National Association for Health Care Recruitment 42 IMAGE ... · overview of things you need to...

JULY 12-15, 2016 THE COSMOPOLITAN OF LAS VEGAS LAS VEGAS, NV

THE RECRUITMENT GAME …“WE’RE ALL IN!”

42ND ANNUAL IMAGE

CONFERENCE Registration Brochure

National Association for Health Care Recruitment

42nd Annual IMAGE ConferenceJuly 12-15, 2016 • Las Vegas, Nevada.

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Why Attend the IMAGE Conference?The IMAGE Conference provides a rich learning environ-ment for current and aspiring recruiters, with information on cutting-edge recruitment practices and strategies to develop them into invaluable strategic business partners at their organizations.

This year’s conference promises an excellent educational agenda with a variety of topic offerings and engaging speakers. In addition, there are several social events, offering opportunities for all attendees to get reacquainted with old friends and meet new ones.

The pre-conference offerings on Tuesday include several different workshop options:

• CHCR Credentialing Review Course • Recruiters & Candidates: Bridging the Divide• How to Source in a Modern Hospital Recruiting

Environment

Workshops are a great way to add to your core IMAGE experience. They provide basic techniques, advanced strategies for the experienced health care recruitment professional and practical application through real-world experiences and case studies. Please take time to challenge yourself by registering for a pre-conference that will help you refine your skills, learn something new and learn from your peers.

The Credentialing Review Course will be offered as a pre-conference workshop.

It is a comprehensive review of the key aspects of which each health care recruiter must have knowledge to be a professional in his/her field.

This workshop will help prepare those taking the NAHCR Certified Health

Care Recruiter (CHCR) exam. Please note that there is a separate fee and registration to take the exam. To learn more about the CHCR credentialing exam and its benefits, please visit the NAHCR website.

Continuing Education CreditsThis program has been submitted to the HR Certification Institute for review.

The only

CHCR Exam opportunity

being offered in 2016!

WELCOMEWe hope you plan to attend the 42nd Annual IMAGE Conference, July 12-15, 2016 at The Cosmopolitan of Las Vegas in Las Vegas, Nevada.

The 42nd Annual IMAGE Conference is the single most important event targeted specifically to health care recruitment professionals.

• NAHCR provides sessions for entry level, intermediate and advanced recruitment professionals given by experts in the field.

• Attendees have access to an interactive exhibit hall and vendor partners who provide essential products and services for health care recruitment professionals.

• Participants take part in significant networking opportunities with subject matter experts from across the country.

• NAHCR offers top-level speakers and a comprehensive educational program.

50/50 DrawingDonate to the 50/50 drawing and give back to the community! At IMAGE, NAHCR conducts a 50/50 drawing where half of the proceeds raised go to help a local charity, and the other half is given to one lucky winner! Tickets are $1 each. You can purchase tickets in advance on the registration form, or you can purchase them in person at the conference. The NAHCR Board of Directors and Education Team selected Dress for Success Southern Nevada as this year’s charity recipient.

“This is my seventh IMAGE conference. I learn so many best practices that I can take back to my organization – helps me hire the right clinical staff so our patients have the best experience!”

— 2015 Attendee

http://www.nahcr.com/pages/credential-examination.aspx

The Recruitment Game …“We’re All In!”

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Conference Schedule at a Glance Tuesday July 12, 2016Pre-Conference Workshops

12:00 p.m. – 3:30 p.m. Workshop 1: CHCR Credentialing Review Course

12:30 p.m. – 4:00 p.m. Workshop 2: Recruiters & Candidates – Bridging the Divide

12:30 p.m. – 4:00 p.m. Workshop 3: How to Source in a Modern Hospital Recruiting Environment

4:00 p.m. – 5:00 p.m. Healthcare Recruitment Thought Leader Coffee Chat

4:00 p.m. – 6:00 p.m. CHCR Credentialing Exam (requires separate registration)

5:00 p.m. – 7:00 p.m. Welcome to IMAGE 2016 Reception

Wednesday July 13, 20167:00 a.m. – 8:00 a.m. Regional Meetings &

Continental Breakfast

8:00 a.m. – 8:15 a.m. Welcome & Opening Remarks

8:15 a.m. – 9:15 a.m. Opening Keynote Session: How to Recruit with Video – Jim Stroud

9:20 a.m. – 10:20 a.m. Bring Your ‘A’ Game to Work & Life Stephanie Staples, CSP

10:20 a.m. – 10:35 a.m. Connection Break

10:35 a.m. – 11:35 a.m. Concurrent Sessions

11:45 a.m. – 1:45 p.m. Annual Awards & Business Meeting Luncheon

1:45 p.m. – 2:00 p.m. Connection Break

2:00 p.m. – 3:00 p.m. Concurrent Sessions

3:10 p.m. – 4:10 p.m. Setting the Tempo for Success Paul Vitale

4:10 p.m. – 4:30 p.m. President’s Welcome & Exhibit Hall Opening

4:30 p.m. – 6:45 p.m. Exhibit Hall Reception

Thursday July 14, 20167:00 a.m. – 8:00 a.m. Vendor Demo Breakfast

8:15 a.m. – 9:15 a.m. Employment Law Updates: What’s Hot for 2016? Jason W. Kearnaghan

