National survey results - careerdevelopmentsummit.ca · 1 Results from a pan-Canadian Survey of...
Transcript of National survey results - careerdevelopmentsummit.ca · 1 Results from a pan-Canadian Survey of...
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Resultsfromapan-CanadianSurveyofCareerCentresonResources,Services
andMetricsChris:neSjolander
Director,GraduateCareerServicesandEmployerEngagement
andEdDcandidate(Educa:onalLeadership)
Overview
• Surveydatacollec:onperiodSept–Dec2016• 170+ques:onsurvey;about2hourstocomplete
• 63completerespondentsrepresen:ngvarietyofins:tu:onaltypes,geographicregionsandcareercentretypes
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Surveydesign
• Ini:alsurveydesignedbaseduponliteraturereviewandinformedbypastsurveys(Brainstorm,NACE,etc.)
• Na:onwidepanelofexpertsreviewedthesurveyques:onsandanswered(Delphimethod)
• Pilotsurveypar:cipantsfollowedbyfocusgroup
Fewoverallthoughts
• Ins:tu:ontypeandgeographicregionmaXeralotlessthanwethinktheydo
• CareercentretypedoesmaXer–some:mes• There’snoone“right”wayofdoingwhatwedo
• There’sno“magicbullet”tosolveresourcing(orother)issues
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Today’sresults
• Philosophicalorienta:onsofcareercentres• Currentand“hot”studentservices• Currentand“hot”employerservices• Employerengagementoncampus• Overallmetricscollec:onandrepor:ng• Overallcareerservicestrends,hottopicsandan:cipatedchanges
PhilosophicalOrienta:ons
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Theoryreview(Nealt,2014)• Careermatchingtheories:Focusonplacingindividualsinjobs
• Careerdevelopmenttheories:Alignwithhumandevelopmentstagesrecognizingdifferencesincareerissuesandneedsateachstage
• Careerresponsivenesstheories:Recognizetheinterac:onbetweentheindividualseekingworkandtheglobaleconomy
CareerMatchingTheory
• Parsons–Trait-Factorwhichlaidfounda:onforNOCcodes(1909)
• Holland–personalitytypeswhichledtoStrongInterestInventory,CHOICESandCareerCruising(1950’s)
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PlacementOrienta:on
• Definedas“helpingthestudentfindrelevantopenings,conduc:nganeffec:vejobsearchandpresen:ngthemselveseffec:velytoemployers”
Lent&Brown,2013
CareerDevelopmentTheory
• “Acareerisdefinedasthecombina:onandsequenceofrolesplayedbyapersonduringthecourseofalife:me.”
Super,1980
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PlannedHappenstance
“Careercounselorsshouldteachtheirclientstheimportanceofengaginginavarietyofinteres:ngandbeneficialac:vi:es,ascertainingtheirreac:ons,remainingalerttoalterna:veopportuni:es,andlearningskillsforsucceedingineachnewac:vity.” Krumboltz,2009
ChaosTheoryofCareers
“Anindividual’scareerdevelopmentistheinterac:onofonecomplexdynamicalsystem(theperson)withaseriesofmoreorlessgeneralizedothercomplexdynamicalsystemsincludingotherindividuals,organisa:ons,cultures,legisla:onsandsocialcontexts”PryorandBright,2014
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Construc:vistTheory
• Evolvedfromtheno:onthatyoungpeoplewerenotlackinginforma:onaboutcareersbutthattheydidn’tfeelempoweredormo:vatedtoputthatknowledgetowork
• Designedtohelpclientstakeaproac:ve,mindfulapproachtotheircareer
Hoskins,1995
PhilosophicalOrienta:ons
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Discussionques7on:
Whatistheprimarytheore:calorienta:on(s)ofyouroffice?
Student/AlumniServices:What’shot?
