NSAA Message Stick – April 2015 – www.nationalspeakers.com.au

National Speakers AssociationMessage Stick

And the winner is... Your speaking business

I hope that those of you whoattended Convention had a f-a-n-t-a-s-t-i-c time.

We welcome your feedback onhow we can make next year’sevent on the Gold Coast (April 8-11, 2016) even better. We alsowelcome your volunteering tohelp organise next year’sConvention.

There was much to enjoy atConvention and so many great

speakers. It was also my great pleasure to host keynote speakerand US National Speakers Association President Shep Hyken andGSF President Lenora Billings-Harris.

In this edition of Message Stick you can read what others thoughtof Convention. A non-speaking related message that I took awayfrom Convention was from retiring Head of Army Lt Gen DavidMorrison AO. He pointed out that the larrikin Aussie soldier, whohas disregard for authority and pommies, is not the only ANZACstory. He said the untold story is of the indigenous soldiers andwomen who served and died too. Lest we forget!

At the AGM we also welcomed in a newPresident. Congratulations to MichaelMcQueen. I am very pleased to see thisgenerational change at the top of ourassociation. I dedicated my term toputting in place the governanceframework and other system changes tohelp the next generation take theAssociation to a new level. Michael willtake up his post in August.

At Convention we had a Dutch Auction to give people theopportunity to bid for a valuable one on one session with some ofour most experienced CSPs. The good news is that we are havinganother. Read the details on p5. This provides NSAA with muchneeded funds to run the Association. Thanks to those whovolunteer and bid.

Winston Marsh, President

Welcome to new members

Marie AmaroJessa Boanas-DewesMartin BrookerSamantha BuckinghamViolet DhuStewart FlemingBrant GarveyMargaret HiattAnthony HortonKim TaylorTracey McGrathSanford McMurrayDorina MorelliDorota Trupp

MEMBER CHALLENGEIf we all found one more memberwe’d double our numbers and havean even stronger NSAA better ableto help you and other speakers.

Follow us on Facebook

HOORAY...

We’ve gone past 1,500 likes...

In this issue

Convention 2015 Wrap up#NSAA2015

Chapter Events

Tips for your speaking business.

Be your own publicist

Speaker Net News

Market barometer

P a g e | 1

Tips for dealing with bureaus.

NSAA Message Stick – April 2015 – www.nationalspeakers.com.au P a g e | 2

View and purchase the photos from Convention here

Share your own photos and comments on ourFacebook page and other social media.

#NSAA2015

What you said...Phil Preston, NSW/ACT Chapter PresidentTo hear from experts, mix with the best in thebusiness and meet with peers from other chaptersmakes Convention the highlight of the speakingcalendar for me.

Favourite session? Can't go past Stoolies!Best tip? Review my marketing structure (thanks to Tony Eades).

Cyriel Kortleven: International speaker

Thanks a lot for organising a great NSAAconvention. It was fantastic! It was anabsolute pleasure to come to Australiaand be part of the event.Best session? I really enjoyed Trav Bell

and Michael McQueen. I got some really

good tips in Friday’s CSP session. Best tip?

Ron Lee: What's your wrestling name?

Thoughts on social media

Danielle Storey. Tip of gold. Set anexpectation and exceed it. Make it amoment of Magic #customerservice@hyken … AND "What is your gap topodium?" #matthewfavier

Warwick Merry CSP CSP Sessiondiscovering the talent in the room.@timlonghurst is a fabulous innovationand friendly fun futurist. Hearing goldfrom @LeanneChristie2 "If you targeteveryone you get no one".

Tim Longhurst "Look your fee. Yourwebsite needs to look as expensive as youare! Ask yourself 'Does my fee look big inthis?!'" @LeanneChristie2

Shep Hyken "70-90% of the buyer'sjourney is completed before engaging avendor." @tonyeades

Suzanne Waldron @DrRichAllen you areincredible-speaking-using our brains-managing audience expectations.

Jill Kean Hutchison @TarranDeane"leaning in" during her powerful sessionsharing strategies.

Kate Burr Strategy, courage, teamworkand respect...key principles of the Army,and great principles for life too!

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NSAA Facebook tips to boost your business

The member area of the website has greatresources to help your speaking businessgrow. The NSAA Facebook page hasfantastic, daily bits of information too.Visit the page to find out more, commentand share your own tips.

Be Your Own Publicist

CEO and founder at Author Marketing Experts, Inc. PennySansevieri says people ask her “Why do I need a publicist?” Heranswer, “Because there are too many stories, too many angles,and too many opportunities you might miss by not knowing therules of the game.” Here are her 8 rules that you can apply to yourown marketing.

1. Think like a journalist.2. Know the rules. Get a reporter angry and you’ll see why.

3. Read outside of your market.4. Media alerts. Try an alert system to see who’s getting quoted,

and which media is covering your industry.5. Understand the importance of local media.6. Media leads.7. Realise the importance of a subject line.8. It’s all about relationships.

This full article is in NSA Speaker Magazine.

8 tips for dealing with bureaus

We loved this article by Jeff Davidson in SpeakerNet News ongetting the most from bureaus.

1. Be requested by their clients.2. Have tremendous video footage.3. Send them a client.4. Have tremendous word-of-mouth.5. Be in the news.6. Have a monopoly on a topic.7. Be recommended by their friends.8. Get them to like you.

