NATIONAL CACFP | SOCIAL MEDIA | IT BEGINS WITH YOUR ... · NATIONAL CACFP | SOCIAL MEDIA | IT...
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NATIONAL CACFP | SOCIAL MEDIA | IT BEGINS WITH YOUR MISSIONSeptember 2013
Our mission is to tell the stories of pioneers making adifference in the world.
OUR PARTNERS
EMPLOYEE GARDENBREAKING GROUND AT THE CONVERGENCE OF FOOD + HEALTH
URBAN ORGANICSEASIER ACCESS TO HEALTHIER FOOD FOR MORE PEOPLE
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SOCIAL MEDIA: IT BEGINS WITH YOUR MISSION
1 BILLION+
SOCIAL USAGE IS UP 800% FOR U.S. ADULTS IN 8 YEARS
I don’t understand it.I’m simply too busy.I don’t fully see the value to my business.I don’t know where to begin.
COMMON REASONS FOR NOT PURSUING SOCIAL
LET’S TAKE A STEP BACK.
AND START WITH YOUR MISSION.
WHO SHOULD TAKE THE LEAD IN EDUCATING CHILDCARE PROVIDERS &PARENTS ABOUT NUTRITION?
AND WHO IS DOING IT NOW?
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WHAT BRANDS DO KIDSRECOGNIZE FIRST?
M&M’SREESE’SOREO
SUBWAYHERSHEY’SDORITOS
*HARRIS INTERACTIVE 2010
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“To be our customer’s favorite place and way toeat and drink.”
- McDonalds
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29MFollowers learning about foodfrom McDonalds on Facebook.
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“Bringing sweet moments of Hersheyhappiness to the world everyday.”
- Hershey
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6MFollowers learning about foodfrom Hershey’s on Facebook.
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“ to be the world’s premier consumerproducts company focused on
convenient foods and beverages...”- Pepsico
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17MFollowers learning about food
from Pepsi on Facebook.
SHOULD IT BE YOU?
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“We provide leadership on food, agriculture,natural resources, rural development, nutrit ion
and related issues based on sound publicpolicy, the best available science and efficient
management.”- USDA
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64KFollowers learning about food
from USDA on Facebook.
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Dedicated to strengthening families bystrengthening home-based child care.
- Child Care Nutrit ion, Inc.Ivanhoe, MN
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294Followers learning about food fromChild Care Nutrit ion on Facebook.
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“As food program specialists, our mission isto provide nutrit ional education and technical
support to child care homes and centers inEast Tennessee. We believe if children learn
to make healthy food choices at an early ageit will last a lifetime.”
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400Followers learning about food from
Our Daily Bread on Facebook.
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“To meet the needs of communities andfamilies through the provision of serviceswhich will enhance the well-being of all
people in need.”
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109Followers learning about food from Mid-
Sioux Opportunity, Inc. on Facebook.
NOT CONVINCED? YOUR AUDIENCE IS.
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SOCIAL MEDIA + MOBILEHAVE CHANGED THE
CONSUMER
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15%Only 15% of U.S. adults don’t use the internet. 5 years ago
that number was 30%
TRENDING
*Pew Research Center. 2013
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28%Only 28% of users would give up social networks for a week.
Slightly less would give up chocolate (25%).
TRENDING
*Center for Media Research - August 2013
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56%Of American adults are smart phone owners.
TRENDING
*Pew Research Center. 2013
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75%Bring their smart phones into the bathroom.
TRENDING
*Pew Research Center. 2013
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SOCIAL MEDIA HASCHANGED MARKETING
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85%People worldwide are connected online and
receive emails today.
TRENDING
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34%Number of U.S. homes without a landline.
TRENDING
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11,000,000Facebook business pages in 2012.
TRENDING
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SOCIAL MEDIA HASCHANGED THE EXPERT
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40%FOOD + MOM
BLOGS
NEARLY
VS. 15%HEALTH
PROFESSIONALS+PHYSICIANS
ROUGHLY
TRENDING
TRENDING
160MBlogs on
the Internet
70%+Consumers State Blogs
Impact Purchase Decision
80%+Internet Users Read
Blogs At Least Once/ Day
78%Internet Users Conduct
Product Research Online
38%Bloggers Will Write
About Brands They + or -
89%Journalists ConductResearch via Blogs
JUST LIKE THESE BLOGGERS YOU ARE AN INFLUENCERWITH SOCIAL MEDIA
NOW LET’S REVISIT THE INITIAL REASONS
I don’t understand it.I’m simply too busy.I don’t fully see the value to my business.It is not clear where I should begin.
COMMON REASONS FOR NOT PURSUING SOCIAL
YOURBUSINESS
BLOG
SOCIALMEDIA
WEBSITE
MOBILE
SEARCH
VIDEO &ANIMATION
DIGITALADVERTISING
NEWSMEDIA
LOTS OF RELEVANT CHANNELS
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AUTHENTICITY(YOUR MISSION)
VALUE(WHAT YOU DO)
RELEVANCY(AUDIENCE)
WEAVING YOUR STORY INTO SOCIAL
NOW WHAT?
Be on social so you know what is relevant
Build social into your business (find time)
Create realistic, attainable goals
Review your mission
NOW WHAT?
Start connecting and learning from each other
Like the USDA & others here on Facebook
Feel comfortable in experimenting
Appeal to the consumer (even those in the bathroom)
51*Source: “Cart to Kitchen 2013: Slicing Into Mom’s Food Attitudes”
IT IS NOT THE STRONGEST OF THE SPECIES THATSURVIVES, NOR THE MOST INTELLIGENT...IT IS THE
ONE THAT IS MOST ADAPTABLE TO CHANGE.-CHARLES DARWIN