Naming and positioning
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Naming and Positioning
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Transcript of Naming and positioning
![Page 1: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/1.jpg)
Naming and Positioning
![Page 2: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/2.jpg)
• The first public act of branding• At the core of brand
The importance of name
Survey of the
“Biggest effects on hit
products”
![Page 3: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/3.jpg)
Brand
![Page 4: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/4.jpg)
Strip the color …
![Page 5: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/5.jpg)
Strip the shape…
Only Name
![Page 6: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/6.jpg)
• You need time• You need money• No set process• No set guide• Applicable experience
Naming facts
![Page 7: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/7.jpg)
• Where do you position the business– Be different– Be relevant
Get strategic
![Page 8: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/8.jpg)
• What is the vision of business– Develop creative themes– Allow expansion
Get thinking
![Page 9: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/9.jpg)
• Think about all the different kinds of names– Construct– Expression
Get Creative
![Page 10: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/10.jpg)
Shortlist & Decide
• General criteria
![Page 11: Naming and positioning](https://reader035.fdocuments.net/reader035/viewer/2022070601/587f3f291a28ab43318b5399/html5/thumbnails/11.jpg)
Floor is open for you!Q&A