861) 2199Ethnicity: Hispanic 1% (3) 3% (11) 7% (23) 4% (15) 9% (31) 76% (267) 349Ethnicity: Afr. Am. 4% (11) 4% (12) 3% (9) 1% (4) 7% (19) 80% (219) 274Ethnicity: Other — (1) 2% (4) 4% (8) 8% (16) 8% (16) 79% (160) 204All Christian 1% (11) 2% (24) 2% (19) — (2) 8% (76) 87% (852) 984All Non-Christian 4% (4) 5% (4) — (0) 2% (1) 6% (5) 84% (75) 90Atheist 1% (1) 4% (5) 4% (4) 5% (6) 6% (6) 81% (87) 107Agnostic/Nothing in particular 1% (12) 2% (20) 2% (20) 2% (24) 9% (94) 83% (848) 1018Religious Non-Protestant/Catholic 3% (4) 4% (4) — (0) 1% (1) 5% (5) 86% (90) 105Evangelical 2% (14) 2% (12) 3% (18) 1% (7) 10% (62) 81% (477) 590Non-Evangelical 1% (7) 3% (21) 2% (13) 1% (10) 8% (60) 86% (669) 781Community: Urban 2% (12) 3% (18) 4% (21) 2% (11) 10% (57) 79% (445) 562Community: Suburban 1% (7) 2% (23) 1% (12) 1% (15) 9% (84) 86% (840) 981Community: Rural 1% (7) 2% (12) 2% (10) 1% (8) 6% (41) 88% (576) 655Employ: Private Sector 1% (11) 4% (30) 2% (17) 1% (4) 8% (58) 83% (596) 716Employ: Government 3% (3) 3% (3) 5% (7) 2% (3) 8% (10) 79% (98) 124Employ: Self-Employed 3% (5) 4% (9) 4% (9) 3% (6) 13% (27) 73% (152) 209Employ: Homemaker 2% (3) — (0) 2% (3) 1% (2) 5% (6) 90% (122) 135Employ: Retired — (1) 1% (5) — (1) 1% (4) 6% (31) 92% (452) 494Employ: Unemployed — (0) — (1) 2% (4) 2% (5) 5% (12) 90% (206) 229Employ: Other 1% (2) — (1) 1% (2) 1% (2) 15% (28) 82% (155) 189Military HH: Yes 1% (2) 3% (11) 2% (7) 1% (4) 8% (29) 86% (310) 362Military HH: No 1% (25) 2% (42) 2% (36) 2% (30) 8% (152) 84% (1552) 1837RD/WT: Right Direction 1% (7) 3% (24) 3% (25) 1% (9) 9% (74) 84% (715) 856RD/WT: Wrong Track 1% (19) 2% (28) 1% (18) 2% (25) 8% (107) 85% (1146) 1343Trump Job Approve 1% (5) 3% (23) 3% (25) 1% (13) 9% (81) 84% (774) 921Trump Job Disapprove 2% (21) 2% (29) 1% (18) 1% (17) 8% (98) 85% (996) 1179Trump Job Strongly Approve 1% (5) 2% (12) 2% (13) 1% (7) 9% (47) 84% (450) 534Trump Job Somewhat Approve — (0) 3% (11) 3% (12) 2% (6) 9% (34) 84% (324) 387Trump Job Somewhat Disapprove 2% (4) 1% (1) 3% (8) 2% (6) 9% (21) 83% (196) 237Trump Job Strongly Disapprove 2% (17) 3% (28) 1% (9) 1% (11) 8% (76) 85% (800) 942


378



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (27) 2% (53) 2% (43) 2% (34) 8% (182) 85% (1861) 2199Favorable of Trump 1% (6) 3% (27) 3% (26) 1% (13) 9% (78) 84% (767) 917Unfavorable of Trump 2% (21) 2% (23) 1% (14) 2% (20) 8% (92) 85% (982) 1151Very Favorable of Trump 1% (6) 3% (17) 2% (10) 1% (5) 9% (50) 84% (471) 558Somewhat Favorable of Trump — (0) 3% (10) 5% (17) 2% (8) 8% (29) 82% (296) 359Somewhat Unfavorable of Trump 1% (1) 1% (2) 3% (7) 2% (4) 5% (10) 88% (165) 188Very Unfavorable of Trump 2% (20) 2% (21) 1% (7) 2% (16) 8% (82) 85% (817) 963#1 Issue: Economy 2% (10) 2% (10) 3% (19) 1% (3) 6% (34) 87% (492) 568#1 Issue: Security — (2) 3% (15) 2% (10) 2% (8) 10% (53) 84% (444) 532#1 Issue: Health Care 1% (3) 2% (8) 1% (3) 1% (2) 10% (39) 86% (329) 384#1 Issue: Medicare / Social Security 1% (3) 1% (3) — (0) 2% (5) 6% (16) 90% (239) 267#1 Issue: Women’s Issues 1% (1) 3% (3) — (0) 2% (2) 8% (9) 86% (99) 115#1 Issue: Education 4% (3) 9% (8) 5% (4) 10% (10) 16% (15) 57% (53) 94#1 Issue: Energy 3% (3) 3% (4) 2% (3) 1% (1) 11% (13) 80% (97) 120#1 Issue: Other 1% (1) 1% (1) 3% (3) 2% (3) 2% (3) 91% (107) 1192018 House Vote: Democrat 3% (20) 3% (24) 1% (4) 1% (7) 8% (58) 85% (642) 7542018 House Vote: Republican 1% (5) 3% (17) 2% (15) 1% (10) 9% (58) 85% (574) 6802018 House Vote: Someone else — (0) — (0) 2% (1) — (0) 13% (11) 85% (70) 822016 Vote: Hillary Clinton 2% (17) 3% (23) 1% (6) 1% (4) 8% (57) 85% (600) 7062016 Vote: Donald Trump 1% (5) 3% (18) 1% (10) 1% (8) 9% (62) 85% (584) 6872016 Vote: Other 2% (3) 2% (2) 2% (2) — (0) 7% (10) 87% (121) 1382016 Vote: Didn’t Vote — (1) 1% (10) 4% (25) 3% (21) 8% (54) 83% (554) 663Voted in 2014: Yes 2% (23) 3% (38) 1% (13) 1% (10) 8% (108) 85% (1109) 1302Voted in 2014: No — (4) 2% (14) 3% (29) 3% (24) 8% (74) 84% (752) 8972012 Vote: Barack Obama 2% (18) 3% (24) 1% (11) 1% (9) 8% (71) 84% (703) 8362012 Vote: Mitt Romney 1% (3) 2% (10) 1% (7) — (0) 8% (38) 89% (450) 5082012 Vote: Other — (0) — (0) 3% (3) 2% (2) 10% (8) 85% (72) 842012 Vote: Didn’t Vote 1% (5) 2% (17) 3% (22) 3% (22) 8% (64) 83% (635) 766



379

Table HR10_16


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (27) 2% (53) 2% (43) 2% (34) 8% (182) 85% (1861) 21994-Region: Northeast 1% (4) 4% (17) 1% (4) 1% (3) 9% (35) 84% (331) 3934-Region: Midwest 3% (14) 1% (5) 2% (9) 1% (5) 7% (31) 86% (398) 4624-Region: South 1% (7) 2% (17) 3% (22) 1% (10) 9% (76) 84% (692) 8244-Region: West — (2) 3% (13) 2% (9) 3% (15) 8% (40) 85% (441) 520Watch TV: Every day 2% (18) 3% (32) 1% (15) 1% (12) 8% (80) 85% (880) 1037Watch TV: Several times per week 1% (8) 2% (12) 1% (6) — (1) 9% (48) 86% (450) 524Watch TV: About once per week — (0) 2% (3) 4% (7) 6% (9) 9% (14) 80% (132) 165Watch TV: Several times per month — (0) 2% (2) 7% (8) — (0) 9% (11) 82% (105) 127Watch TV: About once per month — (0) 3% (2) 4% (2) 12% (8) 13% (9) 69% (46) 67Watch TV: Less often than once per month — (0) — (0) — (0) — (0) 7% (5) 93% (74) 79Watch TV: Never — (1) 1% (2) 2% (5) 1% (3) 7% (14) 88% (175) 200Watch Movies: Every day 3% (11) 4% (12) 3% (12) 3% (9) 10% (35) 78% (275) 354Watch Movies: Several times per week 2% (11) 3% (19) 2% (13) 1% (4) 9% (55) 83% (491) 592Watch Movies: About once per week 1% (3) 3% (9) 1% (3) 2% (5) 8% (28) 86% (294) 344Watch Movies: Several times per month — (1) 2% (5) 3% (9) 4% (10) 6% (18) 85% (244) 287Watch Movies: About once per month — (0) 2% (5) 1% (3) 1% (2) 7% (14) 88% (167) 189Watch Movies: Less often than once per month — (0) 1% (1) 1% (1) — (0) 8% (17) 91% (198) 217Watch Movies: Never — (1) 1% (2) 1% (3) 1% (3) 7% (15) 89% (193) 216Watch Sporting Events: Every day 7% (9) 5% (7) 4% (5) — (0) 6% (7) 78% (97) 124Watch Sporting Events: Several times per week 2% (6) 5% (20) 2% (6) 2% (8) 10% (36) 79% (300) 378Watch Sporting Events: About once per week 2% (6) 3% (11) 3% (10) 1% (3) 11% (35) 80% (260) 326Watch Sporting Events: Several times per month — (0) 3% (5) 3% (6) 4% (8) 8% (15) 81% (141) 174Watch Sporting Events: About once per month 1% (1) 3% (5) 3% (4) — (1) 13% (18) 80% (113) 142Watch Sporting Events: Less often than once per month 1% (3) 1% (2) 2% (5) 2% (6) 7% (24) 87% (280) 320Watch Sporting Events: Never — (1) 1% (4) 1% (7) 1% (7) 6% (46) 91% (670) 735Cable TV: Currently subscribe 2% (14) 3% (29) 2% (23) 1% (11) 8% (78) 84% (807) 962Cable TV: Subscribed in past 1% (11) 2% (16) 2% (19) 2% (16) 8% (62) 85% (689) 812Cable TV: Never subscribed — (1) 2% (8) — (2) 2% (7) 10% (41) 86% (366) 425


380



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (27) 2% (53) 2% (43) 2% (34) 8% (182) 85% (1861) 2199Satellite TV: Currently subscribe 2% (10) 5% (25) 3% (14) 2% (9) 9% (43) 79% (374) 474Satellite TV: Subscribed in past 2% (10) 2% (11) 4% (24) 3% (15) 7% (41) 83% (478) 578Satellite TV: Never subscribed 1% (6) 1% (17) — (5) 1% (10) 9% (98) 88% (1010) 1146Streaming Services: Currently subscribe 1% (21) 3% (42) 2% (29) 2% (24) 9% (129) 82% (1147) 1391Streaming Services: Subscribed in past 2% (3) 3% (5) 6% (11) 1% (2) 8% (14) 81% (152) 188Streaming Services: Never subscribed — (3) 1% (6) — (3) 1% (7) 6% (38) 91% (563) 620Film: An avid fan 2% (18) 3% (26) 2% (16) 2% (18) 11% (87) 79% (615) 781Film: A casual fan 1% (8) 2% (26) 2% (21) — (4) 7% (80) 88% (1027) 1166Film: Not a fan — (0) — (1) 2% (6) 5% (11) 6% (14) 87% (219) 252Television: An avid fan 2% (19) 3% (37) 1% (17) 2% (21) 9% (105) 82% (937) 1137Television: A casual fan 1% (7) 1% (14) 3% (25) 1% (6) 7% (66) 87% (811) 929Television: Not a fan — (0) 1% (2) 1% (1) 5% (7) 8% (11) 85% (113) 134Music: An avid fan 2% (24) 3% (38) 2% (22) 1% (14) 10% (116) 81% (917) 1131Music: A casual fan — (3) 1% (14) 2% (17) 2% (16) 6% (58) 89% (835) 942Music: Not a fan — (0) 1% (1) 3% (4) 3% (3) 7% (8) 87% (110) 126Fashion: An avid fan 6% (17) 4% (13) 2% (7) 3% (7) 15% (44) 70% (208) 295Fashion: A casual fan 1% (7) 4% (33) 3% (26) 2% (15) 10% (92) 81% (757) 930Fashion: Not a fan — (2) 1% (8) 1% (10) 1% (11) 5% (46) 92% (896) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



381

Table HR10_17

Table HR10_17: Do you have a favorable or unfavorable impression of each of the following musicians?Yola

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (20) 3% (55) 3% (55) 2% (39) 11% (233) 82% (1796) 2199Gender: Male 1% (13) 3% (34) 3% (35) 2% (23) 13% (138) 77% (818) 1061Gender: Female 1% (7) 2% (21) 2% (20) 1% (16) 8% (95) 86% (979) 1138Age: 18-29 1% (4) 2% (9) 6% (24) 4% (19) 9% (38) 78% (332) 426Age: 30-44 2% (14) 5% (27) 3% (17) 2% (14) 12% (73) 76% (443) 587Age: 45-54 — (1) 2% (7) 2% (8) 1% (3) 11% (37) 84% (296) 351Age: 55-64 — (1) 1% (5) 1% (5) 1% (2) 11% (46) 85% (340) 400Age: 65+ — (1) 2% (7) — (2) — (1) 9% (40) 89% (386) 436Generation Z: 18-22 — (0) 3% (4) 8% (13) 7% (11) 8% (12) 75% (121) 161Millennial: Age 23-38 1% (8) 4% (23) 4% (24) 3% (19) 11% (71) 77% (499) 645Generation X: Age 39-54 2% (10) 3% (16) 2% (11) 1% (6) 12% (65) 81% (450) 557Boomers: Age 55-73 — (2) 2% (12) 1% (7) — (2) 10% (75) 87% (630) 728PID: Dem (no lean) 2% (15) 4% (29) 1% (10) 2% (17) 10% (72) 81% (610) 754PID: Ind (no lean) — (3) 2% (12) 4% (26) 2% (14) 11% (80) 81% (583) 718PID: Rep (no lean) — (2) 2% (14) 3% (19) 1% (8) 11% (81) 83% (603) 727PID/Gender: DemMen 3% (9) 5% (18) 2% (6) 3% (12) 10% (37) 77% (272) 353PID/Gender: DemWomen 1% (6) 3% (12) 1% (4) 1% (6) 9% (36) 84% (338) 401PID/Gender: Ind Men — (2) 2% (6) 4% (14) 2% (7) 17% (56) 75% (252) 337PID/Gender: Ind Women — (1) 1% (6) 3% (12) 2% (6) 6% (24) 87% (332) 381PID/Gender: Rep Men 1% (2) 3% (11) 4% (14) 1% (4) 12% (45) 79% (294) 371PID/Gender: Rep Women — (0) 1% (4) 1% (5) 1% (3) 10% (36) 87% (308) 356Ideo: Liberal (1-3) 1% (7) 5% (30) 2% (14) 1% (4) 10% (58) 81% (497) 610Ideo: Moderate (4) 1% (8) 2% (10) 2% (12) 3% (14) 13% (70) 79% (424) 539Ideo: Conservative (5-7) 1% (5) 2% (14) 2% (17) 2% (14) 11% (81) 82% (611) 741Educ: < College 1% (11) 2% (33) 3% (39) 2% (27) 10% (151) 83% (1250) 1511Educ: Bachelors degree 1% (3) 1% (5) 3% (12) 2% (10) 12% (54) 81% (358) 444Educ: Post-grad 2% (6) 7% (17) 1% (3) 1% (1) 12% (29) 77% (187) 244Income: Under 50k 1% (12) 2% (28) 2% (25) 2% (29) 9% (107) 84% (1021) 1221Income: 50k-100k 1% (5) 2% (17) 4% (26) 1% (6) 14% (97) 79% (554) 705Income: 100k+ 1% (3) 4% (11) 1% (4) 1% (3) 11% (30) 81% (222) 272Ethnicity: White 1% (10) 2% (37) 2% (38) 1% (18) 11% (186) 83% (1432) 1721


382



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (20) 3% (55) 3% (55) 2% (39) 11% (233) 82% (1796) 2199Ethnicity: Hispanic 2% (6) 4% (13) 7% (25) 3% (10) 10% (34) 75% (261) 349Ethnicity: Afr. Am. 2% (7) 4% (12) 3% (7) 3% (9) 7% (20) 80% (220) 274Ethnicity: Other 2% (3) 3% (6) 5% (10) 6% (12) 14% (28) 71% (144) 204All Christian 1% (11) 2% (20) 2% (25) 1% (9) 11% (106) 83% (814) 984All Non-Christian 3% (2) 6% (6) 1% (1) 1% (1) 8% (8) 80% (71) 90Atheist 1% (1) 6% (6) 3% (3) 5% (6) 3% (3) 82% (89) 107Agnostic/Nothing in particular 1% (6) 2% (24) 3% (27) 2% (23) 11% (117) 81% (822) 1018Religious Non-Protestant/Catholic 2% (2) 5% (6) 1% (1) 1% (1) 10% (10) 80% (84) 105Evangelical 1% (5) 3% (18) 3% (20) 3% (17) 13% (78) 77% (452) 590Non-Evangelical 1% (8) 2% (13) 3% (20) 1% (9) 9% (74) 84% (656) 781Community: Urban 1% (8) 3% (18) 5% (26) 1% (7) 13% (73) 77% (431) 562Community: Suburban 1% (8) 2% (23) 1% (12) 3% (25) 11% (109) 82% (804) 981Community: Rural 1% (4) 2% (15) 3% (17) 1% (7) 8% (51) 86% (561) 655Employ: Private Sector 2% (13) 3% (22) 4% (30) 1% (9) 11% (81) 78% (562) 716Employ: Government 1% (1) 1% (2) 7% (9) 2% (3) 14% (18) 74% (93) 124Employ: Self-Employed 1% (3) 6% (13) 3% (7) 2% (4) 11% (23) 76% (159) 209Employ: Homemaker — (0) 3% (4) 1% (1) 1% (1) 9% (13) 86% (115) 135Employ: Retired — (1) 1% (5) — (2) — (2) 10% (51) 88% (434) 494Employ: Unemployed — (0) — (1) 1% (3) 4% (9) 8% (17) 87% (198) 229Employ: Other 1% (2) 3% (5) — (1) 3% (5) 13% (25) 80% (152) 189Military HH: Yes 1% (4) 3% (10) 2% (8) 1% (4) 10% (36) 83% (301) 362Military HH: No 1% (16) 2% (46) 3% (48) 2% (35) 11% (198) 81% (1496) 1837RD/WT: Right Direction 1% (6) 2% (20) 3% (29) 1% (12) 11% (95) 81% (694) 856RD/WT: Wrong Track 1% (14) 3% (35) 2% (27) 2% (27) 10% (139) 82% (1102) 1343Trump Job Approve 1% (5) 2% (20) 3% (29) 2% (16) 11% (101) 81% (750) 921Trump Job Disapprove 1% (15) 3% (35) 2% (21) 2% (22) 11% (130) 81% (956) 1179Trump Job Strongly Approve 1% (5) 2% (11) 3% (17) 1% (6) 11% (56) 82% (438) 534Trump Job Somewhat Approve — (0) 2% (9) 3% (11) 2% (9) 12% (45) 81% (312) 387Trump Job Somewhat Disapprove 2% (4) 3% (6) 3% (8) 2% (4) 12% (27) 79% (187) 237Trump Job Strongly Disapprove 1% (10) 3% (29) 1% (13) 2% (18) 11% (102) 82% (768) 942



383

Table HR10_17


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (20) 3% (55) 3% (55) 2% (39) 11% (233) 82% (1796) 2199Favorable of Trump 1% (7) 2% (20) 3% (29) 2% (16) 10% (94) 82% (751) 917Unfavorable of Trump 1% (13) 3% (31) 2% (24) 2% (19) 11% (129) 81% (935) 1151Very Favorable of Trump 1% (5) 2% (13) 2% (11) 1% (8) 10% (58) 83% (462) 558Somewhat Favorable of Trump 1% (2) 2% (8) 5% (18) 2% (8) 10% (35) 80% (289) 359Somewhat Unfavorable of Trump 1% (2) 1% (1) 4% (7) 2% (4) 14% (26) 79% (148) 188Very Unfavorable of Trump 1% (11) 3% (30) 2% (17) 2% (15) 11% (102) 82% (788) 963#1 Issue: Economy 1% (4) 2% (13) 4% (24) 1% (7) 11% (60) 81% (460) 568#1 Issue: Security 1% (4) 2% (12) 2% (10) 2% (9) 12% (62) 82% (436) 532#1 Issue: Health Care — (1) 3% (13) 2% (6) 1% (5) 13% (51) 80% (307) 384#1 Issue: Medicare / Social Security — (0) 1% (4) 2% (5) — (1) 7% (18) 90% (239) 267#1 Issue: Women’s Issues 1% (1) 2% (2) 3% (3) 1% (2) 10% (11) 83% (96) 115#1 Issue: Education 6% (5) 7% (6) 3% (3) 11% (10) 11% (10) 63% (59) 94#1 Issue: Energy 4% (5) 4% (4) 1% (2) 2% (3) 10% (12) 78% (94) 120#1 Issue: Other — (0) 1% (1) 2% (2) 3% (3) 7% (8) 88% (104) 1192018 House Vote: Democrat 2% (12) 5% (34) 1% (11) 1% (7) 11% (83) 80% (606) 7542018 House Vote: Republican — (2) 2% (16) 3% (19) 2% (11) 12% (79) 81% (552) 6802018 House Vote: Someone else — (0) 1% (1) 2% (1) — (0) 15% (12) 83% (68) 822016 Vote: Hillary Clinton 2% (13) 4% (30) 1% (7) 1% (6) 11% (76) 81% (575) 7062016 Vote: Donald Trump — (3) 3% (18) 2% (14) 2% (11) 10% (69) 83% (572) 6872016 Vote: Other 1% (1) 2% (2) 3% (5) — (1) 14% (20) 79% (110) 1382016 Vote: Didn’t Vote — (3) 1% (5) 4% (30) 3% (21) 10% (69) 81% (536) 663Voted in 2014: Yes 1% (13) 4% (46) 2% (21) 1% (12) 11% (142) 82% (1067) 1302Voted in 2014: No 1% (7) 1% (10) 4% (34) 3% (26) 10% (92) 81% (729) 8972012 Vote: Barack Obama 1% (11) 4% (32) 2% (17) 1% (8) 11% (90) 81% (678) 8362012 Vote: Mitt Romney — (2) 2% (12) 1% (7) 1% (5) 10% (53) 85% (431) 5082012 Vote: Other — (0) 1% (1) 3% (3) — (0) 13% (11) 84% (71) 842012 Vote: Didn’t Vote 1% (7) 1% (11) 4% (29) 3% (26) 10% (80) 80% (614) 766


384



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (20) 3% (55) 3% (55) 2% (39) 11% (233) 82% (1796) 21994-Region: Northeast 1% (4) 4% (15) 1% (6) 1% (4) 12% (46) 81% (318) 3934-Region: Midwest — (1) 3% (15) 2% (9) 2% (10) 9% (41) 83% (386) 4624-Region: South 1% (12) 2% (16) 2% (21) 1% (11) 11% (91) 82% (673) 8244-Region: West — (2) 2% (10) 4% (20) 3% (13) 11% (55) 81% (420) 520Watch TV: Every day 2% (16) 3% (34) 2% (20) 1% (15) 9% (98) 82% (852) 1037Watch TV: Several times per week — (1) 2% (11) 2% (9) 1% (5) 13% (66) 82% (431) 524Watch TV: About once per week — (1) 2% (3) 7% (11) 2% (3) 14% (23) 75% (124) 165Watch TV: Several times per month — (0) 3% (4) 5% (7) — (0) 13% (16) 78% (100) 127Watch TV: About once per month 2% (2) — (0) 5% (3) 11% (7) 8% (5) 74% (50) 67Watch TV: Less often than once per month — (0) 1% (1) — (0) 2% (1) 14% (11) 83% (65) 79Watch TV: Never — (0) 1% (2) 2% (5) 3% (6) 7% (13) 87% (174) 200Watch Movies: Every day 3% (11) 4% (16) 3% (10) 3% (10) 10% (36) 77% (271) 354Watch Movies: Several times per week 1% (4) 4% (22) 3% (18) 1% (8) 12% (70) 79% (470) 592Watch Movies: About once per week 1% (3) 2% (7) 1% (5) 1% (5) 14% (48) 80% (276) 344Watch Movies: Several times per month — (1) 3% (8) 5% (13) 2% (6) 9% (26) 81% (233) 287Watch Movies: About once per month 1% (1) 2% (3) 3% (5) 1% (2) 10% (18) 85% (160) 189Watch Movies: Less often than once per month — (0) — (0) 1% (2) — (1) 9% (19) 90% (196) 217Watch Movies: Never — (0) — (0) 1% (2) 3% (7) 8% (17) 88% (189) 216Watch Sporting Events: Every day 9% (11) 4% (5) 2% (3) 3% (4) 9% (11) 72% (90) 124Watch Sporting Events: Several times per week 1% (4) 6% (23) 3% (9) 2% (6) 13% (48) 76% (287) 378Watch Sporting Events: About once per week 1% (2) 3% (9) 4% (13) 2% (5) 15% (47) 77% (249) 326Watch Sporting Events: Several times per month — (1) 3% (5) 2% (4) 4% (7) 14% (24) 77% (134) 174Watch Sporting Events: About once per month 2% (2) 2% (3) 5% (7) 1% (2) 12% (18) 78% (110) 142Watch Sporting Events: Less often than once per month — (0) 1% (3) 3% (10) 1% (4) 10% (31) 85% (272) 320Watch Sporting Events: Never — (0) 1% (7) 1% (9) 1% (10) 7% (54) 89% (654) 735Cable TV: Currently subscribe 1% (14) 3% (28) 3% (25) 2% (15) 11% (102) 81% (778) 962Cable TV: Subscribed in past — (2) 3% (23) 3% (26) 2% (14) 10% (80) 82% (668) 812Cable TV: Never subscribed 1% (4) 1% (4) 1% (4) 2% (10) 12% (52) 82% (351) 425



385

Table HR10_17


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 1% (20) 3% (55) 3% (55) 2% (39) 11% (233) 82% (1796) 2199Satellite TV: Currently subscribe 2% (11) 4% (20) 4% (18) 1% (5) 11% (52) 77% (367) 474Satellite TV: Subscribed in past 1% (3) 3% (18) 5% (28) 3% (16) 10% (56) 79% (458) 578Satellite TV: Never subscribed 1% (6) 2% (18) 1% (9) 2% (18) 11% (125) 85% (970) 1146Streaming Services: Currently subscribe 1% (18) 3% (39) 3% (41) 2% (24) 12% (165) 79% (1103) 1391Streaming Services: Subscribed in past 1% (2) 5% (10) 7% (13) 3% (5) 10% (18) 75% (141) 188Streaming Services: Never subscribed — (0) 1% (6) — (2) 2% (10) 8% (50) 89% (553) 620Film: An avid fan 2% (16) 4% (28) 3% (22) 3% (20) 13% (104) 76% (592) 781Film: A casual fan — (4) 2% (26) 2% (22) 1% (9) 9% (108) 85% (997) 1166Film: Not a fan — (0) 1% (2) 5% (11) 4% (10) 9% (22) 82% (208) 252Television: An avid fan 1% (15) 3% (39) 3% (35) 2% (21) 11% (129) 79% (898) 1137Television: A casual fan 1% (5) 2% (15) 2% (21) 1% (8) 9% (86) 85% (794) 929Television: Not a fan — (0) 1% (2) — (0) 7% (10) 13% (18) 78% (104) 134Music: An avid fan 2% (18) 3% (36) 2% (26) 1% (17) 13% (145) 79% (889) 1131Music: A casual fan — (2) 2% (16) 3% (25) 2% (14) 8% (77) 86% (808) 942Music: Not a fan — (0) 2% (3) 3% (4) 6% (8) 9% (11) 79% (100) 126Fashion: An avid fan 5% (14) 6% (17) 2% (6) 4% (12) 14% (42) 69% (205) 295Fashion: A casual fan 1% (6) 3% (30) 3% (30) 2% (15) 12% (116) 79% (733) 930Fashion: Not a fan — (0) 1% (8) 2% (19) 1% (12) 8% (76) 88% (859) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


