Napping by modality: a happy medium between analytic and ...€¦ · Napping by modality: a happy...

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Napping by modality: a happy medium between analytic and holistic approaches Pfeiffer & Gilbert*, Sensometrics 2008 Johann C. Pfeiffer and Chantal C. Gilbert Consumer & Sensory Sciences Department Campden & Chorleywood Food Research Association

Transcript of Napping by modality: a happy medium between analytic and ...€¦ · Napping by modality: a happy...

Napping by modality:

a happy medium between analytic

and holistic approaches

Pfeiffer & Gilbert*, Sensometrics 2008

Johann C. Pfeiffer and Chantal C. Gilbert

Consumer & Sensory Sciences Department

Campden & Chorleywood Food Research Association

Introduction: the Napping® method

• Projective mapping first introduced by Risvik et al. 1994.

• Napping® - elaborated by Pagès and colleagues, who

introduced the use of Multiple Factor Analysis (MFA) to

analyse the data.

• Synthesised method of data collection: assessors position

products on a two dimensional surface (e.g. large sheet of

Pfeiffer & Gilbert*, Sensometrics 2008

products on a two dimensional surface (e.g. large sheet of

paper) according to overall sensory similarities and

differences.

• Assessors are free to choose the various criteria used to

separate the products.

• Assessors often asked to enhance the map with

descriptive terms for each product (Ultra-Flash Profiling).

Napping con’t

• MFA on Napping + UFP

data: provides a quick

profile showing relationship

between products and

descriptors, similar to PCA

results from conventional

Example of a panellist’s nappe:

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results from conventional

profiling.

• MFA is a multi-block

method of analysis, which

can be regarded as an

enriched PCA where inter-

individual variations are

taken into account.

Introduction to Partial Napping

(or Napping by modality)

• Idea first suggested by Pagès (2003)

• Conduct a ‘Napping’ exercise separately for each

relevant sensory modality e.g. appearance, odour,

flavour, texture...

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flavour, texture...

• MFA can be used to create a consensus map for

each individual modality.

• Hierarchical Multiple Factor Analysis (HMFA) can be

applied to create an overall consensus map of the

products while preserving the contribution of each

sensory modality.

Research objectives & Hypothesis

Napping

• Holistic

• Synthesises

Profiling

• Analytical

• Assesses

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• Synthesises

all product

characteristics

• Assesses

each attribute

separatelyPartial

Napping

‘Happy medium’

Methods

• Global Napping

– Global Napping was undertaken using 7 trained

sensory assessors.

• Partial Napping

– A separate Napping exercise was undertaken for each

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– A separate Napping exercise was undertaken for each

sensory modality: appearance, odour, flavour and

texture (same 7 assessors).

• Descriptive profiling

– 8 trained sensory assessors, 2 replications.

• Each method was applied to a set of 8 strawberry

yoghurt samples.

Data analysis

• Data analysed using the R® software (v2.7.0) using

SensoMineR and FactorMineR packages (v1.08).

• Each method was analysed and compared using RV

and NRV coefficients.

• HMFA was used to simultaneously analyse and

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• HMFA was used to simultaneously analyse and

compare the configurations from:

– Global Napping

– Partial Napping

– Profiling

• The following hierarchy was applied:

HMFA

Level 2

Level 1GN ProfileP_app P_od P_fla P_txt

PN

NappingLevel 3

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Global

Napping

GN

Profiling

23

attributes

Profile

Napping

Appear. Napping

Odour

Napping

Flavour

Napping

Texture

P_app P_od P_fla P_txt

Yoghurts

Results

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-4 -3 -2 -1 0 1 2

-2-1

01

2

Dim 1 (41.12 %)

Dim

2 (17.9

%)

1

2

3

4

5

6

78

Global Napping - MFA Partial Napping - HMFA

-3 -2 -1 0 1 2 3 4

-3-2

-10

12

3

Dim

2 (17.3

9 %

)