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MostCommonStudentServicesServices for students Percentage Trend
Resume/CoverLeXerCri:ques 98% Same
InterviewPrepara:on 98% Same
Counseling/Advising–inperson 97% Same
MockInterviewswithStaff 97% Up
OnlineResources 95% Up
JobBoard 94% Up
Counseling/Advising–Drop-in 92% Up
WorkshopsonCareerTopics 84% Up
NetworkingEvents 83% Up
LinkedInProfileReviews 78% Up
GuestSpeakers 76% Up
CareerFair–General 73% Down
Careerworkshopsbyins:tu:ontype
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Guestspeakersbyins:tu:onaltype
LeastCommonStudentServicesService Percentage Trend
CareerFairs–virtual 5% Up
Academicadvisement 11% Same
Informa:onalinterviewreferrals 13% Up
Careerlibrary(physical) 13% Down
Peermentoringprograms 15% Up
Externship/JobShadowingprograms 17% Up
Caseinterviewprepara:onprograms 20% Up
Co-curricularrecordusage 20% Up
Mentorprograms 21% Up
JobClubs 26% Up
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Mentorprogramsbycareercentretype
Groupadvisementbycareercentretype
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Fastgrowingstudentservices Currently%Offering
overall %whoplanto
add
Counseling/Advising-Online 65% 16% JobShadowProgram 11% 17% MentoringProgram 37% 21% MockInterviews-Peers 35% 14% StudentNewsleIer 48% 16% ServicesforInterna7onalStudents 57% 14% ServicesforStudentswithDisabili7es
41% 14%
Discussionques7on:
• Whatstudentservicesdoyouofferthatalignwiththatphilosophicalorienta:on?
• Whatservicesdoyouofferthatdon’talignwiththatorienta:on?
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EmployerServices:What’scurrent?What’shot?
MostCommonEmployerServicesEmployerservices Percentageof
centresoffering CompanyInforma7onSessions 90% OnCampusInterviews 87% Jobpos7ngs-full-7me/postgraduate 84% Part-7mejobpos7ngs 85% Promo7onofemployereventsoffcampus 73% Volunteerpos7ngs(withnon-profitorganiza7ons) 73% Hallwaytables 69% Careerfair(alljobtypes) 68% Introduc7onstofaculty 68% Internshippos7ngs-paid 64% Careerfair-faculty/majorspecific 51% Introduc7onstostudentclubs 51%
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LeastcommonemployerservicesService Percentage
EmployernewsleXers 8%
Virtualcareerfairs 10%
Corporatepartnersprograms 13%
Alumnionlyjobboard 15%
Ar:clesaboutcompanyinnewsleXers 15%
Paperbasedjobboard/bulle:nboard 16%
Online/banneradver:sing 19%
Videoconferencingcompanyinforma:onsessions 19%
Ins:tu:onaldifferencesinemployerservicesColleges Polytechnics Universi7es
Pre-screencandidates 75% 0% 25%Postpaidinternshipopportuni:es
50% 0% 73%
Introduc:onstostudentclubs 0% 0% 68%Paper-basedjobboard 50% 0% 10%Promo:onofoffcampusevents
12% 50% 83%
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Employerservices:Businessschoolvs.Non-businessschool
Businessschool
Non-businessschool
Employerofficehours 71% <36%Resumebooksforemployers 67% <20%Video-streamedinforma:onsessions
43% <20%
Reduc:onsinemployerservices
• Only10%reportedcurngANYemployerservicesatall
• 30%ofcareercentresreportedplanningtoaddnewemployerservicesinthenext2years
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EmployerservicestobeaddedService %
Resumebooks 40%
Virtualcareerfairs 28%
Consulta:ononrecrui:ngprac:ces 22%
Ar:clesaboutcompaniesinnewsleXers 17%
EmployerengagementEngagementac7vi7es Percent
Careerpanelists 75%Mockinterviewers 59%Guestlecturersinclass 51%Provideresumecri:ques 40%Takestudentsoncompanytours 38%Mentorsforstudents 35%Provideskillsdevelopmentworkshops 24%Takecareercentrestaffoncompanytours 24%Capstoneprojectsponsors/judges 24%Casecompe::oncoaches/judges 24%Appliedresearchprojects 22%Providecareeradvisingappointments 17%Dininge:queXeworkshopguests 14%Corporate/programadvisoryboards 14%Recruiters/employersinresidence 10%
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Discussionques7on:• Whatotheremployerservices/engagementopportuni:esdoyouoffer?
• Whatemployerservices/engagementopportuni:esdoyouthinkyourcareercentreshouldadd?
• Whatemployerservices/engagementopportuni:esdoyouthinkyourcareercentreshouldcut?