386


Table HR10_18: Do you have a favorable or unfavorable impression of each of the following musicians?Taylor Swift

DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





387

Table HR10_18


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 18% (399) 35% (763) 12% (260) 13% (283) 18% (403) 4% (92) 2199Ethnicity: Hispanic 14% (48) 29% (102) 14% (47) 18% (64) 18% (64) 7% (24) 349Ethnicity: Afr. Am. 16% (45) 27% (74) 9% (24) 13% (37) 23% (63) 11% (31) 274Ethnicity: Other 15% (31) 37% (76) 13% (26) 14% (28) 20% (40) 2% (4) 204All Christian 19% (186) 36% (354) 11% (113) 12% (114) 18% (182) 4% (35) 984All Non-Christian 22% (20) 33% (30) 8% (7) 11% (10) 20% (18) 6% (5) 90Atheist 17% (18) 38% (40) 8% (8) 24% (26) 12% (13) 2% (2) 107Agnostic/Nothing in particular 17% (175) 33% (338) 13% (132) 13% (133) 19% (191) 5% (49) 1018Religious Non-Protestant/Catholic 19% (20) 34% (36) 9% (9) 13% (14) 19% (20) 5% (5) 105Evangelical 19% (111) 33% (195) 11% (67) 14% (83) 18% (108) 4% (25) 590Non-Evangelical 20% (154) 36% (280) 12% (95) 10% (80) 18% (138) 4% (32) 781Community: Urban 20% (114) 31% (176) 12% (65) 12% (66) 20% (110) 6% (31) 562Community: Suburban 18% (175) 36% (355) 12% (120) 13% (123) 18% (173) 4% (35) 981Community: Rural 17% (110) 35% (231) 12% (76) 14% (94) 18% (119) 4% (25) 655Employ: Private Sector 19% (140) 36% (255) 14% (100) 14% (102) 13% (94) 4% (26) 716Employ: Government 14% (17) 27% (33) 18% (23) 10% (12) 27% (33) 5% (6) 124Employ: Self-Employed 15% (31) 37% (77) 11% (22) 16% (34) 18% (37) 3% (7) 209Employ: Homemaker 25% (34) 39% (52) 8% (11) 16% (21) 13% (17) — (0) 135Employ: Retired 20% (97) 37% (184) 8% (40) 9% (46) 23% (112) 3% (14) 494Employ: Unemployed 14% (32) 32% (73) 8% (18) 11% (25) 26% (60) 9% (21) 229Employ: Other 17% (32) 29% (55) 17% (33) 15% (29) 17% (33) 4% (7) 189Military HH: Yes 16% (58) 36% (131) 14% (52) 13% (47) 18% (65) 3% (10) 362Military HH: No 19% (341) 34% (632) 11% (209) 13% (236) 18% (338) 4% (82) 1837RD/WT: Right Direction 18% (153) 34% (291) 12% (101) 14% (116) 17% (149) 5% (46) 856RD/WT: Wrong Track 18% (246) 35% (471) 12% (159) 12% (167) 19% (254) 3% (46) 1343Trump Job Approve 17% (159) 35% (324) 13% (118) 15% (135) 16% (152) 4% (34) 921Trump Job Disapprove 19% (228) 35% (412) 12% (136) 12% (138) 19% (221) 4% (44) 1179Trump Job Strongly Approve 16% (88) 33% (178) 12% (66) 18% (97) 17% (89) 3% (17) 534Trump Job Somewhat Approve 18% (71) 38% (146) 13% (52) 10% (38) 16% (63) 4% (17) 387Trump Job Somewhat Disapprove 20% (49) 40% (94) 14% (32) 11% (26) 14% (34) 1% (2) 237Trump Job Strongly Disapprove 19% (180) 34% (317) 11% (104) 12% (112) 20% (187) 4% (41) 942


388



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





389

Table HR10_18


DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion


Adults 18% (399) 35% (763) 12% (260) 13% (283) 18% (403) 4% (92) 21994-Region: Northeast 19% (75) 35% (137) 11% (44) 9% (37) 21% (84) 4% (16) 3934-Region: Midwest 19% (89) 35% (162) 14% (65) 10% (48) 18% (83) 4% (16) 4624-Region: South 19% (156) 35% (288) 12% (101) 13% (106) 17% (137) 4% (36) 8244-Region: West 15% (79) 34% (176) 10% (50) 18% (92) 19% (99) 5% (24) 520Watch TV: Every day 23% (241) 34% (353) 12% (124) 12% (120) 16% (167) 3% (31) 1037Watch TV: Several times per week 15% (80) 40% (208) 13% (67) 12% (65) 18% (94) 2% (10) 524Watch TV: About once per week 14% (23) 36% (60) 13% (21) 16% (27) 20% (34) — (1) 165Watch TV: Several times per month 10% (12) 35% (45) 14% (18) 8% (10) 28% (35) 6% (7) 127Watch TV: About once per month 18% (12) 33% (22) 5% (3) 31% (21) 13% (9) 1% (1) 67Watch TV: Less often than once per month 12% (9) 36% (28) 15% (12) 16% (12) 20% (16) 3% (2) 79Watch TV: Never 11% (22) 24% (47) 7% (15) 14% (27) 24% (49) 20% (40) 200Watch Movies: Every day 24% (86) 36% (128) 11% (40) 13% (45) 11% (40) 5% (16) 354Watch Movies: Several times per week 20% (121) 37% (221) 12% (73) 12% (70) 16% (96) 2% (11) 592Watch Movies: About once per week 19% (65) 39% (134) 10% (36) 14% (47) 17% (58) 1% (3) 344Watch Movies: Several times per month 15% (43) 36% (103) 14% (40) 13% (37) 19% (54) 3% (10) 287Watch Movies: About once per month 16% (30) 32% (61) 11% (21) 17% (31) 22% (42) 2% (3) 189Watch Movies: Less often than once per month 13% (29) 29% (63) 14% (31) 12% (25) 27% (60) 4% (9) 217Watch Movies: Never 11% (24) 24% (52) 9% (19) 13% (28) 25% (53) 18% (39) 216Watch Sporting Events: Every day 32% (40) 22% (27) 14% (17) 13% (17) 11% (14) 8% (10) 124Watch Sporting Events: Several times per week 20% (75) 41% (153) 13% (51) 11% (43) 13% (50) 2% (7) 378Watch Sporting Events: About once per week 18% (59) 42% (135) 9% (31) 11% (37) 17% (56) 2% (7) 326Watch Sporting Events: Several times per month 17% (29) 35% (60) 10% (17) 18% (31) 19% (33) 3% (5) 174Watch Sporting Events: About once per month 18% (26) 36% (51) 18% (26) 9% (12) 17% (25) 2% (3) 142Watch Sporting Events: Less often than once per month 18% (59) 35% (113) 16% (50) 14% (44) 16% (50) 1% (4) 320Watch Sporting Events: Never 15% (111) 30% (224) 9% (69) 14% (99) 24% (176) 8% (56) 735Cable TV: Currently subscribe 21% (206) 34% (327) 13% (123) 11% (106) 16% (156) 5% (45) 962Cable TV: Subscribed in past 16% (127) 37% (303) 12% (96) 15% (121) 19% (151) 2% (14) 812Cable TV: Never subscribed 16% (66) 31% (133) 10% (41) 13% (56) 23% (96) 8% (33) 425


390



DemographicVery


Somewhatunfavorable

Veryunfavorable

Heard of, noopinion





391

Table HR11_1

Table HR11_1: How often do you do each of the following?Buy a music album



About onceper week


About onceper month


Adults 1% (13) 1% (25) 3% (62) 2% (47) 5% (115) 30% (663) 58%(1274) 2199Gender: Male 1% (10) 2% (17) 4% (39) 2% (26) 6% (63) 30% (319) 55% (587) 1061Gender: Female — (3) 1% (8) 2% (23) 2% (21) 5% (52) 30% (344) 60% (687) 1138Age: 18-29 1% (2) 1% (3) 6% (24) 2% (8) 9% (40) 26% (109) 56% (239) 426Age: 30-44 2% (10) 3% (17) 4% (26) 3% (15) 7% (39) 31% (180) 51% (300) 587Age: 45-54 — (1) 1% (5) 2% (7) 2% (7) 5% (19) 36% (127) 53% (186) 351Age: 55-64 — (0) — (0) 1% (4) 3% (12) 2% (9) 31% (122) 63% (253) 400Age: 65+ — (0) — (1) — (1) 1% (5) 2% (9) 28% (124) 68% (297) 436Generation Z: 18-22 — (1) 1% (1) 10% (16) 2% (4) 6% (9) 23% (37) 58% (93) 161Millennial: Age 23-38 1% (7) 2% (10) 4% (23) 3% (18) 8% (53) 30% (195) 52% (339) 645Generation X: Age 39-54 1% (5) 2% (13) 3% (17) 2% (9) 6% (35) 33% (184) 53% (293) 557Boomers: Age 55-73 — (0) — (1) 1% (5) 2% (16) 2% (15) 30% (215) 65% (476) 728PID: Dem (no lean) 1% (4) 2% (13) 4% (29) 3% (23) 5% (39) 31% (237) 54% (407) 754PID: Ind (no lean) — (2) — (2) 2% (16) 2% (13) 6% (46) 30% (213) 59% (424) 718PID: Rep (no lean) 1% (6) 1% (10) 2% (16) 1% (10) 4% (29) 29% (213) 61% (443) 727PID/Gender: DemMen 1% (3) 2% (9) 7% (25) 3% (10) 5% (19) 33% (116) 49% (172) 353PID/Gender: DemWomen — (1) 1% (5) 1% (5) 3% (13) 5% (21) 30% (121) 59% (235) 401PID/Gender: Ind Men — (1) — (1) 1% (4) 2% (8) 8% (27) 27% (92) 61% (204) 337PID/Gender: Ind Women — (2) — (1) 3% (13) 1% (5) 5% (19) 32% (121) 58% (220) 381PID/Gender: Rep Men 2% (6) 2% (8) 3% (11) 2% (8) 5% (17) 30% (110) 57% (211) 371PID/Gender: Rep Women — (0) 1% (2) 2% (6) 1% (2) 3% (12) 29% (102) 65% (232) 356Ideo: Liberal (1-3) 1% (4) 3% (16) 4% (23) 4% (25) 6% (37) 34% (206) 49% (299) 610Ideo: Moderate (4) — (1) 1% (4) 3% (15) 2% (11) 6% (30) 32% (173) 57% (305) 539Ideo: Conservative (5-7) 1% (5) 1% (6) 2% (14) 1% (7) 5% (34) 28% (209) 63% (467) 741Educ: < College — (6) 1% (15) 3% (45) 2% (29) 5% (78) 27% (414) 61% (925) 1511Educ: Bachelors degree — (1) 1% (6) 2% (8) 3% (12) 5% (24) 35% (154) 54% (239) 444Educ: Post-grad 2% (6) 2% (5) 4% (9) 3% (6) 5% (13) 39% (95) 45% (110) 244Income: Under 50k — (4) 1% (10) 3% (34) 2% (24) 5% (55) 28% (345) 61% (749) 1221Income: 50k-100k — (3) 1% (11) 3% (19) 3% (20) 7% (49) 33% (232) 53% (372) 705Income: 100k+ 2% (5) 2% (4) 3% (9) 1% (3) 4% (11) 31% (86) 56% (154) 272


392





About onceper week


About onceper month


Adults 1% (13) 1% (25) 3% (62) 2% (47) 5% (115) 30% (663) 58%(1274) 2199Ethnicity: White 1% (10) 1% (14) 2% (33) 2% (32) 4% (76) 32% (543) 59%(1013) 1721Ethnicity: Hispanic 1% (2) 2% (8) 7% (25) 5% (16) 5% (19) 19% (66) 61% (213) 349Ethnicity: Afr. Am. 1% (2) 3% (7) 5% (14) 2% (6) 9% (25) 20% (54) 61% (167) 274Ethnicity: Other — (0) 2% (4) 8% (16) 4% (9) 7% (14) 32% (66) 47% (95) 204All Christian 1% (9) 1% (9) 2% (24) 2% (22) 4% (43) 29% (289) 60% (589) 984All Non-Christian 1% (1) 1% (1) 6% (5) 2% (2) 11% (10) 32% (28) 47% (43) 90Atheist — (0) 3% (4) 6% (6) 1% (1) 5% (5) 27% (29) 58% (62) 107Agnostic/Nothing in particular — (3) 1% (12) 3% (27) 2% (22) 6% (57) 31% (316) 57% (581) 1018Religious Non-Protestant/Catholic 1% (1) 1% (1) 5% (5) 2% (2) 9% (10) 36% (38) 46% (48) 105Evangelical 1% (6) 1% (7) 3% (16) 3% (17) 5% (28) 29% (171) 58% (344) 590Non-Evangelical — (3) 1% (7) 2% (16) 2% (14) 5% (39) 29% (228) 61% (472) 781Community: Urban 1% (6) 2% (12) 4% (20) 2% (13) 7% (42) 30% (168) 53% (301) 562Community: Suburban — (4) 1% (8) 3% (31) 2% (21) 4% (44) 29% (283) 60% (590) 981Community: Rural — (3) 1% (5) 2% (11) 2% (12) 5% (30) 32% (211) 59% (384) 655Employ: Private Sector 1% (8) 2% (15) 4% (26) 3% (22) 7% (48) 32% (229) 51% (368) 716Employ: Government — (0) — (0) 4% (5) 1% (1) 5% (6) 31% (39) 58% (72) 124Employ: Self-Employed 1% (2) 3% (7) 3% (6) 2% (5) 5% (11) 34% (71) 51% (107) 209Employ: Homemaker 1% (1) — (0) 2% (2) 2% (2) 2% (2) 39% (52) 56% (75) 135Employ: Retired — (0) — (1) 1% (3) 1% (7) 2% (10) 26% (128) 70% (345) 494Employ: Unemployed 1% (1) 1% (1) 3% (6) 1% (3) 7% (16) 27% (62) 60% (138) 229Employ: Other — (1) — (0) 3% (5) 1% (3) 7% (13) 30% (56) 59% (113) 189Military HH: Yes 1% (3) — (1) 1% (3) 2% (6) 6% (21) 32% (115) 59% (213) 362Military HH: No 1% (10) 1% (25) 3% (59) 2% (41) 5% (94) 30% (548) 58%(1061) 1837RD/WT: Right Direction 1% (8) 1% (11) 3% (29) 2% (17) 5% (43) 26% (226) 61% (520) 856RD/WT: Wrong Track — (5) 1% (14) 2% (33) 2% (30) 5% (72) 32% (437) 56% (754) 1343Trump Job Approve 1% (6) 1% (11) 2% (20) 2% (14) 5% (46) 29% (263) 61% (560) 921Trump Job Disapprove — (6) 1% (12) 3% (37) 3% (32) 6% (67) 31% (370) 56% (655) 1179



393

Table HR11_1




About onceper week


About onceper month


Adults 1% (13) 1% (25) 3% (62) 2% (47) 5% (115) 30% (663) 58%(1274) 2199Trump Job Strongly Approve 1% (6) 2% (9) 3% (14) 2% (9) 5% (27) 28% (152) 59% (316) 534Trump Job Somewhat Approve — (0) 1% (2) 2% (6) 1% (5) 5% (18) 29% (111) 63% (244) 387Trump Job Somewhat Disapprove — (1) 1% (3) 3% (7) 2% (6) 6% (15) 31% (74) 55% (131) 237Trump Job Strongly Disapprove — (5) 1% (10) 3% (30) 3% (26) 5% (52) 31% (295) 56% (525) 942Favorable of Trump 1% (6) 1% (12) 2% (21) 1% (13) 5% (45) 29% (266) 60% (553) 917Unfavorable of Trump — (5) 1% (11) 3% (38) 3% (31) 6% (67) 32% (363) 55% (636) 1151Very Favorable of Trump 1% (5) 2% (9) 3% (14) 2% (9) 5% (25) 29% (162) 60% (333) 558Somewhat Favorable of Trump — (1) 1% (4) 2% (7) 1% (4) 5% (20) 29% (103) 61% (221) 359Somewhat Unfavorable of Trump — (0) — (0) 1% (2) 2% (4) 6% (10) 30% (56) 62% (116) 188Very Unfavorable of Trump 1% (5) 1% (11) 4% (36) 3% (27) 6% (56) 32% (307) 54% (521) 963#1 Issue: Economy — (1) 1% (3) 2% (11) 3% (16) 7% (38) 33% (190) 54% (309) 568#1 Issue: Security 1% (3) 1% (7) 3% (16) 1% (4) 6% (29) 25% (134) 64% (339) 532#1 Issue: Health Care 1% (2) 2% (6) 2% (9) 3% (13) 6% (21) 32% (121) 55% (212) 384#1 Issue: Medicare / Social Security 1% (1) — (0) — (1) 2% (5) 1% (4) 30% (81) 65% (174) 267#1 Issue: Women’s Issues — (0) 1% (1) 6% (7) — (0) 8% (9) 32% (37) 52% (60) 115#1 Issue: Education 2% (2) 5% (5) 7% (7) 2% (2) 7% (6) 35% (33) 42% (39) 94#1 Issue: Energy 1% (1) 2% (3) 6% (7) 3% (4) 6% (7) 27% (32) 55% (66) 120#1 Issue: Other 1% (2) — (0) 2% (3) 3% (3) 1% (1) 29% (35) 63% (75) 1192018 House Vote: Democrat — (4) 2% (13) 3% (22) 4% (26) 7% (49) 34% (254) 51% (385) 7542018 House Vote: Republican 1% (5) 1% (9) 2% (16) 1% (9) 5% (37) 29% (200) 59% (403) 6802018 House Vote: Someone else 2% (2) 2% (1) 3% (3) — (0) 2% (2) 42% (34) 50% (41) 822016 Vote: Hillary Clinton 1% (4) 2% (15) 3% (20) 3% (21) 7% (48) 34% (238) 51% (361) 7062016 Vote: Donald Trump 1% (5) 1% (9) 2% (17) 1% (8) 5% (33) 28% (194) 62% (423) 6872016 Vote: Other 1% (2) — (0) 2% (3) 2% (3) 5% (7) 41% (56) 49% (68) 1382016 Vote: Didn’t Vote — (2) — (1) 3% (23) 2% (15) 4% (28) 26% (173) 64% (421) 663Voted in 2014: Yes 1% (10) 2% (21) 3% (34) 2% (30) 5% (70) 32% (420) 55% (717) 1302Voted in 2014: No — (2) — (4) 3% (28) 2% (17) 5% (45) 27% (243) 62% (558) 897


394





About onceper week


About onceper month


Adults 1% (13) 1% (25) 3% (62) 2% (47) 5% (115) 30% (663) 58%(1274) 21992012 Vote: Barack Obama — (4) 2% (16) 3% (26) 3% (22) 6% (53) 31% (256) 55% (459) 8362012 Vote: Mitt Romney 1% (4) 1% (6) 1% (5) 1% (5) 4% (21) 33% (168) 59% (300) 5082012 Vote: Other 1% (1) — (0) 1% (1) 1% (1) 5% (4) 29% (25) 61% (52) 842012 Vote: Didn’t Vote — (4) — (3) 4% (29) 2% (18) 5% (35) 28% (213) 61% (464) 7664-Region: Northeast — (0) 3% (10) 3% (11) 3% (14) 3% (11) 32% (126) 56% (222) 3934-Region: Midwest 1% (6) 1% (4) 3% (14) 3% (12) 6% (26) 28% (131) 58% (269) 4624-Region: South — (3) 1% (8) 2% (16) 2% (16) 7% (56) 30% (248) 58% (476) 8244-Region: West 1% (3) 1% (4) 4% (20) 1% (5) 4% (22) 30% (158) 59% (308) 520Watch TV: Every day 1% (8) 1% (15) 3% (29) 2% (20) 5% (56) 31% (322) 57% (589) 1037Watch TV: Several times per week — (2) 1% (4) 3% (14) 2% (13) 4% (22) 36% (186) 54% (283) 524Watch TV: About once per week — (0) 1% (2) 2% (4) 4% (6) 8% (14) 28% (46) 57% (94) 165Watch TV: Several times per month — (0) 3% (4) 4% (5) 2% (3) 9% (11) 30% (38) 53% (67) 127Watch TV: About once per month 2% (1) 1% (1) 11% (7) 1% (0) 8% (5) 29% (20) 48% (32) 67Watch TV: Less often than once per month — (0) — (0) 3% (3) 1% (1) 1% (1) 26% (21) 68% (53) 79Watch TV: Never 1% (2) — (0) 1% (1) 2% (4) 3% (6) 15% (30) 78% (157) 200Watch Movies: Every day 1% (2) 4% (12) 5% (18) 4% (14) 7% (25) 28% (98) 53% (186) 354Watch Movies: Several times per week 1% (8) 1% (4) 3% (16) 2% (14) 4% (26) 37% (219) 51% (304) 592Watch Movies: About once per week — (0) — (2) 2% (8) 1% (5) 8% (26) 33% (113) 56% (191) 344Watch Movies: Several times per month — (0) 2% (6) 4% (12) 1% (4) 7% (20) 30% (87) 55% (159) 287Watch Movies: About once per month 1% (1) 1% (1) 3% (5) 2% (4) 5% (9) 30% (57) 59% (112) 189Watch Movies: Less often than once per month — (0) — (0) 1% (2) — (1) 2% (5) 28% (62) 68% (147) 217Watch Movies: Never 1% (1) — (0) 1% (2) 2% (5) 2% (5) 13% (28) 81% (175) 216Watch Sporting Events: Every day 4% (5) 4% (5) 9% (11) 4% (5) 7% (8) 28% (35) 44% (55) 124Watch Sporting Events: Several times per week 1% (4) 3% (10) 3% (10) 3% (12) 6% (22) 35% (134) 49% (186) 378Watch Sporting Events: About once per week — (1) — (2) 4% (13) 3% (10) 7% (24) 37% (121) 47% (154) 326Watch Sporting Events: Several times per month — (1) 4% (6) 7% (13) 3% (5) 8% (13) 21% (37) 57% (99) 174Watch Sporting Events: About once per month 1% (1) 1% (1) 1% (1) 2% (4) 9% (13) 32% (46) 53% (76) 142Watch Sporting Events: Less often than once per month — (0) — (1) 2% (5) 1% (2) 4% (14) 38% (121) 55% (178) 320Watch Sporting Events: Never — (2) — (0) 1% (8) 1% (8) 3% (20) 23% (169) 72% (527) 735



395

Table HR11_1




About onceper week


About onceper month


Adults 1% (13) 1% (25) 3% (62) 2% (47) 5% (115) 30% (663) 58%(1274) 2199Cable TV: Currently subscribe 1% (10) 1% (14) 3% (28) 2% (22) 6% (60) 28% (272) 58% (556) 962Cable TV: Subscribed in past — (1) 1% (11) 3% (26) 2% (17) 5% (39) 34% (273) 55% (445) 812Cable TV: Never subscribed — (1) — (0) 2% (8) 2% (8) 4% (16) 28% (118) 64% (274) 425Satellite TV: Currently subscribe 2% (8) 3% (13) 4% (19) 2% (10) 7% (32) 31% (145) 52% (247) 474Satellite TV: Subscribed in past — (3) 1% (7) 4% (21) 3% (15) 6% (34) 32% (184) 54% (315) 578Satellite TV: Never subscribed — (2) — (5) 2% (21) 2% (22) 4% (49) 29% (333) 62% (713) 1146Streaming Services: Currently subscribe 1% (10) 1% (19) 3% (43) 3% (37) 6% (88) 33% (461) 53% (733) 1391Streaming Services: Subscribed in past 1% (1) 3% (6) 5% (10) 1% (3) 5% (10) 29% (55) 55% (103) 188Streaming Services: Never subscribed — (1) — (0) 1% (9) 1% (6) 3% (17) 24% (147) 71% (438) 620Film: An avid fan 1% (11) 1% (11) 4% (33) 3% (26) 7% (58) 32% (249) 50% (393) 781Film: A casual fan — (1) 1% (14) 2% (26) 2% (19) 5% (56) 31% (363) 59% (688) 1166Film: Not a fan — (0) — (0) 1% (3) 1% (2) 1% (1) 20% (51) 77% (194) 252Television: An avid fan 1% (12) 2% (17) 4% (42) 2% (25) 6% (73) 30% (342) 55% (625) 1137Television: A casual fan — (1) 1% (8) 2% (16) 2% (21) 4% (40) 32% (295) 59% (546) 929Television: Not a fan — (0) — (0) 2% (3) — (0) 2% (2) 19% (26) 77% (103) 134Music: An avid fan 1% (11) 2% (21) 4% (47) 4% (42) 7% (80) 34% (381) 49% (548) 1131Music: A casual fan — (1) — (4) 2% (14) 1% (5) 4% (34) 29% (274) 65% (609) 942Music: Not a fan — (0) — (0) 1% (1) — (0) 1% (1) 6% (8) 93% (117) 126Fashion: An avid fan 3% (8) 4% (12) 5% (14) 4% (11) 11% (34) 27% (80) 46% (136) 295Fashion: A casual fan — (3) 1% (13) 4% (34) 2% (22) 5% (49) 32% (301) 55% (507) 930Fashion: Not a fan — (1) — (0) 1% (13) 1% (14) 3% (32) 29% (282) 65% (631) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


396


Table HR11_2: How often do you do each of the following?Stream an entire music album



