Music’s Best Media

IT WAS GREAT SEEING YOU AT

NARM!

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Who is Concrete/TEC Direct Media?

• A strategic partnership of talent that combines 25 years of music marketing with 20 years of direct marketing and media management/advertising

• A single source media management service devoted to music and entertainment clients

• Expertise in local promotions to national TV campaigns

• Offices in NYC and Chicago

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Core Services

• Media Management– Planning, Buying

• Direct Marketing– Developing DTC programs

and new revenue streams

• Creative Services– Graphic arts– Commercial production

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How We’re Different

• We’re devoted to music and entertainment

• We’re familiar with your culture, time-lines and challenges

• Our team manages advertising on over 200 releases annually

• We’ve experience in all music genres

• We have a proven and successful approach to media buying that will optimize your media budget

• We buy offline and online – 52 weeks a year

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Select Clients…

66Our past campaigns…your successful artists

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We’re Active in Traditional & Non-Traditional Media

Think of us as your link between traditional and non-traditional media

TV * Radio * Print * Outdoor DRTV * Online * Direct Mail * Mobile * Promotions

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Media Process

BuyingTracking

& Reporting

PlanningOptimization

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Our Broadcast Media Strategy that Optimizes your Budget:

Direct Effect TV

“Direct Effect” is TV media at the cost of remnant but

with the precision placement of general ad buys

It’s the best of both worlds (DR and General)

Typical savings are 30%-70% off general ad rates.General Ad Buy a Client Recently Purchased

Their Cost: $197,822

Media: BET, MTV, VH1, M2, MTVJams, MTVHits

197 (:15) units

44,243,000 HH IMPS // CPM $4.47

23,005,000 A1834 IMPS // CPM $8.60

24,879,000 P1224 IMPS // CPM $7.95

TEC Direct Buy using Direct Effect

Our Cost: $143,930

Media: BET, MTV, VH1, M2, MTVJams, MTVHits

197 (:15) units

44,243,000 HH IMPS // CPM $3.25

23,005,000 A1834 IMPS // CPM $6.26

24,879,000 P1224 IMPS // CPM $5.79

Actual Comparison

Our plan saved the client 27% ($53,892) on the SAME EXACT PLAN

“We guarantee we can optimize your TV budgets”

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ACCOUNTABILITYWe believe in accountability. Real honest to goodness accountability. So, when we design and execute

your media campaigns we’ll not only deliver the typical media metrics but a whole lot more. Our need

for accountability is so great we invested in a proprietary tool we call M3D.

* M3D is media management with a 360° perspective

* Verifies every media placement to insure you get what you pay for

* Allows external data integration from any source to connect the dots and improve ROI

* Provides a deep history of past campaigns and costs delivering efficiency and insight

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We Hold Our Media Vendors Accountable

With our Media

Placement Reports,

we have real-time

access to your

schedules and

insure that every

dollar you invest

runs correctly.

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Radio Capabilities4100+ broadcast partnerships across all formats locally and nationally.

The most competitive rates, influential on-air personalities and partnerships with

key broadcast management teams.

National and local radio at discount pricing

Extensive research capabilities.

We monitors campaigns daily to

maximize sales and ROI.

We’ll even create and produce high

quality effective campaigns that break

through the clutter.

We guarantee we can optimize your Radio budget

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TEC’s Radio Plan Delivers More Media for 50% Less Budget!Our client, a leading artist management firm set aside a substantial end-of-year radio budget to “give back” to stations that supported their artists throughout 2009.

The client wanted to run in 39 markets over a nine day flight and had already rec’d a traditional plan for a competitor that offered three units per day in each market (or 1,053 units). It utilized :60 spots.

Using the same markets, stations and flight, TEC designed a plan that delivered an astounding 287% more units (or 3,021 :60 units). Our plan also quadrupled the number of units per day in 18 markets, vs. the competitors plan.

We executed this plan for less than half of the client’s original budget!

TEC Direct Adds National Radio and Added Value to Media MixUsing TEC’s radio buying services, we complimented an existing TV campaign for Raheem’s recent release.

We were able to add national syndicated radio on Steve Harvey’s Morning Show and also include several added value items to impact sales.

TEC’s added value:– A unit in Steve Harvey’s Weekend Show– 6 CD promo announcements voiced by

Carla live on the show – Inclusion of CD release listed on the

Steve Harvey Fan Club newsletter– Banner ad in the Steve Harvey Club

Newsletter

Overall, the campaign over delivered on impressions and units by 20%.

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• We work with leading nat’l publications to the local newspapers and magazines• Our media process, tactics and accountability will bring a new level of confidence to your print buy• We guarantee we can optimize your print budget

Yes, Our Approach Works With Print Too!

