NAMI:CV

Nadera Bhuayan, Kyle Kreig, Rebecca Neary & Elaina Robinson

The National Alliance on Mental Illness: Champlain Valley

Campaign Goal

Motivate members of the community to build awareness of mental illness in the Champlain Valley

Stimulate members of the community to become involved in helping themselves and helping to meet the mental health needs of their loved ones and neighbors

Audiences Linda

has an undiagnosed mental illnessfinds it hard to talk to anyone and fears being

judged negatively

Community leaders influential and looked up todon’t know they too are affected by mental illness

John and Juliason, David, has been diagnosed with ADHD looking for support and compassionate help

A visit, a vision, a quest

Whether you are looking for understanding, acceptance, information, education, or support regarding mental illness, you can turn to the staff at NAMI:CV.

NAMI:CV is caring, compassionate people who understand mental illness, have first hand experience with mental illness, and the resources to help you, your neighbors and your loved ones to seek help, healing and recovery.

Media Plan Situation Analysis: Residents of the Champlain

Valley do not know how to sufficiently help loved ones and neighbors who are suffering from mental illness or are unaware that they might be affected by mental illness.

What will media accomplish? Motivate members of the community to build awareness of

mental illness in the Champlain Valley

Stimulate members of the community to become involved in helping themselves and helping to meet the mental health needs of their loved ones and neighbors

Selection Criteria: Media were selected based on their ability to reach our three target audiences. For all audiences we will use media that reach Clinton, Franklin, and/or Essex counties because they make up the service area of NAMI:CV.

People suffering from mental illness. Most often, severe mental illnesses are diagnosed in young people between 16 and 25 years of age. Because of this we will use media that primarily reach adolescents and young adults in this age range to deliver our message to people suffering from mental illness.

  Families of people suffering from mental illness. Because

most people suffering from mental illnesses are young adults, this campaign needs to reach such crucial family members as parents, grandparents, siblings, and other caregivers We will be using media that reach audiences over the age of 25 to reach this audience.

Community leaders. Because this audience is made up of professionals such as local elected and government officials, spiritual leaders, corporate directors, business owners and operators in the Champlain Valley, we will be targeting them through business and professional related media as well as media that target middle range and older adult audiences.

PrintPeople suffering frommental illness

Family of people suffering frommental illness

Community leaders

Cardinal Points

Press Republican

Jill Press Republican The Burgh The Hornet Herald Adirondack Pennysaver

Clinton County Free Trader Today

North Countryman

Valley News

All Points North Press Republican North Country Bizz Connect  Adirondack Pennysaver

Clinton County Free Trader Today

North Countryman

Valley News

RadioPeople suffering frommental illness

Family of people suffering frommental illness

Community leaders

WXXX 95.5FMWBTZ 99.9FMWIRY 1340AMWQKE 93.9FMWYZY 106.3FM WCHP 760AM

WOKO 98.9FMWIZN 106.7FMWIRY 1340AMWEZF 92.9FMWTNN 97.5FMWCLX102.9FMWCHP 760AMWKOL 105.1FMWVAA 1390AMWTNN 97.5FM

WXLU 88.1FMWGLY91.5FMWIRY 1340AMWCVT 101.7FMWNCS 104.7FMWVPS 107.9FMWCHP 760AMWEAV 960AMWJOY 1230AM

Posters and flyersPeople suffering frommental illness

Family of people suffering frommental illness

Community leaders

CVPH Champlain Centre Government, non-profit, charitable, and community organizations and offices SUNY Plattsburgh Center for Student Psychological Services Schools

CVPH Champlain Centre Government, non-profit, charitable, and community organizations and offices Church bulletins

Champlain Centre Government, non-profit, charitable, and community organizations and offices Chambers of commerce Major local employers

Linda’s PSA

Community Leaders’ PSA

John and Julia’s PSA

Live Copy PSA

ANNOUNCER: The National Alliance on Mental Illness of

Champlain Valley helps people affected by mental illness in our

community. Whether you’re looking for information on mental

illness or someone to talk to, you can turn to NAMI:CV. The

caring, compassionate staff at NAMI:CV has first-hand

experience with mental illness. NAMI:CV has the resources to

help you, your loved ones and your neighbors . Recovery begins

today by calling 518-561-2685.

Thank You!

Thank you Amanda Bulris and board members of NAMI:CV for your attention and the opportunity to produce this campaign!