NAFSA HI/Pacific Spring Conference 2011

[email protected]

Most Higher Education websites are horrible

Engaging with students?

Site Usage?

Clear Language & Navigation?

Look good?

It’s a conversation

Develop policies

What social media is not

Don’t limit yourself

Going Mobile?

QR Codes

Link Shorteners

10.2%

29%

43%

2008 2009 2010

News Blasting

Mobile to Full Site

Splash pages & content

“Click here” links

Web Content ≠ Printed Content

Test your website

Learn what your students want

Audit Content

Clear site navigation & searchability

Develop a plan

Keep it Simple Stupid (KiSS)!*

*Believe me, I learned the hard way

[email protected]

@donbwhite

goo.gl/uvoFK

doteduguru.com

higheredlive.com

collegewebeditor.com

higheredexperts.com

smashingmagazine.com

educheckup.com

Education