About onceper week


About onceper month


Adults 3% (70) 7% (154) 6% (124) 6% (137) 9% (195) 18% (402) 51% (1117) 2199Gender: Male 3% (35) 8% (89) 6% (62) 6% (67) 8% (81) 17% (185) 51% (542) 1061Gender: Female 3% (35) 6% (65) 5% (62) 6% (70) 10% (114) 19% (217) 51% (575) 1138Age: 18-29 7% (31) 12% (52) 12% (49) 10% (42) 14% (58) 15% (66) 30% (127) 426Age: 30-44 5% (32) 11% (66) 8% (47) 8% (45) 11% (63) 20% (118) 37% (215) 587Age: 45-54 1% (4) 5% (17) 4% (15) 7% (24) 10% (34) 21% (72) 53% (184) 351Age: 55-64 — (2) 3% (10) 2% (8) 4% (17) 8% (33) 20% (79) 63% (250) 400Age: 65+ — (0) 2% (8) 1% (5) 2% (9) 1% (6) 15% (67) 78% (341) 436Generation Z: 18-22 8% (12) 16% (25) 9% (15) 12% (19) 11% (17) 16% (26) 29% (47) 161Millennial: Age 23-38 7% (42) 11% (69) 11% (74) 8% (49) 12% (80) 18% (116) 33% (215) 645Generation X: Age 39-54 2% (13) 7% (41) 4% (23) 8% (43) 10% (58) 21% (114) 47% (263) 557Boomers: Age 55-73 — (2) 2% (17) 2% (13) 4% (26) 5% (39) 17% (125) 70% (507) 728PID: Dem (no lean) 4% (28) 9% (68) 7% (52) 6% (47) 8% (57) 18% (135) 49% (366) 754PID: Ind (no lean) 4% (26) 7% (49) 7% (47) 6% (46) 11% (77) 17% (123) 49% (349) 718PID: Rep (no lean) 2% (15) 5% (36) 3% (25) 6% (44) 8% (60) 20% (144) 55% (402) 727PID/Gender: DemMen 3% (12) 11% (40) 7% (24) 5% (17) 6% (23) 18% (62) 50% (176) 353PID/Gender: DemWomen 4% (17) 7% (28) 7% (29) 7% (30) 9% (35) 18% (73) 47% (190) 401PID/Gender: Ind Men 3% (11) 7% (23) 8% (25) 8% (27) 9% (31) 16% (54) 49% (166) 337PID/Gender: Ind Women 4% (16) 7% (26) 6% (22) 5% (20) 12% (46) 18% (69) 48% (183) 381PID/Gender: Rep Men 3% (13) 7% (26) 4% (13) 6% (23) 7% (27) 19% (69) 54% (200) 371PID/Gender: Rep Women 1% (3) 3% (10) 3% (11) 6% (21) 9% (33) 21% (75) 57% (202) 356Ideo: Liberal (1-3) 5% (30) 10% (59) 6% (37) 8% (50) 12% (72) 19% (114) 41% (247) 610Ideo: Moderate (4) 3% (14) 6% (33) 6% (35) 5% (26) 8% (46) 16% (89) 55% (296) 539Ideo: Conservative (5-7) 2% (13) 5% (40) 4% (27) 6% (47) 7% (49) 20% (147) 56% (418) 741Educ: < College 3% (51) 7% (103) 5% (82) 6% (85) 9% (133) 18% (273) 52% (785) 1511Educ: Bachelors degree 2% (11) 6% (27) 7% (29) 8% (33) 10% (46) 20% (89) 47% (208) 444Educ: Post-grad 3% (8) 10% (24) 5% (13) 7% (18) 6% (16) 16% (40) 51% (125) 244Income: Under 50k 3% (40) 7% (82) 6% (72) 6% (71) 8% (99) 17% (212) 53% (646) 1221Income: 50k-100k 3% (24) 8% (55) 6% (45) 7% (50) 10% (74) 20% (142) 45% (317) 705Income: 100k+ 2% (6) 6% (17) 3% (7) 6% (16) 8% (23) 18% (48) 57% (154) 272



397

Table HR11_2




About onceper week


About onceper month


Adults 3% (70) 7% (154) 6% (124) 6% (137) 9% (195) 18% (402) 51% (1117) 2199Ethnicity: White 3% (49) 5% (94) 5% (89) 6% (105) 8% (139) 20% (340) 53% (905) 1721Ethnicity: Hispanic 5% (18) 12% (40) 8% (29) 7% (23) 15% (53) 14% (49) 39% (136) 349Ethnicity: Afr. Am. 6% (16) 13% (36) 7% (19) 5% (13) 12% (33) 14% (38) 44% (119) 274Ethnicity: Other 2% (5) 12% (24) 8% (16) 10% (19) 11% (23) 11% (23) 46% (93) 204All Christian 1% (15) 7% (67) 5% (46) 6% (55) 7% (69) 19% (185) 56% (548) 984All Non-Christian 7% (6) 8% (7) 1% (1) 8% (7) 11% (10) 14% (13) 51% (46) 90Atheist — (0) 13% (14) 13% (14) 15% (16) 10% (11) 16% (17) 33% (36) 107Agnostic/Nothing in particular 5% (49) 7% (66) 6% (64) 6% (59) 10% (106) 18% (187) 48% (487) 1018Religious Non-Protestant/Catholic 6% (6) 8% (9) 1% (1) 7% (8) 10% (10) 17% (18) 50% (53) 105Evangelical 3% (20) 6% (35) 5% (30) 5% (29) 7% (43) 21% (122) 53% (311) 590Non-Evangelical 2% (15) 8% (59) 4% (33) 6% (48) 7% (58) 17% (132) 56% (435) 781Community: Urban 5% (25) 10% (56) 8% (44) 8% (47) 11% (59) 17% (94) 42% (237) 562Community: Suburban 2% (24) 5% (53) 6% (59) 5% (51) 9% (86) 18% (172) 55% (537) 981Community: Rural 3% (20) 7% (44) 3% (22) 6% (39) 8% (49) 21% (136) 52% (344) 655Employ: Private Sector 4% (27) 9% (62) 8% (57) 9% (64) 10% (72) 20% (145) 40% (289) 716Employ: Government 7% (8) 7% (9) 6% (8) 2% (3) 12% (15) 22% (28) 43% (54) 124Employ: Self-Employed 2% (4) 8% (16) 8% (17) 6% (13) 14% (28) 16% (34) 46% (96) 209Employ: Homemaker 3% (4) 2% (3) 5% (7) 6% (8) 13% (17) 20% (27) 51% (68) 135Employ: Retired 1% (4) 3% (13) 1% (5) 3% (13) 4% (17) 15% (76) 74% (365) 494Employ: Unemployed 5% (11) 5% (12) 5% (10) 7% (17) 7% (17) 19% (44) 51% (117) 229Employ: Other 3% (5) 9% (17) 5% (10) 6% (12) 9% (17) 15% (29) 53% (100) 189Military HH: Yes 2% (8) 6% (20) 3% (12) 4% (14) 9% (34) 19% (68) 57% (206) 362Military HH: No 3% (62) 7% (133) 6% (112) 7% (123) 9% (161) 18% (334) 50% (911) 1837RD/WT: Right Direction 3% (22) 6% (49) 5% (41) 5% (43) 8% (67) 18% (158) 56% (475) 856RD/WT: Wrong Track 4% (48) 8% (104) 6% (83) 7% (94) 10% (128) 18% (244) 48% (642) 1343Trump Job Approve 2% (17) 5% (44) 5% (43) 5% (49) 8% (75) 20% (180) 56% (513) 921Trump Job Disapprove 4% (44) 9% (105) 7% (78) 7% (82) 9% (111) 17% (200) 48% (561) 1179


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399

Table HR11_2




About onceper week


About onceper month


Adults 3% (70) 7% (154) 6% (124) 6% (137) 9% (195) 18% (402) 51% (1117) 21992012 Vote: Barack Obama 2% (21) 9% (72) 6% (53) 6% (54) 8% (63) 17% (138) 52% (435) 8362012 Vote: Mitt Romney 1% (7) 3% (17) 3% (16) 4% (20) 6% (33) 22% (109) 60% (306) 5082012 Vote: Other 3% (2) 3% (3) 2% (2) 10% (8) 4% (3) 18% (15) 61% (51) 842012 Vote: Didn’t Vote 5% (40) 8% (62) 7% (53) 7% (55) 12% (93) 18% (138) 42% (325) 7664-Region: Northeast 4% (15) 7% (28) 4% (17) 7% (28) 8% (31) 16% (65) 53% (208) 3934-Region: Midwest 4% (20) 7% (34) 6% (26) 6% (26) 6% (28) 16% (76) 54% (251) 4624-Region: South 3% (28) 7% (54) 6% (50) 6% (52) 9% (76) 18% (145) 51% (419) 8244-Region: West 1% (7) 7% (38) 6% (30) 6% (31) 11% (59) 22% (117) 46% (239) 520Watch TV: Every day 4% (40) 8% (81) 6% (62) 7% (72) 7% (77) 18% (182) 50% (523) 1037Watch TV: Several times per week 2% (12) 7% (39) 6% (31) 6% (31) 12% (64) 23% (119) 44% (228) 524Watch TV: About once per week 6% (10) 6% (10) 5% (8) 8% (13) 10% (16) 20% (32) 46% (76) 165Watch TV: Several times per month 1% (1) 7% (9) 9% (12) 4% (5) 9% (12) 22% (28) 48% (60) 127Watch TV: About once per month 4% (3) 3% (2) 11% (7) 7% (5) 18% (12) 9% (6) 48% (32) 67Watch TV: Less often than once per month — (0) 8% (7) 3% (2) 4% (3) 5% (4) 30% (24) 49% (38) 79Watch TV: Never 2% (4) 3% (6) 1% (2) 4% (8) 4% (9) 6% (11) 80% (159) 200Watch Movies: Every day 9% (33) 13% (45) 10% (36) 8% (27) 11% (38) 19% (66) 31% (109) 354Watch Movies: Several times per week 4% (23) 8% (49) 5% (31) 7% (44) 10% (56) 23% (135) 43% (254) 592Watch Movies: About once per week 1% (4) 8% (29) 7% (23) 7% (23) 10% (34) 21% (71) 46% (160) 344Watch Movies: Several times per month 1% (4) 6% (18) 7% (21) 7% (21) 9% (26) 19% (54) 50% (142) 287Watch Movies: About once per month 2% (3) 5% (9) 4% (8) 4% (8) 10% (19) 17% (32) 58% (109) 189Watch Movies: Less often than once per month 1% (2) 1% (1) 1% (3) 4% (9) 8% (17) 14% (31) 71% (154) 217Watch Movies: Never 1% (1) 1% (2) 1% (2) 2% (4) 1% (3) 6% (13) 88% (190) 216Watch Sporting Events: Every day 8% (10) 19% (24) 6% (7) 7% (8) 7% (9) 17% (21) 36% (44) 124Watch Sporting Events: Several times per week 4% (14) 9% (34) 6% (22) 8% (31) 8% (29) 15% (58) 50% (190) 378Watch Sporting Events: About once per week 3% (11) 7% (22) 10% (31) 8% (26) 9% (29) 23% (74) 41% (133) 326Watch Sporting Events: Several times per month 1% (2) 7% (13) 8% (13) 7% (12) 13% (22) 16% (27) 48% (84) 174Watch Sporting Events: About once per month 5% (7) 5% (7) 4% (6) 6% (9) 14% (20) 19% (27) 47% (66) 142Watch Sporting Events: Less often than once per month 2% (6) 6% (20) 6% (20) 6% (18) 12% (39) 23% (73) 45% (143) 320Watch Sporting Events: Never 3% (19) 5% (35) 3% (25) 4% (33) 6% (46) 16% (120) 62% (457) 735


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About onceper week


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Adults 3% (70) 7% (154) 6% (124) 6% (137) 9% (195) 18% (402) 51% (1117) 2199Cable TV: Currently subscribe 3% (26) 8% (77) 6% (53) 6% (55) 8% (77) 17% (164) 53% (510) 962Cable TV: Subscribed in past 3% (21) 7% (56) 7% (55) 7% (57) 11% (87) 21% (167) 45% (368) 812Cable TV: Never subscribed 5% (23) 5% (20) 4% (16) 6% (25) 7% (31) 17% (70) 56% (239) 425Satellite TV: Currently subscribe 3% (14) 11% (50) 5% (23) 5% (26) 7% (32) 18% (84) 52% (245) 474Satellite TV: Subscribed in past 3% (19) 6% (37) 8% (49) 7% (43) 10% (56) 20% (115) 45% (260) 578Satellite TV: Never subscribed 3% (38) 6% (66) 5% (52) 6% (68) 9% (107) 18% (202) 53% (613) 1146Streaming Services: Currently subscribe 4% (55) 9% (131) 7% (104) 7% (102) 12% (161) 22% (303) 39% (536) 1391Streaming Services: Subscribed in past 4% (8) 4% (7) 9% (16) 10% (19) 9% (17) 15% (27) 49% (93) 188Streaming Services: Never subscribed 1% (7) 3% (16) 1% (4) 3% (16) 3% (18) 11% (71) 79% (489) 620Film: An avid fan 5% (42) 10% (77) 8% (60) 9% (71) 11% (88) 19% (150) 37% (292) 781Film: A casual fan 2% (23) 6% (74) 5% (61) 5% (60) 8% (97) 19% (216) 55% (636) 1166Film: Not a fan 2% (5) 1% (3) 1% (3) 2% (6) 4% (10) 14% (35) 75% (189) 252Television: An avid fan 4% (49) 8% (92) 6% (71) 8% (86) 9% (105) 19% (212) 46% (520) 1137Television: A casual fan 2% (17) 6% (56) 6% (52) 5% (50) 9% (85) 18% (170) 54% (498) 929Television: Not a fan 2% (3) 4% (5) 1% (2) 1% (1) 3% (5) 15% (19) 74% (99) 134Music: An avid fan 6% (64) 11% (123) 8% (89) 9% (103) 12% (137) 20% (227) 34% (388) 1131Music: A casual fan 1% (6) 3% (30) 4% (34) 4% (34) 6% (55) 18% (170) 65% (614) 942Music: Not a fan — (0) 1% (1) 1% (2) — (0) 2% (3) 4% (5) 92% (115) 126Fashion: An avid fan 12% (35) 9% (28) 9% (26) 12% (35) 12% (34) 17% (51) 29% (86) 295Fashion: A casual fan 3% (24) 9% (84) 7% (61) 6% (58) 10% (97) 20% (184) 45% (423) 930Fashion: Not a fan 1% (12) 4% (42) 4% (37) 5% (44) 7% (64) 17% (167) 62% (608) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



401

Table HR11_3

Table HR11_3: How often do you do each of the following?Listen to a music album from start to nish



About onceper week


About onceper month




402





About onceper week


About onceper month





403

Table HR11_3




About onceper week


About onceper month




404





About onceper week


About onceper month





405

Table HR11_3




About onceper week


About onceper month


Adults 4% (97) 7% (158) 6% (127) 9% (192) 11% (251) 24% (524) 39% (850) 2199Cable TV: Currently subscribe 5% (44) 8% (74) 6% (55) 9% (82) 10% (99) 23% (220) 40% (389) 962Cable TV: Subscribed in past 3% (24) 8% (62) 7% (53) 9% (75) 12% (100) 25% (201) 37% (297) 812Cable TV: Never subscribed 7% (29) 5% (22) 5% (19) 8% (35) 12% (52) 24% (103) 39% (164) 425Satellite TV: Currently subscribe 4% (21) 10% (49) 6% (27) 8% (37) 12% (58) 25% (117) 35% (165) 474Satellite TV: Subscribed in past 4% (20) 8% (45) 7% (40) 10% (57) 12% (70) 22% (130) 37% (217) 578Satellite TV: Never subscribed 5% (56) 6% (64) 5% (60) 9% (99) 11% (123) 24% (277) 41% (468) 1146Streaming Services: Currently subscribe 4% (58) 9% (130) 7% (93) 9% (127) 13% (178) 24% (335) 34% (471) 1391Streaming Services: Subscribed in past 6% (11) 5% (10) 7% (13) 13% (24) 12% (22) 21% (40) 36% (68) 188Streaming Services: Never subscribed 5% (29) 3% (18) 3% (21) 7% (42) 8% (52) 24% (149) 50% (310) 620Film: An avid fan 8% (60) 9% (69) 8% (60) 12% (95) 12% (94) 23% (177) 29% (226) 781Film: A casual fan 3% (29) 7% (83) 5% (60) 7% (81) 12% (139) 27% (312) 40% (462) 1166Film: Not a fan 3% (8) 2% (5) 3% (7) 7% (16) 7% (18) 14% (35) 64% (162) 252Television: An avid fan 6% (72) 8% (93) 6% (66) 9% (107) 12% (141) 25% (279) 33% (378) 1137Television: A casual fan 2% (19) 7% (60) 6% (59) 8% (77) 11% (105) 25% (228) 41% (380) 929Television: Not a fan 5% (6) 3% (4) 2% (3) 6% (8) 4% (5) 12% (16) 69% (92) 134Music: An avid fan 8% (86) 11% (129) 7% (84) 11% (126) 14% (158) 24% (276) 24% (272) 1131Music: A casual fan 1% (8) 3% (27) 4% (40) 7% (64) 10% (92) 26% (241) 50% (469) 942Music: Not a fan 2% (3) 1% (1) 2% (3) 2% (3) — (1) 5% (7) 86% (108) 126Fashion: An avid fan 11% (34) 9% (27) 7% (22) 12% (37) 16% (47) 20% (59) 24% (70) 295Fashion: A casual fan 4% (34) 9% (80) 7% (62) 9% (88) 11% (107) 25% (230) 35% (329) 930Fashion: Not a fan 3% (30) 5% (50) 4% (43) 7% (68) 10% (97) 24% (235) 46% (451) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR11_4: How often do you do each of the following?Buy a music single



About onceper week


About onceper month


Adults 1% (25) 1% (31) 3% (60) 5% (101) 6% (121) 21% (471) 63%(1389) 2199Gender: Male 2% (19) 2% (20) 4% (39) 4% (45) 6% (63) 21% (218) 62% (658) 1061Gender: Female 1% (6) 1% (11) 2% (21) 5% (56) 5% (58) 22% (253) 64% (732) 1138Age: 18-29 2% (11) 2% (10) 4% (18) 7% (31) 7% (30) 20% (83) 57% (242) 426Age: 30-44 2% (13) 2% (14) 5% (31) 7% (38) 7% (41) 20% (119) 56% (330) 587Age: 45-54 — (2) 2% (5) 1% (4) 4% (14) 5% (17) 25% (89) 62% (219) 351Age: 55-64 — (0) — (1) 2% (6) 4% (15) 5% (22) 24% (96) 65% (259) 400Age: 65+ — (0) — (1) — (1) — (2) 2% (10) 19% (83) 78% (339) 436Generation Z: 18-22 1% (2) 2% (3) 6% (9) 7% (11) 6% (10) 17% (28) 61% (98) 161Millennial: Age 23-38 2% (14) 2% (16) 5% (30) 7% (48) 7% (47) 22% (142) 54% (349) 645Generation X: Age 39-54 1% (8) 2% (11) 3% (14) 4% (24) 6% (33) 22% (122) 62% (344) 557Boomers: Age 55-73 — (0) — (2) 1% (7) 2% (17) 4% (30) 22% (160) 70% (511) 728PID: Dem (no lean) 1% (7) 2% (15) 4% (30) 5% (40) 6% (45) 23% (175) 59% (441) 754PID: Ind (no lean) 1% (9) 1% (4) 2% (11) 5% (33) 6% (41) 22% (157) 65% (464) 718PID: Rep (no lean) 1% (9) 2% (12) 3% (19) 4% (28) 5% (36) 19% (139) 67% (484) 727PID/Gender: DemMen 1% (5) 3% (9) 6% (21) 6% (20) 7% (24) 20% (71) 57% (203) 353PID/Gender: DemWomen 1% (3) 1% (6) 2% (9) 5% (20) 5% (21) 26% (103) 60% (239) 401PID/Gender: Ind Men 2% (6) 1% (2) 1% (5) 3% (9) 6% (19) 22% (75) 66% (221) 337PID/Gender: Ind Women 1% (3) — (2) 2% (6) 6% (24) 6% (21) 22% (82) 64% (243) 381PID/Gender: Rep Men 2% (8) 2% (8) 3% (12) 5% (17) 5% (20) 19% (72) 63% (234) 371PID/Gender: Rep Women — (1) 1% (4) 2% (6) 3% (12) 4% (16) 19% (67) 70% (250) 356Ideo: Liberal (1-3) 1% (8) 3% (18) 5% (29) 6% (34) 7% (40) 24% (148) 55% (334) 610Ideo: Moderate (4) 1% (8) 1% (4) 2% (11) 5% (25) 6% (32) 23% (124) 62% (335) 539Ideo: Conservative (5-7) 1% (5) 1% (5) 2% (18) 4% (30) 4% (33) 19% (142) 69% (508) 741Educ: < College 1% (15) 1% (17) 3% (40) 5% (74) 5% (71) 20% (307) 65% (988) 1511Educ: Bachelors degree 1% (3) 1% (6) 3% (13) 5% (24) 7% (32) 23% (101) 60% (264) 444Educ: Post-grad 3% (7) 3% (8) 2% (6) 1% (4) 8% (19) 26% (63) 56% (137) 244Income: Under 50k 1% (9) 1% (13) 2% (30) 4% (54) 5% (58) 20% (246) 67% (813) 1221Income: 50k-100k 2% (11) 1% (9) 3% (24) 5% (36) 7% (46) 23% (164) 59% (415) 705Income: 100k+ 2% (5) 3% (9) 2% (7) 4% (11) 6% (17) 23% (62) 59% (162) 272



407

Table HR11_4




About onceper week


About onceper month


Adults 1% (25) 1% (31) 3% (60) 5% (101) 6% (121) 21% (471) 63%(1389) 2199Ethnicity: White 1% (13) 1% (22) 2% (36) 4% (72) 5% (88) 22% (380) 64%(1110) 1721Ethnicity: Hispanic 3% (12) 2% (8) 8% (26) 8% (28) 8% (28) 12% (43) 58% (204) 349Ethnicity: Afr. Am. 4% (11) 3% (8) 4% (11) 6% (16) 6% (17) 16% (44) 62% (169) 274Ethnicity: Other — (1) — (1) 7% (13) 7% (14) 8% (17) 23% (47) 54% (111) 204All Christian 2% (15) 2% (16) 2% (22) 4% (38) 5% (50) 21% (211) 64% (631) 984All Non-Christian 1% (1) 1% (1) 5% (5) 9% (8) 8% (7) 18% (16) 58% (52) 90Atheist 1% (1) — (0) 7% (7) 10% (10) 6% (6) 15% (16) 62% (67) 107Agnostic/Nothing in particular 1% (8) 1% (14) 3% (26) 4% (44) 6% (58) 22% (228) 63% (639) 1018Religious Non-Protestant/Catholic 1% (1) 1% (1) 4% (5) 8% (8) 8% (8) 23% (24) 55% (58) 105Evangelical 2% (15) 2% (9) 3% (16) 4% (23) 5% (31) 21% (123) 63% (374) 590Non-Evangelical 1% (4) 2% (12) 3% (22) 4% (32) 6% (43) 22% (169) 64% (499) 781Community: Urban 3% (15) 2% (13) 4% (24) 6% (32) 7% (37) 20% (114) 58% (327) 562Community: Suburban — (4) 1% (10) 2% (23) 5% (44) 4% (42) 22% (217) 65% (642) 981Community: Rural 1% (6) 1% (8) 2% (13) 4% (25) 6% (43) 21% (140) 64% (421) 655Employ: Private Sector 2% (16) 2% (15) 4% (32) 5% (39) 7% (47) 23% (167) 56% (400) 716Employ: Government — (0) — (1) 1% (1) 5% (6) 8% (9) 25% (32) 61% (76) 124Employ: Self-Employed 2% (3) 4% (8) 2% (3) 7% (14) 7% (14) 20% (42) 60% (125) 209Employ: Homemaker 2% (2) 1% (1) 2% (2) 4% (5) 2% (3) 23% (31) 67% (90) 135Employ: Retired — (0) — (1) — (1) 1% (5) 3% (16) 18% (91) 77% (379) 494Employ: Unemployed 1% (2) 1% (1) 4% (9) 7% (15) 6% (13) 20% (45) 63% (144) 229Employ: Other 1% (2) 2% (3) 1% (3) 5% (9) 6% (12) 23% (43) 62% (118) 189Military HH: Yes 1% (2) 1% (4) 2% (7) 2% (9) 5% (18) 22% (81) 67% (241) 362Military HH: No 1% (23) 1% (28) 3% (53) 5% (92) 6% (103) 21% (390) 63%(1149) 1837RD/WT: Right Direction 2% (18) 1% (13) 3% (26) 4% (35) 5% (39) 19% (159) 66% (566) 856RD/WT: Wrong Track 1% (7) 1% (18) 3% (34) 5% (66) 6% (83) 23% (312) 61% (823) 1343Trump Job Approve 2% (16) 1% (13) 2% (18) 4% (32) 5% (45) 21% (189) 66% (608) 921Trump Job Disapprove 1% (7) 1% (16) 4% (41) 5% (64) 6% (72) 22% (264) 61% (715) 1179


408





About onceper week


About onceper month


Adults 1% (25) 1% (31) 3% (60) 5% (101) 6% (121) 21% (471) 63%(1389) 2199Trump Job Strongly Approve 3% (16) 2% (11) 2% (10) 4% (22) 4% (20) 20% (109) 65% (347) 534Trump Job Somewhat Approve — (0) 1% (2) 2% (8) 3% (10) 7% (25) 21% (80) 67% (261) 387Trump Job Somewhat Disapprove — (0) 1% (3) 2% (5) 10% (23) 5% (13) 23% (55) 58% (139) 237Trump Job Strongly Disapprove 1% (7) 1% (13) 4% (37) 4% (41) 6% (59) 22% (208) 61% (577) 942Favorable of Trump 2% (19) 1% (13) 2% (19) 3% (28) 5% (50) 22% (198) 64% (590) 917Unfavorable of Trump — (5) 1% (13) 3% (39) 6% (65) 6% (66) 22% (250) 62% (712) 1151Very Favorable of Trump 2% (9) 2% (11) 3% (14) 3% (19) 5% (26) 22% (121) 64% (356) 558Somewhat Favorable of Trump 3% (10) — (2) 1% (5) 3% (9) 7% (24) 21% (76) 65% (233) 359Somewhat Unfavorable of Trump 1% (2) — (0) 2% (4) 8% (14) 5% (9) 17% (31) 68% (127) 188Very Unfavorable of Trump — (3) 1% (13) 4% (35) 5% (51) 6% (58) 23% (218) 61% (585) 963#1 Issue: Economy 2% (9) 2% (11) 4% (24) 5% (31) 6% (35) 25% (144) 55% (315) 568#1 Issue: Security 1% (5) 1% (8) 2% (12) 3% (15) 6% (31) 18% (98) 68% (364) 532#1 Issue: Health Care 1% (2) 2% (6) 3% (11) 6% (23) 5% (18) 22% (85) 62% (240) 384#1 Issue: Medicare / Social Security — (0) — (1) — (0) 2% (4) 3% (9) 24% (65) 71% (188) 267#1 Issue: Women’s Issues 3% (3) 1% (1) — (1) 6% (7) 6% (7) 22% (26) 61% (71) 115#1 Issue: Education 4% (4) 2% (2) 9% (9) 7% (7) 9% (8) 18% (17) 50% (47) 94#1 Issue: Energy — (0) 2% (3) 3% (4) 10% (12) 6% (7) 15% (18) 64% (76) 120#1 Issue: Other 1% (1) — (0) — (0) 2% (2) 6% (7) 16% (19) 75% (89) 1192018 House Vote: Democrat 1% (6) 2% (13) 2% (14) 5% (36) 7% (53) 24% (184) 59% (448) 7542018 House Vote: Republican 2% (13) 1% (9) 3% (18) 4% (29) 5% (35) 19% (127) 66% (447) 6802018 House Vote: Someone else 2% (2) 4% (3) — (0) 2% (2) 1% (1) 27% (22) 64% (52) 822016 Vote: Hillary Clinton 1% (6) 2% (14) 2% (16) 5% (39) 6% (41) 25% (173) 59% (419) 7062016 Vote: Donald Trump 1% (9) 2% (11) 3% (21) 3% (24) 5% (37) 18% (126) 67% (460) 6872016 Vote: Other 2% (2) 1% (2) — (0) 2% (3) 5% (7) 26% (35) 64% (88) 1382016 Vote: Didn’t Vote 1% (8) 1% (5) 3% (22) 5% (35) 6% (37) 20% (136) 63% (420) 663Voted in 2014: Yes 1% (14) 2% (24) 2% (32) 4% (57) 5% (65) 23% (295) 63% (814) 1302Voted in 2014: No 1% (11) 1% (7) 3% (28) 5% (44) 6% (57) 20% (176) 64% (576) 897



