Nakatomi & Associates Mid-Year 2014 Update

M I D -‐ Y E A R 2 0 1 4 U P D A T E

ABOUT US: Nakatomi & Associates (N&A) is dedicated to its mission to deliver high-‐impact communications results for exceptional organizations doing extraordinary work to achieve a just and

equitable society. For 25 years, the firm has

practiced communications as a platform for

promoting social change by applying the tools of communications with a

call to action.

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www.nakatomipr.com

And we’re back! The Nakatomi team has been busy this

past spring and we have a lot of news to share with you.

This year marks Nakatomi & Associates’ 25th anniversary.

To coincide with this landmark, we have revamped our

logo and will be introducing our new tagline:

Communication Matters. The tagline represents how

integral communications practice is to the success of any

organization.

During the past few months we have also been working on

several campaigns for our clients such as “Healthy Stores

for a Healthy Community” for the California Tobacco

Control Program, “Denim Day” for Peace Over Violence,

“Powerful Cities” for Southern California Edison, and

promotional videos for the Asian Smokers Quitline.

Additionally, Nakatomi & Associates is also working on its

newest venture, Nakatomi Studio. Our president, Debra

Nakatomi, recently co-‐produced a documentary called

Stories From Tohoku and already has another project in

early stages of pre-‐production.

Happy Mid-Year 2014 and Greetings from…

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MID-‐YEAR 2014 UPDATE NAKATOMI & ASSOCIATES

Our appreciation to the media partners: China Press, CTI-‐TV/ZWTV, ETTV America, NTD-‐TV, Phoenix Satellite, LA 18, KBS America, MBC News, SBS, TVK24, Korea Times, and Siam Media.

and food products in community markets—

the first time all three have been analyzed

together in stores that sell tobacco

products—at Euclid Market in Boyle Heights.

For results of the survey findings and more

information on California Tobacco Control

Program’s “Healthy Stores for a Healthy

Community,”

www.HealthyStoresHealthyCommunity.com.

The campaign launch marked a unique

collaboration between tobacco use prevention,

nutrition and alcohol prevention partners to

improve the health of Californians through

changes in community markets and educating

on how in-‐store product marketing influences

consumption of unhealthy products.

Health officials released the LA data on the

availability and promotion of tobacco, alcohol

“Healthy Stores for a Healthy Community” Campaign Launches in

Boyle Heights

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On April 23, 2014 the Nakatomi team supported

longtime client, Peace Over Violence (POV), as

first time corporate sponsor GUESS hosted the

kick off at GUESS Headquarters to celebrate the

Denim Day campaign’s 15th year. This was the

largest year of the campaign to raise awareness

on sexual abuse, promote sexual violence

prevention and education, and to show support

for sexual abuse survivors. With the new

partnership with GUESS, including a $100,000

donation and in-‐store and online digital

philanthropic marketing campaign, Denim Day

had nationwide and global reach and

participation.

The World Observes “Denim Day” Sponsored by LA-‐Based Peace Over Violence

The press conference at GUESS headquarters

included speakers such as Mayor Eric Garcetti,

POV Founder Patti Giggans, as well as recording

artists and celebrity spokespeople, Aloe Blacc and

Maya Jupiter, who gave a special performance for

Denim Day.

Denim Day recalls an Italian court case that

sparked international outrage when judges did

not convict a rapist because the victim wore

jeans. The judges ruled that because the victim

was wearing tight jeans, she must have helped

her attacker remove them, thus implying consent.

Wearing jeans on Denim Day has become a

symbol of solidarity and support.

Recording artists Aloe Blacc and Maya Jupiter give a special performance to support Denim Day (left). LAPD Chief Charlie Beck, LA Mayor Eric Garcetti, and Denim Day Founder and POV Executive Director Patti Giggans (middle). Patti with Debra Nakatomi (right).

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This year marked SCE’s 9th annual Asian

American Pacific Islander Heritage Month

celebration. Din Tai Fung USA and Lollicup USA,

Inc were honored with Energy Efficiency

Participation Awards, and Khmer Girls In Action

was recipient of SCE’s Community Award. Ding-‐Jo

H. Currie, Ph.D., professor at California State

University,

Fullerton,

joined SCE in

celebrating,

serving as

keynote

speaker.