9:25 a.m. – 10:25 a.m. Concurrent Sessions

10:25 a.m. – 11:15 a.m. Connection Break in the Exhibit Hall

11:15 a.m. – 12:15 p.m. Concurrent Sessions

12:15 p.m. – 2:30 p.m. Lunch with Exhibitors

2:45 p.m. – 3:45 p.m. This Year’s Results! The Healthcare Recruitment Benchmark Study David Szary

3:45 p.m. – 4:30 p.m. Connection Break in the Exhibit Hall

3:45 p.m. – 4:30 p.m. Prize Drawings in Exhibit Hall

4:30 p.m. – 5:15 p.m. Committee Meetings

Friday July 15, 20168:00 a.m. – 9:00 a.m. Vendor Demo Breakfast

9:15 a.m. – 10:15 a.m. Innovate or Stagnate: The Cutting Edge of Change Bruce Christopher

10:15 a.m. – 10:30 a.m. Connection Break

10:30 a.m. – 11:30 a.m. Recruitment Trends 2016: The Outlook for Health Care Employers & Professionals Christopher Stone; Amy Goble

11:40 a.m. – 12:40 p.m. Concurrent Sessions

12:45 p.m. – 1:45 p.m. Networking Lunch & 50/50 Drawing

1:45 p.m. – 2:00 p.m. Closing Remarks

MARK YOUR CALENDAR NOW!Join NAHCR for upcoming

IMAGE Conferences

July 11-14, 2017Westin Savannah Harbor Golf Resort & Spa

Savannah, Georgia

July 10-13, 2018Fairmont Scottsdale Princess

Scottsdale, Arizona


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Tuesday, July 12

Pre-Conference Workshop 1

Credentialing Review CourseContent Level: Intermediate

If you have decided to become a Certified Health Care Recruiter (CHCR) by taking the NAHCR Credentialing Exam and want to ensure you are as prepared as possible, then this is the review course for you. It will cover a broad overview of things you need to know as a health care recruiter, including metrics, regulatory, legal, recruitment and retention.


Recruiters & Candidates: Bridging the DivideDaniel Reynolds, Director of Client Service, Fusion Marketing Group, Inc.

Content Level: All Levels

Many well-intended recruitment marketing programs fail simply because advertising alone can’t solve complex health care recruitment challenges. Traditional recruitment advertising is only a partial solution, and when used alone, will never produce satisfactory results. Many health systems do not need to focus scarce recruitment budget dollars on advertising in hopes of attracting candidates to their career website. Instead, they can improve their overall results by redirecting their efforts and resources to converting website visitors into applicants through candidate engagement programs. Based upon extensive research with health care professionals and the analysis of millions of career website interactions, Fusion Marketing Group offers a completely different and proven approach to optimizing the recruit-ment process.


How to Source in a Modern Hospital Recruiting EnvironmentErin Murray, President, eHospitalHire; Gary Zukowski, Senior Vice President, CareerArc ; Bobby Matthews, Innovation and Transformation Architect, Talent Acquisition and Retention, Mount Sinai Health System

Content Level: Intermediate

The presenters will cover sourcing techniques including how to’s on Twitter, Facebook, LinkedIn, SourceLync and more. In addition, they will walk through how to set up a sourcing team, both externally and internally.

Health Care Recruitment Thought Leader Coffee Chat

Hosted by David Szary, Founder and President, Lean Human Capital

A panel will discuss the three biggest challenges in health care talent acquisition and what the most innovative health systems in the country are doing to overcome them!

• Sourcing experienced RNs

• Centralized/shared service talent acquisition models

• Employee retention

CHCR Credentialing Exam

The NAHCR Credentialing Exam will be offered on Tues-day, July 12. In order to sit for the exam you must meet the following criteria: 1) a minimum of two years’ experience in health care recruitment and 2) currently employed as a health care recruiter. The criterion to sit for the exam does not require that you be a member of NAHCR.

Please note that there is a registration fee for the exam, separate from the Credentialing Review Course and the IMAGE Conference. To register for the CHCR exam, please visit the NAHCR website at www.nahcr.com, choose About Us and then Credentialing Examination from the menu. The fee for members to take the exam is $450; the fee for non-members is $595. Non-members who take the CHCR examination will receive a free membership through the end of the calendar year.

Welcome to IMAGE 2016 Reception

Reconnect with friends and meet new ones during this fun-filled reception! Meet the NAHCR Board, network, win door prizes and enjoy light hors d’oeuvres and a drink before heading out to dinner.

http://www.nahcr.com


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Wednesday, July 13, 2016

Regional Meetings Breakfast

Why should you plan to attend the Regional Meetings? Here is a sampling of what previous attendees had to say:

• “Excellent discussion – love the regional meetings.” • “It was fabulous!”

• “Very informational, good to meet others from the same area.”

• “Lots of questions and answers. Very good!”

• “Excellent dialogue, good exchange of best practices.”

• “Excellent information and a great chance to network.”

Join others in your region for an informative discussion on hot topics and best practices.

