NATIONAL DAIRY DEVELOPMENT BOARD

SUBMITTED TO : DR. SHAILENDRA NIGAM

SUBMITTED BY: TUHINA KAKKAR GAURAV SARIN ROHINISH CHATRATH V.S.DEEPAK VARUN TANDON AGAM GUPTA

CONTENTS: IntroductionEarly HistoryKDCMPULAnand ModelFormation of NDDBOperation FloodBuilding On SuccessProblemsBest Solutions

INTRODUCTION: In 1999, United Nation’s Food And Agriculture

Organisation (FAO) declared India as the largest producer of milk

Milk production crossed 74 million tonnes Gradual rise from a milk deficient country due to

collective effort of government and semi government bodies

EARLY HISTORY: In 1940, private dairies emerged in major townships Milk was received through middleman who brought

milk from producers and supplied to dairies 1945- Polson, a private dairy in Anand, entered into a

contract with government under Bombay Milk Scheme (BMS)

Led to the shaping of dairy cooperative movement due to exploitation of consumers and producers by middleman

KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION LTD (KDCMPUL)

1946- KDCMPUL formed under the chairmanship of Tribhuvandas Patel

Started with 2 village Dairy cooperatives supplying less than 250 liters of milk per day

Proved really profitable and profits distributed among the producers

Resulted in establishment of many new village dairy cooperatives in Kheda village

KDCMPUL cont. Expanded processing and realized new opportunities: - Veterinary care - Education on better cattle feeding - Supply of balanced cattle feed - Facilities for artificial insemination of cattle

1952- Got monopoly for right for sale to BMS Due to surplus in winter season, started producing

milk products like milk powder and butter etc 1955- Changed name to Anand Milk Union Ltd

(AMUL)

ANAND MODEL

ANAND MODEL:Structured around three ‘tiers’ – the primary village

dairy cooperatives, the district milk producers union, and state cooperative dairy federation

MEMBERSHIP: -Membership open to any person who owned cattle - Village cooperative governed by a nine member body

elected at annual general meeting - Committee responsible for framing plans and polices - Profits and Losses divided among the members

according to the proportion of investment

FUNCTIONING: - Milk collected twice a day in morning and evening - Producers received a uniform price according to the

quantity and quality of milk - Staff members selected by the committee looked after

the collection and testing GOVERNENCE: - 17 member board headed by managing director - Responsible for operations such as collection and

transport of milk from village cooperatives - Insuring regular and timely payments to producers - Long term and strategic planning, communicating with

members, overall control of village cooperatives

- Team of professional to look after services such as breeding, veterinary health care etc

FORMATION OF NATIONAL DAIRY DEVELOPMENT BOARD (NDDB)• 1950’s – Government began efforts to modernize dairy

movement• Lead to formation of various polices and projects like

Intensive cattle Development project (ICDP)• State governments also implemented various schemes• But due to presence of middle man and other factors

many plans failed

1964 – Lal Bahadur Shastri, the then Prime Minister of India , impressed by the socioeconomic changes brought by Anand model set in motion the effort to establish a national dairy organization

Lead to establishment of NDDB in 1965 Headquarters at Anand, was headed by Kurien, the

then general manager of KDCMPUL Initially resisted as a society under Societies Act 1860 Used Situation in Europe to conceptualize OPERATION

FLOOD

OPERATION FLOOD

OBJECTIVES: - To create a ‘flood of milk’ across the country - To facilitate long term investment in dairying and cattle

development - To reduce the cost of milk for consumer and to increase

the share of milk price obtained by producer - To ensure availability of efficient personnel to manage

and control every facet of the program The whole operation was divided into three phases

PHASE 1 (1970-1978): - With assistance of the World Food Program, obtained food

aid from European Economic Community (EEC) - Funds generated used to build 27 rural milk sheds across 10

cities - Milk production increased by 60 percent from 20mts to 32

mts - Sale in urban centers increased by 140 percent - Launched Mother Dairy Project in Delhi in 1974 PHASE 2 (1981-1985): - Aimed at building National Milk Grid - Increased milk sheds from 18 to 136 - Phase implemented by World Bank credit of 150 million US

Dollars and ECC food aid - Self Sustaining system of 43000 village cooperatives

established

PHASE 3 (1987 -1996) : - Aimed at consolidating gains of previous 2 stage - Adding 30,000 new dairy cooperatives - Promotion of Women's Dairy Cooperative Societies - Focus of R&D activities in Animal Husbandry ACHIEVEMENTS: - Increase milk production to over 60mts from 20mts in

1970 - Involved more than 10.1 million members and supplied

13,679 Mts of mils every day through 81000 societies - Established 13377 artificial insemination centers and

787 mobile veterinary clinics - Annual revenue of dairy cooperatives exceeded 80

billion rupees

BUILDING ON SUCCESS: Primary focus on building on success of Operation

Flood 2000- NDDB announced a 10year plan – Perspective

2010 –aimed at strengthening the cooperative dairy movement

Four thrust areas to focus on- framework, quality, plant management and productivity

Edible oil, Fruits and vegetables also include under NDDB

2000- NDDB established Mother Dairy Fruit and Vegetable Ltd (MDEL)

Contd… NDDB was reported to have earned an incremental return

of over Rs 400 billion on Rs 20 billion investment. India’s milk production increased to 60mts from 20mts in

1970

PROBLEMS Milk paucity in Urban India

Dubious role of middlemen

No incentives for rural producers

Focus on quantity and not on quality

SHARE IN WORLD PRODUCTION

SHARE IN WORLD IN EXPORT OF MILK

BEST SOLUTIONS: Synergizing all the dairies across the country on states

bases Formation of grids across length and breath of the

country for proper utilization and circulation of milk Establishing proper storage facilities and setting of more

processing plants. Focus on using more of technology for having genetically

enhanced varieties of cattle's Focus on providing farmers with knowledge about animal

husbandry

THANK YOU