409

Table HR11_4




About onceper week


About onceper month


Adults 1% (25) 1% (31) 3% (60) 5% (101) 6% (121) 21% (471) 63%(1389) 21992012 Vote: Barack Obama 2% (14) 2% (17) 3% (23) 4% (36) 6% (50) 23% (189) 61% (507) 8362012 Vote: Mitt Romney 1% (5) 1% (7) 2% (10) 3% (15) 5% (25) 21% (106) 67% (341) 5082012 Vote: Other 1% (1) — (0) 1% (1) 4% (3) 1% (1) 24% (21) 68% (57) 842012 Vote: Didn’t Vote 1% (5) 1% (8) 3% (26) 6% (46) 6% (46) 20% (153) 63% (482) 7664-Region: Northeast 1% (3) 2% (9) 3% (10) 5% (18) 5% (18) 24% (93) 62% (243) 3934-Region: Midwest 1% (6) 2% (9) 2% (9) 4% (19) 5% (24) 19% (89) 66% (307) 4624-Region: South 2% (15) 1% (8) 2% (16) 5% (41) 6% (45) 23% (186) 62% (512) 8244-Region: West — (1) 1% (5) 5% (25) 5% (23) 7% (34) 20% (104) 63% (328) 520Watch TV: Every day 1% (11) 2% (18) 2% (20) 5% (52) 7% (71) 23% (239) 60% (626) 1037Watch TV: Several times per week 1% (4) 2% (10) 1% (8) 4% (20) 4% (20) 26% (134) 63% (330) 524Watch TV: About once per week 3% (6) 1% (1) 8% (14) 4% (6) 5% (8) 19% (31) 60% (99) 165Watch TV: Several times per month 1% (1) — (0) 1% (2) 8% (10) 7% (9) 24% (31) 59% (75) 127Watch TV: About once per month 1% (0) — (0) 18% (12) 6% (4) 5% (3) 13% (9) 57% (38) 67Watch TV: Less often than once per month — (0) — (0) 5% (4) 2% (1) 4% (3) 16% (12) 74% (58) 79Watch TV: Never 1% (3) 1% (2) — (1) 4% (8) 4% (8) 8% (15) 82% (163) 200Watch Movies: Every day 2% (7) 2% (6) 4% (15) 7% (24) 8% (29) 25% (88) 52% (184) 354Watch Movies: Several times per week 2% (12) 3% (15) 2% (11) 5% (32) 5% (27) 24% (145) 59% (350) 592Watch Movies: About once per week 1% (3) 1% (5) 3% (9) 4% (14) 7% (24) 22% (77) 62% (211) 344Watch Movies: Several times per month — (0) 1% (3) 4% (13) 5% (14) 5% (16) 21% (61) 63% (180) 287Watch Movies: About once per month — (0) — (0) 1% (2) 5% (9) 4% (8) 24% (45) 66% (125) 189Watch Movies: Less often than once per month — (0) — (0) 4% (9) 1% (2) 4% (10) 19% (41) 72% (156) 217Watch Movies: Never 1% (3) 1% (1) 1% (2) 2% (5) 4% (8) 6% (14) 85% (182) 216Watch Sporting Events: Every day 6% (7) 6% (8) 11% (13) 4% (5) 13% (16) 17% (22) 43% (53) 124Watch Sporting Events: Several times per week 1% (5) 2% (7) 3% (12) 6% (22) 7% (25) 23% (88) 58% (218) 378Watch Sporting Events: About once per week 2% (6) 3% (8) 3% (10) 7% (22) 8% (25) 26% (85) 52% (169) 326Watch Sporting Events: Several times per month 1% (2) 1% (2) 6% (10) 8% (14) 5% (9) 20% (35) 59% (102) 174Watch Sporting Events: About once per month — (1) — (0) — (1) 6% (8) 11% (15) 22% (31) 61% (86) 142Watch Sporting Events: Less often than once per month — (0) — (0) 2% (8) 5% (16) 2% (7) 30% (95) 61% (194) 320Watch Sporting Events: Never — (3) 1% (5) 1% (6) 2% (15) 3% (24) 16% (116) 77% (567) 735


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About onceper week


About onceper month


Adults 1% (25) 1% (31) 3% (60) 5% (101) 6% (121) 21% (471) 63%(1389) 2199Cable TV: Currently subscribe 2% (15) 2% (18) 3% (32) 4% (39) 6% (58) 23% (219) 60% (581) 962Cable TV: Subscribed in past 1% (9) 1% (11) 2% (20) 5% (39) 5% (40) 22% (176) 64% (517) 812Cable TV: Never subscribed — (0) 1% (2) 2% (8) 5% (23) 5% (23) 18% (76) 69% (292) 425Satellite TV: Currently subscribe 3% (13) 4% (17) 4% (21) 5% (24) 6% (28) 22% (105) 56% (267) 474Satellite TV: Subscribed in past 2% (12) 1% (5) 3% (16) 4% (25) 5% (29) 25% (145) 60% (347) 578Satellite TV: Never subscribed — (1) 1% (9) 2% (23) 5% (52) 6% (64) 19% (222) 68% (776) 1146Streaming Services: Currently subscribe 1% (21) 2% (26) 3% (40) 5% (68) 7% (96) 24% (338) 58% (802) 1391Streaming Services: Subscribed in past 2% (4) 3% (5) 4% (7) 10% (18) 2% (4) 17% (32) 63% (117) 188Streaming Services: Never subscribed — (0) — (0) 2% (12) 2% (14) 3% (22) 16% (102) 76% (470) 620Film: An avid fan 2% (16) 2% (17) 4% (34) 7% (54) 7% (53) 24% (191) 53% (418) 781Film: A casual fan 1% (9) 1% (13) 2% (24) 4% (43) 5% (62) 22% (258) 65% (758) 1166Film: Not a fan — (0) 1% (2) 1% (2) 2% (5) 3% (7) 9% (22) 85% (214) 252Television: An avid fan 1% (12) 2% (18) 3% (37) 5% (57) 8% (91) 23% (259) 58% (661) 1137Television: A casual fan 1% (13) 1% (13) 2% (22) 5% (42) 3% (27) 22% (201) 66% (610) 929Television: Not a fan — (0) — (0) — (0) 1% (1) 3% (4) 8% (11) 88% (118) 134Music: An avid fan 2% (18) 2% (21) 4% (42) 7% (75) 8% (87) 25% (286) 53% (602) 1131Music: A casual fan 1% (7) 1% (10) 2% (18) 3% (25) 3% (32) 19% (180) 71% (670) 942Music: Not a fan — (0) — (0) — (0) 1% (1) 2% (2) 4% (6) 93% (118) 126Fashion: An avid fan 4% (12) 2% (5) 5% (14) 11% (34) 8% (25) 21% (62) 49% (144) 295Fashion: A casual fan 1% (13) 2% (21) 4% (38) 5% (43) 7% (64) 24% (221) 57% (531) 930Fashion: Not a fan — (0) 1% (5) 1% (9) 2% (24) 3% (33) 19% (189) 73% (714) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR12_1

Table HR12_1: Do you agree or disagree with the following statements?My favorite songs rarely get nominated for awards

Demographic Strongly agreeSomewhatagree

Somewhatdisagree

Stronglydisagree

Don’t know /No opinion Total N

Adults 17% (381) 24% (530) 16% (353) 8% (180) 34% (755) 2199Gender: Male 21% (224) 24% (254) 14% (153) 6% (66) 34% (366) 1061Gender: Female 14% (158) 24% (276) 18% (200) 10% (114) 34% (389) 1138Age: 18-29 21% (91) 26% (109) 19% (80) 5% (23) 29% (123) 426Age: 30-44 19% (110) 23% (137) 17% (99) 11% (65) 30% (176) 587Age: 45-54 19% (68) 26% (91) 17% (60) 8% (28) 30% (104) 351Age: 55-64 14% (57) 25% (100) 13% (53) 10% (39) 38% (150) 400Age: 65+ 13% (56) 21% (94) 14% (60) 6% (25) 46% (201) 436Generation Z: 18-22 25% (40) 23% (36) 23% (37) 5% (7) 25% (40) 161Millennial: Age 23-38 20% (128) 24% (156) 17% (111) 10% (65) 29% (186) 645Generation X: Age 39-54 18% (101) 26% (144) 16% (91) 8% (44) 32% (177) 557Boomers: Age 55-73 14% (105) 24% (173) 13% (95) 9% (63) 40% (293) 728PID: Dem (no lean) 17% (129) 24% (181) 18% (133) 9% (71) 32% (240) 754PID: Ind (no lean) 19% (135) 22% (161) 14% (103) 8% (55) 37% (264) 718PID: Rep (no lean) 16% (117) 26% (188) 16% (116) 7% (54) 35% (252) 727PID/Gender: DemMen 21% (75) 23% (82) 15% (54) 8% (29) 32% (112) 353PID/Gender: DemWomen 13% (54) 25% (99) 20% (79) 11% (42) 32% (127) 401PID/Gender: Ind Men 20% (68) 22% (76) 11% (37) 5% (16) 42% (140) 337PID/Gender: Ind Women 18% (67) 22% (85) 17% (66) 10% (39) 32% (124) 381PID/Gender: Rep Men 22% (80) 26% (95) 16% (61) 6% (21) 31% (113) 371PID/Gender: Rep Women 10% (37) 26% (92) 16% (56) 9% (33) 39% (138) 356Ideo: Liberal (1-3) 21% (129) 24% (148) 19% (117) 8% (48) 27% (168) 610Ideo: Moderate (4) 16% (85) 26% (142) 16% (84) 10% (51) 33% (177) 539Ideo: Conservative (5-7) 18% (133) 25% (184) 14% (107) 8% (60) 35% (258) 741Educ: < College 16% (244) 23% (350) 16% (245) 9% (142) 35% (530) 1511Educ: Bachelors degree 20% (89) 27% (118) 17% (77) 6% (26) 30% (134) 444Educ: Post-grad 20% (48) 25% (61) 13% (31) 5% (12) 37% (91) 244Income: Under 50k 16% (199) 22% (271) 16% (198) 8% (103) 37% (451) 1221Income: 50k-100k 18% (124) 26% (186) 18% (125) 8% (58) 30% (212) 705Income: 100k+ 21% (58) 27% (73) 11% (30) 7% (19) 34% (92) 272Ethnicity: White 17% (289) 23% (404) 16% (273) 8% (132) 36% (622) 1721


412




Somewhatdisagree

Stronglydisagree


Adults 17% (381) 24% (530) 16% (353) 8% (180) 34% (755) 2199Ethnicity: Hispanic 21% (73) 23% (80) 20% (69) 9% (33) 27% (94) 349Ethnicity: Afr. Am. 18% (48) 27% (75) 14% (38) 13% (37) 28% (76) 274Ethnicity: Other 22% (44) 25% (51) 20% (41) 5% (11) 28% (57) 204All Christian 14% (137) 26% (253) 17% (169) 8% (74) 36% (351) 984All Non-Christian 22% (19) 23% (21) 14% (13) 5% (4) 36% (33) 90Atheist 29% (31) 20% (21) 16% (17) 6% (7) 29% (31) 107Agnostic/Nothing in particular 19% (194) 23% (235) 15% (154) 9% (96) 33% (340) 1018Religious Non-Protestant/Catholic 21% (22) 22% (23) 18% (18) 4% (4) 35% (37) 105Evangelical 16% (95) 25% (149) 16% (94) 10% (61) 32% (191) 590Non-Evangelical 15% (116) 24% (190) 18% (138) 8% (63) 35% (275) 781Community: Urban 19% (106) 27% (151) 16% (92) 10% (55) 28% (158) 562Community: Suburban 17% (172) 24% (233) 16% (161) 7% (67) 36% (349) 981Community: Rural 16% (104) 22% (146) 15% (99) 9% (59) 38% (248) 655Employ: Private Sector 18% (132) 29% (207) 18% (128) 9% (61) 26% (188) 716Employ: Government 14% (18) 24% (30) 19% (24) 4% (5) 38% (47) 124Employ: Self-Employed 27% (57) 20% (41) 15% (31) 9% (18) 29% (61) 209Employ: Homemaker 13% (18) 24% (32) 20% (27) 8% (11) 36% (48) 135Employ: Retired 13% (66) 21% (102) 12% (61) 7% (35) 47% (230) 494Employ: Unemployed 15% (34) 25% (56) 13% (30) 8% (17) 40% (92) 229Employ: Other 20% (38) 17% (32) 18% (33) 15% (29) 30% (57) 189Military HH: Yes 14% (49) 27% (99) 16% (60) 8% (30) 34% (124) 362Military HH: No 18% (332) 23% (431) 16% (293) 8% (150) 34% (631) 1837RD/WT: Right Direction 18% (154) 23% (200) 16% (137) 7% (62) 35% (303) 856RD/WT: Wrong Track 17% (228) 25% (330) 16% (216) 9% (118) 34% (452) 1343Trump Job Approve 18% (170) 25% (228) 16% (151) 7% (63) 34% (310) 921Trump Job Disapprove 17% (205) 24% (283) 16% (190) 9% (109) 33% (392) 1179Trump Job Strongly Approve 21% (111) 25% (132) 13% (71) 7% (40) 34% (180) 534Trump Job Somewhat Approve 15% (59) 25% (96) 21% (80) 6% (23) 33% (130) 387Trump Job Somewhat Disapprove 13% (31) 33% (77) 15% (36) 8% (19) 31% (73) 237Trump Job Strongly Disapprove 19% (174) 22% (206) 16% (153) 10% (90) 34% (318) 942



413

Table HR12_1



Somewhatdisagree

Stronglydisagree


Adults 17% (381) 24% (530) 16% (353) 8% (180) 34% (755) 2199Favorable of Trump 19% (172) 24% (217) 17% (158) 7% (63) 33% (307) 917Unfavorable of Trump 18% (203) 25% (289) 16% (181) 9% (108) 32% (370) 1151Very Favorable of Trump 21% (115) 23% (128) 15% (85) 8% (44) 33% (186) 558Somewhat Favorable of Trump 16% (57) 25% (89) 20% (73) 5% (19) 34% (121) 359Somewhat Unfavorable of Trump 11% (21) 32% (60) 16% (30) 8% (14) 33% (63) 188Very Unfavorable of Trump 19% (182) 24% (230) 16% (151) 10% (93) 32% (307) 963#1 Issue: Economy 18% (100) 26% (151) 18% (101) 7% (40) 31% (177) 568#1 Issue: Security 16% (87) 23% (125) 14% (75) 10% (51) 36% (194) 532#1 Issue: Health Care 17% (64) 27% (104) 17% (66) 10% (37) 29% (112) 384#1 Issue: Medicare / Social Security 12% (33) 19% (50) 16% (42) 8% (23) 45% (119) 267#1 Issue: Women’s Issues 17% (19) 21% (24) 24% (28) 8% (9) 31% (35) 115#1 Issue: Education 22% (21) 29% (27) 22% (20) 8% (8) 19% (17) 94#1 Issue: Energy 20% (24) 28% (33) 9% (11) 6% (7) 37% (44) 120#1 Issue: Other 28% (33) 14% (17) 7% (9) 4% (5) 46% (55) 1192018 House Vote: Democrat 19% (145) 25% (185) 17% (125) 9% (71) 30% (229) 7542018 House Vote: Republican 18% (123) 25% (168) 14% (96) 7% (51) 36% (242) 6802018 House Vote: Someone else 21% (18) 13% (11) 13% (11) 11% (9) 41% (34) 822016 Vote: Hillary Clinton 17% (121) 25% (173) 17% (118) 10% (69) 32% (225) 7062016 Vote: Donald Trump 18% (125) 24% (166) 16% (108) 7% (48) 35% (240) 6872016 Vote: Other 23% (32) 28% (38) 13% (18) 7% (9) 30% (42) 1382016 Vote: Didn’t Vote 15% (101) 23% (152) 16% (109) 8% (53) 37% (248) 663Voted in 2014: Yes 19% (245) 24% (315) 15% (198) 9% (118) 33% (425) 1302Voted in 2014: No 15% (136) 24% (215) 17% (155) 7% (62) 37% (330) 8972012 Vote: Barack Obama 18% (151) 24% (196) 17% (140) 11% (89) 31% (259) 8362012 Vote: Mitt Romney 19% (95) 25% (127) 13% (68) 7% (33) 36% (185) 5082012 Vote: Other 17% (14) 21% (18) 11% (10) 3% (2) 48% (40) 842012 Vote: Didn’t Vote 16% (119) 25% (189) 17% (132) 7% (55) 35% (270) 766


414




Somewhatdisagree

Stronglydisagree


Adults 17% (381) 24% (530) 16% (353) 8% (180) 34% (755) 21994-Region: Northeast 19% (74) 25% (98) 16% (64) 10% (39) 30% (119) 3934-Region: Midwest 14% (67) 22% (102) 15% (69) 10% (47) 39% (178) 4624-Region: South 17% (143) 25% (208) 16% (134) 9% (70) 33% (268) 8244-Region: West 19% (98) 23% (122) 17% (86) 5% (25) 36% (190) 520Watch TV: Every day 21% (215) 26% (266) 16% (166) 10% (101) 28% (289) 1037Watch TV: Several times per week 14% (74) 26% (139) 17% (89) 8% (41) 35% (181) 524Watch TV: About once per week 16% (26) 25% (42) 21% (34) 3% (5) 35% (57) 165Watch TV: Several times per month 9% (12) 25% (31) 12% (16) 12% (15) 42% (53) 127Watch TV: About once per month 14% (9) 21% (14) 25% (16) 11% (7) 30% (20) 67Watch TV: Less often than once per month 20% (16) 19% (15) 13% (10) 5% (4) 43% (34) 79Watch TV: Never 14% (28) 11% (23) 10% (20) 4% (7) 61% (121) 200Watch Movies: Every day 18% (65) 26% (92) 19% (69) 15% (52) 21% (76) 354Watch Movies: Several times per week 19% (110) 26% (153) 20% (119) 10% (56) 26% (153) 592Watch Movies: About once per week 21% (73) 25% (85) 13% (44) 6% (21) 35% (121) 344Watch Movies: Several times per month 13% (37) 27% (76) 15% (42) 7% (21) 39% (110) 287Watch Movies: About once per month 21% (39) 27% (51) 19% (36) 7% (13) 27% (50) 189Watch Movies: Less often than once per month 15% (32) 24% (52) 9% (20) 4% (10) 48% (103) 217Watch Movies: Never 11% (25) 10% (21) 10% (22) 3% (7) 65% (141) 216Watch Sporting Events: Every day 28% (34) 25% (32) 14% (17) 12% (15) 21% (26) 124Watch Sporting Events: Several times per week 17% (63) 31% (117) 17% (65) 10% (37) 25% (95) 378Watch Sporting Events: About once per week 21% (68) 28% (91) 18% (59) 6% (18) 28% (90) 326Watch Sporting Events: Several times per month 16% (28) 24% (42) 17% (30) 12% (21) 30% (53) 174Watch Sporting Events: About once per month 19% (27) 26% (36) 17% (24) 13% (18) 26% (37) 142Watch Sporting Events: Less often than once per month 16% (52) 25% (79) 19% (59) 9% (30) 31% (100) 320Watch Sporting Events: Never 15% (108) 18% (133) 13% (99) 6% (42) 48% (354) 735Cable TV: Currently subscribe 18% (172) 25% (241) 16% (153) 9% (89) 32% (307) 962Cable TV: Subscribed in past 15% (121) 26% (209) 17% (141) 8% (61) 34% (280) 812Cable TV: Never subscribed 21% (88) 19% (79) 14% (59) 7% (30) 40% (168) 425



415

Table HR12_1



Somewhatdisagree

Stronglydisagree


Adults 17% (381) 24% (530) 16% (353) 8% (180) 34% (755) 2199Satellite TV: Currently subscribe 17% (79) 24% (114) 17% (79) 8% (39) 35% (164) 474Satellite TV: Subscribed in past 17% (100) 27% (157) 18% (104) 9% (52) 29% (165) 578Satellite TV: Never subscribed 18% (202) 23% (259) 15% (170) 8% (89) 37% (426) 1146Streaming Services: Currently subscribe 19% (258) 26% (358) 17% (239) 8% (116) 30% (420) 1391Streaming Services: Subscribed in past 16% (29) 25% (47) 18% (35) 13% (25) 28% (52) 188Streaming Services: Never subscribed 15% (94) 20% (125) 13% (79) 6% (40) 46% (283) 620Film: An avid fan 21% (163) 25% (195) 21% (166) 10% (79) 23% (178) 781Film: A casual fan 16% (190) 24% (284) 14% (161) 7% (86) 38% (445) 1166Film: Not a fan 11% (28) 20% (50) 10% (26) 6% (15) 52% (132) 252Television: An avid fan 18% (205) 26% (296) 19% (212) 11% (130) 26% (293) 1137Television: A casual fan 16% (147) 23% (216) 14% (130) 4% (41) 43% (395) 929Television: Not a fan 22% (29) 14% (18) 8% (11) 6% (8) 50% (67) 134Music: An avid fan 22% (252) 25% (282) 19% (214) 10% (117) 23% (265) 1131Music: A casual fan 13% (120) 25% (237) 14% (131) 6% (61) 42% (394) 942Music: Not a fan 7% (9) 9% (11) 6% (7) 2% (2) 77% (97) 126Fashion: An avid fan 17% (50) 28% (83) 17% (51) 18% (52) 20% (60) 295Fashion: A casual fan 14% (130) 25% (234) 20% (185) 9% (82) 32% (298) 930Fashion: Not a fan 21% (201) 22% (213) 12% (116) 5% (47) 41% (397) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


416


Table HR12_2: Do you agree or disagree with the following statements?Awards shows rarely honor popular music


Somewhatdisagree

Stronglydisagree





417

Table HR12_2



Somewhatdisagree

Stronglydisagree




418




Somewhatdisagree

Stronglydisagree





419

Table HR12_2



Somewhatdisagree

Stronglydisagree




420




Somewhatdisagree

Stronglydisagree





421

Table HR12_3

Table HR12_3: Do you agree or disagree with the following statements?Musicians should release full albums instead of just singles


Somewhatdisagree

Stronglydisagree




422




Somewhatdisagree

Stronglydisagree





423

Table HR12_3



Somewhatdisagree

Stronglydisagree




424




Somewhatdisagree

Stronglydisagree





425

Table HR12_3



Somewhatdisagree

Stronglydisagree




426


Table HR12_4: Do you agree or disagree with the following statements?Musicians should release just singles instead of full albums


Somewhatdisagree

Stronglydisagree





427

Table HR12_4



Somewhatdisagree

Stronglydisagree




428




Somewhatdisagree

Stronglydisagree





429

Table HR12_4



Somewhatdisagree

Stronglydisagree




430




Somewhatdisagree

Stronglydisagree





431

Table HR12_5

Table HR12_5: Do you agree or disagree with the following statements?I prefer to listen to a musician’s single rather than a full music album


Somewhatdisagree

Stronglydisagree




432




Somewhatdisagree

Stronglydisagree





433

Table HR12_5



Somewhatdisagree

Stronglydisagree




434




Somewhatdisagree

Stronglydisagree





435

Table HR12_5



Somewhatdisagree

Stronglydisagree




436


Table HR12_6: Do you agree or disagree with the following statements?I prefer musicians release the top singles before they release their full music album


Somewhatdisagree

Stronglydisagree





437

Table HR12_6



Somewhatdisagree

Stronglydisagree




438




Somewhatdisagree

Stronglydisagree





439

Table HR12_6



Somewhatdisagree

Stronglydisagree




440




Somewhatdisagree

Stronglydisagree





441

Table HR13

Table HR13: How likely is it that you will watch the 62nd Grammy Awards on January 26th?