Welcome & Opening RemarksOpening Keynote Session

How to Recruit with VideoJim Stroud, Social Media Development Manager, Trainer, Public Speaker, Online Community Manager, Randstad Sourceright US


In this presentation participants will learn:

• Seven compelling reasons why you should be using YouTube in your overall recruiting strategy

• No-cost strategic practices that will give you an unfair advantage over your competition

• How to leverage YouTube for competitive intelligence

• Case studies of major brands using YouTube in their recruiting efforts

• Search strings and lesser known resources for finding passive candidates on YouTube

• Evaluation of tools that will promote your company brand on YouTube and optimize your video for better search engine results.

Bring Your ‘A’ Game to Work & Life

Stephanie Staples, CSP, Speaker, Author, Consultant


If you have ever been tired, overwhelmed, stressed and it’s not even lunch time yet, you will need to hear this pre-sentation. If you have ever felt like there was not enough time, energy and motivation to do the things you know you ‘should’ do, you will appreciate this presentation. If you have significant relationships that have room for improve-ment, you should grab your pen and paper and run, not walk, into this presentation!

Stephanie has burnt out and bounced back, ran out of time, energy and motivation and now has more than enough of all of them. She has let work overtake her rela-tionships and figured out how to get them back even bet-ter than before. Steph knows firsthand that we can only do good if we feel good, and we can only feel good if we are willing to look at our lives beyond our work. Yep, we have to look into the mirror. Yikes!

Journey on this high energy, no holds barred presentation as Stephanie peels the layers back and exposes not only what you need to do to bring your ‘A’ game to your life and livelihood but how to do it – sustainably!

Participants will:

• Learn the five ‘A’ Principles for a life of success and significance

• Assess current state of well-being

• Gain ideas for improving relationships, managing stress and improving work-life balance

• Discover two techniques to apply to virtually any situa-tion to increase resiliency and bounce forward

“Great conference! It’s a must conference for most health care recruiters and directors to attend! I hope to see you all next year!”

— 2015 Attendee


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Concurrent Session 1A

Substance Abuse in the Workplace: Handling Issues following Legalization of Marijuana & Other Developing Legal IssuesMichael W. Padgett, JD, Shareholder, Jackson Lewis P.C.

Content Level: Advanced

Recently, several states have legalized recreational use of marijuana, including Colorado and Washington. Twenty-five states have legalized marijuana for medicinal use. Many state legislatures are considering laws in their 2016 sessions. The legalization of marijuana presents interesting dilemmas for employers under the ADA and FMLA, including issues on reasonable accommodation, protested leave and drug testing regimes. The presenter will provide an overview of the laws implicated by drug and alcohol use and address strategies for dealing with substance abuse in the work-place.

Concurrent Session 1B

Going from Good to Elite! Health Care Recruiter Best PracticesDavid Szary, Founder and President, Lean Human Capital; Carla Kennedy, HR Manager, Talent Acquisition, Rush University Medical Center


Over the last 20 years, performance improvement expert David Szary, founder of Lean Human Capital and The Recruiter Academy, has had the unique opportunity to work with tens of thousands of recruiters around the world. David and his team have analyzed and researched the attributes and habits that define the unique differences between average recruiters and the health care industry’s elite recruiters.

Concurrent Session 1C

Energize the Enthusiasm…That Exists WithinPaul Vitale, Founder, Vital Communications, Inc.


Paul Vitale reinforces the idea that enthusiasm is a choice. Being able to define enthusiasm, determine where your particular passions lie, and what can be done to make those passions shine, are keys to maintaining enthusiasm in the whirlwind of life. The ideas and principles rediscovered in this session will not only reinforce why enthusiasm works, but also provide the tools necessary to embrace it each day.

Annual Awards & Business Meeting Luncheon

The Annual Awards & Business Meeting Luncheon is a not-to-miss special event honoring this year’s award recipients for the Media Award, Cindy Fife Scholarship Award, the Chapter Achievement Awards and the NAHCR Distinguished Member Award. Welcome the 2015-2016 Board of Directors as they are introduced and appreciate our sponsors, institutional members and volunteers as they are recognized. The business meeting portion of the luncheon will include the installation of the 2016-2017 Board of Directors, a financial update and committee and staff reports. All IMAGE attendees are encouraged to attend this excellent networking and appreciation event.

“While I realize this has been used many times before, I still have to rave about the networking and sharing opportunities that IMAGE presents to us. There is nothing like true ‘social’ interaction!” — 2015 attendees


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Building a Proactive Sourcing Function in a Traditional Recruiting ModelMichele Miron, MBA, SPHR, SHRM-CSP, Director, Recruiting, BAYADA Home Health Care; Bill Wiseley, Director, Recruiting Process Operations, BAYADA Home Health Care


We know that everyone is a passive candidate in the recruiting digital age! During this session, participants will learn how to implement a proactive sourcing function. The presenters will begin by providing a current state of the job market and demonstrate how it has changed dramatically over the last few years. This demonstration will show why a proactive sourcing strategy is so important. Participants will look at the roles and responsibilities of the sourcers, their key performance indicators, budgetary implications, how to measure success and creative ways to build a talent pipe-line. The presenters will share a process flow chart used by their company. Participants will also have an interactive dis-cussion to share sourcing ideas and learn from each other!


