National Media Deck5 - Terraboost Media€¦ · National Media Kit | 2018 Advantage | 7 Compact...

-2018-

WELLNESS BILLBOARDS

www.terraboost.com | (877) 837-7210

National Media Kit | 2018 Table of Contents | 2

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Cover

Contents

About

Terraboost Advantage

Wellness Billboard Styles

Network Summary

Various Demographic

Grocery Network

Airport Network

Mall Network

Drug Store Network

Mother Network

Hispanic Network

Nielson/Arbitron Data

Unit Customization

Accountability

Select Advertising Clients

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National Media Kit | 2018 About | 3

Terraboost operates a place-based media network of over 53,000 billboards

found in more than 15,000 locations across the United states alone. Our

coverage expands over +130 Airports, +700 Community Malls, over 5,000 Drug

Stores, 5,000 Supermarkets, and a growing amount of Convenience Stores and

commonly respected Retail Venues.

Guaranteed EngagementA high-impact advertising vehicle that reaches to over 3.9 Billion consumers per month.

Customer Retention:Our multiple placements in each venue creates a dominating program that maximizes

reach and frequency.

Controlled Marketability:Advertise locally, regionally, or nationally. Target by market, zip code, county, state,

chain or demographic criteria.

Brand Awareness:Offering free hand sanitizers and hand wipes is proven to foster any positive shopping

experience driving extended brand recognition.

Reputable Results:Nielsen/Arbitron® data revealed Terraboost drives 94% positive brand opinion and 63%

recall rate (10x higher than competing billboards).

National Media Kit | 2018 Advantage | 4

Terraboost has a portfolio of patented hand sanitizer & hand wipe billboards.

All billboards stand approximately 5-6 feet tall with the advertising always positioned at eye level.


Premium Wipe Dispenser® Overall Ad space:

4 square feet

Luxury Dispenser® Ad size:

12.20’’x16.10’’

Optima Dispenser® Top Ad size:

15.25’’x25.50’’

Bottom Ad size:

15.25’’x37’’

Power Boost Dispenser® Ad size:

18.50’’ LCD Screen

Ad size:

12’’x18’’

Crossover Wipe Dispenser®

Ad size:

10’’x12.5’’

Compact Dispenser®

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Premium Wipe Dispenser®

Primarily located at entrances

of supermarkets

Top ad size: 11.5’’x19’’

Bottom ad size: 11.5’’x31’’

Overall Ad space: 4 square feet

Crossover Wipe Dispenser®

Ad size: 12’’x18’’

Overall Ad space: 1.5 square feet

Primarily located at entrances

of supermarkets


CompactDispenser®

Overall Ad space: 0.9 square feet Ad size: 10’’x12.5’’

Primarily located within

drug stores and supermarkets

Luxury Dispenser®

Ad size: 12.20’’x16.10’’

Overall Ad space: 4.46 square feet Primarily located at airports

and malls


OptimaDispenser®

Top ad size: 15.25’’x25.5’’

Bottom ad size: 15.25’’x37’’


Primarily located at airports

and malls

Power BoostDispenser®

Ad size: 18.50’’ LCD Screen


*Excluding Wal Mart, Terraboost offers hand sanitizing billboards in 33% of the

top 25 chain drug stores & supermarkets chains in the USA including Rite Aid,

Safeway, Albertsons, Stop & Shop, Giant Food Stores, Jewel-Osco, CVS, Kinney

and more.

National Media Kit | 2018 Network Summary | 9

AIRPORT 132

VenueNetworks Monthly Impressions# Billboards

4,953

725

5,115

4,906

5,828

8,822

8,360

20,918

9,771

908,900,793

629,180,000

1,051,204,570

920,520,000

428,654,000

DRUG STORE

MALL

SUPERMARKET

OTHER

Among Americans, 43 percent regularly use hand sanitizer, with 50 percent of 18- to 24-year-olds doing so,

according to Mintel, a market research firm

National Media Kit | 2018 Target by Various Demographic Criteria | 10

Income

Ethnicity

Age

Mom

High Income

($93K)

Hispanic

(>30%)

65+

(>25%)

Children In

Household

18-24

(>25%)

African

American

(>30%)

Low Income

($35K)

Female

25% 25%

38% 55%

20%

20%

14%

16%

Guaranteed to place your giant 4-square foot

message directly in front of consumers at the

critical point of purchase. With an average of 3

dispensers per supermarket – the billboards

surround the shopping experience and are

generally located at both entrances and the

pharmacy to deliver both significant branding

exposure as well as proven sales lift for hundreds

of advertisers.

The Terraboost portfolio is rapidly growing and

includes some of the largest supermarket chains

to maximize reach and impact to various

demographic groups throughout most major

markets. And with research showing that these

are one of the worst public places for germs –

what better place to provide a meaningful and

lasting impression.

