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2014 Media KitNational Junior Angus Show

About the Business BreedSchedule at Glance General Show Info

Cattle TermsContact List

Schedule of EventsMobile Information

Potential StoriesNews Releases

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Contents

2014 National Junior Angus Show — Media Kit


The Angus breed first came to America when George Grant transported four Angus bulls from Scotland to the Kansas prairie in 1873.The breed has reshaped rural America like no other, and Angus cattle can be found in every region of the country.

What is the American Angus Association?Formed in 1883, the American Angus Association® is the largest breed registry in the nation. The Angus breed accounts for more than 50% of all purebred registrations in the United States seedstock business. The Association also provides programs and services to farmers and ranchers to keep the quality of Angus beef consistent and above industry standards.

How is Certified Angus Beef® involved?Certified Angus Beef® (CAB®) is the most visable Angus market in the consumer area. In grocery stores and restaurants across the globe, people are enjoying high-quality CAB products from the world’s largest branded beef program. In the fiscal year 2013, CAB® witnessed record sales of 865 million pounds of beef and research reveals 92% recognition of the three-word-phrase “Certified Angus Beef.”

Why is there a National Junior Angus Show?In 1956, the Junior Activities Department was formed to encourage young people to become involved with the Angus and beef industry. Each year, more juniors join and participate in the National Junior Angus Association (NJAA) than any other youth cattle organization. The National Junior Angus Show (NJAS) is a time to showcase and support young juniors in their efforts to make an impact and become the future leaders of the Angus industry.

The Business Breed- Angus Cattle

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Schedule at a glanceMONDAY, JULY 7

9:00-1:00 p.m. Queens Luncheon (Indianapolis Zoo) 2:30 p.m. Coloring Session (Age 9 and under) 2:45 p.m. Mentoring Mixer4:15 p.m. State Line-up and Pictures5:00 p.m. Opening Ceremonies

TUESDAY, JULY 8

WEDNESDAY, JULY 9

THURSDAY, JULY 10

FRIDAY, JULY 11

SATURDAY, JULY 12

7:00 a.m. Angus Foundation Golf Tournament (Deer Creek Golf Club) 7:30 a.m. Prepared Public Speaking Contest7:30 a.m. Career Development Contest 10:30 a.m. Cattle Judging Contest 1:00 p.m. All-American Certified Angus Beef® Cook-Off Contest 6:00 p.m. Annual Meeting of the NJAA

8:00 a.m. Begin Show – Bred-and-Owned Heifers12:30 p.m. Extemporaneous Public Speaking Contest2:30 p.m. Team Sales Competition 6:00 p.m. Quiz Bowl Written Test

8:00 a.m. Resume Show – Steers, Bred-and-Owned Cow-Calf Pairs, Owned Cow-Calf Pairs, Bred-and-Owned Bulls, Bred-and-Owned Best Five Head1:30 p.m. Showmanship Orientation and Photo Session Showmanship Preliminaries immediately following photos4:00 p.m. Team Fitting Contest5:00 p.m. Quiz Bowl Finals

8:00 a.m. Resume Show – Owned Heifers11:00 a.m. Presentation of Advisor of the Year Award & Honorary Angus Foundation Awards 1:30 p.m. Angus Foundation General Scholarship Presentations 4:30 p.m. NJAA Elections 6:30 p.m. NJAA Awards Program

8:00 a.m. Showmanship Finals and Awards Presentation 9:30 a.m. Resume Show

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General Show Info

MissionThe NJAS is a week-long event filled with education and entertainment that celebrates youth and the Angus breed. Through various contests and activities, participants, families and attendees learn about leadership, livestock and life.

2014 FactsTheme: Angus in the HeartlandNumber of Cattle Entered: 1,604Number of Exhibitors Entered: 721

The Angus Foundation Golf TournamentThe 14th Annual Angus Foundation Golf Tournament is an excellent way for Angus breeders and juniors to gather, have fun, and help fund the activities of the Angus Foundation. Established in 1980 as a 501(c)(3) not-for-profit organization, the Angus Foundation supports youth, education and research to advance the Angus breed and cattle industry. Generous gifts from Angus breeders, allied industry interests and friends have enabled the organization to annually increase its investment in Angus youth undergraduate and graduate scholarships, NJAA members and state junior association officers training, adult education and cutting edge reserach.

