Welcome to our presentation

Submitted to Ishtiaq Arif Assistant Professor

School of Business Studies MBA (MKT & Bank Mgt.) SUB BBA (DCC under NU), PGDBM

Submitted By Md. Mezbauddin Ahmed Id: 2014110001047 Mohhama Azharul Haque Id: 201411000104 Md. Rezwan Khan 2014110001030 MAHBUBUR RAHMAN Id:2014110002003 MD. ARIFUZZAMAN 2014110002006

Project Nation Branding: Comparision Between

Bangladesh & India

Our project Nation Branding through RMG Sector

What is Brand????

Nation Branding

We will Brand our Nation ….. With RMG Sector…

ABOUT RMG Sector of Bangladesh

Bangladesh’s RMG sector has a bright future as close competitors like China ,india,Vietnam,Srilanka

The boom industry Most earning Foreign revenue RMG Sector Called the HIDDEN

TREASURE.

Comparision Between Bangladesh & India

Title Bangladesh India

Worker 4 million 40 million

Total GDP contribution

21.03% 14.05%

Wages rate 0.39 usd/hr 0.57 usd/hr

Export Volume 25491.40 million dollar

15270.13 million dollar

Buyer working About 500 About 400

Total Factory About 5000 About 4,135

Contribution in total export

75% 64%

Global apparel export

5.1% 5.4%

Shipment in 2013-14

$4.9 billion $3.2 billion

     

Prospective of RMG Industry Market Diversification Flow of Investment Lead Time Infrastructural Impediments Labor Productivity Cheap Labor cost

The Barrier of Indian Apparel Industry…… Higher Tariffs Higher Tariffs Labor cost higher than Bangladesh Phasing out of Quotas

SWOT Analysis.. Strength: Energy at low price Excellent Tele-communications network Convenience of duty free custom

bonded w/house Looking forward to Duty Free Excess to

US, eu

Weakness Lack of marketing tactics A small number of manufacturing

methods Lack of training organizations for

industrial workers Subject to natural calamities

Opportunity EU is willing to establish new industry If skilled technicians are available.. If have large warehouse

Threat… Neighbor countries Quality less materials Political unrest

Thank you for stay with us…