Deep Dive with Organic Traffic. PPT from Seby, Nabler in Web Analytics Session TFMA India
Nabler 2015 Service Offering - Updated
-
Upload
sushant-ajmani -
Category
Documents
-
view
42 -
download
3
Transcript of Nabler 2015 Service Offering - Updated
The Digital Analytics Company
www.nabler.com
www.nabler.com
A Full-Service Digital Analytics Consulting Firm Since 2004
The Digital Analytics Company
www.nabler.com
About Us
2
A Cross-Channel Data Aggregation Platform for Enterprises and Agencies Platform as a Service
Provide Data Auditing, Tag Management & Solution Implementation Services Implementation Partner
Offer Test-Driven Site & Marketing Optimization Services Conversion Optimizers
Operational
Efficiency Marketing ROI
Data Quality &
Integrity
Operational
Efficiency
Site Engagement Marketing ROI Conversion Rate
The Digital Analytics Company
www.nabler.com
Our Solution-Based Offering
3
Channel Quantifier Platform
Cross-Channel Data Aggregation
Data Transformation & Visualization
Weekly & Monthly Performance Reporting
Statistical Modeling
Implementation Services
Implementation Audit
3rd Party Vendor Evaluations
Tag Management
Solution Design & Implementation
Conversion Optimization Services
Conversion Audit
A/B & MVT Testing
Creative/Asset Creation
Tag Deployment & Measurement
Targeting & Personalization
The Digital Analytics Company
www.nabler.com
Our Value Proposition
4
A niche digital analytics consulting firm thriving in this ecosystem for over a decade now
Operational team comprising of certified and seasoned digital analytics professionals
Diversity in our skill-set and faster adoption of new tools and technologies
Proprietary Data Aggregation & Quantification Platform Channel Quantifier for Agencies and Enterprises
Follow Strict SLAs and Data Security Guidelines
Faster team ramp-up and flexible engagement models
The Digital Analytics Company
www.nabler.com
How are we positioned in this Digital Marketing Ecosystem?
5
Lifeline of this ecosystem
Provide transparency and reconciliation opportunities
Empower and Evangelize the Decision Makers
Create data-driven culture and governance around it
Source: Gartner Digital Marketing Transit Map
The Digital Analytics Company
www.nabler.com
Our experience across different Industry Verticals
6
Retail Education Entertainment Aviation
Logistics Legal Media Agencies
The Digital Analytics Company
www.nabler.com
Our Solution-Based Offering For Enterprises
Best Practice Approach
7
“LIKE YOU”
The Digital Analytics Company
www.nabler.com
Fundamental Business Problems across Industry Verticals
8
1. Data Quality & Integrity issues across the board irrespective of the fact whether, the organization is using a FREE or an Enterprise analytics solution.
2. Organizations are moving towards Tag Management Solutions, and struggling to find a vendor who can help them in Migration, Maintenance & Upgrade.
3. Migration of excel based dashboards and scorecards to Tableau for cross-device accessibility, data segmentation, faster analysis and decision making.
4. Cross-channel data aggregation, unified dashboards and deep-dive insights across online and offline channels.
5. Rising CPA, declining Marketing ROI, poor Conversion Rate and declining Gross Margins YOY.
The Digital Analytics Company
www.nabler.com
Your Digital Analytics Maturity journey with Nabler
9
Data Audit
Tag Management
Data Aggregation & Visualization
Conversion Optimization
Core Analytics
Advanced
Analytics Foundational Services
The Digital Analytics Company
www.nabler.com 10
Implementation Audit
If you are skeptical about your web analytics data quality and
integrity, and wants to be proactive
in identifying data anomalies and
setup governance around it.
Conversion Audit
If you are struggling with poor visitor engagement besides,
consistent decline in your Site
Conversion Rate and Marketing
ROI.
Our Door Opener Services
Generates actionable insights for IT and Marketing….
