Increasing Visibility through Digital Marketing

Who Am I?

Ryan McGrath Digital Strategist and

Project Manager at Unleashed Technologies

University of Maryland graduate

12 years in digital marketing:

SEO SEM Analytics Content

Hobbies Running/triathlon Eating Karaoke Memes

Client Logos (Required): RCM&D, WTP, Chesapeake, Barnard

Who is Unleashed Technologies? Who We Are

90% Client Satisfaction

92% Client

Retention

Top 5% For Drupal Capabilities

Who is Unleashed Technologies? Who We Are

Your Website

Answer Me These Questions Three

Yes, I realize this is not the bridge keeper

Ask Yourself… What is the primary objective of my website?

Is it easy for my prospects and customers to find what they’re looking for?

Do I encourage them to engage with me?

Website Creation Tools

Keep in Mind

Google Analytics Google Webmaster Tools SSL Mobile/Responsive

Search Engine Optimization

On-Page vs Off-Page SEO

Content Page Structure Images Site Speed

Links Authority Social Local

On-Page Off-Page

The Periodic Table of SEO

Source: Search Engine Land

Example“Unleashed Technologies is the best website design and development company in Maryland. As Maryland’s #1 website design and development company, we have the experience it takes to design and develop your next website. If you are looking for website design and development in Maryland, you’ve come to the right place!”

Better Example“Unleashed Technologies provides digital solutions that help businesses and organizations engage with their customers and members. Through award-winning web design, development, hosting and digital strategy, Unleashed Technologies is your partner for achieving your business goals. Learn more about our solutions and success stories today!”

Content Marketing Create content that begs to be shared Create content that is valuable to your customers Create content that creates excitement Would I read this if I were searching for my

services?

Who Runs the World?

Resources

Moz Keyword Planning

Tool (Google) Keywordtool.io WordStream SEMRush

Webmaster Tools Google Analytics Search Engine

Land Marketing Land Google Blogs

Paid Marketing

LANDING PAGE

Ad Platforms

AdWords Express

Quick Easy Managed Cost Support

Less Flexible Cost Competition

PROS CONS

Remarketing Customer visits your website You set retargeting rules Customer sees your ad elsewhere on the

Internet

Local Search

Keep up with the Joneses

Email and Social Marketing

Do One Thing Every Day to Get Better Do your research Create goals that are measurable/trackable Hold yourself accountable Make a checklist Prioritize Test different ideas Ask your peers Evaluate your progress and pivot Have fun!

Thank You / Q&A