National mediamix infographic2014
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©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244 NATIONAL BRAND IMPRESSIONS THE #1 NAME IN REAL ESTATE Source: MMR Strategy Group study of unaided awareness. An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad. TELEVISION 1.03 BILLION IMPRESSIONS (PROJECTED 2014) Major broadcast and cable networks Source: Projected 2014 National TV impressions based on National TV buy NATIONAL TV EXPOSURE Percentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys. Source: Nielsen Monitor-Plus, full-year 2013 TRADE MEDIA PARTNERS 882 THOUSAND CIRCULATION (PROJECTED 2014) Inman, Real Trends and RISMedia Source: Projected circulation in 2014 provided by the individual publication media kits EARNED MEDIA Executives on TV, Monthly National Housing Reports and Press Releases RE/MAX SOCIAL RE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram Source: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014 67,112 FANS 4 MILLION VIEWS 40,270 FOLLOWERS 52,967 FOLLOWERS 2,720 FOLLOWERS 9,896 FOLLOWERS ON THE MOVE: THE RE/MAX BLOG 5 MILLION UNIQUE VISITORS With posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers. Source: Adobe Site Catalyst 8/1/2013-6/4/2014 RE/MAX 83.2% Coldwell Banker 10.6% Century 21 6.2% REMAX.COM 291 MILLION VIEWS Source: Adobe Omniture 1/31/2014-7/29/2014 SINCE 1992, MORE THAN $130 MILLION DONATED RE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities. PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38 One World. One RE/MAX. THE RE/MAX MAGAZINE SPRING 2014 REMAX.COM/ABOVE ALL EYES ON RE/MAX 2014 NATIONAL AD CAMPAIGN DEBUTS ONLINE SEARCH 495 MILLION IMPRESSIONS The RE/MAX SEM program optimizes exposure of remax.com in online search results. Source: Google/Bing 3/1/2013-8/31/2013 ABOVE MAGAZINE 90 THOUSAND READERS Delivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world. Source: RE/MAX Membership Data NATIONAL AD CAMPAIGN In 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home. A PLACE FOR THIS GUY THAT IS JUST THE RIGHT SIZE. There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you. remax.com MORE BRAND POWER Television Print Out of home Social media
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The Power of RE/MAX
Transcript of National mediamix infographic2014
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244
NATIONAL BRAND IMPRESSIONSTHE #1 NAME IN REAL ESTATE
Source: MMR Strategy Group study of unaided awareness.
An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
TELEVISION1.03 BILLION IMPRESSIONS(PROJECTED 2014)Major broadcast and cable networksSource: Projected 2014 National TV impressions based on National TV buy
NATIONAL TV EXPOSUREPercentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.Source: Nielsen Monitor-Plus, full-year 2013
TRADE MEDIA PARTNERS
882 THOUSAND CIRCULATION(PROJECTED 2014)Inman, Real Trends and RISMediaSource: Projected circulation in 2014 provided by the individual publication media kits
EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases
RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and InstagramSource: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014
67,112 FANS
4 MILLION VIEWS
40,270 FOLLOWERS
52,967 FOLLOWERS
2,720 FOLLOWERS
9,896 FOLLOWERS
ON THE MOVE: THE RE/MAX BLOG
5 MILLION UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers.Source: Adobe Site Catalyst 8/1/2013-6/4/2014
RE/MAX 83.2%
Coldwell Banker 10.6%
Century 21 6.2%
REMAX.COM
291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014
SINCE 1992, MORE THAN $130 MILLION DONATEDRE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.
PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38
GLOBAL EXCELLENCE
Stories from three standout
RegionsPAGE 21
One World. One RE/MAX.
T H E R E / M A X M A G A Z I N ESPRING 2014 REMAX.COM/ABOVE
ALL EYES ON RE/MAX
2014 NATIONAL AD CAMPAIGN DEBUTS
PAGE 6
C1 REMAX spring 2014_FINAL.indd 1 4/9/14 11:01 AM
ONLINE SEARCH
495 MILLION IMPRESSIONSThe RE/MAX SEM program optimizes exposure of remax.com in online search results.Source: Google/Bing 3/1/2013-8/31/2013
ABOVE MAGAZINE
90 THOUSAND READERSDelivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world.Source: RE/MAX Membership Data
NATIONAL AD CAMPAIGNIn 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home.
A PLACE FOR THIS GUYTHAT IS JUST THE RIGHT SIZE.There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you.
remax.com
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355
MORE BRAND POWER
Television Print Out of home Social media
