MySpaceID:Power Your Service With the

Social Web

December 2008

What Makes Me “Me”?

What I Say

About Me

profile

What I Do

activity

Who I Know

social graph

What I Create

content

Where I Can Go

authentication

The Web Identity

activity

profile

social

graph

reputation

authentication

content

Social

Networks

Social Sites

The Old World

The Old World

The Lonely Social Network

MySpaceID

The New World

The New World

The Social Social Network

The Goal?

Make Life Simpler

The Platforms…

MySpaceID:

Leverage MySpace Outside of MySpace

Your Site

Social Platforms

Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

Why This Matters to You

User Acquisition

Lower the barrier to entry

Retention

You become both complementary and indispensable

Traffic

Make your site and service a fulcrum

Monetization

Gain valuable insights into your user base by allowing

them to easily plug in

Why This Matters

What Is Available Now

Our Current Implementation

friendsauthentication profilecontent registration

Authentication

• All of MySpaceID

leverages the OAuth

standard for Web service

authentication

• This is a user-centric

privacy model where the

MySpace user delegates

scoped access to a

3rd-party site with a token

that the user can revoke

at any time

Easier Account Creation

Dynamic Profiles

Changes in MySpace are reflected in all of

the user’s linked services

Profile Access

• Portable data can be

stored even after the

link is broken

• Caches must be

refreshed each 24

hours, and purged

when a user decides

to cut the tie

Portable

Profile

- Age

- Current location

- Date of Birth

- Gender

- Nickname

-Thumbnail URL

- E-mail (requires opt-in)

- First Name (requires opt-in)

- Last Name (requires opt-in)

Cacheable

About me, Body type, Books, Children, Drinker,

Ethnicity, Has app, Heroes, ID, Interests, Jobs,

Looking for, Movies, Music, Name, Network

presence, Profile song, Profile url, Relationship

status, Religion, Sexual orientation, Smoker,

Status, TV shows

Content

Take your MySpace-created content with you

OpenSocial 0.8 REST Support

Ability to access the OpenSocial 0.8 “People”

resources through MySpaceID

Where We Go Next

Why OpenID at MySpace?

• Our users identify with their URL’s!

– Over 90% of our active users have vanity URL’s

– We have 29,959,874 users who are both OpenSocial app users and

have a vanity URL

OpenID and MySpace

• We are embracing the standard for single sign-on for the web

• By Combining OpenID and MySpaceID, we will provide a

complete identity solution

Closing Thoughts

• The MySpace Open Platform provides you opportunities to

drive engagement, increase retention and generate traffic by

leveraging our massive user base and robust platform

• Our platform provides the functionality you need to allow our

users to bring their MySpace identity into your service

• The platform embraces open standards, which ensures

compatibility and provides access to continued community

innovation