Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2.

Natalie LinGlobal Marketing DivisionJul 25, 2006

Storage Storage AppliancesAppliances

- DAS & NAS -- DAS & NAS -

Sales Kit V3.2Sales Kit V3.2

Storage Appliance Sales Kit V2.0 2

IndexIndex

Company ProfileCompany Profile

Market TrendMarket Trend

Product OverviewProduct Overview

Channel SupportChannel Support


Company ProfileCompany Profile


Corporate ProfileCorporate Profile

Established: 19901999－ Starting storage business

Capital: USD18MBackground: 14 years in industrial and embedded computingEmployee No: Taiwan 248 / Overseas 96 Global Branch: Headquarters in Taiwan, Los Angeles,

Paris, Dusseldorf, ShanghaiStrength: Robust Design for Embedded ApplianceProduct Line: Embedded Computing Platforms, Industrial PCs,

Panel Computer & HMI, Industrial Automation,

Network Appliances, Storage Appliances

Quality System: ISO 9000 at AXIOMTEK TaiwanISO 14000 at AXIOMTEK TaiwanISO 9001 at AXIOMTEK LA


PresidentYT

GMYT (S)

MIS Jimmy

ADM Spring

MFG Henry

QE Jansin

RBU2 Jason

RBU1 YT (S)

SBU2 David

StorageYT (S)

SBU1Matthew

Finance

Acc.

HR &GA

Japan

Europe/USA

Subsidiary

TW R.S

RSM I

Logistic &Material

RMA

Prod.

QA

QC

EE R&D 1

EE R&D 2

EPC

IA

SW R&D

ME R&D

PPC

PM

EE R&D

ME R&D

AuditAlex

Shareholders

ChairmanKC

BoardAudit

Committee

PresidentOffice

SE R&DRSM II QE

AXIOMTEK AXIOMTEK HeadquartersHeadquarters

ChinaSubsidiary

Marketing


1992Los Angeles

(52)

2003Shangh

ai(10)

1999Düsseldo

rf(7)2001

Paris(7)

1990Taipei(260)

2004Shenzh

en(21)

2004Beijin

g(10)

2004NJ(4)

2005Madrid

(2)

AXUSAXUS

AXEUAXEU

AXCNAXCN

2005TX(2)

Global OfficesGlobal Offices


Q1

Q2

Q3

Q4

DAC1991.03

IPC1992.05

ECP1996.08

PPC1998.01

NAS2002.03

NA2003.10

HMI2004.01

1990 1995

2000 2005

DAS2004.03

ExBoot2004.12

iCOM2005.08

2010

AppliedComputingPlatforms

Product DevelopmentProduct Development


AXIOMTEK is implementing comprehensive Information Systems to fulfill business needs and to gain competitive edges.

AXIOMTEK will build Global VPN to facilitate Global Collaboration. AXIOMTEK will rollout SAP ERP in all subsidiaries to achieve Global

Operations. AXIOMTEK has eRMA and eService for after-sales service and will

implement CRM systems to provide better service. AXIOMTEK will build a B2B platform to provide innovative service.

SAP ERP

eRMACRM

Global VPN Network

B2B PortalInternetInternet

AXUSAXUS AXCNAXCN AXEUAXEU ProspectsProspects

eServiceMIC DCC

PremierPartnersPremierPartners

General AccountsGeneral Accounts

Key Accounts

Key Accounts

Phase I Internal Integration

Phase II External Integration

Global InfrastructureGlobal Infrastructure


Established: 19995 Years in storage products

Storage Brand: FASTORAProduct lines: DAS & NASStrength: Robust design for embedded appliance

A Total Storage Solution ProviderA Total Storage Solution Provider

DAS & NAS The technology to fulfill the needs of easy storage expansion and networking

Background of Storage Background of Storage DevelopmentDevelopment


Taipei City Government Office of the President, ROC Changhua District Prosecutors Office Yilan District Prosecutors Office National Taiwan Normal University University of Tokyo China Development Financial Holding Corporation Chung-shan Institute of Science and Technology Institute of Static and Dynamik in Aviation and Aerospace (ISD) at

University of Stuttgart, Germany National Broadcasting Company, USA Z-Source (Document Imaging Distributor) , USA Vsee.net (Embedded MPEG4 Web Camera VAR) , USA

CustomersCustomers


PartnersPartners


Product Award

NAS-104 Best of Taiwan Best, Comdex fall

(2002)

NAS-208 Microsoft Asia Award (2003)

NAS-104 Won Award "Symbol of

Excellence" in Taiwan (2003)

