National Media Kit 2015

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    WeeGetBoo.Written with affluent travelers

    in mind, Where GuestBookis an annual,

    museum-quality coffee-table book that delights

    readers with a savvy, insiders view and a

    modern, eye-catching look, and is distributed

    exclusively in-room at more than 1,850 high-

    end hotels. Featuring stunning photography,

    insightful essays, exclusive celebrity interviews

    and neighborhood profiles, Where GuestBook

    introduces visitors to the essence of the city.

    While the look is timeless, its also timely: The

    books cutting-edge Dynamic Offersprogram

    enables advertisers to update their message

    24/7 on Wheretraveler.com.

    *Source: 2008 Where GuestBookReadership Study, MMR (Monroe

    Mendelsohn Research), Custom Media Research

    Te tavele. Te otel get. In tei otel oom.At te oniege. Ot on te town. WeeGetBoogie tem togot tei tay an

    along te way. We bing te igt. Te on. Tetate. Te lte. Te op. Te neigbooo.

    Te at. Te fn. Te ity. Wee GetBoo.

    In Evey Eition

    FIrsT LOOk

    A brief, visual overview of the city

    and its top attractions. From must-see

    landmarks to hidden local treasures,

    this eclectic lineup showcases the areas

    unique character.

    FEATurEs

    Gorgeous photography, thoughtful

    articles, insightful essays and celebrity

    interviews encapsulate the essence of thecity, engaging readers who know it well

    and those who are experiencing it for the

    first time.

    NEIGhBOrhOOds

    Covering the quintessential and the

    colorful, these pages provide an overview

    of the citys principal neighborhoods.

    LIsTINGs

    A well-edited roundup of the citys best

    shopping, dining, entertainment, tours,

    museums, attractions and more. Timely

    sidebars and a comprehensive collection

    of listings give readers the practical

    information they need to make the most

    of their time in the city.

    Pblie ine 1937,

    Wee GetBoo

    i itibte exlively

    in-oom at a elet

    olletion of paleotel. Available in 34

    itie togot te u.s.,

    an in hong kong. Wee

    GetBoo a an annal

    otel oom ilation of

    482,000 an an annal

    eaeip of 56.7 million.*

    WASHINGTON D.C.

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    2015 WhErE GuEsTBOOkDemographic Prole

    reae demogapi

    Gene

    Male 49.9%

    Female 50.1%

    Aveage Age 49.6Maital stat

    Married 77.5%

    Unmarried* 22.5%

    *single, partnered, separated, widowed, divorced

    Afflene MMr Inex

    Average Household Income $238,000 151

    Average Household Net Worth $1,441,000 N/A

    Average Savings & Investment Portfolio $956,000 N/A

    Eation an Employment MMr Inex

    Graduated College+ 75.5% 135

    Post-Graduate Study/Degree 46.7% 221

    Professional/Managerial Employment 67.1% 123

    reae Engagement 98.7% of readers obtain the book in-room

    Readers spend an average of 42 minutes, in total,

    enjoying Wee GetBoo. More than half of Where GuestBook readers

    are repeat readers.

    Readers refer to the book 3.1 times during their trip.

    Readers take action as a direct result of reading

    Where GuestBook.

    *Source: 2008 Where GuestBook Readership Study,

    MMR (Monroe Mendelsohn Research), Custom Media Research

    SAN FRANCISCO

    THE BAY AREA + WINE COUNTRY

    wheretraveler.com

    SF -GB_40800_c ov r_4LP. indd / / 4 : 5: 0P

    Restingon66 acresnearWhiteRockLake,theDallasArboretum

    isa serene,peacefulescapeintheheart ofthecity.It isa stapleofDallascultureandfeaturesgorgeousseasonalandyear-round

    blooms and foliage,bubbling fountains,rotating exhibits and

    dazzlinglandscapes. Morethan 900,000flower enthusiastsyearly

    wanderthelush gardensandpartake inseasonalevents, festivalsand

    concerts.Therearemorethanadozendifferentgardensinwhichto

    purposefullygetlost, andeach onecarries itsown distinctflavor.