ScholarshipsMore than $200,000 will be given in undergraduate and graduate scholarships through the Angus Foundation.Scholarship awards will be given out during the show in the ring at the following times: Thursday 10:00 a.m. — 11:30 a.m. — 1:30 p.m. Friday 11:30 a.m. — 1:30 p.m. — 6:30 p.m.

The All-American Certified Angus Beef ® Cook-Off ContestSponsored by the American Angus Auxiliary, the All-American Certified Angus Beef ® (CAB®) Cook-Off Contest gives Angus exhibitors the opportunity to demonstrate their cooking and presentation skills, while preparing quality Angus beef. Teams are evaluated on their recipe, creativity and overall presentation.

Life-Skills CompetitionsJuniors can compete in 15 contests that challenge their personal development: - Career Development - Angus Journal® Photography Contest - The All-American Certified Angus Beef ® Cook-Off - Team Sales - The Chef’s Challenge - Extemporaneous Public Speaking - Showmanship Contest - Team Fitting Competition - Public Speaking Contest - Quiz Bowl - Graphic Design Contest - Video Contest - Writing Contest - Best State Herdsmanship Contest - Poster Contest

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• Bovine: Refers to a general family grouping of cattle.• Heifer: A female bovine, typically under the age of two, which has never given birth.• Cow: A female bovine that has given birth, commonly over the age of two.• Dam: An animal’s female parent.• Steer: A male bovine that has been castrated. Ideal for meat products, Angus steers are usually

harvested at 1,200 pounds. They are known for higher marbling, which produces juicy flavor and tender, cooked meat products.

• Bull: A male bovine whose testicles are intact, used for breeding.• Bred-and-Owned Heifers: A female that an exhibitor has bred and raised from their own stock.• Owned Heifers: A female the exhibitor has purchased from another breeder.• Bred-and-Owned Cow-Calf Pairs: A cow with her most recent natural offspring. Both the cow

and the calf were bred by the exhibitor. • Owned Cow-Calf Pairs: A cow with her most recent natural offspring. The exhibitor has bought the

cow, rather than raising the cow on his or her own. The calf was bred by the exhibitor.

Cattle Terms

2014 National Junior Angus Show — Media Kit5


Contact List American Angus Assocation®

To coordinate NJAS participant interviews or request photos, please contact:Carrie HeitmanCommunications CoordinatorOffice: 816-383-5154Mobile: 785-747-6744Email: [email protected]

Claire CarlsonPublic Relations InternOffice: 816-383-5104Mobile: 913-748-7945Email: [email protected]

For details regarding junior programs or NJAS, please contact:Jaclyn UppermanDirector of events and educationsOffice: 816-383-5147Mobile: 717-372-5363Email: [email protected]

The All- American Certified Angus Beef ® Cook- Off Contest

Anne LampeCo-ChairE-mail: [email protected]: 620-874-4273

For history and details about the Cook-off, please contact:

Angus Foundation

Carrie HorsleyAngus Foundation director of marketing and public relationsOffice: 816- 383- 5175Cell: 309- 883- 2011Email: [email protected]

Online Resources View show results: www.ANGUS.org/shows/showresults Access news releases: www.ANGUS.org/newsroom f: National Junior Angus Association American Angus Association Y: The Angus Report API Creative Media T: @AngusAssoc - @JrAngusAssoc - #NJAS14 C: @AngusAssoc- #NJAS14

Anne Patton SchubertCo-ChairHome: 502-477-2663

For details about the golf tournament, silent auction or scholarships, please contact:

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Schedule of Events

9:00-1:00 a.m.

2:30 p.m. COLORING SESSION (AGE 9 & UNDER) — location: Exposition HallKids meet to color and visit other young members

MENTORING MIXER — location: Champions PavilionJunior members new to NJAS are paired with more experienced exhibitors who serve as mentors for the newcomers, and help them learn about events and activities.

OPENING CEREMONIES — location: ColiseumThe NJAS officially begins with an event that celebrates the NJAA and introduces each state’s attending junior members.

MONDAY, JULY 7

2:45 p.m.

5:00 p.m.

