Nap Consistency Q & A With Local Search Expert Mike Blumenthal
-
Upload
callrail -
Category
Technology
-
view
113 -
download
0
Transcript of Nap Consistency Q & A With Local Search Expert Mike Blumenthal
![Page 1: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/1.jpg)
Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO
[ W E B I N A R ]
![Page 2: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/2.jpg)
Presenters[ W E B I N A R ]
Mike Blumenthal
GetFiveStars, Co-Founder
Mark Sullivan
CallRail, Director of Partnerships
![Page 3: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/3.jpg)
Stat
3
2011 Founded
35,000 +Companies
U.S. &
Canada
User Centric
CallTracking&AnalyticsforDataDrivenMarketers
About CallRail[ W E B I N A R ]
![Page 4: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/4.jpg)
Stat
4
2005 Local Search
Focus
2010Local U
blumenthals.com/blog
GetFiveStars
11yearsofprovidinginsights&toolstoLocalBusinesses
About Mike Blumenthal[ W E B I N A R ]
![Page 5: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/5.jpg)
What to expect
Announcements
Introduction to Call Tracking & Local SEO challenges
Insights from Mike Blumenthal
Live Q & A with Mike & Mark
5
![Page 6: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/6.jpg)
Upcoming Events
• July 28 - CallRail webinar w Acquisio
• Oct 21 - Local U Advanced in New Orleans
• Nov 8-11 - Inbound Conference by HubSpot in Boston
6
![Page 7: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/7.jpg)
Reminders
Q & A: ask questions
Webinar replay
Tweet: @mblumenthal & @mpsulli
@GetFiveStars & @CallRail
7
![Page 8: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/8.jpg)
First things first…
8
![Page 9: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/9.jpg)
9
The reality of Local SEO KPIs
![Page 10: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/10.jpg)
NAP + U
• What is your business Name?• What is your business’ Address?• What is your Phone number?• What’s your location’s URL or landing page?
10
![Page 11: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/11.jpg)
Questions NAP
Your Business Information
• What is your business name?
• What is your business’ address?
• What is your phone number• What’s your website or store’s landing page?
• Name• Address• Phone• URL
11
![Page 12: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/12.jpg)
Tracking Phone Numbers:
Used to track inbound phone calls to local businesses in order to see what’s working.
Inconsistent NAP?Using numbers in the wrong way
can lead to inconsistent business information & affect
rankings in local search.
The controversy
12
![Page 13: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/13.jpg)
The Old (incorrect) Way
13
![Page 14: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/14.jpg)
Bad, No Good, Don’t Do!
• Different phone numbers on different citations• Numbers representing business that can’t be ported• Different phone numbers on website for same location
14
![Page 15: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/15.jpg)
The Main Line Tracking Number (correct) Way
15
![Page 16: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/16.jpg)
How to track calls from Local SEO
• Use a Main Line Tracking phone number• Put the Main Line Tracking number on local directories and your website
• Make sure the number is portable• Use First Time Callers as a reporting metric
16
![Page 17: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/17.jpg)
Questions
Call Tracking Local SEO Checklist
• Are you using 1 main line phone number on your local listings and website?
• Do you own or is your main line phone number portable?
• Are you regularly monitoring your citations for incorrect business information?
17
![Page 18: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/18.jpg)
Mark’s Questions for Mike Blumenthal
18
![Page 19: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/19.jpg)
Mark’s Questions for Mike
• Why do you think NAP Consistency is a ranking factor?
19
![Page 20: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/20.jpg)
Mark’s Questions for Mike
• Have you used call tracking numbers before?
20
![Page 21: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/21.jpg)
Mark’s Questions for Mike
• What is the key performance indicator (KPI) you think best represents Local SEO success?
21
![Page 22: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/22.jpg)
Mark’s Questions for Mike
• What order of priority would you place the following when onboarding a new client/location?• Getting reviews• Cleaning up NAP• Getting backlinks• Optimizing on-site content
22
![Page 23: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/23.jpg)
Mark’s Questions for Mike
• Can you describe how you would set up a multi-location client’s website in order to optimize for local search rankings?
23
![Page 24: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/24.jpg)
Your Questions for Mike Blumenthal
24
![Page 25: Nap Consistency Q & A With Local Search Expert Mike Blumenthal](https://reader031.fdocuments.net/reader031/viewer/2022030305/5872d2ce1a28ab74188b5565/html5/thumbnails/25.jpg)
Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO
Thank you!
[ W E B I N A R ]