    Dallas Arboretum,8525 Garland Rd.,214.515.6500,

    www.dallasarboretum.org

    DALGB_ 40500_FirstLook.indd 0 5/8/ 4 : 5: 4 P DALGB_40500_FirstLook.indd 5/8/4 :5: 6P

    ORLANDO

    ORLGB_40800_Cover.indd /30/4 :56:58P

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    Wee. hee an now.Where magazine is a

    portable, monthly guidebook-style magazine

    that readers take with them when they explore

    the city. With upbeat covers, extensive maps

    and information-rich content about where to

    go and what to see detailed on every cover.

    Where magazine is the must-have visitor guide

    for both travelers and hotel concierges. Editedand published locally for each market, Where

    magazines useful articles, timely sidebars

    and comprehensive listings provide the most

    complete guide to the citys top restaurants,

    shops, shows, attractions, exhibits and tours.

    In the U.S., Where magazine has a monthly

    audience of 6.6 million visitorsthats more than

    80 million readers every year.

    Source: 2008 Where Magazine Reader Profile Study, MRI Market Solutions

    Te viito expeiene: Tey op. Tey ine.Tey play. Tey pen. An tey o it ove an ove

    again. Weemagaine eae tem evey ay.In tei otel oom. On te teet. In te ity.

    Weenow wee tavele want to go.

    FALLSTYLE

    THE

    FASHION

    ISSUE

    MONIQUELHUILLIERTalks Fashion

    and Travel

    FIND THE BESTOF THE CITYwheretraveler.com

    CHIC AND

    CLASSIC PIECES

    THE NEW

    TIFFANY T

    LIQUID

    ART HOUSE

    B S W _ 4 0 0 0 _ C . i nd d 8 / 5/ 4 4 : 0 : 03 P

    IN EVErY IssuE

    hOT dATEsFrom Broadway showsto buzzing local festivals, our experteditors deliver the scoop on themonths most exciting events.

    WhErE NOWTop local breweries. Hipneighborhood roundups. Interviewswith rising star chefs. This colorfulfront-of-book section gives you thelatest and greatest info on whats hotand happening around the city.

    ThE WhErE GuIdEPacked withinformative listings and speciallyselected spotlights of restaurants,boutiques, museums and tours,the Guide is the heart of Wheremagazineand a must-read for

    visitors looking for ideas on where toeat, drink, shop and play.

    MAPsAccurate, up-to-date andvisually appealing, our maps providethe most direct, user-friendly routeto top sights, shops, restaurants andentertainment options all over the city.

    MY cITYThe city as seen through theeyes of a local personality and a lookat that persons perfect day.

    Pblie ine 1936,Wee magaine i

    itibte at leaingotel, available in-oom,at te oniege an font

    e, an at viitovene togot

    te ity. Available in 45itie togot te wol25 in te u.s. an 20 in

    canaa, Eope an AiaWee magaine a a

    ilation of 1.9 millionevey mont, totaling 23.1

    million pe yea.

    FashioniconMoniqueLhuillier

    isinspiredbyhersurroundingswherevershe

    goes,whichaddsextracharmanddepthtoher

    dramaticdesigns.WesatdownwithLhuillierat

    thedebutofherfall2014collection;readonto

    discoverwhatpiecessheconsiderskeyforthe

    season,hertipsonpackinglightandwhatshe

    doestoquicklyfeelathomeinanewdestination.

    Jennifer McKee

    wherenow

    WHERE FASHI ON MONTH

    The Sophisticated

    Traveler

    Ontheroad andontherunwaywith

    MONIQUELHUILLIER

    FIND MORE STYLEATWHERETRAVELER.COM

    Dianevon

    Furstenberg

    73NewburySt.,

    617.247.7300,

    www.dvf.com

    Flock

    274ShawmutAve.,

    617.391.0222,

    www.flock

    boston.com

    Holiday

    53CharlesSt.,

    617.973.9730,

    www.holiday

    boutique.net

    NeimanMarcus

    5CopleyPlace,

    617.536.3660,

    www.neiman

    marcus.com

    StuartWeitzman

    CopleyPlace,100

    HuntingtonAve.,

    617.266.8699,www.

    stuartweitzman.com

    Twilight

    12FleetSt.,

    617.523.8008,

    www.twilight

    boutique.com

    S T Y L E L O C A T O R FALL FASHION FOR WOMEN IN BOSTON

    Where do you findthe inspira-

    tionforyourdesigns?