NOTE: MEMBER RESOURCE! We’ve placed the full article onthe member area of the NSAA website.

National Speakers Association Australia |LinkedInAre you connected on our national LinkedIn Pages? There's a buzzhappening there and we're excited. If you'd like to build on postConvention conversations head on over to

(1) LinkedIn Open Group ~ approval required.(2) LinkedIn Current Financial Members of NSAA Only ~ approvalrequired.

Resources for yourbusiness

The US-based SpeakerNet News isdesigned to provide speakers with usefulinformation and a forum for getting yourquestions answered. It is not a placewhere speakers promote themselves ortheir products, though there is a low-keysection at the end of each issue wherepeople can pay for a brief ad if they havesomething to sell or to announce.

Subscriber bonus!

When you subscribe to SpeakerNet News,you will receive a copy of our specialreport “51 Best Marketing Tips fromspeakers, trainers, and consultantsaround the world,” submitted by

SpeakerNet News readers. Click here to

subscribe.

Market BarometerFrom economic fluctuations, to newtechnology, and changing demographics,the NSA Market Barometer looks at howprofessional speakers are managing theirbusinesses, how hiring decisions arebeing made, and how changes in theworld will affect the speaking professionin the future. Get the latest statistics onbooking window predictions, businessvolume, speaking fees and more.Download the PDF

Ed’s note. Even though this is a USpublication it still has some handyinsights.

Global Speakers Federation

GSF Flyer - You Are Part Of SomethingBig. GSF has produced this updatedflyer on the benefits of being part of aglobal network.

Speakers’ Business Insurance

Parmia Insuranceis now Arthur J.Gallagher.

We thank them for their support for 2015Convention. Visit their website for costeffective, tailored speaker insurance foryour business.

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Read all about it! NSAA in the News

Did you read the article in the SMH & The Age promotingspeaking as a career ahead of our Convention? The storyfeatured interviews with NSAA president Winston Marsh CSP &NSAA member Donna Hanson CSP.

EventsCheck here for all NSAA events.

PSASA ConventionApril 17-19 Break Out 2015, Cape Town, South AfricaProfessional Speakers Association of Southern AfricaMore information and bookings here

NSA USA ConventionJuly 18-21Influence 2015, Washington DCNSAA members get USA member rego rates. Choose the nonmember option but use the special promo code GSF2015

Book here

Webinar: Technology Tools, Tips and Traps forthose who Speak, Coach, Facilitate & TrainApril 24 from 9-10amIn this webinar you will hear from Terry Brock, co-author of thebook Klout Matters to answer YOUR questions abouttechnology. Only $19 for members – that’s value for money

professional development. REGISTER HERE

Chapter Events Book here

QLD and NTApril 21, 6pm (Venues advised April 16)Didn't make it to #NSAA2015Convention? Four members arepresenting summaries of theirpresentations just for you! A mixedvirtual and face to face social hub inthree locations: Sunshine Coast;Brisbane; and Gold Coast.

NSW and ACTApril 16, 5.30pmGrace Hotel, SydneyTwo sessions with masterful storyteller,gifted speaker and powerful businessfacilitator Clinton SwaineSession 1: How to Create a MillionDollar Speech.Session 2: Sensational Storytelling.

NSW Past President's DinnerApril 30, 6pmGrace Hotel, Sydney

WAApril 13, 6pmCrown Entertainment Complex,Botanical Rooms, Perth1: Top 8 Online Marketing Trends thatwill dominate 2015 with Ed Keay-Smith2: How to get the Cash Flowing in YourBusiness & Put More of it in YourPocket with Tracey Loubser.

VIC/SA/TASApril 20, 5:30– 9pmBayview on the Park, Richmond,Melbourne.See things differently with 2014National President of PSA UK andIreland Eilidh (that’s Ay-lee) Milnes. Inthis talk, especially created for theMelbourne Chapter, Eilidh will deliver asection of her keynote “Seeing thingsDifferently”, then deconstruct herpresentation.

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Your Exclusive One-On-One Hour with from this Fabulous Line Up!

Here are the CSPs who have kindly donated their time and talents for this auction.

Ian Berry CSP partners with passionate people to do today what others will only be thinking abouttomorrow.

Todd Hutchison CSP Speaking on the topics of business strategy, strategic execution (project management)

and team synergy, Todd is an empowering speaker and a nationally-accredited trainer.

Ron Lee CSP A global authority on personal power using Eastern/Western philosophies, practical

metaphysics and martial arts.

Yvonne Collier CSP People skills expert: helping people get along with each other better.

Helen Macdonald CSP Australia’s Corporate Optimist, maximising opportunities and optimising performance

for individuals and organisations.

Donna Hanson CSP The Technology Strategist – Delivering results through strategic use of technology.

Kevin Ryan CSP Creator of the ‘Tilt’ selling method and Humour Intelligence.

Karen Schmidt CSP Growing frontline managers into frontline leaders.

Winston Marsh CSP Marketing expert who has helped many, many speakers generate an endless supply of

speaking prospects.

Warwick Merry CSP An accomplished business person, exhibitor, performer, host and facilitator. His clients

call him “Australia’s best MC”.