SCE hosted a

public safety

event at the

Southern

California

Flower Market

during a busy Mother’s

Day flower shopping day to raise awareness on

preventing power outages by keeping Mother’s

Day balloons – usually sold with flowers – secured

to a weight to prevent them from floating away

and getting caught in power lines. Media

attended a live demonstration showing what

happens when balloons get caught in power lines.

Keeping the Community Safe with SCE

SCE Inaugural “Powerful City” Electrical Safety Campaign Takes Center Stage in Monterey Park N&A designed and implemented SCE’s first-‐ever

“Powerful Cities” electrical safety campaign. “Powerful

Cities” identifies partner cities with significant Asian

American populations to bring city leaders, local

community groups, and businesses together to keep

homes and worksites safe around electricity. We selected

Monterey Park, a city that boasts the largest population of Chinese Americans of any municipality in the

U.S., as a pilot. Marissa Castro-‐Salvati, SCE Local Public Affairs regional manger, presented Mayor

Anthony Wong with a “Powerful City” Certificate, pledging its commitment to electrical safety

awareness. SCE also partnered with community based organizations, Asian Youth Center and Chinatown

Service Center, to bring important electrical safety and emergency preparedness information to

residents in their preferred native language, reaching families and seniors at the Cherry Blossom

Festival, Play Days Carnival and community events. More than 900 residents, parents, and children took

the electrical safety pledge and received SCE electrical safety starter kits. Our next stop is Buena Park!

Mother’s Day Metallic Balloon Safety Event

Celebrating Asian American and Pacific Islander Contributions

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Debra and co-‐producer and director, Dianne Fukami, with Director of Photography Jayme Roy at LA Film Fest presented to sold out audiences in Los Angeles and San

Francisco at the CAAMFEST.

Following the March 2011 earthquake,

tsunami and nuclear disaster, Debra Nakatomi

ventured into new territory with documentary

producing partner, Dianne Fukami. Currently,

Debra is making the film festival rounds

promoting Stories From Tohoku, which had its

West Coast premieres in CAAMFest and the LA

Asian Pacific Film Festival! The documentary

chronicles the stories of disaster survivors in

the region of Tohoku, Japan, struggling in the

aftermath of the disaster to build their lives

with resiliency and hope.

“Stories From Tohoku” Documentary Film Fest Debut

Additionally, the filmmakers are raising funds to

support the people of Tohoku. Mrs. Setsuko

Abe, featured in Stories From Tohoku, makes

dolls from kimonos she found following the

disaster. Director Dianne Fukami traveled to

Japan in June to personally donate the funds. If

you are interested in making a tax deductible

donation for these dolls, contact

[email protected].

Stories From Tohoku has also been airing

nationally on PBS stations as part of a series

called “Japanese American Lives.”

For more information on the documentary, visit

www.storiesfromtohoku.com.

Eli Olson (co-‐director), Dianne Fukami (co-‐director, co-‐producer), and Debra Nakatomi

(co-‐producer) at CAAMFest

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N&A has been a strategic partner with the

Quitline since it launched its national initiative

in September 2012, focusing on media

outreach. Since the start of its nationwide

launch, the Quitline has reached its goal of

more than 5,000 calls from people seeking

one-‐on-‐one coaching and helpful tools to quit

smoking for good.

This past spring, the Quitline launched a series of videos in English, Chinese, Korean and Vietnamese

featuring tips and advice by the Quitline coaches. In these videos on how to quit, and how family

members and friends can support loved ones to start their journey to being tobacco-‐free. Videos are

currently viewable and shareable via the Quitline’s YouTube channel and on Google Plus.

Message Matters

At the 2014 National Coalition of Asian Pacific Americans

for Community Development (CAPACD) Convention in

Washington DC, 20 non-‐profit organization representatives

participated in a "Message Matters" workshop with

Nakatomi VP and CAPACD board member, Joni Byun. The

group is working in pairs to identify his or her strengths and

challenges, connect lived experiences with why his or her

voice is important, and develop strategies on how to share

stories to convey a message.

National Asian Smokers’ Quitline Reaches Goal

Stories inform our lives, touch our hearts, and inspire us to take action. Our stories communicate

values and life experiences. Through interactive workshop and trainings, Nakatomi & Associates

conducts trainings and “story workshops” to draw out stories to communicate an important

message or call to action. Youth advocates, survivors of sexual violence, youth scholars, executives

and non profit leaders learn valuable tips and practice their unique story; they leave the workshop

feeling energized, confident, and equipped to share their stories with those who most need to

hear them.

Nakatomi & Associates Mid-Year 2014 Update

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