    Idrawinspirationfromalotof dif-

    ferentplaces.Myfav oritethingto

    doistravel,andwhen Igoonthese

    differenttrips,Ijustget soinspired,

    whetheritsabeautifular tpiece

    Imlookingat,people-watchingon

    thestreetora beautifulfabricthatI

    see.Theideasjuststa rt,andithap-

    pens.Soitsusuallyfromtrave ling,

    butalsojustliving.Imdrawnto

    beautifulthings.

    Whatwas the inspirationbehindthe fall2014collection?

    Itwasthemysterioussideof Mo-

    nique.Theseasonisvery dramatic,

    ithasalotofdar kershadesmid-

    night,blackandmetallics.Itsalso

    sleeker.Itriedto keepthecollec-

    tiondarkandmysterious,butI also

    addedsomepopsofcolorinthe

    fuchsiaandthelushpink.Infall,I

    liketohavethecollectionbe alittle

    moredramaticthanromantic.Ife el

    thatwomenneedthat darkerside.

    Alotofpeople knowyou for

    bridal. Are you expandingthe

    ready-to-wearcollection?

    Istartedmycompany17ye arsago.

    Thefirstsevenye ars,Iwasonlydo-

    ingweddinggowns.Thosewere

    ag r eat s t ar t fo r m e,b u t t hen I

    wantedtodresswomenthrough-

    outtheirlivesrather thanjuston

    thatspecialday,whichishow the

    ready-to-wearstarted. Now,Iwant

    todressherearlier intheday,so

    youseemoreseparate sandwhat

    Icallhighdaylooksin thecollec-

    tion.Itthengoesintoe veningand

    galagownsatnight.Another new

    thingformeisshoes;thisis my

    secondseasondoingshoes.

    Whatpieces ortrends do you

    think are keyforfall?

    Ithinkagreat laceshoebootieisa

    mustinthewardrobe.I alsothinka

    greatcocktaildresswitha greatfit

    andabitofshimmeris keyforthe

    wardrobe.Thefinalcomponentofmycollectionisthestate ment

    gownsIloveseeingwomenput

    inthateffortand transformforthat

    oneeveningandmakeit memo-

    rable,lettingthefantasy backin.

    Whatis the mostimportant

    piece orpieces to yourown

    personalstyle?

    Agreat-fittingcocktaildressis a

    signatureofmine.Ifeel likeits

    soversatile,ittakes youtoso

    manydifferentplaces.Itr avela

    lotandknowthesepieces servea

    greatpurpose.

    Howoftendo you travel?

    Twiceamonth.

    Whatare yourbesttraveltips?

    Toover-packisjusta drag.Ialways

    sayplanyourwardrobet wodays

    beforeyouleaveand styleitout

    withtheshoes,thebe lts,etc.,so

    thatwayyoureve rywell-edited

    anditdoesnttake upalotof

    space.Ifyoureorganized, itmakes

    travelingabreeze.

    Whatis the firstthingyou do

    whenyou arrive atyournew

    destination?

    Iliketounpackand geteverything

    hung,andthenItake awalkand

    seemysurroundingstheneigh-

    borhood,checkoutwhatsort of

    thingsthereareto dointhehotel.

    Iliketodiscoverimmediately.

    Howdo you make a hotelroom

    feelmore like home?

    Ibringmymusicwithme;that

    makesmefeelat home.Ialsobring

    afragrancewithme, whetheritbe

    acandleorana irspray,soitsmells

    likemeandmyenvironment. Ifits

    alongstay,Iorder freshflowers

    whichautomaticallymakesitfeel

    morecozy.

    Whatare you listeningto

    rightnow?

    Ilistentoalotof Pharrell.Ialsolis-

    tentoColdplay.Iliketo dance,so

    Ihavealotof dancemixesIlove

    DavidGuetta,JustinTimberlake.

    Whenyou travel, do you like the

    aisle orwindowseat?