Demographic Very likelySomewhatlikely

Somewhatunlikely Very unlikely


Adults 12% (271) 20% (432) 15% (329) 45% (983) 8% (185) 2199Gender: Male 10% (108) 18% (188) 15% (155) 51% (537) 7% (74) 1061Gender: Female 14% (163) 21% (243) 15% (174) 39% (446) 10% (111) 1138Age: 18-29 13% (54) 19% (80) 16% (69) 38% (163) 14% (59) 426Age: 30-44 16% (92) 19% (113) 13% (74) 41% (239) 12% (68) 587Age: 45-54 11% (37) 20% (72) 16% (57) 47% (164) 6% (20) 351Age: 55-64 12% (47) 20% (82) 15% (58) 48% (191) 5% (22) 400Age: 65+ 9% (41) 20% (85) 16% (70) 52% (225) 4% (16) 436Generation Z: 18-22 13% (20) 17% (28) 20% (32) 33% (54) 16% (26) 161Millennial: Age 23-38 14% (93) 21% (134) 14% (89) 40% (260) 11% (69) 645Generation X: Age 39-54 12% (69) 19% (103) 14% (79) 45% (253) 9% (52) 557Boomers: Age 55-73 11% (82) 20% (149) 14% (102) 49% (360) 5% (35) 728PID: Dem (no lean) 16% (119) 24% (181) 16% (117) 39% (292) 6% (44) 754PID: Ind (no lean) 10% (73) 18% (132) 15% (107) 43% (306) 14% (99) 718PID: Rep (no lean) 11% (78) 16% (119) 14% (105) 53% (384) 6% (41) 727PID/Gender: DemMen 13% (44) 23% (82) 15% (53) 44% (155) 5% (18) 353PID/Gender: DemWomen 19% (75) 25% (98) 16% (64) 34% (137) 6% (26) 401PID/Gender: Ind Men 7% (24) 15% (51) 16% (54) 50% (169) 12% (39) 337PID/Gender: Ind Women 13% (49) 21% (81) 14% (53) 36% (137) 16% (60) 381PID/Gender: Rep Men 11% (40) 15% (55) 13% (48) 57% (212) 4% (16) 371PID/Gender: Rep Women 11% (39) 18% (64) 16% (57) 48% (172) 7% (25) 356Ideo: Liberal (1-3) 16% (97) 23% (139) 16% (96) 40% (244) 5% (33) 610Ideo: Moderate (4) 14% (78) 24% (131) 16% (84) 39% (211) 7% (35) 539Ideo: Conservative (5-7) 11% (79) 15% (111) 13% (99) 56% (412) 5% (39) 741Educ: < College 12% (186) 19% (292) 14% (218) 44% (660) 10% (156) 1511Educ: Bachelors degree 12% (52) 22% (96) 15% (68) 47% (209) 4% (18) 444Educ: Post-grad 14% (33) 18% (43) 17% (42) 47% (114) 5% (11) 244Income: Under 50k 12% (142) 18% (222) 14% (175) 44% (539) 12% (144) 1221Income: 50k-100k 14% (95) 22% (157) 16% (115) 43% (306) 4% (31) 705Income: 100k+ 12% (34) 19% (53) 14% (38) 51% (138) 3% (9) 272Ethnicity: White 12% (199) 19% (320) 15% (259) 47% (814) 7% (128) 1721Ethnicity: Hispanic 14% (49) 21% (73) 13% (46) 41% (144) 11% (37) 349


442






Adults 12% (271) 20% (432) 15% (329) 45% (983) 8% (185) 2199Ethnicity: Afr. Am. 18% (50) 24% (65) 11% (30) 32% (89) 15% (41) 274Ethnicity: Other 11% (22) 23% (47) 19% (39) 39% (80) 8% (15) 204All Christian 13% (126) 21% (202) 15% (146) 45% (443) 7% (67) 984All Non-Christian 15% (14) 28% (25) 19% (17) 36% (32) 3% (2) 90Atheist 5% (6) 24% (25) 12% (13) 59% (63) 1% (1) 107Agnostic/Nothing in particular 12% (126) 18% (180) 15% (153) 44% (445) 11% (115) 1018Religious Non-Protestant/Catholic 13% (14) 24% (25) 19% (20) 42% (44) 2% (2) 105Evangelical 14% (84) 21% (124) 12% (73) 44% (261) 8% (48) 590Non-Evangelical 14% (108) 22% (171) 16% (123) 41% (320) 7% (58) 781Community: Urban 17% (97) 22% (123) 12% (69) 38% (213) 11% (60) 562Community: Suburban 11% (110) 19% (188) 17% (169) 46% (450) 7% (65) 981Community: Rural 10% (64) 18% (121) 14% (91) 49% (320) 9% (60) 655Employ: Private Sector 14% (100) 22% (160) 14% (102) 43% (307) 7% (47) 716Employ: Government 14% (17) 18% (23) 11% (14) 47% (59) 9% (12) 124Employ: Self-Employed 14% (30) 20% (41) 15% (32) 46% (95) 4% (9) 209Employ: Homemaker 18% (25) 14% (19) 18% (25) 37% (50) 12% (16) 135Employ: Retired 9% (44) 19% (96) 15% (76) 53% (260) 4% (18) 494Employ: Unemployed 9% (20) 17% (38) 16% (36) 41% (93) 18% (42) 229Employ: Other 12% (23) 18% (34) 13% (24) 43% (82) 14% (26) 189Military HH: Yes 9% (34) 20% (71) 13% (48) 52% (188) 6% (21) 362Military HH: No 13% (237) 20% (361) 15% (281) 43% (795) 9% (164) 1837RD/WT: Right Direction 11% (95) 17% (144) 14% (121) 51% (433) 7% (62) 856RD/WT: Wrong Track 13% (176) 21% (288) 15% (207) 41% (550) 9% (123) 1343Trump Job Approve 11% (102) 15% (138) 14% (131) 54% (501) 5% (50) 921Trump Job Disapprove 14% (165) 24% (280) 16% (184) 39% (454) 8% (96) 1179Trump Job Strongly Approve 11% (59) 14% (75) 12% (64) 57% (304) 6% (32) 534Trump Job Somewhat Approve 11% (43) 16% (63) 17% (67) 51% (197) 5% (18) 387Trump Job Somewhat Disapprove 10% (25) 27% (64) 21% (51) 33% (79) 8% (18) 237Trump Job Strongly Disapprove 15% (140) 23% (216) 14% (134) 40% (375) 8% (78) 942Favorable of Trump 11% (104) 15% (138) 14% (130) 53% (487) 6% (58) 917Unfavorable of Trump 14% (159) 23% (269) 16% (185) 40% (462) 7% (77) 1151



443

Table HR13





Adults 12% (271) 20% (432) 15% (329) 45% (983) 8% (185) 2199Very Favorable of Trump 10% (58) 15% (85) 12% (69) 55% (309) 7% (37) 558Somewhat Favorable of Trump 13% (47) 15% (53) 17% (61) 49% (178) 6% (20) 359Somewhat Unfavorable of Trump 10% (19) 24% (45) 20% (38) 39% (74) 7% (12) 188Very Unfavorable of Trump 15% (140) 23% (224) 15% (147) 40% (388) 7% (64) 963#1 Issue: Economy 11% (65) 20% (114) 16% (89) 45% (258) 7% (42) 568#1 Issue: Security 12% (64) 16% (85) 13% (71) 49% (263) 9% (49) 532#1 Issue: Health Care 16% (63) 24% (93) 18% (69) 32% (121) 10% (37) 384#1 Issue: Medicare / Social Security 10% (26) 23% (62) 14% (38) 47% (125) 6% (15) 267#1 Issue: Women’s Issues 14% (16) 16% (19) 16% (19) 36% (41) 17% (20) 115#1 Issue: Education 17% (16) 21% (20) 16% (15) 40% (37) 6% (6) 94#1 Issue: Energy 14% (16) 15% (18) 13% (15) 51% (62) 7% (9) 120#1 Issue: Other 3% (3) 17% (20) 11% (13) 64% (76) 6% (7) 1192018 House Vote: Democrat 16% (122) 25% (190) 14% (105) 40% (301) 5% (35) 7542018 House Vote: Republican 12% (82) 15% (100) 13% (88) 55% (376) 5% (34) 6802018 House Vote: Someone else 14% (11) 12% (10) 22% (18) 39% (32) 13% (10) 822016 Vote: Hillary Clinton 17% (120) 25% (178) 15% (107) 38% (266) 5% (36) 7062016 Vote: Donald Trump 10% (70) 15% (102) 15% (104) 55% (378) 5% (33) 6872016 Vote: Other 7% (10) 17% (24) 18% (25) 52% (71) 6% (8) 1382016 Vote: Didn’t Vote 11% (71) 19% (126) 14% (92) 40% (267) 16% (108) 663Voted in 2014: Yes 14% (185) 20% (262) 14% (185) 47% (607) 5% (62) 1302Voted in 2014: No 10% (85) 19% (170) 16% (143) 42% (375) 14% (123) 8972012 Vote: Barack Obama 17% (142) 25% (205) 14% (116) 39% (330) 5% (43) 8362012 Vote: Mitt Romney 10% (51) 14% (69) 15% (76) 56% (285) 5% (27) 5082012 Vote: Other 6% (5) 10% (9) 20% (17) 61% (52) 2% (2) 842012 Vote: Didn’t Vote 9% (72) 19% (148) 15% (117) 41% (315) 15% (113) 7664-Region: Northeast 13% (52) 20% (77) 17% (67) 45% (179) 5% (18) 3934-Region: Midwest 12% (55) 20% (90) 15% (70) 44% (203) 9% (43) 4624-Region: South 14% (115) 21% (175) 14% (117) 40% (328) 11% (89) 8244-Region: West 9% (49) 17% (90) 14% (74) 52% (273) 7% (35) 520


444






Adults 12% (271) 20% (432) 15% (329) 45% (983) 8% (185) 2199Watch TV: Every day 16% (165) 20% (211) 14% (143) 43% (447) 7% (72) 1037Watch TV: Several times per week 10% (50) 20% (107) 17% (88) 47% (245) 6% (34) 524Watch TV: About once per week 9% (16) 23% (39) 18% (30) 40% (66) 9% (15) 165Watch TV: Several times per month 11% (14) 18% (23) 18% (23) 48% (61) 5% (7) 127Watch TV: About once per month 16% (11) 25% (16) 13% (9) 35% (24) 11% (7) 67Watch TV: Less often than once per month 11% (8) 14% (11) 10% (8) 55% (43) 10% (8) 79Watch TV: Never 3% (6) 12% (25) 14% (29) 49% (98) 21% (42) 200Watch Movies: Every day 20% (71) 22% (77) 13% (44) 40% (140) 6% (21) 354Watch Movies: Several times per week 16% (94) 22% (133) 17% (103) 38% (226) 6% (37) 592Watch Movies: About once per week 11% (39) 21% (72) 14% (46) 48% (166) 6% (19) 344Watch Movies: Several times per month 10% (29) 22% (63) 17% (48) 46% (132) 5% (15) 287Watch Movies: About once per month 7% (14) 21% (39) 14% (26) 50% (95) 8% (15) 189Watch Movies: Less often than once per month 5% (12) 11% (24) 15% (33) 55% (120) 13% (28) 217Watch Movies: Never 5% (11) 11% (23) 13% (28) 48% (103) 23% (50) 216Watch Sporting Events: Every day 29% (36) 21% (26) 8% (9) 38% (47) 5% (6) 124Watch Sporting Events: Several times per week 16% (60) 24% (91) 16% (61) 42% (159) 2% (7) 378Watch Sporting Events: About once per week 16% (51) 28% (92) 12% (40) 37% (119) 7% (24) 326Watch Sporting Events: Several times per month 14% (24) 19% (33) 14% (24) 45% (79) 8% (14) 174Watch Sporting Events: About once per month 9% (13) 29% (41) 17% (24) 39% (55) 6% (9) 142Watch Sporting Events: Less often than once per month 12% (39) 18% (58) 18% (58) 46% (147) 6% (18) 320Watch Sporting Events: Never 6% (47) 12% (91) 15% (112) 51% (378) 15% (107) 735Cable TV: Currently subscribe 16% (154) 23% (219) 17% (166) 38% (361) 6% (62) 962Cable TV: Subscribed in past 10% (83) 18% (142) 13% (109) 51% (416) 7% (61) 812Cable TV: Never subscribed 8% (33) 17% (71) 13% (53) 48% (205) 15% (63) 425Satellite TV: Currently subscribe 18% (84) 20% (97) 14% (66) 41% (195) 7% (32) 474Satellite TV: Subscribed in past 13% (76) 22% (126) 14% (80) 42% (244) 9% (51) 578Satellite TV: Never subscribed 10% (111) 18% (208) 16% (182) 47% (544) 9% (102) 1146Streaming Services: Currently subscribe 14% (188) 21% (289) 15% (205) 45% (620) 6% (90) 1391Streaming Services: Subscribed in past 11% (20) 26% (49) 14% (27) 37% (70) 11% (21) 188Streaming Services: Never subscribed 10% (62) 15% (94) 16% (97) 47% (293) 12% (74) 620



445

Table HR13





Adults 12% (271) 20% (432) 15% (329) 45% (983) 8% (185) 2199Film: An avid fan 20% (159) 22% (170) 16% (125) 36% (283) 6% (44) 781Film: A casual fan 9% (106) 20% (229) 15% (172) 49% (567) 8% (92) 1166Film: Not a fan 2% (6) 13% (32) 13% (32) 53% (133) 19% (49) 252Television: An avid fan 18% (209) 23% (265) 14% (162) 39% (440) 5% (60) 1137Television: A casual fan 6% (57) 17% (155) 17% (153) 50% (464) 11% (99) 929Television: Not a fan 4% (5) 9% (11) 10% (13) 59% (79) 19% (25) 134Music: An avid fan 18% (204) 23% (258) 15% (164) 37% (415) 8% (88) 1131Music: A casual fan 7% (65) 17% (161) 17% (156) 52% (490) 7% (70) 942Music: Not a fan 1% (1) 10% (12) 7% (9) 62% (78) 21% (26) 126Fashion: An avid fan 31% (93) 26% (78) 12% (35) 22% (64) 9% (26) 295Fashion: A casual fan 15% (136) 25% (235) 17% (156) 35% (324) 9% (80) 930Fashion: Not a fan 4% (43) 12% (119) 14% (138) 61% (595) 8% (79) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Morning ConsultTable HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 47%(1037) 24% (524) 8% (165) 6% (127) 3% (67) 4% (79) 9% (200) 2199Gender: Male 45% (474) 24% (257) 8% (82) 7% (70) 3% (36) 4% (44) 9% (98) 1061Gender: Female 49% (562) 24% (267) 7% (83) 5% (57) 3% (31) 3% (35) 9% (102) 1138Age: 18-29 44% (188) 22% (93) 11% (48) 7% (30) 5% (23) 2% (8) 8% (35) 426Age: 30-44 48% (283) 25% (146) 6% (35) 5% (28) 4% (25) 5% (27) 7% (43) 587Age: 45-54 45% (156) 27% (93) 9% (31) 7% (24) 2% (7) 4% (15) 7% (25) 351Age: 55-64 47% (187) 24% (97) 8% (30) 6% (23) 2% (7) 3% (12) 11% (43) 400Age: 65+ 51% (222) 22% (95) 5% (21) 5% (22) 1% (5) 4% (17) 12% (54) 436Generation Z: 18-22 35% (56) 23% (36) 6% (10) 12% (20) 9% (14) 3% (5) 12% (19) 161Millennial: Age 23-38 47% (303) 24% (157) 9% (55) 5% (35) 4% (24) 3% (17) 8% (54) 645Generation X: Age 39-54 48% (269) 25% (139) 9% (49) 5% (27) 3% (16) 5% (28) 5% (30) 557Boomers: Age 55-73 50% (362) 24% (171) 6% (42) 5% (38) 2% (12) 3% (25) 11% (78) 728PID: Dem (no lean) 48% (360) 23% (173) 7% (56) 6% (47) 2% (18) 5% (37) 8% (63) 754PID: Ind (no lean) 42% (305) 25% (178) 8% (55) 8% (54) 4% (27) 3% (23) 11% (76) 718PID: Rep (no lean) 51% (372) 24% (173) 8% (55) 4% (26) 3% (21) 3% (19) 8% (61) 727PID/Gender: DemMen 45% (160) 23% (83) 7% (23) 7% (23) 4% (13) 6% (21) 9% (30) 353PID/Gender: DemWomen 50% (200) 23% (91) 8% (33) 6% (23) 1% (5) 4% (17) 8% (33) 401PID/Gender: Ind Men 41% (137) 24% (80) 8% (28) 9% (32) 3% (9) 4% (13) 11% (37) 337PID/Gender: Ind Women 44% (168) 26% (98) 7% (27) 6% (23) 5% (18) 2% (9) 10% (39) 381PID/Gender: Rep Men 48% (177) 25% (95) 8% (31) 4% (15) 3% (13) 3% (10) 8% (30) 371PID/Gender: Rep Women 55% (194) 22% (79) 7% (24) 3% (11) 2% (9) 3% (9) 9% (31) 356Ideo: Liberal (1-3) 48% (291) 26% (158) 5% (33) 6% (35) 3% (17) 4% (25) 8% (51) 610Ideo: Moderate (4) 46% (250) 26% (142) 8% (45) 6% (33) 2% (12) 4% (20) 7% (37) 539Ideo: Conservative (5-7) 51% (381) 21% (154) 8% (59) 5% (37) 3% (25) 3% (19) 9% (67) 741Educ: < College 47% (714) 22% (331) 8% (123) 6% (88) 3% (47) 4% (57) 10% (152) 1511Educ: Bachelors degree 50% (221) 26% (113) 6% (26) 6% (26) 3% (13) 3% (12) 7% (33) 444Educ: Post-grad 42% (102) 33% (80) 7% (16) 5% (12) 3% (7) 4% (10) 6% (16) 244



447

Table HRdem1_1









Adults 47%(1037) 24% (524) 8% (165) 6% (127) 3% (67) 4% (79) 9% (200) 2199Income: Under 50k 46% (564) 23% (279) 7% (88) 6% (69) 3% (34) 4% (46) 12% (141) 1221Income: 50k-100k 48% (341) 23% (163) 8% (58) 6% (44) 4% (26) 3% (23) 7% (49) 705Income: 100k+ 48% (132) 30% (83) 7% (19) 5% (14) 2% (6) 3% (9) 3% (9) 272Ethnicity: White 49% (844) 24% (411) 6% (111) 5% (91) 3% (48) 4% (62) 9% (154) 1721Ethnicity: Hispanic 37% (129) 27% (93) 14% (49) 3% (11) 6% (19) 3% (9) 11% (38) 349Ethnicity: Afr. Am. 42% (116) 24% (65) 10% (27) 8% (23) 1% (4) 3% (10) 11% (30) 274Ethnicity: Other 37% (76) 24% (48) 14% (28) 6% (13) 7% (15) 4% (7) 8% (16) 204All Christian 48% (470) 24% (238) 9% (85) 6% (54) 3% (28) 2% (21) 9% (88) 984All Non-Christian 54% (48) 18% (16) 7% (6) 7% (6) 2% (2) 4% (4) 8% (7) 90Atheist 46% (50) 19% (21) 5% (6) 4% (4) 9% (9) 6% (6) 11% (11) 107Agnostic/Nothing in particular 46% (469) 24% (249) 7% (68) 6% (62) 3% (28) 5% (48) 9% (93) 1018Religious Non-Protestant/Catholic 48% (50) 22% (23) 6% (6) 9% (10) 2% (2) 5% (5) 9% (9) 105Evangelical 47% (275) 24% (139) 8% (48) 5% (31) 3% (17) 2% (15) 11% (64) 590Non-Evangelical 49% (386) 23% (177) 8% (66) 6% (45) 3% (23) 3% (21) 8% (63) 781Community: Urban 43% (242) 26% (147) 10% (59) 6% (37) 2% (9) 4% (22) 8% (46) 562Community: Suburban 49% (479) 24% (233) 6% (57) 5% (50) 4% (37) 3% (27) 10% (98) 981Community: Rural 48% (316) 22% (144) 7% (49) 6% (40) 3% (20) 5% (30) 9% (56) 655Employ: Private Sector 45% (323) 29% (209) 9% (67) 5% (33) 2% (16) 3% (21) 7% (47) 716Employ: Government 43% (53) 25% (31) 10% (13) 13% (16) 2% (3) 5% (6) 2% (2) 124Employ: Self-Employed 49% (102) 22% (45) 8% (17) 7% (14) 3% (5) 3% (7) 9% (18) 209Employ: Homemaker 59% (80) 19% (26) 7% (10) 5% (6) 2% (3) 1% (2) 6% (8) 135Employ: Retired 51% (253) 20% (101) 5% (23) 5% (27) 2% (8) 3% (17) 13% (66) 494Employ: Unemployed 42% (95) 23% (53) 5% (12) 6% (13) 6% (13) 6% (13) 13% (30) 229Employ: Other 49% (93) 20% (38) 9% (16) 4% (7) 5% (9) 5% (9) 9% (18) 189Military HH: Yes 52% (187) 23% (85) 7% (25) 5% (19) 3% (11) 3% (12) 6% (23) 362Military HH: No 46% (850) 24% (440) 8% (140) 6% (109) 3% (55) 4% (67) 10% (177) 1837RD/WT: Right Direction 49% (417) 21% (184) 9% (78) 4% (38) 2% (20) 3% (25) 11% (93) 856RD/WT: Wrong Track 46% (619) 25% (340) 6% (87) 7% (89) 3% (47) 4% (54) 8% (107) 1343


448










Adults 47%(1037) 24% (524) 8% (165) 6% (127) 3% (67) 4% (79) 9% (200) 2199Trump Job Approve 48% (445) 23% (213) 8% (75) 5% (45) 3% (23) 3% (24) 10% (95) 921Trump Job Disapprove 47% (559) 25% (292) 6% (76) 7% (78) 3% (39) 4% (48) 7% (87) 1179Trump Job Strongly Approve 49% (262) 21% (110) 9% (47) 5% (29) 2% (13) 3% (15) 11% (57) 534Trump Job Somewhat Approve 47% (183) 26% (102) 7% (28) 4% (16) 3% (10) 2% (9) 10% (38) 387Trump Job Somewhat Disapprove 44% (105) 24% (56) 5% (11) 11% (27) 2% (5) 6% (13) 8% (19) 237Trump Job Strongly Disapprove 48% (453) 25% (236) 7% (66) 5% (51) 4% (34) 4% (35) 7% (68) 942Favorable of Trump 49% (447) 23% (210) 8% (76) 5% (45) 2% (22) 3% (28) 10% (87) 917Unfavorable of Trump 47% (546) 25% (292) 7% (77) 6% (74) 3% (37) 4% (46) 7% (80) 1151Very Favorable of Trump 49% (272) 22% (121) 9% (48) 5% (28) 2% (13) 3% (17) 10% (58) 558Somewhat Favorable of Trump 49% (175) 25% (89) 8% (29) 5% (17) 3% (9) 3% (11) 8% (29) 359Somewhat Unfavorable of Trump 42% (79) 26% (49) 6% (11) 10% (20) 2% (4) 4% (8) 9% (18) 188Very Unfavorable of Trump 48% (467) 25% (242) 7% (67) 6% (54) 3% (34) 4% (38) 6% (62) 963#1 Issue: Economy 42% (241) 27% (153) 11% (63) 7% (42) 3% (17) 4% (26) 5% (27) 568#1 Issue: Security 48% (256) 22% (119) 6% (33) 6% (32) 2% (12) 3% (15) 12% (64) 532#1 Issue: Health Care 50% (192) 25% (96) 4% (14) 6% (23) 3% (10) 4% (15) 9% (34) 384#1 Issue: Medicare / Social Security 57% (151) 17% (45) 6% (17) 5% (12) 1% (4) 4% (11) 10% (26) 267#1 Issue: Women’s Issues 45% (52) 26% (30) 12% (14) 5% (6) 5% (6) 1% (1) 6% (7) 115#1 Issue: Education 44% (41) 31% (29) 6% (6) 3% (3) 7% (7) 2% (2) 7% (6) 94#1 Issue: Energy 41% (49) 21% (26) 10% (12) 3% (4) 6% (7) 6% (7) 13% (15) 120#1 Issue: Other 46% (55) 22% (26) 4% (5) 4% (5) 4% (5) 1% (1) 18% (21) 1192018 House Vote: Democrat 50% (378) 27% (201) 5% (39) 6% (48) 2% (12) 4% (32) 6% (44) 7542018 House Vote: Republican 50% (341) 22% (150) 8% (55) 5% (32) 3% (21) 3% (19) 9% (62) 6802018 House Vote: Someone else 33% (27) 25% (21) 5% (4) 9% (7) 2% (2) 6% (5) 20% (17) 822016 Vote: Hillary Clinton 51% (361) 28% (195) 6% (39) 6% (41) 1% (9) 3% (24) 5% (36) 7062016 Vote: Donald Trump 51% (351) 21% (147) 7% (52) 5% (32) 3% (22) 2% (16) 10% (68) 6872016 Vote: Other 43% (59) 26% (36) 3% (5) 8% (12) 3% (4) 6% (8) 11% (15) 1382016 Vote: Didn’t Vote 40% (263) 22% (146) 10% (70) 6% (43) 5% (31) 5% (31) 12% (81) 663



449

Table HRdem1_1









Adults 47%(1037) 24% (524) 8% (165) 6% (127) 3% (67) 4% (79) 9% (200) 2199Voted in 2014: Yes 51% (658) 24% (317) 6% (78) 6% (75) 2% (24) 3% (43) 8% (107) 1302Voted in 2014: No 42% (379) 23% (208) 10% (87) 6% (52) 5% (43) 4% (36) 10% (93) 8972012 Vote: Barack Obama 50% (419) 25% (212) 7% (59) 6% (47) 1% (12) 3% (28) 7% (58) 8362012 Vote: Mitt Romney 52% (264) 22% (112) 6% (32) 5% (26) 3% (13) 3% (15) 9% (45) 5082012 Vote: Other 51% (43) 19% (16) 6% (5) 1% (1) 5% (4) 4% (3) 15% (12) 842012 Vote: Didn’t Vote 40% (310) 24% (181) 9% (69) 7% (53) 5% (38) 4% (32) 11% (84) 7664-Region: Northeast 44% (172) 28% (109) 8% (32) 6% (22) 3% (11) 3% (12) 9% (36) 3934-Region: Midwest 51% (234) 25% (115) 6% (28) 5% (24) 2% (8) 3% (14) 8% (38) 4624-Region: South 50% (410) 22% (178) 7% (59) 6% (52) 3% (21) 3% (26) 9% (78) 8244-Region: West 42% (221) 24% (123) 9% (46) 6% (30) 5% (27) 5% (27) 9% (48) 520Watch TV: Every day 100%(1037) — (0) — (0) — (0) — (0) — (0) — (0) 1037Watch TV: Several times per week — (0) 100% (524) — (0) — (0) — (0) — (0) — (0) 524Watch TV: About once per week — (0) — (0) 100% (165) — (0) — (0) — (0) — (0) 165Watch TV: Several times per month — (0) — (0) — (0) 100% (127) — (0) — (0) — (0) 127Watch TV: About once per month — (0) — (0) — (0) — (0) 100% (67) — (0) — (0) 67Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (79) — (0) 79Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (200) 200Watch Movies: Every day 78% (277) 12% (41) 2% (9) 3% (9) 1% (3) 1% (3) 3% (11) 354Watch Movies: Several times per week 50% (295) 36% (216) 7% (43) 3% (15) 1% (6) 2% (13) 1% (5) 592Watch Movies: About once per week 48% (165) 30% (102) 15% (50) 5% (16) 1% (4) 1% (3) 1% (4) 344Watch Movies: Several times per month 39% (112) 23% (65) 8% (23) 20% (56) 5% (15) 2% (5) 3% (9) 287Watch Movies: About once per month 38% (73) 23% (43) 10% (19) 9% (16) 10% (18) 6% (11) 5% (9) 189Watch Movies: Less often than once per month 37% (81) 20% (44) 8% (18) 5% (11) 7% (15) 16% (35) 6% (13) 217Watch Movies: Never 16% (34) 6% (13) 1% (3) 2% (4) 3% (6) 4% (9) 69% (149) 216