It’s All about Engagement: Building & Nurturing a Talent Community to Improve Candidate Quali-ty, ROI & Time to FillDavid Tuttle, MS, Executive Vice President and Chief Product Officer, AppVault


As the demand for health care talent increases, building a pipeline of active and passive candidates has become critical to meeting the challenges of recruitment in 2016. Health care providers are experiencing record-breaking talent shortages and time to fill, and ensuring that you have a warm pipeline of candidates is essential to getting the best talent. Dave Tuttle takes participants through the emerging trends on health care job seeker behavior, pro-vides a comprehensive overview of what it takes to build and effectively leverage a talent community and presents a case study on how a talent community has significantly improved the way that a hospital recruits. Recruiters will be armed with everything they need to know about how to effectively meet the challenges of health care recruitment in 2016 and 2017.


Headhunting in Health Care: FREE Sourcing Resources to Find Passive CandidatesGreg Hawkes, MBA, Recruiter, MD Anderson Cancer Center


The health care recruiting landscape is changing dra-matically as there is increasing complexity in health care, including movement into emerging markets for clinical research, pharmaceutical development and technological advancement. With a national unemployment rate of five percent in November 2015, the health care industry is ex-periencing an unemployment rate well below the national average at 3.2 percent. The health care sector continues to experience job growth, and the competition for talent is ex-ploding, requiring health care recruiters to arm themselves with tools to face the war for talent! In this session, the pre-senter will provide an overview of sourcing techniques used in targeted searches for passive candidates who have not applied through a job posting or ATS. This includes Boolean and Keyword Search String Development as well as a tool box of free resources to source candidates. Using resources like Boolean builders and contact info syntax, the presenter will demonstrate how to partner various techniques to run quick and effective searches. Health care recruiters will gain the competitive advantage needed in the candidate market.

Setting the Tempo for SuccessPaul Vitale, Founder, Vital Communications, Inc.


The momentum an individual brings into any environment sets a tempo that affects the end result. During Setting the Tempo for Success, Paul Vitale shares concepts that demonstrate the necessity for controlling one’s approach and energy regardless of the surrounding variables and circumstances. Through strategic positioning of actions, reactions and attitude, each member of a team is directly responsible for the success of the unit as a whole. This dynamic presentation will not only enlighten, but also remind participants of their influence.

During this interactive multi-media presentation, Paul not only shares in-depth remarks and observations, but challenges participants to:

• Be Accessible and Available to Those Knockingº Show up and be preparedº Welcome the generational divideº Meet others in the trenches

• Be Purposeful and Consistent with What’s Offeredº Once suggested, mean itº Report progress more times than notº Become comfortable with reality


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• Be a Loyal and Dependable Champion for Othersº Know what’s in it for all involvedº Continue learning the goals and fears of othersº Provide feedback grounded in sincerity

• Be Self-Aware and Tolerant of Life’s Inconveniencesº Gauge strengths, weaknesses and opportunitiesº Promote respectful candorº Move beyond successes and failures

• Be a Sparkplug of Optimism and Enthusiasmº Demonstrate kindness and empathy to allº Share excitement for others’ achievementsº Offer positive solutions to negative situations

Research indicates that no matter the industry or employ-ment position, we control the outcome of our success through the tempo we set. Paul developed the proven methods shared during this empowering training to em-bolden individuals to take command of their influential personas in order to improve their environments, thereby changing their results.

Exhibit Hall Reception

Please be sure to visit and thank our 2016 exhibitors and sponsors! The IMAGE Exhibit Hall will feature a wide variety of vendors, including publishers, online resource provid-ers, recruitment marketing agencies, applicant tracking software suppliers, screening providers, assessment solutions and more. See new products, learn the latest on industry trends and issues, see many companies at one time, check-in with existing suppliers and network with colleagues and vendors. The exhibit hall will surely help every attendee find ways to become more efficient and effective.

Thursday, July 14, 2016Vendor Demos Breakfast

Join fellow attendees for breakfast coupled with two very special 20-minute vendor demonstrations. These time slots are dedicated time for the exhibitors to highlight their prod-ucts or services.

Employment Law Updates: What’s Hot for 2016?

Jason W. Kearnaghan, JD, Labor and Employment Partner, Sheppard Mullin


Our legal expert will share legal updates facing employ-ers. This will involve an overview of relevant legal cases, a discussion of practical solutions to current legal issues and a discussion and overview of new and novel legal issues fac-ing employers in the future, given the growing and thriving employment and labor litigation around the country.


Legal Q&AJason W. Kearnaghan, JD, Labor & Employment Partner, Sheppard Mullin


As a follow-up to the general session, our legal expert will answer audience questions about employment and labor is-sues and facilitate a stimulating discussion as to how employ-ers can meet the growing demands of legal compliance given the myriad of employment regulations and laws.