Metricsandrepor:ng
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Stakeholderinterestinmetrics
Typesofmetricscollected
0%
20%
40%
60%
80%
100%
120%
Usagemetrics Sa:sfac:onsurveys Learningoutcomes
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OfficemetricsMetric Percentageofcareer
centrescollec7ng Totalworkshopsoffered 97% Totalappointmentsprovided 95% TotaleventaIendance 95% Totalstudentswhoaccesscentre 93% Totaljobsposted 89% Totalemployercontacts 84% Totalalumniwhoaccesscentre 62% Totalaccessingonlineresources 44% Post-graduateemploymentrate 43% Co-opplacementrate 41% TotalstudentswhodoNOTaccesscentre 26% Internshipemploymentrate 25% Graduate/professionalschoolaIendance 20%
Studentpar:cipa:onmetricsStudentusagemetrics Percentageofcareer
centrescollec7ng Counseling/advisingappointments–inperson 92% Resume/coverleIercri7ques 84% Counseling/advisementdropins 79% CareertopicworkshopaIendance 79% CareerpanelsaIendance 70% GeneralcareerfairaIendance 69% Mockinterviewswithstaff 69% GuestspeakersaIendance 66% Jobboardviews 52% Usageofonlineresources 52% Usageofsocialmedia 51%
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Serviceswithsa:sfac:onsurveysStudentservices
Percentageofcareercentreswhoconductsa7sfac7onsurveys
Careeradvisementappointments 72% Careertopicworkshops 65% Resume/coverleIercri7ques 57% Careeradvisement-dropin 52% Careerfair-general 50% Careerpanels 48% Careertopicguestspeakers 43% MockInterviewswithstaff 35% Specializedservicesforinterna7onalstudents 33% Careerfair-faculty/majorspecific 33% Mocknetworkingopportuni7es 30%
Serviceswithmostcommonlymeasuredlearningoutcomes
Service Percentagemeasuringlearningoutcomes
Careertopicworkshops 13%Careeradvisementappointments 11%Resume/coverleXercri:ques 11%Jobclubs/smallgroupjobsearchsessions 8%CareerFairs 6%Specializedservicesforinterna:onalstudents 6%Peeradvisingprograms 6%
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EmployermetricscollectedMetric Percentofcarer
centrescollec7ng JobPos7ngs–full7me 76% Oncampusinterviews-companies 73% Oncampusinterviews–numberofinterviews 71% Companyinforma7onsessions–studentaIendance 69% CompaniesaIendinggeneralcareerfair 65% Companyinforma7onsessions–numberofcompanies 63% Jobpos7ngs–part-7me 61% Companieshos7nghallwaytables 45% Jobpos7ngs–paidinternships 45% Jobpos7ngs-volunteer 43% CompaniesaIendingmajorspecificcareerfair 41%
Rela7onshipsbetween:- Servicesandresources- Resourcesandmetrics- Metricsandservices
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Considera:onswhenaddingstudentservices
Factor MostimportantConsidera7on
ImportantConsidera7on
Considera7on NotaConsidera7on
Addressagapinstudentcareerreadiness
50%
38%
10%
2%
Studentinterestinservice
30% 50% 16% 4%
Staffincreases/changes 2% 34% 30% 34% Similartopriorservicebuthigherquality
10%
50%
14%
24%
Employerinterestinservices
14% 34% 28% 24%
Desiretobeinnova7veinfield
22%
54%
18%
8%
Raisemoney/increaserevenue
10%
4%
18%
68%
Considera:onswhencurngstudentservicesFactor Most
importantConsidera7on
ImportantConsidera7on
Considera7on NotaConsidera7on
Nolongernecessary/studentsnolongerneedit
24%
33%
24%
17%
Studentpar7cipa7onwaslow
31% 40% 17% 7%
Staffreduc7ons/changes
14% 24% 36% 24%
Implementedsimilarnewserviceofhigherquality
14%
43%
14%
26%
Implementedsimilarnewservicewithmoreefficiencies
21%
38%
12%
26%
Savemoney/cutcosts 17% 19% 38% 24%
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Considera:onswhenaddingemployerservicesFactor Most
importantConsidera7on
ImportantConsidera7on
Considera7on NotaConsidera7on
Createopportuni7esforstudents
53%
41%
6%
0%
Employerrequestsforservices
19% 47% 25% 9%
Staffincreases/changes 3% 28% 34% 34% Similartopriorservicebuthigherquality
3%
50%
22%
25%
Student/alumniinterestinservices
16% 52% 16% 16%
Desiretobeinnova7veinfield
19% 40% 22% 19%
Raisemoney/increaserevenue
9% 16% 25% 50%
Considera:onswhencurngemployerservicesFactor Most
importantConsidera7on
ImportantConsidera7on
Considera7on NotaConsidera7on
Studentinterestdeclined 18% 43% 25% 14% Employerpar7cipa7on 21% 25% 43% 11% Staffreduc7ons/changes
21% 25% 29% 25%
Implementedsimilarnewserviceofhigherquality
21%
21%
14%
43%
Implementedsimilarnewservicewithmoreefficiencies
36%
7%
14%
43%
Savemoney/cutcosts 25% 14% 32% 29%
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Rela:onshipbetweennumberofservicesandnumberofstaff
Changestocareercentrebudgetsoverlast3years
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Whichmetricsshowedrela:onshiptocareercentreresourceschanges?
