Name: Svein Erik Søgård

• Country Manager Travelmarket AS Norway for 10 years

• In the travel industry 20 years• BA Business Travel & Tourism, University of

Hertforshire• Lecturer in Transport- & social Economics at

Norsk Reiselivshøyskole

Information about Travelmarket

• Founded in 1996 as the first ”travel portal” in Europe

• 40 employees (main office Denmark, dep. Norway and Sweden + 6 developers in the Ukraine)

• Finance- Yearly revenue of NOK 28 mil. – positive operation and cash-flow- Equity Capital NOK 18 mil.

• Listed on the OMX/Nasdaq stock exchange in Copenhagen

Three divisions• Travel search engines – travelmarket.com (B2C)

- International travel search engines with flight and hotel

- More than 1 mil. users per month in the travel search engines

• Software and website solutions via Travelmarket Interactive (B2B)- More than 250 customers with website solutions worldwide

- Microsoft Gold Partner

• Travelmarket Partner - Integration of our travel search engines on 3rd party sites. References such as pleasure.dk

(Børsen), dba.dk (ebay), rejseliv.dk (Berlingske), osl.no (Oslo Airport), res.se (Res)

Website references

Website references

Partner references

Norsk Flyprisindeks™

• Established August 2009• Service for the consumer• Shows the development of prices over time• All companies included

History• Huge changes in the airline industry the last 20 years• Previously dominated by state ownership and high

regulation of airspace• Free cabotage within the EU in the nineties opened

the market and the first LCCs appeared• Dramatic consequences for many traditional

government owned companies. LCC big success on short haul

• Internet became the new form of distribution

What influences the prices?

• Competition• Capacity• Cyclical fluctuations• Seasons• Demand• Capacity and availability of aircrafts• Level of cost, both internal and external

The future• First LCC long haul was Freddy Lakers ”Skytrain”

between New York and London at the late 1970s• First long haul LCC already operating – AirAsia

between London and Kuala Lumpur with daily departures as from march 2009.

• LCCs are looking at long haul• Norwegian and FEEL Air• Long haul prices under pressure in the future?• Large challenges: feeds, airports Source: Frost & Sullivan, global growth consulting company

The corporate traveller in the future• What effects the choice of flights and tickets?

– Company size– Economy– Itinerary, easy or complicated– Time consumption, direct or connecting– Bonus schemes, lounges, fast tracks– Access to prices and tickets, travel agencies or

meta searches and the development on the internet.