QUEENS LUNCHEON — location: Indianapolis ZooAdvocates for the Angus breed, Miss American Angus Catherine Harward and other Angus Royalty will connect and share ideas at the lunch

TUESDAY, JULY 8

PREPARED PUBLIC SPEAKING CONTEST — location: Champions PavilionJuniors present speeches they have prepared on a topic or issue relating to the Angus breed or cattle industry. They are judged on their poise, knowledge and presentation.

7:30 a.m.

CATTLE JUDGING CONTEST — location: ColiseumParticipants evaluate and rank classes of breeding and market cattle based on an industry-ideal set of criteria.

ALL-AMERICAN CERTIFIED ANGUS BEEF® COOK-OFF CONTEST — location: Exposition HallNJAA members team up with other youth from their state to prepare a beef recipe and present it to a panel of judges, along with an educational and entertaining skit. In the Chef’s Challenge, participants 18 and older work to create original recipes with ingredients revealed the day before the contest.

10:30 a.m.

1:00 p.m.

EDUCATIONAL CLINICS — location: Champions PavilionThe NJAS presents educational workshops that teach juniors about showing cattle and the Angus breed.

3:00- 4:30 p.m.

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Schedule of Events

WEDNESDAY, JULY 9

8:00 a.m.

12:00 p.m. EXTEMPORANEOUS PUBLIC SPEAKING CONTEST— location: Champions PavilionJuniors give a speech based on a topic related to the Angus industry that is determined 30 minutes prior to the presentation. This contest teaches youth poise and polish while testing their Angus knowledge.

TEAM SALES COMPETITION — location: ColiseumThe team sales competition places juniors into a real-world scenario as they team up to sell Angus cattle to a potential customer.

2:30 p.m.

SHOW BEGINS — location: ColiseumJudge: Dan Shike – Sadorus, Ill.The cattle show begins with the bred-and-owned heifer show.

THURSDAY, JULY 10

8:00 a.m. RESUME SHOW — location: Exposition HallJudges: Tyler Cates – Modoc, Ind., and Brad Winegardner – Lima, OhioTuesday’s show features a variety of classes: bred-and-owned cow-calf pairs, owned cow-calf pairs, bred-and-owned bulls, steers, and bred-and owned best five head.

SHOWMANSHIP ORIENTATION AND PHOTO SESSION — location: ColiseumShowmanship contestants are briefed on competition details, followed by photos.

1:30 p.m.

IMMEDIATELYFOLLOWING

SHOWMANSHIP PRELIMINARIES — location: ColiseumJudges: Mary Greiman – Garner, Iowa, Rachel Cutrer – Wharton, Tex., and Deanna Hofing – Coatesville, Ind.Two juniors from each state compete in this elite contest. Exhibitors are evaluated on their ability to handle a heifer that is not their own, while maintaining poise and composure.

TEAM FITTING CONTEST — location: Champions PavilionState teams of juniors do their best to properly prepare an animal for the showring.

4:00 p.m.

QUIZ BOWL FINALS — location: Champions PavilionState teams compete using their knowledge of Angus cattle and the beef industry.

5:00 p.m.

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Schedule of Events (cont.)FRIDAY, JULY 11

RESUME SHOW — location: ColiseumSimilar to previous days, juniors exhibit females they have purchased in the owned heifers competition.

8:00 a.m.

SPECIAL AWARD CEREMONY — location: ColiseumThe Advisors of the Year and Honorary Angus Foundation inductees will be honored for their service, dedication and supporter of Angus youth.

NJAA AWARDS PROGRAM — location: ColiseumOutstanding Angus youth receive awards for their accomplishments throughout the year. Winners of the week’s contests receive awards, and the new NJAA Board members are announced.

11:00 a.m.

6:30-8:00 p.m.


SATURDAY, JULY 12

8:00 a.m. SHOWMANSHIP FINALS AND AWARDS PRESENTATION — location: ColiseumThe prestigious contest winds down as 15 finalists compete in the showring for the Dean Hurlbut Award for top show person.

RESUME SHOW — location: ColiseumThe remainder of the owned heifers and owned best five head are shown. The Premier Breeders, Sweepstakes and Auxiliary Silver Pitcher award winners are announced.

9:30 a.m.

Showring candids or backdrop photos are

available upon request. Contact Carrie Heitman for more information.