Avera Health’s Recruitment Transformation JourneySheila Hansen, Talent Acquisition Manager, Avera Health; Deb Vargovick, Senior Consultant, Lean Human Capital


In this riveting session, attendees will participate in a discus-sion with Avera Health and Lean Human Capital regarding the 18-month recruitment transformation journey Avera recently took, to go from good to elite. This is a must-attend session for any recruitment professional seeking to learn best practices from industry practitioners. Participants learn how to embark on a Lean transformational journey with their team to create a culture passionate about contin-uous improvement and lifelong learning. Participants will also learn to develop an analytic framework to implement a “management by fact” culture to help stop the water cooler discussions.


Recruiting Health Care Talent beyond BordersJoseph Stubblebine, Vice President, Talent Solutions, Beyond; Robin Stander, International Sales Manager, TotalJobs Group


A shortage of talent is a significant challenge for health care industries worldwide. With employers desperately needing to fill positions for nurses, physicians and tech-nicians, could centralizing the global workforce be the answer? How can global recruiters centralize budgets and market available jobs that resonate with a foreign region’s local workforce? In this session, participants will learn about the current landscape of the global recruiting market, the challenges faced and how global recruiters can success-fully improve their strategies. Through extensive research conducted by Beyond and The Network, Joe Stubblebine and Robin Stander will uncover what motivates job seekers to work abroad and emerging trends that every global recruiter needs to understand.


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The Recruitment & Retention Puzzle: How to Make All the Pieces Fit!Martin S. Everhart, MPA, Corporate Chief Human Resources Officer, RWJ Health System, Robert Wood Johnson University Hospital; Anastasia Jacobs, MHA, BSN, RN, PHR, Administrative Director, Human Resources, Robert Wood Johnson University Hospital


The posting of vacancies is on the rise, new grads are call-ing, and your customer needs to fill their positions! With the diverse health care needs of patients and the ongoing war for talent, those in recruitment are faced with challenges. How do you make all the pieces fit? This session will focus on the creation of a dynamic and structured approach to recruitment and retention of nursing professionals. Through this approach there is a delicate balance of managing the positions, but most importantly, managing the candi-dates. The establishment of two teams – a nurse recruitment operating group and a nurse recruitment coordinating group – comprised of union leadership, nursing leadership, members of senior leadership and members of the human resources team has given RWJUH the ability to effective-ly source candidates, conduct focused recruitment and streamline recruitment processes and practices. This session is a great opportunity for participants to gain insights into the development of key recruitment metrics, discover avail-able tools and resources to enhance recruitment efforts and to strengthen the relationship with hiring managers. The war for talent is on…are you ready to work toward solving the puzzle?


Building a Top-Performing Recruiting FunctionAngie Addington, PHR, Manager, Talent Acquisition, Spectrum Health System

Content Level: Entry/Intermediate

In a little over a year, Spectrum Health System complete-ly revamped its talent acquisition function and became recognized nationally as the Best Recruiting Team while deliverying an exceptional candidate experience. They accomplished this not through expensive technology, but by eliminating inefficiencies and mastering the basics. Join Angie from Spectrum Health as she shares the Spectrum Health journey and provides inexpensive, actionable steps participants can take today to win the war for talent.


Great Candidate Experiences Don’t Happen by Accident: How to Turn Your Employment Website into a Dynamic Tool & Deliver Personalized Marketing to CandidatesDaniel Reynolds, Director of Client Service, Fusion Marketing Group, Inc.


Creating a great candidate experience is a key objective for most health care recruitment teams today. How can you leverage the efficiency of applicant tracking systems and other automation while still letting each individual can-didate know that they are important to you and that they matter to the organization? “People matter here,” is often a recruitment marketing tagline. However, when it comes to the actual experience of applying for a job, the message conveyed is often quite the opposite. Maybe it’s time we take a lesson from consumer marketing and leverage the potential of personalized marketing.

We have all experienced the power of the Internet to make our lives easier and help us accomplish tasks effi-ciently – due to its unique power, digital marketing offers personalized content for individual consumers. An example is Amazon.com, which pioneered personalized marketing. Because Amazon has tools in place to track customers’ purchases and interests, it can customize content and marketing messages to fit those interests. In this way, the marketing becomes more relevant to the individual’s need – it’s personalized, it gets noticed, and it generates action.

Personalized marketing is a four-phase process: identifying potential customers; determining their needs and their value to the company; interacting with customers so as to learn about them and customizing products, services and communications to individual customers. Apply these same steps to recruitment marketing, and you will improve the candidate experience. Deliver highly personalized content and messaging to candidates and help them to connect with the right position in your organization. Follow the can-didate’s path through the job search process, and explore how new technology can take recruitment programs from good to great!

Lunch with Exhibitors

Not enough time to visit with all of the exhibitors on Wednes-day? No worries! The IMAGE Exhibit Hall will be open Thurs-day from 10:00 a.m. – 4:30 p.m., giving you another oppor-tunity to visit our 2016 Exhibitors and Sponsors. Lunch will be provided beginning at 12:15 p.m.


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This Year’s Results! The Healthcare Recruitment Benchmark Study

David Szary, Founder and President, Lean Human Capital


In its 7th year, the Healthcare Recruitment Benchmark Study has compiled recruitment data from over 350 hospitals throughout the country. Lean Human Capital has analyzed the data with respect to key recruitment metrics critical to measuring performance in the areas of process efficiency, responsiveness/speed, staff productivity, vacancy rates, cost and more.