SBC8168VEE NSTL Standard

AX6113 Best of Show(CT EXPO

2001)

AX6149A Best of Show(CT EXPO,

Spring 2000)

Product Award

AX6153 Product of the Year

(Internet Telephony,

1999)

AX6122 Product of the Year

(Internet Telephony,

1999)

X-TOPWon Award "Symbol of

Excellence" in Taiwan (1999)

AX6151A Product of the Year(CTI

Magazine, 1998)

AX6151A Best of Show(CTI EXPO, Fall 1998)

AX6156E Best of Show(CTI

EXPO, Spring 1998)

AwardsAwards


Market TrendMarket Trend


Storage needs are doubling every nine to twelve months

The price per GB is declined rapidly

Disk starts to replace tape for backup

Companies are detaching storage from servers to manage escalating storage needs

Continued Data Continued Data ExplosionExplosion


Data could be used anytime and anywhere “Network” managed Infinite scale Assurance of data integrity Instantaneous data recovery Absolute data security Simplified disaster recovery

Customer’s Customer’s ExpectationsExpectations


Disk

Tape

Backup Archive

ImmediateBusiness

Continuance

Backup Archive

ImmediateBusiness

Continuance

Tape

Disk

Paradigm ShiftParadigm Shift


Worldwide Disk Worldwide Disk Storage and Terabyte Storage and Terabyte

ShipmentsShipments

Source: IDC

2002 2003 2004 2005 2006

20,500

20,000

19,000

19,500

18,500

21,000

18,000

2,500,000

2,000,000

1,000,000

1,500,000

500,000

3,000,000

0

US($M) Terabyte

Revenue($M)

Terabyte Shipment


0

2000

4000

6000

8000

10000

12000

14000

2002 2003 2004 2005 2006

Re

ve

nu

e (

US

$M

)

Source: IDC DAS SAN NAS

Worldwide Storage Worldwide Storage RevenueRevenue


Source: IDC

0%

20%

40%

60%

80%

100%

1999 2000 2001 2002E 2003E 2004E 2005E 2006E% of

money spent

DAS SAN NAS

Worldwide Storage Worldwide Storage DeploymentsDeployments


Distribution

ChannelFirmWare

Hardware

Mechanics

SI/VAR

Support & SolutionIndustrialDesign

New T

ech

&

Standar

d Customer Needs

• Data Management• Network Management• WAN & Remote Management• System Management• Security Management• Application Management• Storage Management• Backup and Restore• Disaster Recovery• Data Replication

The Storage BusinessThe Storage BusinessHigh ComplexityHigh Complexity

Software


Enterprise(Over $100K)

Departmental($25K-$99.9K)

Corporate($5-$24.9K)

Small & MediumBusiness ($2-$4.9K)

SOHO(sub $2000)

TARGET— SMB and Corporate with data storage and backup needs

Segments of the Segments of the MarketMarket


Storage Storage KnowledgeKnowledge


DAS NAS SAN

Type of Storage BlocksShared Files

Blocks

Protocols, Transport

ATA/SCSITCP/IP,

EthernetiSCSI/Fibre Ch

annel

ConsumerClients or Servers

Clients or Servers

Servers

Capacity Terabytes Terabytes Petabytes

Implementation Easy Easy Difficult

Management Cost

High Low Low

Definition of Definition of DAS, NAS, and SANDAS, NAS, and SAN


Direct Attache

d Storage

Network

Attached

Storage

Storage

Area Networ

k

• High cost of management

• Inflexible• Expensive to scale

• Transmission optimized for file transactions

• Storage traffic travels across the LAN

• Transmission optimized for file transactions

• Separate LAN and SAN• Increase data

availability• Flexible and scalable

Storage StructureStorage Structure


SCSI High speed Low latency Robust data

integrity

Networking Large

connectivity Long distance Routing Management

Fibre Channel Fabric High speed Low latency Robust data integrity Large connectivity Long distance Routing Management

LANLAN

AdvantagesAdvantages


Cables and Connectors Fibre Channel does not necessarily mean just fiber optic cable. Copper or optical cables

LC Type

Media Type Speed Distance (m = meter)

Single-Mode Fibre 9 μm(Long Distance)

100MB/ sec200MB/ sec

2m – 10km

Multi-Mode 50 μm

62.5μm(Short Distance)

100MB/ sec200MB/ sec100MB/ sec200MB/ sec

2m – 500m2m – 300m2m – 500m2m – 90m

1Gbit/sec fiber cable uses SC connector while 2 Gbit/sec uses LC connector (SFP)