Foundational Service
The Digital Analytics Company
www.nabler.com
Why Nabler for Audit Services?
11
Follow a unique use-case driven audit approach which can be easily transformed in to automated simulations for regression testing (ighly efficient audit approach which can be completed in business days with plenty of
actionable insights Audit team comprising of domain and tool experts who are highly proficient in contextualizing the problem Our Audit services are always accompanied with an execution plan in which we complement with the client’s )T and Marketing Team We have participated in over 47 Audit Studies in last 3 years for both Lead Generation and
Ecommerce businesses
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com 12
Our Evolutionary Services
Tag Management If you are highly dependent on IT to
make changes to your analytics and
marketing pixels, our team of TMS
experts can assist you in migration,
maintenance and upgrade of your
marketing and analytics pixels.
Solution Design & Support Once the Audit engagement is over,
you can opt for Solution Architecture
Design or Upgrade for your existing
web analytics implementation, and
get it implemented by your in-house
IT Team under Nabler’ s supervision.
Ensures Data Quality and Efficiency….
Foundational Service
The Digital Analytics Company
www.nabler.com
Why Nabler for Tag Management Services?
13
Our team is high proficient in tracking your desktop website, mobile website and even your iOS & Android based mobile applications Our team is quite hands-on on all leading enterprise Tag Management Solutions in the
market i.e. Tealium, Ensighten, Signal, GTM and Adobe DTM We can even leverage the advance capabilities of the TMS solutions and roll-out the Audience Segmentation, Testing and Targeting modules We provide ongoing support and consulting after the initial deployment of analytics and
marketing pixels to ensure data quality and freshness Our team is capable to define the Technical Specifications, Unit and Functional Test Cases besides deploying the tags on the pages
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com 14
Full-Service Data
Visualization If you want Nabler to create a Dashboard
or Scorecard for your organization using
enterprise solutions like, Tableau, Klipfolio
or Excel, and later on maintain it in-house
and provide weekly and monthly insights.
Self-Service Data
Visualization If you want Nabler to create a Dashboard
or Scorecard for your organization using
enterprise solutions like, Tableau, Klipfolio
or Excel, and hand it over to your
Marketing and IT team to maintain it.
Our Data Visualization Service
Ensures deep-dive insights along with action items…
Foundational Service
The Digital Analytics Company
www.nabler.com
Why Nabler for Data Visualization Services?
15
We are the premium solution partners for Tableau and KlipFolio
Our Data Visualization team can setup customized Dashboards and Scorecards for different departments in your organization across different regions Our Data Visualization team comprises of Usability and Business Domain Experts , who can
architect, design and conceptualize your dashboards before they go for development
Unlike our Self-Service engagement model, our Full-Service model is results-driven and always accompanied with an analyst who works on a retainer-ship basis We have the capability to export Cross-Channel Marketing and CRM data via data-feeds or API ,
and aggregate them on the Amazon cloud in order to build automated dashboards and scorecards
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com 16
A/B and MVT Testing Like any other online player, if you
have a culture of making series of
content, architectural and conversion
flow changes on your website, we can
assist your IT and Content team in
making test-driven changes on the
website.
Targeting/Personalization If you are struggling to define and
execute the Targeting and
Personalization Campaigns for your
online business by leveraging data from
1st Party and 3rd Party Data Sources.
Our Conversion Optimization Services
Results improvement in your top-line numbers…
ROI-Driven Service
The Digital Analytics Company
www.nabler.com
Why Nabler for Conversion Optimization Services?
17
Our team of optimization experts brings with them a vast experience across different industry verticals, behavioral best practices, site usability guidelines and test strategy definition
Our optimization team comprises of Tag Management experts who are proficient in rolling out any enterprise Testing Solution i.e. Test&Target, Optimizely and Visual Web Optimizer
We engage a 3rd party creative agency for any assets development including new Page Layouts, Widget development using Flash/FLEX or AJAX etc.
