Natasa Kuzmanovski MMB Presentation

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PR Arena International - Sarajevo, November 17, 2012

Natasa Kuzmanovski, Head of Identity and Communications UniCredit Bank Serbia

Supporting local communities Micro Marketing Budget project


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Local communities vs. HQ

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What is Micro Marketing Budget?

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In 2010, Micro Marketing Budget project was with the following goals:

Become integral part of local communities

Build closer relationships with customers and local authorities through donations and sponsorships of

important for the local communities

Get to know the customer and their needs directly

Demonstrate that we care about customers and show that things which are important for them are of same

importance to us

Promote tourist offer of local communities

Help communities in preserving local tradition and heritage

Contribute to improvement of educational conditions in schools and municipalities

As a leading European bank, we are dedicated to the development of the

communities in which we live, and to being a great place to work.

In accordance with one of the main pillars of our Group Mission and Brand positioning we want to get closer to localcommunities in which we operate.

Based on proposals from the branch network regarding activities in local communities, each year special budget

(Micro Marketing Budget) is allocated for these initiatives. These initiatives are proposed and budgeted at the

beginning of the year.


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Project communication effects

Developing long termand sustainablerelationship with local

communities and branchpromotion on local level

Strengthening banks

local and nationalpresence and reinforcingcommitment to localcommunities through

customer centricapproach

Promoting localcommunities and

preserving nationaltradition and heritage

pioneering andencouraging otherorganizations to

participate


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Our Micro Marketing Photo Story in 2010 and 2011


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Micro Marketing Budget Project 2012

Subotica

Street Volleyball

Tournament

Belgrade

Bosko BuhaTheatre

Sombor

Sombors

Kettle

Smederevska Palanka

Donation of ultrasonic

apparatus for Maternity

ward

Sremska Mitrovica

Piccolo swimming

meet Negotin

Mokranjac

Days

Kragujevac

Production of thetourist brochure

Zajecar Days of

Zoran RadmilovicPrijepolje

Touristmanifestations

Limski darovi

Vranje Boras

Theater Days

Ub

Amateur Theatre

Festival

Activi ties supported also 2011

Activi ties under the Micro Market ing Budget 2012

Number of activi ties: 12

Period of execution:April to November

2012

Purpose: Strengthen local communities

through projects that improve each livesof citizens in each of these communities

Communities involved: Subotica,

Sombor, Beograd, Sremska Mitrovica,

Novi Sad, Prijepolje, Smederevska

Palanka, Kragujevac, Negotin, Zajecar,

Ub and Vranje

Areas of sponsorship: Culture, Health,

Sport, Gastronomy and Education.

Overview

Novi Sad

Old-timers

showcase


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Project overview: April November 2012

Major local initiatives overview

City: Subotica

Event name: UCB Street Volleyball Tournament 2012

Traditional Volleyball Tournament for children

City: Zajecar

Event name: Days of Zoran Radmilovic

National Theater Festival dedicated to the actor born in Zajear, during which theater plays

are showing in his honor.

City: Vranje

Event name: Boras Theater Days

National Theater Festival dedicated to the writer Bora Stankovic born in Vranje, during which

theater plays are showing in his honor.

City: Smederevska Palanka

Event name: Donation of ultrasonic apparatus for Maternity ward

Donation to support raise funding for local maternity ward to purchase urgently needed ultrasonic

apparatus.

City: Negotin

Event name: Mokranjac Days

Festival organized at the national level, presenting the international and local performers of

classical music


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Supporting Maternity ward

Steps undertaken

Identification of local need and based

on proposal by local branch

Initial donation made

Opening of special account for

donation

Partnering up with other organizations

to support B92 Fund

PR support stories and press

release

YOU ALWAYS HAVE

TO BE ALERT


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What happened?

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Steps undertaken

Donation to the theatre renewal

Continued sponsorship o f Boras

Theatre Days (held in October 2012)

Opening of special account for

donation

Promotion of initiative and call for

donations through the network

Strong PR support to engage as many

individuals/companies to get involved

Press conference

Interviews

Stories


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Support to the renewal of Theatre in Vranje

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THANK YOU!

Natasa Kuzmanovski MMB Presentation

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