• Numberofstudentmetricscollected• Numberofemployermetricscollected• Stakeholderinterestinmetrics• Careercentrehasstrategicplan• Careercentredidinternal/externalassessment• Careercentredidneedsassessmentwithstudents• Careercentrecollectspost-graduateemploymentmetrics• Careercentremeasureslearningoutcomes• Careercentrecollectssa:sfac:onsurveys• Careercentreprovidesdataforna:onal/interna:onalrankings
Par:cipa:oninna:onalrankings
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Importanceofconsideringstaffreduc:onswhenelimina:ngservices
Importanceofcrea:ngnewopportuni:esforstudentsonemployerservicecrea:onbystrategicplanstatus
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Statusofcareercentrestrategicplan
Importanceofservicenecessitywhencurngstudentservicesrelatedtostrategicplanstatus
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Importanceofbeinginnova:veinthecrea:onofemployerservicesbycareercentrestrategicplanstatus
Statusofinternal/externalassessment
Hadassessment-required,21%
Hadassessment-notrequired,22%Noassessment,41%
Idon'tknow,16%
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Importanceofstudentpar:cipa:onwhencurngstudentservicesbyinternal/externalcareercentre
assessment
Mandatechanges
• Increasingexperien:allearningopportuni:es/WIL
• Servicesexpansiontoserveuniquestudentpopula:ons
• Increasingcollabora:onswithacademicunits
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Overallcareerservicestrends,hottopicsandan:cipatedchanges
Overallcareerservicetrends
• WhatchangeshavecareercentresinCanadaexperiencedinthelast5years?
• Whatcareerservicesissuesareyoureadingaboutortalkingaboutwithyourcolleagues?
• Doyouforeseeanychangestoyourcareercentremandateinthenextfewyears?
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Changesoverlast5years• Useoftechnology• Changestostudentpopula:on/demand• Increasedexpecta:onsfromins:tu:onalleaders,provincialgovernments,studentsandparents
• Budget/resourceconstraints• Philosophicalchangesincareercentreorienta:on• Changestoemployerexpecta:ons/recrui:ngpaXerns• Experien:allearning/Workintegratedlearning• Emergingcareersandemploymenttypes
Currentissues• Reachingandservicingdifferentstudentpopula:ons• Internalissuessuchasserviceimprovement,staffdevelopment,
accountability• Studentpar:cipa:on/awareness• Labourmarket• Useoftechnology• Studentcharacteris:cs• Budget/resourceconstraints• Workintegratedlearning• Emergingcareersandemploymenttypesandemployerexpecta:ons• Integra:ngcareerandacademics• Philosophicalchangesincareercentreorienta:on• Mentalhealthissues
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Mandatechanges
• Increasingexperien:allearningopportuni:es/WIL
• Servicesexpansiontoserveuniquestudentpopula:ons
• Increasingcollabora:onswithacademicunits
Discussionques7ons:
• Giventhepropensityofcareercentrestokeepaddingtothescope,howwillyourcareercentreadapttothefuture?
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References• Hoskins,M.(1995).Construc:vistApproachesForCareerCounselors.ERICDigest.Retrievedfrom
hXp://www.counseling.org/resources/library/ERICDigests/95-062.pdf• Krumboltz,J.D.(2009).TheHappenstanceLearningTheory,JournalofCareerAssessment.
(December2008).hXp://doi.org/10.1177/1069072708328861• Lent,R.W.&Brown,S.D.(2013).UnderstandingandFacilita:ngCareerDevelopmentinthe21st
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