450










Adults 47%(1037) 24% (524) 8% (165) 6% (127) 3% (67) 4% (79) 9% (200) 2199Watch Sporting Events: Every day 81% (101) 13% (16) 2% (2) 1% (1) — (0) 4% (5) — (0) 124Watch Sporting Events: Several times per week 60% (228) 29% (108) 7% (25) 2% (7) 1% (2) 1% (4) 1% (2) 378Watch Sporting Events: About once per week 54% (176) 25% (81) 11% (37) 4% (13) 2% (7) 1% (3) 3% (9) 326Watch Sporting Events: Several times per month 43% (75) 29% (51) 6% (11) 12% (20) 5% (10) 4% (6) 1% (1) 174Watch Sporting Events: About once per month 44% (63) 26% (37) 7% (9) 10% (14) 9% (13) 3% (4) 2% (3) 142Watch Sporting Events: Less often than once per month 49% (158) 20% (63) 9% (28) 7% (22) 4% (14) 6% (20) 5% (15) 320Watch Sporting Events: Never 32% (236) 23% (169) 7% (53) 7% (50) 3% (22) 5% (37) 23% (169) 735Cable TV: Currently subscribe 52% (500) 23% (219) 7% (68) 6% (53) 3% (24) 2% (22) 8% (76) 962Cable TV: Subscribed in past 45% (369) 28% (229) 7% (57) 6% (52) 4% (31) 4% (32) 5% (42) 812Cable TV: Never subscribed 40% (168) 18% (77) 9% (40) 5% (22) 3% (11) 6% (25) 19% (82) 425Satellite TV: Currently subscribe 48% (228) 25% (119) 8% (36) 6% (28) 3% (13) 4% (18) 7% (33) 474Satellite TV: Subscribed in past 49% (285) 25% (143) 7% (43) 7% (40) 4% (22) 3% (17) 5% (28) 578Satellite TV: Never subscribed 46% (523) 23% (263) 8% (87) 5% (59) 3% (32) 4% (44) 12% (139) 1146Streaming Services: Currently subscribe 51% (707) 28% (388) 9% (119) 5% (76) 3% (38) 2% (34) 2% (30) 1391Streaming Services: Subscribed in past 36% (67) 19% (35) 9% (18) 11% (20) 8% (15) 5% (10) 12% (23) 188Streaming Services: Never subscribed 42% (263) 16% (101) 5% (28) 5% (32) 2% (14) 6% (35) 24% (147) 620Film: An avid fan 55% (431) 22% (172) 7% (52) 5% (42) 4% (31) 2% (18) 5% (35) 781Film: A casual fan 45% (527) 27% (319) 7% (86) 5% (63) 3% (33) 4% (43) 8% (96) 1166Film: Not a fan 31% (79) 13% (34) 11% (28) 9% (22) 1% (3) 7% (18) 27% (68) 252Television: An avid fan 64% (726) 19% (214) 5% (57) 3% (35) 2% (26) 2% (21) 5% (58) 1137Television: A casual fan 32% (295) 32% (293) 11% (100) 9% (82) 4% (39) 4% (41) 8% (79) 929Television: Not a fan 12% (16) 13% (17) 6% (8) 8% (10) 2% (2) 13% (17) 47% (63) 134Music: An avid fan 50% (568) 24% (268) 7% (75) 5% (57) 4% (40) 4% (40) 7% (81) 1131Music: A casual fan 46% (429) 25% (233) 9% (87) 6% (60) 3% (27) 3% (30) 8% (77) 942Music: Not a fan 31% (39) 19% (24) 3% (3) 8% (10) — (0) 7% (9) 33% (42) 126Fashion: An avid fan 52% (153) 22% (64) 8% (23) 5% (15) 4% (13) 2% (5) 7% (22) 295Fashion: A casual fan 49% (454) 25% (229) 8% (74) 6% (54) 3% (27) 3% (27) 7% (63) 930Fashion: Not a fan 44% (429) 24% (231) 7% (68) 6% (58) 3% (27) 5% (46) 12% (115) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



451

Table HRdem1_2

Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 2199Gender: Male 16% (174) 28% (300) 15% (161) 13% (139) 8% (90) 10% (101) 9% (96) 1061Gender: Female 16% (180) 26% (292) 16% (182) 13% (148) 9% (99) 10% (116) 11% (120) 1138Age: 18-29 18% (78) 28% (121) 17% (74) 14% (61) 7% (28) 8% (33) 7% (30) 426Age: 30-44 24% (143) 25% (149) 15% (90) 13% (74) 8% (47) 7% (39) 7% (44) 587Age: 45-54 14% (48) 33% (114) 15% (54) 14% (49) 9% (32) 9% (32) 6% (22) 351Age: 55-64 11% (45) 26% (105) 16% (63) 12% (49) 10% (39) 14% (55) 11% (44) 400Age: 65+ 9% (40) 24% (104) 14% (62) 12% (53) 10% (43) 13% (57) 18% (77) 436Generation Z: 18-22 16% (26) 30% (48) 20% (32) 14% (22) 5% (8) 5% (8) 10% (16) 161Millennial: Age 23-38 22% (144) 26% (170) 15% (98) 13% (87) 8% (50) 7% (45) 8% (52) 645Generation X: Age 39-54 18% (99) 30% (167) 16% (88) 13% (75) 9% (49) 9% (51) 5% (27) 557Boomers: Age 55-73 10% (74) 26% (187) 16% (115) 12% (91) 10% (74) 13% (97) 12% (91) 728PID: Dem (no lean) 15% (116) 26% (199) 16% (121) 14% (104) 8% (60) 12% (93) 8% (61) 754PID: Ind (no lean) 18% (129) 26% (185) 14% (101) 13% (95) 9% (67) 8% (60) 11% (81) 718PID: Rep (no lean) 15% (108) 29% (209) 17% (122) 12% (87) 9% (63) 9% (64) 10% (74) 727PID/Gender: DemMen 15% (54) 26% (92) 17% (58) 13% (46) 8% (28) 12% (43) 9% (31) 353PID/Gender: DemWomen 15% (62) 27% (106) 16% (63) 14% (58) 8% (31) 13% (51) 7% (30) 401PID/Gender: Ind Men 18% (60) 26% (87) 14% (48) 14% (46) 8% (27) 10% (34) 11% (36) 337PID/Gender: Ind Women 18% (70) 26% (98) 14% (53) 13% (50) 11% (40) 7% (26) 12% (45) 381PID/Gender: Rep Men 16% (60) 32% (121) 15% (55) 13% (47) 9% (35) 7% (25) 8% (29) 371PID/Gender: Rep Women 14% (48) 25% (89) 19% (67) 11% (40) 8% (28) 11% (40) 13% (45) 356Ideo: Liberal (1-3) 15% (91) 29% (175) 16% (99) 14% (87) 9% (54) 9% (54) 8% (50) 610Ideo: Moderate (4) 14% (77) 28% (151) 17% (91) 14% (76) 8% (42) 10% (52) 9% (50) 539Ideo: Conservative (5-7) 16% (115) 27% (199) 16% (120) 13% (95) 9% (66) 11% (80) 9% (66) 741Educ: < College 19% (283) 26% (390) 14% (215) 12% (177) 8% (128) 10% (154) 11% (165) 1511Educ: Bachelors degree 11% (49) 29% (129) 18% (81) 17% (77) 8% (38) 9% (39) 7% (32) 444Educ: Post-grad 9% (22) 30% (73) 20% (48) 13% (32) 10% (24) 10% (25) 8% (20) 244


452



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 2199Income: Under 50k 18% (221) 24% (298) 14% (168) 12% (151) 9% (109) 10% (128) 12% (148) 1221Income: 50k-100k 15% (109) 30% (211) 17% (119) 13% (95) 8% (56) 9% (61) 8% (55) 705Income: 100k+ 9% (25) 30% (83) 21% (57) 15% (41) 9% (25) 10% (28) 5% (13) 272Ethnicity: White 15% (260) 27% (473) 16% (274) 13% (218) 9% (151) 10% (167) 10% (178) 1721Ethnicity: Hispanic 23% (81) 26% (91) 12% (43) 14% (48) 9% (31) 9% (32) 7% (24) 349Ethnicity: Afr. Am. 20% (55) 28% (76) 16% (43) 16% (43) 4% (12) 7% (19) 9% (26) 274Ethnicity: Other 19% (39) 21% (44) 13% (26) 13% (26) 13% (26) 15% (31) 6% (12) 204All Christian 13% (127) 27% (270) 16% (162) 13% (127) 8% (81) 11% (109) 11% (108) 984All Non-Christian 21% (19) 30% (27) 16% (15) 15% (13) 3% (3) 7% (7) 7% (6) 90Atheist 23% (24) 24% (25) 19% (21) 17% (19) 6% (7) 7% (8) 3% (3) 107Agnostic/Nothing in particular 18% (183) 27% (270) 14% (146) 13% (128) 10% (98) 9% (94) 10% (99) 1018Religious Non-Protestant/Catholic 19% (20) 30% (31) 14% (15) 16% (17) 6% (6) 7% (7) 8% (8) 105Evangelical 17% (101) 26% (154) 15% (86) 12% (72) 8% (48) 10% (61) 11% (67) 590Non-Evangelical 14% (108) 29% (224) 16% (122) 14% (106) 8% (62) 10% (77) 10% (81) 781Community: Urban 19% (104) 30% (167) 13% (75) 12% (65) 8% (47) 9% (50) 10% (56) 562Community: Suburban 14% (139) 26% (254) 17% (169) 14% (139) 10% (93) 10% (96) 9% (90) 981Community: Rural 17% (111) 26% (171) 15% (100) 13% (82) 8% (49) 11% (71) 11% (70) 655Employ: Private Sector 14% (102) 29% (211) 17% (121) 16% (112) 9% (65) 8% (59) 6% (46) 716Employ: Government 8% (10) 33% (42) 19% (23) 17% (21) 9% (11) 11% (14) 3% (4) 124Employ: Self-Employed 20% (42) 26% (55) 18% (37) 16% (33) 7% (14) 9% (18) 5% (10) 209Employ: Homemaker 26% (35) 25% (33) 17% (23) 8% (11) 4% (5) 9% (13) 10% (14) 135Employ: Retired 12% (59) 26% (126) 13% (66) 10% (51) 10% (48) 12% (61) 17% (82) 494Employ: Unemployed 25% (56) 25% (56) 9% (20) 12% (28) 8% (18) 9% (21) 13% (29) 229Employ: Other 20% (38) 23% (44) 14% (26) 7% (13) 12% (23) 12% (22) 12% (22) 189Military HH: Yes 15% (55) 28% (101) 14% (52) 14% (51) 10% (36) 10% (34) 9% (32) 362Military HH: No 16% (299) 27% (491) 16% (291) 13% (236) 8% (153) 10% (183) 10% (184) 1837



453

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 2199RD/WT: Right Direction 18% (154) 26% (221) 16% (139) 12% (105) 8% (65) 7% (64) 13% (110) 856RD/WT: Wrong Track 15% (201) 28% (372) 15% (205) 14% (182) 9% (125) 11% (154) 8% (106) 1343Trump Job Approve 16% (151) 27% (251) 16% (150) 12% (111) 8% (71) 8% (75) 12% (112) 921Trump Job Disapprove 16% (186) 27% (314) 16% (185) 14% (163) 10% (112) 11% (134) 7% (85) 1179Trump Job Strongly Approve 17% (90) 27% (144) 17% (88) 11% (60) 7% (39) 8% (44) 13% (68) 534Trump Job Somewhat Approve 16% (61) 28% (107) 16% (62) 13% (50) 8% (33) 8% (31) 11% (43) 387Trump Job Somewhat Disapprove 13% (31) 26% (61) 18% (41) 14% (33) 8% (20) 12% (28) 9% (22) 237Trump Job Strongly Disapprove 16% (154) 27% (253) 15% (144) 14% (130) 10% (92) 11% (106) 7% (63) 942Favorable of Trump 17% (156) 27% (252) 16% (149) 11% (104) 8% (70) 9% (81) 11% (105) 917Unfavorable of Trump 16% (179) 27% (305) 16% (184) 15% (170) 9% (107) 11% (124) 7% (82) 1151Very Favorable of Trump 17% (97) 26% (144) 17% (97) 11% (59) 8% (43) 8% (47) 13% (70) 558Somewhat Favorable of Trump 16% (59) 30% (107) 14% (52) 13% (45) 8% (28) 9% (34) 10% (35) 359Somewhat Unfavorable of Trump 12% (22) 27% (51) 18% (35) 15% (29) 8% (15) 9% (17) 10% (19) 188Very Unfavorable of Trump 16% (157) 26% (254) 15% (149) 15% (141) 10% (92) 11% (107) 7% (63) 963#1 Issue: Economy 16% (89) 33% (188) 15% (86) 16% (93) 7% (37) 9% (50) 4% (25) 568#1 Issue: Security 16% (87) 26% (137) 15% (81) 10% (52) 9% (50) 10% (53) 14% (73) 532#1 Issue: Health Care 16% (60) 27% (103) 15% (59) 14% (55) 8% (32) 10% (40) 9% (34) 384#1 Issue: Medicare / Social Security 14% (37) 23% (62) 12% (33) 13% (35) 11% (29) 13% (34) 14% (37) 267#1 Issue: Women’s Issues 15% (17) 33% (38) 16% (19) 9% (11) 9% (10) 10% (11) 9% (10) 115#1 Issue: Education 20% (19) 20% (19) 20% (19) 19% (18) 12% (12) 1% (1) 7% (7) 94#1 Issue: Energy 14% (17) 19% (23) 22% (27) 10% (13) 9% (11) 14% (16) 11% (13) 120#1 Issue: Other 23% (28) 19% (23) 17% (20) 9% (11) 7% (8) 9% (11) 14% (17) 1192018 House Vote: Democrat 16% (121) 28% (212) 17% (126) 13% (99) 9% (68) 10% (75) 7% (52) 7542018 House Vote: Republican 14% (97) 27% (181) 19% (127) 11% (78) 8% (56) 10% (71) 10% (70) 6802018 House Vote: Someone else 8% (7) 25% (21) 12% (10) 13% (11) 9% (7) 13% (11) 20% (16) 82


454



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 21992016 Vote: Hillary Clinton 15% (109) 28% (198) 16% (116) 14% (100) 10% (69) 9% (67) 7% (48) 7062016 Vote: Donald Trump 15% (106) 28% (190) 17% (117) 12% (80) 8% (52) 9% (64) 11% (79) 6872016 Vote: Other 9% (13) 25% (35) 18% (25) 15% (21) 12% (17) 10% (14) 10% (14) 1382016 Vote: Didn’t Vote 19% (124) 26% (170) 13% (85) 13% (85) 8% (50) 11% (73) 11% (76) 663Voted in 2014: Yes 15% (193) 28% (360) 17% (215) 13% (163) 9% (112) 10% (133) 10% (127) 1302Voted in 2014: No 18% (161) 26% (233) 14% (129) 14% (124) 9% (77) 9% (84) 10% (89) 8972012 Vote: Barack Obama 16% (135) 29% (243) 18% (147) 12% (101) 9% (73) 9% (73) 8% (63) 8362012 Vote: Mitt Romney 10% (53) 28% (144) 16% (84) 14% (69) 8% (41) 12% (62) 11% (57) 5082012 Vote: Other 10% (8) 25% (21) 14% (12) 10% (8) 11% (9) 12% (10) 18% (15) 842012 Vote: Didn’t Vote 21% (157) 24% (181) 13% (101) 14% (109) 9% (66) 9% (71) 11% (81) 7664-Region: Northeast 13% (50) 31% (120) 14% (53) 14% (56) 8% (30) 11% (43) 10% (40) 3934-Region: Midwest 17% (78) 25% (117) 14% (67) 11% (52) 10% (46) 11% (53) 11% (49) 4624-Region: South 20% (165) 26% (217) 16% (129) 13% (111) 8% (70) 7% (60) 9% (73) 8244-Region: West 12% (61) 27% (139) 18% (95) 13% (67) 8% (43) 12% (60) 10% (54) 520Watch TV: Every day 27% (277) 28% (295) 16% (165) 11% (112) 7% (73) 8% (81) 3% (34) 1037Watch TV: Several times per week 8% (41) 41% (216) 20% (102) 12% (65) 8% (43) 8% (44) 2% (13) 524Watch TV: About once per week 5% (9) 26% (43) 30% (50) 14% (23) 12% (19) 11% (18) 2% (3) 165Watch TV: Several times per month 7% (9) 12% (15) 13% (16) 44% (56) 13% (16) 9% (11) 3% (4) 127Watch TV: About once per month 5% (3) 8% (6) 6% (4) 22% (15) 28% (18) 23% (15) 8% (6) 67Watch TV: Less often than once per month 4% (3) 16% (13) 3% (3) 7% (5) 14% (11) 45% (35) 11% (9) 79Watch TV: Never 5% (11) 3% (5) 2% (4) 5% (9) 5% (9) 6% (13) 74% (149) 200



455

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 2199Watch Movies: Every day 100% (354) — (0) — (0) — (0) — (0) — (0) — (0) 354Watch Movies: Several times per week — (0) 100% (592) — (0) — (0) — (0) — (0) — (0) 592Watch Movies: About once per week — (0) — (0) 100% (344) — (0) — (0) — (0) — (0) 344Watch Movies: Several times per month — (0) — (0) — (0) 100% (287) — (0) — (0) — (0) 287Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (189) — (0) — (0) 189Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (217) — (0) 217Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (216) 216Watch Sporting Events: Every day 39% (49) 24% (30) 15% (18) 8% (10) 3% (4) 8% (10) 3% (3) 124Watch Sporting Events: Several times per week 16% (59) 39% (149) 21% (81) 7% (28) 7% (27) 7% (27) 2% (7) 378Watch Sporting Events: About once per week 15% (49) 30% (97) 21% (69) 12% (38) 9% (29) 10% (31) 4% (12) 326Watch Sporting Events: Several times per month 11% (19) 22% (38) 14% (25) 24% (42) 16% (27) 10% (17) 3% (6) 174Watch Sporting Events: About once per month 14% (20) 26% (37) 12% (16) 16% (23) 20% (29) 8% (11) 4% (6) 142Watch Sporting Events: Less often than once per month 19% (60) 28% (89) 10% (33) 17% (55) 9% (28) 15% (49) 2% (5) 320Watch Sporting Events: Never 13% (97) 21% (152) 14% (102) 12% (90) 6% (45) 10% (72) 24% (177) 735Cable TV: Currently subscribe 17% (159) 26% (251) 16% (149) 13% (129) 9% (82) 10% (96) 10% (97) 962Cable TV: Subscribed in past 15% (126) 29% (237) 17% (141) 14% (112) 10% (80) 9% (69) 6% (47) 812Cable TV: Never subscribed 16% (70) 25% (105) 13% (53) 11% (46) 7% (28) 12% (52) 17% (72) 425Satellite TV: Currently subscribe 16% (76) 28% (135) 18% (84) 13% (62) 7% (34) 10% (46) 8% (38) 474Satellite TV: Subscribed in past 18% (106) 32% (183) 16% (92) 12% (71) 9% (50) 8% (45) 6% (32) 578Satellite TV: Never subscribed 15% (171) 24% (275) 15% (168) 13% (154) 9% (106) 11% (126) 13% (146) 1146Streaming Services: Currently subscribe 19% (263) 32% (443) 18% (254) 15% (207) 8% (112) 6% (83) 2% (30) 1391Streaming Services: Subscribed in past 14% (27) 22% (42) 12% (23) 14% (26) 16% (30) 14% (27) 7% (13) 188Streaming Services: Never subscribed 10% (65) 17% (107) 11% (67) 9% (54) 8% (47) 17% (107) 28% (173) 620Film: An avid fan 29% (223) 37% (288) 14% (113) 9% (74) 4% (34) 3% (25) 3% (24) 781Film: A casual fan 10% (119) 24% (274) 18% (208) 15% (180) 11% (132) 13% (147) 9% (107) 1166Film: Not a fan 5% (12) 12% (30) 9% (22) 13% (33) 9% (23) 18% (45) 34% (85) 252


456



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 16% (354) 27% (592) 16% (344) 13% (287) 9% (189) 10% (217) 10% (216) 2199Television: An avid fan 22% (248) 28% (315) 16% (185) 13% (148) 7% (83) 7% (78) 7% (79) 1137Television: A casual fan 10% (95) 28% (259) 16% (144) 14% (132) 10% (96) 13% (117) 9% (85) 929Television: Not a fan 8% (11) 14% (19) 11% (14) 5% (7) 7% (9) 16% (22) 38% (51) 134Music: An avid fan 22% (246) 29% (326) 17% (190) 11% (124) 7% (83) 8% (86) 7% (74) 1131Music: A casual fan 11% (100) 25% (238) 15% (143) 16% (148) 11% (102) 12% (113) 10% (98) 942Music: Not a fan 7% (8) 22% (28) 8% (10) 11% (14) 3% (4) 14% (18) 35% (44) 126Fashion: An avid fan 22% (66) 32% (95) 15% (44) 15% (44) 5% (14) 3% (10) 8% (24) 295Fashion: A casual fan 19% (177) 28% (258) 15% (138) 11% (106) 10% (91) 10% (96) 7% (64) 930Fashion: Not a fan 11% (112) 25% (239) 17% (163) 14% (137) 9% (85) 11% (111) 13% (128) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



457

Table HRdem1_3

Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:Every day

WatchSportingEvents:Severaltimes perweek

WatchSportingEvents:

About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 2199Gender: Male 10% (101) 26% (275) 17% (182) 7% (77) 5% (52) 10% (109) 25% (265) 1061Gender: Female 2% (23) 9% (103) 13% (144) 8% (96) 8% (90) 19% (211) 41% (470) 1138Age: 18-29 5% (20) 14% (59) 13% (55) 6% (25) 7% (31) 17% (73) 38% (162) 426Age: 30-44 10% (57) 16% (94) 14% (82) 9% (54) 7% (40) 14% (80) 31% (179) 587Age: 45-54 4% (15) 19% (66) 16% (56) 7% (23) 6% (20) 18% (62) 31% (108) 351Age: 55-64 5% (20) 19% (78) 16% (63) 8% (31) 7% (27) 11% (45) 34% (136) 400Age: 65+ 3% (13) 18% (81) 16% (70) 9% (40) 5% (24) 14% (59) 34% (150) 436Generation Z: 18-22 2% (4) 10% (16) 10% (17) 8% (13) 10% (16) 16% (25) 44% (70) 161Millennial: Age 23-38 7% (43) 17% (110) 15% (94) 8% (50) 7% (43) 16% (103) 31% (203) 645Generation X: Age 39-54 8% (45) 17% (94) 15% (82) 7% (40) 6% (33) 16% (87) 32% (176) 557Boomers: Age 55-73 4% (27) 19% (140) 17% (124) 8% (58) 6% (46) 13% (97) 33% (237) 728PID: Dem (no lean) 8% (58) 17% (124) 14% (107) 9% (71) 5% (39) 15% (111) 32% (244) 754PID: Ind (no lean) 4% (30) 12% (88) 14% (98) 7% (53) 7% (49) 17% (119) 39% (280) 718PID: Rep (no lean) 5% (36) 23% (165) 17% (120) 7% (50) 7% (54) 12% (90) 29% (211) 727PID/Gender: DemMen 13% (45) 25% (87) 16% (56) 10% (35) 3% (11) 9% (32) 25% (88) 353PID/Gender: DemWomen 3% (14) 9% (37) 13% (51) 9% (36) 7% (28) 20% (79) 39% (156) 401PID/Gender: Ind Men 7% (25) 19% (63) 17% (58) 7% (23) 5% (18) 13% (45) 31% (105) 337PID/Gender: Ind Women 1% (5) 7% (25) 11% (40) 8% (30) 8% (31) 20% (75) 46% (175) 381PID/Gender: Rep Men 9% (32) 33% (124) 18% (67) 5% (20) 6% (23) 9% (33) 20% (72) 371PID/Gender: Rep Women 1% (4) 11% (41) 15% (53) 9% (30) 9% (32) 16% (57) 39% (139) 356Ideo: Liberal (1-3) 6% (36) 18% (112) 13% (77) 9% (52) 7% (41) 16% (99) 32% (193) 610Ideo: Moderate (4) 6% (34) 16% (89) 17% (94) 9% (49) 6% (34) 14% (76) 30% (164) 539Ideo: Conservative (5-7) 6% (43) 21% (154) 17% (129) 8% (57) 7% (50) 13% (94) 29% (216) 741Educ: < College 6% (85) 14% (212) 13% (204) 8% (114) 7% (103) 16% (234) 37% (559) 1511Educ: Bachelors degree 5% (20) 23% (104) 18% (78) 9% (42) 7% (30) 12% (51) 27% (119) 444Educ: Post-grad 8% (19) 25% (61) 18% (44) 7% (18) 4% (10) 14% (35) 24% (57) 244


458



Demographic




About onceper week



About onceper month

WatchSporting



Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 2199Income: Under 50k 5% (65) 12% (148) 12% (153) 8% (95) 7% (81) 14% (170) 42% (509) 1221Income: 50k-100k 6% (45) 23% (163) 17% (122) 7% (47) 6% (43) 16% (116) 24% (170) 705Income: 100k+ 5% (14) 24% (66) 19% (51) 12% (32) 7% (18) 13% (34) 21% (56) 272Ethnicity: White 5% (81) 18% (308) 14% (236) 8% (139) 6% (108) 15% (259) 34% (589) 1721Ethnicity: Hispanic 7% (24) 13% (47) 19% (65) 11% (37) 5% (17) 14% (49) 31% (110) 349Ethnicity: Afr. Am. 12% (32) 14% (39) 19% (51) 5% (14) 7% (19) 11% (31) 33% (89) 274Ethnicity: Other 6% (12) 15% (30) 19% (38) 10% (21) 7% (15) 15% (31) 28% (57) 204All Christian 6% (59) 21% (203) 16% (160) 9% (87) 7% (65) 12% (118) 30% (291) 984All Non-Christian 9% (8) 19% (17) 14% (13) 9% (8) 5% (4) 13% (12) 31% (28) 90Atheist 5% (5) 18% (19) 10% (11) 11% (12) 6% (6) 20% (21) 31% (33) 107Agnostic/Nothing in particular 5% (53) 14% (138) 14% (142) 7% (67) 7% (67) 17% (169) 38% (383) 1018Religious Non-Protestant/Catholic 8% (8) 17% (18) 12% (13) 8% (9) 5% (6) 14% (14) 36% (38) 105Evangelical 7% (42) 19% (113) 18% (103) 7% (44) 6% (38) 12% (73) 30% (176) 590Non-Evangelical 5% (42) 18% (140) 16% (126) 8% (66) 7% (53) 14% (106) 32% (248) 781Community: Urban 8% (45) 17% (98) 16% (91) 7% (39) 7% (39) 14% (77) 31% (173) 562Community: Suburban 5% (48) 18% (174) 16% (154) 8% (82) 7% (65) 15% (152) 31% (305) 981Community: Rural 5% (31) 16% (106) 12% (80) 8% (52) 6% (38) 14% (91) 39% (257) 655Employ: Private Sector 7% (52) 21% (153) 18% (129) 7% (49) 6% (44) 15% (110) 25% (179) 716Employ: Government 10% (12) 16% (20) 15% (19) 4% (5) 7% (9) 15% (19) 32% (40) 124Employ: Self-Employed 8% (16) 15% (31) 9% (19) 11% (22) 8% (17) 21% (44) 28% (59) 209Employ: Homemaker 3% (5) 14% (18) 8% (10) 8% (11) 4% (6) 20% (27) 43% (58) 135Employ: Retired 3% (16) 19% (94) 17% (83) 7% (35) 5% (27) 11% (57) 37% (183) 494Employ: Unemployed 6% (14) 12% (29) 11% (24) 8% (19) 7% (16) 12% (28) 43% (99) 229Employ: Other 5% (10) 11% (20) 16% (31) 10% (19) 8% (15) 12% (23) 38% (71) 189Military HH: Yes 5% (17) 17% (63) 17% (61) 8% (28) 6% (22) 15% (53) 33% (118) 362Military HH: No 6% (107) 17% (314) 14% (265) 8% (146) 7% (120) 15% (268) 34% (617) 1837



