NAEP Annual Meeting The Magic of Collaboration & Partnership

Orlando, FLApril 7 – 10, 2013

NAEP Annual Meeting

The Magic of Collaboration & Partnership

Brian BurkheimerPurchasing AgentIowa State University

Stacy SassmanPurchasing AgentIowa State University

On the Mark: Purchasing and

Trademark Licensing

2Annual MeetingApril 7 - 10, 2013Orlando, Florida

Purchasing and Trademark Licensing Outline

• Trademark Basics– What is a Trademark?– What is the purpose of a Trademark?– Educational Institutions and Trademarks– Examples of Trademarks - ISU

• Role of Purchasing– Contract administration– Review and Purchase of goods– Education

• Open Forum – Challenges and Questions

Annual MeetingApril 7 - 10, 2013Orlando, Florida

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Trademark Basics – What is a trademark?• A trademark is a word, name, symbol, design, slogan, or any

combination of these elements which identifies and distinguishes the goods and services of one party from others.


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Trademark Basics - What is the purpose of a Trademark?

• The 3 P’s of Licensing– Protect the intellectual property rights and the rights

of the trademark owner by preventing unauthorized and inappropriate usage

– Promote and market the trademark owner


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– Profit by generating revenue through royalties

Protect• Protect the intellectual property rights and the

rights of the trademark owner by preventing unauthorized and inappropriate or confusing usage


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Promote• Promote and market the trademark owner


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Profit• Profit by generating revenue through royalties


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Trademark Basics – Do educational institutions own trademarks?

YES!


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Trademark Basics• Educational institutions are intellectual property

rights holders

• Educational institutions can claim rights and ownership to the names, symbols, graphics, logos, trademarks and service marks associated with the institution.


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ISU Trademark Licensing HistoryFirst registrations received in 1984

– ISU (first - received 5/22/84)– Iowa State– Cyclones– The Seal– The Campanile– Walking Cy– The Cyclone


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ISU Nameplates


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ISU Athletics Identity


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Athletics Primary Mark

Athletics Mascot Graphics

ISU Vintage Collection


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ISU Additional Marks Used Today Cyclone, Clones, or Cy iastate State Cy’s Locker Room The Mascot Cy The Memorial Union The Maintenance Shop The Campanile (variations) Hilton Magic Jack Trice Stadium “The Mayor” or “Rhoads”


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What is the Role of Purchasing?• Bid and administer the third party licensing

agreement– Licensing Resource Group (LRG)

• Provide contract administration, royalty management,enforcement, merchandising and brand development


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What is the Role of Purchasing?• Issue RFP/RFQ and review requisitions for goods

with ISU trademarks• What items does Purchasing monitor for

trademarks?—Promotional Items—Uniforms—Athletic/Training Equipment—Scoreboards—Display/Signage


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Athletics - Uniforms


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ISU Dining Uniform Emblem


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Weight Room Flooring


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Football Dumbbells


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Football Dumbbells


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Athletics Training Tables


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Basketball Floor


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Scoreboards


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Display/Signage


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What is the Role of Purchasing?• Monitor P-Card transactions for unlicensed vendors• Work in conjunction with Trademark Licensing to

educate vendors and end users– Vendor show for Promotional Item vendors


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Challenges/Questions regarding trademark licensing and purchasing

Open Forum

NAEP Annual Meeting The Magic of Collaboration & Partnership

Documents

Transcript of NAEP Annual Meeting The Magic of Collaboration & Partnership