    IfItravelwithsomebody, like

    myhusband,Ilikethewindow

    seat;butifItr avelalone,Ilikethe

    aisle.Iliketobe independent

    andnotcrossoveranybody and

    botheranybody.

    Whats yourfavorite

    vacationspot?

    Toomanytomention!ButI

    havesomefavorites.Ilove going

    toVeniceandeatingthe

    deliciousfooditssobeautiful.

    IalsolovegoingtoCapria nd

    stayingatJ.K.Placehotel;it feels

    likeyourownprivatebea ch

    house.Wealsolovegoingto

    Aspen,Colo.,whichisonlya

    two-hourflightfromLosAnge-

    leswereavery bigoutdoors

    family,soweskialot inthe

    winter;inthesummerwe liketo

    bikeandhike.ButI couldgo

    on.IalsoloveParis.

    Whats one thingyou cantbe

    withoutwhenyou travel?

    MyiPhone,becauseIcan take

    pictureswithit.Imalways

    connectedifsomebodyneeds

    me,Imveryacce ssible.Ihave

    mymusic,mypicturesandit

    justkeepsmeontrack .

    The fall collectionfrom Monique

    Lhuillier is moremysterious than

    romantic andfeatures dramaticpairings of black

    with pops offuchsia and pink.

    www.wheretraveler.com

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    2015 WhErEMAGAzINE

    Demographic Prole

    PHOTOC

    REDITGOESHERE

    10 WHERE CITY NAMEI MONTH YEAR

    wherenowThe savvy travelers guide to top attractions, dining and more

    Cant-Miss AttractionsThisyear,alleyes willbeon thegrandentrance

    tothegarden, inspiredbythe paintingsand

    mobilesofAlexanderSandyCalder. Three

    oversizedframesencompasswhimsicaltopiaries,

    sculptedtreesand suspendedelementsmade

    offreshand driedflowers,grasses,stone, glass

    andfabric.Abovethe colorfuldisplay,visitors

    canwatchBANDALOOP,thehigh-energyverti-

    caldanceteam.Over 1,000butterfliesalsotake

    flightatTheButterfly Experience.Learnabout

    rare,exoticspeciesof butterfliesandwhat type

    ofgardensattract thematthisticketed exhibi-

    tion.Formoreinformationand afullcalendarof

    events,visittheflowershow.com

    OUT+ABOUT

    Art In BloomThePHSPhiladelphiaFlowerShow,

    thenation'slargestandoldest

    indoorflowershow,returnstothe

    PennsylvaniaConventionCenter

    March1-9.Thisyearstheme,

    ARTiculture,isa fusionofart

    andhorticulture.FromVanGoghs

    sunflowerstoMonetswaterlilies,

    naturesbeautyhasinspiredsome

    oftheworldsbest masterpieces.

    Now,floralandgardendesigners

    takeinspirationfromartto trans-

    formtheconventioncenterintoa

    livingcanvas.

    HI _ 0 00_ hereNo .indd 0 / / 6: 0:

    reae demogapi

    Gene

    Male 40.7%

    Female 59.3%

    Aveage Age 49.3

    Maital statMarried 56.2%

    Unmarried* 43.8%

    *single, partnered, separated, widowed, divorced

    Afflene MMr InexAverage Household Income $134,400 200

    Average Household Net Worth $855,000 N/A

    Eation an Employment MMr InexGraduated College+ 72.4% 286Post-Graduate Study/Degree 31.5% 389Professional/Managerial Employment 65.5% 183

    reae Engagement

    77.6% of readers pick up their issue of Wee Magaine

    in the hotel.

    80.8% are repeat readers of Where Magazine.

    Readers spend an average of 44.9 minutes, in total,

    reading Where Magazine.

    Visitors refer to the magazine 4.4 times during their trip.

    Readers share the information with others: each issue

    has 5.6 readers per copy.

    Where Magazine is the primary source of visitor information

    for 71.4% of readers.