Committee Team Meetings

Interested in getting more involved with NAHCR? Attend-ing a committee meeting (now called teams) during the conference is an excellent first step to learning more about NAHCR and getting involved. Make plans now to attend one of the following team meetings.

• Communications Team• Education Team• Membership Team

Friday, July 15, 2016Vendor Demos Breakfast

Join fellow attendees for breakfast coupled with two very special 20-minute vendor demonstrations. These time slots are dedicated time for the exhibitors to highlight their prod-ucts or services.

Innovate or Stagnate: The Cutting Edge of Change

Bruce Christopher, Psychologist, Humorist


Life is change – growth is optional. How true! If there is one thing we can count on in life, it’s change: corporate reor-ganizations, down-sizings, mergers, technological advanc-es. How can we keep up? This session shows how to be-come a SURF-RIDER, learning to ride the waves of change instead of being overwhelmed by them. Participants will discover how to embrace the opportunities of change and yell, “Surf’s Up!”

Recruitment Trends 2016: The Outlook for Health Care Employers & Professionals

Christopher Stone, Director, Talent Solutions, Health Career Center, American Hospital Association; Amy Goble, Vice President, Health Career Center, American Hospital Association

Content Level: Entry/Intermediate

With health care’s transformation to the second curve, the need for a workforce with new and evolving roles and competencies is critical. Participants will explore the major drivers of change and key industry trends as well as review current hiring data regionally and nationally. Presenters will share findings from the 2016 Healthcare Talent Acquisition Environmental Scan. They will discuss emerging roles and what they mean for the future of health care recruitment, including physician leadership and the need for integrated clinical and administrative leadership to drive transforma-tion. Additionally, the presenters will share recent data on supply and demand analytics for the marketplace na-tionally, including key position populations such as nurses, advanced practice nurses, physician assistants and physi-cians. The presenters will explore results utilizing participants’ experiences. They will also share results of the recent 2016 Job Seeker Insights report with details on what job seekers are looking for in an employer and how employers can ensure their recruitment approach is set up to succeed.


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Mission Possible: Achieving Stellar Patient & Associate SatisfactionMona Tucker, MA, SPHR, SHRM-SCP, Director, Human Resources, Seton Medical Center-Harker Heights


Do you want to know what it takes to attract the best talent and grow and sustain stellar patient and employee satisfac-tion? This presentation is not about the flavor of the month. This is about getting back down to basics and ensuring that everyone on the team has the same focus and purpose. It definitely starts with a common purpose and commitment. The rest can be taught!


Going beyond the Interview: How to Find the Right Talent on a Tight TimelineTheresa Mazzaro, Nurse Recruiter, Adventist HealthCare

Content Level: Entry

Veteran nurse recruiter, Theresa Mazzaro, was handed a tall order on the first day of her new job with Adventist Health-Care: hire a large number of nurse graduates and nurse externs in 60 days. Oh, and make sure they are team play-ers, enthusiastic, empathetic and compassionate. In other words, find really great nurses. Attend this session to hear how Ms. Mazzaro successfully met her 60-day hiring goal by going beyond the interview with new processes to quickly move applicants through each hiring step using informa-tion provided by the people who know them best – former direct reports, managers and peers.


Best Practices in the Recruitment & Management of a Contingent Work Force (In-House Supplemental Pool)Deborah Rowe, MS, RN, PHR, CHCR, Vice President, Genesis Staffing Services, Genesis HealthCare


Genesis HealthCare employees are the vital link between Genesis HealthCare and its patients and residents. Gen-esis HealthCare recognizes that the workforce continues to evolve, and the contingent workforce is the key driver in the provision of care. Since 1998, Genesis Staffing Ser-vices has evolved from an agency model to a “one call”, in-house, supplemental pool nursing model servicing six states with over 1,000 per diem employees. Participants will walk through this model and learn about the core compo-nents of recruitment, management, training, performance improvement and financial outcomes. The presenter will guide participants through the experience to enhance their own workforce models in the changing health care envi-ronment! The presenter will provide participants with best practices of what Genesis HealthCare learned through its journey.

“This was my first NAHCR conference, and I have been a health care recruiter for just over a year. I definitely learned many new things, but I think that the possibilities are endless! Whether you are new to health care recruiting or you helped write the book, you will absolutely have great take aways from attending an IMAGE conference!”

— 2015 Attendee

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42ND ANNUAL IMAGE

CONFERENCE



42ND ANNUAL IMAGE

CONFERENCE42nd Annual IMAGE ConferenceJuly 12-15, 2016 • Las Vegas, Nevada.

Thank you to our Sponsors!

There is still time to sponsor an event or meeting related item!

Please visit our Exhibitor and Sponsor Prospectus online.

“This was an amazing conference. As a first-time attendee I felt an enormous sense of value from all the sessions and speaker presentations I attended. It was wonderful to network and share ideas with other health care recruiting professionals, and I feel I have made some lasting friendships!! I am looking forward to next year. Thank you”

— 2015 Attendee

http://www.nahcr.com/Pages/IMAGE-Conference.aspx

2016 IMAGE Conference Registration FormNAHCR Executive Office, 222 S. Westmonte Drive, Suite 101, Altamonte Springs, FL 32714. Register Online: www.nahcr.com

Deadline for advance registration is June 20, 2016.Registrations after this date must be completed on-site at the conference.

