NAhiD.ns_c4How Business and Marketing Are Changing

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For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill ‣ Customer empowerment: • Company empowerment ‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations ‣ Privatization: ‣ Customizations: ‣ Industry convergence: ‣ Dis-intermediation:- ‣ Consumer Resistance How business and marketing are changing 16- 14

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Transcript of NAhiD.ns_c4How Business and Marketing Are Changing

Page 1: NAhiD.ns_c4How Business and Marketing Are Changing

For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999

Irwin/McGraw-Hill

‣ Customer empowerment:• Company empowerment

‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations

‣ Privatization: ‣ Customizations: ‣ Industry convergence:

‣ Dis-intermediation:- ‣ Consumer Resistance

How business and marketing are changing

16-14

The Changing Nature of Marketing

The Changing Nature of Marketing

Changing Dynamics of Marketing

Changing Dynamics of Marketing

How Business and Marketing Are Changing

How Business and Marketing Are Changing

Adapting marketing to changing scenarios

Adapting marketing to changing scenarios

Changing landscape of digital marketing

Changing landscape of digital marketing

& BUSINESS MODELS MARKETING STRATEGIES SMART CITIES … · MARKETING STRATEGIES & BUSINESS MODELS in changing realities. HELLO! I am Elena Petrova. STRANGERS IN THE TOWN marketing

& BUSINESS MODELS MARKETING STRATEGIES SMART CITIES … · MARKETING STRATEGIES & BUSINESS MODELS in changing realities. HELLO! I am Elena Petrova. STRANGERS IN THE TOWN marketing

Marketing and Distribution. The Changing Role of Marketing.

Marketing and Distribution. The Changing Role of Marketing.

Changing Your Marketing Game

Changing Your Marketing Game

Healthcare Marketing is Changing

Healthcare Marketing is Changing

Changing Business

Changing Business

2. the Changing Global Business Environment Required Versatile Marketing Tools to Stay Ahead of the Competitors

2. the Changing Global Business Environment Required Versatile Marketing Tools to Stay Ahead of the Competitors

LONGABERGER BASKETS: CHANGING MARKETING IN · PDF fileLONGABERGER BASKETS™ Changing Marketing in Changing Times ... Marketing in charge of diversification of the product line and

LONGABERGER BASKETS: CHANGING MARKETING IN · PDF fileLONGABERGER BASKETS™ Changing Marketing in Changing Times ... Marketing in charge of diversification of the product line and

Mobile Marketing "Changing or Die"

Mobile Marketing "Changing or Die"

The Good, The Bad & The Ugly - The Changing World Of Content Marketing In Your Business Growth

The Good, The Bad & The Ugly - The Changing World Of Content Marketing In Your Business Growth

PRAGATI COLLEGE · 4. Digital marketing 5. The changing business environment and Business Excellence 6. Energy, Climate change and Sustainability 7. Green marketing and advertising

PRAGATI COLLEGE · 4. Digital marketing 5. The changing business environment and Business Excellence 6. Energy, Climate change and Sustainability 7. Green marketing and advertising

MOBILE HEALTHCARE MARKETING: CHANGING THE WAY MEDICAL PROFESSIONALS DO BUSINESS

MOBILE HEALTHCARE MARKETING: CHANGING THE WAY MEDICAL PROFESSIONALS DO BUSINESS

Changing Business with Information

Changing Business with Information

Marketing is changing - Mainframe

Marketing is changing - Mainframe

Mexico’s Changing Marketing

Mexico’s Changing Marketing

Five Trends Changing Content Marketing

Five Trends Changing Content Marketing