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Online Case Study

HBO- Justin Timberlake: FUTURESEX/LOVESHOW

Live Concert

The objective was to drive tune-in awareness for Justin Timberlake's live

concert on HBO, while generating new cable subscriptions and sweepstakes

opt-ins.

The challenge was that there were several goals we needed to satisfy within a

very short period (7 days). While we were creating audience buzz for the live

event, we needed to also drive them to a sweepstakes contest and give them

the opportunity to sign up for HBO if they did not already have it. We had to

appeal to hardcore fans of Justin Timberlake as well as HBO viewers to create

a comprehensive and efficient outreach.

Using a blend of entertainment sites reaching a wide female audience (W18-

34), and weighting impressions within music categories and fan forums we

were able to able to find core audience. In addition, we ran ad units on Sony

artists websites whose fans mirrored those of Justin Timberlake. In doing so

we appealed to his fans when they were not on his site or listening to his

music. Last, we employed an dedicated blog targeted social media effort to

reach people writing about Justin Timberlake or sharing his music. By

involving our messaging and providing them with an opportunity to enter a

sweepstakes, we added value to their content and extended the reach of our

advertising. Using a multi-layered audience targeting approach we ensured

that each objective was reached in a very efficient and strategic manner.

Each objective was achieved successfully and within short time. We over

delivered on campaign impressions by 20%, increased traffic to HBO's

subscriber section and converted sweepstakes entries at great levels.

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Online Case Study

Wind-Up/Strata

With CD sales falling 19% for the first half of 2007 it’s clear that this downward

trend in the music business is not taking a turn for the better. While in contrast

digital music sales in the same period realized 60% growth, there is still a

deficit overall.

That said there is a great opportunity for the music industry to stay relevant.

They can give their audiences alternate consumption methods where, how and

when they want it.

Aside from digital music downloads, there are ring tones, wallpapers, artist

merchandise, tickets and a host of other products that consumers seek online.

EarthQuake Media helps marketers engage their audiences effectively by

creating and executing campaigns that allow them to stay relevant and sell

more!

One such example of how EarthQuake helps achieve this can be seen in a

current media campaign for Wind-Up Records artist, Strata. In a single

expandable rich media ad unit we engage consumers and give them ability to

multi-function. They can get information, sample and buy all in one place. This

includes clicking to watch music videos, listening to songs and buying single

downloads or entire albums. They can easily access the artist’s website for

more information and network directly with band.

Shout Factory was in need of print space in

Having worked with us in the past on their TV campaigns, they asked what we could provide.

We were able to secure full page placements and the client described the buy as “the lowest pricing we’ve ever paid in EW.”

Not only was the ad discounted but it was in a great position and near articles relevant to their release.

Our work secured a more comprehensive media relationship with Shout Factory.

We continue to expand our print services.

TEC Delivers The Lowest Prices on Print Advertising

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Whether it is in a mall, a traffic jam or an airport we can get eyes on your product from just about every angle.

We have access to virtually every type of Outdoor throughout the US

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Example: Access to DIGITAL Outdoor Media at Lowest Cost

We have access to discounted rates of 20-50%. These billboards allow for 900

spots per day resulting in, depending on the market, 1MM – 4MM people

seeing your ad. If you are trying to efficiently increase your impressions in a

specific market -- digital outdoor though our service is a perfect fit.

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Mobile Media…CRM to Transactions

TEC’S TOP 4 REASONS TO INTEGRATE MOBILE

• Measures Your Media Impact• Motivates Your Customers• Generates New Revenue Streams• Engages Your Customers (and can continue the

dialogue)

By understanding how people communicate and what they identify with, the

wireless space is becoming more relevant to people’s everyday lives.

TEC Direct Media leverages that understanding by providing a conduit from

the content owner to the consumer by creating campaigns that integrate

mobile lifestyle initiatives with other media outlets such as radio, television,

print and the internet.

Whether you’re a product manager, advertising manager, brand owner, or

simply someone with a message, there’s an opportunity to drive consumer

response by delivering relevant messages on any mobile device. TEC Direct

Media can target, communicate and effect your consumer.

Marketing takes on a whole new dimension to include things like location-

based ads, click-to-call and on-screen mobile couponing. Creative executions

are only limited to the functionality of the device being used.

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Contact InfoBob Chiappardibob@concreteplanet.com212-645-1360

Charles Fetterlychuck@tec-direct.com312-551-0832

Thank you

tec-direct.com

134 N. LaSalle St.

Suite 2060

Chicago, IL 60602

PH: 312.551.0832

FX: 312.551.0835