Name of Presenter...Value of Organic z>$1.2B organic sales in Canada (retail) z$11B USA, $13B EU...
Transcript of Name of Presenter...Value of Organic z>$1.2B organic sales in Canada (retail) z$11B USA, $13B EU...
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Name of Presenter
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Organic MarketingOrganic Marketing
Roger Rivest, Roger Rivest, Organic Division Manager, Organic Division Manager,
Keystone Grain Ltd.Keystone Grain Ltd.
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Value of OrganicValue of Organic>$1.2B organic sales in Canada (retail)
$11B USA, $13B EU (2005 - US$)~ 1.9% of total food sales (US)growing 10-20% per year
limited sales in food service industrylarge potential growth market
Canada imports 80-85% of organic consumption export 70-80% of production (to USA, EU, Asia)
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What is it?
•• A method of productionA method of production•• Organic farmers chose not to use Organic farmers chose not to use
syntheticsynthetic fertilizers, pesticides, GMO (>36 months)
• It is not old science or no science• It is not “do nothing”
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What’s Not Permitted
• genetically modified crops• synthetically produced pesticides and
fertilizers• sewage sludge and municipal wastes• antibiotics, growth hormones
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Philosophy• Organic systems rely on prevention
rather than cure. – Change the production system to
reduce the need for inputs
• “If it is found in nature it can be broken down by nature”
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StandardsStandards• National Standard of Canada for
Organic Agriculture – accepted in 1999 by the Standards
Council of Canada (SCC)– Currently Under Final Review
• Standards applied by certification bodies
• Canadian federal regulation
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Certification MarksCertification Marks
CCSI
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Certification BodiesCertification Bodies•
Certification bodies each have their own standard based on similar principles (IFOAM, CODEX, national standards, etc)
•
All major certification bodies in Canada are accredited to USDA National Organic Program (NOP)
• Certification of the production process … not the product
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2007 ac Soybean Corn Wheat SpeltOntario 22,000 6500 2,700 6,000Quebec 12,000 4,100 1800 1200
Ohio 13,000 7,500 1,000 2,000Mich 25,000 6,800 2,000 2,200
Indiana 4,000 1700 1500 -Illinois 12,000 8,500 1,500 200Wisc 14,000 25,000 1,200 40Minn 35,000 30,000 2,000 80Iowa 23,000 18,000 1,200 -
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Organic Weed Control Practices
• Must have a good rotation• Food grade, non-GMO variety seed• Cultivate early spring – repeat @2 weeks
• Plant late May• Tine harrow before emergence• Tine harrow or rotary hoe after emergence• Row cultivate (2x)• Walk fields
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Mechanical Weed Control
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Weeder harrow
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IFOAM criteria for organic inputs• Necessity.• Natural – mineral, plant, or animal origin• Low impact on the environment, including:
environmental safety, degradability, acute toxicity to non-target organisms, long-term chronic toxicity, chemically synthesized products and heavy metals.
• Human health.• Ethical aspects – animal welfare.• Socio-economic aspects.
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Name of Presenter
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Name of Presenter
www.keystonegrain.com
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Organic Grain Marketing Grain Purchasing and Handling for Milling Purposes
• Knowing what grains, and what varieties of grains to purchase directly from farmers - and what not
• Knowing who can supply quality organic grains in your area - what will grow, what will not
• Learning how to access grains from further afield when local crops are unavailable
• Stimulating local organic production to encourage growth of this industry • Recognizing your skills as a Milling Company to process various grains • Keeping an eye on a changing Marketplace --first local, and then in a widening
circle for distribution • Making a profit at what you do!