National Network of Libraries of Medicine MidContinental Region Getting Started with Information...

National Network of Libraries of Medicine

MidContinental Region

Getting Started with Information Outreach in Minority Communities

Siobhan Champ-BlackwellNational Network of Libraries of Medicine

[email protected]



Board Member

Center for Human Diversity <http://www.centerforhumandiversity.org/>

Presbyterian Outreach Inc <http://www.presbyterianoutreach.com/>



Who are you?

What country were you born in? What language did you first learn? What languages do you speak now? Tell us one home remedy your family used

when you were growing up



Why are you here?



Learning Objectives

Define cultural competence

Apply principles of cultural competence in outreach programs

Examine ways to learn about local communities

Learn about strategic collaboration

Outline the steps in developing an outreach plan



Let’s get started with cultural competency What is cultural competency and why is it

important? What are the legal and health care

guidelines? How do I find community demographics? Where are you in your cultural

competency?



Cultural Competence

A set of behaviors, attitudes, and policies that come together in a system, agency or among professionals and enable that system, agency or those professionals to work effectively in cross-cultural situations

From: Cross T, Bazron B, Dennis K, and Isaacs M (1989) Towards a Culturally Competent System of Care Volume I.

See the Purnell Model for Cultural Competence http://www.tcns.org/society/PurnellModel2.pdf



Rationale for Cultural Competency

Perception of illness and disease varies by culture

Diverse belief systems exist related to health, mental health, healing, wellness

Individual preferences affect approaches to health care

Individuals must overcome personal experiences of bias



Linguistic Competence

The capacity of an organization and its personnel to communicate effectively, and convey information in a manner that is easily understood by diverse audiences including persons of limited English proficiency, those who have low literacy skills or are not literate, and individuals with disabilities.

From: The National Center for Cultural Competence, Georgetown University Center for Child and Human Development



Title VI of the Civil Rights Act- 1964 No person in the United States shall, on

the ground of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance. <http://www.usdoj.gov/crt/cor/coord/titlevistat.htm>



The Joint Commission

Hospitals Language and Culture: A Snapshot of the Nation http://www.jointcommission.org/PatientSafety/HLC/

The delivery of health care services in a manner that is respectful and appropriate to an individual’s language and culture is more than simply a patient’s right, but is, in fact, a key factor in the safety and quality of patient care (Schyve, 2002).



JCAHO Chapter Six

Community Engagement

Outreach activities that may increase diverse populations’ use of hospital services through education and tailoring of services to meet specific population needs is another important element.



Finding Demographic Information

American Fact Finder http://factfinder.census.gov/ US Census Bureau Minority Links

http://www.census.gov/pubinfo/www/hotlinks.html Census Bureau State Data Centers

http://www.census.gov/sdc/www/ The Modern Language Association Language Map

http://www.mla.org/resources/census_main ZipSkinny http://www.zipskinny.com/



Barnga!



What is Outreach?

“In community-based health information outreach, organizations work together to improve peoples’ abilities to find and use health information.”

Getting Started With Community-Based Outreach http://nnlm.gov/evaluation/guides.html#A2



The Four R’s:All You Really Need to Know

Relationships Respect Relevance Repetition



Learning About the Community

Build the demographic picture What local agencies and resources are in

your community? What gaps are there in health status? Is there a role for health information?



Learn More

Where do people congregate? Where are the social activities? Where are the educational activities? Where do people shop and take care of

business? Where to people get their information?



Finding Partners Within the Community Network Be consistent Demonstrate your commitment

Work with or join, already existing organizations

Attend health fairs, conferences and other events in your community

Don’t forget your public library!



Selecting Partners

Seek intermediaries Community leaders Early adopters Trusted community members

Work with people of like passion



Working Together



Methods for Strategic Collaboration Café to Go Appreciative Inquiry Open Space Technology

http://www.triunemilagro.com/methods_for_strategic_collaboration



Identifying Health Information Needs

With your partners: Listen Abandon preconceived ideas Think about language, ethnicities, country of

origin Consider other needs – transportation, childcare,

medical care Identify potential barriers Café to Go!



Café to Go!



Assess Community Assets Level of connectivity Training centers/locations Libraries Educational institutions

This can be considered part of community environmental scan



Assess Group Assets

What does the combined partnership bring to the table

Appreciative Inquiry!



Team Charters

The American Health Association Team Charter

North Carolina Department of Transportation



Make a Plan!

Understand your level of cultural competence

Begin networking in diverse communities Assess community needs Find like minded community partners Identify needs to collaborate on Assess the groups joint assets Put it all together!



What Kinds of Activities Might You Do?



Outreach can take you places you never expected to go!



More Information

Find your local NN/LM http://nnlm.gov 800-338-7657

NN/LM Outreach Evaluation Resource Center http://nnlm.gov/evaluation

CE courses Workshops through the NN/LM National Online Training Center and Clearinghouse MLANET CORE – Center of Research and Education

Funded by the National Library of Medicine under a Contract No. NO1-LM-6-3504 with the University of Utah Spencer S. Eccles Health Sciences Library



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National Network of Libraries of Medicine MidContinental Region Getting Started with Information...

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