MYSTIQUEFlavor of being a star

OVERVIEW Mystique-flavor of being a star Brand Objective Target audience Strategies Campaigns Communications tonality route Core platforms and multiple support platforms Various platforms targeted and insights Monitoring and management of the brand Learning Conclusions Thank you

MYSTIQUE Tagline- “Flavor of Being a Star”

High-end mineral based cosmetic products

Skin-friendly

BRAND OBJECTIVE

Giving a high end and a skin friendly product

Providing Optimum Quality!

Spreading awareness among young females

TARGET AUDIENCE Women between the ages of 16-35 Niche Market General psychographics:o Someone who is a student or freelancero Taste for niche brandso Looks at the quality of the brando More into fashion o Social

STRATEGIES USED Facebook Multiple posts on make-up tips and

quotes Two campaigns on Facebook for

promoting the brand Twitter Tweets on make-up quotes Sharing of blogs Retweets of content shared by other

make-up brands

STRATEGIES USED Wordpress Posts on basic skills required to apply

make-up Tumblr Bridal make-up tips Photos shared on suitable bridal looks

Pinterest Promoting latest fashion trends Covering fashion shows

STRATEGIES USED Wikipedia Article written about the brand

Forums Followed makeandbeauty.com Engaging customers through

conversations

Instagram Promoting exclusive products Pictures of fashion shows

CAMPAIGNS

COMMUNICATION TONALITY ROUTE Friendly

Informative

Engaging

CORE PLATFORMS AND MULTIPLE PLATFORMS Facebook- Core platforms

Multiple support platforms Twitter Pinterest Instagram Wordpress Tumblr Wikipedia Forums- makeandbeauty.com

VARIOUS PLATFORMS USED AND THEIR INSIGHTS Facebook

FACEBOOK POSTS

FACEBOOK INSIGHTS

TWITTER

TWITTER POSTS AND INSIGHTS

WORDPRESS

WORDPRESS INSIGHTS

TUMBLR

WIKIPEDIA

PINTEREST

INSTAGRAM

SELFIE CAMPAIGN EXAMPLE

MANAGING AND MONITORING BRAND (BRAND HYGIENE) Communicating with the audience with

posts related to beauty tips

Reaching out to people on micro-blogging sites and giving them advice

Posting pictures related content to engage

LEARNINGS The basic social media platforms Various features on social media

platforms

Communication

Driving customer’s attention to a brand using social media platforms

CONCLUSION Making communication more effective

and appropriate

Boosting posts

Creative campaigns

Not much of interaction

THANK YOU