Nacha 2011 Mobile Payment Fundamentals
-
Upload
chipwickenden -
Category
Documents
-
view
861 -
download
4
description
Transcript of Nacha 2011 Mobile Payment Fundamentals
![Page 1: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/1.jpg)
![Page 2: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/2.jpg)
Workshop Description
2
Mobile Payments
17A1:00 p.m. - 3:00 p.m.WorkshopsMany payments experts believe everyone should jump on the mobile payments bandwagon while there are still open seats. Do you have the answers you need before making the jump? Speakers in this workshop cover the gamut of topics surrounding mobile payments: business models, technology, form factors, and lessons from other countries. You won’t want to miss this exciting introduction to mobile payments.Level: Fundamental Chip Wickenden, CCMHead, Enterprise Solutions, FIS
![Page 3: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/3.jpg)
Agenda
3
Methods and Elements of Mobile Payments
Introduction
Definitions, Scope and Scale
Strategy and Opportunities
Market Participants
Wrap-up and Questions
Regulatory and Risk Focus
![Page 4: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/4.jpg)
4
Mobile Network Operator
Voice is digitized, unless analogPackets are switchedDigital signal decoded and re-assembled
![Page 5: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/5.jpg)
5
Mobile Network Operator
Mobile Network
Operator or Landline Operator
![Page 6: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/6.jpg)
Texting Not Talking
6
![Page 7: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/7.jpg)
Camera Phone
7
![Page 8: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/8.jpg)
Smart Phone
8
![Page 9: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/9.jpg)
App Phones
9
![Page 10: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/10.jpg)
Common Phone Operating Systems
• iPhone
• Google Android
• BlackBerry
• Windows Mobile
10
![Page 11: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/11.jpg)
SIMM Card
11
The SIMM Card and the IMEI number uniquely identify and enable the phone to the network
![Page 12: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/12.jpg)
Don’t forget security !
12
![Page 13: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/13.jpg)
The Network Effect
• Theodore Vail, president of Bell Telephone, 1908 Annual Report • Robert Metcalfe, Metcalfe’s Law 1980, focusing on devices• Rod Beckstrom, Beckstrom’s Law, focusing on the value of
transactions within the network• Bernard Lunn, Reverse Network Effect with Scale • Rahul Tongia, The Cost of Network Exclusion
13
“The value of a network to it’s members increases exponentially with the number of users”
V = N2
![Page 14: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/14.jpg)
Two Sided Markets
• The number of participant of a given group create an attraction for members of another group
– Patients and hospitals– Electronic billers and bill payment service
providers– Fraternities and sororities– Publishers using Adobe and consumers
using PDF readers– Merchants and cardholders
14
http://en.wikipedia.org/wiki/Two-sided_market
![Page 15: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/15.jpg)
Disruptive Technology
15
“The Innovator’s Dilemma”
For much more on this, refer to the works of Harvard professor Clayton Christiansen. His website is: http://www.claytonchristensen.com/
![Page 16: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/16.jpg)
Do you need one of these?
16
![Page 17: Nacha 2011 Mobile Payment Fundamentals](https://reader033.fdocuments.net/reader033/viewer/2022061201/547a613fb4af9f0c208b45be/html5/thumbnails/17.jpg)
This scene explains contactless payment better than any other
17