STEP ONE: REGISTRATION INFORMATIONPlease list your name exactly as you would like it to appear on your name badge: *these items may appear in the registration roster❏ I do NOT want my name to appear on the pre-registration roster.

*Name

*Credentials (e.g., RN, BSN, CHCR – limit 3) Title

*Organization Address

*City *State Zip *Country

*Phone Cell Phone

*Email

Special Needs❏ I will need assistance with: ____________________________________________

❏ I have the following dietary requirements: ❏ Vegetarian

❏ Vegan ❏ Gluten-Free ❏ Diabetic ❏ Kosher

❏ Other: _______________________________________________________________

❏ This is my first IMAGE Conference.

❏ I am a new NAHCR Member.

❏ I am aware that my photo may be taken during the conference and

may be published on NAHCR social media sites, NAHCR’s website and

in publications to promote NAHCR and the IMAGE Conference.

Emergency Contact Information

Name

Relationship

Phone Number

STEP TWO: REGISTRATION – MEMBERS

On or Before After PRE-CONFERENCE WORKSHOPS 5/20/16 5/20/16

❏ Pre-Conference Workshop 1 ❏ $300 ❏ $400



BUNDLE – MEMBERS❏ Conference and ❏ $850 ❏ $950

Half-Day Workshop

Workshops: ❏ 1 or ❏ 2 or ❏ 3

FULL CONFERENCE ONLY – MEMBERS❏ Member ❏ $675 ❏ $775

SINGLE-DAY REGISTRATION – MEMBERSWednesday, July 13 ❏ $345 ❏ $345

Thursday, July 14 ❏ $345 ❏ $345

Friday, July 15 ❏ $345 ❏ $345

Total Member Registration Fees: $ ______________________

REGISTRATION – NON-MEMBERS

On or Before After PRE-CONFERENCE WORKSHOPS 5/20/16 5/20/16




BUNDLE – NON-MEMBERS❏ Conference and ❏ $1,150 ❏ $1,275

Half-Day Workshop

Workshops: ❏ 1 or ❏ 2 or ❏ 3 or ❏ 4

FULL CONFERENCE ONLY – NON-MEMBERS❏ Member ❏ $975 ❏ $1,075

SINGLE-DAY REGISTRATION – NON-MEMBERSWednesday, July 13 ❏ $445 ❏ $445

Thursday, July 14 ❏ $445 ❏ $445

Friday, July 15 ❏ $445 ❏ $445

Total Member Registration Fees: $ ______________________

What is your primary role in health care recruitment?

❏ Full Life-Cycle Recruiter, I do it all! (includes Nurse Recruiter, Allied Health Recruiter, etc.)

❏ Talent Acquisition Specialist (includes Nurse Recruiter; Allied Health Recruiter, etc.)

❏ Sourcing Specialist

❏ Onboarding Specialist

❏ HR Generalist (Recruitment & Employee Relations duties)

❏ Recruitment Marketing Specialist

❏ Talent Acquisition Manager/Director

❏ I am a decision maker regarding recruitment products and services within my organization.

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2016 IMAGE Conference Registration Form

*Name

STEP THREE: AWARDS LUNCHEON & 50/50 DRAWING TICKETS

Awards Luncheon Tickets (for guests or Wednesday-Only Registrants)

___ × $69

Guest Name(s)

Total Awards Lunch Ticket Fees: $__________

Giving for Good – 50/50 Drawing

$1 for 1 Ticket

Total tickets ________ x $1

Total 50/50 Drawing Ticket Fees: $__________

STEP FOUR: CONCURRENT SESSIONSPlease review the IMAGE Conference schedule and indicate below the concurrent sessions that you think you would be interested in attending. You will not be mandated to attend the sessions chosen below; the information will be used for internal planning purposes only and is subject to change.

Wednesday, July 13 10:35 a.m. – 11:35 a.m.❏ 1A❏ 1B❏ 1C

2:00 p.m. - 3:00 p.m.❏ 2A❏ 2B❏ 2C

STEP FIVE: OPTIONAL EVENTSThe following events are included in your registration fee. Please indicate if you will be attending:

❏ Health Care Recruitment Thought Leader Coffee Chat

❏ Welcome to IMAGE 2016 Reception

❏ Awards Luncheon (included in conference registration fee; tickets required for Wednesday-only registrants or guests)

❏ Exhibit Hall Opening Reception sponsored by

STEP SIX: TOTAL FEES ENCLOSED

Total Registration Fees $__________

Total Awards Lunch Ticket Fees $__________

Total 50/50 Drawing Ticket Fees $__________

TOTAL ENCLOSED: $__________

All funds must be submitted on a U.S. bank in U.S. funds. NAHCR does not accept purchase orders or invoice for services. NAHCR Tax ID: 75-1650774.