459

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 2199RD/WT: Right Direction 7% (62) 19% (166) 16% (138) 7% (60) 7% (59) 12% (106) 31% (264) 856RD/WT: Wrong Track 5% (62) 16% (212) 14% (188) 8% (114) 6% (83) 16% (214) 35% (471) 1343Trump Job Approve 6% (57) 20% (181) 17% (153) 8% (71) 6% (56) 13% (121) 31% (282) 921Trump Job Disapprove 5% (64) 16% (193) 14% (168) 8% (98) 6% (76) 15% (181) 34% (399) 1179Trump Job Strongly Approve 5% (29) 18% (98) 18% (94) 7% (39) 6% (32) 13% (69) 32% (173) 534Trump Job Somewhat Approve 7% (29) 21% (83) 15% (59) 8% (32) 6% (24) 13% (52) 28% (109) 387Trump Job Somewhat Disapprove 5% (11) 17% (40) 16% (37) 8% (20) 7% (17) 11% (27) 36% (84) 237Trump Job Strongly Disapprove 6% (53) 16% (152) 14% (131) 8% (79) 6% (58) 16% (154) 33% (315) 942Favorable of Trump 6% (59) 20% (181) 16% (149) 8% (72) 6% (54) 13% (121) 31% (282) 917Unfavorable of Trump 5% (60) 17% (191) 14% (166) 8% (96) 7% (77) 16% (181) 33% (380) 1151Very Favorable of Trump 5% (28) 19% (108) 16% (92) 8% (43) 6% (32) 13% (75) 32% (181) 558Somewhat Favorable of Trump 9% (31) 20% (73) 16% (57) 8% (29) 6% (22) 13% (46) 28% (101) 359Somewhat Unfavorable of Trump 5% (9) 17% (32) 19% (36) 8% (15) 7% (13) 10% (20) 34% (64) 188Very Unfavorable of Trump 5% (52) 16% (159) 14% (130) 8% (81) 7% (65) 17% (162) 33% (316) 963#1 Issue: Economy 9% (50) 16% (90) 17% (96) 6% (37) 6% (36) 16% (93) 29% (166) 568#1 Issue: Security 5% (29) 20% (108) 15% (82) 8% (44) 6% (34) 13% (69) 31% (165) 532#1 Issue: Health Care 5% (21) 19% (72) 17% (66) 8% (32) 4% (15) 15% (59) 31% (119) 384#1 Issue: Medicare / Social Security 4% (10) 16% (42) 12% (31) 7% (18) 8% (22) 16% (43) 38% (102) 267#1 Issue: Women’s Issues 1% (1) 9% (10) 11% (13) 10% (11) 9% (10) 18% (21) 43% (49) 115#1 Issue: Education 8% (8) 22% (21) 11% (10) 9% (9) 8% (8) 11% (11) 30% (28) 94#1 Issue: Energy 4% (4) 16% (20) 8% (10) 9% (11) 8% (10) 11% (14) 43% (52) 120#1 Issue: Other 1% (1) 13% (16) 15% (17) 11% (12) 7% (8) 8% (10) 45% (54) 1192018 House Vote: Democrat 7% (56) 20% (150) 16% (121) 9% (66) 6% (43) 15% (111) 27% (206) 7542018 House Vote: Republican 6% (37) 22% (148) 19% (127) 7% (50) 7% (50) 12% (82) 27% (184) 6802018 House Vote: Someone else 1% (1) 13% (10) 9% (8) 8% (6) 4% (3) 21% (17) 45% (37) 82


460



Demographic




About onceper week



About onceper month

WatchSporting



Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 21992016 Vote: Hillary Clinton 7% (47) 19% (134) 17% (119) 8% (57) 6% (42) 15% (108) 28% (200) 7062016 Vote: Donald Trump 6% (41) 22% (154) 18% (122) 8% (53) 8% (52) 11% (79) 27% (186) 6872016 Vote: Other 3% (4) 18% (24) 15% (20) 14% (19) 6% (8) 14% (20) 31% (43) 1382016 Vote: Didn’t Vote 5% (30) 10% (65) 10% (65) 7% (45) 6% (40) 17% (112) 46% (307) 663Voted in 2014: Yes 6% (80) 21% (270) 17% (226) 9% (113) 7% (86) 13% (165) 28% (362) 1302Voted in 2014: No 5% (45) 12% (107) 11% (99) 7% (61) 6% (56) 17% (155) 42% (374) 8972012 Vote: Barack Obama 6% (50) 19% (162) 17% (140) 9% (76) 5% (43) 15% (125) 29% (240) 8362012 Vote: Mitt Romney 6% (29) 23% (116) 16% (82) 8% (43) 9% (43) 12% (63) 26% (133) 5082012 Vote: Other 7% (6) 16% (14) 14% (12) 7% (6) 6% (5) 12% (10) 38% (32) 842012 Vote: Didn’t Vote 5% (40) 11% (82) 12% (92) 6% (49) 7% (51) 16% (122) 43% (330) 7664-Region: Northeast 7% (26) 15% (59) 17% (66) 7% (27) 10% (39) 13% (51) 32% (125) 3934-Region: Midwest 4% (18) 22% (100) 14% (64) 8% (37) 7% (34) 14% (66) 31% (142) 4624-Region: South 6% (50) 17% (139) 15% (127) 6% (52) 6% (45) 15% (124) 35% (287) 8244-Region: West 6% (31) 15% (79) 13% (68) 11% (57) 5% (24) 15% (79) 35% (181) 520Watch TV: Every day 10% (101) 22% (228) 17% (176) 7% (75) 6% (63) 15% (158) 23% (236) 1037Watch TV: Several times per week 3% (16) 21% (108) 15% (81) 10% (51) 7% (37) 12% (63) 32% (169) 524Watch TV: About once per week 1% (2) 15% (25) 23% (37) 6% (11) 6% (9) 17% (28) 32% (53) 165Watch TV: Several times per month 1% (1) 5% (7) 10% (13) 16% (20) 11% (14) 17% (22) 40% (50) 127Watch TV: About once per month — (0) 3% (2) 10% (7) 14% (10) 19% (13) 21% (14) 33% (22) 67Watch TV: Less often than once per month 6% (5) 6% (4) 4% (3) 8% (6) 5% (4) 25% (20) 47% (37) 79Watch TV: Never — (0) 1% (2) 4% (9) 1% (1) 1% (3) 8% (15) 85% (169) 200



461

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 2199Watch Movies: Every day 14% (49) 17% (59) 14% (49) 5% (19) 6% (20) 17% (60) 27% (97) 354Watch Movies: Several times per week 5% (30) 25% (149) 16% (97) 6% (38) 6% (37) 15% (89) 26% (152) 592Watch Movies: About once per week 5% (18) 23% (81) 20% (69) 7% (25) 5% (16) 10% (33) 30% (102) 344Watch Movies: Several times per month 3% (10) 10% (28) 13% (38) 15% (42) 8% (23) 19% (55) 31% (90) 287Watch Movies: About once per month 2% (4) 14% (27) 16% (29) 14% (27) 15% (29) 15% (28) 24% (45) 189Watch Movies: Less often than once per month 5% (10) 13% (27) 14% (31) 8% (17) 5% (11) 23% (49) 33% (72) 217Watch Movies: Never 2% (3) 3% (7) 5% (12) 3% (6) 3% (6) 2% (5) 82% (177) 216Watch Sporting Events: Every day 100% (124) — (0) — (0) — (0) — (0) — (0) — (0) 124Watch Sporting Events: Several times per week — (0) 100% (378) — (0) — (0) — (0) — (0) — (0) 378Watch Sporting Events: About once per week — (0) — (0) 100% (326) — (0) — (0) — (0) — (0) 326Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (174) — (0) — (0) — (0) 174Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (142) — (0) — (0) 142Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (320) — (0) 320Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (735) 735Cable TV: Currently subscribe 7% (70) 19% (183) 18% (170) 8% (79) 7% (64) 13% (125) 28% (271) 962Cable TV: Subscribed in past 4% (35) 18% (147) 13% (106) 8% (68) 6% (50) 16% (133) 34% (273) 812Cable TV: Never subscribed 4% (19) 11% (48) 12% (49) 6% (27) 7% (28) 15% (63) 45% (191) 425Satellite TV: Currently subscribe 11% (50) 22% (105) 16% (77) 9% (40) 6% (26) 12% (57) 25% (118) 474Satellite TV: Subscribed in past 5% (26) 19% (110) 15% (85) 9% (50) 6% (33) 19% (107) 29% (167) 578Satellite TV: Never subscribed 4% (48) 14% (162) 14% (163) 7% (84) 7% (83) 14% (156) 39% (451) 1146Streaming Services: Currently subscribe 6% (84) 19% (270) 16% (218) 8% (114) 7% (91) 15% (208) 29% (405) 1391Streaming Services: Subscribed in past 3% (6) 14% (26) 21% (39) 7% (13) 8% (16) 15% (29) 32% (60) 188Streaming Services: Never subscribed 5% (34) 13% (82) 11% (69) 7% (46) 6% (35) 13% (84) 44% (270) 620Film: An avid fan 8% (61) 18% (141) 17% (130) 9% (72) 6% (47) 15% (119) 27% (211) 781Film: A casual fan 4% (52) 18% (211) 15% (178) 8% (91) 7% (84) 15% (174) 32% (377) 1166Film: Not a fan 5% (12) 10% (25) 7% (17) 5% (11) 5% (11) 11% (28) 59% (147) 252


462



Demographic




About onceper week



About onceper month

WatchSporting



Adults 6% (124) 17% (378) 15% (326) 8% (174) 6% (142) 15% (320) 33% (735) 2199Television: An avid fan 8% (92) 20% (230) 17% (188) 8% (93) 7% (75) 13% (149) 27% (311) 1137Television: A casual fan 3% (32) 15% (140) 14% (129) 8% (70) 7% (64) 17% (162) 36% (330) 929Television: Not a fan — (0) 6% (8) 6% (8) 8% (11) 3% (4) 7% (9) 70% (94) 134Music: An avid fan 7% (80) 19% (215) 16% (175) 8% (85) 7% (75) 14% (161) 30% (339) 1131Music: A casual fan 4% (40) 16% (151) 15% (144) 9% (81) 7% (63) 16% (151) 33% (312) 942Music: Not a fan 3% (4) 9% (11) 5% (7) 6% (7) 4% (4) 6% (8) 67% (84) 126Fashion: An avid fan 12% (35) 13% (40) 15% (44) 10% (30) 10% (29) 11% (32) 29% (86) 295Fashion: A casual fan 4% (42) 14% (135) 16% (153) 8% (78) 7% (64) 19% (176) 30% (283) 930Fashion: Not a fan 5% (48) 21% (203) 13% (129) 7% (66) 5% (49) 12% (112) 38% (366) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



463

Table HRdem2_1

Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N

Adults 44% (962) 37% (812) 19% (425) 2199Gender: Male 44% (466) 36% (383) 20% (212) 1061Gender: Female 44% (496) 38% (429) 19% (213) 1138Age: 18-29 34% (146) 35% (147) 31% (132) 426Age: 30-44 39% (230) 39% (231) 21% (126) 587Age: 45-54 41% (143) 42% (147) 17% (60) 351Age: 55-64 50% (201) 34% (138) 15% (62) 400Age: 65+ 55% (242) 34% (149) 10% (46) 436Generation Z: 18-22 33% (53) 38% (60) 30% (48) 161Millennial: Age 23-38 37% (236) 36% (234) 27% (175) 645Generation X: Age 39-54 41% (231) 41% (231) 17% (95) 557Boomers: Age 55-73 52% (375) 35% (257) 13% (96) 728PID: Dem (no lean) 47% (356) 38% (285) 15% (113) 754PID: Ind (no lean) 39% (279) 36% (258) 25% (181) 718PID: Rep (no lean) 45% (327) 37% (268) 18% (131) 727PID/Gender: DemMen 44% (157) 40% (140) 16% (56) 353PID/Gender: DemWomen 50% (199) 36% (145) 14% (57) 401PID/Gender: Ind Men 38% (127) 36% (121) 26% (89) 337PID/Gender: Ind Women 40% (152) 36% (137) 24% (92) 381PID/Gender: Rep Men 49% (183) 33% (122) 18% (67) 371PID/Gender: Rep Women 41% (145) 41% (147) 18% (64) 356Ideo: Liberal (1-3) 45% (277) 40% (244) 15% (89) 610Ideo: Moderate (4) 45% (245) 37% (201) 17% (93) 539Ideo: Conservative (5-7) 45% (334) 36% (266) 19% (142) 741Educ: < College 42% (628) 37% (558) 22% (326) 1511Educ: Bachelors degree 46% (204) 37% (165) 17% (74) 444Educ: Post-grad 53% (130) 36% (89) 10% (25) 244Income: Under 50k 38% (461) 38% (466) 24% (295) 1221Income: 50k-100k 50% (351) 35% (246) 15% (108) 705Income: 100k+ 55% (149) 37% (100) 8% (23) 272Ethnicity: White 45% (774) 37% (644) 18% (303) 1721


464






subscribed Total N

Adults 44% (962) 37% (812) 19% (425) 2199Ethnicity: Hispanic 41% (142) 38% (133) 21% (74) 349Ethnicity: Afr. Am. 43% (118) 36% (99) 21% (58) 274Ethnicity: Other 35% (71) 34% (69) 31% (64) 204All Christian 51% (497) 33% (324) 16% (162) 984All Non-Christian 64% (58) 24% (22) 11% (10) 90Atheist 31% (34) 41% (44) 28% (30) 107Agnostic/Nothing in particular 37% (374) 41% (422) 22% (223) 1018Religious Non-Protestant/Catholic 59% (62) 27% (28) 14% (14) 105Evangelical 40% (234) 39% (228) 22% (128) 590Non-Evangelical 52% (407) 32% (248) 16% (125) 781Community: Urban 42% (235) 40% (224) 18% (103) 562Community: Suburban 53% (516) 33% (324) 14% (141) 981Community: Rural 32% (211) 40% (264) 28% (180) 655Employ: Private Sector 46% (328) 39% (278) 15% (111) 716Employ: Government 44% (55) 34% (42) 22% (27) 124Employ: Self-Employed 43% (90) 32% (66) 25% (52) 209Employ: Homemaker 31% (42) 45% (60) 24% (33) 135Employ: Retired 53% (260) 36% (179) 11% (55) 494Employ: Unemployed 35% (81) 39% (89) 26% (59) 229Employ: Other 36% (69) 29% (56) 34% (65) 189Military HH: Yes 55% (197) 37% (132) 9% (32) 362Military HH: No 42% (765) 37% (679) 21% (393) 1837RD/WT: Right Direction 46% (396) 35% (301) 19% (159) 856RD/WT: Wrong Track 42% (566) 38% (511) 20% (266) 1343Trump Job Approve 45% (413) 37% (339) 18% (169) 921Trump Job Disapprove 44% (525) 38% (445) 18% (210) 1179Trump Job Strongly Approve 44% (236) 38% (205) 18% (94) 534Trump Job Somewhat Approve 46% (178) 35% (135) 19% (75) 387Trump Job Somewhat Disapprove 46% (110) 36% (85) 18% (42) 237Trump Job Strongly Disapprove 44% (414) 38% (360) 18% (167) 942



465

Table HRdem2_1





subscribed Total N

Adults 44% (962) 37% (812) 19% (425) 2199Favorable of Trump 45% (413) 37% (337) 18% (167) 917Unfavorable of Trump 44% (510) 39% (444) 17% (198) 1151Very Favorable of Trump 45% (249) 37% (209) 18% (100) 558Somewhat Favorable of Trump 46% (164) 36% (128) 19% (67) 359Somewhat Unfavorable of Trump 46% (87) 35% (67) 18% (34) 188Very Unfavorable of Trump 44% (422) 39% (377) 17% (164) 963#1 Issue: Economy 44% (248) 38% (215) 19% (106) 568#1 Issue: Security 49% (259) 32% (168) 20% (106) 532#1 Issue: Health Care 44% (170) 36% (139) 20% (76) 384#1 Issue: Medicare / Social Security 45% (121) 44% (117) 10% (28) 267#1 Issue: Women’s Issues 30% (34) 48% (55) 23% (26) 115#1 Issue: Education 45% (42) 36% (34) 19% (18) 94#1 Issue: Energy 36% (43) 38% (46) 25% (31) 120#1 Issue: Other 38% (45) 32% (38) 30% (35) 1192018 House Vote: Democrat 47% (354) 38% (287) 15% (113) 7542018 House Vote: Republican 47% (322) 37% (249) 16% (109) 6802018 House Vote: Someone else 46% (38) 27% (22) 28% (23) 822016 Vote: Hillary Clinton 50% (351) 37% (261) 13% (95) 7062016 Vote: Donald Trump 48% (331) 34% (235) 18% (121) 6872016 Vote: Other 37% (51) 41% (57) 22% (30) 1382016 Vote: Didn’t Vote 34% (228) 39% (257) 27% (179) 663Voted in 2014: Yes 49% (636) 35% (460) 16% (206) 1302Voted in 2014: No 36% (326) 39% (352) 24% (220) 8972012 Vote: Barack Obama 47% (390) 39% (323) 15% (122) 8362012 Vote: Mitt Romney 49% (248) 34% (172) 17% (88) 5082012 Vote: Other 43% (37) 39% (33) 18% (15) 842012 Vote: Didn’t Vote 37% (283) 37% (284) 26% (200) 766


466






subscribed Total N

Adults 44% (962) 37% (812) 19% (425) 21994-Region: Northeast 58% (230) 26% (103) 15% (60) 3934-Region: Midwest 43% (200) 37% (171) 20% (92) 4624-Region: South 41% (340) 39% (321) 20% (163) 8244-Region: West 37% (193) 42% (217) 21% (110) 520Watch TV: Every day 48% (500) 36% (369) 16% (168) 1037Watch TV: Several times per week 42% (219) 44% (229) 15% (77) 524Watch TV: About once per week 41% (68) 34% (57) 24% (40) 165Watch TV: Several times per month 42% (53) 41% (52) 17% (22) 127Watch TV: About once per month 36% (24) 47% (31) 17% (11) 67Watch TV: Less often than once per month 28% (22) 41% (32) 32% (25) 79Watch TV: Never 38% (76) 21% (42) 41% (82) 200Watch Movies: Every day 45% (159) 35% (126) 20% (70) 354Watch Movies: Several times per week 42% (251) 40% (237) 18% (105) 592Watch Movies: About once per week 43% (149) 41% (141) 16% (53) 344Watch Movies: Several times per month 45% (129) 39% (112) 16% (46) 287Watch Movies: About once per month 43% (82) 42% (80) 15% (28) 189Watch Movies: Less often than once per month 44% (96) 32% (69) 24% (52) 217Watch Movies: Never 45% (97) 22% (47) 33% (72) 216Watch Sporting Events: Every day 56% (70) 29% (35) 15% (19) 124Watch Sporting Events: Several times per week 48% (183) 39% (147) 13% (48) 378Watch Sporting Events: About once per week 52% (170) 32% (106) 15% (49) 326Watch Sporting Events: Several times per month 45% (79) 39% (68) 15% (27) 174Watch Sporting Events: About once per month 45% (64) 35% (50) 20% (28) 142Watch Sporting Events: Less often than once per month 39% (125) 41% (133) 20% (63) 320Watch Sporting Events: Never 37% (271) 37% (273) 26% (191) 735Cable TV: Currently subscribe 100% (962) — (0) — (0) 962Cable TV: Subscribed in past — (0) 100% (812) — (0) 812Cable TV: Never subscribed — (0) — (0) 100% (425) 425



467

Table HRdem2_1





subscribed Total N

Adults 44% (962) 37% (812) 19% (425) 2199Satellite TV: Currently subscribe 27% (129) 49% (233) 24% (113) 474Satellite TV: Subscribed in past 39% (226) 55% (319) 6% (34) 578Satellite TV: Never subscribed 53% (607) 23% (260) 24% (279) 1146Streaming Services: Currently subscribe 43% (597) 43% (598) 14% (197) 1391Streaming Services: Subscribed in past 39% (73) 46% (86) 16% (29) 188Streaming Services: Never subscribed 47% (293) 21% (128) 32% (199) 620Film: An avid fan 49% (382) 34% (266) 17% (133) 781Film: A casual fan 42% (489) 40% (470) 18% (207) 1166Film: Not a fan 36% (91) 30% (75) 34% (86) 252Television: An avid fan 51% (578) 35% (393) 15% (165) 1137Television: A casual fan 38% (356) 41% (377) 21% (196) 929Television: Not a fan 20% (27) 31% (42) 48% (64) 134Music: An avid fan 44% (498) 37% (422) 19% (210) 1131Music: A casual fan 44% (415) 38% (362) 18% (166) 942Music: Not a fan 39% (49) 22% (27) 39% (50) 126Fashion: An avid fan 49% (145) 34% (100) 17% (51) 295Fashion: A casual fan 45% (423) 38% (351) 17% (157) 930Fashion: Not a fan 40% (394) 37% (362) 22% (218) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


468


Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N




469

Table HRdem2_2





subscribed Total N



470






subscribed Total N




471

Table HRdem2_2





subscribed Total N

Adults 22% (474) 26% (578) 52% (1146) 21994-Region: Northeast 11% (45) 20% (77) 69% (271) 3934-Region: Midwest 21% (98) 27% (123) 52% (242) 4624-Region: South 27% (221) 28% (230) 45% (372) 8244-Region: West 21% (110) 29% (148) 50% (261) 520Watch TV: Every day 22% (228) 28% (285) 50% (523) 1037Watch TV: Several times per week 23% (119) 27% (143) 50% (263) 524Watch TV: About once per week 22% (36) 26% (43) 53% (87) 165Watch TV: Several times per month 22% (28) 32% (40) 46% (59) 127Watch TV: About once per month 20% (13) 33% (22) 48% (32) 67Watch TV: Less often than once per month 22% (18) 22% (17) 56% (44) 79Watch TV: Never 17% (33) 14% (28) 69% (139) 200Watch Movies: Every day 22% (76) 30% (106) 48% (171) 354Watch Movies: Several times per week 23% (135) 31% (183) 46% (275) 592Watch Movies: About once per week 24% (84) 27% (92) 49% (168) 344Watch Movies: Several times per month 22% (62) 25% (71) 54% (154) 287Watch Movies: About once per month 18% (34) 26% (50) 56% (106) 189Watch Movies: Less often than once per month 21% (46) 21% (45) 58% (126) 217Watch Movies: Never 18% (38) 15% (32) 68% (146) 216Watch Sporting Events: Every day 41% (50) 21% (26) 39% (48) 124Watch Sporting Events: Several times per week 28% (105) 29% (110) 43% (162) 378Watch Sporting Events: About once per week 24% (77) 26% (85) 50% (163) 326Watch Sporting Events: Several times per month 23% (40) 29% (50) 48% (84) 174Watch Sporting Events: About once per month 18% (26) 24% (33) 58% (83) 142Watch Sporting Events: Less often than once per month 18% (57) 33% (107) 49% (156) 320Watch Sporting Events: Never 16% (118) 23% (167) 61% (451) 735Cable TV: Currently subscribe 13% (129) 24% (226) 63% (607) 962Cable TV: Subscribed in past 29% (233) 39% (319) 32% (260) 812Cable TV: Never subscribed 26% (113) 8% (34) 66% (279) 425


472






subscribed Total N

Adults 22% (474) 26% (578) 52% (1146) 2199Satellite TV: Currently subscribe 100% (474) — (0) — (0) 474Satellite TV: Subscribed in past — (0) 100% (578) — (0) 578Satellite TV: Never subscribed — (0) — (0) 100% (1146) 1146Streaming Services: Currently subscribe 21% (296) 30% (422) 48% (673) 1391Streaming Services: Subscribed in past 18% (33) 46% (87) 36% (68) 188Streaming Services: Never subscribed 23% (146) 11% (69) 65% (405) 620Film: An avid fan 21% (163) 30% (236) 49% (382) 781Film: A casual fan 22% (256) 26% (298) 53% (613) 1166Film: Not a fan 22% (56) 18% (44) 60% (152) 252Television: An avid fan 24% (267) 27% (308) 49% (561) 1137Television: A casual fan 21% (191) 26% (246) 53% (491) 929Television: Not a fan 12% (16) 18% (25) 70% (94) 134Music: An avid fan 23% (257) 27% (305) 50% (568) 1131Music: A casual fan 21% (194) 27% (252) 53% (497) 942Music: Not a fan 18% (23) 17% (21) 65% (82) 126Fashion: An avid fan 27% (80) 26% (76) 47% (140) 295Fashion: A casual fan 22% (202) 27% (253) 51% (475) 930Fashion: Not a fan 20% (193) 26% (249) 55% (532) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



473

Table HRdem2_3

Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N



474









475

Table HRdem2_3







476






Adults 63% (1391) 9% (188) 28% (620) 21994-Region: Northeast 64% (250) 10% (39) 26% (104) 3934-Region: Midwest 58% (267) 9% (43) 33% (152) 4624-Region: South 64% (528) 9% (75) 27% (221) 8244-Region: West 67% (347) 6% (30) 28% (143) 520Watch TV: Every day 68% (707) 7% (67) 25% (263) 1037Watch TV: Several times per week 74% (388) 7% (35) 19% (101) 524Watch TV: About once per week 72% (119) 11% (18) 17% (28) 165Watch TV: Several times per month 59% (76) 16% (20) 25% (32) 127Watch TV: About once per month 58% (38) 22% (15) 20% (14) 67Watch TV: Less often than once per month 43% (34) 13% (10) 45% (35) 79Watch TV: Never 15% (30) 11% (23) 74% (147) 200Watch Movies: Every day 74% (263) 8% (27) 18% (65) 354Watch Movies: Several times per week 75% (443) 7% (42) 18% (107) 592Watch Movies: About once per week 74% (254) 7% (23) 19% (67) 344Watch Movies: Several times per month 72% (207) 9% (26) 19% (54) 287Watch Movies: About once per month 59% (112) 16% (30) 25% (47) 189Watch Movies: Less often than once per month 38% (83) 12% (27) 49% (107) 217Watch Movies: Never 14% (30) 6% (13) 80% (173) 216Watch Sporting Events: Every day 68% (84) 5% (6) 27% (34) 124Watch Sporting Events: Several times per week 71% (270) 7% (26) 22% (82) 378Watch Sporting Events: About once per week 67% (218) 12% (39) 21% (69) 326Watch Sporting Events: Several times per month 66% (114) 8% (13) 27% (46) 174Watch Sporting Events: About once per month 64% (91) 11% (16) 25% (35) 142Watch Sporting Events: Less often than once per month 65% (208) 9% (29) 26% (84) 320Watch Sporting Events: Never 55% (405) 8% (60) 37% (270) 735Cable TV: Currently subscribe 62% (597) 8% (73) 30% (293) 962Cable TV: Subscribed in past 74% (598) 11% (86) 16% (128) 812Cable TV: Never subscribed 46% (197) 7% (29) 47% (199) 425



477

Table HRdem2_3





Adults 63% (1391) 9% (188) 28% (620) 2199Satellite TV: Currently subscribe 62% (296) 7% (33) 31% (146) 474Satellite TV: Subscribed in past 73% (422) 15% (87) 12% (69) 578Satellite TV: Never subscribed 59% (673) 6% (68) 35% (405) 1146Streaming Services: Currently subscribe 100% (1391) — (0) — (0) 1391Streaming Services: Subscribed in past — (0) 100% (188) — (0) 188Streaming Services: Never subscribed — (0) — (0) 100% (620) 620Film: An avid fan 74% (578) 8% (64) 18% (139) 781Film: A casual fan 62% (726) 9% (100) 29% (340) 1166Film: Not a fan 35% (87) 9% (23) 56% (141) 252Television: An avid fan 68% (769) 8% (87) 25% (281) 1137Television: A casual fan 63% (581) 9% (86) 28% (261) 929Television: Not a fan 31% (41) 11% (14) 58% (78) 134Music: An avid fan 70% (787) 9% (100) 22% (243) 1131Music: A casual fan 59% (555) 8% (80) 33% (307) 942Music: Not a fan 39% (49) 6% (8) 55% (69) 126Fashion: An avid fan 72% (214) 9% (28) 18% (54) 295Fashion: A casual fan 66% (610) 10% (89) 25% (231) 930Fashion: Not a fan 58% (568) 7% (71) 34% (335) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