We work very closely with the client’s in-house marketing and optimization team and assist them in defining a test strategy, executing the test plan and providing weekly performance reporting
We are proficient in using Targeting platforms like, Test&Target, RichRelevance and Aggregate Knowledge to promote your content and merchandise across different site sections
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com 18
Data Aggregation If you are struggling to
aggregate cross-channel data to
find actionable insights and gain
operational efficiency, we have a
highly customized cloud-based
platform for you.
Visualization If you are among those
decision makers, who embraces
sexy looking actionable
dashboards and scorecards , we
have plenty of standard &
custom options for you in
Klipfolio and Tableau.
Channel Quantifier Platform
Ensures Operational Efficiency & Actionable Insights…
Quantification If you are constantly looking
for actionable insights across
multiple channels in order to
improvise your Topline and
Bottom-line numbers, besides
having a 360 degree view of
your online customers.
Efficiency Booster Service
The Digital Analytics Company
www.nabler.com
Why Channel Quantifier for your business?
19
Unlike established DMPs in the market, we are simply a cross-channel first party data aggregator on the cloud , which can take any type of input data and generate output of your choice Our platform can scale-up really fast as your data volume increases organically , or even
when you add newer marketing channels in your portfolio We offer an 100% FULL SERVICE model in which, everything gets handled in-house from the moment, you share the raw data feed with us or, simply provide us with your API Token Key The best part of our offering is the choice of having a visualization of your taste and business
needs either via. KlipFolio, Tableau or even through your favorite EXCEL application Our platform team comprises of Data Scientists and Decision Experts who are proficient in mining your first party data using R and SPSS and generate some awesome insights
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com 20
Qualitative Data
Analysis If you would like your consumer
sentiments to be analyzed statistically or,
wants to create a holistic storyline
around your brand by blending data from
your blog, forums and surveys.
Quantitative Data
Analysis If you struggling with credit attribution
across different marketing channels or,
want your consumers to be segmented or
even, looking for a recommendation
model for the upcoming holiday season.
Our Advanced Analytics Services
Ensures deep-dive insights in your brand and consumer performance…
Insightful Service
The Digital Analytics Company
www.nabler.com
Why Nabler for Advanced Analytics Services?
21
We have a dedicated team of Data Scientists and Decision Experts who have come with extensive statistical and economics background
We believe in a POC approach where, we quickly validate our low hanging hypothesis before we invest in the infrastructure and request for the recurring data streams for more insightful studies
Our team is proficient in open source statistical platforms like R and PYTHON and on need basis can work on the SPSS too
Our team has been extensively trained on advanced techniques for qualitative data analysis and have come with strong NLP and Machine Learning background
Our domain expertise across different industry verticals allow us to add context to any statistical problem in hand
Oh Yes!! Don’t forget to request for our Case Studies
The Digital Analytics Company
www.nabler.com
What’s Next? How should you kick-off the relation with Nabler?
22
The Digital Analytics Company
www.nabler.com
Engagement Models
23
• Request for a quick 2 hrs. Sanity Check of your online business and
demystify some interesting insights about your business or, some un-
identified data anomalies on a PRO-BONO basis.
• Request for a 30 minutes discussion with our Consulting Head and learn
more about our value-added services for an organization like yours.
• )f you don’t want to hear another sales pitch or the 3 ft. general gyan
from a consultant, simply request for the case studies and some interesting
deliverables we have produced over these years by sending an email at
The Digital Analytics Company
www.nabler.com
Thank You Nabler LLC 349 5th Avenue New York NY 10016
Phone : 855-600-5860 Fax : 646-619-4979 [email protected]
The Digital Analytics Company
www.nabler.com
Nabler Web Solutions Pvt. Ltd. Level 1&2, Corporate Court, No. 15, Infantry Road, Bangalore - 560001, Karnataka
Phone : +91-80-4937-2900 Fax : +91-80-254-24367 [email protected]
24