NAOMI WOLF- BEAUTY MYTH

Jade Knaggs

THE BEAUTY MYTHA Female consumer will want to look and be like the models in magazines and on TV that society portrays as ‘beautiful’. The urge for beauty has grown stronger, the myth of beauty spreads the belief that an objective measurement of beauty exists, and that woman must want to embody it, and that men must want such women. The Beauty Myth keeps alive the cosmetic and surgical industries. Naomi Wolf published ‘The Beauty Myth’ boom in 1991

Wolf argues that this standard of beauty has taken over the work of social coercion formerly left to myths about motherhood, domesticity, chastity, and passivity, all of which have been used to keep women powerless. Wolf believes beauty is behaviour and should not be dictated by what is on the outside.

WOLF’S BELIEFS