8/4/2019 Name Your Price - Priceline

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AhongPerjuangan

Syndicate

Adhi Nugraha29110409

Felisia Noviana Mukti29110411

Fiqi Dipowicaksono29110407

Harry Riusxander29110408

Ridwan Riswandi29110398

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Sells books, videos and gifts by traditional method. October 1999 opened Web site to merchants of all kinds

internet shopping bazaar.

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Matches sellers and buyers of collectible by its auctions. Had more than 150 million customers in over 15 countries. Opened 50 regional marketplaces for large items in US

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Founded by Jay Walker, a digital entrepreneur. The company's origins were closely tied with Walker's company Walker

Digital

http://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digitalhttp://en.wikipedia.org/wiki/Walker_Digital

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1

Customer determine destination

and dates.

2

Customer check published fareson Pricelines main search engine.

3

Customer check the winning

Priceline bidsfor top cities for thecategory theyre looking at.

4

Customer place their first bid onPriceline based on these winningprices and the prices you found instep 2.

5

At this point Priceline with eitheraccept or reject the bid..

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Fall 1999

Priceline introducedWebHouse Club in New York, a name-your-price scheme for groceries.

WebHouse Club : Customers, specified howmuch they will spend for various items.

WebHouse Club bidding process :1. Customer specified how much they will

spend for various items2. If the price was accepted, the item was

charged to their credit card

3. Customer got a voucher to pay forthe items

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Prestige PracticePrice liningSkimming

Value Pricing

Price matchingAuction Pricing

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Consumers generally like to

touch and see groceryitems.

Groceries are high-bulk.

Perishable goods must bedelivered quickly, usually thecustomer is not at home totake receipt of the order.

Delivery bottleneck and thepricing issue of premiumdelivery cost.

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Offeringextradiscount.

Protection againstfraud.

Creating a user friendly Webuser interface.

Improve the auction process

by identify price of the winningbid.