NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT
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NATIONAL FLOOD DETERMINATION ASSOCIATION
2009 ANNUAL RETREAT
FloodSmart UpdateBruce A. Bender
April 6, 2009
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Policies In Force Update
• As of January ‘09: 5.61 million• Growth from June ‘04 – Jan ‘09: 26.2%• Growth CT5: 0.79% (since 4/08)
Net Policy Growth
MAR04 4,470,310
JAN09 5,610,921
4,400,000
4,600,000
4,800,000
5,000,000
5,200,000
5,400,000
5,600,000
5,800,000
Mar04 Jul04 Nov04 Mar05 Jul05 Nov05 Mar06 Jul06 Nov06 Mar07 Jul07 Nov07 Mar08 Jul08 Nov08
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Policies In Force Update
• Growth in SFHA exceeds NSFHA– But sales higher in
NSFHA!
Retention improves significantly
Monthly Net Growth by Risk Area
-20,000
-15,000
-10,000
-5,000
0
5,000
10,000
15,000
20,000
25,000
Jan08 Feb08 Mar08 Apr08 May08 Jun08 Jul08 Aug08 Sep08 Oct08 Nov08 Dec08 Jan09
NSFHA SFHA
60.0%
70.0%
80.0%
90.0%
100.0%
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
CT1 CT2 CT3 CT4 CT5
Policy Retention
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Campaign Summary*
• DRTV Estimated Impressions: 1.1 billion• Print Estimated Circulation: 32.4 million• PR (stories w/FloodSmart) Circulation: 138 million• Direct Mail Pieces Mailed: 6.37 million• Calls to Call Center: 79,500• FloodSmart.gov hits: 1.26 million• Agent Referrals (FloodSmart.gov + Call center):
60,700• Risk Profile on FloodSmart.gov: 557,000
* April 2008 – December 2008
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Campaign Summary
• Agents.FloodSmart.gov– 27,000 Registered Agents– 13,000+ Referral Agents– 1,000+ agents used Co-Op ads– Mail On Demand has had 650
log-ins and 23 orders to date
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Campaign Highlights - PRP
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Campaign Highlights – PRP Results
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Campaign Highlights - FSAW
• Flood Safety Awareness Week: March 15-21, 2009– Partnered with NOAA and the NWS– Web site with interactive map and tools– Outreach Results as of March 30
– Web site had over 8,000 visitors – More than 1.25MM media impressions– 13 different organizations distributed
FSAW press releases and messages.– Received strong support from insurance
associations
www.floodsmart.gov/noaafloodweek
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Campaign Highlights – Updated FloodSmart.gov
• Content updates• “One-stop-shop” for risk profile
and agent referrals• Toolkits are available for
download• Shareable assets:“Flood
Scenarios” and the “Cost of Flooding” tools
• Testimonial videos can be linked from YouTube
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Campaign – Coming Soon – Mapping Status Report
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Campaign – Coming Soon – Spanish Material CD Library
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Campaign –Coming Soon –Mail on Demand
• New PRP Template
• Homeowners Cross-Sell Promotion
PRP Template
Homeowners Cross-Sell Template
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Campaign – Coming Soon –Much More
• Hurricane Season– Widget – Landing Page– Theme: “Hurricane Season is Flood Season”
• Buffer Zone Direct Mail
• Testimonial
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QUESTIONS?