SAN componentSAN component


• Limited scalability and bandwidth

• >50% of storage maybe unused

• Admin costs 5-6 times acquisition cost

• Reduce storage headroom• Enable just-in-time

provisioning• Combine UNIX and NT

storage growth needs

DAS SAN

Reduce your total cost of ownership for storage

DAS v.s. SANDAS v.s. SAN


• Backup traffic clogs corporate LAN

• Backup/Restore time is lengthy

• Application and information not available during backup/restore

• Backup more efficient than LAN or DAS

• Less downtime for applications

• Reduced unscheduled downtime

DAS SAN

DAS v.s. SANDAS v.s. SAN


SAN NAS

Protocol • Fibre Channel• Fibre Channel-to-SCSI

TCP/IP

Applications

• Mission critical transaction-based database application processing• Centralized data backup• Disaster recovery operations• Storage consolidation

• File sharing in NFS and CIFS• Small-block data transfer over long distances• Limited read-only database access

Advantages

• High availability• Data transfer reliability• Reduced traffic on the primary network• Configuration flexibility• High performance• High scalability• Centralized management• Multiple vendor offerings

• Few distance limitations• Simplified addition of file sharing capacity• Easy deployment and maintenance

SAN v.s. NASSAN v.s. NAS


2006 Product 2006 Product RoadmapRoadmap

- Storage -- Storage -


Capacity & Function

Current 2006 Q32006 Q22006 Q1 2006 Q4

DAS & NAS products

DAS315 FADAS315 FA

DAS315 SADAS315 SA

DAS208 SADAS208 SA

NAS104 AWNAS104 AW

JS2 , JS1 SAS JBOD,RAID subsystem

JS2 , JS1 SAS JBOD,RAID subsystemDAS315 FA

enhance 4GB FC

DAS315 FA enhance 4GB FC

DAS 208 SA2(DAS208 SA

enhance )

DAS 208 SA2(DAS208 SA

enhance )

SA315 Storage applianceSA315 Storage appliance

IP 4AIP 4A

NAST5ANAST5A

Available

Developing

Planning

Product RoadmapProduct Roadmap



- DAS -- DAS -


High Performance Improved I/O performance offers high performance and high-speed st

orage transmissionAvailability Hot-swappable and fault tolerance design for faster maintenance Supports RAID level 0, 1, 10, 3, 5, 30, 50, 6 and JBODManageability Dual host channels make the connectivity much more convenient More than 80% common parts of each models lower the inventory cost

considerably Tower and rackmout form factors for selection Quick installation and easier management More capacity and more flexible configuration Tightly integrated with storage Servers

Why FASTORA DAS?Why FASTORA DAS?


2U design and provides 8 drive trays

Swappable and redundant design for higher availability

Robust hardware design offers high performance

8-bay SATA/SCSI disk interface fulfill larger capacity and high-speed transmission

Online capacity expansion provides instant availability for disk drives, ensuring usability of the data

Multiple RAID functions include 0, 1, 10, 3, 5, 30, 50 and JBOD, providing high availability

Simple configuration tool minimizes management effort

Cableless design for better reliability

DAS-208SA/208SSDAS-208SA/208SS

8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem



2U design and provides 8 SATAII drive trays


Robust hardware design offers high performance

8-bay SATAII/SCSI disk interface fulfill larger capacity and high-speed transmission

Online capacity expansion provides instant availability for disk drives, ensuring usability of the data

Multiple RAID functions include 0, 1, 10, 3, 5, 6, 30, 50 and JBOD, providing high availability

Simple configuration tool minimizes management effort

Cableless design for better reliability

DAS-208SA2DAS-208SA2




Provides a large capacity—built with 3U design and 15 drive trays


High-speed interface offers faster storage transmission

Hot-swappable disk drive and redundant fans and power supplies promise continuous operation

Online capacity expansion and background initialization provide instant availability

Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD. Supporting multiple RAID sets and array roaming

Embedded SATA interface and dual Ultra 320 LVD SCSI for high-speed storage transmission

DAS-315SADAS-315SA

15-Drive SCSI to SATA External 3U Rackmount Subsystem

15-Drive SCSI to SATA External 3U Rackmount Subsystem


Hot-swappable disk drive and redundant fans and power supplies promise continuous operation

Online capacity expansion and background initialization provide instant availability

Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD.

