National Kidney Foundation Golf Club Donation Program

KIDNEY CLUBS

National Kidney FoundationNational Kidney FoundationGolf Club Donation ProgramGolf Club Donation Program

KIDNEY CLUBS

NKF Golf Club Donation ProgramNKF Golf Club Donation Program

1. 3balls Background

2. NKF Golf Club Donation Program

3. Questions

KIDNEY CLUBS

3balls Background3balls Background

• 3balls is a leading internet retailer of used/like-new brand name golf equipment (incorporated in 1998)• 3balls has over 50 years combined experience in the golf industry• 3balls procures used/like-new golf equipment in a few main ways:

• Opportunity Purchases (w/ golf club manf.)• Program Purchases (w/ golf club manf.)• Trade-Ins/Donations (consumer & retailer)

KIDNEY CLUBS


•The golf club marketplace has been very inefficient up until the past 5 years

•No value standards (Kelley Blue Book or Edmunds)•Limited opportunities for consumers to trade-in/donate used golf clubs at fair market values

•87% of golfers in U.S. have, on average, $100 worth of clubs to trade-in/donate

•$2.3 Billion of used golf clubs = HUGE latent supply of used golf clubs!

KIDNEY CLUBS

3balls Background3balls BackgroundAddressing Inefficiencies

PGA.com Value Guide – “Blue Book” for golf clubs– Over 4,600 golf club models– 1.7 million club searches/month– 250,000 visitors/month– Industry-wide adoption

PGA Trade-In Network – 6,000 facilities nationwide– Allows consumers to trade-in & save– Gives retailers resources to accept & promote trade-ins– Quick & easy liquidation of trade-ins

KIDNEY CLUBS


Golf Club Donations• Rally for the Cure

KIDNEY CLUBS


Increase donations by tapping into the $2.3+ billion of used golf clubs

sitting in consumers’ garages, closets, bags, etc.

KIDNEY CLUBS

NKF Golf Club Donation ProgramNKF Golf Club Donation ProgramHow It WorksHow It Works

• Promote the golf club donation program through all marketing channels to increase awareness

• Pop-up ads• Email to golfers• Brochures• Auto signature on all related emails

• Golfers can either donate clubs at an NKF event OR directly through the donation website on their own at any time

KIDNEY CLUBS

NKF Golf Club Donation ProgramNKF Golf Club Donation ProgramHow It WorksHow It Works

• All golf club donations will be entered into the NKF Golf Club Donations Center website (user will get the total donation value and be able to print a UPS shipping label and packing slip)

• Club donations can then be dropped off at any The UPS Store (over 4,100 nationwide) to be shipped in (30% discount on packaging)

• Donations are received and payment is forwarded directly to NKF Affiliates & Divisions

KIDNEY CLUBS

NKF Golf Club Donation ProgramNKF Golf Club Donation ProgramDonation ExampleDonation Example

Club Donation Value

Ping G5 iron set $262.07

Titleist 905R driver $76.70

Nike Sasquatch fairway wood $43.86

Odyssey 2-Ball putter $39.22

Cleveland CG 12 wedge $36.83

------------------------------------------------------------------------------------

Donation Sub-Total: $458.68

Shipping : ($15)

Donation Total (sent to NKF): $443.68

KIDNEY CLUBS

NKF Golf Club Donation ProgramNKF Golf Club Donation ProgramGolf Club Donation CenterGolf Club Donation Center

KIDNEY CLUBS


KIDNEY CLUBS


Kristin SulekKristin Sulek

National Corporate Relations DirectorNational Corporate Relations Director [email protected]

212-889-2210212-889-2210

National Kidney Foundation Golf Club Donation Program

Documents

Transcript of National Kidney Foundation Golf Club Donation Program