NARI Social Media Presentation
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Transcript of NARI Social Media Presentation
Introduction to Social Media and Social Networking
Barbara Burgieburgiemediafusion.com
facebook.com/burgiemediafusiontwitter.com/burgiemedia
linkedin.com/company/burgie-mediafusion-llc
Current stats
• 48% of adults (18+) are on Facebook • 16% of adults are updating their page at least once per day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• Average user is connected to 80 community pages, groups and events
• Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
-facebook.com
Current stats
• Executives from all Fortune 500 companies are LinkedIn members
• Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second
• There were nearly two billion people searches on LinkedIn in 2010
-linkedin.com
Current stats
• Twitter has 105,779,710 registered users • About 5% of Americans use Twitter
• New users are signing up at the rate of 300,000 per day
• 180 million unique visitors come to the site every month
• 75% of Twitter traffic comes from third party applications
• Twitter users are, in total, tweeting an average of 55 million tweets a day.
• Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.
-huffingtonpost.com
Current stats
• Enough content is uploaded on YouTube each week to create 150,000+ full-length movies
• More video is uploaded in 60 days than the 3 major US networks created in 60 years
• The demographic is broad: 18-54 years old
• YouTube reached over 700 billion playbacks in 2010
-youtube.com
Other important networks
• Every business owner (or manager) can setup a free account to post offers, photos and message her customers
• In the month of January, more than 45 million people visited Yelp
• Started in Columbus, OH in 1995• Used to rate a company by type of work they've done, prices,
professionalism and timeliness
• Businesses are rated on a 16 elements including an overview of complaints received and level of severity
Why does social media work?
• Creates instant business versus instant branding
• Friends, family, fans, connections, clients and prospects
• Relationship building
Burgie MediaFusion top social media picks
Facebook: How to set up your accountwww.facebook.com
Facebook: How to set up a page
Fan/Business/Personal Page; which is right for you?
• Personal versus professional
• Clients versus friends
• Content within your posting
Facebook: “friend” versus “like”
Facebook: User protocol
• Appeal to your audience
• Ask questions and have conversations
• Update with photos of people, videos and original content
• What is your corporate policy?
Facebook: By the numbersWhat are the best times to post?
• Early morning (7 a.m. EST)
• After work (5 p.m. EST)
• Late at night (11 p.m. EST)
• Thursday and Friday have 18% more engagement than other days of the
week
-mashable.com
Facebook: Security settings
Facebook: Security settings 1
2
3
4
Facebook: Key applicationsFacebook Polls
Facebook Questions
Facebook: Key applications
Facebook Marketplace
Facebook Events
LinkedIn: How to set up your accountwww.linkedin.com
LinkedIn: How to set up a page
Creating your company page:
• Personal versus professional
• Clients versus friends
• Content on your page
LinkedIn: Why do you need a company page?• Exposure
• SEO
• Connect with other companies
LinkedIn: User protocol• Invitation Etiquette
• Be sure to know who you are asking and who is asking you• Users vary in their views on how well you
must know someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence
• Be personal in your messages• Express your personal brand in the LinkedIn
summary• Show who you are, what you do, and why
its unique
LinkedIn: Security settings
1
2
3
4
LinkedIn: What to post
• Past Jobs
• Books
• Join Groups
• Start Discussions
• Past Jobs
• Books
• Join Groups
• Start Discussions
LinkedIn: What to post
LinkedIn: What to post
• Past Jobs
• Books
• Join Groups
• Start Discussions
LinkedIn: What to post
• Past Jobs
• Books
• Join Groups
• Start Discussions
LinkedIn: Key goals
• Build relationships
• Keep up on position changes and people in the industry
• Get Recommendations• The recommendations feature on LinkedIn can be a powerful way to show
that your work has been endorsed by influential people
Twitter: How to set up your accountwww.twitter.com
Twitter: How to use your account
• Be a follower first• Don’t be afraid to take some risks and follow someone outside your
immediate circle
• Be useful and not all about you• Twitter should be a place where you want to share common interests and
ask insightful questions and, ideally, read the interesting answers you get back
• Retweet
• The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service
• Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return such acts
Twitter: User protocols
• Be active!
• On an account level, 25% of Twitter accounts have no followers, and 40% have never sent out a single Tweet. Put in perspective: 30 million Twitter accounts have never been updated. Taken even farther, 80% of all Twitter users have sent out less than ten tweets- MAKE IT WORK!
-RJMetrics
Twitter: Stats
Twitter: Security settings
YouTube: How to set up your account
• Create username to go along with your company
• Customize your channel with background to match your other marketing and social media materials
YouTube: Channel
YouTube: Content ideas
• Video montage of project installation
• Project profile
• Staff interviews
• Show action pieces featuring product
• Don’t be boring! Have fun! Stay positive!
HootSuite: How to set up your accountwww.hootsuite.com
HootSuite: Cost
HootSuite: What is it?• A way to save your time and save your sanity
• Manage multiple social networks through one client
HootSuite: Add networks
1 2
34
HootSuite: How to post
HootSuite: Your feed
How to use these tools effectively
• The W’s– Why do the campaign?– Who is the target?– Who will be responsible for the campaign?– What do you want to say?– What do you want to learn?– What do you want the audience to do?
• Establish a key company contact to control and use staff to come up with content
Create a plan
Goal setting
Impressions versus likes/friends/contacts
• Make them realistic and achievable
• Review them weekly
Benchmarks
• Look at your first three months and review your trends
• See what gains response
• Create a way to track your ROI
What should your plan look like?
• Key ways to begin tracking your ROI• Time you spent versus:
• Number of connections• Number of responses• Increase in web traffic
ROI versus ROE
• Other questions to ask:• Are you reaching your target market?• Are you achieving the goals you set?• What other impacts have you seen?• What do you need to change in your campaign?
Key to success? Content!
How to find content
• Google Reader• If you are still reading blogs the old-fashioned way, by clicking from
one page to the next, use Google Reader and your productivity will skyrocket
• Blogs
• Key Sites• As a blog publisher, it is a good idea to have your feeds in your Google
Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading.
How to find content
Statistics and review
Integration with HootSuite Analytics
Integration with Google Analytics
•Improve your website return on investment Increase conversions
•Find out where to focus time, money and energy
•Make more money on the web
Trends and other information you might want to know
Phone applications and integrations
• More than 250 million active users are accessing Facebook through their mobile devices
• People that use Facebook on their mobile devices are twice as active as non-mobile users
• Of Twitter's active users, 37 percent use their phone to tweet
• YouTube mobile gets over 100 million views per day
• YouTube player is embedded across tens of millions of websites
Quick codes
• 87% of people are scanning QR Codes to get additional product information
• 1,200% growth in the scanning of QR Codes over just the last six months of 2010
• Demographic is 35- 44
-directmailman.com; mashable.com
Contact Information
Barbara [email protected]
614.273.0783burgiemediafusion.com
facebook.com/burgiemediafusiontwitter.com/burgiemedia
linkedin.com/company/burgie-mediafusion-llc
Taylor [email protected]
Office: 800.713.0445 ext. 2Cell: 419.302.3786