4Gb FC high speed throughput Dual 4 Gbps Fiber Channel

Provides high-speed and reliable transmission

Easy Management. Web browser management through Ethernet or flash ROM via RS-232 port


Support Topology: Point to Point, FC-AL, Fabric

DAS-315FADAS-315FA

15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem

15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem



- NAS -- NAS -


High Performance

Improved I/O performance offers high performance and high-speed storage transmission

Availability

Hot-swappable and fault tolerance design for faster maintenance

Supports RAID level 0, 1, 10, 3, 5, 6 and JBOD

Manageability

Microsoft Windows Storage Server 2003 NAS excellent & simplify management ability.

More than 80% common parts of each models lower the inventory cost considerably

Quick installation and easier management

More capacity and more flexible configuration

Tightly integrated with storage device

Why FASTORA NAS?Why FASTORA NAS?


Hardware Intel Pentium 4 3.0HGz CPU 1GB DDR400 SDRAM Dual Gigabit

Software Windows Storage Server 2003

(WSS) Storage Management Service

Accessories Installation/Recovery DVD

NAS-104AWNAS-104AW

WSS 2003 4 HS SATA Bays 1U Rackmount Network Attachment Storage

WSS 2003 4 HS SATA Bays 1U Rackmount Network Attachment Storage


Storage LayoutStorage Layout

NAS-104AW

SA

TA S

AT

A SA

TA S

AT

A

RAID 1RAID 1

WSS2003 OS


NAS-104AWNAS-104AW HW RAID 5

Capacity Utilization 50%50% 75%

Performance ExcellentExcellent Good

Data Protection ExcellentExcellent Good

Cost LowLow High

Easy to Use ExcellentExcellent Good

Why do you need to risk yourself to have a hardware based RAID 5 storagesolution for a 4 bays NAS system?

ComparisonComparison


Suggested Suggested External RAID SolutionExternal RAID Solution

PCI-X bus SCSI/FC HBA

NAS-NAS-104AW104AW

++

SCSI/FC Disk SCSI/FC Disk ArrayArray


Suggested Suggested External RAID SolutionExternal RAID Solution

PCI-X bus RAID Card

NAS-NAS-104AW104AW

++

JBODJBOD


Channel SupportChannel Support


Sales Support Description

Sales Training Partners will receive training on products, how to sell, related news, and etc.

Sales Tools Partners will receive AXIOMTEK’s selling tools, product catalogs, marketing kit, contact list and etc.

Evaluation Units Partners will have access to evaluation units, depending on availability. Follow the current evaluation unit order procedure.

Volume Discount Pricing

Partners will receive a discount in pricing when purchasing in volume.

Regular Leads Partners will work with a AXIOMTEK Sales Representative and report to the Sales the status of lead follow-up.

Joint-project Development

AXIOMTEK Sales Representative will work with Partners to manage projects, and the credit goes to the Partner involved.

Incentive Program

An incentive program will be introduced and announced to Partners.

Sales SupportSales Support


Marketing Support

Description

Marketing Materials

Partners are able to request FASTORA logo, product images, editable brochure files and other literature for their customers and support.

eNews Partners will receive AXIOMTEK’s eNews, which contains new product and company related information.

Joint Press Release Partners are able to use FASTORA logo when issuing a press release. The press release must first be sent to AXIOMTEK for approval.

Trade Show/ Event Support

Partners will have the ability to showcase AXIOMTEK products at certain tradeshows. These trade show requests will first have to be submitted to AXIOMTEK for approval.

Ads Template Partners will receive editable advertisement templates.

Marketing SupportMarketing Support


Technical Support

Description

Free Tech Support Partners will receive free technical support when product problems or other technical problems arise.

Technical Training Partners will receive training on products, technical issues, solution updates, and etc.

Priority Tech Support

Partners will have an assigned technical support personnel dedicated to answer partner’s questions and problems. (upon project priority.)

Technical e-Notice Partners will regularly receive technical hints for their maintenance of products.

Collateral Support White paper, FAQ, Application Notes will be released to help partners’ administer FASTORA products.

Technical SupportTechnical Support


SATA IDE to SCSI and SATA DAS: Subsystem and engine NDMP 10G Ethernet iSCSI: Microsoft Fiber Optics SAN and DAS Volume aggregation ADS in Windows 2003 Online volume expansion

TOE: TCP/IP offload engine iSCSI hardware accelerator AntiVirus More integrated with Veritas an

d CA Fibre channel Storage virtualization RAID-6 CD-R archive and recovery Solutions and services

Future PerspectiveFuture Perspective


CommitmentAXIOMTEK is totally committed to the Storage Business.

Customer-centricConform to the customer needs and requirements.

ProductsKeep the technology to be leading and provide a comprehensive product offerings.

SolutionsEndeavor in the solution recruiting, verification and certification.

Key MessagesKey Messages


Thank You

Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2.

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Transcript of Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2.