Name Your Price - Priceline

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    AhongPerjuangan

    Syndicate

    Adhi Nugraha29110409

    Felisia Noviana Mukti29110411

    Fiqi Dipowicaksono29110407

    Harry Riusxander29110408

    Ridwan Riswandi29110398

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    Sells books, videos and gifts by traditional method. October 1999 opened Web site to merchants of all kinds

    internet shopping bazaar.

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    Matches sellers and buyers of collectible by its auctions. Had more than 150 million customers in over 15 countries. Opened 50 regional marketplaces for large items in US

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    Founded by Jay Walker, a digital entrepreneur. The company's origins were closely tied with Walker's company Walker

    Digital

    http://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digital
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    1

    Customer determine destination

    and dates.

    2

    Customer check published fareson Pricelines main search engine.

    3

    Customer check the winning

    Priceline bidsfor top cities for thecategory theyre looking at.

    4

    Customer place their first bid onPriceline based on these winningprices and the prices you found instep 2.

    5

    At this point Priceline with eitheraccept or reject the bid..

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    Fall 1999

    Priceline introducedWebHouse Club in New York, a name-your-price scheme for groceries.

    WebHouse Club : Customers, specified howmuch they will spend for various items.

    WebHouse Club bidding process :1. Customer specified how much they will

    spend for various items2. If the price was accepted, the item was

    charged to their credit card

    3. Customer got a voucher to pay forthe items

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    Prestige PracticePrice liningSkimming

    Value Pricing

    Price matchingAuction Pricing

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    Consumers generally like to

    touch and see groceryitems.

    Groceries are high-bulk.

    Perishable goods must bedelivered quickly, usually thecustomer is not at home totake receipt of the order.

    Delivery bottleneck and thepricing issue of premiumdelivery cost.

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    Offeringextradiscount.

    Protection againstfraud.

    Creating a user friendly Webuser interface.

    Improve the auction process

    by identify price of the winningbid.