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#mySPACE4Change

Coalition for SDG Public Service

Announcement

21 April 2020

The Global Compact Network Malaysia (GCMY) is the official local network to the United Nations Global Compact (UNGC). The UNGC is a call to business to take actions that advance societal goals.

GCMY seeks to position the Malaysian private sector as the benchmark and a primary agent in driving a sustainable world.

This initiative is one of many that explicitly calls for the participation of a diverse group of stakeholders to unite as a force good.

WHO WE ARE

ENSURE ROAD SAFETY FOR EVERYONE

You are now a contributor to the above SDG!

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Public Service Announcements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs are promotional materials that address problems accepted to be of general concern to citizens at large.

PSAs typically attempt to increase public awareness of such problems and their possible solutions, in many instances also try to influence public beliefs, attitudes, and behaviors concerning them. Today, PSAs are distributed through both traditional and digital media.

WHAT ARE PSAs

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GCMY is organizing stakeholder (public, private, people) resources with the aim of co-creating, co-propagating and co-appraising the biggest communications platform, designed to persuade the public to engage in behaviors that actively promote good citizenship.

We do this by getting stakeholders to focus their Corporate Social Responsibility efforts on significant public issues and stimulate action on those issues through SDG Public Service Announcements content that make a measurable difference in our society.

#mySPACE4Change

MAKE A STAND FOR THE RULE OF LAW

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Air merubahsegalanya. A systems approach

CORE ISSUE IDENTIFICATION- Through stakeholder engagement

GOVERNMENT PROGRAMS- Ensure appropriate linkages to

available programs and metrics

CIVIL SOCIETY ACTION- Coordinate community actions with

timing of PSAs

CORPORATE SOCIAL RESPONSIBILITY- CSR resources are used to provide

measurable and impactful campaigns

PUBLIC SERVICE ANNOUNCEMENTS- Create awareness and conversation

pieces around core issues

INSIGHTS- Obtain actionable data to provide way forward and recognize contributors in a “Best PSA Award”

COLLABORATION

Jom Jimat Air.

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We believe in the primacy of society as the core constituent of sustainable development. In short, society must endure if economic and environmental dimensions are to have any meaning at all.

As if to validate our beliefs, social value creation is today at the top of everyone’s agenda. We promote the SDGs and the actions that people, communities, you and I can take to make a difference in providing a life of respect and dignity, through PSAs.

WHAT WE ADVOCATE

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LAPORKAN KEGANANASAN RUMAHTANGGA

Collectively, we need to get this done for the following reasons.

1. PSAs are scarce, help shape and steer the local “mindset” towards becoming pro-sustainable development.

2. As bad as Covid-19 may seem, we must seize the chance to create a new, more resilient, healthy, equal society.

3. Multi-cultural Malaysia is still trying to define itself, the right messaging helps us keep to the fundamentals of being human .

4. Measure public sentiment through analytics to help us make informed decisions.

5. Being CSR-led, participation is rooted to Doing-Good with no financial obligation.

WHY DO IT

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Our overarching content strategy encompasses the following:

CONTENT STRATEGY

Basic Human Needs Foundation of Wellbeing Opportunity

Nutrition and Basic Medical Care

Water and Sanitation

Shelter

Personal Safety

Access to Basic Knowledge

Access to Information and Communication

Health and Wellness

Environmental Quality

Personal Rights

Personal Freedom and Choice

Inclusiveness

Access to Advance Education

3VERTICALS (Themes)1. Basic Human Needs2. Foundation of Wellbeing3. Opportunities

HORIZONTALS (Topics)1. Nutrition/Basic Medical Care

2. Water and Sanitation

3. Shelter

4. Personal Safety

5. Access to Basic Knowledge

6. Access to Info and Comms.

7. Health and Wellness

8. Environmental Quality

9. Personal Rights

10. Personal Freedom and Choice

11. Inclusiveness

12. Access to Advance Education

12

1ADDITIONAL1. Introduction to platform and the SDGs

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1. Campaign Brief

GCMY to prepare campaign brief

2. Consolidate Contribution

GCMY to tie-up Sponsor, Contributor, Campaign funder, Creative agency

3. Campaign Design

Creative agency to execute campaign brief.

4. Media Planning

GCMY to plan master media schedule

5. Campaign Rollout

Contributors to publish PSA in coordination with GCMY

6. Monitor and Engage

GCMY to monitor campaign and engage the audience

7. Analytics

Obtain actionable data to provide insights

8. Announcements

Publish campaign report for sharing with stakeholders

PROCESS STEPSHIGH LEVEL PROGRAM PROCESS OVERVIEW (FOR CONTRIBUTORS)

SDG Stakeholders:1. Private Sector2. Government3. Civil Society Orgs

SDG-Themed Campaign:Heightened awarenessGreater public empathyBehavioral change

1. Ext. media channel2. Campaign funding3. Endorsement/Sponsor4. Provider Relief/Action

1. Private sector 2. Government3. Civil Society Orgs.

SuppliersCustomer Output Process Input

5. Campaign rollout - Publishing- Campaign promotion

1. Campaign brief- Issue background- Strategy- Insights

2. Consolidate contribution- Coordinate various inputs- Production team

3. Campaign design- Execute creative- Production (Mat.)

4. Media planning - Scheduling- Material preparation

6. Monitoring/Eng. - Trends- Online moderation

8. Announcements- Reports

7. Camp. Analytics - Cont.Improvements- Insights

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All the campaign needs from you as a CONTRIBUTOR to #mySPACE4Change is a commitment to provide the following:

MEDIA CHANNELS

Newsletter (Printed/Digital)

Social Media – Facebook, Linkedin, Twitter and other relevant platforms

Digital posters on in-house Digital Network

Others

HOW WE WILL USE THEMNEWSLETTER

1 x Full page display announcement

1 x Full page write up

SOCIAL MEDIA (EXCLUSIVE POST)

1 x Exclusive post

Credit to supporters in message or supplementary photo to main poster

CAMPAIGN DURATION Typically 1 month, subject to media

scheduling.

PARTICIPATIONNewsletterSocial Media

Corporate Digital Screens

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1. “Credits” page to supplement PSA display ad

2. Credit in the dedicated #mySPACE4Change website.

• Contributor main page logo

• Contributor profile (click on logo)

• Links to your website

3. Campaign reports with analytics and insights

4. Increased visitor activity on your social media platforms

5. VIP recognition in our official program launch

• Coalition membership certificate

• Press statement or interview*

6. Exposure in GCMY’s PR campaign.

* Subject to availability

BENEFITS

Kitar Semula?

Hentikan pencemaran alam.

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SCHEDULING (MACRO) – MAJOR MILESTONES

W19 W20 W21 W22 W23 W24 W25 W26

TASKS NOTES MAY JUNE

Creative Brief Preparation, briefing, updates, 8May

TOR signed PIC contacted, media specs collated,

12 May

Media Plan Ready

15 May

Material Submission

To various media plan specs , 27 May

DomesticLaunch

Invitation list, press release, launch gimmick, event sequencing

1June

Regional Launch

Invitation list, press release, launch gimmick, event sequencing

12June

This globally unique private sector collective action program is social innovation as its best.

Be part of the pioneer group and participate in the Launching Event during the sidelines of United Nation’s ESCAP Conference this June 2020.

HIGH PROFILE EVENT

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Finally stopped smoking for good.

Treasure Life.

To sign up as contributor, write to:

ezy.safri@ungcmalaysia.org