5,115Location Stores

20,918Hand sanitizing

billboards

920 MillionMonthly

Impressions

160 MarketsNational Coverage

National Media Kit | 2018 Grocery Stores | 11

Capture the attention of highly sought after

business and leisure travelers throughout their

journey. With an average of 40 kiosks per airport

strategically placed pre-security, post-security,

throughout food courts, gates, and other highly

trafficked corridors, we deliver frequency where

other media formats cannot.

The airport is an ideal venue to reach a captive

and confined audience with substantial dwell

time as they wait for their flights. The airport is

also an ideal venue for germs – making our

wellness kiosks the perfect recipe for extended

engagement and interaction with your brand as

consumers actively seek out your message.

132Location Airports


billboards

908 MillionMonthly

Impressions


National Media Kit | 2018 Airport Network | 12

OUR MALL NETWORK includes over 90% of the

enclosed malls in the USA in addition to outdoor

premium outlet mall locations. We provide

access to over 725 malls reaching insanely high

traffic of 12 Billion a year who engage with the

boards multiple times each visit.

An average of 12 hand sanitizing billboards cover

each property – by each mall entrance, in the

food court, busy walkways, and the children’s

play area to effectively surround and reach 100%

of all mall traffic.

725Location Malls


billboards

12 BillionMonthly

Impressions


National Media Kit | 2018 Mall Network | 13

Place your message within Rite Aid, Kinney Drug,

Navarro’s, and other regional pharmacy chains.

The network also includes supermarket and

supercenter chains with pharmacies – including

Safeway, Stop & Shop, Giant Food Stores, and

CVS.

Our combined reach equals 33% of the top 25

chain drug stores nationwide. Engage with

billions of consumers where they are interacting

with their healthcare benefits, and at the point of

need for various OTC and pharmaceutical

products. Dispenser locations are at the

pharmacy counter where there is an average

11-minute dwell time in addition to the store

entrance to reach 100% of store traffic.

8,519Location Drugstores


billboards

1.2 BillionMonthly

Impressions


National Media Kit | 2018 Drugstore Network | 14

Promote along with recognizable brands such as

Buy Buy Baby, Bed Bath & Beyond. Various other

locations that are dedicated to child play include;

malls, grocery store entrances, and learning

centers.

This audience is acutely aware of germs and

particularly thankful for the amenity that our hand

sanitizing billboards provide. We not only deliver

this highly sought after demographic, but we also

deliver 94% positive brand opinion for you as well

to the store entrance to reach 100% of store

traffic.

5,281Locations


billboards

647 MillionMonthly

Impressions


National Media Kit | 2018 Mother Network | 15

OUR HISPANIC NETWORK is composed of

grocery stores, foodservice venues, convenience

stores, dollars stores, and check cashing

locations in high density Hispanic neighborhoods

and zip codes.

Using both geography and 3rd party

demographic data we are able to zero in on your

specified target audience in the top Hispanic

markets in the country.

2,500Locations


billboards

300 MillionMonthly

Impressions

UnrestrictedNational Coverage

National Media Kit | 2018 Hispanic Network | 16

National Media Kit | 2018 Arbitron Data | 17

94% have a positive opinion

of a company sponsoring

the hand sanitizing billboards

2 of 3 consumers use the

sanitizer and therefore will

interact with your brand

Top if Mind Advertiser Lift

was 45%

71% more likely to purchasea product offered on hand

sanitizing advertising display

50% would take a coupon/

brochure to learn more/act

94 71

502/3

6 in 10 viewers recalled theadvertising (63%) with 40% recalling

the ad unaided which is approximately

10x higher than typical billboards

63

45

Each unit features customizable options that you can modify catering to your branded aesthetics.

National Media Kit | 2018 Unit Customization | 18

Customizing

the billboards

with custom

vinyl skin/wraps

Adding

brochures/

collateral/

coupons

Incorporating

technology –

sound, video,

QR Codes, NFC,

iBeacon,

text-back

Add Floor

Graphics

underneath or

Product Dump

Bins on the

base of the

billboard

You will be assigned a Campaign Success

Manager (CSM) after you sign the contract. They

will be responsible for ensuring your artwork is

approved on time and posted up in your

contracted locations. Your program is 100%

turnkey – and Terraboost handles the production,

installation, and maintenance of the wellness

billboards.

We provide you with proof of performance

pictures upon installation, and we then visit your

locations each and every moth of your program

to audit the campaign and proactively ensure

everything is picture-perfect. During our visits,

you may change your artwork creative to keep

the messaging fresh and memorable.

National Media Kit | 2018 Accountability | 19

CSM

ArtworkProduction

Installation

ProofMonthlyVisit

Clients extend across a broad range of categories –

including entertainment, consumer packaged goods, telecommunications, hospitals, and health insurance brands.

National Media Kit | 2018 Advertising Clients | 20

Thank You For Your Time.

www.terraboost.com | (877) 837-7210

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National Media Deck5 - Terraboost Media€¦ · National Media Kit | 2018 Advantage | 7 Compact...

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Transcript of National Media Deck5 - Terraboost Media€¦ · National Media Kit | 2018 Advantage | 7 Compact...