478


Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N

Adults 36% (781) 53% (1166) 11% (252) 2199Gender: Male 38% (399) 52% (554) 10% (108) 1061Gender: Female 34% (381) 54% (613) 13% (143) 1138Age: 18-29 42% (181) 46% (194) 12% (51) 426Age: 30-44 41% (239) 49% (288) 10% (60) 587Age: 45-54 40% (141) 51% (177) 9% (33) 351Age: 55-64 31% (122) 59% (237) 10% (41) 400Age: 65+ 23% (98) 62% (270) 16% (68) 436Generation Z: 18-22 44% (70) 42% (67) 14% (23) 161Millennial: Age 23-38 43% (276) 48% (308) 9% (61) 645Generation X: Age 39-54 38% (214) 51% (284) 11% (59) 557Boomers: Age 55-73 27% (200) 61% (445) 11% (83) 728PID: Dem (no lean) 43% (325) 49% (370) 8% (59) 754PID: Ind (no lean) 32% (229) 55% (395) 13% (94) 718PID: Rep (no lean) 31% (226) 55% (402) 14% (99) 727PID/Gender: DemMen 44% (155) 48% (171) 8% (27) 353PID/Gender: DemWomen 42% (170) 50% (199) 8% (32) 401PID/Gender: Ind Men 32% (109) 57% (191) 11% (36) 337PID/Gender: Ind Women 32% (120) 53% (203) 15% (57) 381PID/Gender: Rep Men 36% (135) 51% (191) 12% (45) 371PID/Gender: Rep Women 26% (91) 59% (211) 15% (54) 356Ideo: Liberal (1-3) 42% (256) 52% (316) 6% (38) 610Ideo: Moderate (4) 36% (192) 55% (297) 9% (51) 539Ideo: Conservative (5-7) 31% (232) 56% (412) 13% (98) 741Educ: < College 36% (538) 52% (782) 13% (192) 1511Educ: Bachelors degree 35% (156) 57% (251) 8% (36) 444Educ: Post-grad 36% (87) 55% (133) 10% (23) 244Income: Under 50k 34% (420) 52% (635) 14% (167) 1221Income: 50k-100k 38% (271) 52% (370) 9% (65) 705Income: 100k+ 33% (90) 59% (162) 8% (21) 272Ethnicity: White 34% (590) 54% (928) 12% (203) 1721Ethnicity: Hispanic 46% (161) 39% (136) 15% (52) 349



479

Table HRdem3_1



Adults 36% (781) 53% (1166) 11% (252) 2199Ethnicity: Afr. Am. 35% (96) 55% (152) 10% (27) 274Ethnicity: Other 47% (95) 43% (87) 11% (22) 204All Christian 34% (339) 54% (532) 11% (112) 984All Non-Christian 45% (40) 48% (43) 7% (6) 90Atheist 47% (50) 50% (54) 3% (3) 107Agnostic/Nothing in particular 35% (351) 53% (537) 13% (130) 1018Religious Non-Protestant/Catholic 40% (42) 49% (52) 10% (11) 105Evangelical 34% (199) 52% (309) 14% (82) 590Non-Evangelical 34% (269) 54% (424) 11% (88) 781Community: Urban 44% (250) 46% (260) 9% (52) 562Community: Suburban 34% (336) 55% (541) 11% (105) 981Community: Rural 30% (196) 56% (365) 14% (95) 655Employ: Private Sector 38% (270) 54% (389) 8% (57) 716Employ: Government 39% (49) 46% (57) 15% (18) 124Employ: Self-Employed 35% (73) 57% (119) 8% (16) 209Employ: Homemaker 35% (47) 49% (65) 17% (22) 135Employ: Retired 24% (117) 62% (304) 15% (73) 494Employ: Unemployed 41% (95) 43% (99) 15% (35) 229Employ: Other 42% (80) 45% (86) 13% (24) 189Military HH: Yes 33% (118) 56% (204) 11% (40) 362Military HH: No 36% (663) 52% (963) 12% (212) 1837RD/WT: Right Direction 33% (283) 53% (451) 14% (122) 856RD/WT: Wrong Track 37% (498) 53% (716) 10% (130) 1343Trump Job Approve 32% (297) 54% (499) 14% (126) 921Trump Job Disapprove 39% (464) 52% (619) 8% (97) 1179Trump Job Strongly Approve 33% (174) 53% (283) 14% (77) 534Trump Job Somewhat Approve 32% (123) 56% (215) 13% (49) 387Trump Job Somewhat Disapprove 32% (76) 57% (135) 11% (26) 237Trump Job Strongly Disapprove 41% (387) 51% (484) 8% (71) 942Favorable of Trump 33% (302) 54% (494) 13% (121) 917Unfavorable of Trump 39% (448) 53% (614) 8% (89) 1151


480




Adults 36% (781) 53% (1166) 11% (252) 2199Very Favorable of Trump 32% (181) 53% (296) 14% (80) 558Somewhat Favorable of Trump 34% (121) 55% (197) 11% (41) 359Somewhat Unfavorable of Trump 29% (54) 61% (114) 11% (20) 188Very Unfavorable of Trump 41% (394) 52% (500) 7% (69) 963#1 Issue: Economy 36% (205) 54% (305) 10% (59) 568#1 Issue: Security 36% (192) 48% (258) 15% (82) 532#1 Issue: Health Care 37% (144) 53% (202) 10% (39) 384#1 Issue: Medicare / Social Security 23% (62) 61% (164) 15% (41) 267#1 Issue: Women’s Issues 38% (43) 56% (65) 6% (7) 115#1 Issue: Education 49% (45) 50% (46) 2% (2) 94#1 Issue: Energy 44% (53) 48% (58) 7% (9) 120#1 Issue: Other 31% (36) 58% (68) 12% (14) 1192018 House Vote: Democrat 40% (302) 54% (404) 6% (48) 7542018 House Vote: Republican 29% (199) 57% (390) 13% (91) 6802018 House Vote: Someone else 24% (20) 56% (46) 19% (16) 822016 Vote: Hillary Clinton 39% (278) 54% (383) 6% (46) 7062016 Vote: Donald Trump 31% (214) 55% (380) 14% (93) 6872016 Vote: Other 32% (44) 57% (79) 11% (15) 1382016 Vote: Didn’t Vote 37% (244) 49% (322) 15% (98) 663Voted in 2014: Yes 35% (453) 55% (722) 10% (127) 1302Voted in 2014: No 37% (328) 50% (445) 14% (125) 8972012 Vote: Barack Obama 39% (329) 54% (452) 7% (55) 8362012 Vote: Mitt Romney 27% (137) 60% (307) 13% (65) 5082012 Vote: Other 29% (25) 52% (44) 19% (16) 842012 Vote: Didn’t Vote 38% (290) 47% (360) 15% (117) 7664-Region: Northeast 32% (127) 55% (217) 13% (49) 3934-Region: Midwest 35% (162) 52% (241) 13% (59) 4624-Region: South 37% (304) 51% (422) 12% (98) 8244-Region: West 36% (188) 55% (287) 9% (45) 520



481

Table HRdem3_1



Adults 36% (781) 53% (1166) 11% (252) 2199Watch TV: Every day 42% (431) 51% (527) 8% (79) 1037Watch TV: Several times per week 33% (172) 61% (319) 6% (34) 524Watch TV: About once per week 31% (52) 52% (86) 17% (28) 165Watch TV: Several times per month 33% (42) 49% (63) 17% (22) 127Watch TV: About once per month 47% (31) 49% (33) 4% (3) 67Watch TV: Less often than once per month 22% (18) 54% (43) 23% (18) 79Watch TV: Never 18% (35) 48% (96) 34% (68) 200Watch Movies: Every day 63% (223) 34% (119) 4% (12) 354Watch Movies: Several times per week 49% (288) 46% (274) 5% (30) 592Watch Movies: About once per week 33% (113) 61% (208) 7% (22) 344Watch Movies: Several times per month 26% (74) 63% (180) 12% (33) 287Watch Movies: About once per month 18% (34) 70% (132) 12% (23) 189Watch Movies: Less often than once per month 11% (25) 68% (147) 21% (45) 217Watch Movies: Never 11% (24) 49% (107) 40% (85) 216Watch Sporting Events: Every day 49% (61) 41% (52) 9% (12) 124Watch Sporting Events: Several times per week 37% (141) 56% (211) 7% (25) 378Watch Sporting Events: About once per week 40% (130) 55% (178) 5% (17) 326Watch Sporting Events: Several times per month 41% (72) 52% (91) 7% (11) 174Watch Sporting Events: About once per month 33% (47) 59% (84) 8% (11) 142Watch Sporting Events: Less often than once per month 37% (119) 54% (174) 9% (28) 320Watch Sporting Events: Never 29% (211) 51% (377) 20% (147) 735Cable TV: Currently subscribe 40% (382) 51% (489) 9% (91) 962Cable TV: Subscribed in past 33% (266) 58% (470) 9% (75) 812Cable TV: Never subscribed 31% (133) 49% (207) 20% (86) 425Satellite TV: Currently subscribe 34% (163) 54% (256) 12% (56) 474Satellite TV: Subscribed in past 41% (236) 51% (298) 8% (44) 578Satellite TV: Never subscribed 33% (382) 53% (613) 13% (152) 1146Streaming Services: Currently subscribe 42% (578) 52% (726) 6% (87) 1391Streaming Services: Subscribed in past 34% (64) 53% (100) 12% (23) 188Streaming Services: Never subscribed 22% (139) 55% (340) 23% (141) 620


482




Adults 36% (781) 53% (1166) 11% (252) 2199Film: An avid fan 100% (781) — (0) — (0) 781Film: A casual fan — (0) 100% (1166) — (0) 1166Film: Not a fan — (0) — (0) 100% (252) 252Television: An avid fan 54% (616) 39% (444) 7% (77) 1137Television: A casual fan 16% (151) 74% (685) 10% (93) 929Television: Not a fan 11% (14) 28% (38) 61% (82) 134Music: An avid fan 51% (573) 43% (482) 7% (76) 1131Music: A casual fan 21% (194) 68% (643) 11% (106) 942Music: Not a fan 12% (15) 33% (41) 56% (70) 126Fashion: An avid fan 65% (192) 30% (88) 5% (16) 295Fashion: A casual fan 36% (338) 58% (542) 5% (50) 930Fashion: Not a fan 26% (251) 55% (537) 19% (186) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



483

Table HRdem3_2

Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N



484







485

Table HRdem3_2





486




Adults 52% (1137) 42% (929) 6% (134) 2199Watch TV: Every day 70% (726) 28% (295) 2% (16) 1037Watch TV: Several times per week 41% (214) 56% (293) 3% (17) 524Watch TV: About once per week 35% (57) 60% (100) 5% (8) 165Watch TV: Several times per month 28% (35) 64% (82) 8% (10) 127Watch TV: About once per month 39% (26) 58% (39) 3% (2) 67Watch TV: Less often than once per month 26% (21) 52% (41) 22% (17) 79Watch TV: Never 29% (58) 39% (79) 32% (63) 200Watch Movies: Every day 70% (248) 27% (95) 3% (11) 354Watch Movies: Several times per week 53% (315) 44% (259) 3% (19) 592Watch Movies: About once per week 54% (185) 42% (144) 4% (14) 344Watch Movies: Several times per month 52% (148) 46% (132) 2% (7) 287Watch Movies: About once per month 44% (83) 51% (96) 5% (9) 189Watch Movies: Less often than once per month 36% (78) 54% (117) 10% (22) 217Watch Movies: Never 37% (79) 39% (85) 24% (51) 216Watch Sporting Events: Every day 74% (92) 26% (32) — (0) 124Watch Sporting Events: Several times per week 61% (230) 37% (140) 2% (8) 378Watch Sporting Events: About once per week 58% (188) 40% (129) 3% (8) 326Watch Sporting Events: Several times per month 53% (93) 41% (70) 6% (11) 174Watch Sporting Events: About once per month 52% (75) 45% (64) 2% (4) 142Watch Sporting Events: Less often than once per month 46% (149) 51% (162) 3% (9) 320Watch Sporting Events: Never 42% (311) 45% (330) 13% (94) 735Cable TV: Currently subscribe 60% (578) 37% (356) 3% (27) 962Cable TV: Subscribed in past 48% (393) 46% (377) 5% (42) 812Cable TV: Never subscribed 39% (165) 46% (196) 15% (64) 425Satellite TV: Currently subscribe 56% (267) 40% (191) 3% (16) 474Satellite TV: Subscribed in past 53% (308) 43% (246) 4% (25) 578Satellite TV: Never subscribed 49% (561) 43% (491) 8% (94) 1146Streaming Services: Currently subscribe 55% (769) 42% (581) 3% (41) 1391Streaming Services: Subscribed in past 46% (87) 46% (86) 8% (14) 188Streaming Services: Never subscribed 45% (281) 42% (261) 13% (78) 620



487

Table HRdem3_2



Adults 52% (1137) 42% (929) 6% (134) 2199Film: An avid fan 79% (616) 19% (151) 2% (14) 781Film: A casual fan 38% (444) 59% (685) 3% (38) 1166Film: Not a fan 31% (77) 37% (93) 33% (82) 252Television: An avid fan 100% (1137) — (0) — (0) 1137Television: A casual fan — (0) 100% (929) — (0) 929Television: Not a fan — (0) — (0) 100% (134) 134Music: An avid fan 65% (739) 31% (346) 4% (45) 1131Music: A casual fan 40% (373) 57% (536) 4% (33) 942Music: Not a fan 20% (25) 36% (46) 44% (55) 126Fashion: An avid fan 76% (224) 21% (63) 3% (8) 295Fashion: A casual fan 55% (510) 42% (394) 3% (26) 930Fashion: Not a fan 41% (402) 48% (471) 10% (100) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


488


Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N




489

Table HRdem3_3





490







491

Table HRdem3_3



Adults 51% (1131) 43% (942) 6% (126) 2199Watch TV: Every day 55% (568) 41% (429) 4% (39) 1037Watch TV: Several times per week 51% (268) 44% (233) 4% (24) 524Watch TV: About once per week 46% (75) 52% (87) 2% (3) 165Watch TV: Several times per month 45% (57) 47% (60) 8% (10) 127Watch TV: About once per month 60% (40) 40% (27) — (0) 67Watch TV: Less often than once per month 51% (40) 38% (30) 11% (9) 79Watch TV: Never 41% (81) 39% (77) 21% (42) 200Watch Movies: Every day 69% (246) 28% (100) 2% (8) 354Watch Movies: Several times per week 55% (326) 40% (238) 5% (28) 592Watch Movies: About once per week 55% (190) 42% (143) 3% (10) 344Watch Movies: Several times per month 43% (124) 52% (148) 5% (14) 287Watch Movies: About once per month 44% (83) 54% (102) 2% (4) 189Watch Movies: Less often than once per month 40% (86) 52% (113) 8% (18) 217Watch Movies: Never 35% (74) 45% (98) 20% (44) 216Watch Sporting Events: Every day 64% (80) 32% (40) 4% (4) 124Watch Sporting Events: Several times per week 57% (215) 40% (151) 3% (11) 378Watch Sporting Events: About once per week 54% (175) 44% (144) 2% (7) 326Watch Sporting Events: Several times per month 49% (85) 47% (81) 4% (7) 174Watch Sporting Events: About once per month 52% (75) 44% (63) 3% (4) 142Watch Sporting Events: Less often than once per month 50% (161) 47% (151) 3% (8) 320Watch Sporting Events: Never 46% (339) 42% (312) 11% (84) 735Cable TV: Currently subscribe 52% (498) 43% (415) 5% (49) 962Cable TV: Subscribed in past 52% (422) 45% (362) 3% (27) 812Cable TV: Never subscribed 49% (210) 39% (166) 12% (50) 425Satellite TV: Currently subscribe 54% (257) 41% (194) 5% (23) 474Satellite TV: Subscribed in past 53% (305) 44% (252) 4% (21) 578Satellite TV: Never subscribed 50% (568) 43% (497) 7% (82) 1146Streaming Services: Currently subscribe 57% (787) 40% (555) 4% (49) 1391Streaming Services: Subscribed in past 53% (100) 43% (80) 4% (8) 188Streaming Services: Never subscribed 39% (243) 50% (307) 11% (69) 620


492




Adults 51% (1131) 43% (942) 6% (126) 2199Film: An avid fan 73% (573) 25% (194) 2% (15) 781Film: A casual fan 41% (482) 55% (643) 4% (41) 1166Film: Not a fan 30% (76) 42% (106) 28% (70) 252Television: An avid fan 65% (739) 33% (373) 2% (25) 1137Television: A casual fan 37% (346) 58% (536) 5% (46) 929Television: Not a fan 34% (45) 25% (33) 41% (55) 134Music: An avid fan 100% (1131) — (0) — (0) 1131Music: A casual fan — (0) 100% (942) — (0) 942Music: Not a fan — (0) — (0) 100% (126) 126Fashion: An avid fan 85% (251) 13% (38) 2% (7) 295Fashion: A casual fan 54% (503) 45% (417) 1% (10) 930Fashion: Not a fan 39% (377) 50% (487) 11% (110) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



493

Table HRdem3_4

Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N



494







495

Table HRdem3_4





496




Adults 13% (295) 42% (930) 44% (974) 2199Watch TV: Every day 15% (153) 44% (454) 41% (429) 1037Watch TV: Several times per week 12% (64) 44% (229) 44% (231) 524Watch TV: About once per week 14% (23) 45% (74) 41% (68) 165Watch TV: Several times per month 12% (15) 42% (54) 46% (58) 127Watch TV: About once per month 19% (13) 41% (27) 40% (27) 67Watch TV: Less often than once per month 7% (5) 35% (27) 58% (46) 79Watch TV: Never 11% (22) 32% (63) 57% (115) 200Watch Movies: Every day 19% (66) 50% (177) 32% (112) 354Watch Movies: Several times per week 16% (95) 44% (258) 40% (239) 592Watch Movies: About once per week 13% (44) 40% (138) 47% (163) 344Watch Movies: Several times per month 15% (44) 37% (106) 48% (137) 287Watch Movies: About once per month 7% (14) 48% (91) 45% (85) 189Watch Movies: Less often than once per month 4% (10) 44% (96) 51% (111) 217Watch Movies: Never 11% (24) 30% (64) 59% (128) 216Watch Sporting Events: Every day 28% (35) 33% (42) 38% (48) 124Watch Sporting Events: Several times per week 11% (40) 36% (135) 54% (203) 378Watch Sporting Events: About once per week 14% (44) 47% (153) 40% (129) 326Watch Sporting Events: Several times per month 17% (30) 45% (78) 38% (66) 174Watch Sporting Events: About once per month 20% (29) 45% (64) 35% (49) 142Watch Sporting Events: Less often than once per month 10% (32) 55% (176) 35% (112) 320Watch Sporting Events: Never 12% (86) 38% (283) 50% (366) 735Cable TV: Currently subscribe 15% (145) 44% (423) 41% (394) 962Cable TV: Subscribed in past 12% (100) 43% (351) 45% (362) 812Cable TV: Never subscribed 12% (51) 37% (157) 51% (218) 425Satellite TV: Currently subscribe 17% (80) 43% (202) 41% (193) 474Satellite TV: Subscribed in past 13% (76) 44% (253) 43% (249) 578Satellite TV: Never subscribed 12% (140) 41% (475) 46% (532) 1146Streaming Services: Currently subscribe 15% (214) 44% (610) 41% (568) 1391Streaming Services: Subscribed in past 15% (28) 47% (89) 38% (71) 188Streaming Services: Never subscribed 9% (54) 37% (231) 54% (335) 620



497

Table HRdem3_4



Adults 13% (295) 42% (930) 44% (974) 2199Film: An avid fan 25% (192) 43% (338) 32% (251) 781Film: A casual fan 8% (88) 46% (542) 46% (537) 1166Film: Not a fan 6% (16) 20% (50) 74% (186) 252Television: An avid fan 20% (224) 45% (510) 35% (402) 1137Television: A casual fan 7% (63) 42% (394) 51% (471) 929Television: Not a fan 6% (8) 19% (26) 75% (100) 134Music: An avid fan 22% (251) 44% (503) 33% (377) 1131Music: A casual fan 4% (38) 44% (417) 52% (487) 942Music: Not a fan 5% (7) 8% (10) 87% (110) 126Fashion: An avid fan 100% (295) — (0) — (0) 295Fashion: A casual fan — (0) 100% (930) — (0) 930Fashion: Not a fan — (0) — (0) 100% (974) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


Morning ConsultRespondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2199 100%

xdemGender Gender: Male 1061 48%Gender: Female 1138 52%

N 2199

age5 Age: 18-29 426 19%Age: 30-44 587 27%Age: 45-54 351 16%Age: 55-64 400 18%Age: 65+ 436 20%

N 2199

demAgeGeneration Generation Z: 18-22 161 7%Millennial: Age 23-38 645 29%

Generation X: Age 39-54 557 25%Boomers: Age 55-73 728 33%

N 2091

xpid3 PID: Dem (no lean) 754 34%PID: Ind (no lean) 718 33%PID: Rep (no lean) 727 33%

N 2199

xpidGender PID/Gender: DemMen 353 16%PID/Gender: DemWomen 401 18%

PID/Gender: Ind Men 337 15%PID/Gender: Ind Women 381 17%

PID/Gender: Rep Men 371 17%PID/Gender: Rep Women 356 16%

N 2199

xdemIdeo3 Ideo: Liberal (1-3) 610 28%Ideo: Moderate (4) 539 25%

Ideo: Conservative (5-7) 741 34%N 1891

xeduc3 Educ: < College 1511 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2199


498

National Tracking Poll #200119, January, 2020Respondent Demographics Summary


xdemInc3 Income: Under 50k 1221 56%Income: 50k-100k 705 32%

Income: 100k+ 272 12%N 2199

xdemWhite Ethnicity: White 1721 78%

xdemHispBin Ethnicity: Hispanic 349 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 984 45%All Non-Christian 90 4%

Atheist 107 5%Agnostic/Nothing in particular 1018 46%

N 2199

xdemReligOther Religious Non-Protestant/Catholic 105 5%

xdemEvang Evangelical 590 27%Non-Evangelical 781 35%

N 1370

xdemUsr Community: Urban 562 26%Community: Suburban 981 45%

Community: Rural 655 30%N 2199

xdemEmploy Employ: Private Sector 716 33%Employ: Government 124 6%

Employ: Self-Employed 209 9%Employ: Homemaker 135 6%

Employ: Retired 494 22%Employ: Unemployed 229 10%

Employ: Other 189 9%N 2096

xdemMilHH1 Military HH: Yes 362 16%Military HH: No 1837 84%

N 2199

xnr1 RD/WT: Right Direction 856 39%RD/WT: Wrong Track 1343 61%

N 2199


499



Trump_Approve Trump Job Approve 921 42%Trump Job Disapprove 1179 54%

N 2100

Trump_Approve2 Trump Job Strongly Approve 534 24%Trump Job Somewhat Approve 387 18%

Trump Job Somewhat Disapprove 237 11%Trump Job Strongly Disapprove 942 43%

N 2100

Trump_Fav Favorable of Trump 917 42%Unfavorable of Trump 1151 52%

N 2068

Trump_Fav_FULL Very Favorable of Trump 558 25%Somewhat Favorable of Trump 359 16%

Somewhat Unfavorable of Trump 188 9%Very Unfavorable of Trump 963 44%

N 2068

xnr3 #1 Issue: Economy 568 26%#1 Issue: Security 532 24%

#1 Issue: Health Care 384 17%#1 Issue: Medicare / Social Security 267 12%

#1 Issue: Women’s Issues 115 5%#1 Issue: Education 94 4%

#1 Issue: Energy 120 5%#1 Issue: Other 119 5%

N 2199

xsubVote18O 2018 House Vote: Democrat 754 34%2018 House Vote: Republican 680 31%

2018 House Vote: Someone else 82 4%N 1516

xsubVote16O 2016 Vote: Hillary Clinton 706 32%2016 Vote: Donald Trump 687 31%

2016 Vote: Other 138 6%2016 Vote: Didn’t Vote 663 30%

N 2196

xsubVote14O Voted in 2014: Yes 1302 59%Voted in 2014: No 897 41%

N 2199


500

National Tracking Poll #200119, January, 2020Respondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 836 38%2012 Vote: Mitt Romney 508 23%

2012 Vote: Other 84 4%2012 Vote: Didn’t Vote 766 35%

N 2195

xreg4 4-Region: Northeast 393 18%4-Region: Midwest 462 21%

4-Region: South 824 37%4-Region: West 520 24%

N 2199

HRdem1_1 Watch TV: Every day 1037 47%Watch TV: Several times per week 524 24%Watch TV: About once per week 165 8%

Watch TV: Several times per month 127 6%Watch TV: About once per month 67 3%

Watch TV: Less often than once per month 79 4%Watch TV: Never 200 9%

N 2199

HRdem1_2 Watch Movies: Every day 354 16%Watch Movies: Several times per week 592 27%Watch Movies: About once per week 344 16%

Watch Movies: Several times per month 287 13%Watch Movies: About once per month 189 9%

Watch Movies: Less often than once per month 217 10%Watch Movies: Never 216 10%

N 2199

HRdem1_3 Watch Sporting Events: Every day 124 6%Watch Sporting Events: Several times per week 378 17%Watch Sporting Events: About once per week 326 15%

Watch Sporting Events: Several times per month 174 8%Watch Sporting Events: About once per month 142 6%

Watch Sporting Events: Less often than once permonth

320 15%

Watch Sporting Events: Never 735 33%N 2199

HRdem2_1 Cable TV: Currently subscribe 962 44%Cable TV: Subscribed in past 812 37%Cable TV: Never subscribed 425 19%

N 2199


501



HRdem2_2 Satellite TV: Currently subscribe 474 22%Satellite TV: Subscribed in past 578 26%Satellite TV: Never subscribed 1146 52%

N 2199

HRdem2_3 Streaming Services: Currently subscribe 1391 63%Streaming Services: Subscribed in past 188 9%Streaming Services: Never subscribed 620 28%

N 2199

HRdem3_1 Film: An avid fan 781 36%Film: A casual fan 1166 53%

Film: Not a fan 252 11%N 2199

HRdem3_2 Television: An avid fan 1137 52%Television: A casual fan 929 42%

Television: Not a fan 134 6%N 2199

HRdem3_3 Music: An avid fan 1131 51%Music: A casual fan 942 43%

Music: Not a fan 126 6%N 2199

HRdem3_4 Fashion: An avid fan 295 13%Fashion: A casual fan 930 42%

Fashion: Not a fan 974 44%N 2199

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

502

National Tracking Poll #200119, January, 2020 503

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