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Mobile Information

Download Angus Mobile App to have the latest National

Junior Angus Show schedule and events at your fingertips

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Potential Stories


Contestants put on their aprons and fire up the grill to compete in the The All American Cook-Off Contest. Contestants cook steaks, roasts, fresh ground beef, smoked slice brisket, and shredded beef all using Certified Angus Beef®. There will be divisions for junior teams, which include two to six members of a state junior associations. Adults and juniors may compete together in the Chef’s Challenge, a team event that requires creativity to make a meal with a secret ingredient announced the day before. The event is educational, competitive, and fun. The cook-off is also an excellent way to educate and entertain non-participants, while promoting our chief end product — Certified Angus Beef®.

Teams of four junior members compete in a written exam and verbal quiz bowl as part of this competition. Junior members answer questions like, what is a heifer calf that is born twin to a bull called? And how many ribs does a cow have? (Answers are free martin and 26). This tests the knowledge of the contestants and encourages young members to continue learning about Angus cattle.

In 1988, the not-for-profit Angus Foundation awarded its first scholarship to Angus youth. This year at the NJAS, the Angus Foundation will give more than $200,000 in educational scholarships. At the heart of these awards is the strong belief that young people, whether they pursue a degree in agriculture or not, are the future of the Angus breed.

Photos for stories and releases will be available following the show.

Contact Carrie Heitman for more information.

EDUCATIONAL SCHOLARSHIPS

QUIZ BOWL KNOWLEDGE

COOK-OFF CONTEST

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News Release

Charles W. and Judy Herbster of Herbster Angus Farms, Falls City, Neb., have generously supported Angus youth by purchasing the Angus Foundation Heifer Package in Denver, Colo., for two consecutive years, 2013 and 2014. Thanks to their investment in the future, the Angus Foundation has been better equipped to fund scholarships and other leadership programs for Angus youth. In recognition of their positive example, the National Junior Angus Association (NJAA) chose to induct Charles W. and Judy Herbster into the Honorary Angus Foundation during the 2014 National Junior Angus Show (NJAS) in Indianapolis, Ind. “The Herbsters’ enthusiasm has helped pave the way into the future for the next generation,” says Milford Jenkins, Angus Foundation president. “This is what makes them worthy inductees for this year’s Honorary Angus Foundation.” The Herbster Family has been in agriculture for over 160 years. When Charles was 11 years old, his grandmother bought him 65 Angus cows, which began what is known today as Herbster Angus Farms. Besides the cattle, Charles W. and Judy own the Conklin Company, a national manufacturer and distributor of animal and agricultural products. In 2013, the Herbsters were recognized as Lifetime Angus Builder at the Angus Foundation Supporter Recognition Event in Louisville, Ky. “It is an honor to be an example for the Angus youth,” said Herbster, after purchasing the 2014 Angus Foundation Heifer Package. “It is a privilege for us to pass this on to the next generation.”

Murl and Lucian Richardson of Richardson McClung Ranch, Fort Worth, Texas, have been supporters of Angus youth for many years through the Angus Foundation and their home state of Texas. Through their generous contributions to the Texas Challenge and major gifts each year, the Richardsons have been role models for other Angus breeders in Texas and across the nation with their charitable giving. To honor the Richardsons, the National Junior Angus Association (NJAA) chose to induct them into the Honorary Angus Foundation during the 2014 National Junior Angus Show (NJAS) in Indianapolis, Ind. “Recognized this past November for achieving the Lifetime Angus Patron giving level, Murl and Lucian’s unrestricted giving to the Angus Foundation has played a crucial role in our ability to award general undergraduate and graduate scholarships each year,” says Milford Jenkins, Angus Foundation president. Murl became involved in the Angus breed when he and Lucian started dating more than 60 years ago. He learned the business through Lucian’s father at the McClung Ranch, which operated at the time in southern Oklahoma and central Texas. The ranch, just west of Fort Worth in Rising Star, Texas, is currently home to 400 Angus cows. “Murl and Lucian are, without a doubt, two of the nicest, most genuine people I’ve had the privilege of getting to know,” says Radale Tiner, American Angus Association® regional manager for Texas and New Mexico. “Since becoming the regional manager, I’ve had the opportunity to get to know them better. After meeting them, you soon realize they are passionate about family, friends and Angus cattle.”