    Source: 2008 Where Magazine Reader Profile Study, MRI Market Solutions

    DININGHOTSPOTS

    MENSFASHION

    CONCIERGECHOICE

    WINNERS

    Findthe bestof the citywheretraveler.com

    GIADASGOALThe Food Networksuperstar hopes topave the way forfemale chefs onthe Strip

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    PLUS LOCAL BREWERIES AND MUCH MORE

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    HEADHEADSSubheads upperand lowercasegoes here subhed

    SECONDARYCOVER

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    The Complete Travelers Magazine

    +The regions art scene heats up

    ON EXHIBIT

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    WeeQiGiePacked with up-to-date

    information on where to go and what to do in

    the city, Where QuickGuide is tailor-made for

    travelers on the go. Top restaurants? Got em.

    Signature city attractions? No problem. Youll

    find a well-edited selection of shopping, dining,

    entertainment and sightseeing options, all

    curated by our local editors. Timely editorial

    coverage is complemented by detailed maps

    and neighborhood overviews that help readers

    navigate the city with ease. Trim-off coupons

    from local businesses offer great value for

    travelers who are exploring the city on a budget.

    Wee

    QiGieoffe an oveview ofte ity fo eae wit limite time. Tiany, ompat gie to te ity igligt

    i pae wit infomation, pblie in aonvenient poet ie, an itibte

    at a wie ange of otel, aipot an eyaea binee.

    ARIZONA

    LeRoy NeimanAmerican Fine Art, Inc.

    Art+Culture Dining+Nightlife Shopping+Spas Sports+Recreation August-November2014

    H _1 _ over.indd 1 1 : :

    Feate higligt

    cITY EssENTIALs

    Pocket size and user-friendly, Where

    QuickGuide offers a collection of city essentials

    for travelers on the go. Must-see destinations

    are organized by category and include top

    restaurants, boutiques, attractions and more.

    hELPFuL MAPs

    Detailed maps highlight key neighborhoods

    and major points of interest, helping travelers

    navigate the city with ease.

    TrIM-OFF cOuPONs

    For travelers on a budget, Where QuickGuide

    features valuable coupons for a wide range

    of restaurants, shops, entertainment venues and

    more.

    ANNuAL cIrcuLATION OF 14.8 MILLION

    From Seattle and Las Vegas to Charleston andOrlando, Where QuickGuide is distributed in

    7 U.S. cities and has an annual circulation of

    12.1 million.

    Wee QiGieeitoial fo inlemt-ee attation,montly bet bet,top 10 lit, tom

    itineaie in eletmaet an a gatefol

    map loate on te iniefont ove.

    Pblie in foteenu.s. maet,

    Wee QiGie aan annal ilation

    of 14.8 million.

    QUICK GUIDE

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    2015 WhErEMAPs

    The Concierges Partner

    WeeMapoffer the single best visual

    overview of the city. A must-have for visitors

    on the go and an essential resource for

    hotel concierges. Accurate, up-to-date and

    visually appealing, Where Maps provide

    the most direct, user-friendly route to the

    citys top sights, shops, restaurants and

    entertainment options.

    Where Maps include highly detailed

    cartography showcasing major points of

    interest, listings, color-coded shading and

    complete public transportation information.

    Published in 22 U.S. markets, Where Maps

    have a total annual circulation of 12.8 million.

    uNIQuE TO WhErEMAPs

    The citys most informative visitor map

    22 cities

    Annual circulation of 12.8 million

    Full-Size Rack Maps

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    Te Weeigital pot ae te ompanion tool fo mat tavele.

    Travel inspiration and planning starts with Weetavele.om. From trip ideas, itinerary planning tools and thousands of

    editor-picked points of interest Wheretraveler is the resource for todays travel audience. Combined with our Wherecity guides,

    eNewsletters, mobile app, and much more the Where brand is available to the traveler anytime, anywhere.

    Wheretraveler delivers to a global audience of educated and passionate readers, a place where they can connect and become

    engaged in their love for travel.

    stay connete wit WeeTavele.

    Wol Pemie Name in Tavel Pbliing

    Tte Ban fo Moe Tan 246 Million Tavele

    up-To-date reoe of 50,000-Pl Ting to do in Moe Tan 100 citie Wolwie

    compeenive an cot Effetive Way To Pomote Yo Etabliment to a Bgeoning digital Aiene

    Global an Loal rea Tog Montly an Weely eNewlette