NAIS 10-Year “DASL Benchmarks”

Markers of SuccessPatrick F. Bassett

Bassett@HeadsUpEd.com

Markers of Success #1: Robust Income Streams = Data Proxy for Sustainability

Income : Day Net Tuition 76.1% 78.6% 78.0% xx.x%

Income : Day School Other Programs

3.7% 3.7% 4.2% x.x%

Income : Day School Investments

5.1% 3.8% 4.1% x.x%

Income : Day School Giving 7.8% 6.7% 8.2% x.x%

Expenses: Day Salaries & Benefits (#901 )

69.5% 65.1% 69.1% xx.x%

Expenses: Day Technology* 1.2% 1.2% 1.4% x.x%Expenses: Prof Development 0.8% x.x%

NAIS 10-Year Comparisons (See Boarding) Our School: Years 2003 –

20042007 - 2008

2013 –2014

2014- 2015

Day School:

Expenses: Day All Other 30.3% 34.9% 29.5% xx.x%

Markers of Success #2: Diversity = Proxy for Inclusivity: Race + Ethnicity

NAIS 10-Year Comparisons Our School: Years 2003 –

20042007 - 2008

2013 –2014

2014- 2015

Day School Students of Color (#400)

19.6% 22.3% 28.1% xx.x% 

Boarding Students of Color (#400)

16.2% 16.9% 22.2% xx.x%

Day School International (#201)

3.1% 3.2% 3.0% xx.x% 

Boarding International Enrollment (#201)

11.9% 17.3% 21.7% xx.x%

Markers of Success #3: Financial Aid = Data Proxy for Socio-Economic Inclusivity

DAY: NAIS 10-Year Comparisons Our School: Years 2003

– 2004

2007 - 2008

2013 –2014

2014- 2015

Day School Students Need-Based Aid (#700)

15.1% 17.1% 21.6% xx.x%

Day School Student Tuition Remission (#701)

4.4% 4.6% 5.0% xx.x%

Day School Students on Merit Aid (#702)

4.7% 4.7% 5.5% xx.x%

Day School Student on Full Need (#703)

7.5% 6.4% 4.9% xx.x%

Day School Students Total on Aid

25.2%

26.4% 32.6%

xx.x%

(See BOARDING)

Markers of Success #4: Tuition = Data Proxy for Pricing Strategy

NAIS 10-Year Comparisons Our School: Years 2003 –

20042007 - 2008

2013 –2014

2014- 2015

Day School Median Tuition Grade 9 (#500)

$15,988 $19,925

$24,450 $xx,xxx 

Boarding Median Tuition Grade 9 (#500)

$30, 000 $39,000

$48,600 $xx,xxx

Income : Day School Net Tuition (#900 )

76.1% 78.6% 78.0% xx.x%

Income : Boarding Net Tuition (#900

55.6% 56.8% 66.5% xx.x%

Markers of Success #5: Endowment Indicators = Data Proxy for Financial Security

NAIS 10-Year Comparisons Our School: Years 2003 –

20042007 - 2008

2013 –2014

2014- 2015

Endowment per studentDay Schools

$11,411

$xx,xxx

Endowment per studentBoarding Schools

$56,092

$xx,xxx

Endowment: DebtDay Schools

0.96 x.xx

Endowment: DebtDay Schools

2.63 x.xx

Markers of Success #6: Annual Giving & % of Participation = Data Proxy for Constituent Loyalty

Woodberry Forest School Alumni % Giving: 64%

NAIS 10-Year Comparisons Our School:

