2019 Buzz KitHelp Spread the Word To help you to spread the word about this important week and the tools that are being made available free of charge, we've created a Buzz Kit that contains all the tools you need to make it easy.

For example, you can:

1. Download & display infographics in your institutions – see: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/promotional-materials

2. Send emails to your community and/or incorporate the details into your newsletter – see page 2

3. Share on social media - with sample tweets and other messaging – see page 3-4

4. Add webinar dates to your organization's calendar and website – see: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/webinars

5. Upload the web banner to your organization's website – see: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/buzz-kit/web-banner/

Sample Email / Newsletter Content

Example Email Subject Lines:

a. Canadian Malnutrition Awareness Week™ 2019b. Join CNS/CMTF for Canadian Malnutrition Awareness Week™ 2019c. Canadian Malnutrition Awareness Week™ is September 23-27d. Help reduce the incidence of malnutrition! Join me for Canadian Malnutrition Awareness

Week™ 2019

Example Email/Newsletter Content:

Canadian Malnutrition Awareness Week™ 2019Date: September 23-27, 2019Website: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

Join the Canadian Malnutrition Task Force from September 23-27, 2019, for the fifth annual Canadian Malnutrition Awareness Week™. This is a multi-organizational campaign organized by the Canadian Malnutrition Task Force to:

1. Teach healthcare professionals how to identify and treat malnutrition2. Inform consumers and patients to talk to their healthcare professionals about their nutrition

status3. Raise awareness on the role of nutrition for patient recovery

The week of September 23-27, 2019 will be packed with valuable educational webinars and infographics focused on community living seniors and nutrition care for patients recently discharged from hospital. For more information, please visit the Canadian Malnutrition Task Force website.

#canadianmalnutritionweek

Malnutrition Awareness Week™ is a mark of the American Society for Parenteral and Enteral Nutrition (ASPEN). Used with permission from ASPEN.

Social Media Content

The following tweetables have been prepared to make it easy to promote Canadian Malnutrition Awareness Week. Please choose from the following sample tweets to help us raise awareness and encourage action. Tweeting can start any time and can continue to take place during and following CMAW. Many thanks for your assistance in helping to raise awareness and call for action.

The following are “General” information tweets that you can choose from:

45% of medical or surgical patients who are hospitalized for more than two days are malnourished when they arrive. Join us for #canadianmalnutritionweek, Sept. 23-27, 2019. Learn more https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

Diet resilience can support independence in seniors. Be part of the solution to frailty. Join us for #canadianmalnutritionweek, Sept. 23-27, 2019. https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

It is common to experience poor appetite and weight loss after being discharged from the hospital. Learn how community providers can be part of the solution. Join us for #canadianmalnutritionweek. Learn more: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

Nutrition risk in the community occurs in approximately a third of older adults. Find out why older adults are potentially at risk and what you can do to support their nutrition. #canadianmalnutritionweek https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

Eating with others and avoiding weight loss are key strategies to support health in older adults. Find tools and learn more at: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week #canadianmalnutritionweek

Good nutrition is important at every age. If you are an older adult with unintentional weight loss, seek out guidance from a dietitian. #canadianmalnutritionweek https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

Many older adults experience challenges with grocery shopping & cooking. At home, problems may arise from reduced appetite, loneliness, and swallowing. Join us for #canadianmalnutritionweek. Learn more: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week

SCREEN is a tool that measures nutrition risk, which can predict quality of life, mortality, and hospitalization. Nutrition risk affects physical performance, and is connected to improved health, successful aging, and diet health. #canadianmalnutritionweek

The following are tweets that can help to promote valuable resources:

Learn the signs and risk factors for poor nutrition in older adults and how you can help. Free resources for sharing amongst your colleagues, patients and their families : https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/promotional-materials #canadianmalnutritionweek

High protein foods help muscles stay strong and seniors remain independent. Learn how you can support older adults to stay well. Check out these resources at: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/promotional-materials #canadianmalnutritionweek

Screen seniors for nutrition risk, Chart risk factors, Refer to a dietitian, Educate patients/families, Evaluate outcomes, Network for supports. Simply SCREEN #canadianmalnutritionweek https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/promotional-materials

There is a hidden impact of a poor diet for older adults. How can you help? Resources for your Malnutrition Awareness Week activities available at: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/promotional-materials #canadianmalnutritionweek

The following are tweets to help you promote CMAW webinars:

Nutrition risk affects physical performance & is connected to improved health, successful aging, & diet health. Sign up for daily webinars during Canadian Malnutrition Awareness Week 2019: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/webinars #canadianmalnutritionweek

Only one in ten discharged patients will see a dietitian within a month of leaving the hospital. Learn how screening in primary care can help. https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/webinars #canadianmalnutritionweek

Interested in learning from Canadian peers on how they are preventing and treating malnutrition in primary care? Join us for a #canadianmalnutritionweek webinar, Sept. 23-27, 2019. Learn more: https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/webinars

About 1/10 patients discharged from hospital see a dietitian, but ¼ continue to lose weight after discharge. Learn more during a #canadianmalnutritionweek webinar https://nutritioncareincanada.ca/canadian-malnutrition-awareness-week/webinars