Releases also available at www.ANGUS.org.


Setting an Example, Herbster Angus FarmCharles W. and Judy Herbster recognized as 2014 Honorary Angus Foundation inductees

Setting an Example, Richardson McClung RanchMurl and Lucian Richardson recognized as 2014 Honorary Angus Foundation inductees

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News Release

Bill and Betty Werner of Werner Angus, Cordova, Ill., are known for a positive legacy of gift giving to Angus youth. Most recently, the couple donated $50,000 to the Angus Foundation to establish a permanent endowment fund that will provide a $2,500 scholarship to the recipient of the NJAA Outstanding Leadership Award, in memory of Jim Baldridge. To recognize their loyalty and commitment, the National Junior Angus Association (NJAA) chose to induct the Werners into the Honorary Angus Foundation during the 2014 National Junior Angus Show (NJAS) in Indianapolis, Ind. The Werners dedication to Angus youth and the Angus Foundation is displayed year after year through multiple contributions, including general donations, golf tournament sponsorships and silent auction contributions. Their support of the NJAA Outstanding Leadership Award will impact Angus youth for generations to come, as the award is given to a deserving NJAA member each year at the NJAS.The recognition will now be known as the Jim Baldridge Outstanding Leadership Award. Becky Tiedemann, Baldridge’s daughter, says the family is proud, pleased and humbled by the Werners’ donation. “Bill and Betty’s passion for helping Angus youth is unparalleled,” says Milford Jenkins, Angus Foundation president. “Through their encouraging words and financial support, the Werners are deserving of this recognition for all they have done for the Angus breed and youth over the years.” Bill was raised in northeast Iowa where he started showing cattle and hogs at the age of 10. When looking to expand his herd, Werner looked for cattle with the traits he wanted and Angus were the answer. He became a lifetime member of the American Angus Association® in 1975 and has raised Angus cattle ever since.

Setting an Example, Werner AngusBill and Betty Werner recognized as 2014 Honorary Angus Foundation inductees.


About the Honorary Angus Foundation


In 1985, the NJAA Board of Directors established the Honorary Angus Foundation to recognize and thank those who have shown incredible support of Angus youth. Seven Angus breeders were honored as the first inductees, and each year the NJAA honors a maximum of three individuals. Any member of the American Angus Association is eligible to nominate individuals or organizations for the Honorary Angus Foundation. A complete list of members can be found online.

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News Release


NJAA Recognizes 2014 Advisors of the YearWisconsin Junior Angus Association honors their own as 2014 Advisors of the Year

Wisconsin Junior Angus Association (WJAA) advisors since 1997, Kevin and Keri Retallick are defined by fellow Angus breeders as committed, supportive and enthusiastic. Over the years, they have taken a small state membership and transformed it into a strong, involved and active group on all levels of competition. To honor their dedication to youth, the National Junior Angus Association (NJAA) recognized the Retallicks as Advisors of the Year at the 2014 National Junior Angus Show (NJAS) in Indianapolis, Ind. “They both take the time to really get involved with the younger members by encouraging them to participate in all aspects of the association,” wrote Scott and Mia Bayer, fellow WJAA advisors. “Their knowledge of the Angus industry and willingness to share this knowledge with others, especially with young members, make them outstanding advisors.” The couple has been known to lend a helping hand, even when their own three daughters were preparing for show or competition. Their encouragement and guidance starts by asking a young member how their heifer is doing, then congratulating youth as they leave the show ring and even helping with scholarship applications. The Retallicks are positive examples to the youth who set high standards of excellence for the WJAA members. They have been named WJAA advisors of the year five times, and in 2002 they were co-chairs of the NJAS held in Milwaukee, Wis. The NJAA Advisor of the Year Award was introduced in 1980 to recognize the tremendous contributions of junior Angus association advisors. Any junior Angus association advisors are eligible for the award by sending in a letter of nomination.


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3201 Frederick Avenue • Saint Joseph, MO • 64506-2997Phone: 816-383-5100 • Fax: 816-233-9703

www.ANGUS.org • Email:[email protected]

National Junior Angus Sho · industry-ideal set of criteria. ... along with an educational and...

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