Years: Annual Giving per Student & % Participation

2003 – 2004

2013–14Day

2013–14

Boarding

2014- 2015

Median Gift by Alumni/ae & % of participation

$2728.0%

$565 17%

$xxx.xxx.x%

Median Gift by Parents & % of participation

$89069.5%

$1404 48%

$xxx.xxx.x%

Median Gift by Faculty & % of participation

$13495.5%

$173 69.2%

$xxx.xxx.x%

Median Gift by Trustees & % of participation (Table

$4030100%

$8402100%

$xxx.xx.x%

Giving per Student: Day $1,232 $x,xxxGiving per Student: Boarding $3,302 $x,xxx

Table 1102

Markers of Success #7: Funnel Shape = Proxy for Brand Strength & Selectivity

NAIS 10-Year Comparisons Our School: Years 2003

– 2004

2007 - 2008

2013 –2014

2014- 2015Boarding Applications

per Enrollee (#601) 3.6 4.2 4.0 x.x

Boarding Accepts per Enrollees (#601)

1.8 1.9 1.7 x.x

Day School Apps per Enrollees (#601)

2.8 2.7 2.7 x.x

Day School Accepts per Enrollee (#601)

1.5 1.5 1.5 x.x

Markers of Success #8: Low Attrition = Data Proxy for Customer Satisfaction

Re-marketing to Current Families?

NAIS 10-Year Comparisons Our School:

Years 2003 –

2004

2007 - 2008

2013 –2014

2014- 2015

Day School Average Attrition (#602)

9.4% %

10.6% 9.4% xx.x%

Boarding Average Attrition (#602)

11.6% 10.2% 9.7% xx.x%

Markers of Success #9: Student:Staff Ratios = Data Proxy for “Productivity”

NAIS 10-Year Comparisons Our School: Years 2003

– 2004

2007 - 2008

2013 –2014

2014- 2015Day School Student :

Teacher Ratio (#813)9.1 9.0 9.1 x.x

Day School: Students : All FTE Staff Ratio

    5.1 x.x

Boarding Student : Teacher Ratio (#813)

7.0 6.9 7.9 x.x

Boarding: All Student : All FTE Staff Ratio

    3.1 x.x

Markers of Success #10: Salaries = Data Proxy for the 3 Rs for Talent

With whom do you compete on salaries? Does money motivate and drive teachers – or anyone else for that matter? How might a school re-shape its compensation model? Bands, Tiers, & Pay for Performance.

NAIS 10-Year Comparisons Our School:

Years 2003 – 2004

2013–14Day

2013–14

Boarding

2014- 2015

Faculty Salary: Low $38,231

$32,000

$xx,xxx

Faculty Salary: Median $54,230

$49,o88

$xx,xxx

Faculty Salary: High $ 79,905

$76,000

$xx,xxx

Markers of Success #3: Data Proxy for Inclusivity – Socio-Economic

Real-world test: distribution of families across all five socio-economic quintiles (national or local). What happens when the economy and market take a dive? Price becomes “elastic”

BOARDING: NAIS 10-Year Comparisons Our School:

Years 2003 –

2004

2007 - 2008

2013 –2014

2014- 2015

Boarding Students Need-Based Aid (#700)

31.8% 33.2% 37.5% xx.x%

Boarding Students Tuition Remission (#701)

3.6% 3.7% 4.2% x.x%

Boarding Students on Merit Aid (#702)

6.3% 8.4% 11.1% xx.x%

Boarding Students on Full Need (#703)

17.9% 18% 17.0% xx.x%

Boarding Students Total on Aid

41.7% 45.3% 52.8% xx.x%

(Return to Day)

Markers of Success #1: Robust Income Streams = Data Proxy for Sustainability

Income Net Tuition (#900 )

55.6% 56.8% 66.5% (China Effect)

xx.x%

Income : Other Programs 5.9% 4.8% 4.8% xx.x%Income Investments 18.3% 20.7% 11.6% xx.x%Income : Giving 10.2% 11.6% 10.3% xx.x%Expenses: Boarding Salaries & Benefits(#901 )

54.7% 53.3% 57.9% xx.x%

Expenses: Technology 1.3% 1.4% 1.3% x.x%

BOARDING: NAIS 10-Year Comparisons (Return to Day) Our School: Years 2003 –

20042007 - 2008

2013 –2014

2014- 2015

Expenses: Prof Development 0.5% x.x% Expenses: All Other 44.0% 46.7% 41.7% xx.x%