Natalie Dyas Ben MouleAlex Drummond

Channel strategy Market overview Barriers Publisher strategy Retail engagement Promo app Summary

Omnichannel: Interconnect every channel to engage with customers.

▪ Understand audience▪ Channels serve each other▪ Make the experience ‘seamless’▪ Proven method for increasing loyalty

Why is it important?

Removing the boundaries

▪ Purchase channels

▪ Within editorial

Miscalculating demand - wasted copy

Understanding audiences

▪ No single view of customer

▪ Attracting new customers

▪ Squeeze on budgets

“UK mobile customers share of total purchases will grow by 55%

in the next 5 years. Yet even when that becomes a reality,

mobile customers will only make up 5% of all UK retail.”

E-Commerce

Print/Digital advertisements

Events

Media

Social media

• We are not trying to increase digital spend at prints expense

• Digital products or services enhance the brand, and increases interest

• It does NOT cannibalise sale

Magazine area becoming dedicated entertainment space

Augmented reality

QR codes making the newsstand interactive

Want a deal Groupon/Wowcher/Deal Sites Impulse Purchase A ‘lucky’ promotion We can:▪ Improve the customer journey

▪ Give transparency over promotions and cover mounts

▪ Allow the reader to feel they have ‘found a deal’

News & Current Affairs

Women’s Interest

Kids

Puzzle

TV Listing

Business & Finance

Celebrity Weeklies

Pre-teen

Home &

Garden

Cross Words

INTERESTS

FUN ZONE

PROMOTIONS

INTERESTS

FUN ZONE

PROMOTIONS

INTERESTS

▪ Storing liked titles

▪ Tailored approach

▪ Consumer insight

▪ Data collation

FUN ZONE

▪ Entertainment hub

▪ Use of camera

▪ Augmented reality

PROMOTIONS

▪ Price promotions, bagged issues, special issues

▪ Removes luck promotion/purchases

▪ Retailer coupons

NON -COMPETITIVE

MARKETFORCE

NEWSPAPER

FRONTLINEGROUP

NON -COMPETITIVE

MARKETFORCE

NEWSPAPER

FRONTLINEGROUP

Stage 1

NON -COMPETITIVE

MARKETFORCE

NEWSPAPER

FRONTLINEGROUP

Stage 1

Stage 2

NON -COMPETITIVE

MARKETFORCE

NEWSPAPER

FRONTLINEGROUP

Stage 1

Stage 2

Stage 3

Anthony Joshua Vs Ben Moule

Publisher/Retail▪ Increased brand awareness

▪ Making space more interesting

▪ Customer insight

▪ Increased loyalty and frequency

Consumer▪ Retailer coupon activity in device

▪ Increased exposure to material

▪ Theatre on purchase

▪ Rewarded for loyalty

Omnichannel interconnected approach

Remove the boundaries

Understand our audience

Drive frequency of purchase.

A fun functional App

Using digital content as a tool to bring the newsstand to life