12

3

4

5

67

8

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Dim 1 (41.12 %)

-100 -50 0 50

-60

-40

-20

020

40

60

Dimension 1 (78.67%)

Dim

ensio

n 2

(10.5

3%

)

1

2

345

6

7

8Profiling - PCA

-3 -2 -1 0 1 2 3 4

Dim 1 (39.41 %)

01

2

Dim

2 (15.7

1 %

)

1

3

45

6

78

HMFA results:

Comparison of product maps

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-4 -3 -2 -1 0 1 2 3

-3-2

-1

Dim 1 (46.68 %)

Dim

2 (15.7

1 %

)

2PN

GNNapping

Profile

01

2

Dim

2 (15.7

1 %

)

1

3

45

6

78

HMFA results:

Comparison of product maps

Pfeiffer & Gilbert*, Sensometrics 2008

-4 -3 -2 -1 0 1 2 3

-3-2

-1

Dim 1 (46.68 %)

Dim

2 (15.7

1 %

)

2PN

GNNapping

Profile

Results:

RV coefficients

Profiling vs... RV NRV p-value

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Partial Napping 0.88 4.25 0.003

Global Napping 0.67 2.67 0.012

Results:

Attribute generation

• Profiling: 23 attributes (defined and agreed upon)

• Attributes from Global Napping:

– 20 terms

– Main characteristics, overall apparent differences

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• Attributes from Partial Napping:

– Terms generated separately for each modality

– 60 terms generated

– More detailed descriptions

– Better interpretation of the product maps

– Easier for assessors

• Drawback for both Napping methods: no exact

meaning of the descriptors.

Example of attributes

Partial Napping vs Global Napping

• Texture attributes

used:

Global Napping Partial Napping

runny astringent

chewy fruits

creamy

fruits

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fruits

gluey

gritty seeds

large fruits

mouthcoating

powdery

RoB quick

slimy

smooth

thick

thin

Conclusions

• Partial Napping allowed the panellist to be more analytical in

their approach by focusing on each sensory dimension

separately.

• Attributes generated during the Partial Napping sessions

were more descriptive and allowed for easier interpretation

of results.

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of results.

• The sample space from Partial Napping was closer to the

space derived from descriptive profiling, compared to Global

Napping.

– This may be dependent on the product category; further

studies are underway to validate these results.

• Panellists found both the sample placement and the sample

descriptions easier for the Partial Napping technique.

Acknowledgement

Thank you to François Husson, Lucie Perrin,

Sébastien Lê and Jérôme Pagès for their

support with SensoMineR and FactoMineR

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support with SensoMineR and FactoMineR

software.

References

• Le Dien, S. and Pagès, J. (2003) Hierarchical Multiple Factor Analysis:

application to the comparison of sensory profiles. Food Quality and Preference,

14, 397-403.

• Pagès, J. (2003) Recueil direct de distances sensorielles: application à

l'évaluation de dix vins blancs du Val-de-Loire. Sciences des Aliments, 23, 679-

688.

• Pagès, J. (2005) Collection and analysis of perceived product inter-distances

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• Pagès, J. (2005) Collection and analysis of perceived product inter-distances

using multiple factor analysis: Application to the study of 10 white wines from the

Loire Valley. Food Quality and Preference, 16, 642-649.

• Pfeiffer, J.C. and Gilbert, C.C. (2008) Alternative approaches to conventional

sensory profiling for the acquisition of products’ perceptual maps: the Napping®

technique. CCFRA R&D report (in preparation).

• Risvik, E., McEwan, J. A., Colwill, J. S., Rogers, R. and Lyon, D. H. (1994)

Projective mapping: A tool for sensory analysis and consumer research. Food

Quality and Preference, 5, 263-269.

Thank you for your attention!

Questions?

Pfeiffer & Gilbert*, Sensometrics 2008

Questions?

Contact details:

[email protected]

+44 (0)1386 842256

www.campden.co.uk