NASCAR RETURNS TO NBC SPORTS

“STEVE WAS GREAT. THE WHOLE BOOTH WAS SOLID. GONNA BE A GREAT

RELATIONSHIP WITH @NASCARONNBC”

“NBC COVERAGE IS EXACTLY AS I ENVISIONED – SMOOTH,

PROFESSIONAL COVERAGE”

“…A STAR WAS BORN IN STEVE LETARTE. HE WAS SPECTACULAR…”

“…96% OF YOU GIVE NBC’S NASCAR COVERAGE A

THUMBS UP”

THE CRITICAL ACCLAIM OF

RETURNING TO NBC SPORTS

Dale Earnhardt Jr.

Brian France Jeff Gluck

Jim Utter

DOMINANT CABLE PRESENCE

#1 MOST-WATCHED

SPORTS CABLE TELECAST FOR 7of 8 RACE WEEKENDS

MOST-VIEWED

JULY DAYTONA

WEEK SINCE 2005

MOST-WATCHED

LABOR DAY WEEKEND

SINCE 2009

MAKING BIG EVENTS BIGGER

REACHING UNIQUE NASCAR VIEWERS

did NOT watch NASCAR on FOX Sports

30% did NOT watch

NASCAR on FOX Sports

31% did NOT watch

NASCAR on FOX Sports

38%

TOTAL VIEWERS P25-54 VIEWERS HHI $100K+ VIEWERS

!

WE KNOW WHAT

YOU’RE THINKING…

VS.

CHANGING THE GAME

ON

PARTNERSHIPS

CHANGING THE GAME

ON

CREATIVELY HELPING PARTNERS

ACHIEVE THEIR OBJECTIVES

IN THE SPORT OF NASCAR PARTNERSHIPS

AMPLIFY AT-TRACK

ACTIVATION TO

NATIONAL AUDIENCE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

DRIVE VIEWER

ENGAGEMENT WITH

COCA-COLA DRIVERS

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

HIGHLIGHT TOYOTA

DRIVERS OUTSIDE OF

NASCAR FOOTPRINT

CELEBRATE

PARTNERSHIP WITH

JEFF GORDON

BRING KFC’S

MULTIPLE NASCAR

RELATIONSHIPS TO LIFE

SHOWCASE NEW

PRODUCT OFFERINGS

TO NASCAR FANS

BRAND ASSOCIATION

WITH THE RICH

LEGACY OF THE 43

AMPLIFY AT-TRACK

ACTIVATION TO

NATIONAL AUDIENCE

CHANGING THE GAME

ON

…AND WE’RE ONLY

GETTING STARTED

…AND WE’RE ONLY

GETTING STARTED

LIVE

COMMERCIALS

ON-SITE

ACTIVATIONS

…AND WE’RE ONLY

GETTING STARTED

= +

=

A STRATEGICALLY

ALIGNED PARTNERSHIP

PARTNER

PARTNER

1

1 3 =

HOW CAN WE CHANGE

THE GAME FOR YOU?

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