❏ Check made payable to NAHCR – check #__________

Charge payment to the following credit card:

❏ VISA ❏ MasterCard ❏ AMEX ❏ Discover

Credit Card Number

Expiration Date

Name as it appears on card

Signature Date

Contact Phone of Cardholder

STEP SEVEN: SUBMIT REGISTRATION FORM

Please return the registration form and total amount due to:Mail: NAHCR Executive Office 222 S. Westmonte Drive, Suite 101 Altamonte Springs, FL 32714

Fax: Fax completed registration form with credit card payment to 407-774-6440 or register online.

Questions? Contact the NAHCR Executive Office at 913-895-4627 or [email protected]

Cancellations & TransfersCancellations and transfers must be requested in writing and postmarked, faxed or emailed by June 20, 2016. Refunds will be issued following the conference. A $50 administrative fee will be assessed. Cancellation requests must include the reason for the cancellation. If you transfer your registration to another person, please include a completed registration form for that person with your written request. Requests for cancellation postmarked, emailed or faxed after June 20, 2016, are not refundable. If you wish to register after June 20, please bring your completed registration form and payment with you to the conference.

Thursday, July 14 9:25 a.m. – 10:25 a.m.❏ 3A ❏ 3B ❏ 3C

11:15 a.m. – 12:15 p.m.❏ 4A❏ 4B❏ 4C

Friday, July 1511:40 a.m. – 12:40 p.m.❏ 5A❏ 5B❏ 5C

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Please log on to www.nahcr.com and update your demographic information. After logging on, click “Member Services,” “My Account” and then “Personal” to place a check in each box that applies to you. Please note that any changes to your name, designation, organization, email or phone will not be updated on your conference registration. You must contact the Executive Office at [email protected] to make any changes to this registration.

https://nahcrmember.goamp.com/nahcrwcm/AsiCommon/Controls/Shared/FormsAuthentication/Login.aspx?ReturnUrl=%2fNahcrWCM/MemberServices/NahcrWCM/MemberServices.aspx

mailto:info%40nahcr.com?subject=

15

Hotel Information The Cosmopolitan of Las Vegas3708 Las Vegas Boulevard SouthLas Vegas, NV 89109702-698-7000

Home to the 42nd Annual NAHCR IMAGE Conference, The Cosmopolitan of Las Vegas is just three miles from McCarran International Airport and on the world famous Las Vegas Strip. The Cosmopolitan is the most original destination in the heart of The Las Vegas Strip. This unique luxury resort and casino is unlike any other. Enjoy oversized residen-tial-styled living spaces with private terraces and breathtak-ing views of the Las Vegas skyline. Dining is reinvented with a one-of-a-kind restaurant collection featuring world class chefs making their Vegas debut, including David Myers, Scott Conant and José Andrés, along with authentic dining options by famed restaurateurs Costas Spiliadis, The One Group and brothers Bruce and Eric Bromberg. Stylish design and art engage cultural sensibilities while a vibrant night-life scene captivates perceptions. The Pool District offers panoramic views and unrivaled service, allowing guests to choose between three distinct pool experiences. Combine it all with an eclectic mix of hand-selected boutiques, a 100,000 square-foot casino featuring first-of-their-kind casino cabanas, Marquee Nightclub & Dayclub and the sereni-ty of Sahra Spa & Hammam to redefine your luxury resort experience. Hotel description courtesy of The Cosmopolitan of Las Vegas.

Internet Access: NAHCR is pleased to provide compli-mentary wireless Internet access in the NAHCR Meeting Space.

Check-in/Check-out: Check-in is 3:00 p.m., and check-out time is 11:00 a.m. Early check-in and late check-out requests will be accommodated on a request basis and should be directed to the hotel.

NAHCR Conference Hotel Rates: The IMAGE Conference hotel rate is $173 single/double, $203 triple and $233 quad occupancies plus tax per night. The conference rate will be honored three nights before and after the conference dates based on hotel availability. The deadline to make your hotel reservations is June 20, 2016.

Reservations: Make your reservations now by booking on-line at http://bit.ly/NAHCR16Hotel or by calling 702-698-7575 and requesting the NAHCR IMAGE rate.

Please support NAHCR by making your reservations at the headquarters hotel. The Cosmopolitan of Las Vegas is the official housing provider for the 2016 NAHCR IMAGE Con-ference. NAHCR has worked diligently with the hotel to establish a room block and negotiate an optimum room rate for its attendees and exhibitors where all NAHCR asso-ciated functions will be held. Attendees are encouraged to stay at the host hotel so that NAHCR and its members

can benefit from the hotel’s reduced costs that in turn, lead to keeping registration costs and exhibit fees down for participants.

TransportationMore than 10 taxi companies provide service to and from the airport and locations throughout Las Vegas from McCa-rran International Airport. The hotel is three miles from the airport, and cab fare is approximately $22.

Attire & weatherLas Vegas’ average high temperature in July is 104 degrees Fahrenheit, with an average low of 81 degrees Fahrenheit. Business casual clothing is recommended for all events. Re-member that meeting rooms and public areas in the hotel are well air conditioned, so it is best to bring a sweater or jacket to ensure your comfort.


http://bit.ly/NAHCR16Hotel

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