NAHQ Communication Best Practices
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Transcript of NAHQ Communication Best Practices
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NAHQ Communication Best Practices
4th Annual State Leaders Summit
Angelisa Belden, NAHQ Staff
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How can NAHQ help you achieve the most impact
with the resources you’ve got available?
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We’ll Discuss
Website Email Social Media Promotion Options
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Website Practices
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Website Practices
Repurpose content you’ve already written for your newsletters, emails, etc.
Commit to updating on a regular basis - even once per month is enough
For your visitors to feel confident about your content, add dates. Refer to NAHQ’s What’s New page: http://www.nahq.org/whatsnew.html
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Website Practices Improve your SEO (search engine optimization)
• Use ALT tagging • Add as many external links as you can. If you need to
add external links, start with:− NAHQ.org
− JHQ Online- http://www.wiley.com/bw/journal.asp?ref=1062-2551
− NAHQ Facebook – www.facebook.com/mynahq
− NAHQ LinkedIn
• Put content on a page- don’t just post a PDF or word document. It’s not searchable!
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Website Practices Use analytics to help you learn about what’s
happening on your site. NAHQ uses Google Analytics
15 free analytics tools to consider: http://slodive.com/freebies/website-analytics-tools/
What should you look at?• Overall number of site visitors
• Where are they coming to your site from?
• What are they searching for in your search box?
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Social Media
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Social Media Consider ‘why’ when thinking about ‘where’ Facebook
• Good for getting info out, sharing information• Not proving to be very interactive• Many hospitals block Facebook at work
LinkedIn• Good for creating a community. Grows quickly.
Hospitals usually allow access• Not easy to post events if it’s not already out on a
website
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Social Media
Yes, it is free and easy, but it does cost you time!
Repurpose content- yours and NAHQ’s Post your events to NAHQ’s Facebook page Be Aware: Facebook’s Timeline format will be
implemented for groups on March 30, 2012.
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Email & Newsletters
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Email & Newsletters
Be consistent. It helps people recognize and trust its coming from you. Consider• Your look• Your layout• Subject lines
Develop a simple schedule Repurpose content when possible
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Email & Newsletters
Repurpose content when possible Utilize:
• NAHQ e-news articles (with permission from editor - [email protected])
• Promote the next JHQ issue- free CE article, choose an article you find interesting
• Check the NAHQ What’s New page for the most updated content
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Promotional Opportunities
NAHQ offers ways to promote your organization and your events
Post on the Quality Events Calendar• States get one free event posting each year• Only $25 per additional event after that- very
affordable!
Submit items to NAHQ e-news
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Future Questions?
Lori Barker, Compliance/Administrative [email protected] or 847-375- 6305
Jacki Van Oort, [email protected] or 847-375-3675
Angelisa Belden, Marketing & [email protected] or 847-375-6384
Monica Piotrowski, e-news editor
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NAHQ Communication Best Practices
4th Annual State Leaders Summit
Angelisa Belden, NAHQ Staff