National Donate Life Month - 2013 Pushing a Tipping Point in Donor Registrations
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Transcript of National Donate Life Month - 2013 Pushing a Tipping Point in Donor Registrations
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National Donate Life Month - 2013Pushing a Tipping Point in
Donor Registrations
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Christina JenkinsImmediate Past Chair, DLA Advisory Council
Associate Director, Old Dominion Eye Foundation
Heather BlauseyChair, DLAAC Affinity Committee
Community Relations Manager, Lifeline of Ohio
Misty EnosCo-Chair, DLAAC Hospital Committee
Associate Director of Community Outreach, CORE
Kathy ClarkChair, DLAAC Volunteer Committee
Volunteer Program Manager, California Transplant Donor Network
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Changing Culture Our Strategic Plan
• Achieve 125 million donor designations in the United States.
• Use data to drive efforts and influence change.
• Change national attitudes from cultural acceptance to a cultural expectation of organ, eye and tissue donation.
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Ongoing Activities
• DMV Relationships• Media Efforts• Building Effective State Teams• Educational Programs• Data Based Decision Making• National Association Liaisons
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Donate Life Month ResourcesDonateLife.net/ndlm2013
• Press Materials• Press Release• Live Announcer Copy• Statistics• FAQs• Empowering Testimonials• Caden• Chase• Daniel
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Donate Life Month ResourcesDonateLife.net/ndlm2013
• Print Materials– Posters– Table Tents– Note Cards– Print Ads
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Donate Life Month ResourcesDonateLife.net/ndlm2013
• Social Media Tools– Web Banner– Television Monitor JPG– Facebook Timeline Cover– Facebook Avatars
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Donate Life Month ResourcesDonateLife.net/ndlm2013
• Promotional Items– T-shirts– Buttons– Tumblers– Tote bags– Banners– Recipient and Donor Family Pins
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DLA’s Affinity Committee
Stories of Hope• 2012 – Daily Stories• All states asked to share• Good participation, but too much to manage• Challenge -- make it more manageable with
the greatest impact for 2013
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2013 Stories of Hope
• 26 Days of Recognition– key celebrations and non-traditional days
• Campaign is off to a strong start! –582 likes, 416 shares, 27 comments on
MLK Day, January 21–244 likes and 14 comments on Boy Scout
Day, February 8
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2013 Stories of Hope• Upcoming dates–March 30 – National Doctor’s Day– April 10 – National Siblings Day– April 16 – National Healthcare Decisions Day
• Nurse Recognition Day
• 2013 goal -- make real connections with affinity partners
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Submit your pictures & win! Facebook contest: April 19-21
-fashion (kids, pets, adults)-arts & crafts/decorations-food & recipes-groups (3+ people)-decorated work space
-Large affinity reach & easy to participate
Blue and Green Day - April 19
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Hospitals for Hope• Kick off in April – Partnered with 6 hospitals– Two components – Digital and Posters– Over 700 registrations!• Tracked both new and renewals • 1/3 of these registrations were new
• Digital component– Email driven – push to website– Landing page created for each hospital• Template created – then customized
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• Poster component– Head shots of hospital
staff who support donation
– Posters were created and put on easels throughout hospital
Hospitals for Hope
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Hospitals for Hope
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Hospital Challenges and Activities
• Enlist your state’s Hospital Association to endorse a hospital designation drive challenge
• Partner with your transplant center to engage transplant recipients to tell their story and to volunteer for your organization
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Additional Hospital Activities
• Promote DLA’s national initiatives:– Stories of Hope • March 30th – National Doctor’s Day• April 21-28 – National Healthcare Volunteer Week
–National Blue and Green day – April 19th• Decorate units, break room or cafeteria in blue and
green• Wear the colors• Encourage participants to post pictures to hospital,
OPO and DLA’s Facebook pages
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DLA’s Hospital Committee• Role of the committee– To support the overarching goals of DLA– Share successful hospital campaigns– Encourage hospital partners to participate in donor
designation activities– Promote a culture where donation is viewed as a natural
extension of life.– Engage transplant centers to promote registries
• Join the committee - ContactKirsten Heintz – [email protected] – ChairMisty Enos – [email protected] – Co-Chair
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•Contests•Education Sessions•Health Fairs•Flag Raising•Wall of Hope•Letters of Thanks•Walks
Using VolunteersTo Tell A Story
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The Art of Saying Thanks
• Use the month of April to THANK those that give hope by registering organ, eye and tissue donors– Medical professionals– Already registered donors– Volunteers– DMV employees